Comprehensive Stock Comparison
Compare Sinclair, Inc. (SBGI) vs Fox Corporation (FOXA) vs Fox Corporation (FOX) vs Nexstar Media Group, Inc. (NXST) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | FOXA | 16.6% revenue growth vs NXST's -8.5% |
| Value | SBGI | PEG 0.44 vs 0.49 |
| Quality / Margins | FOXA | 11.4% net margin vs SBGI's -1.3% |
| Stability / Safety | FOXA | Beta 0.84 vs SBGI's 0.86, lower leverage |
| Dividends | SBGI | 6.1% yield, 11-year raise streak, vs NXST's 2.2% |
| Momentum (1Y) | NXST | +52.8% vs FOX's -3.3% |
| Efficiency (ROA) | NXST | 22.5% ROA vs SBGI's -0.8%, ROIC 19.1% vs 10.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Sinclair is a major broadcast television company that owns and operates local TV stations across the United States. It generates revenue primarily through advertising sales on its stations — which account for roughly 80% of its income — with the remainder coming from carriage fees paid by cable and satellite providers to retransmit its signals. The company's key advantage is its extensive portfolio of local broadcast licenses — a regulated and scarce asset — which gives it significant leverage in retransmission fee negotiations and local advertising markets.
Fox Corporation is a major U.S. media company focused on news, sports, and entertainment content. It generates revenue primarily through advertising sales across its broadcast and cable networks (~60%) and affiliate fees from cable/satellite providers (~40%). The company's competitive advantage lies in its powerful news and sports brands—particularly Fox News and its NFL rights—which command loyal audiences and pricing power in a fragmented media landscape.
Fox Corporation is a major media company that operates news, sports, and entertainment networks and broadcast television. It generates revenue primarily through cable affiliate fees from distributors like cable and satellite providers—which account for most of its income—and advertising sales across its broadcast and cable networks. The company's key advantage is its powerful brand recognition in news and sports, particularly with Fox News' dominant position in cable news and its extensive sports rights portfolio including NFL games.
Nexstar Media Group is the largest local television broadcasting company in the U.S., operating stations and digital platforms that deliver news, entertainment, and advertising to communities nationwide. It generates revenue primarily from advertising sales — both local/regional spots and national network compensation — along with retransmission fees from cable and satellite providers for carrying its broadcast signals. The company's competitive advantage lies in its massive scale and local market dominance, owning or operating stations that reach nearly two-thirds of U.S. television households, creating significant negotiating leverage with content distributors.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 4 stocks. BestLagging
Financial Scorecard
FOX leads in 1 of 6 categories (Profitability & Efficiency). NXST leads in 1 (Total Returns). 3 tied.
Financial Metrics (TTM)
FOXA is the larger business by revenue, generating $16.6B annually — 5.0x SBGI's $3.3B. FOXA is the more profitable business, keeping 11.4% of every revenue dollar as net income compared to SBGI's -1.3%. On growth, FOXA holds the edge at +2.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | SBGISinclair, Inc. | FOXAFox Corporation | FOXFox Corporation | NXSTNexstar Media Gro… |
|---|---|---|---|---|
| RevenueTrailing 12 months | $3.3B | $16.6B | $16.6B | $5.0B |
| EBITDAEarnings before interest/tax | $639M | $3.5B | $3.5B | $1.9B |
| Net IncomeAfter-tax profit | -$45M | $1.9B | $1.9B | $109M |
| Free Cash FlowCash after capex | $211M | $2.5B | $2.5B | $743M |
| Gross MarginGross profit ÷ Revenue | +48.5% | +33.1% | +33.1% | +36.4% |
| Operating MarginEBIT ÷ Revenue | +10.8% | +19.0% | +19.0% | +17.2% |
| Net MarginNet income ÷ Revenue | -1.3% | +11.4% | +11.4% | +2.2% |
| FCF MarginFCF ÷ Revenue | +6.3% | +15.3% | +15.3% | +15.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | -15.7% | +2.0% | +2.0% | -13.3% |
| EPS Growth (YoY)Latest quarter vs prior year | -101.0% | -35.8% | -35.8% | -173.7% |
Valuation Metrics
At 3.5x trailing earnings, SBGI trades at a 96% valuation discount to NXST's 83.7x P/E. Adjusting for growth (PEG ratio), SBGI offers better value at 0.11x vs FOXA's 0.46x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | SBGISinclair, Inc. | FOXAFox Corporation | FOXFox Corporation | NXSTNexstar Media Gro… |
|---|---|---|---|---|
| Market CapShares × price | $388M | $12.6B | $12.2B | $7.6B |
| Enterprise ValueMkt cap + debt − cash | $4.0B | $14.7B | $14.3B | $7.6B |
| Trailing P/EPrice ÷ TTM EPS | 3.48x | 11.47x | 10.54x | 83.67x |
| Forward P/EPrice ÷ next-FY EPS est. | 14.33x | 12.08x | 11.12x | 9.91x |
| PEG RatioP/E ÷ EPS growth rate | 0.11x | 0.46x | 0.42x | — |
| EV / EBITDAEnterprise value multiple | 4.96x | 4.08x | 3.95x | 5.77x |
| Price / SalesMarket cap ÷ Revenue | 0.11x | 0.77x | 0.75x | 1.54x |
| Price / BookPrice ÷ Book value/share | 2.09x | 2.10x | 1.93x | — |
| Price / FCFMarket cap ÷ FCF | 27.75x | 4.22x | 4.06x | 10.25x |
Profitability & Efficiency
FOXA delivers a 17.0% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $-16 for SBGI. FOXA carries lower financial leverage with a 0.60x debt-to-equity ratio, signaling a more conservative balance sheet compared to SBGI's 8.30x. On the Piotroski fundamental quality scale (0–9), FOXA scores 8/9 vs NXST's 5/9, reflecting strong financial health.
| Metric | SBGISinclair, Inc. | FOXAFox Corporation | FOXFox Corporation | NXSTNexstar Media Gro… |
|---|---|---|---|---|
| ROE (TTM)Return on equity | -16.3% | +17.0% | +17.0% | — |
| ROA (TTM)Return on assets | -0.8% | +8.8% | +8.8% | +22.5% |
| ROICReturn on invested capital | +10.3% | +16.5% | +16.5% | +19.1% |
| ROCEReturn on capital employed | +10.7% | +16.4% | +16.4% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 8 | 8 | 5 |
| Debt / EquityFinancial leverage | 8.30x | 0.60x | 0.60x | — |
| Net DebtTotal debt minus cash | $3.6B | $2.1B | $2.1B | $0 |
| Cash & Equiv.Liquid assets | $697M | $5.4B | $5.4B | — |
| Total DebtShort + long-term debt | $4.3B | $7.5B | $7.5B | $0 |
| Interest CoverageEBIT ÷ Interest expense | 1.02x | 7.74x | 8.91x | 3.31x |
Total Returns (with DRIP)
A $10,000 investment in NXST five years ago would be worth $19,290 today (with dividends reinvested), compared to $6,475 for SBGI. Over the past 12 months, NXST leads with a +52.8% total return vs FOX's -3.3%. The 3-year compound annual growth rate (CAGR) favors FOXA at 18.3% vs SBGI's 5.9% — a key indicator of consistent wealth creation.
| Metric | SBGISinclair, Inc. | FOXAFox Corporation | FOXFox Corporation | NXSTNexstar Media Gro… |
|---|---|---|---|---|
| YTD ReturnYear-to-date | +7.4% | -23.6% | -21.6% | +21.1% |
| 1-Year ReturnPast 12 months | +19.4% | -1.2% | -3.3% | +52.8% |
| 3-Year ReturnCumulative with dividends | +18.9% | +65.4% | +65.3% | +45.8% |
| 5-Year ReturnCumulative with dividends | -35.3% | +69.3% | +62.6% | +92.9% |
| 10-Year ReturnCumulative with dividends | -19.3% | +17.6% | +103.2% | +540.9% |
| CAGR (3Y)Annualised 3-year return | +5.9% | +18.3% | +18.2% | +13.4% |
Risk & Volatility
FOXA is the less volatile stock with a 0.84 beta — it tends to amplify market swings less than SBGI's 0.86 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. NXST currently trades 98.7% from its 52-week high vs FOXA's 73.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | SBGISinclair, Inc. | FOXAFox Corporation | FOXFox Corporation | NXSTNexstar Media Gro… |
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.86x | 0.84x | 0.86x | 0.85x |
| 52-Week HighHighest price in past year | $17.88 | $76.39 | $68.17 | $254.30 |
| 52-Week LowLowest price in past year | $11.89 | $46.42 | $43.18 | $141.66 |
| % of 52W HighCurrent price vs 52-week peak | +91.4% | +73.8% | +75.9% | +98.7% |
| RSI (14)Momentum oscillator 0–100 | 64.1 | 32.9 | 34.1 | 68.1 |
| Avg Volume (50D)Average daily shares traded | 295K | 3.1M | 1.3M | 281K |
Analyst Outlook
Analyst consensus: SBGI as "Buy", FOXA as "Hold", FOX as "Hold", NXST as "Buy". Consensus price targets imply 60.0% upside for FOX (target: $83) vs -0.4% for NXST (target: $250). For income investors, SBGI offers the higher dividend yield at 6.11% vs FOXA's 1.07%.
| Metric | SBGISinclair, Inc. | FOXAFox Corporation | FOXFox Corporation | NXSTNexstar Media Gro… |
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Hold | Buy |
| Price TargetConsensus 12-month target | $25.74 | $74.25 | $82.75 | $250.00 |
| # AnalystsCovering analysts | 20 | 48 | 42 | 24 |
| Dividend YieldAnnual dividend ÷ price | +6.1% | +1.1% | +1.2% | +2.2% |
| Dividend StreakConsecutive years of raises | 11 | 3 | 3 | 0 |
| Dividend / ShareAnnual DPS | $1.00 | $0.60 | $0.60 | $5.50 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +7.9% | +8.2% | +1.6% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Feb 20 | Feb 26 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | 100 | 62.39 | -37.6% |
| Fox Corporation (FOXA) | 100 | 235.46 | +135.5% |
| Fox Corporation (FOX) | 100 | 214.38 | +114.4% |
| Nexstar Media Group… (NXST) | 100 | 181.88 | +81.9% |
Nexstar Media Group… (NXST) returned +93% over 5 years vs Sinclair, Inc. (SBGI)'s -35%. A $10,000 investment in NXST 5 years ago would be worth $19,290 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | $2.7B | $3.5B | +29.6% |
| Fox Corporation (FOXA) | $9.9B | $16.3B | +64.3% |
| Fox Corporation (FOX) | $9.9B | $16.3B | +64.3% |
| Nexstar Media Group… (NXST) | $1.1B | $4.9B | +348.6% |
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | 9.0% | 8.7% | -2.5% |
| Fox Corporation (FOXA) | 13.8% | 13.9% | +0.4% |
| Fox Corporation (FOX) | 13.8% | 13.9% | +0.4% |
| Nexstar Media Group… (NXST) | 8.3% | 2.2% | -73.5% |
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | 6.6 | 3.4 | -48.5% |
| Fox Corporation (FOXA) | 14.4 | 14.9 | +3.5% |
| Fox Corporation (FOX) | 15.4 | 13.2 | -14.3% |
| Nexstar Media Group… (NXST) | 7.8 | 67.7 | +767.9% |
Sinclair, Inc. has traded in a 0x–30x P/E range over 5 years; current trailing P/E is ~3x. Fox Corporation has traded in a 10x–18x P/E range over 7 years; current trailing P/E is ~11x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sinclair, Inc. (SBGI) | 2.6 | 4.69 | +80.4% |
| Fox Corporation (FOXA) | 2.21 | 4.91 | +122.2% |
| Fox Corporation (FOX) | 2.21 | 4.91 | +122.2% |
| Nexstar Media Group… (NXST) | 2.89 | 3 | +3.8% |
Chart 6Free Cash Flow — 5 Years
Sinclair, Inc. generated $14M FCF in 2024 (-94% vs 2021). Fox Corporation generated $3B FCF in 2025 (+39% vs 2021).
SBGI vs FOXA vs FOX vs NXST: Key Questions Answered
9 questions · data-driven answers · updated daily
01Is SBGI or FOXA or FOX or NXST a better buy right now?
Sinclair, Inc. (SBGI) offers the better valuation at 3.5x trailing P/E (14.3x forward), making it the more compelling value choice. Analysts rate Sinclair, Inc. (SBGI) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SBGI or FOXA or FOX or NXST?
On trailing P/E, Sinclair, Inc. (SBGI) is the cheapest at 3.5x versus Nexstar Media Group, Inc. at 83.7x. On forward P/E, Nexstar Media Group, Inc. is actually cheaper at 9.9x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Sinclair, Inc. wins at 0.44x versus Fox Corporation's 0.49x — a PEG below 1.0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — SBGI or FOXA or FOX or NXST?
Over the past 5 years, Nexstar Media Group, Inc. (NXST) delivered a total return of +92.9%, compared to -35.3% for Sinclair, Inc. (SBGI). A $10,000 investment in NXST five years ago would be worth approximately $19K today (assuming dividends reinvested). Over 10 years, the gap is even starker: NXST returned +540.9% versus SBGI's -19.3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SBGI or FOXA or FOX or NXST?
By beta (market sensitivity over 5 years), Fox Corporation (FOXA) is the lower-risk stock at 0.84β versus Sinclair, Inc.'s 0.86β — meaning SBGI is approximately 3% more volatile than FOXA relative to the S&P 500. On balance sheet safety, Fox Corporation (FOXA) carries a lower debt/equity ratio of 60% versus 8% for Sinclair, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — SBGI or FOXA or FOX or NXST?
Fox Corporation (FOXA) is the more profitable company, earning 13.9% net margin versus 2.2% for Nexstar Media Group, Inc. — meaning it keeps 13.9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FOXA leads at 19.8% versus 15.5% for SBGI. At the gross margin level — before operating expenses — SBGI leads at 51.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is SBGI or FOXA or FOX or NXST more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Sinclair, Inc. (SBGI) is the more undervalued stock at a PEG of 0.44x versus Fox Corporation's 0.49x. A PEG below 1.0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Nexstar Media Group, Inc. (NXST) trades at 9.9x forward P/E versus 14.3x for Sinclair, Inc. — 4.4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FOX: 60.0% to $82.75.
07Which pays a better dividend — SBGI or FOXA or FOX or NXST?
All stocks in this comparison pay dividends. Sinclair, Inc. (SBGI) offers the highest yield at 6.1%, versus 1.1% for Fox Corporation (FOXA).
08Is SBGI or FOXA or FOX or NXST better for a retirement portfolio?
For long-horizon retirement investors, Nexstar Media Group, Inc. (NXST) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.85), 2.2% yield, +540.9% 10Y return). Both have compounded well over 10 years (NXST: +540.9%, SBGI: -19.3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between SBGI and FOXA and FOX and NXST?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: SBGI is a small-cap deep-value stock; FOXA is a mid-cap deep-value stock; FOX is a mid-cap deep-value stock; NXST is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Gross Margin > 29%
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- Sector: Communication Services
- Market Cap > $100B
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- Sector: Communication Services
- Market Cap > $100B
- Net Margin > 6%
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- Sector: Communication Services
- Market Cap > $100B
- Gross Margin > 21%
- Dividend Yield > 0.8%