Comprehensive Stock Comparison
Compare Sonos, Inc. (SONO) vs Turtle Beach Corporation (TBCH) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | TBCH | 44.4% revenue growth vs SONO's -4.9% |
| Value | TBCH | Lower P/E (10.7x vs 48.9x) |
| Quality / Margins | TBCH | 5.3% net margin vs SONO's -1.2% |
| Stability / Safety | SONO | Beta 1.52 vs TBCH's 1.89, lower leverage |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | SONO | +16.5% vs TBCH's -26.8% |
| Efficiency (ROA) | TBCH | 6.6% ROA vs SONO's -1.9%, ROIC 10.8% vs -12.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Sonos is a premium wireless multi-room audio system company that designs and sells smart speakers and home theater products. It generates revenue primarily from hardware sales—including speakers, soundbars, and components—with a growing contribution from its software subscription services that offer music streaming and voice control features. The company's key advantage is its proprietary ecosystem that seamlessly integrates multiple speakers across rooms, creating a sticky platform that locks in customers through interoperability and superior user experience.
Turtle Beach Corporation is a leading gaming audio technology company that designs and sells premium gaming headsets and accessories. It generates revenue primarily from headset sales—including console, PC, and mobile gaming headsets—with additional income from keyboards, mice, and simulation accessories under its Turtle Beach and ROCCAT brands. The company's competitive advantage lies in its strong brand recognition among gamers, deep expertise in audio engineering for gaming, and established retail distribution channels.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
TBCH leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). SONO leads in 1 (Risk & Volatility). 1 tied.
Financial Metrics (TTM)
SONO is the larger business by revenue, generating $1.4B annually — 4.1x TBCH's $347M. TBCH is the more profitable business, keeping 5.3% of every revenue dollar as net income compared to SONO's -1.2%. On growth, SONO holds the edge at -0.9% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | SONOSonos, Inc. | TBCHTurtle Beach Corp… |
|---|---|---|
| RevenueTrailing 12 months | $1.4B | $347M |
| EBITDAEarnings before interest/tax | $49M | $37M |
| Net IncomeAfter-tax profit | -$18M | $18M |
| Free Cash FlowCash after capex | $122M | $34M |
| Gross MarginGross profit ÷ Revenue | +44.7% | +35.6% |
| Operating MarginEBIT ÷ Revenue | +0.1% | +7.0% |
| Net MarginNet income ÷ Revenue | -1.2% | +5.3% |
| FCF MarginFCF ÷ Revenue | +8.5% | +9.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -0.9% | -14.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +87.5% | -50.0% |
Valuation Metrics
On an enterprise value basis, TBCH's 10.6x EV/EBITDA is more attractive than SONO's 154.4x.
| Metric | SONOSonos, Inc. | TBCHTurtle Beach Corp… |
|---|---|---|
| Market CapShares × price | $1.9B | $242M |
| Enterprise ValueMkt cap + debt − cash | $1.8B | $334M |
| Trailing P/EPrice ÷ TTM EPS | -30.20x | 16.08x |
| Forward P/EPrice ÷ next-FY EPS est. | 48.89x | 10.66x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 154.44x | 10.64x |
| Price / SalesMarket cap ÷ Revenue | 1.31x | 0.65x |
| Price / BookPrice ÷ Book value/share | 5.24x | 2.17x |
| Price / FCFMarket cap ÷ FCF | 17.49x | 285.90x |
Profitability & Efficiency
TBCH delivers a 16.5% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $-4 for SONO. SONO carries lower financial leverage with a 0.32x debt-to-equity ratio, signaling a more conservative balance sheet compared to TBCH's 0.87x.
| Metric | SONOSonos, Inc. | TBCHTurtle Beach Corp… |
|---|---|---|
| ROE (TTM)Return on equity | -4.0% | +16.5% |
| ROA (TTM)Return on assets | -1.9% | +6.6% |
| ROICReturn on invested capital | -12.3% | +10.8% |
| ROCEReturn on capital employed | -9.9% | +14.9% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 |
| Debt / EquityFinancial leverage | 0.32x | 0.87x |
| Net DebtTotal debt minus cash | -$121M | $92M |
| Cash & Equiv.Liquid assets | $175M | $13M |
| Total DebtShort + long-term debt | $113M | $105M |
| Interest CoverageEBIT ÷ Interest expense | -393.13x | 2.69x |
Total Returns (with DRIP)
A $10,000 investment in TBCH five years ago would be worth $3,913 today (with dividends reinvested), compared to $3,749 for SONO. Over the past 12 months, SONO leads with a +16.5% total return vs TBCH's -26.8%. The 3-year compound annual growth rate (CAGR) favors TBCH at 15.7% vs SONO's -7.5% — a key indicator of consistent wealth creation.
| Metric | SONOSonos, Inc. | TBCHTurtle Beach Corp… |
|---|---|---|
| YTD ReturnYear-to-date | -11.9% | -10.6% |
| 1-Year ReturnPast 12 months | +16.5% | -26.8% |
| 3-Year ReturnCumulative with dividends | -20.7% | +55.0% |
| 5-Year ReturnCumulative with dividends | -62.5% | -60.9% |
| 10-Year ReturnCumulative with dividends | -22.7% | +210.4% |
| CAGR (3Y)Annualised 3-year return | -7.5% | +15.7% |
Risk & Volatility
SONO is the less volatile stock with a 1.52 beta — it tends to amplify market swings less than TBCH's 1.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SONO currently trades 77.7% from its 52-week high vs TBCH's 70.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | SONOSonos, Inc. | TBCHTurtle Beach Corp… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.52x | 1.89x |
| 52-Week HighHighest price in past year | $19.82 | $17.85 |
| 52-Week LowLowest price in past year | $7.63 | $8.78 |
| % of 52W HighCurrent price vs 52-week peak | +77.7% | +70.3% |
| RSI (14)Momentum oscillator 0–100 | 49.6 | 54.4 |
| Avg Volume (50D)Average daily shares traded | 1.5M | 201K |
Analyst Outlook
Wall Street rates SONO as "Buy" and TBCH as "Buy". Consensus price targets imply 59.5% upside for TBCH (target: $20) vs 26.6% for SONO (target: $20).
| Metric | SONOSonos, Inc. | TBCHTurtle Beach Corp… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $19.50 | $20.00 |
| # AnalystsCovering analysts | 9 | 5 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +4.3% | +11.5% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Sonos, Inc. (SONO) | 100 | 129.32 | +29.3% |
| Turtle Beach Corpor… (TBCH) | 100 | 194.93 | +94.9% |
Turtle Beach Corpor… (TBCH) returned -61% over 5 years vs Sonos, Inc. (SONO)'s -63%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sonos, Inc. (SONO) | $901M | $1.4B | +60.1% |
| Turtle Beach Corpor… (TBCH) | $360M | $373M | +3.5% |
Sonos, Inc.'s revenue grew from $901M (2016) to $1.4B (2025) — a 5.4% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sonos, Inc. (SONO) | -4.2% | -4.2% | +0.1% |
| Turtle Beach Corpor… (TBCH) | 10.8% | 4.3% | -59.7% |
Sonos, Inc.'s net margin went from -4% (2016) to -4% (2025).
Chart 4P/E Ratio History — 3 Years
| Stock | 2020 | 2024 | Change |
|---|---|---|---|
| Turtle Beach Corpor… (TBCH) | 9.1 | 22.2 | +144.0% |
Turtle Beach Corporation has traded in a 9x–23x P/E range over 3 years; current trailing P/E is ~16x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sonos, Inc. (SONO) | -0.36 | -0.51 | -41.7% |
| Turtle Beach Corpor… (TBCH) | 2.37 | 0.78 | -67.1% |
Sonos, Inc.'s EPS grew from $-0.36 (2016) to $-0.51 (2025).
Chart 6Free Cash Flow — 5 Years
Sonos, Inc. generated $108M FCF in 2025 (-48% vs 2021). Turtle Beach Corporation generated $1M FCF in 2024 (+114% vs 2021).
SONO vs TBCH: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is SONO or TBCH a better buy right now?
Turtle Beach Corporation (TBCH) offers the better valuation at 16.1x trailing P/E (10.7x forward), making it the more compelling value choice. Analysts rate Sonos, Inc. (SONO) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SONO or TBCH?
On forward P/E, Turtle Beach Corporation is actually cheaper at 10.7x.
03Which is the better long-term investment — SONO or TBCH?
Over the past 5 years, Turtle Beach Corporation (TBCH) delivered a total return of -60.9%, compared to -62.5% for Sonos, Inc. (SONO). A $10,000 investment in TBCH five years ago would be worth approximately $4K today (assuming dividends reinvested). Over 10 years, the gap is even starker: TBCH returned +210.4% versus SONO's -22.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SONO or TBCH?
By beta (market sensitivity over 5 years), Sonos, Inc. (SONO) is the lower-risk stock at 1.52β versus Turtle Beach Corporation's 1.89β — meaning TBCH is approximately 24% more volatile than SONO relative to the S&P 500. On balance sheet safety, Sonos, Inc. (SONO) carries a lower debt/equity ratio of 32% versus 87% for Turtle Beach Corporation — giving it more financial flexibility in a downturn.
05Which has better profit margins — SONO or TBCH?
Turtle Beach Corporation (TBCH) is the more profitable company, earning 4.3% net margin versus -4.2% for Sonos, Inc. — meaning it keeps 4.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TBCH leads at 5.4% versus -3.5% for SONO. At the gross margin level — before operating expenses — SONO leads at 43.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is SONO or TBCH more undervalued right now?
On forward earnings alone, Turtle Beach Corporation (TBCH) trades at 10.7x forward P/E versus 48.9x for Sonos, Inc. — 38.2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TBCH: 59.5% to $20.00.
07Which pays a better dividend — SONO or TBCH?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is SONO or TBCH better for a retirement portfolio?
For long-horizon retirement investors, Sonos, Inc. (SONO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Turtle Beach Corporation (TBCH) carries a higher beta of 1.89 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SONO: -22.7%, TBCH: +210.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between SONO and TBCH?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: SONO is a small-cap quality compounder stock; TBCH is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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