Comprehensive Stock Comparison
Compare AT&T Inc. 5.35% GLB NTS 66 (TBB) vs Vodafone Group Public Limited Company (VOD) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | TBB | 2.7% revenue growth vs VOD's 2.0% |
| Value | TBB | Lower P/E (9.9x vs 16.4x) |
| Quality / Margins | TBB | 17.4% net margin vs VOD's -4.1% |
| Stability / Safety | TBB | Beta 0.20 vs VOD's 0.36 |
| Dividends | VOD | 5.2% yield, vs TBB's 5.0% |
| Momentum (1Y) | VOD | +80.1% vs TBB's +0.5% |
| Efficiency (ROA) | TBB | 5.2% ROA vs VOD's -2.2%, ROIC 7.0% vs -0.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
AT&T is a major telecommunications company providing wireless, broadband, and entertainment services primarily in the United States. It generates revenue through wireless service subscriptions (~60% of revenue), broadband and video services (~25%), and business wireline solutions (~15%). The company's competitive advantage lies in its extensive nationwide wireless network infrastructure and spectrum portfolio, which creates high barriers to entry.
Vodafone is a multinational telecommunications company providing mobile, fixed-line, and converged connectivity services across Europe and Africa. It generates revenue primarily from mobile services (~60% of service revenue), fixed broadband and TV, and its African mobile money platform M-Pesa — which has become a significant growth driver. The company's competitive advantage lies in its extensive European network infrastructure and its entrenched position in African markets where M-Pesa has created a powerful financial services ecosystem.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
TBB leads in 2 of 6 categories (Financial Metrics, Profitability & Efficiency). VOD leads in 2 (Valuation Metrics, Total Returns). 2 tied.
Financial Metrics (TTM)
TBB is the larger business by revenue, generating $125.6B annually — 1.7x VOD's $74.2B. TBB is the more profitable business, keeping 17.4% of every revenue dollar as net income compared to VOD's -4.1%. On growth, VOD holds the edge at +29.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | TBBAT&T Inc. 5.35% G… | VODVodafone Group Pu… |
|---|---|---|
| RevenueTrailing 12 months | $125.6B | $74.2B |
| EBITDAEarnings before interest/tax | $45.0B | $21.2B |
| Net IncomeAfter-tax profit | $21.9B | -$3.0B |
| Free Cash FlowCash after capex | $19.4B | $21.9B |
| Gross MarginGross profit ÷ Revenue | +79.8% | +33.4% |
| Operating MarginEBIT ÷ Revenue | +19.2% | +4.4% |
| Net MarginNet income ÷ Revenue | +17.4% | -4.1% |
| FCF MarginFCF ÷ Revenue | +15.5% | +29.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +3.6% | +29.7% |
| EPS Growth (YoY)Latest quarter vs prior year | -7.1% | -4.6% |
Valuation Metrics
On an enterprise value basis, TBB's 6.1x EV/EBITDA is more attractive than VOD's 7.3x.
| Metric | TBBAT&T Inc. 5.35% G… | VODVodafone Group Pu… |
|---|---|---|
| Market CapShares × price | $139.3B | $35.8B |
| Enterprise ValueMkt cap + debt − cash | $276.1B | $89.5B |
| Trailing P/EPrice ÷ TTM EPS | 7.46x | -8.14x |
| Forward P/EPrice ÷ next-FY EPS est. | 9.93x | 16.41x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 6.13x | 7.30x |
| Price / SalesMarket cap ÷ Revenue | 1.11x | 0.81x |
| Price / BookPrice ÷ Book value/share | 1.29x | 0.59x |
| Price / FCFMarket cap ÷ FCF | 7.17x | 3.50x |
Profitability & Efficiency
TBB delivers a 17.3% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $-5 for VOD. VOD carries lower financial leverage with a 0.99x debt-to-equity ratio, signaling a more conservative balance sheet compared to TBB's 1.23x. On the Piotroski fundamental quality scale (0–9), TBB scores 7/9 vs VOD's 5/9, reflecting strong financial health.
| Metric | TBBAT&T Inc. 5.35% G… | VODVodafone Group Pu… |
|---|---|---|
| ROE (TTM)Return on equity | +17.3% | -5.2% |
| ROA (TTM)Return on assets | +5.2% | -2.2% |
| ROICReturn on invested capital | +7.0% | -0.3% |
| ROCEReturn on capital employed | +6.8% | -0.4% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 5 |
| Debt / EquityFinancial leverage | 1.23x | 0.99x |
| Net DebtTotal debt minus cash | $136.8B | $45.5B |
| Cash & Equiv.Liquid assets | $18.2B | $11.9B |
| Total DebtShort + long-term debt | $155.0B | $57.4B |
| Interest CoverageEBIT ÷ Interest expense | 3.55x | -0.18x |
Total Returns (with DRIP)
A $10,000 investment in TBB five years ago would be worth $11,351 today (with dividends reinvested), compared to $11,207 for VOD. Over the past 12 months, VOD leads with a +80.1% total return vs TBB's +0.5%. The 3-year compound annual growth rate (CAGR) favors VOD at 13.6% vs TBB's 4.4% — a key indicator of consistent wealth creation.
| Metric | TBBAT&T Inc. 5.35% G… | VODVodafone Group Pu… |
|---|---|---|
| YTD ReturnYear-to-date | +2.0% | +15.1% |
| 1-Year ReturnPast 12 months | +0.5% | +80.1% |
| 3-Year ReturnCumulative with dividends | +13.7% | +46.6% |
| 5-Year ReturnCumulative with dividends | +13.5% | +12.1% |
| 10-Year ReturnCumulative with dividends | +33.6% | -12.4% |
| CAGR (3Y)Annualised 3-year return | +4.4% | +13.6% |
Risk & Volatility
TBB is the less volatile stock with a 0.20 beta — it tends to amplify market swings less than VOD's 0.36 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | TBBAT&T Inc. 5.35% G… | VODVodafone Group Pu… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.20x | 0.36x |
| 52-Week HighHighest price in past year | $24.16 | $15.91 |
| 52-Week LowLowest price in past year | $21.55 | $8.05 |
| % of 52W HighCurrent price vs 52-week peak | +93.9% | +96.5% |
| RSI (14)Momentum oscillator 0–100 | 57.6 | 56.4 |
| Avg Volume (50D)Average daily shares traded | 71K | 4.0M |
Analyst Outlook
Wall Street rates TBB as "Hold" and VOD as "Buy". Consensus price targets imply -6.2% upside for TBB (target: $21) vs -24.6% for VOD (target: $12). For income investors, VOD offers the higher dividend yield at 5.24% vs TBB's 5.02%.
| Metric | TBBAT&T Inc. 5.35% G… | VODVodafone Group Pu… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $21.29 | $11.58 |
| # AnalystsCovering analysts | 9 | 25 |
| Dividend YieldAnnual dividend ÷ price | +5.0% | +5.2% |
| Dividend StreakConsecutive years of raises | 2 | 0 |
| Dividend / ShareAnnual DPS | $1.14 | $0.68 |
| Buyback YieldShare repurchases ÷ mkt cap | +3.2% | +6.2% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| AT&T Inc. 5.35% GLB… (TBB) | 100 | 86.76 | -13.2% |
| Vodafone Group Publ… (VOD) | 100 | 85.89 | -14.1% |
AT&T Inc. 5.35% GLB… (TBB) returned +14% over 5 years vs Vodafone Group Publ… (VOD)'s +12%. A $10,000 investment in TBB 5 years ago would be worth $11,351 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| AT&T Inc. 5.35% GLB… (TBB) | $163.8B | $125.6B | -23.3% |
| Vodafone Group Publ… (VOD) | $52.0B | $37.4B | -27.9% |
AT&T Inc. 5.35% GLB NTS 66's revenue grew from $163.8B (2016) to $125.6B (2025) — a -2.9% CAGR. Vodafone Group Public Limited Company's revenue grew from $52.0B (2016) to $37.4B (2025) — a -3.6% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| AT&T Inc. 5.35% GLB… (TBB) | 7.9% | 17.4% | +119.9% |
| Vodafone Group Publ… (VOD) | -9.8% | -11.1% | -13.4% |
AT&T Inc. 5.35% GLB NTS 66's net margin went from 8% (2016) to 17% (2025). Vodafone Group Public Limited Company's net margin went from -10% (2016) to -11% (2025).
Chart 4P/E Ratio History — 8 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| AT&T Inc. 5.35% GLB… (TBB) | 5.5 | 7.3 | +32.7% |
| Vodafone Group Publ… (VOD) | 12.1 | 20.2 | +66.9% |
AT&T Inc. 5.35% GLB NTS 66 has traded in a 6x–16x P/E range over 7 years; current trailing P/E is ~7x. Vodafone Group Public Limited Company has traded in a 2x–20x P/E range over 4 years; current trailing P/E is ~-8x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| AT&T Inc. 5.35% GLB… (TBB) | 2.1 | 3.04 | +44.8% |
| Vodafone Group Publ… (VOD) | -1.9 | -1.6 | +15.8% |
AT&T Inc. 5.35% GLB NTS 66's EPS grew from $2.10 (2016) to $3.04 (2025) — a 4% CAGR. Vodafone Group Public Limited Company's EPS grew from $-1.90 (2016) to $-1.60 (2025).
Chart 6Free Cash Flow — 5 Years
AT&T Inc. 5.35% GLB NTS 66 generated $19B FCF in 2025 (+97% vs 2021). Vodafone Group Public Limited Company generated $9B FCF in 2025 (+9% vs 2021).
TBB vs VOD: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is TBB or VOD a better buy right now?
AT&T Inc. 5.35% GLB NTS 66 (TBB) offers the better valuation at 7.5x trailing P/E (9.9x forward), making it the more compelling value choice. Analysts rate Vodafone Group Public Limited Company (VOD) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — TBB or VOD?
On forward P/E, AT&T Inc. 5.35% GLB NTS 66 is actually cheaper at 9.9x.
03Which is the better long-term investment — TBB or VOD?
Over the past 5 years, AT&T Inc. 5.35% GLB NTS 66 (TBB) delivered a total return of +13.5%, compared to +12.1% for Vodafone Group Public Limited Company (VOD). A $10,000 investment in TBB five years ago would be worth approximately $11K today (assuming dividends reinvested). Over 10 years, the gap is even starker: TBB returned +33.6% versus VOD's -12.4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — TBB or VOD?
By beta (market sensitivity over 5 years), AT&T Inc. 5.35% GLB NTS 66 (TBB) is the lower-risk stock at 0.20β versus Vodafone Group Public Limited Company's 0.36β — meaning VOD is approximately 80% more volatile than TBB relative to the S&P 500. On balance sheet safety, Vodafone Group Public Limited Company (VOD) carries a lower debt/equity ratio of 99% versus 123% for AT&T Inc. 5.35% GLB NTS 66 — giving it more financial flexibility in a downturn.
05Which has better profit margins — TBB or VOD?
AT&T Inc. 5.35% GLB NTS 66 (TBB) is the more profitable company, earning 17.4% net margin versus -11.1% for Vodafone Group Public Limited Company — meaning it keeps 17.4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TBB leads at 19.2% versus -1.1% for VOD. At the gross margin level — before operating expenses — TBB leads at 79.8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is TBB or VOD more undervalued right now?
On forward earnings alone, AT&T Inc. 5.35% GLB NTS 66 (TBB) trades at 9.9x forward P/E versus 16.4x for Vodafone Group Public Limited Company — 6.5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TBB: -6.2% to $21.29.
07Which pays a better dividend — TBB or VOD?
All stocks in this comparison pay dividends. Vodafone Group Public Limited Company (VOD) offers the highest yield at 5.2%, versus 5.0% for AT&T Inc. 5.35% GLB NTS 66 (TBB).
08Is TBB or VOD better for a retirement portfolio?
For long-horizon retirement investors, AT&T Inc. 5.35% GLB NTS 66 (TBB) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.20), 5.0% yield). Both have compounded well over 10 years (TBB: +33.6%, VOD: -12.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between TBB and VOD?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: TBB is a mid-cap deep-value stock; VOD is a mid-cap income-oriented stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
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- Net Margin > 10%
- Dividend Yield > 2.0%
- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 14%
- Gross Margin > 20%