Comprehensive Stock Comparison

Compare Token Cat Limited (TC) vs Alphabet Inc. (GOOG) Stock

Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.

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Quick Verdict

CategoryWinnerWhy
GrowthGOOG15.1% revenue growth vs TC's -69.7%
Quality / MarginsGOOG32.8% net margin vs TC's -403.8%
Stability / SafetyTCBeta 0.11 vs GOOG's 0.98
DividendsGOOG0.3% yield; 2-year raise streak; TC pays no meaningful dividend
Momentum (1Y)GOOG+81.3% vs TC's -34.5%
Efficiency (ROA)GOOG22.2% ROA vs TC's -72.7%
Bottom line: GOOG leads in 5 of 6 categories, making it the stronger pick for investors who prioritize growth and revenue expansion and profitability and margin quality. Token Cat Limited is the better choice for capital preservation and lower volatility. They serve different portfolio roles — they are not true substitutes.

Who Each Stock Is For

Income & stability

Growth exposure

Long-term compounding (10Y)

Sleep-well-at-night portfolio

Defensive / Recession hedge

Business Model

What each company does and how it makes money

TCToken Cat Limited
Communication Services

Token Cat operates an omni-channel automotive marketplace in China that connects car buyers with dealers through auto shows, group purchasing, and virtual dealership services. It generates revenue primarily from transaction fees on vehicle sales — including commissions from dealers and fees from group-buying events — supplemented by advertising and data services. The company's competitive advantage lies in its integrated online-to-offline platform that combines physical auto shows with digital tools, creating a comprehensive ecosystem that addresses both consumer discovery and dealer sales needs.

GOOGAlphabet Inc.
Technology

Alphabet is a technology conglomerate best known for its Google search engine and digital ecosystem. It generates over 80% of its revenue from digital advertising—primarily through Google Search, YouTube, and its ad network—with the remainder coming from Google Cloud services and other ventures. Its dominant competitive advantage lies in its massive user data network, which creates powerful network effects and makes its advertising targeting capabilities nearly impossible for competitors to replicate at scale.

Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

TCToken Cat Limited
FY 2024
Others Member
100.0%$3M
GOOGAlphabet Inc.
FY 2025
Subscriptions, Platforms, And Devices Revenue
25.7%$342.7B
Google Inc.
25.7%$342.7B
Google Advertising Revenue
22.1%$294.7B
Google Search & Other
16.8%$224.5B
Google Cloud
4.4%$58.7B
YouTube Advertising Revenue
3.0%$40.4B
Google Network
2.2%$29.8B

Financial Metrics Comparison

Side-by-side fundamentals across 2 stocks. BestLagging

Financial Scorecard

GOOG 3TC 0
Financial MetricsGOOG4/6 metrics
Valuation MetricsTie1/2 metrics
Profitability & EfficiencyGOOG4/6 metrics
Total ReturnsGOOG5/6 metrics
Risk & VolatilityTie1/2 metrics
Analyst Outlook0/0 metrics

GOOG leads in 3 of 6 categories — strongest in Financial Metrics and Profitability & Efficiency. 2 categories are tied.

Financial Metrics (TTM)

GOOG is the larger business by revenue, generating $402.9B annually — 10993.6x TC's $37M. GOOG is the more profitable business, keeping 32.8% of every revenue dollar as net income compared to TC's -4.0%. On growth, GOOG holds the edge at +18.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricTCToken Cat LimitedGOOGAlphabet Inc.
RevenueTrailing 12 months$37M$402.9B
EBITDAEarnings before interest/tax-$4M$150.2B
Net IncomeAfter-tax profit-$148M$132.2B
Free Cash FlowCash after capex-$193M$73.3B
Gross MarginGross profit ÷ Revenue+73.3%+59.7%
Operating MarginEBIT ÷ Revenue-2.3%+32.0%
Net MarginNet income ÷ Revenue-4.0%+32.8%
FCF MarginFCF ÷ Revenue-5.3%+18.2%
Rev. Growth (YoY)Latest quarter vs prior year-38.8%+18.1%
EPS Growth (YoY)Latest quarter vs prior year+58.6%+31.2%
GOOG leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

MetricTCToken Cat LimitedGOOGAlphabet Inc.
Market CapShares × price$621M$1.69T
Enterprise ValueMkt cap + debt − cash$627M$1.73T
Trailing P/EPrice ÷ TTM EPS-1.19x28.81x
Forward P/EPrice ÷ next-FY EPS est.27.24x
PEG RatioP/E ÷ EPS growth rate0.97x
EV / EBITDAEnterprise value multiple11.52x
Price / SalesMarket cap ÷ Revenue86.57x4.20x
Price / BookPrice ÷ Book value/share9.17x
Price / FCFMarket cap ÷ FCF23.08x
Evenly matched — TC and GOOG each lead in 1 of 2 comparable metrics.

Profitability & Efficiency

GOOG delivers a 31.8% return on equity — every $100 of shareholder capital generates $32 in annual profit, vs $-4 for TC. On the Piotroski fundamental quality scale (0–9), GOOG scores 7/9 vs TC's 2/9, reflecting strong financial health.

MetricTCToken Cat LimitedGOOGAlphabet Inc.
ROE (TTM)Return on equity-4.5%+31.8%
ROA (TTM)Return on assets-72.7%+22.2%
ROICReturn on invested capital+24.7%
ROCEReturn on capital employed+30.3%
Piotroski ScoreFundamental quality 0–927
Debt / EquityFinancial leverage0.17x
Net DebtTotal debt minus cash$42M$41.3B
Cash & Equiv.Liquid assets$6M$30.7B
Total DebtShort + long-term debt$48M$72.0B
Interest CoverageEBIT ÷ Interest expense-60.86x903.26x
GOOG leads this category, winning 4 of 6 comparable metrics.

Total Returns (with DRIP)

A $10,000 investment in GOOG five years ago would be worth $30,060 today (with dividends reinvested), compared to $94 for TC. Over the past 12 months, GOOG leads with a +81.3% total return vs TC's -34.5%. The 3-year compound annual growth rate (CAGR) favors GOOG at 51.3% vs TC's -59.9% — a key indicator of consistent wealth creation.

MetricTCToken Cat LimitedGOOGAlphabet Inc.
YTD ReturnYear-to-date+48.5%-1.2%
1-Year ReturnPast 12 months-34.5%+81.3%
3-Year ReturnCumulative with dividends-93.5%+246.5%
5-Year ReturnCumulative with dividends-99.1%+200.6%
10-Year ReturnCumulative with dividends-99.9%+796.7%
CAGR (3Y)Annualised 3-year return-59.9%+51.3%
GOOG leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

TC is the less volatile stock with a 0.11 beta — it tends to amplify market swings less than GOOG's 0.98 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOG currently trades 88.9% from its 52-week high vs TC's 50.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricTCToken Cat LimitedGOOGAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5000.11x0.98x
52-Week HighHighest price in past year$22.46$350.15
52-Week LowLowest price in past year$6.50$142.66
% of 52W HighCurrent price vs 52-week peak+50.0%+88.9%
RSI (14)Momentum oscillator 0–10058.940.2
Avg Volume (50D)Average daily shares traded21K17.8M
Evenly matched — TC and GOOG each lead in 1 of 2 comparable metrics.

Analyst Outlook

Wall Street rates TC as "Hold" and GOOG as "Buy". GOOG is the only dividend payer here at 0.26% yield — a key consideration for income-focused portfolios.

MetricTCToken Cat LimitedGOOGAlphabet Inc.
Analyst RatingConsensus buy/hold/sellHoldBuy
Price TargetConsensus 12-month target$356.91
# AnalystsCovering analysts1879
Dividend YieldAnnual dividend ÷ price+0.3%
Dividend StreakConsecutive years of raises2
Dividend / ShareAnnual DPS$0.82
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.7%
Insufficient data to determine a leader in this category.

Historical Charts

Charts are rendered on first load. Hover for details.

Chart 1Total Return — 5 Years (Rebased to 100)

StockMar 20Feb 26Change
Token Cat Limited (TC)1000.61-99.4%
Alphabet Inc. (GOOG)100623.91+523.9%

Alphabet Inc. (GOOG) returned +201% over 5 years vs Token Cat Limited (TC)'s -99%. A $10,000 investment in GOOG 5 years ago would be worth $30,060 today (including dividends reinvested).

Chart 2Revenue Growth — 10 Years

Stock20162025Change
Token Cat Limited (TC)$117M$49M-58.1%
Alphabet Inc. (GOOG)$90.3B$403.0B+346.4%

Alphabet Inc.'s revenue grew from $90.3B (2016) to $403.0B (2025) — a 18.1% CAGR.

Chart 3Net Margin Trend — 10 Years

Stock20162025Change
Token Cat Limited (TC)-83.9%-3.8%+95.4%
Alphabet Inc. (GOOG)21.6%32.8%+52.0%

Alphabet Inc.'s net margin went from 22% (2016) to 33% (2025).

Chart 4P/E Ratio History — 9 Years

Stock20172025Change
Alphabet Inc. (GOOG)58.129-50.1%

Alphabet Inc. has traded in a 20x–58x P/E range over 9 years; current trailing P/E is ~29x.

Chart 5EPS Growth — 10 Years

Stock20162025Change
Token Cat Limited (TC)-158.48-64.8+59.1%
Alphabet Inc. (GOOG)1.3910.81+677.7%

Alphabet Inc.'s EPS grew from $1.39 (2016) to $10.81 (2025) — a 26% CAGR.

Chart 6Free Cash Flow — 5 Years

2021
$-93M
$67B
2022
$-110M
$60B
2023
$-75M
$69B
2024
$-35M
$73B
2025
$73B
Token Cat Limited (TC)Alphabet Inc. (GOOG)

Token Cat Limited generated $-35M FCF in 2024 (+63% vs 2021). Alphabet Inc. generated $73B FCF in 2025 (+9% vs 2021).

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TC vs GOOG: Frequently Asked Questions

7 questions · data-driven answers · updated daily

01

Is TC or GOOG a better buy right now?

Alphabet Inc. (GOOG) offers the better valuation at 28.8x trailing P/E (27.2x forward), making it the more compelling value choice. Analysts rate Alphabet Inc. (GOOG) a "Buy" — based on 79 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — TC or GOOG?

Over the past 5 years, Alphabet Inc. (GOOG) delivered a total return of +200.6%, compared to -99.1% for Token Cat Limited (TC). A $10,000 investment in GOOG five years ago would be worth approximately $30K today (assuming dividends reinvested). Over 10 years, the gap is even starker: GOOG returned +796.7% versus TC's -99.9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — TC or GOOG?

By beta (market sensitivity over 5 years), Token Cat Limited (TC) is the lower-risk stock at 0.11β versus Alphabet Inc.'s 0.98β — meaning GOOG is approximately 796% more volatile than TC relative to the S&P 500.

04

Which has better profit margins — TC or GOOG?

Alphabet Inc. (GOOG) is the more profitable company, earning 32.8% net margin versus -382.3% for Token Cat Limited — meaning it keeps 32.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOG leads at 32.1% versus -182.9% for TC. At the gross margin level — before operating expenses — TC leads at 68.3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

05

Which pays a better dividend — TC or GOOG?

In this comparison, GOOG (0.3% yield) pays a dividend. TC does not pay a meaningful dividend and should not be held primarily for income.

06

Is TC or GOOG better for a retirement portfolio?

For long-horizon retirement investors, Token Cat Limited (TC) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.11)). Both have compounded well over 10 years (TC: -99.9%, GOOG: +796.7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

07

What are the main differences between TC and GOOG?

These companies operate in different sectors (TC (Communication Services) and GOOG (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 43%
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GOOG

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 19%
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Revenue Growth>
%
(TC: -38.8% · GOOG: 18.1%)