Compare Upbound Group, Inc. (UPBD) vs Fair Isaac Corporation (FICO) Stock

Upbound Group, Inc. (UPBD) offers the better valuation at 9.7x trailing P/E (5.1x forward), making it the more compelling value choice. Analysts rate Upbound Group, Inc. (UPBD) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Upbound Group, Inc. (UPBD) is the cheapest at 9.7x versus Fair Isaac Corporation at 53.1x. On forward P/E, Upbound Group, Inc. is actually cheaper at 5.1x.

Over the past 5 years, Fair Isaac Corporation (FICO) delivered a total return of +198.6%, compared to -52.1% for Upbound Group, Inc. (UPBD). A $10,000 investment in FICO five years ago would be worth approximately $30K today (assuming dividends reinvested). Over 10 years, the gap is even starker: FICO returned +1316% versus UPBD's +140.6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Fair Isaac Corporation (FICO) is the lower-risk stock at 1.00β versus Upbound Group, Inc.'s 1.28β — meaning UPBD is approximately 28% more volatile than FICO relative to the S&P 500.

Fair Isaac Corporation (FICO) is the more profitable company, earning 32.7% net margin versus 2.9% for Upbound Group, Inc. — meaning it keeps 32.7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: FICO leads at 46.5% versus 6.7% for UPBD. At the gross margin level — before operating expenses — FICO leads at 82.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Upbound Group, Inc. (UPBD) trades at 5.1x forward P/E versus 33.9x for Fair Isaac Corporation — 28.8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for UPBD: 84.9% to $39.67.

In this comparison, UPBD (6.9% yield) pays a dividend. FICO does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Fair Isaac Corporation (FICO) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.00), +1316% 10Y return). Both have compounded well over 10 years (FICO: +1316%, UPBD: +140.6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: UPBD is a small-cap deep-value stock; FICO is a mid-cap quality compounder stock. UPBD pays a dividend while FICO does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.