Comprehensive Stock Comparison
Compare Telefônica Brasil S.A. (VIV) vs AT&T Inc. 5.35% GLB NTS 66 (TBB) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | VIV | 7.2% revenue growth vs TBB's 2.7% |
| Value | VIV | Lower P/E (3.0x vs 9.9x) |
| Quality / Margins | TBB | 17.4% net margin vs VIV's 10.4% |
| Stability / Safety | TBB | Beta 0.20 vs VIV's 0.30 |
| Dividends | TBB | 5.0% yield, 2-year raise streak, vs VIV's 1.8% |
| Momentum (1Y) | VIV | +111.8% vs TBB's +0.5% |
| Efficiency (ROA) | TBB | 5.2% ROA vs VIV's 4.8%, ROIC 7.0% vs 7.8% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Telefônica Brasil is a major telecommunications provider offering mobile and fixed-line services across Brazil. It generates revenue primarily from mobile services — including voice, data, and broadband — and fixed-line services like broadband internet and pay TV, with mobile typically contributing the largest share. The company's competitive advantage lies in its extensive nationwide network infrastructure and strong brand recognition as part of the global Telefónica group.
AT&T is a major telecommunications company providing wireless, broadband, and entertainment services primarily in the United States. It generates revenue through wireless service subscriptions (~60% of revenue), broadband and video services (~25%), and business wireline solutions (~15%). The company's competitive advantage lies in its extensive nationwide wireless network infrastructure and spectrum portfolio, which creates high barriers to entry.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
TBB leads in 2 of 6 categories (Valuation Metrics, Analyst Outlook). VIV leads in 2 (Profitability & Efficiency, Total Returns). 2 tied.
Financial Metrics (TTM)
TBB is the larger business by revenue, generating $125.6B annually — 2.1x VIV's $59.8B. TBB is the more profitable business, keeping 17.4% of every revenue dollar as net income compared to VIV's 10.4%. On growth, VIV holds the edge at +8.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | VIVTelefônica Brasil… | TBBAT&T Inc. 5.35% G… |
|---|---|---|
| RevenueTrailing 12 months | $59.8B | $125.6B |
| EBITDAEarnings before interest/tax | $24.5B | $45.0B |
| Net IncomeAfter-tax profit | $6.2B | $21.9B |
| Free Cash FlowCash after capex | $11.3B | $19.4B |
| Gross MarginGross profit ÷ Revenue | +43.6% | +79.8% |
| Operating MarginEBIT ÷ Revenue | +15.8% | +19.2% |
| Net MarginNet income ÷ Revenue | +10.4% | +17.4% |
| FCF MarginFCF ÷ Revenue | +18.9% | +15.5% |
| Rev. Growth (YoY)Latest quarter vs prior year | +8.7% | +3.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +11.1% | -7.1% |
Valuation Metrics
At 7.5x trailing earnings, TBB trades at a 71% valuation discount to VIV's 25.8x P/E. On an enterprise value basis, TBB's 6.1x EV/EBITDA is more attractive than VIV's 6.7x.
| Metric | VIVTelefônica Brasil… | TBBAT&T Inc. 5.35% G… |
|---|---|---|
| Market CapShares × price | $27.0B | $139.3B |
| Enterprise ValueMkt cap + debt − cash | $29.7B | $276.1B |
| Trailing P/EPrice ÷ TTM EPS | 25.83x | 7.46x |
| Forward P/EPrice ÷ next-FY EPS est. | 2.99x | 9.93x |
| PEG RatioP/E ÷ EPS growth rate | 9.60x | — |
| EV / EBITDAEnterprise value multiple | 6.71x | 6.13x |
| Price / SalesMarket cap ÷ Revenue | 2.50x | 1.11x |
| Price / BookPrice ÷ Book value/share | 2.05x | 1.29x |
| Price / FCFMarket cap ÷ FCF | 13.22x | 7.17x |
Profitability & Efficiency
TBB delivers a 17.3% return on equity — every $100 of shareholder capital generates $17 in annual profit, vs $9 for VIV. VIV carries lower financial leverage with a 0.30x debt-to-equity ratio, signaling a more conservative balance sheet compared to TBB's 1.23x.
| Metric | VIVTelefônica Brasil… | TBBAT&T Inc. 5.35% G… |
|---|---|---|
| ROE (TTM)Return on equity | +9.0% | +17.3% |
| ROA (TTM)Return on assets | +4.8% | +5.2% |
| ROICReturn on invested capital | +7.8% | +7.0% |
| ROCEReturn on capital employed | +8.6% | +6.8% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 7 |
| Debt / EquityFinancial leverage | 0.30x | 1.23x |
| Net DebtTotal debt minus cash | $14.1B | $136.8B |
| Cash & Equiv.Liquid assets | $6.7B | $18.2B |
| Total DebtShort + long-term debt | $20.7B | $155.0B |
| Interest CoverageEBIT ÷ Interest expense | 15.03x | 3.55x |
Total Returns (with DRIP)
A $10,000 investment in VIV five years ago would be worth $24,733 today (with dividends reinvested), compared to $11,351 for TBB. Over the past 12 months, VIV leads with a +111.8% total return vs TBB's +0.5%. The 3-year compound annual growth rate (CAGR) favors VIV at 34.8% vs TBB's 4.4% — a key indicator of consistent wealth creation.
| Metric | VIVTelefônica Brasil… | TBBAT&T Inc. 5.35% G… |
|---|---|---|
| YTD ReturnYear-to-date | +40.4% | +2.0% |
| 1-Year ReturnPast 12 months | +111.8% | +0.5% |
| 3-Year ReturnCumulative with dividends | +145.1% | +13.7% |
| 5-Year ReturnCumulative with dividends | +147.3% | +13.5% |
| 10-Year ReturnCumulative with dividends | +141.3% | +33.6% |
| CAGR (3Y)Annualised 3-year return | +34.8% | +4.4% |
Risk & Volatility
TBB is the less volatile stock with a 0.20 beta — it tends to amplify market swings less than VIV's 0.30 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. VIV currently trades 99.8% from its 52-week high vs TBB's 93.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | VIVTelefônica Brasil… | TBBAT&T Inc. 5.35% G… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.30x | 0.20x |
| 52-Week HighHighest price in past year | $16.95 | $24.16 |
| 52-Week LowLowest price in past year | $8.09 | $21.55 |
| % of 52W HighCurrent price vs 52-week peak | +99.8% | +93.9% |
| RSI (14)Momentum oscillator 0–100 | 76.4 | 57.6 |
| Avg Volume (50D)Average daily shares traded | 731K | 71K |
Analyst Outlook
Wall Street rates VIV as "Buy" and TBB as "Hold". Consensus price targets imply -6.2% upside for TBB (target: $21) vs -21.6% for VIV (target: $13). For income investors, TBB offers the higher dividend yield at 5.02% vs VIV's 1.77%.
| Metric | VIVTelefônica Brasil… | TBBAT&T Inc. 5.35% G… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold |
| Price TargetConsensus 12-month target | $13.25 | $21.29 |
| # AnalystsCovering analysts | 11 | 9 |
| Dividend YieldAnnual dividend ÷ price | +1.8% | +5.0% |
| Dividend StreakConsecutive years of raises | 0 | 2 |
| Dividend / ShareAnnual DPS | $1.54 | $1.14 |
| Buyback YieldShare repurchases ÷ mkt cap | +2.0% | +3.2% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Telefônica Brasil S… (VIV) | 100 | 116 | +16.0% |
| AT&T Inc. 5.35% GLB… (TBB) | 100 | 86.76 | -13.2% |
Telefônica Brasil S… (VIV) returned +147% over 5 years vs AT&T Inc. 5.35% GLB… (TBB)'s +14%. A $10,000 investment in VIV 5 years ago would be worth $24,733 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Telefônica Brasil S… (VIV) | $42.5B | $55.8B | +31.4% |
| AT&T Inc. 5.35% GLB… (TBB) | $163.8B | $125.6B | -23.3% |
AT&T Inc. 5.35% GLB NTS 66's revenue grew from $163.8B (2016) to $125.6B (2025) — a -2.9% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Telefônica Brasil S… (VIV) | 9.6% | 9.9% | +3.4% |
| AT&T Inc. 5.35% GLB… (TBB) | 7.9% | 17.4% | +119.9% |
AT&T Inc. 5.35% GLB NTS 66's net margin went from 8% (2016) to 17% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Telefônica Brasil S… (VIV) | 5.8 | 2.2 | -62.1% |
| AT&T Inc. 5.35% GLB… (TBB) | 5.5 | 7.3 | +32.7% |
Telefônica Brasil S.A. has traded in a 2x–6x P/E range over 8 years; current trailing P/E is ~26x. AT&T Inc. 5.35% GLB NTS 66 has traded in a 6x–16x P/E range over 7 years; current trailing P/E is ~7x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Telefônica Brasil S… (VIV) | 2.27 | 3.38 | +48.9% |
| AT&T Inc. 5.35% GLB… (TBB) | 2.1 | 3.04 | +44.8% |
AT&T Inc. 5.35% GLB NTS 66's EPS grew from $2.10 (2016) to $3.04 (2025) — a 4% CAGR.
Chart 6Free Cash Flow — 5 Years
Telefônica Brasil S.A. generated $11B FCF in 2024 (+20% vs 2021). AT&T Inc. 5.35% GLB NTS 66 generated $19B FCF in 2025 (+97% vs 2021).
VIV vs TBB: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is VIV or TBB a better buy right now?
AT&T Inc. 5.35% GLB NTS 66 (TBB) offers the better valuation at 7.5x trailing P/E (9.9x forward), making it the more compelling value choice. Analysts rate Telefônica Brasil S.A. (VIV) a "Buy" — based on 11 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — VIV or TBB?
On trailing P/E, AT&T Inc. 5.35% GLB NTS 66 (TBB) is the cheapest at 7.5x versus Telefônica Brasil S.A. at 25.8x. On forward P/E, Telefônica Brasil S.A. is actually cheaper at 3.0x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — VIV or TBB?
Over the past 5 years, Telefônica Brasil S.A. (VIV) delivered a total return of +147.3%, compared to +13.5% for AT&T Inc. 5.35% GLB NTS 66 (TBB). A $10,000 investment in VIV five years ago would be worth approximately $25K today (assuming dividends reinvested). Over 10 years, the gap is even starker: VIV returned +141.3% versus TBB's +33.6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — VIV or TBB?
By beta (market sensitivity over 5 years), AT&T Inc. 5.35% GLB NTS 66 (TBB) is the lower-risk stock at 0.20β versus Telefônica Brasil S.A.'s 0.30β — meaning VIV is approximately 51% more volatile than TBB relative to the S&P 500. On balance sheet safety, Telefônica Brasil S.A. (VIV) carries a lower debt/equity ratio of 30% versus 123% for AT&T Inc. 5.35% GLB NTS 66 — giving it more financial flexibility in a downturn.
05Which has better profit margins — VIV or TBB?
AT&T Inc. 5.35% GLB NTS 66 (TBB) is the more profitable company, earning 17.4% net margin versus 9.9% for Telefônica Brasil S.A. — meaning it keeps 17.4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TBB leads at 19.2% versus 15.5% for VIV. At the gross margin level — before operating expenses — TBB leads at 79.8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is VIV or TBB more undervalued right now?
On forward earnings alone, Telefônica Brasil S.A. (VIV) trades at 3.0x forward P/E versus 9.9x for AT&T Inc. 5.35% GLB NTS 66 — 6.9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TBB: -6.2% to $21.29.
07Which pays a better dividend — VIV or TBB?
All stocks in this comparison pay dividends. AT&T Inc. 5.35% GLB NTS 66 (TBB) offers the highest yield at 5.0%, versus 1.8% for Telefônica Brasil S.A. (VIV).
08Is VIV or TBB better for a retirement portfolio?
For long-horizon retirement investors, AT&T Inc. 5.35% GLB NTS 66 (TBB) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.20), 5.0% yield). Both have compounded well over 10 years (TBB: +33.6%, VIV: +141.3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between VIV and TBB?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: VIV is a mid-cap quality compounder stock; TBB is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Net Margin > 10%
- Dividend Yield > 2.0%