Comprehensive Stock Comparison
Compare Zhihu Inc. (ZH) vs Trump Media & Technology Group Corp. (DJT) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | DJT | -12.4% revenue growth vs ZH's -13.1% |
| Quality / Margins | ZH | 3.5% net margin vs DJT's -39.2% |
| Stability / Safety | ZH | Beta 0.79 vs DJT's 1.72, lower leverage |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | ZH | -36.5% vs DJT's -55.6% |
| Efficiency (ROA) | ZH | 1.9% ROA vs DJT's -4.4%, ROIC -25.6% vs -38.1% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Zhihu operates China's leading question-and-answer platform where users share knowledge and expertise across diverse topics. It generates revenue primarily through online advertising (~60% of sales) and paid membership services, supplemented by content-commerce solutions and vocational training. Its competitive moat stems from its massive, high-quality user-generated content library and strong network effects that reinforce its position as China's go-to knowledge-sharing community.
Trump Media & Technology Group operates Truth Social, a social media platform positioned as an alternative to mainstream networks with a focus on free speech. It generates revenue primarily through advertising on its platform — though still in early growth stages — and has plans for subscription services and other digital offerings. Its key advantage is its strong brand association with Donald Trump and his political movement, which creates a dedicated user base less sensitive to competitive pressures.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
ZH leads in 5 of 6 categories — strongest in Financial Metrics and Valuation Metrics.
Financial Metrics (TTM)
ZH is the larger business by revenue, generating $3.0B annually — 807.4x DJT's $4M. ZH is the more profitable business, keeping 3.5% of every revenue dollar as net income compared to DJT's -39.2%. On growth, DJT holds the edge at -3.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ZHZhihu Inc. | DJTTrump Media & Tec… |
|---|---|---|
| RevenueTrailing 12 months | $3.0B | $4M |
| EBITDAEarnings before interest/tax | -$148M | -$178M |
| Net IncomeAfter-tax profit | $103M | -$144M |
| Free Cash FlowCash after capex | $0 | -$6M |
| Gross MarginGross profit ÷ Revenue | +62.2% | +59.4% |
| Operating MarginEBIT ÷ Revenue | -7.8% | -50.6% |
| Net MarginNet income ÷ Revenue | +3.5% | -39.2% |
| FCF MarginFCF ÷ Revenue | -7.8% | -170.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | -20.3% | -3.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -4.2% | -108.8% |
Valuation Metrics
| Metric | ZHZhihu Inc. | DJTTrump Media & Tec… |
|---|---|---|
| Market CapShares × price | $53M | $3.0B |
| Enterprise ValueMkt cap + debt − cash | -$529M | $2.9B |
| Trailing P/EPrice ÷ TTM EPS | -12.41x | -4.61x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 0.10x | 832.06x |
| Price / BookPrice ÷ Book value/share | 0.51x | 2.02x |
| Price / FCFMarket cap ÷ FCF | — | — |
Profitability & Efficiency
ZH delivers a 2.5% return on equity — every $100 of shareholder capital generates $2 in annual profit, vs $-6 for DJT. ZH carries lower financial leverage with a 0.00x debt-to-equity ratio, signaling a more conservative balance sheet compared to DJT's 0.01x. On the Piotroski fundamental quality scale (0–9), ZH scores 6/9 vs DJT's 4/9, reflecting solid financial health.
| Metric | ZHZhihu Inc. | DJTTrump Media & Tec… |
|---|---|---|
| ROE (TTM)Return on equity | +2.5% | -6.3% |
| ROA (TTM)Return on assets | +1.9% | -4.4% |
| ROICReturn on invested capital | -25.6% | -38.1% |
| ROCEReturn on capital employed | -10.8% | -43.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 4 |
| Debt / EquityFinancial leverage | 0.00x | 0.01x |
| Net DebtTotal debt minus cash | -$4.0B | -$157M |
| Cash & Equiv.Liquid assets | $4.0B | $170M |
| Total DebtShort + long-term debt | $19M | $13M |
| Interest CoverageEBIT ÷ Interest expense | — | -8.02x |
Total Returns (with DRIP)
A $10,000 investment in DJT five years ago would be worth $2,154 today (with dividends reinvested), compared to $673 for ZH. Over the past 12 months, ZH leads with a -36.5% total return vs DJT's -55.6%. The 3-year compound annual growth rate (CAGR) favors ZH at -27.3% vs DJT's -40.1% — a key indicator of consistent wealth creation.
| Metric | ZHZhihu Inc. | DJTTrump Media & Tec… |
|---|---|---|
| YTD ReturnYear-to-date | +3.0% | -20.9% |
| 1-Year ReturnPast 12 months | -36.5% | -55.6% |
| 3-Year ReturnCumulative with dividends | -61.6% | -78.5% |
| 5-Year ReturnCumulative with dividends | -93.3% | -78.5% |
| 10-Year ReturnCumulative with dividends | -93.3% | -78.5% |
| CAGR (3Y)Annualised 3-year return | -27.3% | -40.1% |
Risk & Volatility
ZH is the less volatile stock with a 0.79 beta — it tends to amplify market swings less than DJT's 1.72 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ZH currently trades 58.4% from its 52-week high vs DJT's 39.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ZHZhihu Inc. | DJTTrump Media & Tec… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.79x | 1.72x |
| 52-Week HighHighest price in past year | $5.87 | $27.78 |
| 52-Week LowLowest price in past year | $3.23 | $9.89 |
| % of 52W HighCurrent price vs 52-week peak | +58.4% | +39.2% |
| RSI (14)Momentum oscillator 0–100 | 43.5 | 37.7 |
| Avg Volume (50D)Average daily shares traded | 322K | 9.5M |
Analyst Outlook
| Metric | ZHZhihu Inc. | DJTTrump Media & Tec… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | — |
| Price TargetConsensus 12-month target | — | — |
| # AnalystsCovering analysts | 8 | — |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +100.0% | +0.1% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 24 | Feb 26 | Change |
|---|---|---|---|
| Zhihu Inc. (ZH) | 100 | 75.11 | -24.9% |
| Trump Media & Techn… (DJT) | 77.02 | 24.37 | -68.4% |
Trump Media & Techn… (DJT) returned -78% over 5 years vs Zhihu Inc. (ZH)'s -93%.
Chart 2Revenue Growth — 10 Years
| Stock | 2019 | 2024 | Change |
|---|---|---|---|
| Zhihu Inc. (ZH) | $669M | $3.6B | +445.8% |
| Trump Media & Techn… (DJT) | $0.00 | $4M | — |
Zhihu Inc.'s revenue grew from $669M (2019) to $3.6B (2024) — a 40.4% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2019 | 2024 | Change |
|---|---|---|---|
| Zhihu Inc. (ZH) | -149.8% | -4.8% | +96.8% |
| Trump Media & Techn… (DJT) | 34.4% | -110.8% | -422.4% |
Zhihu Inc.'s net margin went from -150% (2019) to -5% (2024).
Chart 4EPS Growth — 10 Years
| Stock | 2019 | 2024 | Change |
|---|---|---|---|
| Zhihu Inc. (ZH) | -10.12 | -1.89 | +81.3% |
| Trump Media & Techn… (DJT) | -0.59 | -2.36 | -300.0% |
Zhihu Inc.'s EPS grew from $-10.12 (2019) to $-1.89 (2024).
Chart 5Free Cash Flow — 5 Years
Zhihu Inc. generated $-283M FCF in 2024 (+37% vs 2021). Trump Media & Technology Group Corp. generated $-66M FCF in 2024 (-1608% vs 2021).
ZH vs DJT: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is ZH or DJT a better buy right now?
Analysts rate Zhihu Inc. (ZH) a "Buy" — based on 8 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — ZH or DJT?
Over the past 5 years, Trump Media & Technology Group Corp. (DJT) delivered a total return of -78.5%, compared to -93.3% for Zhihu Inc. (ZH). A $10,000 investment in DJT five years ago would be worth approximately $2K today (assuming dividends reinvested). Over 10 years, the gap is even starker: DJT returned -78.5% versus ZH's -93.3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — ZH or DJT?
By beta (market sensitivity over 5 years), Zhihu Inc. (ZH) is the lower-risk stock at 0.79β versus Trump Media & Technology Group Corp.'s 1.72β — meaning DJT is approximately 119% more volatile than ZH relative to the S&P 500. On balance sheet safety, Zhihu Inc. (ZH) carries a lower debt/equity ratio of 0% versus 1% for Trump Media & Technology Group Corp. — giving it more financial flexibility in a downturn.
04Which has better profit margins — ZH or DJT?
Zhihu Inc. (ZH) is the more profitable company, earning -4.8% net margin versus -110.8% for Trump Media & Technology Group Corp. — meaning it keeps -4.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ZH leads at -13.4% versus -51.4% for DJT. At the gross margin level — before operating expenses — DJT leads at 82.9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — ZH or DJT?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is ZH or DJT better for a retirement portfolio?
For long-horizon retirement investors, Zhihu Inc. (ZH) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.79)). Trump Media & Technology Group Corp. (DJT) carries a higher beta of 1.72 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ZH: -93.3%, DJT: -78.5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between ZH and DJT?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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