Academy Sports and Outdoors, Inc.

Festive holiday collection helps customers have fun this holiday season KATY, Texas, Nov. 2, 2026 /PRNewswire/ -- Academy Sports + Outdoors ("Academy") (Nasdaq: ASO), a leading full-line sporting goods and outdoor recreation retailer, and Little Debbie® Snacks are serving up a sweet new collaboration with Academy's exclusive Magellan Outdoors brand as part of its Christmas Market collection. Featuring festive apparel inspired by the beloved snack cake brand, the limited-time collaboration joins a fun lineup of holiday-themed goods designed to help customers celebrate the season in style.

While investors argue over whether AI spending will pay off, three unloved consumer companies selling running shoes, hair color, and seed packets are finding new customers at single-digit earnings multiples.

Academy Sports and Outdoors (ASO) might move higher on growing optimism about its earnings prospects, which is reflected by its upgrade to a Zacks Rank #2 (Buy).

Investors interested in stocks from the Leisure and Recreation Products sector have probably already heard of Academy Sports and Outdoors, Inc. (ASO) and Amer Sports, Inc. (AS). But which of these two companies is the best option for those looking for undervalued stocks?