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BKNGBooking Holdings Inc.
$164.22$127.3B
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
Performance
P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
Discovery & Screens
Live BreakoutsStock ScreenerOwnership
BKNG logo

Booking Holdings Inc.

BKNG
NASDAQ · Travel Services
$164.22
At close - Sep 22, 4:00 PM EDT - USD
Market Cap$127.25B
P/E24.8x
52W High$225.00
Volume14.11M
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q2

Cash Generation Strength Masks Negative Equity Risk

Booking Holdings continues to demonstrate robust cash generation and margin resilience, with Q2 2026 operating margin expanding to 34.0% and FCF margin reaching 49.6%. However, revenue growth decelerated to 8.1% YoY, and the company's aggressive buybacks have ...

GrowthDecelerating
ProfitabilityStable
ValuationReview
TechnicalsWeak
Explore valuation models
MARKET ACTION

BKNG price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

11/12 Beats

EPS beat 11 of last 12 quarters

02

Valuation risk

-12% Peers

P/E is 12% below peer median

03

Market leadership

RS 40 · Lag

Laggard (Underperforming 60% of market)

04

Weak Trend

Below 200DMA

Price < 200DMA

Next CatalystEstimated earnings · Nov 4
01

Build the investment case

Start with the evidence for owning the stock and the risks that can break the thesis.

EXECUTIVE THESIS

The Investment Case

Full Analysis
Fundamental Trajectory

Revenue growth decelerated to 8.1% YoY in Q2 2026, yet operating margin expanded to 34.0% from 33.1% a year ago, indicating stable profitability despite slowing demand.

Analyst Consensus+42.1% target
Buy(71 analysts)
46 Buy25 Hold0 Sell

The Bull Case

Upside Catalysts

Travel rebound

Strong recovery in travel demand driving Booking Holdings' revenue growth.

Diversified brand portfolio

Multiple brands under Booking Holdings provide resilience and market penetration.

AI-powered personalization

Advanced AI enhances user experience and booking efficiency, boosting customer retention.

The Bear Case

Key Downside Risks

Market performance

Price History →

Trailing total returns as of 9/23/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
BKNG-22.28%
S&P 500 (^GSPC)+13.20%
1-Year Return
BKNG-24.02%
S&P 500 (^GSPC)+15.98%
3-Year Return
BKNG+37.48%
S&P 500 (^GSPC)+74.15%
5-Year Return
BKNG+75.00%
S&P 500 (^GSPC)+66.37%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E5Y Low
24.8x
Forward P/EExpansion
15.7x
EV/EBITDA0th %ile
12.9x
FCF YieldCash Flow
7.1%

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
24.8x
30.2x
0th· Low
EV/EBITDA
12.9x
20.3x
0th· Low
Price/FCF
14.0x
19.2x
20th· Low
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
Bear$136.65-16.8%
Base (Fair)$229.95+37.0%
Bull$354.74+116.0%
$136.65 Bear$229.95 Base$354.74 Bull
Current Market Price: $164.22
Trades at a 28.6% discount to Base DCF ($229.95)
Open DCF & Valuation Models →Chart Terminal ↗

Growth & profitability

Annual revenue & EPS trend
Revenue
$26.92B+13.4% YoY
Net income
$5.4B-8.1% YoY
Free cash flow
$9.09B+15.1% YoY
Operating margin
34.5%+2.7 pts YoY
ROIC (TTM)-
Avg ROIC 5Y-
ROE (TTM)-
Piotroski Score6 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate11/12 (92%)
Revenue Beat Rate12/12 (100%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q3 2026Latest
Aug 4, 2026
$2.54+4.5%
vs $2.43
$7.4B+2.2%
vs $7.2B
Q2 2026
Apr 28, 2026
$1.14+5.6%
vs $1.08
$5.5B+0.2%
vs $5.5B
Q1 2026
Feb 18, 2026
$1.95+0.0%
vs $1.95
$6.3B+3.4%
vs $6.1B
Q4 2025
Oct 28, 2025
$3.98+3.9%
vs $3.83
$9.0B+3.0%
vs $8.7B
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

5 Stories
Globe News Wire·5d ago
KAYAK dévoile les destinations de mi‑saison les plus tendances alors que le prix moyen des billets d’avion baisse de 32 % par rapport à l’été

LONDRES, 18 sept. 2026 (GLOBE NEWSWIRE) -- Séville est la destination la plus prisée des voyageurs français qui prévoient un séjour en septembre et octobre, selon de nouvelles données de KAYAK. fr, alors que les tarifs hors saison stimulent l'intérêt pour des escapades en début d'automne.

Zacks Investment Research·6d ago
Booking Holdings Inc. (BKNG) Is a Trending Stock: Facts to Know Before Betting on It

Zacks.com users have recently been watching Booking Holdings (BKNG) quite a bit. Thus, it is worth knowing the facts that could determine the stock's prospects.

GlobeNewsWire·6d ago
KAYAK reveals top trending shoulder season destinations as average flight prices fall 32% versus summer

LONDON, Sept. 17, 2026 (GLOBE NEWSWIRE) -- Seville is the top trending destination among French travelers planning September and October trips, according to new KAYAK.fr data, as off-peak prices fuel interest in early autumn getaways.

247 Wallst·Sep 16, 2026
Here Are Wednesday’s Top Wall Street Analyst Research Calls: Airbnb, Booking Holdings, Credicorp, Dutch Bros, Expedia, Hartford Financial Services, Group, Meritage Homes, Patchex, Yum! Brands, and More

As the Federal Reserve prepares to move on rates and oil prices surge past $105, Wednesday's top analyst calls reveal which travel giants, homebuilders, and financial stocks Wall Street is quietly repositioning around before the dust settles.

Filtered for Booking Holdings Inc.More Headlines
04

Compare before deciding

Benchmark BKNG against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Booking Holdings Inc. (BKNG)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
BKNG logoBKNGBooking Holdings Inc.Current
$164.22$127.25B24.8113.39%20.08%—0.93%
EXPE logoEXPEExpedia Group, Inc.
$280.70$32.14B28.617.61%12.97%86.21%—
ABNB logoABNBAirbnb, Inc.
$161.81$96.04B40.1510.26%20.45%33.38%—
TRIP logoTRIPTripadvisor, Inc.
$8.55$994.89M27.583.05%0.28%0.76%—
TCOM logoTCOMTrip.com Group Limited
$40.85$25.72B5.9013.91%48.76%19.11%—
MMYT logoMMYTMakeMyTrip Limited
$48.34$4.55B102.856.71%3.23%——

Compare BKNG vs Peers

Booking Holdings Inc. (BKNG) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs EXPE

Most directly comparable listed peer for BKNG.

Scale Benchmark

vs GOOGL

Larger-name benchmark to compare BKNG against a more recognizable public peer.

Peer Set

Compare Top 5

vs EXPE, ABNB, TRIP, TCOM

05

Keep researching

Verify the primary filings, follow material updates, and answer the remaining questions.

BKNG SEC Filings & Documents

Booking Holdings Inc. (BKNG) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Aug 4, 2026·SEC

Material company update

Jun 2, 2026·SEC

Material company update

May 11, 2026·SEC

10-K Annual Reports

3
FY 2026

Feb 18, 2026·SEC

FY 2025

Feb 20, 2025·SEC

FY 2024

Feb 22, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Aug 4, 2026·SEC

FY 2026

Apr 28, 2026·SEC

FY 2025

Oct 28, 2025·SEC

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BKNG Frequently Asked Questions

Booking Holdings Inc. (BKNG) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Booking Holdings Inc.'s revenue?

Booking Holdings Inc. (BKNG) reported $28.24B in revenue for fiscal year 2025. This represents a 80130% increase from $35.2M in 1998.

How fast is Booking Holdings Inc. growing?

Booking Holdings Inc. (BKNG) grew revenue by 13.4% over the past year. This is steady growth.

Is BKNG profitable?

Yes, Booking Holdings Inc. (BKNG) is profitable, generating $7.21B in net income for fiscal year 2025 (20.1% net margin).

Dividend & Returns
Does BKNG pay dividends?

Yes, Booking Holdings Inc. (BKNG) pays a dividend with a yield of 0.93%. This makes it attractive for income-focused investors.

What is Booking Holdings Inc.'s free cash flow?

Booking Holdings Inc. (BKNG) generated $9.54B in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in BKNG back in 1998?

Total return calculator · dividends reinvested · 28+ years of data

See returns →