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INUV logoInuvo, Inc.(INUV)Earnings, Financials & Key Ratios

INUV•AMEX
$1.81
$27M mkt cap·Price updated May 6, 2026
SectorCommunication ServicesIndustryAdvertising & MarketingSub-IndustryDigital ad platforms and programmatic
AboutInuvo, Inc., a technology company, develops and sells information technology solutions in the United States. The company's platforms identify and message online audiences for various products or services across devices, formats, and channels, including video, mobile, connected TV, linear TV, display, social, search, and native. Its platforms optimizes the purchase and placement of advertising in real time. The company's products and services include ValidClick that provides marketing and advertising services, as well as collection of data, analytics, software, and publishing gets used to align merchant advertising messages with anonymous consumers across various websites online; and IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences. It also operates a collection of websites under the Bonfire Publishing brand, which creates content across a range of topics, including health, finance, travel, careers, auto, education, and lifestyle categories. The company's marketing channels consist of websites, social media, blogs, public relations, trade shows, and conferences. Inuvo, Inc. was incorporated in 1987 and is headquartered in Little Rock, Arkansas.Show more
  • Revenue$86M+2.9%
  • EBITDA-$7M-167.6%
  • Net Income-$5M+11.6%
  • EPS (Diluted)-0.28+31.7%
  • Gross Margin74.49%-13.0%
  • EBITDA Margin-8.43%-160.1%
  • Operating Margin-7.77%-18.0%
  • Net Margin-5.91%+14.0%
  • ROE-43.37%-14.6%
  • ROIC-0%+100.0%
  • Debt/Equity73631.03+97646016.8%
  • Interest Coverage-80.75-290.7%
Technical→

INUV Key Insights

Inuvo, Inc. (INUV) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓High quality earnings: Operating CF exceeds net income
  • ✓Strong 5Y sales CAGR of 14.1%
  • ✓Efficient asset utilization: 3.5x turnover

✗Weaknesses

  • ✗High debt to equity ratio of 73631.0x
  • ✗Weak Piotroski F-Score: 1/9
  • ✗Negative free cash flow
  • ✗Weak momentum: RS Rating 11 (bottom 11%)
  • ✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

INUV Price & Volume

Inuvo, Inc. (INUV) stock price & volume — 10-year historical chart

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INUV Growth Metrics

Inuvo, Inc. (INUV) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years2.04%
5 Years14.07%
3 Years4.47%
TTM2.88%

Profit CAGR

10 Years-
5 Years-
3 Years-
TTM11.56%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM15.03%

Return on Capital

10 Years-36.97%
5 Years-42.42%
3 Years-46.78%
Last Year-53.82%

INUV Peer Comparison

Inuvo, Inc. (INUV) competitors in Digital ad platforms and programmatic — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
MGNI logoMGNIMagnite, Inc.Direct Competitor1.92B13.3914.096.85%21.96%18.57%0.30
PERI logoPERIPerion Network Ltd.Direct Competitor477.39M10.65-56.05-11.71%-1.8%-1.17%0.06
KXIN logoKXINKaixin Auto HoldingsDirect Competitor5.06M4.60-0.10-100%-694.94%-5.94%0.08
CDLX logoCDLXCardlytics, Inc.Direct Competitor43.78M0.80-0.41-16.18%-44.36%-370.98%
TTD logoTTDThe Trade Desk, Inc.Product Competitor11.42B23.9926.3618.47%15.31%16.89%0.18
DV logoDVDoubleVerify Holdings, Inc.Product Competitor1.81B11.1537.1713.92%7.16%5%0.09
IAS logoIASIntegral Ad Science Holding Corp.Product Competitor1.74B10.3444.9611.75%7.91%4.23%0.06
APPS logoAPPSDigital Turbine, Inc.Product Competitor476.06M3.98-4.47-9.91%-7.88%-21.55%2.72

Compare INUV vs Peers

Inuvo, Inc. (INUV) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs MGNI

Most directly comparable listed peer for INUV.

Scale Benchmark

vs GOOG

Larger-name benchmark to compare INUV against a more recognizable public peer.

Peer Set

Compare Top 5

vs MGNI, PERI, KXIN, CDLX

INUV Income Statement

Inuvo, Inc. (INUV) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
Line itemDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25
Sales/Revenue79.55M73.33M61.53M44.64M59.83M75.6M73.91M83.79M86.21M
Revenue Growth %11.22%-7.82%-16.1%-27.44%34.03%26.36%-2.24%13.37%2.88%
Cost of Goods Sold36.67M29.92M22.7M8.3M15.93M30.24M10.48M12.03M22M
COGS % of Revenue46.09%40.8%36.9%18.59%26.62%40%14.18%14.36%25.51%
Gross Profit
42.88M▲ 0%
43.41M▲ 1.2%
38.82M▼ 10.6%
36.34M▼ 6.4%
43.9M▲ 20.8%
45.36M▲ 3.3%
63.43M▲ 39.8%
71.76M▲ 13.1%
64.21M▼ 10.5%
Gross Margin %53.91%59.2%63.1%81.41%73.38%60%85.82%85.64%74.49%
Gross Profit Growth %-14.51%1.22%-10.56%-6.39%20.81%3.31%39.85%13.13%-10.52%
Operating Expenses47.12M48.88M46.56M44.39M51.68M58.01M73.83M77.27M70.91M
OpEx % of Revenue59.23%66.66%75.68%99.44%86.37%76.73%99.89%92.22%82.25%
Selling, General & Admin47.12M48.88M46.56M44.39M40.29M58.01M73.83M77.27M70.91M
SG&A % of Revenue59.23%66.66%75.68%99.44%67.35%76.73%99.89%92.22%82.25%
Research & Development660K720K0720K00000
R&D % of Revenue0.83%0.98%-1.61%-----
Other Operating Expenses000-720K11.38M0000
Operating Income
-4.24M▲ 0%
-5.47M▼ 29.1%
-7.74M▼ 41.5%
-8.05M▼ 4.0%
-7.77M▲ 3.5%
-12.65M▼ 62.8%
-10.39M▲ 17.8%
-5.51M▲ 46.9%
-6.7M▼ 21.4%
Operating Margin %-5.33%-7.46%-12.58%-18.03%-12.99%-16.73%-14.06%-6.58%-7.77%
Operating Income Growth %-394.24%-29.13%-41.46%-4.01%3.45%-62.79%17.84%46.94%-21.44%
EBITDA-1.21M-2.29M-4.32M-4.44M-4.3M-9.95M-7.64M-2.72M-7.27M
EBITDA Margin %-1.52%-3.12%-7.01%-9.95%-7.19%-13.16%-10.34%-3.24%-8.43%
EBITDA Growth %-189.21%-89.68%-88.57%-2.94%3.1%-131.07%23.18%64.45%-167.62%
D&A (Non-Cash Add-back)3.03M3.18M3.42M3.61M3.47M2.7M2.75M2.8M-574.13K
EBIT-4.24M-5.47M-4.34M-7.05M-7.51M-13.09M-10.38M-5.49M0
Net Interest Income-318.19K-420.45K-482.21K-253.5K-86.98K-21.11K-29.57K-266.77K0
Interest Income000000000
Interest Expense318.19K420.45K482.21K253.5K86.98K21.11K29.57K266.77K82.93K
Other Income/Expense-318.19K-420.45K2.92M744.01K169.99K-456.67K-14.9K-239.96K1.62M
Pretax Income
-4.55M▲ 0%
-5.89M▼ 29.3%
-4.82M▲ 18.1%
-7.3M▼ 51.5%
-7.6M▼ 4.1%
-13.11M▼ 72.4%
-10.41M▲ 20.6%
-5.75M▲ 44.7%
-5.08M▲ 11.7%
Pretax Margin %-5.73%-8.03%-7.84%-16.36%-12.7%-17.34%-14.08%-6.87%-5.89%
Income Tax-1.5M0-334.39K000-17.76K8.03K0
Effective Tax Rate %32.89%0%6.93%0%0%0%0.17%-0.14%0%
Net Income
-3.06M▲ 0%
-5.89M▼ 92.7%
-4.49M▲ 23.8%
-7.3M▼ 62.8%
-7.6M▼ 4.1%
-13.11M▼ 72.4%
-10.39M▲ 20.7%
-5.76M▲ 44.5%
-5.1M▲ 11.6%
Net Margin %-3.84%-8.03%-7.29%-16.36%-12.7%-17.34%-14.06%-6.88%-5.91%
Net Income Growth %-295.78%-92.66%23.81%-62.75%-4.05%-72.44%20.73%44.54%11.56%
Net Income (Continuing)-3.06M-5.89M-4.49M-7.3M-7.6M-13.11M-10.39M-5.76M0
Discontinued Operations000000000
Minority Interest000000000
EPS (Diluted)
-0.11▲ 0%
-0.19▼ 72.7%
-0.11▲ 42.1%
-0.94▼ 754.5%
-0.65▲ 30.9%
-1.09▼ 67.7%
-0.79▲ 27.5%
-0.41▲ 48.1%
-0.28▲ 31.7%
EPS Growth %-251.44%-72.73%42.11%-754.55%30.85%-67.69%27.52%48.1%31.71%
EPS (Basic)-0.11-0.19-0.11-0.94-0.65-1.09-0.79-0.41-0.28
Diluted Shares Outstanding2.82M3.1M4.05M7.75M11.76M11.98M13.11M14M14.63M
Basic Shares Outstanding2.78M3.1M4.05M7.75M11.76M11.98M13.11M14M14.63M
Dividend Payout Ratio---------

INUV Balance Sheet

Inuvo, Inc. (INUV) balance sheet — assets, liabilities & shareholders' equity

Line itemDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25
Total Current Assets15.24M7.21M8.15M14.53M23.08M16.38M14.74M15.64M9.22M
Cash & Short-Term Investments4.08M228.96K372.99K7.89M12.4M4.46M4.44M2.46M2.84M
Cash Only4.08M228.96K372.99K7.89M10.48M2.93M4.44M2.46M2.84M
Short-Term Investments00001.93M1.53M000
Accounts Receivable10.76M6.72M7.53M6.23M9.27M11.12M9.23M12.55M5.89M
Days Sales Outstanding49.3833.4744.6750.9256.5353.6845.5754.6524.93
Inventory000000000
Days Inventory Outstanding---------
Other Current Assets00000798.98K1.08M639.8K489.79K
Total Non-Current Assets23M21.45M22.54M20.65M20.92M19.18M17.63M16.55M15.65M
Property, Plant & Equipment2.31M2.12M2.22M2.19M2.35M2.15M2.56M2.72M1.63M
Fixed Asset Turnover34.49x34.53x27.73x20.39x25.46x35.20x28.88x30.76x52.90x
Goodwill9.85M9.85M9.85M9.85M9.85M9.85M9.85M9.85M9.85M
Intangible Assets10.81M9.44M10.45M8.59M6.72M5.65M4.66M3.89M3.43M
Long-Term Investments0000859.51K660.13K000
Other Non-Current Assets36.07K35.17K20.89K20.89K1.14M866.92K553.35K78.34K741.98K
Total Assets
38.25M▲ 0%
28.67M▼ 25.1%
30.69M▲ 7.1%
35.18M▲ 14.6%
44M▲ 25.1%
35.56M▼ 19.2%
32.37M▼ 9.0%
32.2M▼ 0.6%
24.87M▼ 22.8%
Asset Turnover2.08x2.56x2.00x1.27x1.36x2.13x2.28x2.60x3.47x
Asset Growth %38.77%-25.05%7.06%14.63%25.06%-19.18%-8.95%-0.55%-22.76%
Total Current Liabilities21.4M14.1M15.68M8.73M10.66M13.6M14.53M17.89M14.29M
Accounts Payable13.61M9.5M7.52M4.05M4.84M8.04M6.43M8.42M7.09M
Days Payables Outstanding135.51115.88120.92178.1111.0397.09224.08255.46117.67
Short-Term Debt4.9M250K3.92M00000294.09B
Deferred Revenue (Current)25.91K14.11K0000000
Other Current Liabilities1.81M3.95M267.25K60K131.53K792.44K1.58M0-294.08B
Current Ratio0.71x0.51x0.52x1.66x2.16x1.20x1.01x0.87x0.64x
Quick Ratio0.71x0.51x0.52x1.66x2.16x1.20x1.01x0.87x0.64x
Cash Conversion Cycle---------
Total Non-Current Liabilities2.76M3.53M559.05K1.16M526.54K212.21K859.48K835.27K551.88K
Long-Term Debt01M0149.9K0000443.91B
Capital Lease Obligations281.47K80.97K394.89K482.33K406.24K94.47K770.03K738K0
Deferred Tax Liabilities2.33M2.34M107K107K107K107K89.24K97.27K107.97B
Other Non-Current Liabilities145.25K112.04K57.16K4.06K13.3K10.73K21600
Total Liabilities24.16M17.63M16.24M9.89M11.19M13.81M15.39M18.72M14.84M
Total Debt5.39M3.39M4.76M1.1M849.67K483K943.9K1.02M738B
Net Debt1.31M3.16M4.38M-6.79M-9.63M-2.45M-3.5M-1.44M738B
Debt / Equity0.38x0.31x0.33x0.04x0.03x0.02x0.06x0.08x73631.03x
Debt / EBITDA---------
Net Debt / EBITDA---------
Interest Coverage-13.31x-13.01x-16.05x-31.75x-89.34x-599.21x-351.45x-20.67x-80.75x
Total Equity
14.09M▲ 0%
11.03M▼ 21.7%
14.45M▲ 31.0%
25.29M▲ 75.0%
32.81M▲ 29.7%
21.75M▼ 33.7%
16.98M▼ 21.9%
13.47M▼ 20.7%
10.02M▼ 25.6%
Equity Growth %22.22%-21.68%30.99%74.97%29.73%-33.71%-21.92%-20.65%-25.62%
Book Value per Share5.003.563.573.262.791.821.300.960.69
Total Shareholders' Equity14.09M11.03M14.45M25.29M32.81M21.75M16.98M13.47M10.02M
Common Stock29K32.76K52.22K98.04K118.75K120.14K137.98K140.5K0
Retained Earnings-120.58M-126.47M-129.05M-136.35M-143.95M-157.06M-167.45M-173.21M-178.3T
Treasury Stock-1.4M-1.4M-1.4M000000
Accumulated OCI-7.53M-9.26M0053.74K-84.87K000
Minority Interest000000000

INUV Cash Flow Statement

Inuvo, Inc. (INUV) cash flow — operating, investing & free cash flow history

Line itemDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25
Cash from Operations-1.15M-2.1M-5.34M-5.6M-5.28M-5.57M-2.55M229.55K-1.79T
Operating CF Margin %-1.44%-2.86%-8.68%-12.54%-8.82%-7.37%-3.46%0.27%-2072051.27%
Operating CF Growth %-209.05%-82.9%-154.19%-4.89%5.77%-5.64%54.18%108.99%-99999900%
Net Income-3.06M-5.89M-4.49M-7.3M-7.6M-13.11M-10.39M-5.76M-5.1T
Depreciation & Amortization3.03M3.18M3.42M3.61M3.47M2.7M2.66M2.8M2.25T
Stock-Based Compensation1.28M915.47K789.91K858.68K2.18M2.35M1.98M1.5M1.14T
Deferred Taxes-1.41M7.93K-334.39K0274.25K0-17.76K8.03K10.7B
Other Non-Cash Items402.63K20.32K-3.14M-2.1M-517.5K1.73M876.4K-657.53K-99.22B
Working Capital Changes-1.4M-334.67K-1.58M-656.53K-3.08M753.11K2.34M2.34M0
Change in Receivables-1.22M4.06M-973.52K1.17M-3.05M-3.12M1.11M-1.88M-45.67B
Change in Inventory5.54M6.61M973.52K0271.71K0000
Change in Payables437.24K-4.11M-1.98M-2.27M796.46K3.2M-1.61M1.99M-1.33T
Cash from Investing-1.32M-1.63M-1.19M-1.19M-4.6M-1.67M606.19K-1.86M-1.6T
Capital Expenditures-1.56M-1.63M-1.19M-1.19M-1.6M-1.69M-1.68M-1.86M0
CapEx % of Revenue1.96%2.23%1.94%2.66%2.67%2.24%2.28%2.22%-
Acquisitions235.76K0003M1.69T000
Investments---------
Other Investing0000-3M-1.69T00-1.6T
Cash from Financing2.61M-120.64K6.68M14.3M12.46M-304.43K3.46M-353.39K3.77T
Debt Issued (Net)2.73M-2M751.04K-2.56M-407.58K-107.54K-102.34K-50.8K0
Equity Issued (Net)-44.77K1000K1000K1000K1000K-196.89K1000K-302.59K0
Dividends Paid000000000
Share Repurchases-44.77K0000-196.89K0-302.59K0
Other Financing-71.78K-119.41K1.58M425.45K-270.48K0-105.74K03.77T
Net Change in Cash
137.88K▲ 0%
-3.86M▼ 2896.4%
144.03K▲ 103.7%
7.52M▲ 5119.4%
2.59M▼ 65.6%
-7.54M▼ 391.8%
1.51M▲ 120.0%
-1.98M▼ 231.3%
380.68B▲ 19214428.2%
Free Cash Flow
-2.71M▲ 0%
-3.74M▼ 38.0%
-6.53M▼ 74.9%
-6.78M▼ 3.9%
-6.87M▼ 1.3%
-7.26M▼ 5.7%
-4.24M▲ 41.7%
-1.63M▲ 61.6%
-1.79T▼ 109735614.2%
FCF Margin %-3.4%-5.09%-10.62%-15.2%-11.49%-9.61%-5.73%-1.94%-2072051.27%
FCF Growth %-4172.91%-37.98%-74.9%-3.86%-1.31%-5.68%41.67%61.58%-99999900%
FCF per Share-0.96-1.20-1.61-0.88-0.58-0.61-0.32-0.12-122132.46
FCF Conversion (FCF/Net Income)0.38x0.36x1.19x0.77x0.69x0.43x0.25x-0.04x350563.18x
Interest Paid000207.21K00000
Taxes Paid000000000

INUV Key Ratios

Inuvo, Inc. (INUV) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric2016201720182019202020212022202320242025
Return on Equity (ROE)-6.87%-23.88%-46.9%-35.22%-36.76%-26.17%-48.05%-53.65%-37.84%-43.37%
Return on Invested Capital (ROIC)-8.93%-27.62%-27.73%-35.14%-32.34%-27.97%-44.66%-47.55%-32.41%-0%
Gross Margin70.13%53.91%59.2%63.1%81.41%73.38%60%85.82%85.64%74.49%
Net Margin-1.08%-3.84%-8.03%-7.29%-16.36%-12.7%-17.34%-14.06%-6.88%-5.91%
Debt / Equity0.00x0.38x0.31x0.33x0.04x0.03x0.02x0.06x0.08x73631.03x
Interest Coverage-8.57x-13.31x-13.01x-16.05x-31.75x-89.34x-599.21x-351.45x-20.67x-80.75x
FCF Conversion-1.36x0.38x0.36x1.19x0.77x0.69x0.43x0.25x-0.04x350563.18x
Revenue Growth1.55%11.22%-7.82%-16.1%-27.44%34.03%26.36%-2.24%13.37%2.88%

INUV Frequently Asked Questions

Inuvo, Inc. (INUV) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

Inuvo, Inc. (INUV) reported $86.2M in revenue for fiscal year 2025.

Inuvo, Inc. (INUV) grew revenue by 2.9% over the past year. Growth has been modest.

Inuvo, Inc. (INUV) reported a net loss of $5.1M for fiscal year 2025.

Dividend & Returns

Inuvo, Inc. (INUV) has a return on equity (ROE) of -43.4%. Negative ROE indicates the company is unprofitable.

Inuvo, Inc. (INUV) had negative free cash flow of $1.79T in fiscal year 2025, likely due to heavy capital investments.

Explore More INUV

Inuvo, Inc. (INUV) financial analysis — history, returns, DCA and operating performance tools

Total Return Calculator

Historical returns with dividends reinvested

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DCA Calculator

Dollar cost averaging vs lump sum

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Dividend History

Yield, growth, payout safety & DRIP

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Earnings History

EPS trends, net income & profitability

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Price History

Long-term charts & historical price data

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Revenue History

Sales growth patterns & revenue breakdown

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Financial Ratios

30 years of market, efficiency and balance-sheet ratios

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Valuation

DCF intrinsic value, peer multiples & estimates

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