Inuvo, Inc. (INUV) fundamental analysis — strengths, weaknesses & financial health based on data analysis
* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.
Inuvo, Inc. (INUV) stock price & volume — 10-year historical chart
Inuvo, Inc. (INUV) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR
Inuvo, Inc. (INUV) competitors in Digital ad platforms and programmatic — business model, growth, and fundamentals comparison
Inuvo, Inc. (INUV) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.
Inuvo, Inc. (INUV) annual income statement — 10-year revenue, gross profit & net income history
| Line item | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|---|---|
| Sales/Revenue | 79.55M | 73.33M | 61.53M | 44.64M | 59.83M | 75.6M | 73.91M | 83.79M | 86.21M |
| Revenue Growth % | 11.22% | -7.82% | -16.1% | -27.44% | 34.03% | 26.36% | -2.24% | 13.37% | 2.88% |
| Cost of Goods Sold | 36.67M | 29.92M | 22.7M | 8.3M | 15.93M | 30.24M | 10.48M | 12.03M | 22M |
| COGS % of Revenue | 46.09% | 40.8% | 36.9% | 18.59% | 26.62% | 40% | 14.18% | 14.36% | 25.51% |
| Gross Profit | 42.88M▲ 0% | 43.41M▲ 1.2% | 38.82M▼ 10.6% | 36.34M▼ 6.4% | 43.9M▲ 20.8% | 45.36M▲ 3.3% | 63.43M▲ 39.8% | 71.76M▲ 13.1% | 64.21M▼ 10.5% |
| Gross Margin % | 53.91% | 59.2% | 63.1% | 81.41% | 73.38% | 60% | 85.82% | 85.64% | 74.49% |
| Gross Profit Growth % | -14.51% | 1.22% | -10.56% | -6.39% | 20.81% | 3.31% | 39.85% | 13.13% | -10.52% |
| Operating Expenses | 47.12M | 48.88M | 46.56M | 44.39M | 51.68M | 58.01M | 73.83M | 77.27M | 70.91M |
| OpEx % of Revenue | 59.23% | 66.66% | 75.68% | 99.44% | 86.37% | 76.73% | 99.89% | 92.22% | 82.25% |
| Selling, General & Admin | 47.12M | 48.88M | 46.56M | 44.39M | 40.29M | 58.01M | 73.83M | 77.27M | 70.91M |
| SG&A % of Revenue | 59.23% | 66.66% | 75.68% | 99.44% | 67.35% | 76.73% | 99.89% | 92.22% | 82.25% |
| Research & Development | 660K | 720K | 0 | 720K | 0 | 0 | 0 | 0 | 0 |
| R&D % of Revenue | 0.83% | 0.98% | - | 1.61% | - | - | - | - | - |
| Other Operating Expenses | 0 | 0 | 0 | -720K | 11.38M | 0 | 0 | 0 | 0 |
| Operating Income | -4.24M▲ 0% | -5.47M▼ 29.1% | -7.74M▼ 41.5% | -8.05M▼ 4.0% | -7.77M▲ 3.5% | -12.65M▼ 62.8% | -10.39M▲ 17.8% | -5.51M▲ 46.9% | -6.7M▼ 21.4% |
| Operating Margin % | -5.33% | -7.46% | -12.58% | -18.03% | -12.99% | -16.73% | -14.06% | -6.58% | -7.77% |
| Operating Income Growth % | -394.24% | -29.13% | -41.46% | -4.01% | 3.45% | -62.79% | 17.84% | 46.94% | -21.44% |
| EBITDA | -1.21M | -2.29M | -4.32M | -4.44M | -4.3M | -9.95M | -7.64M | -2.72M | -7.27M |
| EBITDA Margin % | -1.52% | -3.12% | -7.01% | -9.95% | -7.19% | -13.16% | -10.34% | -3.24% | -8.43% |
| EBITDA Growth % | -189.21% | -89.68% | -88.57% | -2.94% | 3.1% | -131.07% | 23.18% | 64.45% | -167.62% |
| D&A (Non-Cash Add-back) | 3.03M | 3.18M | 3.42M | 3.61M | 3.47M | 2.7M | 2.75M | 2.8M | -574.13K |
| EBIT | -4.24M | -5.47M | -4.34M | -7.05M | -7.51M | -13.09M | -10.38M | -5.49M | 0 |
| Net Interest Income | -318.19K | -420.45K | -482.21K | -253.5K | -86.98K | -21.11K | -29.57K | -266.77K | 0 |
| Interest Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Interest Expense | 318.19K | 420.45K | 482.21K | 253.5K | 86.98K | 21.11K | 29.57K | 266.77K | 82.93K |
| Other Income/Expense | -318.19K | -420.45K | 2.92M | 744.01K | 169.99K | -456.67K | -14.9K | -239.96K | 1.62M |
| Pretax Income | -4.55M▲ 0% | -5.89M▼ 29.3% | -4.82M▲ 18.1% | -7.3M▼ 51.5% | -7.6M▼ 4.1% | -13.11M▼ 72.4% | -10.41M▲ 20.6% | -5.75M▲ 44.7% | -5.08M▲ 11.7% |
| Pretax Margin % | -5.73% | -8.03% | -7.84% | -16.36% | -12.7% | -17.34% | -14.08% | -6.87% | -5.89% |
| Income Tax | -1.5M | 0 | -334.39K | 0 | 0 | 0 | -17.76K | 8.03K | 0 |
| Effective Tax Rate % | 32.89% | 0% | 6.93% | 0% | 0% | 0% | 0.17% | -0.14% | 0% |
| Net Income | -3.06M▲ 0% | -5.89M▼ 92.7% | -4.49M▲ 23.8% | -7.3M▼ 62.8% | -7.6M▼ 4.1% | -13.11M▼ 72.4% | -10.39M▲ 20.7% | -5.76M▲ 44.5% | -5.1M▲ 11.6% |
| Net Margin % | -3.84% | -8.03% | -7.29% | -16.36% | -12.7% | -17.34% | -14.06% | -6.88% | -5.91% |
| Net Income Growth % | -295.78% | -92.66% | 23.81% | -62.75% | -4.05% | -72.44% | 20.73% | 44.54% | 11.56% |
| Net Income (Continuing) | -3.06M | -5.89M | -4.49M | -7.3M | -7.6M | -13.11M | -10.39M | -5.76M | 0 |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | -0.11▲ 0% | -0.19▼ 72.7% | -0.11▲ 42.1% | -0.94▼ 754.5% | -0.65▲ 30.9% | -1.09▼ 67.7% | -0.79▲ 27.5% | -0.41▲ 48.1% | -0.28▲ 31.7% |
| EPS Growth % | -251.44% | -72.73% | 42.11% | -754.55% | 30.85% | -67.69% | 27.52% | 48.1% | 31.71% |
| EPS (Basic) | -0.11 | -0.19 | -0.11 | -0.94 | -0.65 | -1.09 | -0.79 | -0.41 | -0.28 |
| Diluted Shares Outstanding | 2.82M | 3.1M | 4.05M | 7.75M | 11.76M | 11.98M | 13.11M | 14M | 14.63M |
| Basic Shares Outstanding | 2.78M | 3.1M | 4.05M | 7.75M | 11.76M | 11.98M | 13.11M | 14M | 14.63M |
| Dividend Payout Ratio | - | - | - | - | - | - | - | - | - |
Inuvo, Inc. (INUV) balance sheet — assets, liabilities & shareholders' equity
| Line item | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|---|---|
| Total Current Assets | 15.24M | 7.21M | 8.15M | 14.53M | 23.08M | 16.38M | 14.74M | 15.64M | 9.22M |
| Cash & Short-Term Investments | 4.08M | 228.96K | 372.99K | 7.89M | 12.4M | 4.46M | 4.44M | 2.46M | 2.84M |
| Cash Only | 4.08M | 228.96K | 372.99K | 7.89M | 10.48M | 2.93M | 4.44M | 2.46M | 2.84M |
| Short-Term Investments | 0 | 0 | 0 | 0 | 1.93M | 1.53M | 0 | 0 | 0 |
| Accounts Receivable | 10.76M | 6.72M | 7.53M | 6.23M | 9.27M | 11.12M | 9.23M | 12.55M | 5.89M |
| Days Sales Outstanding | 49.38 | 33.47 | 44.67 | 50.92 | 56.53 | 53.68 | 45.57 | 54.65 | 24.93 |
| Inventory | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Days Inventory Outstanding | - | - | - | - | - | - | - | - | - |
| Other Current Assets | 0 | 0 | 0 | 0 | 0 | 798.98K | 1.08M | 639.8K | 489.79K |
| Total Non-Current Assets | 23M | 21.45M | 22.54M | 20.65M | 20.92M | 19.18M | 17.63M | 16.55M | 15.65M |
| Property, Plant & Equipment | 2.31M | 2.12M | 2.22M | 2.19M | 2.35M | 2.15M | 2.56M | 2.72M | 1.63M |
| Fixed Asset Turnover | 34.49x | 34.53x | 27.73x | 20.39x | 25.46x | 35.20x | 28.88x | 30.76x | 52.90x |
| Goodwill | 9.85M | 9.85M | 9.85M | 9.85M | 9.85M | 9.85M | 9.85M | 9.85M | 9.85M |
| Intangible Assets | 10.81M | 9.44M | 10.45M | 8.59M | 6.72M | 5.65M | 4.66M | 3.89M | 3.43M |
| Long-Term Investments | 0 | 0 | 0 | 0 | 859.51K | 660.13K | 0 | 0 | 0 |
| Other Non-Current Assets | 36.07K | 35.17K | 20.89K | 20.89K | 1.14M | 866.92K | 553.35K | 78.34K | 741.98K |
| Total Assets | 38.25M▲ 0% | 28.67M▼ 25.1% | 30.69M▲ 7.1% | 35.18M▲ 14.6% | 44M▲ 25.1% | 35.56M▼ 19.2% | 32.37M▼ 9.0% | 32.2M▼ 0.6% | 24.87M▼ 22.8% |
| Asset Turnover | 2.08x | 2.56x | 2.00x | 1.27x | 1.36x | 2.13x | 2.28x | 2.60x | 3.47x |
| Asset Growth % | 38.77% | -25.05% | 7.06% | 14.63% | 25.06% | -19.18% | -8.95% | -0.55% | -22.76% |
| Total Current Liabilities | 21.4M | 14.1M | 15.68M | 8.73M | 10.66M | 13.6M | 14.53M | 17.89M | 14.29M |
| Accounts Payable | 13.61M | 9.5M | 7.52M | 4.05M | 4.84M | 8.04M | 6.43M | 8.42M | 7.09M |
| Days Payables Outstanding | 135.51 | 115.88 | 120.92 | 178.1 | 111.03 | 97.09 | 224.08 | 255.46 | 117.67 |
| Short-Term Debt | 4.9M | 250K | 3.92M | 0 | 0 | 0 | 0 | 0 | 294.09B |
| Deferred Revenue (Current) | 25.91K | 14.11K | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Current Liabilities | 1.81M | 3.95M | 267.25K | 60K | 131.53K | 792.44K | 1.58M | 0 | -294.08B |
| Current Ratio | 0.71x | 0.51x | 0.52x | 1.66x | 2.16x | 1.20x | 1.01x | 0.87x | 0.64x |
| Quick Ratio | 0.71x | 0.51x | 0.52x | 1.66x | 2.16x | 1.20x | 1.01x | 0.87x | 0.64x |
| Cash Conversion Cycle | - | - | - | - | - | - | - | - | - |
| Total Non-Current Liabilities | 2.76M | 3.53M | 559.05K | 1.16M | 526.54K | 212.21K | 859.48K | 835.27K | 551.88K |
| Long-Term Debt | 0 | 1M | 0 | 149.9K | 0 | 0 | 0 | 0 | 443.91B |
| Capital Lease Obligations | 281.47K | 80.97K | 394.89K | 482.33K | 406.24K | 94.47K | 770.03K | 738K | 0 |
| Deferred Tax Liabilities | 2.33M | 2.34M | 107K | 107K | 107K | 107K | 89.24K | 97.27K | 107.97B |
| Other Non-Current Liabilities | 145.25K | 112.04K | 57.16K | 4.06K | 13.3K | 10.73K | 216 | 0 | 0 |
| Total Liabilities | 24.16M | 17.63M | 16.24M | 9.89M | 11.19M | 13.81M | 15.39M | 18.72M | 14.84M |
| Total Debt | 5.39M | 3.39M | 4.76M | 1.1M | 849.67K | 483K | 943.9K | 1.02M | 738B |
| Net Debt | 1.31M | 3.16M | 4.38M | -6.79M | -9.63M | -2.45M | -3.5M | -1.44M | 738B |
| Debt / Equity | 0.38x | 0.31x | 0.33x | 0.04x | 0.03x | 0.02x | 0.06x | 0.08x | 73631.03x |
| Debt / EBITDA | - | - | - | - | - | - | - | - | - |
| Net Debt / EBITDA | - | - | - | - | - | - | - | - | - |
| Interest Coverage | -13.31x | -13.01x | -16.05x | -31.75x | -89.34x | -599.21x | -351.45x | -20.67x | -80.75x |
| Total Equity | 14.09M▲ 0% | 11.03M▼ 21.7% | 14.45M▲ 31.0% | 25.29M▲ 75.0% | 32.81M▲ 29.7% | 21.75M▼ 33.7% | 16.98M▼ 21.9% | 13.47M▼ 20.7% | 10.02M▼ 25.6% |
| Equity Growth % | 22.22% | -21.68% | 30.99% | 74.97% | 29.73% | -33.71% | -21.92% | -20.65% | -25.62% |
| Book Value per Share | 5.00 | 3.56 | 3.57 | 3.26 | 2.79 | 1.82 | 1.30 | 0.96 | 0.69 |
| Total Shareholders' Equity | 14.09M | 11.03M | 14.45M | 25.29M | 32.81M | 21.75M | 16.98M | 13.47M | 10.02M |
| Common Stock | 29K | 32.76K | 52.22K | 98.04K | 118.75K | 120.14K | 137.98K | 140.5K | 0 |
| Retained Earnings | -120.58M | -126.47M | -129.05M | -136.35M | -143.95M | -157.06M | -167.45M | -173.21M | -178.3T |
| Treasury Stock | -1.4M | -1.4M | -1.4M | 0 | 0 | 0 | 0 | 0 | 0 |
| Accumulated OCI | -7.53M | -9.26M | 0 | 0 | 53.74K | -84.87K | 0 | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Inuvo, Inc. (INUV) cash flow — operating, investing & free cash flow history
| Line item | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|---|---|
| Cash from Operations | -1.15M | -2.1M | -5.34M | -5.6M | -5.28M | -5.57M | -2.55M | 229.55K | -1.79T |
| Operating CF Margin % | -1.44% | -2.86% | -8.68% | -12.54% | -8.82% | -7.37% | -3.46% | 0.27% | -2072051.27% |
| Operating CF Growth % | -209.05% | -82.9% | -154.19% | -4.89% | 5.77% | -5.64% | 54.18% | 108.99% | -99999900% |
| Net Income | -3.06M | -5.89M | -4.49M | -7.3M | -7.6M | -13.11M | -10.39M | -5.76M | -5.1T |
| Depreciation & Amortization | 3.03M | 3.18M | 3.42M | 3.61M | 3.47M | 2.7M | 2.66M | 2.8M | 2.25T |
| Stock-Based Compensation | 1.28M | 915.47K | 789.91K | 858.68K | 2.18M | 2.35M | 1.98M | 1.5M | 1.14T |
| Deferred Taxes | -1.41M | 7.93K | -334.39K | 0 | 274.25K | 0 | -17.76K | 8.03K | 10.7B |
| Other Non-Cash Items | 402.63K | 20.32K | -3.14M | -2.1M | -517.5K | 1.73M | 876.4K | -657.53K | -99.22B |
| Working Capital Changes | -1.4M | -334.67K | -1.58M | -656.53K | -3.08M | 753.11K | 2.34M | 2.34M | 0 |
| Change in Receivables | -1.22M | 4.06M | -973.52K | 1.17M | -3.05M | -3.12M | 1.11M | -1.88M | -45.67B |
| Change in Inventory | 5.54M | 6.61M | 973.52K | 0 | 271.71K | 0 | 0 | 0 | 0 |
| Change in Payables | 437.24K | -4.11M | -1.98M | -2.27M | 796.46K | 3.2M | -1.61M | 1.99M | -1.33T |
| Cash from Investing | -1.32M | -1.63M | -1.19M | -1.19M | -4.6M | -1.67M | 606.19K | -1.86M | -1.6T |
| Capital Expenditures | -1.56M | -1.63M | -1.19M | -1.19M | -1.6M | -1.69M | -1.68M | -1.86M | 0 |
| CapEx % of Revenue | 1.96% | 2.23% | 1.94% | 2.66% | 2.67% | 2.24% | 2.28% | 2.22% | - |
| Acquisitions | 235.76K | 0 | 0 | 0 | 3M | 1.69T | 0 | 0 | 0 |
| Investments | - | - | - | - | - | - | - | - | - |
| Other Investing | 0 | 0 | 0 | 0 | -3M | -1.69T | 0 | 0 | -1.6T |
| Cash from Financing | 2.61M | -120.64K | 6.68M | 14.3M | 12.46M | -304.43K | 3.46M | -353.39K | 3.77T |
| Debt Issued (Net) | 2.73M | -2M | 751.04K | -2.56M | -407.58K | -107.54K | -102.34K | -50.8K | 0 |
| Equity Issued (Net) | -44.77K | 1000K | 1000K | 1000K | 1000K | -196.89K | 1000K | -302.59K | 0 |
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Share Repurchases | -44.77K | 0 | 0 | 0 | 0 | -196.89K | 0 | -302.59K | 0 |
| Other Financing | -71.78K | -119.41K | 1.58M | 425.45K | -270.48K | 0 | -105.74K | 0 | 3.77T |
| Net Change in Cash | 137.88K▲ 0% | -3.86M▼ 2896.4% | 144.03K▲ 103.7% | 7.52M▲ 5119.4% | 2.59M▼ 65.6% | -7.54M▼ 391.8% | 1.51M▲ 120.0% | -1.98M▼ 231.3% | 380.68B▲ 19214428.2% |
| Free Cash Flow | -2.71M▲ 0% | -3.74M▼ 38.0% | -6.53M▼ 74.9% | -6.78M▼ 3.9% | -6.87M▼ 1.3% | -7.26M▼ 5.7% | -4.24M▲ 41.7% | -1.63M▲ 61.6% | -1.79T▼ 109735614.2% |
| FCF Margin % | -3.4% | -5.09% | -10.62% | -15.2% | -11.49% | -9.61% | -5.73% | -1.94% | -2072051.27% |
| FCF Growth % | -4172.91% | -37.98% | -74.9% | -3.86% | -1.31% | -5.68% | 41.67% | 61.58% | -99999900% |
| FCF per Share | -0.96 | -1.20 | -1.61 | -0.88 | -0.58 | -0.61 | -0.32 | -0.12 | -122132.46 |
| FCF Conversion (FCF/Net Income) | 0.38x | 0.36x | 1.19x | 0.77x | 0.69x | 0.43x | 0.25x | -0.04x | 350563.18x |
| Interest Paid | 0 | 0 | 0 | 207.21K | 0 | 0 | 0 | 0 | 0 |
| Taxes Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Inuvo, Inc. (INUV) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios
| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Return on Equity (ROE) | -6.87% | -23.88% | -46.9% | -35.22% | -36.76% | -26.17% | -48.05% | -53.65% | -37.84% | -43.37% |
| Return on Invested Capital (ROIC) | -8.93% | -27.62% | -27.73% | -35.14% | -32.34% | -27.97% | -44.66% | -47.55% | -32.41% | -0% |
| Gross Margin | 70.13% | 53.91% | 59.2% | 63.1% | 81.41% | 73.38% | 60% | 85.82% | 85.64% | 74.49% |
| Net Margin | -1.08% | -3.84% | -8.03% | -7.29% | -16.36% | -12.7% | -17.34% | -14.06% | -6.88% | -5.91% |
| Debt / Equity | 0.00x | 0.38x | 0.31x | 0.33x | 0.04x | 0.03x | 0.02x | 0.06x | 0.08x | 73631.03x |
| Interest Coverage | -8.57x | -13.31x | -13.01x | -16.05x | -31.75x | -89.34x | -599.21x | -351.45x | -20.67x | -80.75x |
| FCF Conversion | -1.36x | 0.38x | 0.36x | 1.19x | 0.77x | 0.69x | 0.43x | 0.25x | -0.04x | 350563.18x |
| Revenue Growth | 1.55% | 11.22% | -7.82% | -16.1% | -27.44% | 34.03% | 26.36% | -2.24% | 13.37% | 2.88% |
Inuvo, Inc. (INUV) stock FAQ — growth, dividends, profitability & financials explained
Inuvo, Inc. (INUV) reported $86.2M in revenue for fiscal year 2025.
Inuvo, Inc. (INUV) grew revenue by 2.9% over the past year. Growth has been modest.
Inuvo, Inc. (INUV) reported a net loss of $5.1M for fiscal year 2025.
Inuvo, Inc. (INUV) has a return on equity (ROE) of -43.4%. Negative ROE indicates the company is unprofitable.
Inuvo, Inc. (INUV) had negative free cash flow of $1.79T in fiscal year 2025, likely due to heavy capital investments.
Inuvo, Inc. (INUV) financial analysis — history, returns, DCA and operating performance tools
Historical returns with dividends reinvested
Dollar cost averaging vs lump sum
Yield, growth, payout safety & DRIP
EPS trends, net income & profitability
Long-term charts & historical price data
Sales growth patterns & revenue breakdown
30 years of market, efficiency and balance-sheet ratios
DCF intrinsic value, peer multiples & estimates