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$1.32$20M
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INUV logoInuvo, Inc.(INUV)Earnings, Financials & Key Ratios

INUV•AMEX
Price updated Jun 19, 2026
SectorCommunication ServicesIndustryAdvertising & MarketingSub-IndustryDigital ad platforms and programmatic
AboutInuvo, Inc., a technology company, develops and sells information technology solutions in the United States. The company's platforms identify and message online audiences for various products or services across devices, formats, and channels, including video, mobile, connected TV, linear TV, display, social, search, and native. Its platforms optimizes the purchase and placement of advertising in real time. The company's products and services include ValidClick that provides marketing and advertising services, as well as collection of data, analytics, software, and publishing gets used to align merchant advertising messages with anonymous consumers across various websites online; and IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences. It also operates a collection of websites under the Bonfire Publishing brand, which creates content across a range of topics, including health, finance, travel, careers, auto, education, and lifestyle categories. The company's marketing channels consist of websites, social media, blogs, public relations, trade shows, and conferences. Inuvo, Inc. was incorporated in 1987 and is headquartered in Little Rock, Arkansas.Show more
  • Revenue$86M+2.9%
  • EBITDA-$4M-54.4%
  • Net Income-$5M+11.6%
  • EPS (Diluted)-0.35+14.6%
  • Gross Margin74.49%-13.0%
  • EBITDA Margin-4.86%-50.0%
  • Operating Margin-7.77%-18.0%
  • Net Margin-5.91%+14.0%
  • ROE-43.37%-14.6%

INUV Key Insights

Inuvo, Inc. (INUV) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓High quality earnings: Operating CF exceeds net income
  • ✓Strong 5Y sales CAGR of 14.1%
  • ✓Efficient asset utilization: 3.5x turnover

✗Weaknesses

  • ✗Weak Piotroski F-Score: 1/9
  • ✗Negative free cash flow
  • ✗Weak momentum: RS Rating 8 (bottom 8%)
  • ✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

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INUV Price & Volume

Inuvo, Inc. (INUV) stock price & volume — 10-year historical chart

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INUV Growth Metrics

Inuvo, Inc. (INUV) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years2.04%
5 Years14.07%
3 Years4.47%
TTM-27.87%

Profit CAGR

10 Years-
5 Years-
3 Years-
TTM60.49%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM62.49%

Return on Capital

10 Years-36.97%
5 Years-42.42%
3 Years-46.78%
Last Year-53.82%

INUV Peer Comparison

Inuvo, Inc. (INUV) competitors in Digital ad platforms and programmatic — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
Institutional Holdings
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
MGNI logoMGNIMagnite, Inc.Direct Competitor2.56B17.8918.836.85%21.96%18.57%0.30
PERI logoPERIPerion Network Ltd.Direct Competitor351.49M8.51-44.79-11.71%-2.17%-1.42%0.06
KXIN logoKXINKaixin Auto HoldingsDirect Competitor4.84M4.40-0.10-100%-694.94%-5.94%0.08
CDLX logoCDLXCardlytics, Inc.Direct Competitor30.2M5.20-0.27-16.18%-46.03%-8.71%
TTD logoTTDThe Trade Desk, Inc.Product Competitor8.7B18.5120.3418.47%14.57%16.91%0.18
DV logoDVDoubleVerify Holdings, Inc.Product Competitor1.59B10.3334.4313.92%7.16%5%0.09
IAS logoIASIntegral Ad Science Holding Corp.Product Competitor1.74B10.3444.9611.75%7.91%4.43%0.06
APPS logoAPPSDigital Turbine, Inc.Product Competitor1.04B8.61-26.0915.24%-6.68%-21.96%1.92

Compare INUV vs Peers

Inuvo, Inc. (INUV) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs MGNI

Most directly comparable listed peer for INUV.

Scale Benchmark

vs GOOG

Larger-name benchmark to compare INUV against a more recognizable public peer.

Peer Set

Compare Top 5

vs MGNI, PERI, KXIN, CDLX

INUV Income Statement

Inuvo, Inc. (INUV) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Sales/Revenue
79.55M73.33M61.53M44.64M59.83M75.6M73.91M83.79M86.21M67.43M
Revenue Growth %
11.22%-7.82%-16.1%-27.44%34.03%26.36%-2.24%13.37%2.88%-27.87%
Cost of Goods Sold
36.67M29.92M22.7M8.3M15.93M30.24M10.48M12.03M22M20.64M
COGS % of Revenue
46.09%40.8%36.9%18.59%26.62%40%14.18%14.36%25.51%-
Gross Profit
42.88M▲ 0%
43.41M▲ 1.2%
38.82M▼ 10.6%
36.34M▼ 6.4%
43.9M▲ 20.8%
45.36M▲ 3.3%
63.43M▲ 39.8%
71.76M▲ 13.1%
64.21M▼ 10.5%
46.79M▲ 0%
Gross Margin %
53.91%59.2%63.1%81.41%73.38%60%85.82%85.64%74.49%69.39%
Gross Profit Growth %
-14.51%1.22%-10.56%-6.39%20.81%3.31%39.85%13.13%-10.52%-
Operating Expenses
47.12M48.88M46.56M44.39M51.68M58.01M73.83M77.27M70.91M55.6M
OpEx % of Revenue
59.23%66.66%75.68%99.44%86.37%76.73%99.89%92.22%82.25%-
Selling, General & Admin
47.12M48.88M46.56M44.39M40.29M58.01M73.83M77.27M70.91M55.6M
SG&A % of Revenue
59.23%66.66%75.68%99.44%67.35%76.73%99.89%92.22%82.25%-
Research & Development
660K720K0720K000000
R&D % of Revenue
0.83%0.98%-1.61%------
Other Operating Expenses
000-720K11.38M00000
Operating Income
-4.24M▲ 0%
-5.47M▼ 29.1%
-7.74M▼ 41.5%
-8.05M▼ 4.0%
-7.77M▲ 3.5%
-12.65M▼ 62.8%
-10.39M▲ 17.8%
-5.51M▲ 46.9%
-6.7M▼ 21.4%
-8.81M▲ 0%
Operating Margin %
-5.33%-7.46%-12.58%-18.03%-12.99%-16.73%-14.06%-6.58%-7.77%-13.06%
Operating Income Growth %
-394.24%-29.13%-41.46%-4.01%3.45%-62.79%17.84%46.94%-21.44%-
EBITDA
-1.21M-2.29M-4.32M-4.44M-4.3M-9.95M-7.64M-2.72M-4.19M-6.4M
EBITDA Margin %
-1.52%-3.12%-7.01%-9.95%-7.19%-13.16%-10.34%-3.24%-4.86%-9.49%
EBITDA Growth %
-189.21%-89.68%-88.57%-2.94%3.1%-131.07%23.18%64.45%-54.35%-154.68%
D&A (Non-Cash Add-back)
3.03M3.18M3.42M3.61M3.47M2.7M2.75M2.8M2.5M2.41M
EBIT
-4.24M-5.47M-4.34M-7.05M-7.51M-13.09M-10.38M-5.49M-4.82M-6.45M
Net Interest Income
-318.19K-420.45K-482.21K-253.5K-86.98K-21.11K-29.57K-266.77K-259.88K-416.14K
Interest Income
0000000000
Interest Expense
318.19K420.45K482.21K253.5K86.98K21.11K29.57K266.77K259.88K416.14K
Other Income/Expense
-318.19K-420.45K2.92M744.01K169.99K-456.67K-14.9K-239.96K1.61M6.87M
Pretax Income
-4.55M▲ 0%
-5.89M▼ 29.3%
-4.82M▲ 18.1%
-7.3M▼ 51.5%
-7.6M▼ 4.1%
-13.11M▼ 72.4%
-10.41M▲ 20.6%
-5.75M▲ 44.7%
-5.08M▲ 11.6%
-1.94M▲ 0%
Pretax Margin %
-5.73%-8.03%-7.84%-16.36%-12.7%-17.34%-14.08%-6.87%-5.9%-2.88%
Income Tax
-1.5M0-334.39K000-17.76K8.03K10.71K1
Effective Tax Rate %
32.89%0%6.93%0%0%0%0.17%-0.14%-0.21%-0%
Net Income
-3.06M▲ 0%
-5.89M▼ 92.7%
-4.49M▲ 23.8%
-7.3M▼ 62.8%
-7.6M▼ 4.1%
-13.11M▼ 72.4%
-10.39M▲ 20.7%
-5.76M▲ 44.5%
-5.1M▲ 11.6%
-1.94M▲ 0%
Net Margin %
-3.84%-8.03%-7.29%-16.36%-12.7%-17.34%-14.06%-6.88%-5.91%-2.88%
Net Income Growth %
-295.78%-92.66%23.81%-62.75%-4.05%-72.44%20.73%44.54%11.56%60.49%
Net Income (Continuing)
-3.06M-5.89M-4.49M-7.3M-7.6M-13.11M-10.39M-5.76M-5.1M-1.94M
Discontinued Operations
0000000000
Minority Interest
0000000000
EPS (Diluted)
-0.11▲ 0%
-0.19▼ 72.7%
-0.11▲ 42.1%
-0.94▼ 754.5%
-0.65▲ 30.9%
-1.09▼ 67.7%
-0.79▲ 27.5%
-0.41▲ 48.1%
-0.35▲ 14.6%
-0.13▲ 0%
EPS Growth %
-251.44%-72.73%42.11%-754.55%30.85%-67.69%27.52%48.1%14.63%62.49%
EPS (Basic)
-0.11-0.19-0.11-0.94-0.65-1.09-0.79-0.41-0.35-
Diluted Shares Outstanding
2.82M3.1M4.05M7.75M11.76M11.98M13.11M14M14.63M14.9M
Basic Shares Outstanding
2.78M3.1M4.05M7.75M11.76M11.98M13.11M14M14.63M14.74M
Dividend Payout Ratio
----------

INUV Balance Sheet

Inuvo, Inc. (INUV) balance sheet — assets, liabilities & shareholders' equity

MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Total Current Assets
15.24M7.21M8.15M14.53M23.08M16.38M14.74M15.64M9.22M7.84M
Cash & Short-Term Investments
4.08M228.96K372.99K7.89M12.4M4.46M4.44M2.46M2.84M2.89M
Cash Only
4.08M228.96K372.99K7.89M10.48M2.93M4.44M2.46M2.84M2.89M
Short-Term Investments
00001.93M1.53M0000
Accounts Receivable
10.76M6.72M7.53M6.23M9.27M11.12M9.23M12.55M5.89M4.33M
Days Sales Outstanding
49.3833.4744.6750.9256.5353.6845.5754.6524.9340.44
Inventory
0000000000
Days Inventory Outstanding
----------
Other Current Assets
00000798.98K1.08M639.8K489.79K630.99K
Total Non-Current Assets
23M21.45M22.54M20.65M20.92M19.18M17.63M16.55M15.65M15.39M
Property, Plant & Equipment
2.31M2.12M2.22M2.19M2.35M2.15M2.56M2.72M2.29M2.16M
Fixed Asset Turnover
34.49x34.53x27.73x20.39x25.46x35.20x28.88x30.76x37.59x30.96x
Goodwill
9.85M9.85M9.85M9.85M9.85M9.85M9.85M9.85M9.85M9.85M
Intangible Assets
10.81M9.44M10.45M8.59M6.72M5.65M4.66M3.89M3.43M3.31M
Long-Term Investments
0000859.51K660.13K0000
Other Non-Current Assets
36.07K35.17K20.89K20.89K1.14M866.92K553.35K78.34K78.34K68.34K
Total Assets
38.25M▲ 0%
28.67M▼ 25.1%
30.69M▲ 7.1%
35.18M▲ 14.6%
44M▲ 25.1%
35.56M▼ 19.2%
32.37M▼ 9.0%
32.2M▼ 0.6%
24.87M▼ 22.8%
23.24M▲ 0%
Asset Turnover
2.08x2.56x2.00x1.27x1.36x2.13x2.28x2.60x3.47x2.53x
Asset Growth %
38.77%-25.05%7.06%14.63%25.06%-19.18%-8.95%-0.55%-22.76%-45.39%
Total Current Liabilities
21.4M14.1M15.68M8.73M10.66M13.6M14.53M17.89M14.29M10.58M
Accounts Payable
13.61M9.5M7.52M4.05M4.84M8.04M6.43M8.42M7.09M4.1M
Days Payables Outstanding
135.51115.88120.92178.1111.0397.09224.08255.46117.67122.27
Short-Term Debt
4.9M250K3.92M000003.29M2.43M
Deferred Revenue (Current)
25.91K14.11K00000000
Other Current Liabilities
1.81M3.95M267.25K60K131.53K792.44K1.58M0202.06K2.61M
Current Ratio
0.71x0.51x0.52x1.66x2.16x1.20x1.01x0.87x0.64x0.74x
Quick Ratio
0.71x0.51x0.52x1.66x2.16x1.20x1.01x0.87x0.64x0.74x
Cash Conversion Cycle
----------81.83
Total Non-Current Liabilities
2.76M3.53M559.05K1.16M526.54K212.21K859.48K835.27K0497.69K
Long-Term Debt
01M0149.9K000000
Capital Lease Obligations
281.47K80.97K394.89K482.33K406.24K94.47K770.03K738K443.91K1.95M
Deferred Tax Liabilities
2.33M2.34M107K107K107K107K89.24K97.27K107.97K423.85K
Other Non-Current Liabilities
145.25K112.04K57.16K4.06K13.3K10.73K2160-551.88K0
Total Liabilities
24.16M17.63M16.24M9.89M11.19M13.81M15.39M18.72M14.84M11.08M
Total Debt
5.39M3.39M4.76M1.1M849.67K483K943.9K1.02M4.03M2.81M
Net Debt
1.31M3.16M4.38M-6.79M-9.63M-2.45M-3.5M-1.44M1.19M-72.18K
Debt / Equity
0.38x0.31x0.33x0.04x0.03x0.02x0.06x0.08x0.40x0.23x
Debt / EBITDA
----------0.44x
Net Debt / EBITDA
---------0.01x
Interest Coverage
-13.31x-13.01x-9.00x-27.81x-86.38x-619.84x-350.96x-20.57x-18.57x-15.51x
Total Equity
14.09M▲ 0%
11.03M▼ 21.7%
14.45M▲ 31.0%
25.29M▲ 75.0%
32.81M▲ 29.7%
21.75M▼ 33.7%
16.98M▼ 21.9%
13.47M▼ 20.7%
10.02M▼ 25.6%
12.16M▲ 0%
Equity Growth %
22.22%-21.68%30.99%74.97%29.73%-33.71%-21.92%-20.65%-25.62%-61.97%
Book Value per Share
5.003.563.573.262.791.821.300.960.690.82
Total Shareholders' Equity
14.09M11.03M14.45M25.29M32.81M21.75M16.98M13.47M10.02M12.16M
Common Stock
29K32.76K52.22K98.04K118.75K120.14K137.98K140.5K14.7K14.79K
Retained Earnings
-120.58M-126.47M-129.05M-136.35M-143.95M-157.06M-167.45M-173.21M-178.3M-176.41M
Treasury Stock
-1.4M-1.4M-1.4M0000000
Accumulated OCI
-7.53M-9.26M0053.74K-84.87K0000
Minority Interest
0000000000

INUV Cash Flow Statement

Inuvo, Inc. (INUV) cash flow — operating, investing & free cash flow history

MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Cash from Operations
-1.15M-2.1M-5.34M-5.6M-5.28M-5.57M-2.55M229.55K-1.79T170.54K
Operating CF Margin %
-1.44%-2.86%-8.68%-12.54%-8.82%-7.37%-3.46%0.27%-2072051.27%-
Operating CF Growth %
-209.05%-82.9%-154.19%-4.89%5.77%-5.64%54.18%108.99%-99999900%163.74%
Net Income
-3.06M-5.89M-4.49M-7.3M-7.6M-13.11M-10.39M-5.76M-5.1T-1.94M
Depreciation & Amortization
3.03M3.18M3.42M3.61M3.47M2.7M2.66M2.8M2.25T2.53M
Stock-Based Compensation
1.28M915.47K789.91K858.68K2.18M2.35M1.98M1.5M1.14T1.14M
Deferred Taxes
-1.41M7.93K-334.39K0274.25K0-17.76K8.03K10.7B8.03K
Other Non-Cash Items
402.63K20.32K-3.14M-2.1M-517.5K1.73M876.4K-657.53K-99.21B1.34M
Working Capital Changes
-1.4M-334.67K-1.58M-656.53K-3.08M753.11K2.34M2.34M-303.35K-2.91M
Change in Receivables
-1.22M4.06M-973.52K1.17M-3.05M-3.12M1.11M-1.88M6.7M7.84M
Change in Inventory
5.54M6.61M973.52K0271.71K00000
Change in Payables
437.24K-4.11M-1.98M-2.27M796.46K3.2M-1.61M1.99M-1.33M-4.7M
Cash from Investing
-1.32M-1.63M-1.19M-1.19M-4.6M-1.67M606.19K-1.86M-1.6T-1.51M
Capital Expenditures
-1.56M-1.63M-1.19M-1.19M-1.6M-1.69M-1.68M-1.86M-1.6M-1.51M
CapEx % of Revenue
1.96%2.23%1.94%2.66%2.67%2.24%2.28%2.22%1.86%2.24%
Acquisitions
235.76K0003M1.69T0000
Investments
----------
Other Investing
0000-3M-1.69T00-1.6T0
Cash from Financing
2.61M-120.64K6.68M14.3M12.46M-304.43K3.46M-353.39K3.77T1.66M
Debt Issued (Net)
2.73M-2M751.04K-2.56M-407.58K-107.54K-102.34K-50.8K3.27M-4.13M
Equity Issued (Net)
-44.77K2M4.35M16.43M13.14M-196.89K3.67M-302.59K02.86M
Dividends Paid
0000000000
Share Repurchases
-44.77K0000-196.89K0-302.59K0-157.6K
Other Financing
-71.78K-119.41K1.58M425.45K-270.48K0-105.74K03.77T2.93M
Net Change in Cash
137.88K▲ 0%
-3.86M▼ 2896.4%
144.03K▲ 103.7%
7.52M▲ 5119.4%
2.59M▼ 65.6%
-7.54M▼ 391.8%
1.51M▲ 120.0%
-1.98M▼ 231.3%
380.68B▲ 19214428.2%
325.15K▲ 0%
Free Cash Flow
-2.71M▲ 0%
-3.74M▼ 38.0%
-6.53M▼ 74.9%
-6.78M▼ 3.9%
-6.87M▼ 1.3%
-7.26M▼ 5.7%
-4.24M▲ 41.7%
-1.63M▲ 61.6%
-1.79T▼ 109735614.2%
-1.34M▲ 0%
FCF Margin %
-3.4%-5.09%-10.62%-15.2%-11.49%-9.61%-5.73%-1.94%-2072051.27%-1.99%
FCF Growth %
-4172.91%-37.98%-74.9%-3.86%-1.31%-5.68%41.67%61.58%-99999900%-116.37%
FCF per Share
-0.96-1.20-1.61-0.88-0.58-0.61-0.32-0.12-122132.46-0.09
FCF Conversion (FCF/Net Income)
0.38x0.36x1.19x0.77x0.69x0.43x0.25x-0.04x350563.18x0.69x
Interest Paid
000207.21K00000246.62K
Taxes Paid
0000000000

INUV Key Ratios

Inuvo, Inc. (INUV) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric201720182019202020212022202320242025TTM
Return on Equity (ROE)
-23.88%-46.9%-35.22%-36.76%-26.17%-48.05%-53.65%-37.84%-43.37%-17.37%
Return on Invested Capital (ROIC)
-27.62%-27.73%-35.14%-32.34%-27.97%-44.66%-47.55%-32.41%-43.22%-58.27%
Gross Margin
53.91%59.2%63.1%81.41%73.38%60%85.82%85.64%74.49%69.39%
Net Margin
-3.84%-8.03%-7.29%-16.36%-12.7%-17.34%-14.06%-6.88%-5.91%-2.88%
Debt / Equity
0.38x0.31x0.33x0.04x0.03x0.02x0.06x0.08x0.40x0.23x
Interest Coverage
-13.31x-13.01x-9.00x-27.81x-86.38x-619.84x-350.96x-20.57x-18.57x-15.51x
FCF Conversion
0.38x0.36x1.19x0.77x0.69x0.43x0.25x-0.04x350563.18x0.69x
Revenue Growth
11.22%-7.82%-16.1%-27.44%34.03%26.36%-2.24%13.37%2.88%-27.87%
Related:INUV Dividend History·INUV Revenue History·INUV Price History·INUV P/E History·INUV Financial Ratios·INUV Institutional Holders

INUV SEC Filings & Documents

Inuvo, Inc. (INUV) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

May 14, 2026·SEC

Material company update

Apr 3, 2026·SEC

Material company update

Mar 5, 2026·SEC

10-K Annual Reports

3
FY 2026

Mar 5, 2026·SEC

FY 2025

Feb 27, 2025·SEC

FY 2024

Feb 29, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

May 14, 2026·SEC

FY 2025

Nov 6, 2025·SEC

FY 2025

Aug 7, 2025·SEC

INUV Frequently Asked Questions

Inuvo, Inc. (INUV) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

Inuvo, Inc. (INUV) reported $67.4M in revenue for fiscal year 2025.

Inuvo, Inc. (INUV) grew revenue by 2.9% over the past year. Growth has been modest.

Inuvo, Inc. (INUV) reported a net loss of $1.9M for fiscal year 2025.

Dividend & Returns

Inuvo, Inc. (INUV) has a return on equity (ROE) of -43.4%. Negative ROE indicates the company is unprofitable.

Inuvo, Inc. (INUV) had negative free cash flow of $1.3M in fiscal year 2025, likely due to heavy capital investments.

What if you invested $1,000 in INUV back in 1996?

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