Inuvo, Inc. (INUV) 10-Year Financial Performance & Capital Metrics

INUV • • Industrial / General

Communication ServicesAdvertising & MarketingMarketing Technology & AnalyticsMarketing Analytics & Intelligence

AboutInuvo, Inc., a technology company, develops and sells information technology solutions in the United States. The company's platforms identify and message online audiences for various products or services across devices, formats, and channels, including video, mobile, connected TV, linear TV, display, social, search, and native. Its platforms optimizes the purchase and placement of advertising in real time. The company's products and services include ValidClick that provides marketing and advertising services, as well as collection of data, analytics, software, and publishing gets used to align merchant advertising messages with anonymous consumers across various websites online; and IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences. It also operates a collection of websites under the Bonfire Publishing brand, which creates content across a range of topics, including health, finance, travel, careers, auto, education, and lifestyle categories. The company's marketing channels consist of websites, social media, blogs, public relations, trade shows, and conferences. Inuvo, Inc. was incorporated in 1987 and is headquartered in Little Rock, Arkansas.Show more

Revenue $84M +13.4%
EBITDA -$3M +64.4%
Net Income -$6M +44.5%
EPS (Diluted) -0.41 +48.1%
Gross Margin 85.64% -0.2%
EBITDA Margin -3.24% +68.6%
Operating Margin -6.58% +53.2%
Net Margin -6.88% +51.1%
ROE -37.84% +29.5%
ROIC -32.41% +31.8%
Debt/Equity 0.08 +35.7%
Interest Coverage -20.67 +94.1%

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Company is almost debt free
✓Efficient asset utilization: 2.6x turnover

✗Weaknesses

✗Negative free cash flow
✗Trading more than 30% below 52-week high

Price & Volume

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Growth Metrics

Revenue CAGR

10Y5.38%

5Y6.37%

3Y11.88%

TTM25.1%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM47.49%

EPS CAGR

10Y-

5Y-

3Y-

TTM51.11%

ROCE

10Y Avg-30.19%

5Y Avg-39.42%

3Y Avg-44.09%

Latest-34.3%

Peer Comparison

Marketing Analytics & Intelligence

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
ZDZiff Davis, Inc.	1.5B	37.95	26.73	2.76%	7.62%	6.17%	18.92%	0.49
ACCSACCESS Newswire Inc.	37.8M	9.77	-3.46	-5.97%	-29.15%	-17.3%	6.73%	0.66
TSQTownsquare Media, Inc.	86.48M	5.71	-7.05	-0.72%	4.16%		36.2%
INUVInuvo, Inc.	44.11M	3.02	-7.37	13.37%	-4.44%	-41.85%		0.08
MCHXMarchex, Inc.	68.29M	1.74	-15.82	-3.58%	-10.38%	-15.11%		0.04

Profit & Loss

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	70.44M	71.53M	79.55M	73.33M	61.53M	44.64M	59.83M	75.6M	73.91M	83.79M
Revenue Growth %	0.42%	0.02%	0.11%	-0.08%	-0.16%	-0.27%	0.34%	0.26%	-0.02%	0.13%
Cost of Goods Sold+	23.72M	21.36M	36.67M	29.92M	22.7M	8.3M	15.93M	30.24M	10.48M	12.03M
COGS % of Revenue	0.34%	0.3%	0.46%	0.41%	0.37%	0.19%	0.27%	0.4%	0.14%	0.14%
Gross Profit+	46.72M	50.17M	42.88M	43.41M	38.82M	36.34M	43.9M	45.36M	63.43M	71.76M
Gross Margin %	0.66%	0.7%	0.54%	0.59%	0.63%	0.81%	0.73%	0.6%	0.86%	0.86%
Gross Profit Growth %	0.6%	0.07%	-0.15%	0.01%	-0.11%	-0.06%	0.21%	0.03%	0.4%	0.13%
Operating Expenses+	44.57M	51.02M	47.12M	48.88M	46.56M	44.39M	51.68M	58.01M	73.83M	77.27M
OpEx % of Revenue	0.63%	0.71%	0.59%	0.67%	0.76%	0.99%	0.86%	0.77%	1%	0.92%
Selling, General & Admin	44.57M	51.02M	47.12M	48.88M	46.56M	44.39M	40.29M	58.01M	73.83M	77.27M
SG&A % of Revenue	0.63%	0.71%	0.59%	0.67%	0.76%	0.99%	0.67%	0.77%	1%	0.92%
Research & Development	0	0	660K	720K	0	720K	0	0	0	0
R&D % of Revenue	-	-	0.01%	0.01%	-	0.02%	-	-	-	-
Other Operating Expenses	0	0	0	0	0	-720K	11.38M	0	0	0
Operating Income+	2.15M	-857.17K	-4.24M	-5.47M	-7.74M	-8.05M	-7.77M	-12.65M	-10.39M	-5.51M
Operating Margin %	0.03%	-0.01%	-0.05%	-0.07%	-0.13%	-0.18%	-0.13%	-0.17%	-0.14%	-0.07%
Operating Income Growth %	-0.14%	-1.4%	-3.94%	-0.29%	-0.41%	-0.04%	0.03%	-0.63%	0.18%	0.47%
EBITDA+	3.95M	1.35M	-1.21M	-2.29M	-4.32M	-4.44M	-4.3M	-9.95M	-7.64M	-2.72M
EBITDA Margin %	0.06%	0.02%	-0.02%	-0.03%	-0.07%	-0.1%	-0.07%	-0.13%	-0.1%	-0.03%
EBITDA Growth %	-0.07%	-0.66%	-1.89%	-0.9%	-0.89%	-0.03%	0.03%	-1.31%	0.23%	0.64%
D&A (Non-Cash Add-back)	1.81M	2.21M	3.03M	3.18M	3.42M	3.61M	3.47M	2.7M	2.75M	2.8M
EBIT	2.15M	-857.17K	-4.24M	-5.47M	-4.34M	-7.05M	-7.51M	-13.09M	-10.38M	-5.49M
Net Interest Income+	-141.31K	-99.97K	-318.19K	-420.45K	-482.21K	-253.5K	-86.98K	-21.11K	-29.57K	-266.77K
Interest Income	0	0	0	0	0	0	0	0	0	0
Interest Expense	141.31K	99.97K	318.19K	420.45K	482.21K	253.5K	86.98K	21.11K	29.57K	266.77K
Other Income/Expense	-141.31K	-99.97K	-318.19K	-420.45K	2.92M	744.01K	169.99K	-456.67K	-14.9K	-239.96K
Pretax Income+	2.01M	-957.13K	-4.55M	-5.89M	-4.82M	-7.3M	-7.6M	-13.11M	-10.41M	-5.75M
Pretax Margin %	0.03%	-0.01%	-0.06%	-0.08%	-0.08%	-0.16%	-0.13%	-0.17%	-0.14%	-0.07%
Income Tax+	-300.14K	-29.26K	-1.5M	0	-334.39K	0	0	0	-17.76K	8.03K
Effective Tax Rate %	1.17%	0.81%	0.67%	1%	0.93%	1%	1%	1%	1%	1%
Net Income+	2.34M	-772.58K	-3.06M	-5.89M	-4.49M	-7.3M	-7.6M	-13.11M	-10.39M	-5.76M
Net Margin %	0.03%	-0.01%	-0.04%	-0.08%	-0.07%	-0.16%	-0.13%	-0.17%	-0.14%	-0.07%
Net Income Growth %	0.11%	-1.33%	-2.96%	-0.93%	0.24%	-0.63%	-0.04%	-0.72%	0.21%	0.45%
Net Income (Continuing)	2.31M	-927.87K	-3.06M	-5.89M	-4.49M	-7.3M	-7.6M	-13.11M	-10.39M	-5.76M
Discontinued Operations	33.97K	155.29K	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0
EPS (Diluted)+	0.10	-0.03	-0.11	-0.19	-0.11	-0.94	-0.65	-1.09	-0.79	-0.41
EPS Growth %	0.11%	-1.31%	-2.51%	-0.73%	0.42%	-7.55%	0.31%	-0.68%	0.28%	0.48%
EPS (Basic)	0.10	-0.03	-0.11	-0.19	-0.11	-0.94	-0.65	-1.09	-0.79	-0.41
Diluted Shares Outstanding	2.45M	2.47M	2.82M	3.1M	4.05M	7.75M	11.76M	11.98M	13.11M	14M
Basic Shares Outstanding	2.42M	2.47M	2.78M	3.1M	4.05M	7.75M	11.76M	11.98M	13.11M	14M
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-	-

Balance Sheet

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	11.62M	11.83M	15.24M	7.21M	8.15M	14.53M	23.08M	16.38M	14.74M	15.64M
Cash & Short-Term Investments	4.26M	3.95M	4.08M	228.96K	372.99K	7.89M	12.4M	4.46M	4.44M	2.46M
Cash Only	4.26M	3.95M	4.08M	228.96K	372.99K	7.89M	10.48M	2.93M	4.44M	2.46M
Short-Term Investments	0	0	0	0	0	0	1.93M	1.53M	0	0
Accounts Receivable	7.02M	7.59M	10.76M	6.72M	7.53M	6.23M	9.27M	11.12M	9.23M	12.55M
Days Sales Outstanding	36.36	38.75	49.38	33.47	44.67	50.92	56.53	53.68	45.57	54.65
Inventory	0	0	0	0	0	0	0	0	0	0
Days Inventory Outstanding	-	-	-	-	-	-	-	-	-	-
Other Current Assets	0	0	0	0	0	0	0	798.98K	1.08M	639.8K
Total Non-Current Assets+	17.11M	15.74M	23M	21.45M	22.54M	20.65M	20.92M	19.18M	17.63M	16.55M
Property, Plant & Equipment	1.81M	1.62M	2.31M	2.12M	2.22M	2.19M	2.35M	2.15M	2.56M	2.72M
Fixed Asset Turnover	39.01x	44.28x	34.49x	34.53x	27.73x	20.39x	25.46x	35.20x	28.88x	30.76x
Goodwill	5.76M	5.76M	9.85M	9.85M	9.85M	9.85M	9.85M	9.85M	9.85M	9.85M
Intangible Assets	9.32M	8.34M	10.81M	9.44M	10.45M	8.59M	6.72M	5.65M	4.66M	3.89M
Long-Term Investments	0	0	0	0	0	0	859.51K	660.13K	0	0
Other Non-Current Assets	224.76K	15.19K	36.07K	35.17K	20.89K	20.89K	1.14M	866.92K	553.35K	78.34K
Total Assets+	28.73M	27.56M	38.25M	28.67M	30.69M	35.18M	44M	35.56M	32.37M	32.2M
Asset Turnover	2.45x	2.60x	2.08x	2.56x	2.00x	1.27x	1.36x	2.13x	2.28x	2.60x
Asset Growth %	0.12%	-0.04%	0.39%	-0.25%	0.07%	0.15%	0.25%	-0.19%	-0.09%	-0.01%
Total Current Liabilities+	13.25M	11.97M	21.4M	14.1M	15.68M	8.73M	10.66M	13.6M	14.53M	17.89M
Accounts Payable	10.08M	9.28M	13.61M	9.5M	7.52M	4.05M	4.84M	8.04M	6.43M	8.42M
Days Payables Outstanding	155.1	158.55	135.51	115.88	120.92	178.1	111.03	97.09	224.08	255.46
Short-Term Debt	0	0	4.9M	250K	3.92M	0	0	0	0	0
Deferred Revenue (Current)	1000K	1000K	25.91K	14.11K	0	0	0	0	0	0
Other Current Liabilities	2.48M	2.41M	1.81M	3.95M	267.25K	60K	131.53K	792.44K	1.58M	0
Current Ratio	0.88x	0.99x	0.71x	0.51x	0.52x	1.66x	2.16x	1.20x	1.01x	0.87x
Quick Ratio	0.88x	0.99x	0.71x	0.51x	0.52x	1.66x	2.16x	1.20x	1.01x	0.87x
Cash Conversion Cycle	-	-	-	-	-	-	-	-	-	-
Total Non-Current Liabilities+	4.52M	4.06M	2.76M	3.53M	559.05K	1.16M	526.54K	212.21K	859.48K	835.27K
Long-Term Debt	0	0	0	1M	0	149.9K	0	0	0	0
Capital Lease Obligations	31.21K	0	281.47K	80.97K	394.89K	482.33K	406.24K	94.47K	770.03K	738K
Deferred Tax Liabilities	3.8M	3.74M	2.33M	2.34M	107K	107K	107K	107K	89.24K	97.27K
Other Non-Current Liabilities	691.51K	326.43K	145.25K	112.04K	57.16K	4.06K	13.3K	10.73K	216	0
Total Liabilities	17.77M	16.04M	24.16M	17.63M	16.24M	9.89M	11.19M	13.81M	15.39M	18.72M
Total Debt+	77.52K	31.21K	5.39M	3.39M	4.76M	1.1M	849.67K	483K	943.9K	1.02M
Net Debt	-4.18M	-3.92M	1.31M	3.16M	4.38M	-6.79M	-9.63M	-2.45M	-3.5M	-1.44M
Debt / Equity	0.01x	0.00x	0.38x	0.31x	0.33x	0.04x	0.03x	0.02x	0.06x	0.08x
Debt / EBITDA	0.02x	0.02x	-	-	-	-	-	-	-	-
Net Debt / EBITDA	-1.06x	-2.89x	-	-	-	-	-	-	-	-
Interest Coverage	15.19x	-8.57x	-13.31x	-13.01x	-16.05x	-31.75x	-89.34x	-599.21x	-351.45x	-20.67x
Total Equity+	10.96M	11.53M	14.09M	11.03M	14.45M	25.29M	32.81M	21.75M	16.98M	13.47M
Equity Growth %	0.32%	0.05%	0.22%	-0.22%	0.31%	0.75%	0.3%	-0.34%	-0.22%	-0.21%
Book Value per Share	4.47	4.67	5.00	3.56	3.57	3.26	2.79	1.82	1.30	0.96
Total Shareholders' Equity	10.96M	11.53M	14.09M	11.03M	14.45M	25.29M	32.81M	21.75M	16.98M	13.47M
Common Stock	24.75K	25.3K	29K	32.76K	52.22K	98.04K	118.75K	120.14K	137.98K	140.5K
Retained Earnings	-116.75M	-117.52M	-120.58M	-126.47M	-129.05M	-136.35M	-143.95M	-157.06M	-167.45M	-173.21M
Treasury Stock	-1.4M	-1.4M	-1.4M	-1.4M	-1.4M	0	0	0	0	0
Accumulated OCI	-11.53M	-6.01M	-7.53M	-9.26M	0	0	53.74K	-84.87K	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0

Cash Flow

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	6.11M	1.05M	-1.15M	-2.1M	-5.34M	-5.6M	-5.28M	-5.57M	-2.55M	229.55K
Operating CF Margin %	0.09%	0.01%	-0.01%	-0.03%	-0.09%	-0.13%	-0.09%	-0.07%	-0.03%	0%
Operating CF Growth %	0.55%	-0.83%	-2.09%	-0.83%	-1.54%	-0.05%	0.06%	-0.06%	0.54%	1.09%
Net Income	2.34M	-772.58K	-3.06M	-5.89M	-4.49M	-7.3M	-7.6M	-13.11M	-10.39M	-5.76M
Depreciation & Amortization	1.81M	2.21M	3.03M	3.18M	3.42M	3.61M	3.47M	2.7M	2.66M	2.8M
Stock-Based Compensation	707.54K	1.26M	1.28M	915.47K	789.91K	858.68K	2.18M	2.35M	1.98M	1.5M
Deferred Taxes	-172.97K	-61.1K	-1.41M	7.93K	-334.39K	0	274.25K	0	-17.76K	8.03K
Other Non-Cash Items	-45.98K	-145.59K	402.63K	20.32K	-3.14M	-2.1M	-517.5K	1.73M	876.4K	-657.53K
Working Capital Changes	1.47M	-1.44M	-1.4M	-334.67K	-1.58M	-656.53K	-3.08M	753.11K	2.34M	2.34M
Change in Receivables	-2M	-583.08K	-1.22M	4.06M	-973.52K	1.17M	-3.05M	-3.12M	1.11M	-1.88M
Change in Inventory	555.58K	-201.22K	5.54M	6.61M	973.52K	0	271.71K	0	0	0
Change in Payables	4.55M	-622.55K	437.24K	-4.11M	-1.98M	-2.27M	796.46K	3.2M	-1.61M	1.99M
Cash from Investing+	-1.53M	-1.12M	-1.32M	-1.63M	-1.19M	-1.19M	-4.6M	-1.67M	606.19K	-1.86M
Capital Expenditures	-1.53M	-1.12M	-1.56M	-1.63M	-1.19M	-1.19M	-1.6M	-1.69M	-1.68M	-1.86M
CapEx % of Revenue	0.02%	0.02%	0.02%	0.02%	0.02%	0.03%	0.03%	0.02%	0.02%	0.02%
Acquisitions	-	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	0	0	0	0	0	0	-3M	-1.69T	0	0
Cash from Financing+	-4.04M	-247.05K	2.61M	-120.64K	6.68M	14.3M	12.46M	-304.43K	3.46M	-353.39K
Debt Issued (Net)	-	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-	-
Dividends Paid	0	0	0	0	0	0	0	0	0	0
Share Repurchases	-	-	-	-	-	-	-	-	-	-
Other Financing	-335.01K	25.6K	-71.78K	-119.41K	1.58M	425.45K	-270.48K	0	-105.74K	0
Net Change in Cash	-	-	-	-	-	-	-	-	-	-
Free Cash Flow+	4.58M	-63.35K	-2.71M	-3.74M	-6.53M	-6.78M	-6.87M	-7.26M	-4.24M	-1.63M
FCF Margin %	0.07%	-0%	-0.03%	-0.05%	-0.11%	-0.15%	-0.11%	-0.1%	-0.06%	-0.02%
FCF Growth %	0.48%	-1.01%	-41.73%	-0.38%	-0.75%	-0.04%	-0.01%	-0.06%	0.42%	0.62%
FCF per Share	1.87	-0.03	-0.96	-1.20	-1.61	-0.88	-0.58	-0.61	-0.32	-0.12
FCF Conversion (FCF/Net Income)	2.61x	-1.36x	0.38x	0.36x	1.19x	0.77x	0.69x	0.43x	0.25x	-0.04x
Interest Paid	122.14K	72.75K	0	0	0	207.21K	0	0	0	0
Taxes Paid	280.45K	26K	0	0	0	0	0	0	0	0

Key Ratios

Metric	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	24.33%	-6.87%	-23.88%	-46.9%	-35.22%	-36.76%	-26.17%	-48.05%	-53.65%	-37.84%
Return on Invested Capital (ROIC)	21.45%	-8.93%	-27.62%	-27.73%	-35.14%	-32.34%	-27.97%	-44.66%	-47.55%	-32.41%
Gross Margin	66.32%	70.13%	53.91%	59.2%	63.1%	81.41%	73.38%	60%	85.82%	85.64%
Net Margin	3.32%	-1.08%	-3.84%	-8.03%	-7.29%	-16.36%	-12.7%	-17.34%	-14.06%	-6.88%
Debt / Equity	0.01x	0.00x	0.38x	0.31x	0.33x	0.04x	0.03x	0.02x	0.06x	0.08x
Interest Coverage	15.19x	-8.57x	-13.31x	-13.01x	-16.05x	-31.75x	-89.34x	-599.21x	-351.45x	-20.67x
FCF Conversion	2.61x	-1.36x	0.38x	0.36x	1.19x	0.77x	0.69x	0.43x	0.25x	-0.04x
Revenue Growth	42.01%	1.55%	11.22%	-7.82%	-16.1%	-27.44%	34.03%	26.36%	-2.24%	13.37%

Revenue by Segment

	2012	2013	2014	2015	2016	2018	2019
Mobile	-	-	-	-	-	50.79M	37.12M
Mobile Growth	-	-	-	-	-	-	-26.91%
Desktop	-	-	-	-	-	21.4M	23.39M
Desktop Growth	-	-	-	-	-	-	9.31%
Other Revenue	-	-	-	-	-	1.15M	1.02M
Other Revenue Growth	-	-	-	-	-	-	-11.50%
Software Search	24.47M	19.13M	23.91M	40.14M	45.52M	-	-
Software Search Growth	-	-21.82%	25.00%	67.86%	13.40%	-	-
Publisher Network	28.89M	35.86M	25.69M	30.3M	26.01M	-	-
Publisher Network Growth	-	24.11%	-28.37%	17.96%	-14.15%	-	-
Total Net Revenue	53.36M	-	-	-	-	-	-
Total Net Revenue Growth	-	-	-	-	-	-	-

Frequently Asked Questions

Growth & Financials

Inuvo, Inc. (INUV) reported $98.1M in revenue for fiscal year 2024. This represents a 174% increase from $35.8M in 2011.

Inuvo, Inc. (INUV) grew revenue by 13.4% over the past year. This is steady growth.

Inuvo, Inc. (INUV) reported a net loss of $4.4M for fiscal year 2024.

Dividend & Returns

Inuvo, Inc. (INUV) has a return on equity (ROE) of -37.8%. Negative ROE indicates the company is unprofitable.

Inuvo, Inc. (INUV) had negative free cash flow of $3.2M in fiscal year 2024, likely due to heavy capital investments.

US Stock Screener

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Inuvo, Inc. (INUV) 10-Year Financial Performance & Capital Metrics

INUV • • Industrial / General

Communication ServicesAdvertising & MarketingMarketing Technology & AnalyticsMarketing Analytics & Intelligence

Revenue $84M +13.4%
EBITDA -$3M +64.4%
Net Income -$6M +44.5%
EPS (Diluted) -0.41 +48.1%
Gross Margin 85.64% -0.2%
EBITDA Margin -3.24% +68.6%
Operating Margin -6.58% +53.2%
Net Margin -6.88% +51.1%
ROE -37.84% +29.5%
ROIC -32.41% +31.8%
Debt/Equity 0.08 +35.7%
Interest Coverage -20.67 +94.1%

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Company is almost debt free
✓Efficient asset utilization: 2.6x turnover

✗Weaknesses

✗Negative free cash flow
✗Trading more than 30% below 52-week high

Price & Volume

Loading chart...

Growth Metrics

Revenue CAGR

10Y5.38%

5Y6.37%

3Y11.88%

TTM25.1%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM47.49%

EPS CAGR

10Y-

5Y-

3Y-

TTM51.11%

ROCE

10Y Avg-30.19%

5Y Avg-39.42%

3Y Avg-44.09%

Latest-34.3%

Peer Comparison

Marketing Analytics & Intelligence

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
ZDZiff Davis, Inc.	1.5B	37.95	26.73	2.76%	7.62%	6.17%	18.92%	0.49
ACCSACCESS Newswire Inc.	37.8M	9.77	-3.46	-5.97%	-29.15%	-17.3%	6.73%	0.66
TSQTownsquare Media, Inc.	86.48M	5.71	-7.05	-0.72%	4.16%		36.2%
INUVInuvo, Inc.	44.11M	3.02	-7.37	13.37%	-4.44%	-41.85%		0.08
MCHXMarchex, Inc.	68.29M	1.74	-15.82	-3.58%	-10.38%	-15.11%		0.04

Profit & Loss

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	70.44M	71.53M	79.55M	73.33M	61.53M	44.64M	59.83M	75.6M	73.91M	83.79M
Revenue Growth %	0.42%	0.02%	0.11%	-0.08%	-0.16%	-0.27%	0.34%	0.26%	-0.02%	0.13%
Cost of Goods Sold+	23.72M	21.36M	36.67M	29.92M	22.7M	8.3M	15.93M	30.24M	10.48M	12.03M
COGS % of Revenue	0.34%	0.3%	0.46%	0.41%	0.37%	0.19%	0.27%	0.4%	0.14%	0.14%
Gross Profit+	46.72M	50.17M	42.88M	43.41M	38.82M	36.34M	43.9M	45.36M	63.43M	71.76M
Gross Margin %	0.66%	0.7%	0.54%	0.59%	0.63%	0.81%	0.73%	0.6%	0.86%	0.86%
Gross Profit Growth %	0.6%	0.07%	-0.15%	0.01%	-0.11%	-0.06%	0.21%	0.03%	0.4%	0.13%
Operating Expenses+	44.57M	51.02M	47.12M	48.88M	46.56M	44.39M	51.68M	58.01M	73.83M	77.27M
OpEx % of Revenue	0.63%	0.71%	0.59%	0.67%	0.76%	0.99%	0.86%	0.77%	1%	0.92%
Selling, General & Admin	44.57M	51.02M	47.12M	48.88M	46.56M	44.39M	40.29M	58.01M	73.83M	77.27M
SG&A % of Revenue	0.63%	0.71%	0.59%	0.67%	0.76%	0.99%	0.67%	0.77%	1%	0.92%
Research & Development	0	0	660K	720K	0	720K	0	0	0	0
R&D % of Revenue	-	-	0.01%	0.01%	-	0.02%	-	-	-	-
Other Operating Expenses	0	0	0	0	0	-720K	11.38M	0	0	0
Operating Income+	2.15M	-857.17K	-4.24M	-5.47M	-7.74M	-8.05M	-7.77M	-12.65M	-10.39M	-5.51M
Operating Margin %	0.03%	-0.01%	-0.05%	-0.07%	-0.13%	-0.18%	-0.13%	-0.17%	-0.14%	-0.07%
Operating Income Growth %	-0.14%	-1.4%	-3.94%	-0.29%	-0.41%	-0.04%	0.03%	-0.63%	0.18%	0.47%
EBITDA+	3.95M	1.35M	-1.21M	-2.29M	-4.32M	-4.44M	-4.3M	-9.95M	-7.64M	-2.72M
EBITDA Margin %	0.06%	0.02%	-0.02%	-0.03%	-0.07%	-0.1%	-0.07%	-0.13%	-0.1%	-0.03%
EBITDA Growth %	-0.07%	-0.66%	-1.89%	-0.9%	-0.89%	-0.03%	0.03%	-1.31%	0.23%	0.64%
D&A (Non-Cash Add-back)	1.81M	2.21M	3.03M	3.18M	3.42M	3.61M	3.47M	2.7M	2.75M	2.8M
EBIT	2.15M	-857.17K	-4.24M	-5.47M	-4.34M	-7.05M	-7.51M	-13.09M	-10.38M	-5.49M
Net Interest Income+	-141.31K	-99.97K	-318.19K	-420.45K	-482.21K	-253.5K	-86.98K	-21.11K	-29.57K	-266.77K
Interest Income	0	0	0	0	0	0	0	0	0	0
Interest Expense	141.31K	99.97K	318.19K	420.45K	482.21K	253.5K	86.98K	21.11K	29.57K	266.77K
Other Income/Expense	-141.31K	-99.97K	-318.19K	-420.45K	2.92M	744.01K	169.99K	-456.67K	-14.9K	-239.96K
Pretax Income+	2.01M	-957.13K	-4.55M	-5.89M	-4.82M	-7.3M	-7.6M	-13.11M	-10.41M	-5.75M
Pretax Margin %	0.03%	-0.01%	-0.06%	-0.08%	-0.08%	-0.16%	-0.13%	-0.17%	-0.14%	-0.07%
Income Tax+	-300.14K	-29.26K	-1.5M	0	-334.39K	0	0	0	-17.76K	8.03K
Effective Tax Rate %	1.17%	0.81%	0.67%	1%	0.93%	1%	1%	1%	1%	1%
Net Income+	2.34M	-772.58K	-3.06M	-5.89M	-4.49M	-7.3M	-7.6M	-13.11M	-10.39M	-5.76M
Net Margin %	0.03%	-0.01%	-0.04%	-0.08%	-0.07%	-0.16%	-0.13%	-0.17%	-0.14%	-0.07%
Net Income Growth %	0.11%	-1.33%	-2.96%	-0.93%	0.24%	-0.63%	-0.04%	-0.72%	0.21%	0.45%
Net Income (Continuing)	2.31M	-927.87K	-3.06M	-5.89M	-4.49M	-7.3M	-7.6M	-13.11M	-10.39M	-5.76M
Discontinued Operations	33.97K	155.29K	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0
EPS (Diluted)+	0.10	-0.03	-0.11	-0.19	-0.11	-0.94	-0.65	-1.09	-0.79	-0.41
EPS Growth %	0.11%	-1.31%	-2.51%	-0.73%	0.42%	-7.55%	0.31%	-0.68%	0.28%	0.48%
EPS (Basic)	0.10	-0.03	-0.11	-0.19	-0.11	-0.94	-0.65	-1.09	-0.79	-0.41
Diluted Shares Outstanding	2.45M	2.47M	2.82M	3.1M	4.05M	7.75M	11.76M	11.98M	13.11M	14M
Basic Shares Outstanding	2.42M	2.47M	2.78M	3.1M	4.05M	7.75M	11.76M	11.98M	13.11M	14M
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-	-

Balance Sheet

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	11.62M	11.83M	15.24M	7.21M	8.15M	14.53M	23.08M	16.38M	14.74M	15.64M
Cash & Short-Term Investments	4.26M	3.95M	4.08M	228.96K	372.99K	7.89M	12.4M	4.46M	4.44M	2.46M
Cash Only	4.26M	3.95M	4.08M	228.96K	372.99K	7.89M	10.48M	2.93M	4.44M	2.46M
Short-Term Investments	0	0	0	0	0	0	1.93M	1.53M	0	0
Accounts Receivable	7.02M	7.59M	10.76M	6.72M	7.53M	6.23M	9.27M	11.12M	9.23M	12.55M
Days Sales Outstanding	36.36	38.75	49.38	33.47	44.67	50.92	56.53	53.68	45.57	54.65
Inventory	0	0	0	0	0	0	0	0	0	0
Days Inventory Outstanding	-	-	-	-	-	-	-	-	-	-
Other Current Assets	0	0	0	0	0	0	0	798.98K	1.08M	639.8K
Total Non-Current Assets+	17.11M	15.74M	23M	21.45M	22.54M	20.65M	20.92M	19.18M	17.63M	16.55M
Property, Plant & Equipment	1.81M	1.62M	2.31M	2.12M	2.22M	2.19M	2.35M	2.15M	2.56M	2.72M
Fixed Asset Turnover	39.01x	44.28x	34.49x	34.53x	27.73x	20.39x	25.46x	35.20x	28.88x	30.76x
Goodwill	5.76M	5.76M	9.85M	9.85M	9.85M	9.85M	9.85M	9.85M	9.85M	9.85M
Intangible Assets	9.32M	8.34M	10.81M	9.44M	10.45M	8.59M	6.72M	5.65M	4.66M	3.89M
Long-Term Investments	0	0	0	0	0	0	859.51K	660.13K	0	0
Other Non-Current Assets	224.76K	15.19K	36.07K	35.17K	20.89K	20.89K	1.14M	866.92K	553.35K	78.34K
Total Assets+	28.73M	27.56M	38.25M	28.67M	30.69M	35.18M	44M	35.56M	32.37M	32.2M
Asset Turnover	2.45x	2.60x	2.08x	2.56x	2.00x	1.27x	1.36x	2.13x	2.28x	2.60x
Asset Growth %	0.12%	-0.04%	0.39%	-0.25%	0.07%	0.15%	0.25%	-0.19%	-0.09%	-0.01%
Total Current Liabilities+	13.25M	11.97M	21.4M	14.1M	15.68M	8.73M	10.66M	13.6M	14.53M	17.89M
Accounts Payable	10.08M	9.28M	13.61M	9.5M	7.52M	4.05M	4.84M	8.04M	6.43M	8.42M
Days Payables Outstanding	155.1	158.55	135.51	115.88	120.92	178.1	111.03	97.09	224.08	255.46
Short-Term Debt	0	0	4.9M	250K	3.92M	0	0	0	0	0
Deferred Revenue (Current)	1000K	1000K	25.91K	14.11K	0	0	0	0	0	0
Other Current Liabilities	2.48M	2.41M	1.81M	3.95M	267.25K	60K	131.53K	792.44K	1.58M	0
Current Ratio	0.88x	0.99x	0.71x	0.51x	0.52x	1.66x	2.16x	1.20x	1.01x	0.87x
Quick Ratio	0.88x	0.99x	0.71x	0.51x	0.52x	1.66x	2.16x	1.20x	1.01x	0.87x
Cash Conversion Cycle	-	-	-	-	-	-	-	-	-	-
Total Non-Current Liabilities+	4.52M	4.06M	2.76M	3.53M	559.05K	1.16M	526.54K	212.21K	859.48K	835.27K
Long-Term Debt	0	0	0	1M	0	149.9K	0	0	0	0
Capital Lease Obligations	31.21K	0	281.47K	80.97K	394.89K	482.33K	406.24K	94.47K	770.03K	738K
Deferred Tax Liabilities	3.8M	3.74M	2.33M	2.34M	107K	107K	107K	107K	89.24K	97.27K
Other Non-Current Liabilities	691.51K	326.43K	145.25K	112.04K	57.16K	4.06K	13.3K	10.73K	216	0
Total Liabilities	17.77M	16.04M	24.16M	17.63M	16.24M	9.89M	11.19M	13.81M	15.39M	18.72M
Total Debt+	77.52K	31.21K	5.39M	3.39M	4.76M	1.1M	849.67K	483K	943.9K	1.02M
Net Debt	-4.18M	-3.92M	1.31M	3.16M	4.38M	-6.79M	-9.63M	-2.45M	-3.5M	-1.44M
Debt / Equity	0.01x	0.00x	0.38x	0.31x	0.33x	0.04x	0.03x	0.02x	0.06x	0.08x
Debt / EBITDA	0.02x	0.02x	-	-	-	-	-	-	-	-
Net Debt / EBITDA	-1.06x	-2.89x	-	-	-	-	-	-	-	-
Interest Coverage	15.19x	-8.57x	-13.31x	-13.01x	-16.05x	-31.75x	-89.34x	-599.21x	-351.45x	-20.67x
Total Equity+	10.96M	11.53M	14.09M	11.03M	14.45M	25.29M	32.81M	21.75M	16.98M	13.47M
Equity Growth %	0.32%	0.05%	0.22%	-0.22%	0.31%	0.75%	0.3%	-0.34%	-0.22%	-0.21%
Book Value per Share	4.47	4.67	5.00	3.56	3.57	3.26	2.79	1.82	1.30	0.96
Total Shareholders' Equity	10.96M	11.53M	14.09M	11.03M	14.45M	25.29M	32.81M	21.75M	16.98M	13.47M
Common Stock	24.75K	25.3K	29K	32.76K	52.22K	98.04K	118.75K	120.14K	137.98K	140.5K
Retained Earnings	-116.75M	-117.52M	-120.58M	-126.47M	-129.05M	-136.35M	-143.95M	-157.06M	-167.45M	-173.21M
Treasury Stock	-1.4M	-1.4M	-1.4M	-1.4M	-1.4M	0	0	0	0	0
Accumulated OCI	-11.53M	-6.01M	-7.53M	-9.26M	0	0	53.74K	-84.87K	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0

Cash Flow

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	6.11M	1.05M	-1.15M	-2.1M	-5.34M	-5.6M	-5.28M	-5.57M	-2.55M	229.55K
Operating CF Margin %	0.09%	0.01%	-0.01%	-0.03%	-0.09%	-0.13%	-0.09%	-0.07%	-0.03%	0%
Operating CF Growth %	0.55%	-0.83%	-2.09%	-0.83%	-1.54%	-0.05%	0.06%	-0.06%	0.54%	1.09%
Net Income	2.34M	-772.58K	-3.06M	-5.89M	-4.49M	-7.3M	-7.6M	-13.11M	-10.39M	-5.76M
Depreciation & Amortization	1.81M	2.21M	3.03M	3.18M	3.42M	3.61M	3.47M	2.7M	2.66M	2.8M
Stock-Based Compensation	707.54K	1.26M	1.28M	915.47K	789.91K	858.68K	2.18M	2.35M	1.98M	1.5M
Deferred Taxes	-172.97K	-61.1K	-1.41M	7.93K	-334.39K	0	274.25K	0	-17.76K	8.03K
Other Non-Cash Items	-45.98K	-145.59K	402.63K	20.32K	-3.14M	-2.1M	-517.5K	1.73M	876.4K	-657.53K
Working Capital Changes	1.47M	-1.44M	-1.4M	-334.67K	-1.58M	-656.53K	-3.08M	753.11K	2.34M	2.34M
Change in Receivables	-2M	-583.08K	-1.22M	4.06M	-973.52K	1.17M	-3.05M	-3.12M	1.11M	-1.88M
Change in Inventory	555.58K	-201.22K	5.54M	6.61M	973.52K	0	271.71K	0	0	0
Change in Payables	4.55M	-622.55K	437.24K	-4.11M	-1.98M	-2.27M	796.46K	3.2M	-1.61M	1.99M
Cash from Investing+	-1.53M	-1.12M	-1.32M	-1.63M	-1.19M	-1.19M	-4.6M	-1.67M	606.19K	-1.86M
Capital Expenditures	-1.53M	-1.12M	-1.56M	-1.63M	-1.19M	-1.19M	-1.6M	-1.69M	-1.68M	-1.86M
CapEx % of Revenue	0.02%	0.02%	0.02%	0.02%	0.02%	0.03%	0.03%	0.02%	0.02%	0.02%
Acquisitions	-	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	0	0	0	0	0	0	-3M	-1.69T	0	0
Cash from Financing+	-4.04M	-247.05K	2.61M	-120.64K	6.68M	14.3M	12.46M	-304.43K	3.46M	-353.39K
Debt Issued (Net)	-	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-	-
Dividends Paid	0	0	0	0	0	0	0	0	0	0
Share Repurchases	-	-	-	-	-	-	-	-	-	-
Other Financing	-335.01K	25.6K	-71.78K	-119.41K	1.58M	425.45K	-270.48K	0	-105.74K	0
Net Change in Cash	-	-	-	-	-	-	-	-	-	-
Free Cash Flow+	4.58M	-63.35K	-2.71M	-3.74M	-6.53M	-6.78M	-6.87M	-7.26M	-4.24M	-1.63M
FCF Margin %	0.07%	-0%	-0.03%	-0.05%	-0.11%	-0.15%	-0.11%	-0.1%	-0.06%	-0.02%
FCF Growth %	0.48%	-1.01%	-41.73%	-0.38%	-0.75%	-0.04%	-0.01%	-0.06%	0.42%	0.62%
FCF per Share	1.87	-0.03	-0.96	-1.20	-1.61	-0.88	-0.58	-0.61	-0.32	-0.12
FCF Conversion (FCF/Net Income)	2.61x	-1.36x	0.38x	0.36x	1.19x	0.77x	0.69x	0.43x	0.25x	-0.04x
Interest Paid	122.14K	72.75K	0	0	0	207.21K	0	0	0	0
Taxes Paid	280.45K	26K	0	0	0	0	0	0	0	0

Key Ratios

Metric	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	24.33%	-6.87%	-23.88%	-46.9%	-35.22%	-36.76%	-26.17%	-48.05%	-53.65%	-37.84%
Return on Invested Capital (ROIC)	21.45%	-8.93%	-27.62%	-27.73%	-35.14%	-32.34%	-27.97%	-44.66%	-47.55%	-32.41%
Gross Margin	66.32%	70.13%	53.91%	59.2%	63.1%	81.41%	73.38%	60%	85.82%	85.64%
Net Margin	3.32%	-1.08%	-3.84%	-8.03%	-7.29%	-16.36%	-12.7%	-17.34%	-14.06%	-6.88%
Debt / Equity	0.01x	0.00x	0.38x	0.31x	0.33x	0.04x	0.03x	0.02x	0.06x	0.08x
Interest Coverage	15.19x	-8.57x	-13.31x	-13.01x	-16.05x	-31.75x	-89.34x	-599.21x	-351.45x	-20.67x
FCF Conversion	2.61x	-1.36x	0.38x	0.36x	1.19x	0.77x	0.69x	0.43x	0.25x	-0.04x
Revenue Growth	42.01%	1.55%	11.22%	-7.82%	-16.1%	-27.44%	34.03%	26.36%	-2.24%	13.37%

Revenue by Segment

	2012	2013	2014	2015	2016	2018	2019
Mobile	-	-	-	-	-	50.79M	37.12M
Mobile Growth	-	-	-	-	-	-	-26.91%
Desktop	-	-	-	-	-	21.4M	23.39M
Desktop Growth	-	-	-	-	-	-	9.31%
Other Revenue	-	-	-	-	-	1.15M	1.02M
Other Revenue Growth	-	-	-	-	-	-	-11.50%
Software Search	24.47M	19.13M	23.91M	40.14M	45.52M	-	-
Software Search Growth	-	-21.82%	25.00%	67.86%	13.40%	-	-
Publisher Network	28.89M	35.86M	25.69M	30.3M	26.01M	-	-
Publisher Network Growth	-	24.11%	-28.37%	17.96%	-14.15%	-	-
Total Net Revenue	53.36M	-	-	-	-	-	-
Total Net Revenue Growth	-	-	-	-	-	-	-

Frequently Asked Questions

Growth & Financials

Inuvo, Inc. (INUV) reported $98.1M in revenue for fiscal year 2024. This represents a 174% increase from $35.8M in 2011.

Inuvo, Inc. (INUV) grew revenue by 13.4% over the past year. This is steady growth.

Inuvo, Inc. (INUV) reported a net loss of $4.4M for fiscal year 2024.

Dividend & Returns

Inuvo, Inc. (INUV) has a return on equity (ROE) of -37.8%. Negative ROE indicates the company is unprofitable.

Inuvo, Inc. (INUV) had negative free cash flow of $3.2M in fiscal year 2024, likely due to heavy capital investments.