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MOGU Inc. (MOGU) 10-Year Financial Performance & Capital Metrics

MOGU • • Industrial / General
Consumer CyclicalSpecialty RetailSpecialty Apparel & AccessoriesFashion E-commerce Brands
AboutMOGU Inc., through its subsidiaries, operates an online fashion and lifestyle platform in the People's Republic of China. The company offers fashion apparel and other lifestyle products, including beauty products and accessories provided by third party merchants, as well as personal care, beauty makeup, food, medical beauty, healthcare, and grocery products; and household supplies. It also provides online marketing, commission, financing, technology, and other services to merchants and users; and technology services to brand owners. The company offers its products through mobile applications, including flagship Mogujie app and mini programs on Weixin; and websites comprising Mogu.com, Mogujie.com, and Meilishuo.com. The company was formerly known as Meili Inc. and changed its name to MOGU Inc. in November 2018. MOGU Inc. was incorporated in 2011 and is headquartered in Hangzhou, the People's Republic of China.Show more
  • Revenue $141M -11.9%
  • EBITDA -$88M -34.6%
  • Net Income -$63M -5.5%
  • EPS (Diluted) -7.17 -4.8%
  • Gross Margin 39.98% -7.3%
  • EBITDA Margin -62.05% -52.9%
  • Operating Margin -71.61% -45.0%
  • Net Margin -44.29% -19.8%
  • ROE -10.87% -18.4%
  • ROIC -21.24% +6.4%
  • Debt/Equity 0.00 -58.2%
  • Interest Coverage -101140.00 -24299.7%
Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

  • ✓Company is almost debt free
  • ✓Trading at only 0.0x book value

✗Weaknesses

  • ✗Weak Piotroski F-Score: 1/9
  • ✗Negative free cash flow
  • ✗Weak momentum: RS Rating 20 (bottom 20%)
  • ✗Sales declining 29.9% over 5 years
  • ✗Trading more than 30% below 52-week high
  • ✗Low asset turnover indicates capital-intensive operations

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

Price & Volume

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Growth Metrics

Revenue CAGR

10Y-
5Y-29.92%
3Y-25.2%
TTM-11.92%

Profit (Net Income) CAGR

10Y-
5Y-
3Y-
TTM-5.52%

EPS CAGR

10Y-
5Y-
3Y-
TTM-3.78%

ROCE

10Y Avg-20.45%
5Y Avg-27.38%
3Y Avg-18.15%
Latest-17.53%

Peer Comparison

Fashion E-commerce Brands
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Sector-Specific
NameMarket CapCurrent PriceP/E RatioRevenue Growth 1YNet MarginROEFCF YieldDebt/Equity
LELands' End, Inc.485.15M15.8879.40-7.44%0.46%2.66%3.17%1.10
RVLVRevolve Group, Inc.1.25B30.9344.835.73%4.64%11.32%1.68%0.09
MOGUMOGU Inc.14.68M2.05-0.29-11.92%-44.29%-11.65%0.00
AKAa.k.a. Brands Holding Corp.126.73M11.80-4.805.21%-4.42%-23.88%1.56

Profit & Loss

Mar 2017Mar 2018Mar 2019Mar 2020Mar 2021Mar 2022Mar 2023Mar 2024Mar 2025
Sales/Revenue+1.11B973.21M1.07B835.31M482.39M337.47M232.08M160.34M141.23M
Revenue Growth %--0.12%0.1%-0.22%-0.42%-0.3%-0.31%-0.31%-0.12%
Cost of Goods Sold+377.76M317.73M313.79M293.76M183.11M159.6M113.88M91.19M84.76M
COGS % of Revenue0.34%0.33%0.29%0.35%0.38%0.47%0.49%0.57%0.6%
Gross Profit+732.11M655.48M760.49M541.56M299.28M177.87M118.19M69.15M56.47M
Gross Margin %0.66%0.67%0.71%0.65%0.62%0.53%0.51%0.43%0.4%
Gross Profit Growth %--0.1%0.16%-0.29%-0.45%-0.41%-0.34%-0.41%-0.18%
Operating Expenses+1.68B1.52B1.33B1.23B728.2M848.89M305.64M148.32M157.61M
OpEx % of Revenue1.51%1.56%1.24%1.48%1.51%2.52%1.32%0.93%1.12%
Selling, General & Admin816.15M848.03M912.11M741.34M332.81M227.59M131.15M122.54M114.63M
SG&A % of Revenue0.74%0.87%0.85%0.89%0.69%0.67%0.57%0.76%0.81%
Research & Development418.5M289.27M236.45M171.14M103.47M82.64M37.07M26.72M29.97M
R&D % of Revenue0.38%0.3%0.22%0.2%0.21%0.24%0.16%0.17%0.21%
Other Operating Expenses440.83M385.44M186.88M319.82M291.92M538.66M137.42M-938K13.02M
Operating Income+-1.07B-847.42M-574.18M757.96M-428.92M-670.48M-187.45M-79.17M-101.14M
Operating Margin %-0.97%-0.87%-0.53%0.91%-0.89%-1.99%-0.81%-0.49%-0.72%
Operating Income Growth %-0.21%0.32%2.32%-1.57%-0.56%0.72%0.58%-0.28%
EBITDA+-534.89M-401.02M-379.31M1.1B-77.8M-336.93M-113.53M-65.09M-87.64M
EBITDA Margin %-0.48%-0.41%-0.35%1.31%-0.16%-1%-0.49%-0.41%-0.62%
EBITDA Growth %-0.25%0.05%3.89%-1.07%-3.33%0.66%0.43%-0.35%
D&A (Non-Cash Add-back)536.45M446.4M194.87M338.47M351.13M333.55M73.91M14.08M13.5M
EBIT-935.47M-867.27M-569.51M-688.57M-435.97M-656.35M-188.67M-65.5M-57.19M
Net Interest Income+24.51M33.46M33.7M29.31M19.6M13.9M16.79M12.53M5.9M
Interest Income24.51M33.46M33.7M29.31M19.6M13.9M16.79M12.72M5.91M
Interest Expense0000000191K1K
Other Income/Expense24.51M200.7M64.94M-37.24M106.13M13.6M-941K10.6M41.41M
Pretax Income+-1.05B-641.74M-509.24M-2.11B-322.79M-656.89M-188.39M-68.58M-59.73M
Pretax Margin %-0.94%-0.66%-0.47%-2.53%-0.67%-1.95%-0.81%-0.43%-0.42%
Income Tax+-107.69M-88.67M-17.22M-590K5.18M-14.51M-1.98M-1.62M839K
Effective Tax Rate %0.9%0.87%0.95%1.05%1.02%0.97%0.94%0.86%1.05%
Net Income+-939.14M-558.17M-486.27M-2.22B-328.01M-639.8M-177.98M-59.28M-62.56M
Net Margin %-0.85%-0.57%-0.45%-2.66%-0.68%-1.9%-0.77%-0.37%-0.44%
Net Income Growth %-0.41%0.13%-3.57%0.85%-0.95%0.72%0.67%-0.06%
Net Income (Continuing)-939.14M-558.05M-486.27M-2.22B-327.97M-642.37M-186.41M-66.96M-60.57M
Discontinued Operations000000000
Minority Interest-3K000042.42M34M26.06M28.05M
EPS (Diluted)+-511.48-68.93-54.54-234.00-36.00-75.00-21.00-6.84-7.17
EPS Growth %-0.87%0.21%-3.29%0.85%-1.08%0.72%0.67%-0.05%
EPS (Basic)-513.86-68.93-54.62-234.00-36.00-75.00-20.91-6.84-7.77
Diluted Shares Outstanding1.84M8.1M8.91M9.06M8.77M8.4M8.51M8.66M8.73M
Basic Shares Outstanding1.83M8.1M8.9M9.04M8.77M8.4M8.48M8.66M8.04M
Dividend Payout Ratio---------

Balance Sheet

Mar 2017Mar 2018Mar 2019Mar 2020Mar 2021Mar 2022Mar 2023Mar 2024Mar 2025
Total Current Assets+2.48B1.66B1.78B1.31B987.07M718.91M665.61M507.81M485.56M
Cash & Short-Term Investments1.67B1.35B1.49B1.09B802.32M635.46M562.04M420.1M379.59M
Cash Only1.27B1.22B1.28B856.57M542.08M438.61M416.2M358.79M82.02M
Short-Term Investments400.58M130M212M238M260.25M196.85M145.84M61.31M297.57M
Accounts Receivable740.57M89.75M120.9M53.22M41.23M26.79M8.49M17.11M501K
Days Sales Outstanding243.5533.6641.0823.2531.228.9713.3538.951.29
Inventory4.1M110K5.04M2.93M240K79K144K98K11K
Days Inventory Outstanding3.960.135.863.640.480.180.460.390.05
Other Current Assets750.76M251.2M245.18M133.71M126.66M48.92M72.04M43.44M102.59M
Total Non-Current Assets+2.21B1.92B2.83B1.13B852.78M448.07M345.54M430.55M372.67M
Property, Plant & Equipment99.69M16.51M11.97M14.11M10.78M7.7M200.03M302.32M282.22M
Fixed Asset Turnover11.13x58.94x89.71x59.20x44.75x43.82x1.16x0.53x0.50x
Goodwill1.57B1.57B1.57B186.5M186.5M63.46M000
Intangible Assets500.9M116.77M1B813.01M426M89.82M12.55M949K718K
Long-Term Investments10.94M201.04M241.72M102.37M66.38M72.12M69.32M81.81M49.97M
Other Non-Current Assets28.52M18.75M763K14.18M163.11M214.96M63.64M45.47M39.76M
Total Assets+4.68B3.58B4.6B2.44B1.84B1.17B1.01B938.36M858.23M
Asset Turnover0.24x0.27x0.23x0.34x0.26x0.29x0.23x0.17x0.16x
Asset Growth %--0.24%0.29%-0.47%-0.25%-0.37%-0.13%-0.07%-0.09%
Total Current Liabilities+1.07B670.07M548.9M435.11M365.28M321.82M335.67M321.84M320.88M
Accounts Payable11.1M12.27M17.99M17.08M19.94M17.95M8.18M6.86M4.5M
Days Payables Outstanding10.7314.120.9221.2239.7441.0526.2127.4719.38
Short-Term Debt0000010.06M000
Deferred Revenue (Current)1000K1000K1000K103K77K901K1000K1000K1000K
Other Current Liabilities572.47M248.2M415.73M375.43M315.15M262.88M46.53M191.08M0
Current Ratio2.31x2.47x3.24x3.01x2.70x2.23x1.98x1.58x1.51x
Quick Ratio2.30x2.47x3.23x3.01x2.70x2.23x1.98x1.58x1.51x
Cash Conversion Cycle236.7819.6926.025.67-8.07-11.9-12.411.88-18.04
Total Non-Current Liabilities+114.59M25.23M7.21M25.17M19.68M13M4.12M2.07M352K
Long-Term Debt000000000
Capital Lease Obligations000000753K773K352K
Deferred Tax Liabilities114.59M25.23M2.48M21.53M17.53M12.11M3.37M1.3M0
Other Non-Current Liabilities004.72M3.64M2.15M890K3.37M00
Total Liabilities1.19B695.31M556.11M460.28M384.96M334.82M339.79M323.91M321.23M
Total Debt+0000010.06M3.41M2.66M972K
Net Debt-1.27B-1.22B-1.28B-856.57M-542.08M-428.54M-412.79M-356.13M-81.05M
Debt / Equity-----0.01x0.01x0.00x0.00x
Debt / EBITDA---------
Net Debt / EBITDA----0.78x-----
Interest Coverage--------414.51x-101140.00x
Total Equity+3.5B2.88B4.05B1.98B1.45B832.15M678.04M614.45M537M
Equity Growth %--0.18%0.4%-0.51%-0.27%-0.43%-0.19%-0.09%-0.13%
Book Value per Share1904.15355.99454.08218.53165.9399.0779.6370.9661.48
Total Shareholders' Equity3.5B2.88B4.05B1.98B1.45B789.74M644.04M588.39M508.95M
Common Stock140.29M140.29M177K180K181K181K181K181K181K
Retained Earnings-3.27B-4.5B-5.43B-7.65B-7.98B-8.62B-8.79B-8.86B-8.92B
Treasury Stock000-6.57M-126.42M-136.11M-137.45M-137.45M-138.27M
Accumulated OCI69.66M-1.67M80.27M204.43M100.48M72.35M85.73M92.9M79.38M
Minority Interest-3K000042.42M34M26.06M28.05M

Cash Flow

Mar 2017Mar 2018Mar 2019Mar 2020Mar 2021Mar 2022Mar 2023Mar 2024Mar 2025
Cash from Operations+-832.5M-314.86M-325.81M-311.79M-77.93M-114.41M-10.09M-40.46M-67.92M
Operating CF Margin %-0.75%-0.32%-0.3%-0.37%-0.16%-0.34%-0.04%-0.25%-0.48%
Operating CF Growth %-0.62%-0.03%0.04%0.75%-0.47%0.91%-3.01%-0.68%
Net Income-939.14M-558.17M-486.27M-2.22B-327.97M-639.8M-177.98M-59.28M-60.57M
Depreciation & Amortization536.45M446.4M206.38M338.47M351.13M333.55M73.91M14.08M13.5M
Stock-Based Compensation20.74M16.84M103.07M32.19M26.3M12.46M13.56M4.59M839K
Deferred Taxes0000000-1.75M0
Other Non-Cash Items-415K-258.4M-54.58M1.58B-94.53M216.22M94.85M-1.55M36.27M
Working Capital Changes-450.13M38.47M-94.41M-41.45M-32.85M-36.83M-14.43M3.47M-57.96M
Change in Receivables00000000-303K
Change in Inventory-2.77M3.99M-4.93M2.12M2.69M161K-64K46K84K
Change in Payables00000000-2.36M
Cash from Investing+-541.64M340.46M-82.84M-113.15M-96.66M13.95M608K-19.77M-207.93M
Capital Expenditures-23.66M-5.17M-8.65M-10.43M-152.65M-55.14M-55.55M-94.16M-10.08M
CapEx % of Revenue0.02%0.01%0.01%0.01%0.32%0.16%0.24%0.59%0.07%
Acquisitions---------
Investments---------
Other Investing-448.75M345.63M-74.19M-102.72M55.98M105.22M56.16M2.01M-51.55M
Cash from Financing+194.96M7.14M414.87M-29.33M-119.25M450K-12.06M0-822K
Debt Issued (Net)---------
Equity Issued (Net)---------
Dividends Paid000000000
Share Repurchases---------
Other Financing2.82M7.14M21.59M-22.77M609K0000
Net Change in Cash---------
Free Cash Flow+-856.16M-320.03M-334.46M-322.22M-230.58M-169.55M-65.64M-134.62M-78M
FCF Margin %-0.77%-0.33%-0.31%-0.39%-0.48%-0.5%-0.28%-0.84%-0.55%
FCF Growth %-0.63%-0.05%0.04%0.28%0.26%0.61%-1.05%0.42%
FCF per Share-466.33-39.53-37.52-35.55-26.30-20.18-7.71-15.55-8.93
FCF Conversion (FCF/Net Income)0.89x0.56x0.67x0.14x0.24x0.18x0.06x0.68x1.09x
Interest Paid00000787K598K191K1K
Taxes Paid2.23M1.78M2.52M1.13M13.89M920K286K7.47M61K

Key Ratios

Metric201720182019202020212022202320242025
Return on Equity (ROE)-26.86%-17.5%-14.03%-73.78%-19.1%-55.95%-23.57%-9.17%-10.87%
Return on Invested Capital (ROIC)-36.1%-32.73%-19.45%29.19%-31.59%-76.4%-42.04%-22.68%-21.24%
Gross Margin65.96%67.35%70.79%64.83%62.04%52.71%50.93%43.13%39.98%
Net Margin-84.62%-57.35%-45.27%-266.2%-68%-189.59%-76.69%-36.97%-44.29%
Debt / Equity-----0.01x0.01x0.00x0.00x
Interest Coverage--------414.51x-101140.00x
FCF Conversion0.89x0.56x0.67x0.14x0.24x0.18x0.06x0.68x1.09x
Revenue Growth--12.31%10.39%-22.24%-42.25%-30.04%-31.23%-30.91%-11.92%

Revenue by Segment

2019202020212022202320242025
Commissions507.73M438.27M318.6M226.74M147.51M109.74M74.7M
Commissions Growth--13.68%-27.31%-28.83%-34.94%-25.61%-31.93%
Financing Solutions--49.28M31.85M12.95M10.27M7.88M
Financing Solutions Growth----35.37%-59.35%-20.70%-23.29%
Other Revenues25.45M153.96M43.16M14.91M8.33M6.09M7.42M
Other Revenues Growth-504.95%-71.97%-65.45%-44.12%-26.96%21.98%
Marketing Services395.75M243.08M71.34M17.89M4.42M961K-
Marketing Services Growth--38.58%-70.65%-74.93%-75.31%-78.24%-

Frequently Asked Questions

Growth & Financials

MOGU Inc. (MOGU) reported $141.2M in revenue for fiscal year 2025. This represents a 87% decrease from $1.11B in 2017.

MOGU Inc. (MOGU) saw revenue decline by 11.9% over the past year.

MOGU Inc. (MOGU) reported a net loss of $62.6M for fiscal year 2025.

Dividend & Returns

MOGU Inc. (MOGU) has a return on equity (ROE) of -10.9%. Negative ROE indicates the company is unprofitable.

MOGU Inc. (MOGU) had negative free cash flow of $78.0M in fiscal year 2025, likely due to heavy capital investments.

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