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comScore, Inc. (SCOR) 10-Year Financial Performance & Capital Metrics

SCOR • • Industrial / General
Communication ServicesInternet ServicesDigital Advertising & Marketing TechnologyAnalytics & Measurement Tools
AboutcomScore, Inc. operates as an information and analytics company that measures advertising, consumer behavior, and audiences across media platforms in the United States, Europe, Latin America, Canada, and internationally. The company offers ratings and planning products and services, including Media Metrix Multi-Platform and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; and StationView Essentials to understand consumer viewing patterns and characteristics. Its ratings and planning products and services also comprises Cross-Platform solutions, including Comscore Campaign Ratings for verification of mobile and desktop video campaigns; OnDemand Essentials that provides transactional tracking and reporting; validated Campaign Essentials, which validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption. In addition, the company offers analytics and optimization products and services that provide solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. Further, it provides movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time. The company serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.Show more
  • Revenue $356M -4.1%
  • EBITDA -$31M +34.2%
  • Net Income -$60M +24.1%
  • EPS (Diluted) -15.53 +21.9%
  • Gross Margin 41.38% -7.3%
  • EBITDA Margin -8.63% +31.4%
  • Operating Margin -16.71% +15.7%
  • Net Margin -16.92% +20.8%
  • ROE -251.87% -217.8%
  • ROIC -84.01% -96.1%
  • Debt/Equity -
  • Interest Coverage -31.60 +38.0%
Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

  • ✓Momentum leader: RS Rating 84 (top 16%)

✗Weaknesses

No significant weaknesses identified

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

Price & Volume

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Growth Metrics

Revenue CAGR

10Y0.79%
5Y-1.74%
3Y-1.01%
TTM0.77%

Profit (Net Income) CAGR

10Y-
5Y-
3Y-
TTM89.23%

EPS CAGR

10Y-
5Y-
3Y-
TTM74.68%

ROCE

10Y Avg-18.58%
5Y Avg-13.25%
3Y Avg-18.77%
Latest-19.59%

Peer Comparison

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Sector-Specific
NameMarket CapCurrent PriceP/E RatioRevenue Growth 1YNet MarginROEFCF YieldDebt/Equity
SCORcomScore, Inc.43.24M8.62-0.56-4.12%-2.75%-5.46%39.99%
LCFYLocafy Limited5.63M3.13-1.30-22.85%-71.77%-68.17%0.16
NNNextNav Inc.2.01B14.93-17.7746.79%-27.72%-156.48%1.43
SMWBSimilarweb Ltd.542.71M6.29-44.9314.63%-11.2%-123.37%5.06%1.44

Profit & Loss

Dec 2015Dec 2016Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024
Sales/Revenue+368.82M399.46M403.55M419.48M388.64M356.04M367.01M376.42M371.34M356.05M
Revenue Growth %0.12%0.08%0.01%0.04%-0.07%-0.08%0.03%0.03%-0.01%-0.04%
Cost of Goods Sold+116.15M173.08M193.6M200.22M199.62M180.71M203.04M205.29M205.58M208.71M
COGS % of Revenue0.31%0.43%0.48%0.48%0.51%0.51%0.55%0.55%0.55%0.59%
Gross Profit+252.66M226.38M209.94M219.26M189.02M175.32M163.97M171.13M165.76M147.34M
Gross Margin %0.69%0.57%0.52%0.52%0.49%0.49%0.45%0.45%0.45%0.41%
Gross Profit Growth %0.09%-0.1%-0.07%0.04%-0.14%-0.07%-0.06%0.04%-0.03%-0.11%
Operating Expenses+251.01M389.32M412.4M341.11M499.49M196.6M192.83M246M239.36M206.85M
OpEx % of Revenue0.68%0.97%1.02%0.81%1.29%0.55%0.53%0.65%0.64%0.58%
Selling, General & Admin168.84M270.44M288.56M231.27M159.14M126M128.67M129.65M114.51M105.3M
SG&A % of Revenue0.46%0.68%0.72%0.55%0.41%0.35%0.35%0.34%0.31%0.3%
Research & Development52.72M86.97M89.02M76.98M61.8M38.71M39.12M36.99M33.7M33.07M
R&D % of Revenue0.14%0.22%0.22%0.18%0.16%0.11%0.11%0.1%0.09%0.09%
Other Operating Expenses9K12.37M15.21M-1.46M278.55M31.89M25.04M79.36M91.15M68.48M
Operating Income+-2.65M-131.84M-295.5M-138.94M-310.47M-21.27M-28.86M-74.87M-73.6M-59.51M
Operating Margin %-0.01%-0.33%-0.73%-0.33%-0.8%-0.06%-0.08%-0.2%-0.2%-0.17%
Operating Income Growth %0.82%-48.75%-1.24%0.53%-1.23%0.93%-0.36%-1.59%0.02%0.19%
EBITDA+32.84M-74.51M-237.34M-88.81M-265.2M21.66M14.15M-28.59M-46.68M-30.71M
EBITDA Margin %0.09%-0.19%-0.59%-0.21%-0.68%0.06%0.04%-0.08%-0.13%-0.09%
EBITDA Growth %2.15%-3.27%-2.19%0.63%-1.99%1.08%-0.35%-3.02%-0.63%0.34%
D&A (Non-Cash Add-back)35.49M57.34M58.16M50.12M45.27M42.94M43.02M46.29M26.92M28.8M
EBIT-76.42M-120.7M-283.45M-139.1M-308.48M-11.21M-41.38M-63.92M-76.38M-57.44M
Net Interest Income+-1.32M-478K-661K-16.46M-31.53M-35.8M-7.8M-915K-1.45M-1.88M
Interest Income0000000000
Interest Expense1.32M478K661K16.46M31.53M35.8M7.8M915K1.45M1.88M
Other Income/Expense-2.64M10.66M11.39M-16.63M-29.54M-25.74M-20.31M10.04M-4.23M185K
Pretax Income+-5.02M-121.18M-284.11M-155.56M-340M-47.02M-49.18M-64.84M-77.83M-59.32M
Pretax Margin %-0.01%-0.3%-0.7%-0.37%-0.87%-0.13%-0.13%-0.17%-0.21%-0.17%
Income Tax+1.75M-4.01M-2.72M3.71M-1.01M902K859K1.72M1.53M924K
Effective Tax Rate %15.59%0.97%0.99%1.02%1%1.02%1.02%1.03%1.02%1.02%
Net Income+-78.22M-117.17M-281.39M-159.27M-339M-47.92M-50.04M-66.56M-79.36M-60.25M
Net Margin %-0.21%-0.29%-0.7%-0.38%-0.87%-0.13%-0.14%-0.18%-0.21%-0.17%
Net Income Growth %-6.9%-0.5%-1.4%0.43%-1.13%0.86%-0.04%-0.33%-0.19%0.24%
Net Income (Continuing)-78.22M-117.17M-281.39M-159.27M-339M-47.92M-50.04M-66.56M-79.36M-60.25M
Discontinued Operations0000000000
Minority Interest0000000000
EPS (Diluted)+-41.40-42.05-97.90-55.20-106.60-13.40-15.60-17.80-19.88-15.53
EPS Growth %-6.04%-0.02%-1.33%0.44%-0.93%0.87%-0.16%-0.14%-0.12%0.22%
EPS (Basic)-41.30-42.05-97.90-55.20-106.60-13.40-15.60-17.80-19.88-15.53
Diluted Shares Outstanding1.89M2.79M2.87M2.89M3.18M3.56M4.04M4.63M4.81M5.01M
Basic Shares Outstanding1.89M2.79M2.87M2.89M3.18M3.56M4.04M4.63M4.81M5.01M
Dividend Payout Ratio----------

Balance Sheet

Dec 2015Dec 2016Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024
Total Current Assets+272.1M232.43M179.55M145.78M153.98M137.03M109.11M104.82M97.99M108.06M
Cash & Short-Term Investments146.99M112.52M37.86M44.1M46.59M31.13M21.85M20.04M22.75M29.94M
Cash Only146.99M84.11M37.86M44.1M46.59M31.13M21.85M20.04M22.75M29.94M
Short-Term Investments028.41M00000000
Accounts Receivable88.79M96.23M119.26M75.61M71.85M69.38M72.06M68.46M63.83M64.27M
Days Sales Outstanding87.8787.93107.8765.7967.4871.1371.6666.3862.7465.88
Inventory20.8M000000000
Days Inventory Outstanding65.36---------
Other Current Assets15.52M4.23M7.27M6.1M20.18M19.61M425K16.32M11.41M13.85M
Total Non-Current Assets+291.15M888.36M842.88M808.36M569.71M540.94M554.37M475.76M393.31M322.19M
Property, Plant & Equipment45.2M42M28.89M27.34M68.38M59.93M65.64M60.23M60.2M60.29M
Fixed Asset Turnover8.16x9.51x13.97x15.34x5.68x5.94x5.59x6.25x6.17x5.91x
Goodwill108.59M639.9M642.42M641.19M416.42M418.33M435.71M387.97M310.36M246.01M
Intangible Assets103.94M194.17M159.78M126.94M79.56M52.34M39.95M13.33M8.12M5.06M
Long-Term Investments04.7M4.7M0000000
Other Non-Current Assets929K2.48M2.56M8.9M2.98M7.6M10.26M10.88M12.04M8.21M
Total Assets+563.24M1.12B1.02B954.14M723.7M677.97M663.47M580.59M491.3M430.25M
Asset Turnover0.65x0.36x0.39x0.44x0.54x0.53x0.55x0.65x0.76x0.83x
Asset Growth %0.59%0.99%-0.09%-0.07%-0.24%-0.06%-0.02%-0.12%-0.15%-0.12%
Total Current Liabilities+141.68M175.88M250.49M168.94M190.24M184.28M165.37M165.09M182.56M131.3M
Accounts Payable5.66M7.2M27.89M29.84M44.8M36.64M23.57M29.09M30.55M16.47M
Days Payables Outstanding17.7815.1952.5854.3981.927442.3851.7254.2428.81
Short-Term Debt0-67.14M00012.64M0016M0
Deferred Revenue (Current)1000K1000K1000K1000K1000K1000K1000K1000K1000K1000K
Other Current Liabilities107.8M35.73M21.18M86.44M15.12M8.58M23.37M12.63M9.49M7.23M
Current Ratio1.92x1.32x0.72x0.86x0.81x0.74x0.66x0.63x0.54x0.82x
Quick Ratio1.77x1.32x0.72x0.86x0.81x0.74x0.66x0.63x0.54x0.82x
Cash Conversion Cycle135.45---------
Total Non-Current Liabilities+27.69M40.06M115.46M233.64M274.48M264.7M274.93M271.33M252.63M307.21M
Long-Term Debt000177.34M196.54M192.9M16M16M040.72M
Capital Lease Obligations08M2.1M042.5M36.13M36.05M29.59M23M14.8M
Deferred Tax Liabilities533K7.69M3.64M5.53M287K627K2.1M2.13M1.32M891K
Other Non-Current Liabilities27.69M21.64M107.66M50.77M34.87M30.9M220.77M223.62M228.31M250.79M
Total Liabilities169.37M215.94M365.95M402.58M464.72M448.98M440.3M436.42M435.19M438.51M
Total Debt+33.04M20.91M8.35M180.94M245.8M248.69M59.59M53.23M46.98M64.12M
Net Debt-113.95M-63.2M-29.51M136.85M199.21M217.56M37.74M33.18M24.23M34.18M
Debt / Equity0.08x0.02x0.01x0.33x0.95x1.09x0.27x0.37x0.84x-
Debt / EBITDA1.01x----11.48x4.21x---
Net Debt / EBITDA-3.47x----10.04x2.67x---
Interest Coverage-2.01x-275.82x-447.05x-8.44x-9.85x-0.59x-3.70x-81.83x-50.93x-31.60x
Total Equity+393.88M904.85M656.49M551.57M258.97M228.99M223.18M144.16M56.1M-8.26M
Equity Growth %1.25%1.3%-0.27%-0.16%-0.53%-0.12%-0.03%-0.35%-0.61%-1.15%
Book Value per Share207.97324.74228.40191.1881.4564.3455.2431.1111.66-1.65
Total Shareholders' Equity393.88M904.85M656.49M551.57M258.97M228.99M223.18M144.16M56.1M-8.26M
Common Stock40K60K60K59K70K73K90K5K5K5K
Retained Earnings-99.84M-327.7M-609.09M-769.1M-1.11B-1.16B-1.22B-1.3B-1.4B-1.47B
Treasury Stock-108.68M-135.97M-135.97M-229.98M-229.98M-229.98M-229.98M-229.98M-229.98M-229.98M
Accumulated OCI-11.48M-12.42M-6.22M-10.62M-12.33M-7.03M-12.1M-15.94M-14.11M-18.07M
Minority Interest0000000000

Cash Flow

Dec 2015Dec 2016Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024
Cash from Operations+59.88M-55.91M-56.41M-72.58M-4.64M717K9.86M34.94M28.93M18.1M
Operating CF Margin %0.16%-0.14%-0.14%-0.17%-0.01%0%0.03%0.09%0.08%0.05%
Operating CF Growth %0.21%-1.93%-0.01%-0.29%0.94%1.15%12.75%2.54%-0.17%-0.37%
Net Income-6.76M-117.17M-281.39M-159.27M-339M-47.92M-50.04M-66.56M-79.36M-60.25M
Depreciation & Amortization35.49M57.34M58.16M50.12M45.27M42.94M43.02M46.29M26.92M28.8M
Stock-Based Compensation46.98M46.49M17.31M37.62M16.56M10.07M13.85M8.18M4.54M3.19M
Deferred Taxes256K-4M-3.2M2.02M-3.73M10K-1.72M-475K-35K-841K
Other Non-Cash Items-1.88M-31.25M87.97M20.08M272M15.96M28.55M47.18M87.41M70.98M
Working Capital Changes-14.2M-7.32M64.74M-23.15M4.26M-20.34M-23.81M325K-10.54M-23.77M
Change in Receivables-5.38M4.01M14.53M4.71M2.74M2.02M-2.08M2.6M4.78M-1.65M
Change in Inventory00-33.16M5.54M000000
Change in Payables0085M-4.96M10.44M-17.09M-4.21M7.4M-4.12M-10.57M
Cash from Investing+-17.2M47.82M18.25M-13.81M-10.46M-15.55M-14.65M-17.82M-23.79M-24.06M
Capital Expenditures-4.55M-7.11M-10.18M-13.81M-2.74M-477K-803K-1.14M-1.58M-813K
CapEx % of Revenue0.01%0.02%0.03%0.03%0.01%0%0%0%0%0%
Acquisitions----------
Investments----------
Other Investing-2.54M42.98M28.44M-9.61M-11.5M-15.08M-13.85M-16.68M-22.21M-23.25M
Cash from Financing+63.3M-51.33M-7.52M93.12M31.97M-2.1M-22.45M-18.13M-3.39M17.62M
Debt Issued (Net)----------
Equity Issued (Net)----------
Dividends Paid000000-4.76M-15.51M00
Share Repurchases----------
Other Financing9.42M8.95M9.5M2.13M-426K-342K-1.39M-101K-1.33M-8.53M
Net Change in Cash----------
Free Cash Flow+55.33M-63.02M-66.59M-86.39M-18.87M-14.84M-5.69M17.11M5.14M17.29M
FCF Margin %0.15%-0.16%-0.17%-0.21%-0.05%-0.04%-0.02%0.05%0.01%0.05%
FCF Growth %0.32%-2.14%-0.06%-0.3%0.78%0.21%0.62%4.01%-0.7%2.36%
FCF per Share29.21-22.62-23.17-29.94-5.94-4.17-1.413.691.073.45
FCF Conversion (FCF/Net Income)-0.77x0.48x0.20x0.46x0.01x-0.01x-0.20x-0.52x-0.36x-0.30x
Interest Paid01.96M1.69M8.14M4.08M23.79M1.01M652K1.54M1.21M
Taxes Paid01.72M497K1.26M1.19M1.18M1.83M1.8M2.11M1.3M

Key Ratios

Metric2015201620172018201920202021202220232024
Return on Equity (ROE)-27.49%-18.04%-36.04%-26.37%-83.65%-19.64%-22.13%-36.24%-79.26%-251.87%
Return on Invested Capital (ROIC)-0.91%-17.63%-30.18%-15.84%-40.62%-3.53%-6.12%-25.63%-42.84%-84.01%
Gross Margin68.51%56.67%52.02%52.27%48.64%49.24%44.68%45.46%44.64%41.38%
Net Margin-21.21%-29.33%-69.73%-37.97%-87.23%-13.46%-13.63%-17.68%-21.37%-16.92%
Debt / Equity0.08x0.02x0.01x0.33x0.95x1.09x0.27x0.37x0.84x-
Interest Coverage-2.01x-275.82x-447.05x-8.44x-9.85x-0.59x-3.70x-81.83x-50.93x-31.60x
FCF Conversion-0.77x0.48x0.20x0.46x0.01x-0.01x-0.20x-0.52x-0.36x-0.30x
Revenue Growth12.05%8.31%1.02%3.95%-7.35%-8.39%3.08%2.56%-1.35%-4.12%

Revenue by Segment

2013201420172018201920202021202220232024
Digital Ad Solutions-------212.51M208.83M-
Digital Ad Solutions Growth---------1.73%-
Cross Platform Solutions-------163.91M162.51M-
Cross Platform Solutions Growth---------0.86%-
Ratings and Planning---285.36M271.62M253.65M255.07M---
Ratings and Planning Growth-----4.81%-6.62%0.56%---
Analytics and Optimization----74.72M69.08M81.31M---
Analytics and Optimization Growth------7.55%17.70%---
Movies Reporting and Analytics---41.75M42.3M33.3M30.63M---
Movies Reporting and Analytics Growth----1.32%-21.26%-8.02%---
Analysis and Optimization---92.38M------
Analysis and Optimization Growth----------

Revenue by Geography

2013201420172018201920202021202220232024
UNITED STATES202.74M232.11M332.34M359.38M336.09M310.72M321.89M337.86M335.79M318.36M
UNITED STATES Growth-14.48%43.18%8.13%-6.48%-7.55%3.60%4.96%-0.61%-5.19%
Europe49.48M56.76M43.22M34.62M30.62M27.45M26.25M19.01M18.74M21.26M
Europe Growth-14.71%-23.86%-19.89%-11.56%-10.36%-4.36%-27.59%-1.42%13.48%
Latin America--13.46M13.18M10.33M6.28M6.95M7.84M6.99M6.9M
Latin America Growth----2.09%-21.65%-39.23%10.79%12.82%-10.93%-1.29%
CANADA12.65M13.53M9.27M7.88M7.05M7.05M7.63M7.6M5.67M5.58M
CANADA Growth-6.91%-31.46%-15.00%-10.61%0.00%8.29%-0.34%-25.49%-1.57%
Other Country21.98M26.75M5.25M4.42M4.57M4.55M4.29M4.11M4.17M3.95M
Other Country Growth-21.70%-80.36%-15.89%3.35%-0.35%-5.74%-4.27%1.49%-5.33%

Frequently Asked Questions

Growth & Financials

comScore, Inc. (SCOR) reported $358.9M in revenue for fiscal year 2024. This represents a 54% increase from $232.4M in 2011.

comScore, Inc. (SCOR) saw revenue decline by 4.1% over the past year.

comScore, Inc. (SCOR) reported a net loss of $9.9M for fiscal year 2024.

Dividend & Returns

comScore, Inc. (SCOR) has a return on equity (ROE) of -251.9%. Negative ROE indicates the company is unprofitable.

comScore, Inc. (SCOR) had negative free cash flow of $11.1M in fiscal year 2024, likely due to heavy capital investments.

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