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BAOS logoBaosheng Media Group Holdings Limited(BAOS)Earnings, Financials & Key Ratios

BAOS•NASDAQ
$2.94
$5M mkt cap·Price updated May 6, 2026
SectorCommunication ServicesIndustryAdvertising & MarketingSub-IndustryDigital ad platforms and programmatic
AboutBaosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. The company connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. It also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. The company's advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. Baosheng Media Group Holdings Limited was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.Show more
  • Revenue$624K-32.3%
  • EBITDA-$26M-1172.3%
  • Net Income-$27M-1356.3%
  • EPS (Diluted)-17.51-1359.2%
  • Gross Margin30.54%-54.1%
  • EBITDA Margin-4230.34%-1779.2%
  • Operating Margin-4285.68%-1500.9%
  • Net Margin-4305.69%-2051.1%
  • ROE-93.98%-2135.9%
  • ROIC-72.52%-1496.7%
  • Debt/Equity0.05-13.1%
  • Interest Coverage-197.88-16.2%
Technical→

BAOS Key Insights

Baosheng Media Group Holdings Limited (BAOS) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓Company is almost debt free
  • ✓Trading at only 0.3x book value

✗Weaknesses

  • ✗Negative free cash flow
  • ✗Low quality earnings: Net income not backed by cash flow
  • ✗Sales declining 48.9% over 5 years
  • ✗Trading more than 30% below 52-week high
  • ✗Low asset turnover indicates capital-intensive operations

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

BAOS Price & Volume

Baosheng Media Group Holdings Limited (BAOS) stock price & volume — 10-year historical chart

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BAOS Growth Metrics

Baosheng Media Group Holdings Limited (BAOS) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-
5 Years-48.86%
3 Years-45.76%
TTM-93.34%

Profit CAGR

10 Years-
5 Years-
3 Years-
TTM-8.83%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM-7.62%

Return on Capital

10 Years-8.83%
5 Years-28.02%
3 Years-46.42%
Last Year-93.55%

BAOS Peer Comparison

Baosheng Media Group Holdings Limited (BAOS) competitors in Digital ad platforms and programmatic — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
JMIA logoJMIAJumia Technologies AGDirect Competitor913.57M7.4612.8%-32.58%-239.19%0.46
GOTU logoGOTUGaotu Techedu Inc.Direct Competitor759.78M1.97-4.8755.99%-6.4%-21.76%0.25
RCON logoRCONRecon Technology, Ltd.Direct Competitor17.7M0.89-1.29-3.73%-64.25%-9.15%0.08
KXIN logoKXINKaixin Auto HoldingsDirect Competitor5.06M4.60-0.10-100%-694.94%-5.94%0.08
BIDU logoBIDUBaidu, Inc.Product Competitor49.17B140.5914.54-1.09%6.9%3.13%0.28
MOGO logoMOGOMogo Inc.Product Competitor24.95M1.03-2.509.18%10.86%9.73%1.05
IQ logoIQiQIYI, Inc.Product Competitor1.19B1.2310.89-8.31%-1.44%-2.92%1.06
DOYU logoDOYUDouYu International Holdings LimitedProduct Competitor146.82M4.87-3.44-22.78%-4.81%-6.48%0.00

Compare BAOS vs Peers

Baosheng Media Group Holdings Limited (BAOS) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs JMIA

Most directly comparable listed peer for BAOS.

Scale Benchmark

vs BABA

Larger-name benchmark to compare BAOS against a more recognizable public peer.

Peer Set

Compare Top 5

vs JMIA, GOTU, RCON, KXIN

BAOS Income Statement

Baosheng Media Group Holdings Limited (BAOS) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
Line itemDec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Sales/Revenue16.16M17.85M11.91M3.91M2.42M921.83K624.09K358.52K
Revenue Growth %-10.46%-33.26%-67.16%-38.26%-61.83%-32.3%-93.34%
Cost of Goods Sold1.47M1.86M1.26M2.08M2.45M308.39K433.49K678.6K
COGS % of Revenue9.1%10.39%10.55%53.11%101.32%33.45%69.46%-
Gross Profit
14.69M▲ 0%
15.99M▲ 8.9%
10.65M▼ 33.4%
1.83M▼ 82.8%
-31.84K▼ 101.7%
613.44K▲ 2026.4%
190.6K▼ 68.9%
-320.08K▲ 0%
Gross Margin %90.9%89.61%89.45%46.89%-1.32%66.55%30.54%-89.28%
Gross Profit Growth %-8.88%-33.37%-82.79%-101.74%2026.45%-68.93%-
Operating Expenses4.81M4.72M5.01M10.25M24.03M3.08M26.94M32.48M
OpEx % of Revenue29.76%26.46%42.08%261.99%995.12%334.25%4316.22%-
Selling, General & Admin5M5.54M5.01M3.94M3.58M2.23M3.93M9.35M
SG&A % of Revenue30.93%31.05%42.08%100.8%148.05%241.55%629.25%-
Research & Development00000000
R&D % of Revenue--------
Other Operating Expenses-187.69K-819.75K06.31M20.46M854.5K23.01M1.13M
Operating Income
9.69M▲ 0%
10.45M▲ 7.9%
5.64M▼ 46.0%
-8.99M▼ 259.3%
-24.07M▼ 167.8%
-2.47M▲ 89.7%
-26.75M▼ 983.8%
-32.8M▲ 0%
Operating Margin %59.97%58.56%47.38%-229.8%-996.56%-267.7%-4285.68%-9150.08%
Operating Income Growth %-7.86%-46%-259.29%-167.75%89.75%-983.83%-
EBITDA9.73M11.2M6.19M-7.97M-23.17M-2.08M-26.4M-32.12M
EBITDA Margin %60.19%62.77%51.93%-203.76%-959.29%-225.11%-4230.34%-8959.72%
EBITDA Growth %-15.18%-44.78%-228.86%-190.69%91.04%-1172.25%-6.46%
D&A (Non-Cash Add-back)36.14K751.41K542.01K1.02M900.24K392.62K345.37K682.49K
EBIT9.69M10.45M7.24M-8.41M-24.06M-1.83M-26.74M-32.38M
Net Interest Income-192.14K-48.31K-183.9K-57.11K16.4K-14.49K-135.16K-126.74K
Interest Income000016.4K0052.34K
Interest Expense192.14K48.31K183.9K57.11K014.49K135.16K179.08K
Other Income/Expense-190.15K705.69K1.41M2.68M329.15K622.59K-124.89K-83.35K
Pretax Income
9.5M▲ 0%
11.16M▲ 17.4%
7.05M▼ 36.8%
-6.75M▼ 195.7%
-23.74M▼ 251.8%
-1.85M▲ 92.2%
-26.87M▼ 1356.3%
-32.89M▲ 0%
Pretax Margin %58.79%62.51%59.22%-172.5%-982.93%-200.16%-4305.69%-9173.33%
Income Tax306.04K-18.53K108.64K00000
Effective Tax Rate %3.22%-0.17%1.54%0%0%0%0%0%
Net Income
9.19M▲ 0%
11.17M▲ 21.6%
6.94M▼ 37.9%
-6.75M▼ 197.2%
-23.74M▼ 251.8%
-1.85M▲ 92.2%
-26.87M▼ 1356.3%
-32.89M▲ 0%
Net Margin %56.9%62.61%58.3%-172.5%-982.93%-200.16%-4305.69%-9173.33%
Net Income Growth %-21.56%-37.85%-197.16%-251.82%92.23%-1356.3%-8.83%
Net Income (Continuing)9.19M11.17M6.94M-6.75M-23.74M-1.85M-26.87M-32.89M
Discontinued Operations00000000
Minority Interest00000000
EPS (Diluted)
6.69▲ 0%
7.76▲ 16.0%
6.54▼ 15.7%
-4.62▼ 170.6%
-15.57▼ 237.0%
-1.20▲ 92.3%
-17.51▼ 1359.2%
-21.43▲ 0%
EPS Growth %-15.99%-15.72%-170.64%-237.01%92.29%-1359.17%-7.62%
EPS (Basic)6.697.766.54-4.62-15.57-1.20-17.51-
Diluted Shares Outstanding1.38M1.44M1.06M1.46M1.52M1.53M1.53M1.53M
Basic Shares Outstanding1.38M1.44M1.06M1.46M1.52M1.53M1.53M1.53M
Dividend Payout Ratio-36.27%------

BAOS Balance Sheet

Baosheng Media Group Holdings Limited (BAOS) balance sheet — assets, liabilities & shareholders' equity

Line itemDec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Total Current Assets76.7M82.41M92.07M86.2M50.14M39.52M12.71M11.65M
Cash & Short-Term Investments1.25M8.12M6.58M4.75M9.76M5.87M2.81M1.67M
Cash Only1.25M8.12M6.58M4.75M6.68M3.32M1.48M1.22M
Short-Term Investments00003.08M2.55M1.33M446.95K
Accounts Receivable60.17M54.68M65.15M62.29M34.81M26.08M5.86M6.4M
Days Sales Outstanding1.36K1.12K2K5.81K5.26K10.33K3.43K17.21K
Inventory12.76M17.08M17.02M18.54M5.5M4.71M00
Days Inventory Outstanding3.17K3.36K4.94K3.26K821.095.57K-632.77
Other Current Assets15.28M-2.99M-2.73M620.02K60.11K7.57M427.08K295.36K
Total Non-Current Assets734.01K2.39M1.27M7.88M7.91M9.31M8.54M8.48M
Property, Plant & Equipment127.87K1.51M1.26M2.57M2.35M2.06M1.72M1.69M
Fixed Asset Turnover126.35x11.84x9.43x1.52x1.03x0.45x0.36x0.19x
Goodwill00000000
Intangible Assets36.55K778.42K5.5K3.74M3.29M401.55K241.21K170.13K
Long-Term Investments02.29M01.57M2.26M6.85M6.58M26.66M
Other Non-Current Assets479.14K-2.29M04.53M-5.17M000
Total Assets
77.44M▲ 0%
84.8M▲ 9.5%
93.34M▲ 10.1%
94.08M▲ 0.8%
58.05M▼ 38.3%
48.83M▼ 15.9%
21.25M▼ 56.5%
20.13M▲ 0%
Asset Turnover0.21x0.21x0.13x0.04x0.04x0.02x0.03x0.01x
Asset Growth %-9.51%10.07%0.79%-38.3%-15.88%-56.48%-141.56%
Total Current Liabilities54.57M49.43M51.68M19.48M12.61M6.47M6.42M9.23M
Accounts Payable31.18M35.83M35.38M12.16M8.85M2.29M3.62M6.99M
Days Payables Outstanding7.74K7.05K10.28K2.14K1.32K2.71K3.05K2.18K
Short-Term Debt04.31M1.53M515.59K1.45M2.25M685K0
Deferred Revenue (Current)16.77M7.16M9.17M1.62M1.29M931.32K1.07M4.1M
Other Current Liabilities0001.66M832000
Current Ratio1.41x1.67x1.78x4.42x3.98x6.11x1.98x1.98x
Quick Ratio1.17x1.32x1.45x3.47x3.54x5.38x1.98x1.98x
Cash Conversion Cycle-3.21K-2.57K-3.34K6.93K4.76K13.18K-15.66K
Total Non-Current Liabilities3.33M3.18M351.55K537.45K11.59M000
Long-Term Debt00000000
Capital Lease Obligations026.32K0537.45K0000
Deferred Tax Liabilities00000000
Other Non-Current Liabilities3.33M3.16M000000
Total Liabilities57.89M52.62M51.68M20.02M12.61M6.47M6.42M9.23M
Total Debt04.72M1.88M1.05M1.45M2.25M685K0
Net Debt-1.25M-3.4M-4.69M-3.7M-5.23M-1.06M-795.53K-1.22M
Debt / Equity-0.15x0.05x0.01x0.03x0.05x0.05x0.05x
Debt / EBITDA-0.42x0.30x-----0.00x
Net Debt / EBITDA-0.13x-0.30x-0.76x----0.04x
Interest Coverage50.43x216.31x30.69x-157.40x--170.28x-197.88x-180.82x
Total Equity
19.55M▲ 0%
32.18M▲ 64.7%
41.66M▲ 29.4%
74.06M▲ 77.8%
45.44M▼ 38.6%
42.36M▼ 6.8%
14.82M▼ 65.0%
10.9M▲ 0%
Equity Growth %-64.66%29.44%77.77%-38.65%-6.77%-65.01%-152.62%
Book Value per Share14.2222.3439.2150.7529.8027.619.667.10
Total Shareholders' Equity19.55M32.18M41.66M74.06M45.44M42.36M14.82M10.9M
Common Stock10K10.2K10.2K14.63K14.73K14.73K14.73K14.73K
Retained Earnings17.84M29.02M35.74M29M5.26M3.41M-23.46M-27.63M
Treasury Stock00000000
Accumulated OCI-323.31K-656.86K2.09M3.49M-1.4M-2.63M-3.3M-3.05M
Minority Interest00000000

BAOS Cash Flow Statement

Baosheng Media Group Holdings Limited (BAOS) cash flow — operating, investing & free cash flow history

Line itemDec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Cash from Operations-7.33M9.36M-3.39M-31.21M1.6M2.26M-1.52M-1.52M
Operating CF Margin %-45.34%52.47%-28.49%-797.97%66.31%245.11%-243.62%-
Operating CF Growth %-227.83%-136.24%-819.87%105.13%41.09%-167.29%-162.65%
Net Income9.19M11.17M6.94M-6.75M-23.74M-1.85M-26.87M-32.89M
Depreciation & Amortization36.14K751.41K542.01K1.02M900.24K392.62K345.37K682.49K
Stock-Based Compensation00000000
Deferred Taxes-46.03K-18.53K108.64K00000
Other Non-Cash Items636.54K1.63M1.32M5M20.44M273.07K23.2M22.09M
Working Capital Changes-17.15M-4.17M-12.31M-30.48M4M3.44M1.8M7.67M
Change in Receivables-29.47M2.98M-12.46M6.07M1.2M5.82M-892.4K3.09M
Change in Inventory-3.97M-4.32M378.68K-11.06M0000
Change in Payables9.26M5.09M-2.73M-23.77M-2.44M-6.32M1.41M1.41M
Cash from Investing-684.7K-1.59M1.24M-6.41M-3.78M-6.31M1.19M1.21M
Capital Expenditures-684.7K-1.58M-1.01K-4.86M-1.53M-30.11K-479.76K-503.24K
CapEx % of Revenue4.24%8.85%0.01%124.35%63.26%3.27%76.87%-
Acquisitions000-1.55M222.92K-2.55M0-2.55M
Investments--------
Other Investing-586.28K-7.44K1.25M-2.92M1.64M-1.41K-4.42K721.52K
Cash from Financing650.82K2.06M772.37K36.09M295.76K847.35K-1.53M-1.34M
Debt Issued (Net)650.82K4.31M1.19M-2.26M1.48M847.35K-1.53M-2.22M
Equity Issued (Net)0001000K0000
Dividends Paid0-4.05M0-2.17M-1.19M000
Share Repurchases0-1.8M000000
Other Financing01.8M-422.46K0000873.99K
Net Change in Cash
-7.55M▲ 0%
9.77M▲ 229.3%
-744.69K▼ 107.6%
-1.39M▼ 86.6%
-2.2M▼ 58.6%
-3.36M▼ 52.6%
-1.84M▲ 45.4%
-2.7M▲ 0%
Free Cash Flow
-8.01M▲ 0%
7.79M▲ 197.2%
-3.39M▼ 143.6%
-36.08M▼ 962.9%
73.6K▲ 100.2%
2.23M▲ 2928.9%
-2.01M▼ 190.0%
-2.95M▲ 0%
FCF Margin %-49.58%43.62%-28.5%-922.33%3.05%241.84%-321.43%-823.51%
FCF Growth %-197.19%-143.6%-962.91%100.2%2928.85%-189.98%-103.07%
FCF per Share-5.835.40-3.19-24.720.051.45-1.31-1.31
FCF Conversion (FCF/Net Income)-0.80x0.84x-0.49x4.63x-0.07x-1.22x0.06x0.09x
Interest Paid210.34K28.75K000069.23K69.23K
Taxes Paid182.94K252.88K002.16K000

BAOS Key Ratios

Baosheng Media Group Holdings Limited (BAOS) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric201920202021202220232024TTM
Return on Equity (ROE)43.2%18.81%-11.66%-39.73%-4.2%-93.98%-301.78%
Return on Invested Capital (ROIC)33.29%12.87%-12.56%-32.65%-4.54%-72.52%-72.52%
Gross Margin89.61%89.45%46.89%-1.32%66.55%30.54%-89.28%
Net Margin62.61%58.3%-172.5%-982.93%-200.16%-4305.69%-9173.33%
Debt / Equity0.15x0.05x0.01x0.03x0.05x0.05x0.05x
Interest Coverage216.31x30.69x-157.40x--170.28x-197.88x-180.82x
FCF Conversion0.84x-0.49x4.63x-0.07x-1.22x0.06x0.09x
Revenue Growth10.46%-33.26%-67.16%-38.26%-61.83%-32.3%-93.34%

BAOS Frequently Asked Questions

Baosheng Media Group Holdings Limited (BAOS) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

Baosheng Media Group Holdings Limited (BAOS) reported $0.4M in revenue for fiscal year 2024. This represents a 98% decrease from $16.2M in 2018.

Baosheng Media Group Holdings Limited (BAOS) saw revenue decline by 32.3% over the past year.

Baosheng Media Group Holdings Limited (BAOS) reported a net loss of $32.9M for fiscal year 2024.

Dividend & Returns

Baosheng Media Group Holdings Limited (BAOS) has a return on equity (ROE) of -94.0%. Negative ROE indicates the company is unprofitable.

Baosheng Media Group Holdings Limited (BAOS) had negative free cash flow of $3.0M in fiscal year 2024, likely due to heavy capital investments.

Explore More BAOS

Baosheng Media Group Holdings Limited (BAOS) financial analysis — history, returns, DCA and operating performance tools

Total Return Calculator

Historical returns with dividends reinvested

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Dividend History

Yield, growth, payout safety & DRIP

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Earnings History

EPS trends, net income & profitability

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Price History

Long-term charts & historical price data

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Revenue History

Sales growth patterns & revenue breakdown

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Financial Ratios

30 years of market, efficiency and balance-sheet ratios

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Valuation

DCF intrinsic value, peer multiples & estimates

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