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BAOS logoBaosheng Media Group Holdings Limited(BAOS)Earnings, Financials & Key Ratios

BAOS•NASDAQ
Price updated Jun 19, 2026
SectorCommunication ServicesIndustryAdvertising & MarketingSub-IndustryDigital ad platforms and programmatic
AboutBaosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. The company connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. It also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. The company's advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. Baosheng Media Group Holdings Limited was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.Show more
  • Revenue$624K-32.3%
  • EBITDA-$26M-1172.3%
  • Net Income-$27M-1356.3%
  • EPS (Diluted)-17.51-1359.2%
  • Gross Margin30.54%-54.1%
  • EBITDA Margin-4230.34%-1779.2%
  • Operating Margin-4285.68%-1500.9%
  • Net Margin-4305.69%-2051.1%
  • ROE-93.98%-2135.9%

BAOS Key Insights

Baosheng Media Group Holdings Limited (BAOS) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓Company is almost debt free
  • ✓Trading at only 0.3x book value

✗Weaknesses

  • ✗Negative free cash flow
  • ✗Low quality earnings: Net income not backed by cash flow
  • ✗Sales declining 48.9% over 5 years
  • ✗Trading more than 30% below 52-week high
  • ✗Low asset turnover indicates capital-intensive operations

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

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BAOS Price & Volume

Baosheng Media Group Holdings Limited (BAOS) stock price & volume — 10-year historical chart

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BAOS Growth Metrics

Baosheng Media Group Holdings Limited (BAOS) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-
5 Years-48.86%
3 Years-45.76%
TTM-93.34%

Profit CAGR

10 Years-
5 Years-
3 Years-
TTM-8.83%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM-7.62%

Return on Capital

10 Years-8.83%
5 Years-28.02%
3 Years-46.42%
Last Year-93.55%

BAOS Peer Comparison

Baosheng Media Group Holdings Limited (BAOS) competitors in Digital ad platforms and programmatic — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
Institutional Holdings
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
JMIA logoJMIAJumia Technologies AGDirect Competitor435.96M7.04-6.9012.78%-30.79%-198.22%0.46
GOTU logoGOTUGaotu Techedu Inc.Direct Competitor598.53M1.65-13.2834.99%-5.26%-20.84%0.47
RCON logoRCONRecon Technology, Ltd.Direct Competitor10.03M0.50-0.72-3.73%-64.25%-9.15%0.08
KXIN logoKXINKaixin Auto HoldingsDirect Competitor4.84M4.40-0.10-100%-694.94%-5.94%0.08
BIDU logoBIDUBaidu, Inc.Product Competitor38.01B111.7664.26-3.04%3.48%0.21%0.34
MOGO logoMOGOMogo Inc.Product Competitor21.56M0.89-2.249.18%10.86%9.73%1.05
IQ logoIQiQIYI, Inc.Product Competitor983.6M1.02-32.84-87.01%-0.77%-0.22%1.17
DOYU logoDOYUDouYu International Holdings LimitedProduct Competitor142.14M4.71-35.00-10.58%-4.81%-6.48%0.00

Compare BAOS vs Peers

Baosheng Media Group Holdings Limited (BAOS) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs JMIA

Most directly comparable listed peer for BAOS.

Scale Benchmark

vs BABA

Larger-name benchmark to compare BAOS against a more recognizable public peer.

Peer Set

Compare Top 5

vs JMIA, GOTU, RCON, KXIN

BAOS Income Statement

Baosheng Media Group Holdings Limited (BAOS) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
MetricDec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Sales/Revenue
16.16M17.85M11.91M3.91M2.42M921.83K624.09K358.52K
Revenue Growth %
-10.46%-33.26%-67.16%-38.26%-61.83%-32.3%-93.34%
Cost of Goods Sold
1.47M1.86M1.26M2.08M2.45M308.39K433.49K678.6K
COGS % of Revenue
9.1%10.39%10.55%53.11%101.32%33.45%69.46%-
Gross Profit
14.69M▲ 0%
15.99M▲ 8.9%
10.65M▼ 33.4%
1.83M▼ 82.8%
-31.84K▼ 101.7%
613.44K▲ 2026.4%
190.6K▼ 68.9%
-320.08K▲ 0%
Gross Margin %
90.9%89.61%89.45%46.89%-1.32%66.55%30.54%-89.28%
Gross Profit Growth %
-8.88%-33.37%-82.79%-101.74%2026.45%-68.93%-
Operating Expenses
4.81M4.72M5.01M10.25M24.03M3.08M26.94M32.48M
OpEx % of Revenue
29.76%26.46%42.08%261.99%995.12%334.25%4316.22%-
Selling, General & Admin
5M5.54M5.01M3.94M3.58M2.23M3.93M9.35M
SG&A % of Revenue
30.93%31.05%42.08%100.8%148.05%241.55%629.25%-
Research & Development
00000000
R&D % of Revenue
--------
Other Operating Expenses
-187.69K-819.75K06.31M20.46M854.5K23.01M1.13M
Operating Income
9.69M▲ 0%
10.45M▲ 7.9%
5.64M▼ 46.0%
-8.99M▼ 259.3%
-24.07M▼ 167.8%
-2.47M▲ 89.7%
-26.75M▼ 983.8%
-32.8M▲ 0%
Operating Margin %
59.97%58.56%47.38%-229.8%-996.56%-267.7%-4285.68%-9150.08%
Operating Income Growth %
-7.86%-46%-259.29%-167.75%89.75%-983.83%-
EBITDA
9.73M11.2M6.19M-7.97M-23.17M-2.08M-26.4M-32.12M
EBITDA Margin %
60.19%62.77%51.93%-203.76%-959.29%-225.11%-4230.34%-8959.72%
EBITDA Growth %
-15.18%-44.78%-228.86%-190.69%91.04%-1172.25%-6.46%
D&A (Non-Cash Add-back)
36.14K751.41K542.01K1.02M900.24K392.62K345.37K682.49K
EBIT
9.69M10.45M7.24M-8.41M-24.06M-1.83M-26.74M-32.38M
Net Interest Income
-192.14K-48.31K-183.9K-57.11K16.4K-14.49K-135.16K-126.74K
Interest Income
000016.4K0052.34K
Interest Expense
192.14K48.31K183.9K57.11K014.49K135.16K179.08K
Other Income/Expense
-190.15K705.69K1.41M2.68M329.15K622.59K-124.89K-83.35K
Pretax Income
9.5M▲ 0%
11.16M▲ 17.4%
7.05M▼ 36.8%
-6.75M▼ 195.7%
-23.74M▼ 251.8%
-1.85M▲ 92.2%
-26.87M▼ 1356.3%
-32.89M▲ 0%
Pretax Margin %
58.79%62.51%59.22%-172.5%-982.93%-200.16%-4305.69%-9173.33%
Income Tax
306.04K-18.53K108.64K00000
Effective Tax Rate %
3.22%-0.17%1.54%0%0%0%0%0%
Net Income
9.19M▲ 0%
11.17M▲ 21.6%
6.94M▼ 37.9%
-6.75M▼ 197.2%
-23.74M▼ 251.8%
-1.85M▲ 92.2%
-26.87M▼ 1356.3%
-32.89M▲ 0%
Net Margin %
56.9%62.61%58.3%-172.5%-982.93%-200.16%-4305.69%-9173.33%
Net Income Growth %
-21.56%-37.85%-197.16%-251.82%92.23%-1356.3%-8.83%
Net Income (Continuing)
9.19M11.17M6.94M-6.75M-23.74M-1.85M-26.87M-32.89M
Discontinued Operations
00000000
Minority Interest
00000000
EPS (Diluted)
6.69▲ 0%
7.76▲ 16.0%
6.54▼ 15.7%
-4.62▼ 170.6%
-15.57▼ 237.0%
-1.20▲ 92.3%
-17.51▼ 1359.2%
-21.43▲ 0%
EPS Growth %
-15.99%-15.72%-170.64%-237.01%92.29%-1359.17%-7.62%
EPS (Basic)
6.697.766.54-4.62-15.57-1.20-17.51-
Diluted Shares Outstanding
1.38M1.44M1.06M1.46M1.52M1.53M1.53M1.53M
Basic Shares Outstanding
1.38M1.44M1.06M1.46M1.52M1.53M1.53M1.53M
Dividend Payout Ratio
-36.27%------

BAOS Balance Sheet

Baosheng Media Group Holdings Limited (BAOS) balance sheet — assets, liabilities & shareholders' equity

MetricDec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Total Current Assets
76.7M82.41M92.07M86.2M50.14M39.52M12.71M11.65M
Cash & Short-Term Investments
1.25M8.12M6.58M4.75M9.76M5.87M2.81M1.67M
Cash Only
1.25M8.12M6.58M4.75M6.68M3.32M1.48M1.22M
Short-Term Investments
00003.08M2.55M1.33M446.95K
Accounts Receivable
60.17M54.68M65.15M62.29M34.81M26.08M5.86M6.4M
Days Sales Outstanding
1.36K1.12K2K5.81K5.26K10.33K3.43K17.21K
Inventory
12.76M17.08M17.02M18.54M5.5M4.71M00
Days Inventory Outstanding
3.17K3.36K4.94K3.26K821.095.57K-632.77
Other Current Assets
15.28M-2.99M-2.73M620.02K60.11K7.57M427.08K295.36K
Total Non-Current Assets
734.01K2.39M1.27M7.88M7.91M9.31M8.54M8.48M
Property, Plant & Equipment
127.87K1.51M1.26M2.57M2.35M2.06M1.72M1.69M
Fixed Asset Turnover
126.35x11.84x9.43x1.52x1.03x0.45x0.36x0.19x
Goodwill
00000000
Intangible Assets
36.55K778.42K5.5K3.74M3.29M401.55K241.21K170.13K
Long-Term Investments
02.29M01.57M2.26M6.85M6.58M26.66M
Other Non-Current Assets
479.14K-2.29M04.53M-5.17M000
Total Assets
77.44M▲ 0%
84.8M▲ 9.5%
93.34M▲ 10.1%
94.08M▲ 0.8%
58.05M▼ 38.3%
48.83M▼ 15.9%
21.25M▼ 56.5%
20.13M▲ 0%
Asset Turnover
0.21x0.21x0.13x0.04x0.04x0.02x0.03x0.01x
Asset Growth %
-9.51%10.07%0.79%-38.3%-15.88%-56.48%-141.56%
Total Current Liabilities
54.57M49.43M51.68M19.48M12.61M6.47M6.42M9.23M
Accounts Payable
31.18M35.83M35.38M12.16M8.85M2.29M3.62M6.99M
Days Payables Outstanding
7.74K7.05K10.28K2.14K1.32K2.71K3.05K2.18K
Short-Term Debt
04.31M1.53M515.59K1.45M2.25M685K0
Deferred Revenue (Current)
16.77M7.16M9.17M1.62M1.29M931.32K1.07M4.1M
Other Current Liabilities
0001.66M832000
Current Ratio
1.41x1.67x1.78x4.42x3.98x6.11x1.98x1.26x
Quick Ratio
1.17x1.32x1.45x3.47x3.54x5.38x1.98x1.26x
Cash Conversion Cycle
-3.21K-2.57K-3.34K6.93K4.76K13.18K-15.66K
Total Non-Current Liabilities
3.33M3.18M351.55K537.45K11.59M000
Long-Term Debt
00000000
Capital Lease Obligations
026.32K0537.45K0000
Deferred Tax Liabilities
00000000
Other Non-Current Liabilities
3.33M3.16M000000
Total Liabilities
57.89M52.62M51.68M20.02M12.61M6.47M6.42M9.23M
Total Debt
04.72M1.88M1.05M1.45M2.25M685K0
Net Debt
-1.25M-3.4M-4.69M-3.7M-5.23M-1.06M-795.53K-1.22M
Debt / Equity
-0.15x0.05x0.01x0.03x0.05x0.05x0.00x
Debt / EBITDA
-0.42x0.30x-----0.00x
Net Debt / EBITDA
-0.13x-0.30x-0.76x----0.04x
Interest Coverage
50.43x216.31x30.69x-157.40x--170.28x-197.88x-180.82x
Total Equity
19.55M▲ 0%
32.18M▲ 64.7%
41.66M▲ 29.4%
74.06M▲ 77.8%
45.44M▼ 38.6%
42.36M▼ 6.8%
14.82M▼ 65.0%
10.9M▲ 0%
Equity Growth %
-64.66%29.44%77.77%-38.65%-6.77%-65.01%-152.62%
Book Value per Share
14.2222.3439.2150.7529.8027.619.667.10
Total Shareholders' Equity
19.55M32.18M41.66M74.06M45.44M42.36M14.82M10.9M
Common Stock
10K10.2K10.2K14.63K14.73K14.73K14.73K14.73K
Retained Earnings
17.84M29.02M35.74M29M5.26M3.41M-23.46M-27.63M
Treasury Stock
00000000
Accumulated OCI
-323.31K-656.86K2.09M3.49M-1.4M-2.63M-3.3M-3.05M
Minority Interest
00000000

BAOS Cash Flow Statement

Baosheng Media Group Holdings Limited (BAOS) cash flow — operating, investing & free cash flow history

MetricDec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Cash from Operations
-7.33M9.36M-3.39M-31.21M1.6M2.26M-1.52M-2.44M
Operating CF Margin %
-45.34%52.47%-28.49%-797.97%66.31%245.11%-243.62%-
Operating CF Growth %
-227.83%-136.24%-819.87%105.13%41.09%-167.29%-162.65%
Net Income
9.19M11.17M6.94M-6.75M-23.74M-1.85M-26.87M-32.89M
Depreciation & Amortization
36.14K751.41K542.01K1.02M900.24K392.62K345.37K682.49K
Stock-Based Compensation
00000000
Deferred Taxes
-46.03K-18.53K108.64K00000
Other Non-Cash Items
636.54K1.63M1.32M5M20.44M273.07K23.2M22.09M
Working Capital Changes
-17.15M-4.17M-12.31M-30.48M4M3.44M1.8M7.67M
Change in Receivables
-29.47M2.98M-12.46M6.07M1.2M5.82M-892.4K3.09M
Change in Inventory
-3.97M-4.32M378.68K-11.06M0000
Change in Payables
9.26M5.09M-2.73M-23.77M-2.44M-6.32M1.41M1.41M
Cash from Investing
-684.7K-1.59M1.24M-6.41M-3.78M-6.31M1.19M1.21M
Capital Expenditures
-684.7K-1.58M-1.01K-4.86M-1.53M-30.11K-479.76K-503.24K
CapEx % of Revenue
4.24%8.85%0.01%124.35%63.26%3.27%76.87%140.37%
Acquisitions
000-1.55M222.92K-2.55M0-2.55M
Investments
--------
Other Investing
-586.28K-7.44K1.25M-2.92M1.64M-1.41K-4.42K721.52K
Cash from Financing
650.82K2.06M772.37K36.09M295.76K847.35K-1.53M-1.34M
Debt Issued (Net)
650.82K4.31M1.19M-2.26M1.48M847.35K-1.53M-2.22M
Equity Issued (Net)
0001000K0000
Dividends Paid
0-4.05M0-2.17M-1.19M000
Share Repurchases
0-1.8M000000
Other Financing
01.8M-422.46K0000873.99K
Net Change in Cash
-7.55M▲ 0%
9.77M▲ 229.3%
-744.69K▼ 107.6%
-1.39M▼ 86.6%
-2.2M▼ 58.6%
-3.36M▼ 52.6%
-1.84M▲ 45.4%
-2.7M▲ 0%
Free Cash Flow
-8.01M▲ 0%
7.79M▲ 197.2%
-3.39M▼ 143.6%
-36.08M▼ 962.9%
73.6K▲ 100.2%
2.23M▲ 2928.9%
-2.01M▼ 190.0%
-2.95M▲ 0%
FCF Margin %
-49.58%43.62%-28.5%-922.33%3.05%241.84%-321.43%-823.51%
FCF Growth %
-197.19%-143.6%-962.91%100.2%2928.85%-189.98%-103.07%
FCF per Share
-5.835.40-3.19-24.720.051.45-1.31-1.92
FCF Conversion (FCF/Net Income)
-0.80x0.84x-0.49x4.63x-0.07x-1.22x0.06x0.09x
Interest Paid
210.34K28.75K000069.23K69.23K
Taxes Paid
182.94K252.88K002.16K000

BAOS Key Ratios

Baosheng Media Group Holdings Limited (BAOS) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric201920202021202220232024TTM
Return on Equity (ROE)
43.2%18.81%-11.66%-39.73%-4.2%-93.98%-301.78%
Return on Invested Capital (ROIC)
33.29%12.87%-12.56%-32.65%-4.54%-72.52%-94.63%
Gross Margin
89.61%89.45%46.89%-1.32%66.55%30.54%-89.28%
Net Margin
62.61%58.3%-172.5%-982.93%-200.16%-4305.69%-9173.33%
Debt / Equity
0.15x0.05x0.01x0.03x0.05x0.05x0.00x
Interest Coverage
216.31x30.69x-157.40x--170.28x-197.88x-180.82x
FCF Conversion
0.84x-0.49x4.63x-0.07x-1.22x0.06x0.09x
Revenue Growth
10.46%-33.26%-67.16%-38.26%-61.83%-32.3%-93.34%
Related:BAOS Dividend History·BAOS Revenue History·BAOS Price History·BAOS P/E History·BAOS Financial Ratios·BAOS Institutional Holders

BAOS Frequently Asked Questions

Baosheng Media Group Holdings Limited (BAOS) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

Baosheng Media Group Holdings Limited (BAOS) reported $0.4M in revenue for fiscal year 2024. This represents a 98% decrease from $16.2M in 2018.

Baosheng Media Group Holdings Limited (BAOS) saw revenue decline by 32.3% over the past year.

Baosheng Media Group Holdings Limited (BAOS) reported a net loss of $32.9M for fiscal year 2024.

Dividend & Returns

Baosheng Media Group Holdings Limited (BAOS) has a return on equity (ROE) of -94.0%. Negative ROE indicates the company is unprofitable.

Baosheng Media Group Holdings Limited (BAOS) had negative free cash flow of $3.0M in fiscal year 2024, likely due to heavy capital investments.

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