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Baosheng Media Group Holdings Limited (BAOS) 10-Year Financial Performance & Capital Metrics

BAOS • • Industrial / General
Communication ServicesAdvertising & MarketingSpecialized Digital Marketing ServicesPerformance Marketing Specialists
AboutBaosheng Media Group Holdings Limited operates as an online marketing solution provider in the People's Republic of China. The company connects advertisers, online media, and helping advertisers to manage their online marketing activities in various ways, including advising on advertising strategies, budget, and choice of advertising channels; procures ad inventory; offers ad optimization services; and administrates and fine-tunes the ad placement process. It also serves media businesses in various ways, including identifying advertisers to buy their ad inventory; facilitating payment arrangements with advertisers; assisting advertisers in handling ad deployment logistics with media; and engaging in other marketing and promotion activities aimed at educating and inducing advertisers to use online advertising. The company's advertising services comprise search engine marketing (SEM) services, such as the deployment of ranked search ads and other display search ads offered by search engine operators; and non-SEM services consisting of social media marketing, in-feed advertising, and mobile app advertising through deploying ads on media, such as social media platforms, short-video platforms, news portals, and mobile apps. Baosheng Media Group Holdings Limited was incorporated in 2014 and is headquartered in Beijing, the People's Republic of China.Show more
  • Revenue $624K -32.3%
  • EBITDA -$26M -1172.3%
  • Net Income -$27M -1356.3%
  • EPS (Diluted) -17.51 -1359.2%
  • Gross Margin 30.54% -54.1%
  • EBITDA Margin -4230.34% -1779.2%
  • Operating Margin -4285.68% -1500.9%
  • Net Margin -4305.69% -2051.1%
  • ROE -93.98% -2135.9%
  • ROIC -72.52% -1496.7%
  • Debt/Equity 0.05 -13.1%
  • Interest Coverage -197.88 -16.2%
Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

  • ✓Company is almost debt free
  • ✓Trading at only 0.3x book value

✗Weaknesses

  • ✗Negative free cash flow
  • ✗Low quality earnings: Net income not backed by cash flow
  • ✗Sales declining 48.9% over 5 years
  • ✗Trading more than 30% below 52-week high
  • ✗Low asset turnover indicates capital-intensive operations

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

Price & Volume

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Growth Metrics

Revenue CAGR

10Y-
5Y-48.86%
3Y-45.76%
TTM-75.56%

Profit (Net Income) CAGR

10Y-
5Y-
3Y-
TTM5.81%

EPS CAGR

10Y-
5Y-
3Y-
TTM6.93%

ROCE

10Y Avg-8.83%
5Y Avg-28.02%
3Y Avg-46.42%
Latest-93.55%

Peer Comparison

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STFSStar Fashion Culture Holdings Limited5.43M0.120.1357.6%1.52%0.51%100%0.24
BAOSBaosheng Media Group Holdings Limited4.36M2.84-0.16-32.3%-18.58%-193.72%0.05
TNMGTNL Mediagene97.49M2.36-0.6835.31%-175.29%-156.3%0.64

Profit & Loss

Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024
Sales/Revenue+16.16M17.85M11.91M3.91M2.42M921.83K624.09K
Revenue Growth %-0.1%-0.33%-0.67%-0.38%-0.62%-0.32%
Cost of Goods Sold+1.47M1.86M1.26M2.08M2.45M308.39K433.49K
COGS % of Revenue0.09%0.1%0.11%0.53%1.01%0.33%0.69%
Gross Profit+14.69M15.99M10.65M1.83M-31.84K613.44K190.6K
Gross Margin %0.91%0.9%0.89%0.47%-0.01%0.67%0.31%
Gross Profit Growth %-0.09%-0.33%-0.83%-1.02%20.26%-0.69%
Operating Expenses+4.81M4.72M5.01M10.25M24.03M3.08M26.94M
OpEx % of Revenue0.3%0.26%0.42%2.62%9.95%3.34%43.16%
Selling, General & Admin5M5.54M5.01M3.94M3.58M2.23M3.93M
SG&A % of Revenue0.31%0.31%0.42%1.01%1.48%2.42%6.29%
Research & Development0000000
R&D % of Revenue-------
Other Operating Expenses-187.69K-819.75K06.31M20.46M854.5K23.01M
Operating Income+9.69M10.45M5.64M-8.99M-24.07M-2.47M-26.75M
Operating Margin %0.6%0.59%0.47%-2.3%-9.97%-2.68%-42.86%
Operating Income Growth %-0.08%-0.46%-2.59%-1.68%0.9%-9.84%
EBITDA+9.73M11.2M6.19M-7.97M-23.17M-2.08M-26.4M
EBITDA Margin %0.6%0.63%0.52%-2.04%-9.59%-2.25%-42.3%
EBITDA Growth %-0.15%-0.45%-2.29%-1.91%0.91%-11.72%
D&A (Non-Cash Add-back)36.14K751.41K542.01K1.02M900.24K392.62K345.37K
EBIT9.69M10.45M7.24M-8.41M-24.06M-1.83M-26.74M
Net Interest Income+-192.14K-48.31K-183.9K-57.11K16.4K-14.49K-135.16K
Interest Income000016.4K00
Interest Expense192.14K48.31K183.9K57.11K014.49K135.16K
Other Income/Expense-190.15K705.69K1.41M2.68M329.15K622.59K-124.89K
Pretax Income+9.5M11.16M7.05M-6.75M-23.74M-1.85M-26.87M
Pretax Margin %0.59%0.63%0.59%-1.73%-9.83%-2%-43.06%
Income Tax+306.04K-18.53K108.64K0000
Effective Tax Rate %0.97%1%0.98%1%1%1%1%
Net Income+9.19M11.17M6.94M-6.75M-23.74M-1.85M-26.87M
Net Margin %0.57%0.63%0.58%-1.73%-9.83%-2%-43.06%
Net Income Growth %-0.22%-0.38%-1.97%-2.52%0.92%-13.56%
Net Income (Continuing)9.19M11.17M6.94M-6.75M-23.74M-1.85M-26.87M
Discontinued Operations0000000
Minority Interest0000000
EPS (Diluted)+6.697.766.54-4.62-15.57-1.20-17.51
EPS Growth %-0.16%-0.16%-1.71%-2.37%0.92%-13.59%
EPS (Basic)6.697.766.54-4.62-15.57-1.20-17.51
Diluted Shares Outstanding1.38M1.44M1.06M1.46M1.52M1.53M1.53M
Basic Shares Outstanding1.38M1.44M1.06M1.46M1.52M1.53M1.53M
Dividend Payout Ratio-0.36%-----

Balance Sheet

Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024
Total Current Assets+76.7M82.41M92.07M86.2M50.14M39.52M12.71M
Cash & Short-Term Investments1.25M8.12M6.58M4.75M9.76M5.87M2.81M
Cash Only1.25M8.12M6.58M4.75M6.68M3.32M1.48M
Short-Term Investments00003.08M2.55M1.33M
Accounts Receivable60.17M54.68M65.15M62.29M34.81M26.08M5.86M
Days Sales Outstanding1.36K1.12K2K5.81K5.26K10.33K3.43K
Inventory12.76M17.08M17.02M18.54M5.5M4.71M0
Days Inventory Outstanding3.17K3.36K4.94K3.26K821.095.57K-
Other Current Assets15.28M-2.99M-2.73M620.02K60.11K7.57M427.08K
Total Non-Current Assets+734.01K2.39M1.27M7.88M7.91M9.31M8.54M
Property, Plant & Equipment127.87K1.51M1.26M2.57M2.35M2.06M1.72M
Fixed Asset Turnover126.35x11.84x9.43x1.52x1.03x0.45x0.36x
Goodwill0000000
Intangible Assets36.55K778.42K5.5K3.74M3.29M401.55K241.21K
Long-Term Investments02.29M01.57M2.26M6.85M6.58M
Other Non-Current Assets479.14K-2.29M04.53M-5.17M00
Total Assets+77.44M84.8M93.34M94.08M58.05M48.83M21.25M
Asset Turnover0.21x0.21x0.13x0.04x0.04x0.02x0.03x
Asset Growth %-0.1%0.1%0.01%-0.38%-0.16%-0.56%
Total Current Liabilities+54.57M49.43M51.68M19.48M12.61M6.47M6.42M
Accounts Payable31.18M35.83M35.38M12.16M8.85M2.29M3.62M
Days Payables Outstanding7.74K7.05K10.28K2.14K1.32K2.71K3.05K
Short-Term Debt04.31M1.53M515.59K1.45M2.25M685K
Deferred Revenue (Current)1000K1000K1000K1000K1000K931.32K1000K
Other Current Liabilities0001.66M83200
Current Ratio1.41x1.67x1.78x4.42x3.98x6.11x1.98x
Quick Ratio1.17x1.32x1.45x3.47x3.54x5.38x1.98x
Cash Conversion Cycle-3.21K-2.57K-3.34K6.93K4.76K13.18K-
Total Non-Current Liabilities+3.33M3.18M351.55K537.45K11.59M00
Long-Term Debt0000000
Capital Lease Obligations026.32K0537.45K000
Deferred Tax Liabilities0000000
Other Non-Current Liabilities3.33M3.16M00000
Total Liabilities57.89M52.62M51.68M20.02M12.61M6.47M6.42M
Total Debt+04.72M1.88M1.05M1.45M2.25M685K
Net Debt-1.25M-3.4M-4.69M-3.7M-5.23M-1.06M-795.53K
Debt / Equity-0.15x0.05x0.01x0.03x0.05x0.05x
Debt / EBITDA-0.42x0.30x----
Net Debt / EBITDA-0.13x-0.30x-0.76x----
Interest Coverage50.43x216.31x30.69x-157.40x--170.28x-197.88x
Total Equity+19.55M32.18M41.66M74.06M45.44M42.36M14.82M
Equity Growth %-0.65%0.29%0.78%-0.39%-0.07%-0.65%
Book Value per Share14.2222.3439.2150.7529.8027.619.66
Total Shareholders' Equity19.55M32.18M41.66M74.06M45.44M42.36M14.82M
Common Stock10K10.2K10.2K14.63K14.73K14.73K14.73K
Retained Earnings17.84M29.02M35.74M29M5.26M3.41M-23.46M
Treasury Stock0000000
Accumulated OCI-323.31K-656.86K2.09M3.49M-1.4M-2.63M-3.3M
Minority Interest0000000

Cash Flow

Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024
Cash from Operations+-7.33M9.36M-3.39M-31.21M1.6M2.26M-1.52M
Operating CF Margin %-0.45%0.52%-0.28%-7.98%0.66%2.45%-2.44%
Operating CF Growth %-2.28%-1.36%-8.2%1.05%0.41%-1.67%
Net Income9.19M11.17M6.94M-6.75M-23.74M-1.85M-26.87M
Depreciation & Amortization36.14K751.41K542.01K1.02M900.24K392.62K345.37K
Stock-Based Compensation0000000
Deferred Taxes-46.03K-18.53K108.64K0000
Other Non-Cash Items636.54K1.63M1.32M5M20.44M273.07K23.2M
Working Capital Changes-17.15M-4.17M-12.31M-30.48M4M3.44M1.8M
Change in Receivables-29.47M2.98M-12.46M6.07M1.2M5.82M-892.4K
Change in Inventory-3.97M-4.32M378.68K-11.06M000
Change in Payables9.26M5.09M-2.73M-23.77M-2.44M-6.32M1.41M
Cash from Investing+-684.7K-1.59M1.24M-6.41M-3.78M-6.31M1.19M
Capital Expenditures-684.7K-1.58M-1.01K-4.86M-1.53M-30.11K-479.76K
CapEx % of Revenue0.04%0.09%0%1.24%0.63%0.03%0.77%
Acquisitions-------
Investments-------
Other Investing-586.28K-7.44K1.25M-2.92M1.64M-1.41K-4.42K
Cash from Financing+650.82K2.06M772.37K36.09M295.76K847.35K-1.53M
Debt Issued (Net)-------
Equity Issued (Net)-------
Dividends Paid0-4.05M0-2.17M-1.19M00
Share Repurchases-------
Other Financing01.8M-422.46K0000
Net Change in Cash-------
Free Cash Flow+-8.01M7.79M-3.39M-36.08M73.6K2.23M-2.01M
FCF Margin %-0.5%0.44%-0.28%-9.22%0.03%2.42%-3.21%
FCF Growth %-1.97%-1.44%-9.63%1%29.29%-1.9%
FCF per Share-5.835.40-3.19-24.720.051.45-1.31
FCF Conversion (FCF/Net Income)-0.80x0.84x-0.49x4.63x-0.07x-1.22x0.06x
Interest Paid210.34K28.75K000069.23K
Taxes Paid182.94K252.88K002.16K00

Key Ratios

Metric2018201920202021202220232024
Return on Equity (ROE)47.03%43.2%18.81%-11.66%-39.73%-4.2%-93.98%
Return on Invested Capital (ROIC)39.72%33.29%12.87%-12.56%-32.65%-4.54%-72.52%
Gross Margin90.9%89.61%89.45%46.89%-1.32%66.55%30.54%
Net Margin56.9%62.61%58.3%-172.5%-982.93%-200.16%-4305.69%
Debt / Equity-0.15x0.05x0.01x0.03x0.05x0.05x
Interest Coverage50.43x216.31x30.69x-157.40x--170.28x-197.88x
FCF Conversion-0.80x0.84x-0.49x4.63x-0.07x-1.22x0.06x
Revenue Growth-10.46%-33.26%-67.16%-38.26%-61.83%-32.3%

Revenue by Segment

20202021202220232024
Rebates and incentives offered by publishers-3.66M1.93M887.04K402.46K
Rebates and incentives offered by publishers Growth---47.31%-54.04%-54.63%
Net fees from advertisers-248.39K484.91K34.8K221.63K
Net fees from advertisers Growth--95.22%-92.82%536.93%
Rebates And Incentives Offered By Publishers9.43M----
Rebates And Incentives Offered By Publishers Growth-----
Net Fees From Advertisers2.48M----
Net Fees From Advertisers Growth-----

Frequently Asked Questions

Growth & Financials

Baosheng Media Group Holdings Limited (BAOS) reported $1.5M in revenue for fiscal year 2024. This represents a 90% decrease from $16.2M in 2018.

Baosheng Media Group Holdings Limited (BAOS) saw revenue decline by 32.3% over the past year.

Baosheng Media Group Holdings Limited (BAOS) reported a net loss of $28.7M for fiscal year 2024.

Dividend & Returns

Baosheng Media Group Holdings Limited (BAOS) has a return on equity (ROE) of -94.0%. Negative ROE indicates the company is unprofitable.

Baosheng Media Group Holdings Limited (BAOS) generated $0.2M in free cash flow for fiscal year 2024. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

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