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$74.73$15.7B
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BBY logo

Best Buy Co., Inc. (BBY) Price Target Analysis

Updated Jun 18, 2026
Analyst Rating: Hold
Based on 41 analysts

2.2% Below Target

BBY trades 2.2% below Wall Street's consensus target of $76.40.

Current Price$74.73
Average Target$76.40
Target
Current
Low$60.00
Median$77.00
High$90.00

Analyst Target Range

Forward P/E11.4x
(Value)
PEG Ratio—
Implied Growth+21.0%
(Moderate)
Analyst Spread39.3%
(Moderate)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$74.73
Consensus$76.40
High$90.00
Low$60.00

Consensus Scenario Assumptions

The base valuation assumes BBY achieves its forward estimates and maintains a stable P/E multiple of 11.4x. This scenario reflects the blended consensus of 41 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 41 published analyst recommendations for BBY

54% hold / mixed conviction
+11
BearishBullish
Weighted analyst sentiment score based on 41 ratings
ConsensusHold
Coverage41 Analysts
Net Score+11
Bull / Bear34% / 12%
Strong Buy00%
Buy1434%
Hold2254%
Sell512%
Strong Sell00%
Strong Buy
00%
Buy
1434%
Hold
2254%
Sell
512%
Strong Sell
00%
Recommendation Mix34% Buy · 54% Hold · 12% Sell
Buy (14)Hold (22)Sell (5)

BBY Price Target Analysis

Updated June 22, 2026

As of June 22, 2026, Best Buy Co., Inc. (BBY) has a Wall Street consensus price target of $76.40, based on estimates from 41 covering analysts. With the stock currently trading at $74.73, this represents a potential upside of +2.2%. The company has a market capitalization of $15.75B.

Analyst price targets range from a low of $60.00 to a high of $90.00, representing a 39% spread in expectations. The median target of $77.00 aligns closely with the consensus average.

The current analyst consensus rating is Hold, with 14 analysts rating the stock as a Buy or Strong Buy,22 rating it Hold, and 5 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.

From a valuation perspective, BBY trades at a trailing P/E of 14.8x and forward P/E of 11.4x. Analysts expect EPS to grow +21.0% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $97.29, with bear and bull scenarios of $61.29 and $128.19 respectively. Model confidence stands at 54/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+11.6%
Industry Consensus
Avg Forward P/E
24.6x
(Fair)
Peers with Coverage
10 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
WMT logo
WMTWalmart Inc.
$934.0B$117.18$139.44
+19.0%
Buy40.3x66
TGT logo
TGTTarget Corporation
$59.4B$130.74$131.26
+0.4%
Hold15.6x60
COST logo
COSTCostco Wholesale Corporation
$421.9B$951.45$1109.92
+16.7%
Buy46.4x58
BJ logo
BJBJ's Wholesale Club Holdings, Inc.
$10.9B$85.22$111.50
+30.8%
Hold18.9x27
DG logo
DGDollar General Corporation
$25.0B$113.50$137.21
+20.9%
Buy15.5x51
DLTR logo
DLTRDollar Tree, Inc.
$21.5B$111.65$122.53
+9.7%
Buy16.1x49
AMZN logo
AMZNAmazon.com, Inc.
$2.6T$244.39$307.77
+25.9%
Buy27.8x94
GME logo
GMEGameStop Corp.
$9.7B$21.52$18.25
-15.2%
Hold21.7x36
HGV logo
HGVHilton Grand Vacations Inc.
$4.3B$52.73$52.00
-1.4%
Hold9.6x16
AAPL logo
AAPLApple Inc.
$4.4T$298.01$326.47
+9.6%
Buy34.0x110

BBY — Frequently Asked Questions

Quick answers to the most common questions about buying BBY stock.

What is the BBY stock price target for 2026?

The consensus price target for BBY is $76.4, close to the current price of $74.73 (2.2% implied move). Based on 41 analyst estimates, the stock appears fairly valued near current levels.

Is BBY a buy, sell, or hold?

BBY has a consensus rating of "Hold" based on 41 Wall Street analysts. The rating breakdown is mixed, with 22 Hold ratings making up the largest segment. The consensus 12-month price target of $76.4 implies 2.2% upside from current levels.

Is BBY stock overvalued or undervalued?

With a forward P/E of 11.4191x, BBY trades at a relatively low valuation. The consensus target of $76.4 implies 2.2% appreciation, suggesting the market may be pricing in risks.

How high can BBY stock go?

The most bullish Wall Street analyst has a price target of $90 for BBY, while the most conservative target is $60. The consensus of $76.4 represents the median expectation. Our quantitative valuation model projects a bull case target of $128 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover BBY stock?

BBY is heavily covered by Wall Street, with 41 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 14 have Buy ratings, 22 recommend Hold, and 5 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the BBY stock forecast?

The 12-month BBY stock forecast based on 41 Wall Street analysts shows a consensus price target of $76.4, with estimates ranging from $60 (bear case) to $90 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $97, with bear/bull scenarios of $61/$128.

What is BBY's fair value based on fundamentals?

Our quantitative valuation model calculates BBY's fair value at $97 (base case), with a bear case of $61 and bull case of $128. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 54/100.

What is BBY's forward P/E ratio?

BBY trades at a forward P/E ratio of 11.4x based on next-twelve-months earnings estimates compared to a trailing P/E of 14.8x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy BBY stock?

BBY appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $76.4 target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do BBY price targets vary so much?

BBY analyst price targets range from $60 to $90, a 39% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $76.4 consensus represents the middle ground. Our model's $61-$128 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

Full Stock Analysis

Deep dive into BBY consensus models and risk factors.

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Intrinsic Valuation

DCF models, multiple analysis, and analyst estimates.

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Historical Returns

10-year return with dividends reinvested.

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Peer Comparison

Compare growth, multiples, and margins vs sector.

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