Cheer Holding, Inc.(CHR)Earnings, Financials & Key Ratios

CHR•NASDAQ

$1.80

$362119 mkt cap·0.1× P/E·Price updated May 6, 2026

SectorCommunication Services IndustryAdvertising & Marketing Sub-IndustryDigital ad platforms and programmatic

AboutCheer Holding, Inc., through its subsidiaries, provides advertisement and content production services in the People's Republic of China. The company also engages in mobile and online advertising, and media and entertainment businesses. In addition, it operates CHEERS app, an e-commerce platform that allows users to access online store, live streaming, series TV shows, and online games, as well as online short videos, variety shows, and dramas. It is also developing CheerCar App, an interactive entertainment app; CheerReal, a digital collection NFT app; and CheerChat App, an overseas social audio app. The company was formerly known as Glory Star New Media Group Holdings Limited and changed its name to Cheer Holding, Inc. in November 2023. The company was founded in 2016 and is headquartered in Beijing, the People's Republic of China.Show more

Revenue$149M+1.1%
EBITDA$33M+13.2%
Net Income$26M-1.3%
EPS (Diluted)24.07-80.8%
Gross Margin70.97%-3.1%
EBITDA Margin22.37%+11.9%
Operating Margin17.66%+1.6%
Net Margin17.21%-2.4%
ROE7.59%-14.5%
ROIC15.41%-15.5%
Debt/Equity0.03-31.1%

Technical→

CHR Key Insights

Cheer Holding, Inc. (CHR) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

✓Company is almost debt free
✓Healthy 5Y average net margin of 19.0%
✓Trading at only 0.0x book value

✗Weaknesses

✗Profits declining 12.2% over 5 years
✗Weak momentum: RS Rating 2 (bottom 2%)
✗Shares diluted 100.0% in last year
✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

CHR Price & Volume

Cheer Holding, Inc. (CHR) stock price & volume — 10-year historical chart

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CHR Growth Metrics

Cheer Holding, Inc. (CHR) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-

5 Years3.76%

3 Years-1.78%

TTM999.18%

Profit CAGR

10 Years-

5 Years-12.16%

3 Years-1.6%

TTM468.75%

EPS CAGR

10 Years-

5 Years-43.4%

3 Years-50.42%

TTM467.54%

Return on Capital

10 Years23.73%

5 Years14.48%

3 Years9.79%

Last Year7.77%

Company	Market Cap	Stock Price	P/E Ratio (TTM)	Revenue Growth 1Y	Net Margin	Return on Equity (ROE)	Debt / Equity
GOTUGaotu Techedu Inc.Direct Competitor	759.78M	1.97	-4.87	55.99%	-6.4%	-21.76%	0.25
COE51Talk Online Education GroupDirect Competitor	2.51M	26.00	-0.36	86.98%	-13.42%
FEDUFour Seasons Education (Cayman) Inc.Direct Competitor	2.23M	10.50	18.84	100.15%	0.32%	0.16%	0.19
EDUNew Oriental Education & Technology Group Inc.Product Competitor	8.96B	56.30	24.48	13.6%	7.37%	9.09%	0.20
TALTAL Education GroupProduct Competitor	773.5M	11.44	9.08	51.22%	6.45%	4.72%	0.09
DAOYoudao, Inc.Product Competitor	362.86M	11.60		3.56%	1.82%
AMBOAmbow Education Holding Ltd.Product Competitor	308.5K	2.16	4.60	-86.19%	20.72%	71.03%	0.79
BIDUBaidu, Inc.Supply Chain	49.17B	140.59	14.54	-1.09%	6.9%	3.13%	0.28

Compare CHR vs Peers

Cheer Holding, Inc. (CHR) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs GOTU

Most directly comparable listed peer for CHR.

Scale Benchmark

vs BIDU

Larger-name benchmark to compare CHR against a more recognizable public peer.

Peer Set

Compare Top 5

vs GOTU, COE, FEDU, EDU

CHR Income Statement

Cheer Holding, Inc. (CHR) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily

Line item	Dec'17	Dec'18	Dec'19	Dec'20	Dec'21	Dec'22	Dec'23	Dec'24	Dec'25	TTM
Sales/Revenue	33.24M	57.8M	65.78M	123.76M	153.01M	157.08M	152.33M	147.2M	148.84M	310.53M
Revenue Growth %	-	73.91%	13.8%	88.16%	23.63%	2.66%	-3.03%	-3.37%	1.11%	999.18%
Cost of Goods Sold	19.44M	37.35M	31.9M	38.48M	34.94M	40.58M	39.55M	39.39M	43.21M	84.43M
COGS % of Revenue	58.5%	64.62%	48.5%	31.09%	22.84%	25.83%	25.96%	26.76%	29.03%	-
Gross Profit	13.79M▲ 0%	20.45M▲ 48.2%	33.88M▲ 65.7%	85.28M▲ 151.7%	118.07M▲ 38.4%	116.5M▼ 1.3%	112.78M▼ 3.2%	107.81M▼ 4.4%	105.63M▼ 2.0%	226.09M▲ 0%
Gross Margin %	41.5%	35.38%	51.5%	68.91%	77.16%	74.17%	74.04%	73.24%	70.97%	72.81%
Gross Profit Growth %	-	48.25%	65.66%	151.75%	38.44%	-1.33%	-3.19%	-4.41%	-2.02%	-
Operating Expenses	3.52M	6.97M	7.04M	54.61M	81.78M	89.77M	83.49M	82.22M	79.34M	168.95M
OpEx % of Revenue	10.59%	12.05%	10.7%	44.13%	53.45%	57.15%	54.81%	55.85%	53.31%	-
Selling, General & Admin	3.35M	6.46M	6.29M	53.92M	80.86M	88.44M	81.86M	78.79M	74.17M	165.15M
SG&A % of Revenue	10.09%	11.18%	9.56%	43.57%	52.85%	56.3%	53.74%	53.53%	49.83%	-
Research & Development	166K	502K	749K	691K	920K	1.33M	1.64M	3.43M	5.17M	3.79M
R&D % of Revenue	0.5%	0.87%	1.14%	0.56%	0.6%	0.85%	1.07%	2.33%	3.48%	-
Other Operating Expenses	0	0	0	0	0	0	0	0	0	0
Operating Income	10.27M▲ 0%	-276.97K▼ 102.7%	26.84M▲ 9790.2%	30.67M▲ 14.3%	36.29M▲ 18.3%	26.73M▼ 26.3%	29.29M▲ 9.6%	25.59M▼ 12.6%	26.29M▲ 2.7%	57.15M▲ 0%
Operating Margin %	30.91%	-0.48%	40.8%	24.78%	23.72%	17.01%	19.23%	17.39%	17.66%	18.4%
Operating Income Growth %	-	-102.7%	9790.22%	14.27%	18.32%	-26.35%	9.57%	-12.61%	2.72%	-
EBITDA	10.43M	1.61M	27.89M	34.03M	38.8M	30.06M	33.06M	29.41M	33.29M	62.67M
EBITDA Margin %	31.38%	2.78%	42.4%	27.49%	25.36%	19.14%	21.71%	19.98%	22.37%	20.18%
EBITDA Growth %	-	-84.57%	1633.35%	21.99%	14.04%	-22.52%	9.98%	-11.04%	13.18%	339.59%
D&A (Non-Cash Add-back)	156K	0	1.05M	3.36M	2.52M	3.34M	3.78M	3.82M	7M	5.52M
EBIT	10.27M	1.61M	26.89M	50.91M	36.84M	26.73M	29.29M	25.59M	26.29M	58.43M
Net Interest Income	-45K	-497K	-295K	-282K	-513K	-93K	3K	262K	69K	193K
Interest Income	0	0	0	0	0	0	3K	262K	69K	255K
Interest Expense	45K	497K	295K	282K	513K	93K	0	0	0	62K
Other Income/Expense	-45K	1.89M	-245K	19.96M	41K	127K	1.3M	342K	-594K	1.77M
Pretax Income	10.23M▲ 0%	1.61M▼ 84.3%	26.59M▲ 1552.7%	50.63M▲ 90.4%	36.33M▼ 28.3%	26.85M▼ 26.1%	30.59M▲ 13.9%	25.93M▼ 15.2%	25.69M▼ 0.9%	58.92M▲ 0%
Pretax Margin %	30.78%	2.78%	40.43%	40.91%	23.74%	17.1%	20.08%	17.62%	17.26%	18.97%
Income Tax	-789K	241K	191K	1.67M	976K	413K	61K	-34K	73K	-58K
Effective Tax Rate %	-7.71%	14.98%	0.72%	3.3%	2.69%	1.54%	0.2%	-0.13%	0.28%	-0.1%
Net Income	11.02M▲ 0%	12.9M▲ 17.1%	26.32M▲ 104.0%	48.99M▲ 86.1%	35.29M▼ 28.0%	26.89M▼ 23.8%	30.48M▲ 13.3%	25.97M▼ 14.8%	25.62M▼ 1.3%	58.98M▲ 0%
Net Margin %	33.15%	22.32%	40.02%	39.58%	23.06%	17.12%	20.01%	17.64%	17.21%	18.99%
Net Income Growth %	-	17.11%	104.01%	86.11%	-27.97%	-23.8%	13.34%	-14.8%	-1.34%	468.75%
Net Income (Continuing)	11.02M	13.05M	26.4M	48.96M	35.35M	26.44M	30.53M	25.97M	25.62M	58.98M
Discontinued Operations	0	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	475K	471K	553K	75K	78K	77K	85K	77K
EPS (Diluted)	110.50▲ 0%	26.00▼ 76.5%	283.00▲ 988.5%	414.50▲ 46.5%	270.00▼ 34.9%	197.50▼ 26.9%	176.50▼ 10.6%	125.50▼ 28.9%	24.07▼ 80.8%	293.15▲ 0%
EPS Growth %	-	-76.47%	988.46%	46.47%	-34.86%	-26.85%	-10.63%	-28.9%	-80.82%	467.54%
EPS (Basic)	110.50	26.00	319.50	455.00	270.00	197.50	176.50	125.50	24.07	-
Diluted Shares Outstanding	99.54K	62.29K	92.97K	118.25K	130.76K	136.25K	172.75K	206.54K	1.06M	201.18K
Basic Shares Outstanding	99.54K	62.29K	82.41K	107.69K	130.76K	136.25K	172.75K	206.54K	1.06M	201.18K
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-	-

CHR Balance Sheet

Cheer Holding, Inc. (CHR) balance sheet — assets, liabilities & shareholders' equity

Line item	Dec'17	Dec'18	Dec'19	Dec'20	Dec'21	Dec'22	Dec'23	Dec'24	Dec'25	TTM
Total Current Assets	25.55M	526.89K	60.48M	103.12M	153.54M	183.84M	306.87M	305.57M	366.58M	314M
Cash & Short-Term Investments	5.19M	406.99K	6.92M	19.46M	77.3M	70.48M	194.53M	197.66M	242.08M	186.38M
Cash Only	5.19M	406.99K	6.92M	17.73M	77.3M	70.48M	194.23M	197.66M	242.08M	186.09M
Short-Term Investments	0	0	0	1.73M	0	0	298K	0	0	291K
Accounts Receivable	6.92M	35.55M	51.06M	81.11M	63.13M	98.03M	81.17M	77.07M	79.68M	79.82M
Days Sales Outstanding	76.04	224.47	283.34	239.21	150.6	227.8	194.5	191.12	195.41	95.85
Inventory	0	0	0	0	0	0	0	0	0	-47.76M
Days Inventory Outstanding	-	-	-	-	-	-	-	-	-	-21.81
Other Current Assets	584K	-35.55M	2.45M	0	0	15.33M	31.18M	38K	44.82M	47.8M
Total Non-Current Assets	6.18M	251.89M	19.23M	40.28M	41.63M	22.12M	20.76M	41.02M	35.11M	19.24M
Property, Plant & Equipment	730K	0	2.36M	1.94M	1.54M	910K	462K	404K	278K	447K
Fixed Asset Turnover	45.53x	-	27.90x	63.80x	99.36x	172.61x	329.71x	364.35x	535.38x	491.54x
Goodwill	0	0	0	0	0	0	0	0	0	0
Intangible Assets	0	0	14.68M	15.63M	16.72M	20.3M	20.25M	40.53M	34.73M	18.18M
Long-Term Investments	0	251.89M	257.52M	0	0	0	-20.55M	0	0	-38.73M
Other Non-Current Assets	4.64M	-18K	-255.86M	21.95M	23.32M	808K	20.55M	16K	94K	40.08M
Total Assets	31.73M▲ 0%	252.41M▲ 695.5%	79.71M▼ 68.4%	143.4M▲ 79.9%	195.17M▲ 36.1%	205.96M▲ 5.5%	327.63M▲ 59.1%	346.59M▲ 5.8%	401.69M▲ 15.9%	333.24M▲ 0%
Asset Turnover	1.05x	0.23x	0.83x	0.86x	0.78x	0.76x	0.46x	0.42x	0.37x	1.10x
Asset Growth %	-	695.5%	-68.42%	79.9%	36.11%	5.53%	59.07%	5.79%	15.9%	84.21%
Total Current Liabilities	19.99M	21.25M	15.74M	35.36M	34.56M	32.9M	46.22M	39.9M	31.79M	45.48M
Accounts Payable	25K	806K	4.55M	7.89M	12.88M	6.41M	9.6M	2.04M	2.74M	2.67M
Days Payables Outstanding	0.47	7.88	52.01	74.81	134.51	57.61	88.59	18.89	23.18	25.58
Short-Term Debt	1.99M	13.64M	2.87M	7.79M	5M	4.42M	4.22M	9.59M	9.31M	6.88M
Deferred Revenue (Current)	996K	245K	610K	609K	536K	147K	130K	27K	1K	529K
Other Current Liabilities	0	0	6.92M	17.9M	15.52M	0	30.71M	24.58M	17.02M	144K
Current Ratio	1.28x	0.02x	3.84x	2.92x	4.44x	5.59x	6.64x	7.66x	11.53x	11.53x
Quick Ratio	1.28x	0.02x	3.84x	2.92x	4.44x	5.59x	6.64x	7.66x	11.53x	11.53x
Cash Conversion Cycle	-	-	-	-	-	-	-	-	-	48.46
Total Non-Current Liabilities	0	9.03M	1.72M	3.59M	1.15M	557K	1.41M	1.62M	134K	1.62M
Long-Term Debt	0	0	0	1.37M	0	0	1.41M	1.37M	0	1.38M
Capital Lease Obligations	0	0	1.72M	1.39M	1.13M	471K	0	250K	134K	903K
Deferred Tax Liabilities	0	0	0	0	0	0	0	0	0	0
Other Non-Current Liabilities	0	9.03M	0	833K	24K	86K	0	0	0	93K
Total Liabilities	19.99M	23.79K	17.45M	38.95M	35.71M	33.46M	47.63M	41.52M	31.92M	47.09M
Total Debt	1.99M	13.64M	4.9M	10.93M	6.42M	5.1M	5.95M	11.32M	9.45M	8.64M
Net Debt	-3.2M	-406.99K	-2.02M	-6.8M	-70.89M	-65.38M	-188.27M	-186.34M	-232.63M	-177.74M
Debt / Equity	0.17x	0.05x	0.08x	0.10x	0.04x	0.03x	0.02x	0.04x	0.03x	0.03x
Debt / EBITDA	0.19x	8.47x	0.18x	0.32x	0.17x	0.17x	0.18x	0.38x	0.28x	0.14x
Net Debt / EBITDA	-0.31x	-0.25x	-0.07x	-0.20x	-1.83x	-2.17x	-5.69x	-6.34x	-6.99x	-6.99x
Interest Coverage	228.31x	3.24x	91.15x	180.55x	71.81x	287.38x	-	-	-	942.39x
Total Equity	11.74M▲ 0%	252.39M▲ 2050.4%	62.26M▼ 75.3%	104.45M▲ 67.8%	159.46M▲ 52.7%	172.5M▲ 8.2%	280.01M▲ 62.3%	305.07M▲ 9.0%	369.77M▲ 21.2%	286.15M▲ 0%
Equity Growth %	-	2050.37%	-75.33%	67.77%	52.67%	8.18%	62.32%	8.95%	21.21%	85.21%
Book Value per Share	117.92	4051.65	669.65	883.26	1219.50	1266.10	1620.88	1477.02	347.38	1422.37
Total Shareholders' Equity	11.74M	252.39M	61.78M	103.98M	158.91M	172.43M	279.93M	304.99M	369.68M	286.07M
Common Stock	20K	247.39M	4K	6K	7K	7K	10K	10K	234K	10K
Retained Earnings	10.68M	1.61M	49.55M	89.27M	123.98M	150.69M	181.16M	207.13M	232.75M	193.58M
Treasury Stock	0	0	0	0	0	0	0	0	0	0
Accumulated OCI	789K	0	-1.15M	5.54M	9.29M	-5.27M	-7.46M	-15.63M	-1.03M	-14.31M
Minority Interest	0	0	475K	471K	553K	75K	78K	77K	85K	77K

CHR Cash Flow Statement

Cheer Holding, Inc. (CHR) cash flow — operating, investing & free cash flow history

Line item	Dec'17	Dec'18	Dec'19	Dec'20	Dec'21	Dec'22	Dec'23	Dec'24	Dec'25	TTM
Cash from Operations	-11.29M	-373.07K	26.09M	8.74M	46.45M	7.74M	42.17M	22.88M	17.94M	17.94M
Operating CF Margin %	-33.97%	-0.65%	39.67%	7.06%	30.36%	4.93%	27.69%	15.54%	12.05%	-
Operating CF Growth %	-	96.7%	7093.9%	-66.5%	431.46%	-83.34%	444.95%	-45.76%	-21.58%	-185.72%
Net Income	11.02M	1.61M	26.32M	48.99M	35.29M	26.89M	30.48M	25.97M	25.62M	58.98M
Depreciation & Amortization	156K	0	1.05M	3.36M	2.52M	3.34M	3.78M	3.82M	7M	5.47M
Stock-Based Compensation	0	0	0	7.16M	185K	391K	0	1.75M	0	0
Deferred Taxes	-789K	0	190K	-181K	713K	-53K	63K	-33K	73K	0
Other Non-Cash Items	649K	-1.89M	268K	-20.79M	-934K	129K	2.19M	-147K	1.68M	9.36M
Working Capital Changes	-22.33M	-96.1K	-1.74M	-29.8M	8.69M	-22.96M	5.66M	-8.48M	-16.44M	0
Change in Receivables	-10.88M	0	-12.71M	-24.04M	19.9M	-42.1M	15.21M	1.92M	1.54M	0
Change in Inventory	0	0	0	0	0	0	0	0	0	0
Change in Payables	-327K	0	3.92M	2.83M	4.75M	-5.58M	3.33M	-7.4M	599K	0
Cash from Investing	-862K	-250M	-15.32M	-4.42M	-1.05M	-7.99M	-3K	-24.86M	-709K	-7.61M
Capital Expenditures	-862K	-153K	-15.32M	-2.78M	-2.79M	-7.99M	-3K	-1K	-709K	-7.97M
CapEx % of Revenue	2.59%	0.26%	23.29%	2.25%	1.82%	5.09%	0%	0%	0.48%	-
Acquisitions	0	0	0	0	-12K	0	0	0	0	0
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	0	153K	0	0	-12K	0	0	-24.86M	0	358K
Cash from Financing	17.08M	250.78M	-6.22M	5.38M	13.29M	508K	82.02M	10.55M	17.82M	84.66M
Debt Issued (Net)	18.14M	10.36M	-9.41M	5.5M	-1.94M	-148K	2.87M	5.56M	-3.22M	0
Equity Issued (Net)	0	9.41M	0	0	15.29M	0	80M	0	21.04M	0
Dividends Paid	0	0	0	0	0	0	0	0	0	0
Share Repurchases	0	0	0	0	0	0	0	0	0	0
Other Financing	-1.07M	231.01M	3.19M	-123K	-68K	656K	-849K	4.99M	0	84.66M
Net Change in Cash	5.12M▲ 0%	406.99K▼ 92.1%	6.51M▲ 1500.0%	10.81M▲ 66.0%	59.57M▲ 451.0%	-6.82M▼ 111.4%	124.04M▲ 1918.8%	3.13M▼ 97.5%	44.42M▲ 1317.0%	141.6M▲ 0%
Free Cash Flow	-12.15M▲ 0%	-373.07K▲ 96.9%	10.77M▲ 2987.9%	5.96M▼ 44.7%	43.66M▲ 632.6%	-250K▼ 100.6%	42.17M▲ 16968.4%	-1.99M▼ 104.7%	17.94M▲ 1002.8%	65.83M▲ 0%
FCF Margin %	-36.57%	-0.65%	16.38%	4.82%	28.54%	-0.16%	27.68%	-1.35%	12.05%	21.2%
FCF Growth %	-	96.93%	2987.95%	-44.68%	632.63%	-100.57%	16968.4%	-104.71%	1002.82%	2671.75%
FCF per Share	-122.11	-5.99	115.89	50.40	333.93	-1.83	244.12	-9.62	16.85	16.85
FCF Conversion (FCF/Net Income)	-1.02x	-0.03x	0.99x	0.18x	1.32x	0.29x	1.38x	0.88x	0.70x	1.12x
Interest Paid	8K	0	0	0	0	0	0	325K	0	0
Taxes Paid	0	0	0	0	0	0	0	0	0	0

CHR Key Ratios

Cheer Holding, Inc. (CHR) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric	2018	2019	2020	2021	2022	2023	2024	2025	TTM
Return on Equity (ROE)	9.77%	16.73%	58.78%	26.74%	16.2%	13.47%	8.88%	7.59%	24.28%
Return on Invested Capital (ROIC)	-0.15%	12.35%	29.14%	29.23%	20.48%	22.09%	18.24%	15.41%	15.41%
Gross Margin	35.38%	51.5%	68.91%	77.16%	74.17%	74.04%	73.24%	70.97%	72.81%
Net Margin	22.32%	40.02%	39.58%	23.06%	17.12%	20.01%	17.64%	17.21%	18.99%
Debt / Equity	0.05x	0.08x	0.10x	0.04x	0.03x	0.02x	0.04x	0.03x	0.03x
Interest Coverage	3.24x	91.15x	180.55x	71.81x	287.38x	-	-	-	942.39x
FCF Conversion	-0.03x	0.99x	0.18x	1.32x	0.29x	1.38x	0.88x	0.70x	1.12x
Revenue Growth	73.91%	13.8%	88.16%	23.63%	2.66%	-3.03%	-3.37%	1.11%	999.18%

CHR Frequently Asked Questions

Cheer Holding, Inc. (CHR) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

Cheer Holding, Inc. (CHR) reported $310.5M in revenue for fiscal year 2025. This represents a 834% increase from $33.2M in 2017.

Cheer Holding, Inc. (CHR) grew revenue by 1.1% over the past year. Growth has been modest.

Yes, Cheer Holding, Inc. (CHR) is profitable, generating $59.0M in net income for fiscal year 2025 (17.2% net margin).

Dividend & Returns

Cheer Holding, Inc. (CHR) has a return on equity (ROE) of 7.6%. This is below average, suggesting room for improvement.

Cheer Holding, Inc. (CHR) generated $65.8M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

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Cheer Holding, Inc.(CHR)Earnings, Financials & Key Ratios

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