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CHR logoCheer Holding, Inc.(CHR)Earnings, Financials & Key Ratios

CHR•NASDAQ
0.1× P/E·Price updated Jun 19, 2026
SectorCommunication ServicesIndustryAdvertising & MarketingSub-IndustryDigital ad platforms and programmatic
AboutCheer Holding, Inc., through its subsidiaries, provides advertisement and content production services in the People's Republic of China. The company also engages in mobile and online advertising, and media and entertainment businesses. In addition, it operates CHEERS app, an e-commerce platform that allows users to access online store, live streaming, series TV shows, and online games, as well as online short videos, variety shows, and dramas. It is also developing CheerCar App, an interactive entertainment app; CheerReal, a digital collection NFT app; and CheerChat App, an overseas social audio app. The company was formerly known as Glory Star New Media Group Holdings Limited and changed its name to Cheer Holding, Inc. in November 2023. The company was founded in 2016 and is headquartered in Beijing, the People's Republic of China.Show more
  • Revenue$149M+1.1%
  • EBITDA$33M+13.2%
  • Net Income$26M-1.3%
  • EPS (Diluted)24.07-80.8%
  • Gross Margin70.97%-3.1%
  • EBITDA Margin22.37%+11.9%
  • Operating Margin17.66%+1.6%
  • Net Margin17.21%-2.4%
  • ROE7.59%-14.5%

CHR Key Insights

Cheer Holding, Inc. (CHR) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓Company is almost debt free
  • ✓Healthy 5Y average net margin of 19.0%
  • ✓Trading at only 0.0x book value

✗Weaknesses

  • ✗Profits declining 12.2% over 5 years
  • ✗Weak momentum: RS Rating 14 (bottom 14%)
  • ✗Shares diluted 100.0% in last year
  • ✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

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CHR Price & Volume

Cheer Holding, Inc. (CHR) stock price & volume — 10-year historical chart

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CHR Growth Metrics

Cheer Holding, Inc. (CHR) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-
5 Years3.76%
3 Years-1.78%
TTM999.18%

Profit CAGR

10 Years-
5 Years-12.16%
3 Years-1.6%
TTM468.75%

EPS CAGR

10 Years-
5 Years-43.4%
3 Years-50.42%
TTM467.54%

Return on Capital

10 Years23.73%
5 Years14.48%
3 Years9.79%
Last Year7.77%

CHR Peer Comparison

Cheer Holding, Inc. (CHR) competitors in Digital ad platforms and programmatic — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
Institutional Holdings
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
GOTU logoGOTUGaotu Techedu Inc.Direct Competitor598.53M1.65-13.2834.99%-5.26%-20.84%0.47
COE logoCOE51Talk Online Education GroupDirect Competitor1.55M15.62-0.0989.09%-16.46%
FEDU logoFEDUFour Seasons Education (Cayman) Inc.Direct Competitor2.09M9.8617.55100.15%0.32%0.16%0.19
EDU logoEDUNew Oriental Education & Technology Group Inc.Product Competitor7.16B45.0219.5713.6%7.37%9.09%0.20
TAL logoTALTAL Education GroupProduct Competitor621.37M9.197.2951.22%6.45%4.72%0.09
DAO logoDAOYoudao, Inc.Product Competitor1.42B12.0590.535.03%1.82%
AMBO logoAMBOAmbow Education Holding Ltd.Product Competitor6.71M2.355-86.19%31.77%90.83%1.18
BIDU logoBIDUBaidu, Inc.Supply Chain38.01B111.7664.26-3.04%3.48%0.21%0.34

Compare CHR vs Peers

Cheer Holding, Inc. (CHR) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs GOTU

Most directly comparable listed peer for CHR.

Scale Benchmark

vs BIDU

Larger-name benchmark to compare CHR against a more recognizable public peer.

Peer Set

Compare Top 5

vs GOTU, COE, FEDU, EDU

CHR Income Statement

Cheer Holding, Inc. (CHR) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Sales/Revenue
33.24M57.8M65.78M123.76M153.01M157.08M152.33M147.2M148.84M310.53M
Revenue Growth %
-73.91%13.8%88.16%23.63%2.66%-3.03%-3.37%1.11%999.18%
Cost of Goods Sold
19.44M37.35M31.9M38.48M34.94M40.58M39.55M39.39M43.21M84.43M
COGS % of Revenue
58.5%64.62%48.5%31.09%22.84%25.83%25.96%26.76%29.03%-
Gross Profit
13.79M▲ 0%
20.45M▲ 48.2%
33.88M▲ 65.7%
85.28M▲ 151.7%
118.07M▲ 38.4%
116.5M▼ 1.3%
112.78M▼ 3.2%
107.81M▼ 4.4%
105.63M▼ 2.0%
226.09M▲ 0%
Gross Margin %
41.5%35.38%51.5%68.91%77.16%74.17%74.04%73.24%70.97%72.81%
Gross Profit Growth %
-48.25%65.66%151.75%38.44%-1.33%-3.19%-4.41%-2.02%-
Operating Expenses
3.52M6.97M7.04M54.61M81.78M89.77M83.49M82.22M79.34M168.95M
OpEx % of Revenue
10.59%12.05%10.7%44.13%53.45%57.15%54.81%55.85%53.31%-
Selling, General & Admin
3.35M6.46M6.29M53.92M80.86M88.44M81.86M78.79M74.17M165.15M
SG&A % of Revenue
10.09%11.18%9.56%43.57%52.85%56.3%53.74%53.53%49.83%-
Research & Development
166K502K749K691K920K1.33M1.64M3.43M5.17M3.79M
R&D % of Revenue
0.5%0.87%1.14%0.56%0.6%0.85%1.07%2.33%3.48%-
Other Operating Expenses
0000000000
Operating Income
10.27M▲ 0%
-276.97K▼ 102.7%
26.84M▲ 9790.2%
30.67M▲ 14.3%
36.29M▲ 18.3%
26.73M▼ 26.3%
29.29M▲ 9.6%
25.59M▼ 12.6%
26.29M▲ 2.7%
57.15M▲ 0%
Operating Margin %
30.91%-0.48%40.8%24.78%23.72%17.01%19.23%17.39%17.66%18.4%
Operating Income Growth %
--102.7%9790.22%14.27%18.32%-26.35%9.57%-12.61%2.72%-
EBITDA
10.43M1.61M27.89M34.03M38.8M30.06M33.06M29.41M33.29M62.67M
EBITDA Margin %
31.38%2.78%42.4%27.49%25.36%19.14%21.71%19.98%22.37%20.18%
EBITDA Growth %
--84.57%1633.35%21.99%14.04%-22.52%9.98%-11.04%13.18%339.59%
D&A (Non-Cash Add-back)
156K01.05M3.36M2.52M3.34M3.78M3.82M7M5.52M
EBIT
10.27M1.61M26.89M50.91M36.84M26.73M29.29M25.59M26.29M58.43M
Net Interest Income
-45K-497K-295K-282K-513K-93K3K262K69K193K
Interest Income
0000003K262K69K255K
Interest Expense
45K497K295K282K513K93K00062K
Other Income/Expense
-45K1.89M-245K19.96M41K127K1.3M342K-594K1.77M
Pretax Income
10.23M▲ 0%
1.61M▼ 84.3%
26.59M▲ 1552.7%
50.63M▲ 90.4%
36.33M▼ 28.3%
26.85M▼ 26.1%
30.59M▲ 13.9%
25.93M▼ 15.2%
25.69M▼ 0.9%
58.92M▲ 0%
Pretax Margin %
30.78%2.78%40.43%40.91%23.74%17.1%20.08%17.62%17.26%18.97%
Income Tax
-789K241K191K1.67M976K413K61K-34K73K-58K
Effective Tax Rate %
-7.71%14.98%0.72%3.3%2.69%1.54%0.2%-0.13%0.28%-0.1%
Net Income
11.02M▲ 0%
12.9M▲ 17.1%
26.32M▲ 104.0%
48.99M▲ 86.1%
35.29M▼ 28.0%
26.89M▼ 23.8%
30.48M▲ 13.3%
25.97M▼ 14.8%
25.62M▼ 1.3%
58.98M▲ 0%
Net Margin %
33.15%22.32%40.02%39.58%23.06%17.12%20.01%17.64%17.21%18.99%
Net Income Growth %
-17.11%104.01%86.11%-27.97%-23.8%13.34%-14.8%-1.34%468.75%
Net Income (Continuing)
11.02M13.05M26.4M48.96M35.35M26.44M30.53M25.97M25.62M58.98M
Discontinued Operations
0000000000
Minority Interest
00475K471K553K75K78K77K85K77K
EPS (Diluted)
110.50▲ 0%
26.00▼ 76.5%
283.00▲ 988.5%
414.50▲ 46.5%
270.00▼ 34.9%
197.50▼ 26.9%
176.50▼ 10.6%
125.50▼ 28.9%
24.07▼ 80.8%
293.15▲ 0%
EPS Growth %
--76.47%988.46%46.47%-34.86%-26.85%-10.63%-28.9%-80.82%467.54%
EPS (Basic)
110.5026.00319.50455.00270.00197.50176.50125.5024.07-
Diluted Shares Outstanding
99.54K62.29K92.97K118.25K130.76K136.25K172.75K206.54K1.06M201.18K
Basic Shares Outstanding
99.54K62.29K82.41K107.69K130.76K136.25K172.75K206.54K1.06M201.18K
Dividend Payout Ratio
----------

CHR Balance Sheet

Cheer Holding, Inc. (CHR) balance sheet — assets, liabilities & shareholders' equity

MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Total Current Assets
25.55M526.89K60.48M103.12M153.54M183.84M306.87M305.57M366.58M314M
Cash & Short-Term Investments
5.19M406.99K6.92M19.46M77.3M70.48M194.53M197.66M242.08M186.38M
Cash Only
5.19M406.99K6.92M17.73M77.3M70.48M194.23M197.66M242.08M186.09M
Short-Term Investments
0001.73M00298K00291K
Accounts Receivable
6.92M35.55M51.06M81.11M63.13M98.03M81.17M77.07M79.68M79.82M
Days Sales Outstanding
76.04224.47283.34239.21150.6227.8194.5191.12195.4195.85
Inventory
000000000-47.76M
Days Inventory Outstanding
----------21.81
Other Current Assets
584K-35.55M2.45M0015.33M31.18M38K44.82M47.8M
Total Non-Current Assets
6.18M251.89M19.23M40.28M41.63M22.12M20.76M41.02M35.11M19.24M
Property, Plant & Equipment
730K02.36M1.94M1.54M910K462K404K278K447K
Fixed Asset Turnover
45.53x-27.90x63.80x99.36x172.61x329.71x364.35x535.38x491.54x
Goodwill
0000000000
Intangible Assets
0014.68M15.63M16.72M20.3M20.25M40.53M34.73M18.18M
Long-Term Investments
0251.89M257.52M000-20.55M00-38.73M
Other Non-Current Assets
4.64M-18K-255.86M21.95M23.32M808K20.55M16K94K18.19M
Total Assets
31.73M▲ 0%
252.41M▲ 695.5%
79.71M▼ 68.4%
143.4M▲ 79.9%
195.17M▲ 36.1%
205.96M▲ 5.5%
327.63M▲ 59.1%
346.59M▲ 5.8%
401.69M▲ 15.9%
333.24M▲ 0%
Asset Turnover
1.05x0.23x0.83x0.86x0.78x0.76x0.46x0.42x0.37x1.10x
Asset Growth %
-695.5%-68.42%79.9%36.11%5.53%59.07%5.79%15.9%84.21%
Total Current Liabilities
19.99M21.25M15.74M35.36M34.56M32.9M46.22M39.9M31.79M45.48M
Accounts Payable
25K806K4.55M7.89M12.88M6.41M9.6M2.04M2.74M2.67M
Days Payables Outstanding
0.477.8852.0174.81134.5157.6188.5918.8923.1825.58
Short-Term Debt
1.99M13.64M2.87M7.79M5M4.42M4.22M9.59M9.31M6.88M
Deferred Revenue (Current)
996K245K610K609K536K147K130K27K1K529K
Other Current Liabilities
006.92M17.9M15.52M030.71M24.58M17.02M144K
Current Ratio
1.28x0.02x3.84x2.92x4.44x5.59x6.64x7.66x11.53x6.90x
Quick Ratio
1.28x0.02x3.84x2.92x4.44x5.59x6.64x7.66x11.53x7.96x
Cash Conversion Cycle
---------48.46
Total Non-Current Liabilities
09.03M1.72M3.59M1.15M557K1.41M1.62M134K1.62M
Long-Term Debt
0001.37M001.41M1.37M01.38M
Capital Lease Obligations
001.72M1.39M1.13M471K0250K134K903K
Deferred Tax Liabilities
0000000000
Other Non-Current Liabilities
09.03M0833K24K86K0000
Total Liabilities
19.99M23.79K17.45M38.95M35.71M33.46M47.63M41.52M31.92M47.09M
Total Debt
1.99M13.64M4.9M10.93M6.42M5.1M5.95M11.32M9.45M8.64M
Net Debt
-3.2M-406.99K-2.02M-6.8M-70.89M-65.38M-188.27M-186.34M-232.63M-177.74M
Debt / Equity
0.17x0.05x0.08x0.10x0.04x0.03x0.02x0.04x0.03x0.03x
Debt / EBITDA
0.19x8.47x0.18x0.32x0.17x0.17x0.18x0.38x0.28x0.14x
Net Debt / EBITDA
-0.31x-0.25x-0.07x-0.20x-1.83x-2.17x-5.69x-6.34x-6.99x-2.84x
Interest Coverage
228.31x3.24x91.15x180.55x71.81x287.38x---942.39x
Total Equity
11.74M▲ 0%
252.39M▲ 2050.4%
62.26M▼ 75.3%
104.45M▲ 67.8%
159.46M▲ 52.7%
172.5M▲ 8.2%
280.01M▲ 62.3%
305.07M▲ 9.0%
369.77M▲ 21.2%
286.15M▲ 0%
Equity Growth %
-2050.37%-75.33%67.77%52.67%8.18%62.32%8.95%21.21%85.21%
Book Value per Share
117.924051.65669.65883.261219.501266.101620.881477.02347.381422.37
Total Shareholders' Equity
11.74M252.39M61.78M103.98M158.91M172.43M279.93M304.99M369.68M286.07M
Common Stock
20K247.39M4K6K7K7K10K10K234K10K
Retained Earnings
10.68M1.61M49.55M89.27M123.98M150.69M181.16M207.13M232.75M193.58M
Treasury Stock
0000000000
Accumulated OCI
789K0-1.15M5.54M9.29M-5.27M-7.46M-15.63M-1.03M-14.31M
Minority Interest
00475K471K553K75K78K77K85K77K

CHR Cash Flow Statement

Cheer Holding, Inc. (CHR) cash flow — operating, investing & free cash flow history

MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Cash from Operations
-11.29M-373.07K26.09M8.74M46.45M7.74M42.17M22.88M17.94M73.8M
Operating CF Margin %
-33.97%-0.65%39.67%7.06%30.36%4.93%27.69%15.54%12.05%-
Operating CF Growth %
-96.7%7093.9%-66.5%431.46%-83.34%444.95%-45.76%-21.58%-185.72%
Net Income
11.02M1.61M26.32M48.99M35.29M26.89M30.48M25.97M25.62M58.98M
Depreciation & Amortization
156K01.05M3.36M2.52M3.34M3.78M3.82M7M5.47M
Stock-Based Compensation
0007.16M185K391K01.75M00
Deferred Taxes
-789K0190K-181K713K-53K63K-33K73K0
Other Non-Cash Items
649K-1.89M268K-20.79M-934K129K2.19M-147K1.68M9.36M
Working Capital Changes
-22.33M-96.1K-1.74M-29.8M8.69M-22.96M5.66M-8.48M-16.44M0
Change in Receivables
-10.88M0-12.71M-24.04M19.9M-42.1M15.21M1.92M1.54M0
Change in Inventory
0000000000
Change in Payables
-327K03.92M2.83M4.75M-5.58M3.33M-7.4M599K0
Cash from Investing
-862K-250M-15.32M-4.42M-1.05M-7.99M-3K-24.86M-709K-7.61M
Capital Expenditures
-862K-153K-15.32M-2.78M-2.79M-7.99M-3K-1K-709K-7.97M
CapEx % of Revenue
2.59%0.26%23.29%2.25%1.82%5.09%0%0%0.48%2.57%
Acquisitions
0000-12K00000
Investments
----------
Other Investing
0153K00-12K00-24.86M0358K
Cash from Financing
17.08M250.78M-6.22M5.38M13.29M508K82.02M10.55M17.82M84.66M
Debt Issued (Net)
18.14M10.36M-9.41M5.5M-1.94M-148K2.87M5.56M-3.22M0
Equity Issued (Net)
09.41M0015.29M080M021.04M0
Dividends Paid
0000000000
Share Repurchases
0000000000
Other Financing
-1.07M231.01M3.19M-123K-68K656K-849K4.99M084.66M
Net Change in Cash
5.12M▲ 0%
406.99K▼ 92.1%
6.51M▲ 1500.0%
10.81M▲ 66.0%
59.57M▲ 451.0%
-6.82M▼ 111.4%
124.04M▲ 1918.8%
3.13M▼ 97.5%
44.42M▲ 1317.0%
141.6M▲ 0%
Free Cash Flow
-12.15M▲ 0%
-373.07K▲ 96.9%
10.77M▲ 2987.9%
5.96M▼ 44.7%
43.66M▲ 632.6%
-250K▼ 100.6%
42.17M▲ 16968.4%
-1.99M▼ 104.7%
17.94M▲ 1002.8%
65.83M▲ 0%
FCF Margin %
-36.57%-0.65%16.38%4.82%28.54%-0.16%27.68%-1.35%12.05%21.2%
FCF Growth %
-96.93%2987.95%-44.68%632.63%-100.57%16968.4%-104.71%1002.82%2671.75%
FCF per Share
-122.11-5.99115.8950.40333.93-1.83244.12-9.6216.85327.23
FCF Conversion (FCF/Net Income)
-1.02x-0.03x0.99x0.18x1.32x0.29x1.38x0.88x0.70x1.12x
Interest Paid
8K000000325K00
Taxes Paid
0000000000

CHR Key Ratios

Cheer Holding, Inc. (CHR) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric20182019202020212022202320242025TTM
Return on Equity (ROE)
9.77%16.73%58.78%26.74%16.2%13.47%8.88%7.59%24.28%
Return on Invested Capital (ROIC)
-0.15%12.35%29.14%29.23%20.48%22.09%18.24%15.41%43.8%
Gross Margin
35.38%51.5%68.91%77.16%74.17%74.04%73.24%70.97%72.81%
Net Margin
22.32%40.02%39.58%23.06%17.12%20.01%17.64%17.21%18.99%
Debt / Equity
0.05x0.08x0.10x0.04x0.03x0.02x0.04x0.03x0.03x
Interest Coverage
3.24x91.15x180.55x71.81x287.38x---942.39x
FCF Conversion
-0.03x0.99x0.18x1.32x0.29x1.38x0.88x0.70x1.12x
Revenue Growth
73.91%13.8%88.16%23.63%2.66%-3.03%-3.37%1.11%999.18%
Related:CHR Dividend History·CHR Revenue History·CHR Price History·CHR P/E History·CHR Financial Ratios·CHR Institutional Holders

CHR Frequently Asked Questions

Cheer Holding, Inc. (CHR) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

Cheer Holding, Inc. (CHR) reported $310.5M in revenue for fiscal year 2025. This represents a 834% increase from $33.2M in 2017.

Cheer Holding, Inc. (CHR) grew revenue by 1.1% over the past year. Growth has been modest.

Yes, Cheer Holding, Inc. (CHR) is profitable, generating $59.0M in net income for fiscal year 2025 (17.2% net margin).

Dividend & Returns

Cheer Holding, Inc. (CHR) has a return on equity (ROE) of 7.6%. This is below average, suggesting room for improvement.

Cheer Holding, Inc. (CHR) generated $65.8M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in CHR back in 2017?

Total return calculator · dividends reinvested · 9+ years of data

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How much would $100/month in CHR be worth today?

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