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HASHasbro, Inc.
$89.98$12.7B
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
Performance
P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
Discovery & Screens
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HAS logo

Hasbro, Inc.

HAS
NASDAQ · Leisure
$89.98
At close - Oct 1, 4:00 PM EDT - USD
Market Cap$12.73B
P/E-39.1x
52W High$106.98
Volume3.38M
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q2

Gaming-Led Margin Expansion Masks Equity Erosion Risk

Hasbro's pivot toward high-margin Wizards of the Coast gaming is driving a robust recovery, with revenue growth accelerating to 16.2% and gross margins expanding to 76.1% in 2026Q2, while free cash flow surged to $247.7M. However, this operational strength is ...

GrowthAccelerating
ProfitabilityStable
ValuationExpensive
TechnicalsWeak
Explore valuation models
MARKET ACTION

HAS price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

10/12 Beats

EPS beat 10 of last 12 quarters

02

Valuation risk

-232% Peers

P/E is 232% below peer median

03

Market leadership

RS 51 · Avg

Average momentum (RS Rating: 51)

04

Weak Trend

Below 200DMA

Price < 200DMA

Next CatalystEstimated earnings · Oct 21
01

Build the investment case

Start with the evidence for owning the stock and the risks that can break the thesis.

EXECUTIVE THESIS

The Investment Case

Full Analysis
Fundamental Trajectory

Revenue growth accelerated to 16.2% year-over-year in 2026Q2 with gross margin expanding to 76.1%, reflecting a favorable mix shift toward high-margin digital gaming, though net income volatility persists with a -87.3% net margin in 2025Q2.

Analyst Consensus+20.2% target
Buy(33 analysts)
17 Buy16 Hold0 Sell

The Bull Case

Upside Catalysts

Strong Buy Rating

Hasbro ranks #24 in coverage with a composite score of 79.6/100, placing it in the 'Strong Buy' category based on a proprietary six-factor quantitative model.

Credit Facility Expansion

Hasbro secured a senior unsecured revolving credit facility of up to $1.10 billion, with potential for a $550 million increase, extending maturity to 2031 under favorable terms.

WOTC Platform Growth

Sustained growth in the Wizards of the Coast (WOTC) platform could drive a re-rating from toy-company to IP-platform multiples, unlocking hidden value.

The Bear Case

Key Downside Risks

Market performance

Price History →

Trailing total returns as of 10/3/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
HAS+10.98%
S&P 500 (^GSPC)+11.83%
1-Year Return
HAS+23.20%
S&P 500 (^GSPC)+14.29%
3-Year Return
HAS+53.05%
S&P 500 (^GSPC)+82.82%
5-Year Return
HAS+16.67%
S&P 500 (^GSPC)+79.82%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E5Y Low
-38.9x
Forward P/E
14.6x
EV/EBITDA100th %ile
12.4x
FCF YieldCash Flow
6.6%

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
-38.9x
31.6x
0th· Low
EV/EBITDA
12.4x
11.6x
100th· High
Price/FCF
15.3x
13.9x
60th· Fair
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
Bear$84.20-6.4%
Base (Fair)$142.74+62.0%
Bull$239.68+166.4%
$84.20 Bear$142.74 Base$239.68 Bull
Current Market Price: $89.98
Trades at a 37.0% discount to Base DCF ($142.74)
Open DCF & Valuation Models →Chart Terminal ↗

Growth & profitability

Annual revenue & EPS trend
Revenue
$4.7B+13.7% YoY
Net income
-$322M-183.6% YoY
Free cash flow
$830M+9.2% YoY
Operating margin
22.5%+5.8 pts YoY
ROIC (TTM)22.4%
Avg ROIC 5Y-
ROE (TTM)-36.8%
Piotroski Score5 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate10/12 (83%)
Revenue Beat Rate9/12 (75%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q3 2026Latest
Jul 21, 2026
$1.28+10.3%
vs $1.16
$1.1B+6.6%
vs $1.1B
Q2 2026
May 20, 2026
$1.47+22.5%
vs $1.20
$1.0B+3.2%
vs $969M
Q1 2026
Feb 10, 2026
$1.51+52.5%
vs $0.99
$1.4B+14.5%
vs $1.3B
Q4 2025
Oct 23, 2025
$1.68+1.2%
vs $1.66
$1.4B+10.0%
vs $1.3B
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

5 Stories
MarketBeat·1d ago
Hobby Boom or Travel Bust? Here Are 3 Stocks to Ride the Trend

Americans love their hobbies. That's what investors could take away from recent Bank of America NYSE: BAC data that shows hobby spending in August 2026 grew 7.9% year over year (YOY).

Business Wire·3d ago
Hasbro to Announce Third Quarter 2026 Earnings on October 20, 2026

PAWTUCKET, R.I.--(BUSINESS WIRE)--Hasbro, Inc. (NASDAQ: HAS) announced today that the company's third quarter 2026 financial results will be released before the market open on Tuesday, October 20, 2026. Hasbro will webcast its third quarter 2026 earnings conference call at 8:30 a.m. Eastern Time. Certain financial and statistical information included in the webcast, such as information required by Regulation G, will be available at the time of the webcast on Hasbro's Investor Relations website.

24/7 Wall Street·5d ago
Polaris Pays a 5.15% Yield. Should Income Investors Trust It More Than Hasbro?

One stock offers a 31-year streak of raises while the other just froze its payout, yet the frozen dividend may actually be the safer bet for retirees right now.

247 Wallst·5d ago
A NASA Engineer’s Bathroom Experiment With a New Kind of Heat Pump Accidentally Created a Children’s Toy That Generated Over $1 Billion in Sales. This Is the Wild Story of How Lonnie Johnson Invented the Super Soaker.

A NASA engineer testing a homemade heat pump in his bathroom stumbled onto an invention worth a billion dollars in retail sales, but getting his fair cut required something the patent alone could never guarantee.

Filtered for Hasbro, Inc.More Headlines
04

Compare before deciding

Benchmark HAS against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Hasbro, Inc. (HAS)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
HAS logoHASHasbro, Inc.Current
$89.98$12.73B-39.1213.68%-6.86%-36.84%3.11%
MAT logoMATMattel, Inc.
$15.04$4.37B12.13-0.59%7.78%19.88%—
JAKK logoJAKKJAKKS Pacific, Inc.
$25.50$291.83M29.65-17.42%2.77%6.5%—
FNKO logoFNKOFunko, Inc.
$5.60$312.7M-4.52-13.49%-0.21%-1.09%—
EA logoEAElectronic Arts Inc.
$209.70$52.92B59.740.91%13.8%16.66%—
TTWO logoTTWOTake-Two Interactive Software, Inc.
$203.62$38.07B-125.6918.16%-4.79%-9.12%—

Compare HAS vs Peers

Hasbro, Inc. (HAS) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs MAT

Most directly comparable listed peer for HAS.

Scale Benchmark

vs AMZN

Larger-name benchmark to compare HAS against a more recognizable public peer.

Peer Set

Compare Top 5

vs MAT, JAKK, FNKO, EA

05

Keep researching

Verify the primary filings, follow material updates, and answer the remaining questions.

HAS SEC Filings & Documents

Hasbro, Inc. (HAS) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Jul 27, 2026·SEC

Material company update

Jul 21, 2026·SEC

Material company update

Jun 15, 2026·SEC

10-K Annual Reports

3
FY 2026

Feb 25, 2026·SEC

FY 2025

Feb 27, 2025·SEC

FY 2024

Feb 28, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Jul 30, 2026·SEC

FY 2026

May 13, 2026·SEC

FY 2025

Nov 5, 2025·SEC

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HAS Frequently Asked Questions

Hasbro, Inc. (HAS) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Hasbro, Inc.'s revenue?

Hasbro, Inc. (HAS) reported $4.97B in revenue for fiscal year 2025. This represents a 66% increase from $3.00B in 1996.

How fast is Hasbro, Inc. growing?

Hasbro, Inc. (HAS) grew revenue by 13.7% over the past year. This is steady growth.

Is HAS profitable?

Yes, Hasbro, Inc. (HAS) is profitable, generating $795.2M in net income for fiscal year 2025 (-6.9% net margin).

Dividend & Returns
Does HAS pay dividends?

Yes, Hasbro, Inc. (HAS) pays a dividend with a yield of 3.11%. This makes it attractive for income-focused investors.

What is HAS's return on equity?

Hasbro, Inc. (HAS) has a return on equity (ROE) of -36.8%. Negative ROE indicates the company is unprofitable.

What is Hasbro, Inc.'s free cash flow?

Hasbro, Inc. (HAS) generated $1.21B in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in HAS back in 1996?

Total return calculator · dividends reinvested · 30+ years of data

See returns →