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HHS logoHarte Hanks, Inc.(HHS)Earnings, Financials & Key Ratios

HHS•NASDAQ
$2.84
$21M mkt cap·Price updated May 6, 2026
SectorCommunication ServicesIndustryAdvertising & MarketingSub-IndustryPerformance and commerce marketing
AboutHarte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services, Customer Care, and Fulfillment & Logistics Services. The company provides strategic guidance to help clients to plan and execute omni-channel marketing programs; audience identification, profiling, segmentation and prioritization, predictive modeling, and data strategy services; data hygiene and cleansing services; print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice services; Website and app development, e-commerce enablement, database building and management, platform architecture creation, and marketing automation services; and outsourcing marketing operations solutions. It also offers customer experience management services comprising interact and resolve consumer concerns across hardware and software platforms, healthcare benefit plans, and recalls or a myriad of other customer service issues; CRM and digital transformation solutions to create meaningful customer interactions by connecting content between agent or AI-driven interfaces and web-based self-help tools and community forums; and intelligence-based B2B solutions that understand audiences and their behaviors, and then inspire and drive action to deliver results. In addition, the company provides product, print-on-demand, and mail fulfillment solutions, such as printing on demand, managing product recalls, and distributing literature and promotional products; custom solutions to engage audiences, target customers, support conferences, and appreciate employees; and third-party logistics and freight optimization services. It primarily serves B2B, consumer brand, financial services, retail, and healthcare vertical markets. Harte Hanks, Inc. was founded in 1923 and is headquartered in Chelmsford, Massachusetts.Show more
  • Revenue$160M-13.9%
  • EBITDA$7M+2.5%
  • Net Income-$811K+97.3%
  • EPS (Diluted)-0.11+97.3%
  • Gross Margin49.35%-28.9%
  • EBITDA Margin4.16%+19.0%
  • Operating Margin1.36%+20.2%
  • Net Margin-0.51%+96.9%
  • ROE-3.84%+97.4%
  • ROIC4.41%-6.7%
  • Debt/Equity1.09-3.8%
  • Interest Coverage8.74-21.9%
Technical→

HHS Key Insights

Harte Hanks, Inc. (HHS) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓High quality earnings: Operating CF exceeds net income
  • ✓Trading at only 1.0x book value
  • ✓Efficient asset utilization: 1.7x turnover

✗Weaknesses

  • ✗Weak Piotroski F-Score: 2/9
  • ✗Negative free cash flow
  • ✗Thin 5Y average net margin of 1.6%
  • ✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

HHS Price & Volume

Harte Hanks, Inc. (HHS) stock price & volume — 10-year historical chart

Loading chart...

HHS Growth Metrics

Harte Hanks, Inc. (HHS) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-10.71%
5 Years-2.04%
3 Years-8.2%
TTM-13.86%

Profit CAGR

10 Years-
5 Years-
3 Years-
TTM97.32%

EPS CAGR

10 Years-
5 Years-
3 Years-
TTM97.39%

Return on Capital

10 Years-11.5%
5 Years8.56%
3 Years3.46%
Last Year3.38%

HHS Peer Comparison

Harte Hanks, Inc. (HHS) competitors in Performance and commerce marketing — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
STGW logoSTGWStagwell Inc.Direct Competitor1.62B6.4058.182.39%0.64%2.45%2.00
KFRC logoKFRCKforce Inc.Direct Competitor768.57M42.0521.45-5.43%2.6%27.22%0.56
MMS logoMMSMaximus, Inc.Direct Competitor3.49B63.9511.612.36%6.92%21.62%0.86
ICLR logoICLRICON Public Limited CompanyProduct Competitor9.48B124.1313.031.99%7.4%6.32%0.38
TTEC logoTTECTTEC Holdings, Inc.Product Competitor144.71M2.98-0.75-3.2%-9.01%-147.21%7.65
TASK logoTASKTaskUs, Inc.Product Competitor601.36M6.686.0718.95%11.64%21.23%0.50
EXLS logoEXLSExlService Holdings, Inc.Product Competitor4.84B30.9720.1113.56%11.66%27.16%0.44
CNXN logoCNXNPC Connection, Inc.Product Competitor1.63B64.7919.812.52%3.02%9.67%0.00

Compare HHS vs Peers

Harte Hanks, Inc. (HHS) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs STGW

Most directly comparable listed peer for HHS.

Scale Benchmark

vs CRM

Larger-name benchmark to compare HHS against a more recognizable public peer.

Peer Set

Compare Top 5

vs STGW, KFRC, MMS, ICLR

HHS Income Statement

Harte Hanks, Inc. (HHS) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
Line itemDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25
Sales/Revenue383.91M284.63M217.58M176.9M194.6M206.28M191.49M185.24M159.57M
Revenue Growth %-5.07%-25.86%-23.56%-18.7%10%6%-7.17%-3.26%-13.86%
Cost of Goods Sold109.09M100.25M75.9M49.29M50.26M65.7M59.57M56.64M80.82M
COGS % of Revenue28.42%35.22%34.88%27.86%25.83%31.85%31.11%30.58%50.65%
Gross Profit
274.82M▲ 0%
184.38M▼ 32.9%
141.68M▼ 23.2%
127.61M▼ 9.9%
144.33M▲ 13.1%
140.58M▼ 2.6%
131.92M▼ 6.2%
128.6M▼ 2.5%
78.75M▼ 38.8%
Gross Margin %71.58%64.78%65.12%72.14%74.17%68.15%68.89%69.42%49.35%
Gross Profit Growth %-4.34%-32.91%-23.16%-9.93%13.1%-2.6%-6.16%-2.52%-38.77%
Operating Expenses281.17M205.52M163.28M138.19M136.69M125.47M128.56M126.5M78.36M
OpEx % of Revenue73.24%72.21%75.05%78.12%70.24%60.83%67.14%68.29%49.11%
Selling, General & Admin270.66M198.07M146.15M125.2M127.78M122.74M118.64M116.55M22.21M
SG&A % of Revenue70.5%69.59%67.17%70.77%65.66%59.5%61.96%62.92%13.92%
Research & Development000000000
R&D % of Revenue---------
Other Operating Expenses-6.06M-3.93M17.14M12.99M8.92M2.73M9.92M9.96M56.15M
Operating Income
-40.87M▲ 0%
-26.03M▲ 36.3%
-21.61M▲ 17.0%
-10.58M▲ 51.1%
7.64M▲ 172.2%
15.11M▲ 97.8%
3.36M▼ 77.8%
2.09M▼ 37.7%
2.17M▲ 3.6%
Operating Margin %-10.64%-9.15%-9.93%-5.98%3.93%7.32%1.75%1.13%1.36%
Operating Income Growth %26.74%36.29%17.01%51.05%172.23%97.76%-77.77%-37.69%3.58%
EBITDA-30.36M-18.58M-16.27M-6.96M10.2M17.84M7.6M6.48M6.64M
EBITDA Margin %-7.91%-6.53%-7.48%-3.94%5.24%8.65%3.97%3.5%4.16%
EBITDA Growth %30.1%38.79%12.47%57.2%246.5%74.89%-57.41%-14.72%2.5%
D&A (Non-Cash Add-back)10.51M7.45M5.34M3.62M2.56M2.73M4.24M4.38M4.47M
EBIT-46.93M-21.15M-9.81M-17.14M17.16M19.75M9.05M7.66M2.17M
Net Interest Income-4.83M-1.55M-1.26M-1.16M-903K-438K135K-187K-248K
Interest Income000000135K00
Interest Expense4.83M1.55M1.26M1.16M903K438K0187K248K
Other Income/Expense-10.89M25.47M-2.9M-7.73M8.62M4.21M-5.28M-40.03M-1.39M
Pretax Income
-51.75M▲ 0%
-562K▲ 98.9%
-24.51M▼ 4261.4%
-18.31M▲ 25.3%
16.26M▲ 188.8%
19.31M▲ 18.8%
-1.92M▼ 109.9%
-37.93M▼ 1876.8%
-1.01M▲ 97.3%
Pretax Margin %-13.48%-0.2%-11.27%-10.35%8.36%9.36%-1%-20.48%-0.63%
Income Tax-9.89M-18.11M1.75M-16.61M1.29M-17.46M-349K-7.64M-197K
Effective Tax Rate %19.12%3222.78%-7.15%90.75%7.92%-90.42%18.19%20.13%19.54%
Net Income
-41.86M▲ 0%
17.55M▲ 141.9%
-26.26M▼ 249.7%
-1.69M▲ 93.6%
14.97M▲ 983.8%
36.78M▲ 145.6%
-1.57M▼ 104.3%
-30.3M▼ 1829.7%
-811K▲ 97.3%
Net Margin %-10.9%6.17%-12.07%-0.96%7.69%17.83%-0.82%-16.36%-0.51%
Net Income Growth %68.03%141.93%-249.65%93.55%983.77%145.65%-104.27%-1829.75%97.32%
Net Income (Continuing)-41.86M17.55M-26.26M-1.69M14.97M36.78M-1.57M-30.3M-811K
Discontinued Operations000000000
Minority Interest000000000
EPS (Diluted)
-6.76▲ 0%
2.80▲ 141.4%
-4.18▼ 249.3%
-0.34▲ 91.9%
1.76▲ 617.6%
4.75▲ 169.9%
-0.21▼ 104.4%
-4.15▼ 1876.2%
-0.11▲ 97.3%
EPS Growth %68.26%141.42%-249.29%91.87%617.65%169.89%-104.42%-1876.19%97.35%
EPS (Basic)-6.762.81-4.18-0.341.854.98-0.21-4.15-0.11
Diluted Shares Outstanding6.19M6.27M6.28M6.47M7.21M7.4M7.31M7.29M7.39M
Basic Shares Outstanding6.19M6.24M6.28M6.47M6.8M7.1M7.31M7.29M7.39M
Dividend Payout Ratio---------

HHS Balance Sheet

Harte Hanks, Inc. (HHS) balance sheet — assets, liabilities & shareholders' equity

Line itemDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25
Total Current Assets103.21M104.99M79.3M86.24M75.38M66.31M65.21M53.61M46.32M
Cash & Short-Term Investments8.4M20.88M34.12M29.41M11.91M10.36M18.36M9.93M5.59M
Cash Only8.4M20.88M34.12M29.41M11.91M10.36M18.36M9.93M5.59M
Short-Term Investments000000000
Accounts Receivable81.4M56.6M39.78M42.15M57.26M52.16M42.25M39.86M34.89M
Days Sales Outstanding77.3972.5866.7386.96107.4192.380.5378.5579.81
Inventory587K448K354K46K00000
Days Inventory Outstanding1.961.631.70.34-----
Other Current Assets3.9M2.54M1.75M4.99M4.25M1.61M2.69M2.31M5.84M
Total Non-Current Assets27.61M20.18M36.16M33.26M32.49M53.67M65.86M48.17M45.51M
Property, Plant & Equipment21.79M13.59M27.14M30.63M29.89M29.69M34.27M31.42M28.24M
Fixed Asset Turnover17.62x20.94x8.02x5.78x6.51x6.95x5.59x5.90x5.65x
Goodwill000002.4M1.93M295K295K
Intangible Assets2.59M0300K003.54M2.82M563K370K
Long-Term Investments000000500K05K
Other Non-Current Assets3.23M6.59M3.46M-4.11M2.6M1.74M758K717K559K
Total Assets
130.81M▲ 0%
125.17M▼ 4.3%
115.47M▼ 7.8%
119.5M▲ 3.5%
107.86M▼ 9.7%
119.98M▲ 11.2%
131.07M▲ 9.2%
101.78M▼ 22.3%
91.83M▼ 9.8%
Asset Turnover2.93x2.27x1.88x1.48x1.80x1.72x1.46x1.82x1.74x
Asset Growth %-38.71%-4.31%-7.76%3.49%-9.74%11.24%9.24%-22.35%-9.78%
Total Current Liabilities67.25M54.16M45.53M47.19M42.44M43.57M48.11M35.14M30.16M
Accounts Payable36.13M31.05M16.92M16.29M16.13M22.46M23.18M21.83M13.1M
Days Payables Outstanding120.89113.0581.35120.66117.15124.8142.01140.6859.14
Short-Term Debt007.62M4.93M004.82M03.54M
Deferred Revenue (Current)16.79M12.76M4.4M11.16M10.44M5.81M3.19M3.21M813K
Other Current Liabilities13.49M8.61M10.67M2.9M2.29M2.86M11.31M3.15M12.71M
Current Ratio1.53x1.94x1.74x1.83x1.78x1.52x1.36x1.53x1.54x
Quick Ratio1.53x1.93x1.73x1.83x1.78x1.52x1.36x1.53x1.54x
Cash Conversion Cycle-41.53-38.84-12.92-33.36-----
Total Non-Current Liabilities98.2M80.47M109.89M115.71M80.41M57.61M63.11M56.08M41.14M
Long-Term Debt014.2M18.7M22.17M5M00018.86M
Capital Lease Obligations0013.08M21.3M19.21M16.57M23.69M20.86M18.86M
Deferred Tax Liabilities773K-578K5.51M0008.32M11.13M0
Other Non-Current Liabilities97.43M66.27M71.72M72.24M56.2M41.03M30.8M24.1M22.27M
Total Liabilities165.45M134.64M155.43M162.9M122.85M101.18M111.22M80.09M71.3M
Total Debt014.2M39.39M55.06M30.77M22.32M28.51M24.6M22.4M
Net Debt-8.4M-6.68M5.27M25.65M18.86M11.96M10.14M14.66M16.82M
Debt / Equity-----1.19x1.44x1.13x1.09x
Debt / EBITDA----3.02x1.25x3.75x3.80x3.37x
Net Debt / EBITDA----1.85x0.67x1.34x2.26x2.53x
Interest Coverage-8.47x-16.79x-17.12x-9.09x8.46x34.49x-11.19x8.74x
Total Equity
-34.63M▲ 0%
-9.46M▲ 72.7%
-39.96M▼ 322.4%
-43.4M▼ 8.6%
-14.99M▲ 65.5%
18.81M▲ 225.5%
19.86M▲ 5.6%
21.69M▲ 9.2%
20.53M▼ 5.4%
Equity Growth %-1404.03%72.68%-322.37%-8.61%65.46%225.45%5.58%9.23%-5.36%
Book Value per Share-5.59-1.51-6.36-6.71-2.082.542.722.972.78
Total Shareholders' Equity-34.63M-9.46M-39.96M-43.4M-14.99M18.81M19.86M21.69M20.53M
Common Stock12.07M12.12M12.12M12.12M12.12M12.22M12.22M12.22M12.22M
Retained Earnings794.58M812.7M797.82M796.12M811.09M846.49M844.92M814.62M813.81M
Treasury Stock-1.25B-1.25B-1.24B-1.18B-1.09B-1.01B-951.08M-915.75M-900.09M
Accumulated OCI-44.3M-46.48M-63.13M-65.61M-53.33M-48.3M-44.09M-13.6M-14.98M
Minority Interest000000000

HHS Cash Flow Statement

Harte Hanks, Inc. (HHS) cash flow — operating, investing & free cash flow history

Line itemDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25
Cash from Operations-30.8M-9.18M12.1M-7.84M-1.76M28.79M10.48M-2.99M-1.74M
Operating CF Margin %-8.02%-3.23%5.56%-4.43%-0.91%13.96%5.47%-1.61%-1.09%
Operating CF Growth %-311.1%70.19%231.76%-164.81%77.51%1733.13%-63.61%-128.51%41.91%
Net Income-41.86M17.55M-26.26M-1.69M14.97M36.78M-1.57M-30.3M-811K
Depreciation & Amortization10.5M7.45M5.34M3.62M2.56M2.73M4.24M4.38M4.47M
Stock-Based Compensation2.66M-581K1.07M764K1.47M2.35M1.42M1.93M258K
Deferred Taxes-10.96M-1.65M996K-244K-10.72M-19.84M-1.47M-9.28M-928K
Other Non-Cash Items39.74M-25.63M7.58M-3.94M913K-1.01M380K33.9M-3.1M
Working Capital Changes-30.89M-6.33M23.37M-6.34M-10.96M7.79M7.49M-3.63M-1.63M
Change in Receivables7.42M7.47M16.82M-931K-9.18M3.84M5.65M2.38M4.97M
Change in Inventory251K139K94K308K00000
Change in Payables-10.4M9.25M-13.75M-997K-395K6.2M844K-795K-3.21M
Cash from Investing-5.67M-52K-2.6M-775K-2.9M-11.49M-2.31M-3.74M-2.76M
Capital Expenditures-5.68M-4.21M-2.9M-2.7M-3.05M-5.8M-2.81M-3.75M-2.76M
CapEx % of Revenue1.48%1.48%1.33%1.53%1.57%2.81%1.47%2.02%1.73%
Acquisitions18K3.93M300K1.92M146K-5.75M500K01K
Investments---------
Other Investing18K225K00057K3K2K0
Cash from Financing-1.46M22.73M3.09M7.31M-13.41M-15.82M-3.22M-419K514K
Debt Issued (Net)-712K13.65M3.69M7.99M-12.33M-5.19M-160K-124K-159K
Equity Issued (Net)-111K09K-22K-291K-1000K-1000K-295K-65K
Dividends Paid000000000
Share Repurchases0-115K-6K-22K-291K-469K-3.01M-295K-65K
Other Financing-635K9.08M-616K-653K-795K-131K-45K0738K
Net Change in Cash
-37.61M▲ 0%
12.48M▲ 133.2%
13.24M▲ 6.0%
-560K▼ 104.2%
-18.43M▼ 3190.9%
-3.77M▲ 79.5%
7.5M▲ 299.0%
-8.93M▼ 219.1%
-4.35M▲ 51.3%
Free Cash Flow
-36.48M▲ 0%
-13.39M▲ 63.3%
9.2M▲ 168.7%
-10.54M▼ 214.5%
-4.81M▲ 54.4%
22.99M▲ 578.1%
7.67M▼ 66.7%
-6.73M▼ 187.8%
-4.49M▲ 33.3%
FCF Margin %-9.5%-4.7%4.23%-5.96%-2.47%11.15%4%-3.63%-2.82%
FCF Growth %-561.88%63.31%168.74%-214.53%54.37%578.1%-66.66%-187.84%33.28%
FCF per Share-5.89-2.141.46-1.63-0.673.111.05-0.92-0.61
FCF Conversion (FCF/Net Income)0.74x-0.52x-0.46x4.63x-0.12x0.78x-6.67x0.10x2.14x
Interest Paid292K000490K0000
Taxes Paid32.91M0001.32M001.45M0

HHS Key Ratios

Harte Hanks, Inc. (HHS) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric2016201720182019202020212022202320242025
Return on Equity (ROE)-183.16%-----1927.46%-8.12%-145.85%-3.84%
Return on Invested Capital (ROIC)-53.41%----148.23%65.43%8.29%4.73%4.41%
Gross Margin71.04%71.58%64.78%65.12%72.14%74.17%68.15%68.89%69.42%49.35%
Net Margin-32.38%-10.9%6.17%-12.07%-0.96%7.69%17.83%-0.82%-16.36%-0.51%
Debt / Equity------1.19x1.44x1.13x1.09x
Interest Coverage-16.15x-8.47x-16.79x-17.12x-9.09x8.46x34.49x-11.19x8.74x
FCF Conversion-0.11x0.74x-0.52x-0.46x4.63x-0.12x0.78x-6.67x0.10x2.14x
Revenue Growth-18.35%-5.07%-25.86%-23.56%-18.7%10%6%-7.17%-3.26%-13.86%

HHS Frequently Asked Questions

Harte Hanks, Inc. (HHS) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

Harte Hanks, Inc. (HHS) reported $159.6M in revenue for fiscal year 2025. This represents a 76% decrease from $665.9M in 1996.

Harte Hanks, Inc. (HHS) saw revenue decline by 13.9% over the past year.

Harte Hanks, Inc. (HHS) reported a net loss of $0.8M for fiscal year 2025.

Dividend & Returns

Harte Hanks, Inc. (HHS) has a return on equity (ROE) of -3.8%. Negative ROE indicates the company is unprofitable.

Harte Hanks, Inc. (HHS) had negative free cash flow of $3.7M in fiscal year 2025, likely due to heavy capital investments.

Explore More HHS

Harte Hanks, Inc. (HHS) financial analysis — history, returns, DCA and operating performance tools

Total Return Calculator

Historical returns with dividends reinvested

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DCA Calculator

Dollar cost averaging vs lump sum

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Dividend History

Yield, growth, payout safety & DRIP

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Earnings History

EPS trends, net income & profitability

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Price History

Long-term charts & historical price data

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Revenue History

Sales growth patterns & revenue breakdown

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Financial Ratios

30 years of market, efficiency and balance-sheet ratios

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Valuation

DCF intrinsic value, peer multiples & estimates

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