Harte Hanks, Inc. (HHS) fundamental analysis — strengths, weaknesses & financial health based on data analysis
* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.
Harte Hanks, Inc. (HHS) stock price & volume — 10-year historical chart
Harte Hanks, Inc. (HHS) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR
Harte Hanks, Inc. (HHS) competitors in Performance and commerce marketing — business model, growth, and fundamentals comparison
Harte Hanks, Inc. (HHS) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.
Harte Hanks, Inc. (HHS) annual income statement — 10-year revenue, gross profit & net income history
| Line item | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|---|---|
| Sales/Revenue | 383.91M | 284.63M | 217.58M | 176.9M | 194.6M | 206.28M | 191.49M | 185.24M | 159.57M |
| Revenue Growth % | -5.07% | -25.86% | -23.56% | -18.7% | 10% | 6% | -7.17% | -3.26% | -13.86% |
| Cost of Goods Sold | 109.09M | 100.25M | 75.9M | 49.29M | 50.26M | 65.7M | 59.57M | 56.64M | 80.82M |
| COGS % of Revenue | 28.42% | 35.22% | 34.88% | 27.86% | 25.83% | 31.85% | 31.11% | 30.58% | 50.65% |
| Gross Profit | 274.82M▲ 0% | 184.38M▼ 32.9% | 141.68M▼ 23.2% | 127.61M▼ 9.9% | 144.33M▲ 13.1% | 140.58M▼ 2.6% | 131.92M▼ 6.2% | 128.6M▼ 2.5% | 78.75M▼ 38.8% |
| Gross Margin % | 71.58% | 64.78% | 65.12% | 72.14% | 74.17% | 68.15% | 68.89% | 69.42% | 49.35% |
| Gross Profit Growth % | -4.34% | -32.91% | -23.16% | -9.93% | 13.1% | -2.6% | -6.16% | -2.52% | -38.77% |
| Operating Expenses | 281.17M | 205.52M | 163.28M | 138.19M | 136.69M | 125.47M | 128.56M | 126.5M | 78.36M |
| OpEx % of Revenue | 73.24% | 72.21% | 75.05% | 78.12% | 70.24% | 60.83% | 67.14% | 68.29% | 49.11% |
| Selling, General & Admin | 270.66M | 198.07M | 146.15M | 125.2M | 127.78M | 122.74M | 118.64M | 116.55M | 22.21M |
| SG&A % of Revenue | 70.5% | 69.59% | 67.17% | 70.77% | 65.66% | 59.5% | 61.96% | 62.92% | 13.92% |
| Research & Development | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| R&D % of Revenue | - | - | - | - | - | - | - | - | - |
| Other Operating Expenses | -6.06M | -3.93M | 17.14M | 12.99M | 8.92M | 2.73M | 9.92M | 9.96M | 56.15M |
| Operating Income | -40.87M▲ 0% | -26.03M▲ 36.3% | -21.61M▲ 17.0% | -10.58M▲ 51.1% | 7.64M▲ 172.2% | 15.11M▲ 97.8% | 3.36M▼ 77.8% | 2.09M▼ 37.7% | 2.17M▲ 3.6% |
| Operating Margin % | -10.64% | -9.15% | -9.93% | -5.98% | 3.93% | 7.32% | 1.75% | 1.13% | 1.36% |
| Operating Income Growth % | 26.74% | 36.29% | 17.01% | 51.05% | 172.23% | 97.76% | -77.77% | -37.69% | 3.58% |
| EBITDA | -30.36M | -18.58M | -16.27M | -6.96M | 10.2M | 17.84M | 7.6M | 6.48M | 6.64M |
| EBITDA Margin % | -7.91% | -6.53% | -7.48% | -3.94% | 5.24% | 8.65% | 3.97% | 3.5% | 4.16% |
| EBITDA Growth % | 30.1% | 38.79% | 12.47% | 57.2% | 246.5% | 74.89% | -57.41% | -14.72% | 2.5% |
| D&A (Non-Cash Add-back) | 10.51M | 7.45M | 5.34M | 3.62M | 2.56M | 2.73M | 4.24M | 4.38M | 4.47M |
| EBIT | -46.93M | -21.15M | -9.81M | -17.14M | 17.16M | 19.75M | 9.05M | 7.66M | 2.17M |
| Net Interest Income | -4.83M | -1.55M | -1.26M | -1.16M | -903K | -438K | 135K | -187K | -248K |
| Interest Income | 0 | 0 | 0 | 0 | 0 | 0 | 135K | 0 | 0 |
| Interest Expense | 4.83M | 1.55M | 1.26M | 1.16M | 903K | 438K | 0 | 187K | 248K |
| Other Income/Expense | -10.89M | 25.47M | -2.9M | -7.73M | 8.62M | 4.21M | -5.28M | -40.03M | -1.39M |
| Pretax Income | -51.75M▲ 0% | -562K▲ 98.9% | -24.51M▼ 4261.4% | -18.31M▲ 25.3% | 16.26M▲ 188.8% | 19.31M▲ 18.8% | -1.92M▼ 109.9% | -37.93M▼ 1876.8% | -1.01M▲ 97.3% |
| Pretax Margin % | -13.48% | -0.2% | -11.27% | -10.35% | 8.36% | 9.36% | -1% | -20.48% | -0.63% |
| Income Tax | -9.89M | -18.11M | 1.75M | -16.61M | 1.29M | -17.46M | -349K | -7.64M | -197K |
| Effective Tax Rate % | 19.12% | 3222.78% | -7.15% | 90.75% | 7.92% | -90.42% | 18.19% | 20.13% | 19.54% |
| Net Income | -41.86M▲ 0% | 17.55M▲ 141.9% | -26.26M▼ 249.7% | -1.69M▲ 93.6% | 14.97M▲ 983.8% | 36.78M▲ 145.6% | -1.57M▼ 104.3% | -30.3M▼ 1829.7% | -811K▲ 97.3% |
| Net Margin % | -10.9% | 6.17% | -12.07% | -0.96% | 7.69% | 17.83% | -0.82% | -16.36% | -0.51% |
| Net Income Growth % | 68.03% | 141.93% | -249.65% | 93.55% | 983.77% | 145.65% | -104.27% | -1829.75% | 97.32% |
| Net Income (Continuing) | -41.86M | 17.55M | -26.26M | -1.69M | 14.97M | 36.78M | -1.57M | -30.3M | -811K |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | -6.76▲ 0% | 2.80▲ 141.4% | -4.18▼ 249.3% | -0.34▲ 91.9% | 1.76▲ 617.6% | 4.75▲ 169.9% | -0.21▼ 104.4% | -4.15▼ 1876.2% | -0.11▲ 97.3% |
| EPS Growth % | 68.26% | 141.42% | -249.29% | 91.87% | 617.65% | 169.89% | -104.42% | -1876.19% | 97.35% |
| EPS (Basic) | -6.76 | 2.81 | -4.18 | -0.34 | 1.85 | 4.98 | -0.21 | -4.15 | -0.11 |
| Diluted Shares Outstanding | 6.19M | 6.27M | 6.28M | 6.47M | 7.21M | 7.4M | 7.31M | 7.29M | 7.39M |
| Basic Shares Outstanding | 6.19M | 6.24M | 6.28M | 6.47M | 6.8M | 7.1M | 7.31M | 7.29M | 7.39M |
| Dividend Payout Ratio | - | - | - | - | - | - | - | - | - |
Harte Hanks, Inc. (HHS) balance sheet — assets, liabilities & shareholders' equity
| Line item | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|---|---|
| Total Current Assets | 103.21M | 104.99M | 79.3M | 86.24M | 75.38M | 66.31M | 65.21M | 53.61M | 46.32M |
| Cash & Short-Term Investments | 8.4M | 20.88M | 34.12M | 29.41M | 11.91M | 10.36M | 18.36M | 9.93M | 5.59M |
| Cash Only | 8.4M | 20.88M | 34.12M | 29.41M | 11.91M | 10.36M | 18.36M | 9.93M | 5.59M |
| Short-Term Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accounts Receivable | 81.4M | 56.6M | 39.78M | 42.15M | 57.26M | 52.16M | 42.25M | 39.86M | 34.89M |
| Days Sales Outstanding | 77.39 | 72.58 | 66.73 | 86.96 | 107.41 | 92.3 | 80.53 | 78.55 | 79.81 |
| Inventory | 587K | 448K | 354K | 46K | 0 | 0 | 0 | 0 | 0 |
| Days Inventory Outstanding | 1.96 | 1.63 | 1.7 | 0.34 | - | - | - | - | - |
| Other Current Assets | 3.9M | 2.54M | 1.75M | 4.99M | 4.25M | 1.61M | 2.69M | 2.31M | 5.84M |
| Total Non-Current Assets | 27.61M | 20.18M | 36.16M | 33.26M | 32.49M | 53.67M | 65.86M | 48.17M | 45.51M |
| Property, Plant & Equipment | 21.79M | 13.59M | 27.14M | 30.63M | 29.89M | 29.69M | 34.27M | 31.42M | 28.24M |
| Fixed Asset Turnover | 17.62x | 20.94x | 8.02x | 5.78x | 6.51x | 6.95x | 5.59x | 5.90x | 5.65x |
| Goodwill | 0 | 0 | 0 | 0 | 0 | 2.4M | 1.93M | 295K | 295K |
| Intangible Assets | 2.59M | 0 | 300K | 0 | 0 | 3.54M | 2.82M | 563K | 370K |
| Long-Term Investments | 0 | 0 | 0 | 0 | 0 | 0 | 500K | 0 | 5K |
| Other Non-Current Assets | 3.23M | 6.59M | 3.46M | -4.11M | 2.6M | 1.74M | 758K | 717K | 559K |
| Total Assets | 130.81M▲ 0% | 125.17M▼ 4.3% | 115.47M▼ 7.8% | 119.5M▲ 3.5% | 107.86M▼ 9.7% | 119.98M▲ 11.2% | 131.07M▲ 9.2% | 101.78M▼ 22.3% | 91.83M▼ 9.8% |
| Asset Turnover | 2.93x | 2.27x | 1.88x | 1.48x | 1.80x | 1.72x | 1.46x | 1.82x | 1.74x |
| Asset Growth % | -38.71% | -4.31% | -7.76% | 3.49% | -9.74% | 11.24% | 9.24% | -22.35% | -9.78% |
| Total Current Liabilities | 67.25M | 54.16M | 45.53M | 47.19M | 42.44M | 43.57M | 48.11M | 35.14M | 30.16M |
| Accounts Payable | 36.13M | 31.05M | 16.92M | 16.29M | 16.13M | 22.46M | 23.18M | 21.83M | 13.1M |
| Days Payables Outstanding | 120.89 | 113.05 | 81.35 | 120.66 | 117.15 | 124.8 | 142.01 | 140.68 | 59.14 |
| Short-Term Debt | 0 | 0 | 7.62M | 4.93M | 0 | 0 | 4.82M | 0 | 3.54M |
| Deferred Revenue (Current) | 16.79M | 12.76M | 4.4M | 11.16M | 10.44M | 5.81M | 3.19M | 3.21M | 813K |
| Other Current Liabilities | 13.49M | 8.61M | 10.67M | 2.9M | 2.29M | 2.86M | 11.31M | 3.15M | 12.71M |
| Current Ratio | 1.53x | 1.94x | 1.74x | 1.83x | 1.78x | 1.52x | 1.36x | 1.53x | 1.54x |
| Quick Ratio | 1.53x | 1.93x | 1.73x | 1.83x | 1.78x | 1.52x | 1.36x | 1.53x | 1.54x |
| Cash Conversion Cycle | -41.53 | -38.84 | -12.92 | -33.36 | - | - | - | - | - |
| Total Non-Current Liabilities | 98.2M | 80.47M | 109.89M | 115.71M | 80.41M | 57.61M | 63.11M | 56.08M | 41.14M |
| Long-Term Debt | 0 | 14.2M | 18.7M | 22.17M | 5M | 0 | 0 | 0 | 18.86M |
| Capital Lease Obligations | 0 | 0 | 13.08M | 21.3M | 19.21M | 16.57M | 23.69M | 20.86M | 18.86M |
| Deferred Tax Liabilities | 773K | -578K | 5.51M | 0 | 0 | 0 | 8.32M | 11.13M | 0 |
| Other Non-Current Liabilities | 97.43M | 66.27M | 71.72M | 72.24M | 56.2M | 41.03M | 30.8M | 24.1M | 22.27M |
| Total Liabilities | 165.45M | 134.64M | 155.43M | 162.9M | 122.85M | 101.18M | 111.22M | 80.09M | 71.3M |
| Total Debt | 0 | 14.2M | 39.39M | 55.06M | 30.77M | 22.32M | 28.51M | 24.6M | 22.4M |
| Net Debt | -8.4M | -6.68M | 5.27M | 25.65M | 18.86M | 11.96M | 10.14M | 14.66M | 16.82M |
| Debt / Equity | - | - | - | - | - | 1.19x | 1.44x | 1.13x | 1.09x |
| Debt / EBITDA | - | - | - | - | 3.02x | 1.25x | 3.75x | 3.80x | 3.37x |
| Net Debt / EBITDA | - | - | - | - | 1.85x | 0.67x | 1.34x | 2.26x | 2.53x |
| Interest Coverage | -8.47x | -16.79x | -17.12x | -9.09x | 8.46x | 34.49x | - | 11.19x | 8.74x |
| Total Equity | -34.63M▲ 0% | -9.46M▲ 72.7% | -39.96M▼ 322.4% | -43.4M▼ 8.6% | -14.99M▲ 65.5% | 18.81M▲ 225.5% | 19.86M▲ 5.6% | 21.69M▲ 9.2% | 20.53M▼ 5.4% |
| Equity Growth % | -1404.03% | 72.68% | -322.37% | -8.61% | 65.46% | 225.45% | 5.58% | 9.23% | -5.36% |
| Book Value per Share | -5.59 | -1.51 | -6.36 | -6.71 | -2.08 | 2.54 | 2.72 | 2.97 | 2.78 |
| Total Shareholders' Equity | -34.63M | -9.46M | -39.96M | -43.4M | -14.99M | 18.81M | 19.86M | 21.69M | 20.53M |
| Common Stock | 12.07M | 12.12M | 12.12M | 12.12M | 12.12M | 12.22M | 12.22M | 12.22M | 12.22M |
| Retained Earnings | 794.58M | 812.7M | 797.82M | 796.12M | 811.09M | 846.49M | 844.92M | 814.62M | 813.81M |
| Treasury Stock | -1.25B | -1.25B | -1.24B | -1.18B | -1.09B | -1.01B | -951.08M | -915.75M | -900.09M |
| Accumulated OCI | -44.3M | -46.48M | -63.13M | -65.61M | -53.33M | -48.3M | -44.09M | -13.6M | -14.98M |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Harte Hanks, Inc. (HHS) cash flow — operating, investing & free cash flow history
| Line item | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|---|---|
| Cash from Operations | -30.8M | -9.18M | 12.1M | -7.84M | -1.76M | 28.79M | 10.48M | -2.99M | -1.74M |
| Operating CF Margin % | -8.02% | -3.23% | 5.56% | -4.43% | -0.91% | 13.96% | 5.47% | -1.61% | -1.09% |
| Operating CF Growth % | -311.1% | 70.19% | 231.76% | -164.81% | 77.51% | 1733.13% | -63.61% | -128.51% | 41.91% |
| Net Income | -41.86M | 17.55M | -26.26M | -1.69M | 14.97M | 36.78M | -1.57M | -30.3M | -811K |
| Depreciation & Amortization | 10.5M | 7.45M | 5.34M | 3.62M | 2.56M | 2.73M | 4.24M | 4.38M | 4.47M |
| Stock-Based Compensation | 2.66M | -581K | 1.07M | 764K | 1.47M | 2.35M | 1.42M | 1.93M | 258K |
| Deferred Taxes | -10.96M | -1.65M | 996K | -244K | -10.72M | -19.84M | -1.47M | -9.28M | -928K |
| Other Non-Cash Items | 39.74M | -25.63M | 7.58M | -3.94M | 913K | -1.01M | 380K | 33.9M | -3.1M |
| Working Capital Changes | -30.89M | -6.33M | 23.37M | -6.34M | -10.96M | 7.79M | 7.49M | -3.63M | -1.63M |
| Change in Receivables | 7.42M | 7.47M | 16.82M | -931K | -9.18M | 3.84M | 5.65M | 2.38M | 4.97M |
| Change in Inventory | 251K | 139K | 94K | 308K | 0 | 0 | 0 | 0 | 0 |
| Change in Payables | -10.4M | 9.25M | -13.75M | -997K | -395K | 6.2M | 844K | -795K | -3.21M |
| Cash from Investing | -5.67M | -52K | -2.6M | -775K | -2.9M | -11.49M | -2.31M | -3.74M | -2.76M |
| Capital Expenditures | -5.68M | -4.21M | -2.9M | -2.7M | -3.05M | -5.8M | -2.81M | -3.75M | -2.76M |
| CapEx % of Revenue | 1.48% | 1.48% | 1.33% | 1.53% | 1.57% | 2.81% | 1.47% | 2.02% | 1.73% |
| Acquisitions | 18K | 3.93M | 300K | 1.92M | 146K | -5.75M | 500K | 0 | 1K |
| Investments | - | - | - | - | - | - | - | - | - |
| Other Investing | 18K | 225K | 0 | 0 | 0 | 57K | 3K | 2K | 0 |
| Cash from Financing | -1.46M | 22.73M | 3.09M | 7.31M | -13.41M | -15.82M | -3.22M | -419K | 514K |
| Debt Issued (Net) | -712K | 13.65M | 3.69M | 7.99M | -12.33M | -5.19M | -160K | -124K | -159K |
| Equity Issued (Net) | -111K | 0 | 9K | -22K | -291K | -1000K | -1000K | -295K | -65K |
| Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Share Repurchases | 0 | -115K | -6K | -22K | -291K | -469K | -3.01M | -295K | -65K |
| Other Financing | -635K | 9.08M | -616K | -653K | -795K | -131K | -45K | 0 | 738K |
| Net Change in Cash | -37.61M▲ 0% | 12.48M▲ 133.2% | 13.24M▲ 6.0% | -560K▼ 104.2% | -18.43M▼ 3190.9% | -3.77M▲ 79.5% | 7.5M▲ 299.0% | -8.93M▼ 219.1% | -4.35M▲ 51.3% |
| Free Cash Flow | -36.48M▲ 0% | -13.39M▲ 63.3% | 9.2M▲ 168.7% | -10.54M▼ 214.5% | -4.81M▲ 54.4% | 22.99M▲ 578.1% | 7.67M▼ 66.7% | -6.73M▼ 187.8% | -4.49M▲ 33.3% |
| FCF Margin % | -9.5% | -4.7% | 4.23% | -5.96% | -2.47% | 11.15% | 4% | -3.63% | -2.82% |
| FCF Growth % | -561.88% | 63.31% | 168.74% | -214.53% | 54.37% | 578.1% | -66.66% | -187.84% | 33.28% |
| FCF per Share | -5.89 | -2.14 | 1.46 | -1.63 | -0.67 | 3.11 | 1.05 | -0.92 | -0.61 |
| FCF Conversion (FCF/Net Income) | 0.74x | -0.52x | -0.46x | 4.63x | -0.12x | 0.78x | -6.67x | 0.10x | 2.14x |
| Interest Paid | 292K | 0 | 0 | 0 | 490K | 0 | 0 | 0 | 0 |
| Taxes Paid | 32.91M | 0 | 0 | 0 | 1.32M | 0 | 0 | 1.45M | 0 |
Harte Hanks, Inc. (HHS) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios
| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Return on Equity (ROE) | -183.16% | - | - | - | - | - | 1927.46% | -8.12% | -145.85% | -3.84% |
| Return on Invested Capital (ROIC) | -53.41% | - | - | - | - | 148.23% | 65.43% | 8.29% | 4.73% | 4.41% |
| Gross Margin | 71.04% | 71.58% | 64.78% | 65.12% | 72.14% | 74.17% | 68.15% | 68.89% | 69.42% | 49.35% |
| Net Margin | -32.38% | -10.9% | 6.17% | -12.07% | -0.96% | 7.69% | 17.83% | -0.82% | -16.36% | -0.51% |
| Debt / Equity | - | - | - | - | - | - | 1.19x | 1.44x | 1.13x | 1.09x |
| Interest Coverage | -16.15x | -8.47x | -16.79x | -17.12x | -9.09x | 8.46x | 34.49x | - | 11.19x | 8.74x |
| FCF Conversion | -0.11x | 0.74x | -0.52x | -0.46x | 4.63x | -0.12x | 0.78x | -6.67x | 0.10x | 2.14x |
| Revenue Growth | -18.35% | -5.07% | -25.86% | -23.56% | -18.7% | 10% | 6% | -7.17% | -3.26% | -13.86% |
Harte Hanks, Inc. (HHS) stock FAQ — growth, dividends, profitability & financials explained
Harte Hanks, Inc. (HHS) reported $159.6M in revenue for fiscal year 2025. This represents a 76% decrease from $665.9M in 1996.
Harte Hanks, Inc. (HHS) saw revenue decline by 13.9% over the past year.
Harte Hanks, Inc. (HHS) reported a net loss of $0.8M for fiscal year 2025.
Harte Hanks, Inc. (HHS) has a return on equity (ROE) of -3.8%. Negative ROE indicates the company is unprofitable.
Harte Hanks, Inc. (HHS) had negative free cash flow of $3.7M in fiscal year 2025, likely due to heavy capital investments.
Harte Hanks, Inc. (HHS) financial analysis — history, returns, DCA and operating performance tools
Historical returns with dividends reinvested
Dollar cost averaging vs lump sum
Yield, growth, payout safety & DRIP
EPS trends, net income & profitability
Long-term charts & historical price data
Sales growth patterns & revenue breakdown
30 years of market, efficiency and balance-sheet ratios
DCF intrinsic value, peer multiples & estimates