Harte Hanks, Inc. (HHS) 10-Year Financial Performance & Capital Metrics

HHS • • Industrial / General

Communication ServicesAdvertising & MarketingFull-Service Advertising AgenciesRegional & Specialized Agencies

AboutHarte Hanks, Inc. operates as a customer experience company in the United States and internationally. It operates through three segments: Marketing Services, Customer Care, and Fulfillment & Logistics Services. The company provides strategic guidance to help clients to plan and execute omni-channel marketing programs; audience identification, profiling, segmentation and prioritization, predictive modeling, and data strategy services; data hygiene and cleansing services; print, broadcast, direct mail, website, app, display, social, mobile, search engine marketing, and voice services; Website and app development, e-commerce enablement, database building and management, platform architecture creation, and marketing automation services; and outsourcing marketing operations solutions. It also offers customer experience management services comprising interact and resolve consumer concerns across hardware and software platforms, healthcare benefit plans, and recalls or a myriad of other customer service issues; CRM and digital transformation solutions to create meaningful customer interactions by connecting content between agent or AI-driven interfaces and web-based self-help tools and community forums; and intelligence-based B2B solutions that understand audiences and their behaviors, and then inspire and drive action to deliver results. In addition, the company provides product, print-on-demand, and mail fulfillment solutions, such as printing on demand, managing product recalls, and distributing literature and promotional products; custom solutions to engage audiences, target customers, support conferences, and appreciate employees; and third-party logistics and freight optimization services. It primarily serves B2B, consumer brand, financial services, retail, and healthcare vertical markets. Harte Hanks, Inc. was founded in 1923 and is headquartered in Chelmsford, Massachusetts.Show more

Revenue $185M -3.3%
EBITDA $6M -14.7%
Net Income -$30M -1829.7%
EPS (Diluted) -4.15 -1876.2%
Gross Margin 69.42% +0.8%
EBITDA Margin 3.5% -11.8%
Operating Margin 1.13% -35.6%
Net Margin -16.36% -1894.8%
ROE -145.85% -1695.9%
ROIC 4.73% -42.9%
Debt/Equity 1.13 -21.0%
Interest Coverage 11.19

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Excellent 3Y average ROE of 591.2%
✓Trading at only 1.0x book value
✓Efficient asset utilization: 1.8x turnover

✗Weaknesses

✗Negative free cash flow
✗Weak momentum: RS Rating 19 (bottom 19%)
✗Low quality earnings: Net income not backed by cash flow
✗Thin 5Y average net margin of 1.5%
✗Trading more than 30% below 52-week high

Price & Volume

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Growth Metrics

Revenue CAGR

10Y-10.37%

5Y-3.17%

3Y-1.63%

TTM-11.07%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM81.75%

EPS CAGR

10Y-

5Y-

3Y-

TTM82.03%

ROCE

10Y Avg-16.31%

5Y Avg4.91%

3Y Avg9.44%

Latest2.8%

Peer Comparison

Regional & Specialized Agencies

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
STGWStagwell Inc.	1.57B	6.22	318.97	12.43%	0.68%	2.53%	5.67%	2.11
HHSHarte Hanks, Inc.	22.54M	3.04	-0.73	-3.26%	-3.26%	-27.4%		1.13
ADVAdvantage Solutions Inc.	267.22M	0.82	-0.80	-8.56%	-6.96%	-34.42%	14.13%	2.32
ABLVAble View Inc.	18.14M	0.74	-4.11	-13.47%	-5.75%	-104.63%		1.57

Profit & Loss

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	495.3M	404.41M	383.91M	284.63M	217.58M	176.9M	194.6M	206.28M	191.49M	185.24M
Revenue Growth %	-0.11%	-0.18%	-0.05%	-0.26%	-0.24%	-0.19%	0.1%	0.06%	-0.07%	-0.03%
Cost of Goods Sold+	143.32M	117.13M	109.09M	100.25M	75.9M	49.29M	50.26M	65.7M	59.57M	56.64M
COGS % of Revenue	0.29%	0.29%	0.28%	0.35%	0.35%	0.28%	0.26%	0.32%	0.31%	0.31%
Gross Profit+	351.98M	287.29M	274.82M	184.38M	141.68M	127.61M	144.33M	140.58M	131.92M	128.6M
Gross Margin %	0.71%	0.71%	0.72%	0.65%	0.65%	0.72%	0.74%	0.68%	0.69%	0.69%
Gross Profit Growth %	-0.09%	-0.18%	-0.04%	-0.33%	-0.23%	-0.1%	0.13%	-0.03%	-0.06%	-0.03%
Operating Expenses+	329.61M	304.4M	281.17M	205.52M	163.28M	138.19M	136.69M	125.47M	128.56M	126.5M
OpEx % of Revenue	0.67%	0.75%	0.73%	0.72%	0.75%	0.78%	0.7%	0.61%	0.67%	0.68%
Selling, General & Admin	315.37M	292.05M	270.66M	198.07M	146.15M	125.2M	127.78M	122.74M	118.64M	116.55M
SG&A % of Revenue	0.64%	0.72%	0.71%	0.7%	0.67%	0.71%	0.66%	0.6%	0.62%	0.63%
Research & Development	0	0	0	0	0	0	0	0	0	0
R&D % of Revenue	-	-	-	-	-	-	-	-	-	-
Other Operating Expenses	-1.01M	-9.91M	-6.06M	-3.93M	17.14M	12.99M	8.92M	2.73M	9.92M	9.96M
Operating Income+	-187.57M	-55.78M	-40.87M	-26.03M	-21.61M	-10.58M	7.64M	15.11M	3.36M	2.09M
Operating Margin %	-0.38%	-0.14%	-0.11%	-0.09%	-0.1%	-0.06%	0.04%	0.07%	0.02%	0.01%
Operating Income Growth %	-5.6%	0.7%	0.27%	0.36%	0.17%	0.51%	1.72%	0.98%	-0.78%	-0.38%
EBITDA+	-173.33M	-43.43M	-30.36M	-18.58M	-16.27M	-6.96M	10.2M	17.84M	7.6M	6.48M
EBITDA Margin %	-0.35%	-0.11%	-0.08%	-0.07%	-0.07%	-0.04%	0.05%	0.09%	0.04%	0.03%
EBITDA Growth %	-4.11%	0.75%	0.3%	0.39%	0.12%	0.57%	2.47%	0.75%	-0.57%	-0.15%
D&A (Non-Cash Add-back)	14.24M	12.35M	10.51M	7.45M	5.34M	3.62M	2.56M	2.73M	4.24M	4.38M
EBIT	-213.41M	-15.17M	-46.93M	-21.15M	-9.81M	-17.14M	17.16M	19.75M	9.05M	7.66M
Net Interest Income+	-5.02M	-3.45M	-4.83M	-1.55M	-1.26M	-1.16M	-903K	-438K	135K	-187K
Interest Income	0	0	0	0	0	0	0	0	135K	0
Interest Expense	4.76M	3.45M	4.83M	1.55M	1.26M	1.16M	903K	438K	0	187K
Other Income/Expense	-30.85M	-15.31M	-10.89M	25.47M	-2.9M	-7.73M	8.62M	4.21M	-5.28M	-40.03M
Pretax Income+	-202.84M	-69.15M	-51.75M	-562K	-24.51M	-18.31M	16.26M	19.31M	-1.92M	-37.93M
Pretax Margin %	-0.41%	-0.17%	-0.13%	-0%	-0.11%	-0.1%	0.08%	0.09%	-0.01%	-0.2%
Income Tax+	-31.91M	20.63M	-9.89M	-18.11M	1.75M	-16.61M	1.29M	-17.46M	-349K	-7.64M
Effective Tax Rate %	0.84%	1.89%	0.81%	-31.23%	1.07%	0.09%	0.92%	1.9%	0.82%	0.8%
Net Income+	-170.93M	-130.94M	-41.86M	17.55M	-26.26M	-1.69M	14.97M	36.78M	-1.57M	-30.3M
Net Margin %	-0.35%	-0.32%	-0.11%	0.06%	-0.12%	-0.01%	0.08%	0.18%	-0.01%	-0.16%
Net Income Growth %	-8.12%	0.23%	0.68%	1.42%	-2.5%	0.94%	9.84%	1.46%	-1.04%	-18.3%
Net Income (Continuing)	-181.07M	-89.78M	-41.86M	17.55M	-26.26M	-1.69M	14.97M	36.78M	-1.57M	-30.3M
Discontinued Operations	10.14M	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0
EPS (Diluted)+	-27.73	-21.30	-6.76	2.80	-4.18	-0.34	1.76	4.75	-0.21	-4.15
EPS Growth %	-8.3%	0.23%	0.68%	1.41%	-2.49%	0.92%	6.18%	1.7%	-1.04%	-18.76%
EPS (Basic)	-27.73	-21.30	-6.76	2.81	-4.18	-0.34	1.85	4.98	-0.21	-4.15
Diluted Shares Outstanding	6.16M	6.15M	6.19M	6.27M	6.28M	6.47M	7.21M	7.4M	7.31M	7.29M
Basic Shares Outstanding	6.16M	6.15M	6.19M	6.24M	6.28M	6.47M	6.8M	7.1M	7.31M	7.29M
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-	-

Balance Sheet

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	151.71M	149.43M	103.21M	104.99M	79.3M	86.24M	75.38M	66.31M	65.21M	53.61M
Cash & Short-Term Investments	17.61M	46.01M	8.4M	20.88M	34.12M	29.41M	11.91M	10.36M	18.36M	9.93M
Cash Only	17.61M	46.01M	8.4M	20.88M	34.12M	29.41M	11.91M	10.36M	18.36M	9.93M
Short-Term Investments	0	0	0	0	0	0	0	0	0	0
Accounts Receivable	103.76M	88.81M	81.4M	56.6M	39.78M	42.15M	57.26M	52.16M	42.25M	39.86M
Days Sales Outstanding	76.46	80.16	77.39	72.58	66.73	86.96	107.41	92.3	80.53	78.55
Inventory	963K	838K	587K	448K	354K	46K	0	0	0	0
Days Inventory Outstanding	2.45	2.61	1.96	1.63	1.7	0.34	-	-	-	-
Other Current Assets	177.82M	4.93M	3.9M	2.54M	1.75M	4.99M	4.25M	1.61M	2.69M	2.31M
Total Non-Current Assets+	262.92M	64.01M	27.61M	20.18M	36.16M	33.26M	32.49M	53.67M	65.86M	48.17M
Property, Plant & Equipment	33.91M	23.92M	21.79M	13.59M	27.14M	30.63M	29.89M	29.69M	34.27M	31.42M
Fixed Asset Turnover	14.61x	16.90x	17.62x	20.94x	8.02x	5.78x	6.51x	6.95x	5.59x	5.90x
Goodwill	218.97M	34.51M	0	0	0	0	0	2.4M	1.93M	295K
Intangible Assets	4.12M	3.3M	2.59M	0	300K	0	0	3.54M	2.82M	563K
Long-Term Investments	0	0	0	0	0	0	0	0	500K	0
Other Non-Current Assets	2.91M	2.27M	3.23M	6.59M	3.46M	-4.11M	2.6M	1.74M	758K	717K
Total Assets+	414.62M	213.44M	130.81M	125.17M	115.47M	119.5M	107.86M	119.98M	131.07M	101.78M
Asset Turnover	1.19x	1.89x	2.93x	2.27x	1.88x	1.48x	1.80x	1.72x	1.46x	1.82x
Asset Growth %	-0.36%	-0.49%	-0.39%	-0.04%	-0.08%	0.03%	-0.1%	0.11%	0.09%	-0.22%
Total Current Liabilities+	97.44M	104.67M	67.25M	54.16M	45.53M	47.19M	42.44M	43.57M	48.11M	35.14M
Accounts Payable	36.62M	45.56M	36.13M	31.05M	16.92M	16.29M	16.13M	22.46M	23.18M	21.83M
Days Payables Outstanding	93.25	141.99	120.89	113.05	81.35	120.66	117.15	124.8	142.01	140.68
Short-Term Debt	3M	0	0	0	7.62M	4.93M	0	0	4.82M	0
Deferred Revenue (Current)	1000K	1000K	1000K	1000K	1000K	1000K	1000K	1000K	1000K	1000K
Other Current Liabilities	43.32M	40.92M	13.49M	8.61M	10.67M	2.9M	2.29M	2.86M	11.31M	3.15M
Current Ratio	1.56x	1.43x	1.53x	1.94x	1.74x	1.83x	1.78x	1.52x	1.36x	1.53x
Quick Ratio	1.55x	1.42x	1.53x	1.93x	1.73x	1.83x	1.78x	1.52x	1.36x	1.53x
Cash Conversion Cycle	-14.34	-59.22	-41.53	-38.84	-12.92	-33.36	-	-	-	-
Total Non-Current Liabilities+	176.87M	106.11M	98.2M	80.47M	109.89M	115.71M	80.41M	57.61M	63.11M	56.08M
Long-Term Debt	74.11M	0	0	14.2M	18.7M	22.17M	5M	0	0	0
Capital Lease Obligations	0	0	0	0	13.08M	21.3M	19.21M	16.57M	23.69M	20.86M
Deferred Tax Liabilities	20.67M	11.04M	773K	-578K	5.51M	0	0	0	8.32M	11.13M
Other Non-Current Liabilities	81.19M	95.07M	97.43M	66.27M	71.72M	72.24M	56.2M	41.03M	30.8M	24.1M
Total Liabilities	274.31M	210.78M	165.45M	134.64M	155.43M	162.9M	122.85M	101.18M	111.22M	80.09M
Total Debt+	77.31M	0	0	14.2M	39.39M	55.06M	30.77M	22.32M	28.51M	24.6M
Net Debt	59.7M	-46.01M	-8.4M	-6.68M	5.27M	25.65M	18.86M	11.96M	10.14M	14.66M
Debt / Equity	0.55x	-	-	-	-	-	-	1.19x	1.44x	1.13x
Debt / EBITDA	-	-	-	-	-	-	3.02x	1.25x	3.75x	3.80x
Net Debt / EBITDA	-	-	-	-	-	-	1.85x	0.67x	1.34x	2.26x
Interest Coverage	-39.41x	-16.15x	-8.47x	-16.79x	-17.12x	-9.09x	8.46x	34.49x	-	11.19x
Total Equity+	140.32M	2.66M	-34.63M	-9.46M	-39.96M	-43.4M	-14.99M	18.81M	19.86M	21.69M
Equity Growth %	-0.57%	-0.98%	-14.04%	0.73%	-3.22%	-0.09%	0.65%	2.25%	0.06%	0.09%
Book Value per Share	22.76	0.43	-5.59	-1.51	-6.36	-6.71	-2.08	2.54	2.72	2.97
Total Shareholders' Equity	140.32M	2.66M	-34.63M	-9.46M	-39.96M	-43.4M	-14.99M	18.81M	19.86M	21.69M
Common Stock	120.15M	120.44M	12.07M	12.12M	12.12M	12.12M	12.12M	12.22M	12.22M	12.22M
Retained Earnings	973.54M	837.32M	794.58M	812.7M	797.82M	796.12M	811.09M	846.49M	844.92M	814.62M
Treasury Stock	-1.26B	-1.26B	-1.25B	-1.25B	-1.24B	-1.18B	-1.09B	-1.01B	-951.08M	-915.75M
Accumulated OCI	-43.56M	-46.18M	-44.3M	-46.48M	-63.13M	-65.61M	-53.33M	-48.3M	-44.09M	-13.6M
Minority Interest	0	0	0	0	0	0	0	0	0	0

Cash Flow

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	30.94M	14.59M	-30.8M	-9.18M	12.1M	-7.84M	-1.76M	28.79M	10.48M	-2.99M
Operating CF Margin %	0.06%	0.04%	-0.08%	-0.03%	0.06%	-0.04%	-0.01%	0.14%	0.05%	-0.02%
Operating CF Growth %	0.21%	-0.53%	-3.11%	0.7%	2.32%	-1.65%	0.78%	17.33%	-0.64%	-1.29%
Net Income	-170.93M	-89.78M	-41.86M	17.55M	-26.26M	-1.69M	14.97M	36.78M	-1.57M	-30.3M
Depreciation & Amortization	14.24M	12.35M	10.5M	7.45M	5.34M	3.62M	2.56M	2.73M	4.24M	4.38M
Stock-Based Compensation	5.73M	2.67M	2.66M	-581K	1.07M	764K	1.47M	2.35M	1.42M	1.93M
Deferred Taxes	-41.23M	26.29M	-10.96M	-1.65M	996K	-244K	-10.72M	-19.84M	-1.47M	-9.28M
Other Non-Cash Items	221.84M	13.09M	39.74M	-25.63M	7.58M	-3.94M	913K	-1.01M	380K	33.9M
Working Capital Changes	1.29M	49.96M	-30.89M	-6.33M	23.37M	-6.34M	-10.96M	7.79M	7.49M	-3.63M
Change in Receivables	10.19M	14.95M	7.42M	7.47M	16.82M	-931K	-9.18M	3.84M	5.65M	2.38M
Change in Inventory	272K	125K	251K	139K	94K	308K	0	0	0	0
Change in Payables	2.14M	9.13M	-10.4M	9.25M	-13.75M	-997K	-395K	6.2M	844K	-795K
Cash from Investing+	-36.16M	99.7M	-5.67M	-52K	-2.6M	-775K	-2.9M	-11.49M	-2.31M	-3.74M
Capital Expenditures	-11.57M	-6.69M	-5.68M	-4.21M	-2.9M	-2.7M	-3.05M	-5.8M	-2.81M	-3.75M
CapEx % of Revenue	0.02%	0.02%	0.01%	0.01%	0.01%	0.02%	0.02%	0.03%	0.01%	0.02%
Acquisitions	-	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	297K	109.89M	18K	225K	0	0	0	57K	3K	2K
Cash from Financing+	-31.94M	-85.3M	-1.46M	22.73M	3.09M	7.31M	-13.41M	-15.82M	-3.22M	-419K
Debt Issued (Net)	-	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-	-
Dividends Paid	-21.24M	-5.29M	0	0	0	0	0	0	0	0
Share Repurchases	-	-	-	-	-	-	-	-	-	-
Other Financing	14K	-2.48M	-635K	9.08M	-616K	-653K	-795K	-131K	-45K	0
Net Change in Cash	-	-	-	-	-	-	-	-	-	-
Free Cash Flow+	19.37M	7.9M	-36.48M	-13.39M	9.2M	-10.54M	-4.81M	22.99M	7.67M	-6.73M
FCF Margin %	0.04%	0.02%	-0.1%	-0.05%	0.04%	-0.06%	-0.02%	0.11%	0.04%	-0.04%
FCF Growth %	0.35%	-0.59%	-5.62%	0.63%	1.69%	-2.15%	0.54%	5.78%	-0.67%	-1.88%
FCF per Share	3.14	1.28	-5.89	-2.14	1.46	-1.63	-0.67	3.11	1.05	-0.92
FCF Conversion (FCF/Net Income)	-0.18x	-0.11x	0.74x	-0.52x	-0.46x	4.63x	-0.12x	0.78x	-6.67x	0.10x
Interest Paid	1.68M	5.67M	292K	0	0	0	490K	0	0	0
Taxes Paid	10.07M	2.59M	32.91M	0	0	0	1.32M	0	0	1.45M

Key Ratios

Metric	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	-73.2%	-183.16%	-	-	-	-	-	1927.46%	-8.12%	-145.85%
Return on Invested Capital (ROIC)	-50.91%	-53.41%	-	-	-	-	148.23%	65.43%	8.29%	4.73%
Gross Margin	71.06%	71.04%	71.58%	64.78%	65.12%	72.14%	74.17%	68.15%	68.89%	69.42%
Net Margin	-34.51%	-32.38%	-10.9%	6.17%	-12.07%	-0.96%	7.69%	17.83%	-0.82%	-16.36%
Debt / Equity	0.55x	-	-	-	-	-	-	1.19x	1.44x	1.13x
Interest Coverage	-39.41x	-16.15x	-8.47x	-16.79x	-17.12x	-9.09x	8.46x	34.49x	-	11.19x
FCF Conversion	-0.18x	-0.11x	0.74x	-0.52x	-0.46x	4.63x	-0.12x	0.78x	-6.67x	0.10x
Revenue Growth	-10.54%	-18.35%	-5.07%	-25.86%	-23.56%	-18.7%	10%	6%	-7.17%	-3.26%

Revenue by Segment

	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Fulfillment and Logistics Services	-	-	-	-	-	61.14M	63.52M	86.1M	84.96M	81.99M
Fulfillment and Logistics Services Growth	-	-	-	-	-	-	3.89%	35.55%	-1.32%	-3.49%
Customer Care	-	-	-	-	-	58.67M	74.69M	67.2M	63.33M	52.92M
Customer Care Growth	-	-	-	-	-	-	27.31%	-10.02%	-5.77%	-16.44%
Marketing Services	-	-	-	-	-	57.09M	56.39M	52.98M	43.2M	50.33M
Marketing Services Growth	-	-	-	-	-	-	-1.23%	-6.05%	-18.44%	16.50%
Customer Interaction	444.17M	-	-	-	-	-	-	-	-	-
Customer Interaction Growth	-	-	-	-	-	-	-	-	-	-
Trillium	51.13M	-	-	-	-	-	-	-	-	-
Trillium Growth	-	-	-	-	-	-	-	-	-	-

Revenue by Geography

	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
UNITED STATES	411.77M	324.63M	330.94M	243.3M	182.03M	156.69M	-	-	173.16M	167.79M
UNITED STATES Growth	-	-21.16%	1.95%	-26.48%	-25.18%	-13.92%	-	-	-	-3.10%
Non-US	83.53M	79.79M	52.96M	41.33M	35.54M	20.21M	-	-	18.33M	17.45M
Non-US Growth	-	-4.48%	-33.62%	-21.96%	-14.00%	-43.13%	-	-	-	-4.77%

Frequently Asked Questions

Growth & Financials

Harte Hanks, Inc. (HHS) reported $166.8M in revenue for fiscal year 2024. This represents a 80% decrease from $850.8M in 2011.

Harte Hanks, Inc. (HHS) saw revenue decline by 3.3% over the past year.

Harte Hanks, Inc. (HHS) reported a net loss of $5.4M for fiscal year 2024.

Dividend & Returns

Harte Hanks, Inc. (HHS) has a return on equity (ROE) of -145.8%. Negative ROE indicates the company is unprofitable.

Harte Hanks, Inc. (HHS) generated $0.4M in free cash flow for fiscal year 2024. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

US Stock Screener

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Harte Hanks, Inc. (HHS) 10-Year Financial Performance & Capital Metrics

HHS • • Industrial / General

Communication ServicesAdvertising & MarketingFull-Service Advertising AgenciesRegional & Specialized Agencies

Revenue $185M -3.3%
EBITDA $6M -14.7%
Net Income -$30M -1829.7%
EPS (Diluted) -4.15 -1876.2%
Gross Margin 69.42% +0.8%
EBITDA Margin 3.5% -11.8%
Operating Margin 1.13% -35.6%
Net Margin -16.36% -1894.8%
ROE -145.85% -1695.9%
ROIC 4.73% -42.9%
Debt/Equity 1.13 -21.0%
Interest Coverage 11.19

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Excellent 3Y average ROE of 591.2%
✓Trading at only 1.0x book value
✓Efficient asset utilization: 1.8x turnover

✗Weaknesses

✗Negative free cash flow
✗Weak momentum: RS Rating 19 (bottom 19%)
✗Low quality earnings: Net income not backed by cash flow
✗Thin 5Y average net margin of 1.5%
✗Trading more than 30% below 52-week high

Price & Volume

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Growth Metrics

Revenue CAGR

10Y-10.37%

5Y-3.17%

3Y-1.63%

TTM-11.07%

Profit (Net Income) CAGR

10Y-

5Y-

3Y-

TTM81.75%

EPS CAGR

10Y-

5Y-

3Y-

TTM82.03%

ROCE

10Y Avg-16.31%

5Y Avg4.91%

3Y Avg9.44%

Latest2.8%

Peer Comparison

Regional & Specialized Agencies

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
STGWStagwell Inc.	1.57B	6.22	318.97	12.43%	0.68%	2.53%	5.67%	2.11
HHSHarte Hanks, Inc.	22.54M	3.04	-0.73	-3.26%	-3.26%	-27.4%		1.13
ADVAdvantage Solutions Inc.	267.22M	0.82	-0.80	-8.56%	-6.96%	-34.42%	14.13%	2.32
ABLVAble View Inc.	18.14M	0.74	-4.11	-13.47%	-5.75%	-104.63%		1.57

Profit & Loss

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	495.3M	404.41M	383.91M	284.63M	217.58M	176.9M	194.6M	206.28M	191.49M	185.24M
Revenue Growth %	-0.11%	-0.18%	-0.05%	-0.26%	-0.24%	-0.19%	0.1%	0.06%	-0.07%	-0.03%
Cost of Goods Sold+	143.32M	117.13M	109.09M	100.25M	75.9M	49.29M	50.26M	65.7M	59.57M	56.64M
COGS % of Revenue	0.29%	0.29%	0.28%	0.35%	0.35%	0.28%	0.26%	0.32%	0.31%	0.31%
Gross Profit+	351.98M	287.29M	274.82M	184.38M	141.68M	127.61M	144.33M	140.58M	131.92M	128.6M
Gross Margin %	0.71%	0.71%	0.72%	0.65%	0.65%	0.72%	0.74%	0.68%	0.69%	0.69%
Gross Profit Growth %	-0.09%	-0.18%	-0.04%	-0.33%	-0.23%	-0.1%	0.13%	-0.03%	-0.06%	-0.03%
Operating Expenses+	329.61M	304.4M	281.17M	205.52M	163.28M	138.19M	136.69M	125.47M	128.56M	126.5M
OpEx % of Revenue	0.67%	0.75%	0.73%	0.72%	0.75%	0.78%	0.7%	0.61%	0.67%	0.68%
Selling, General & Admin	315.37M	292.05M	270.66M	198.07M	146.15M	125.2M	127.78M	122.74M	118.64M	116.55M
SG&A % of Revenue	0.64%	0.72%	0.71%	0.7%	0.67%	0.71%	0.66%	0.6%	0.62%	0.63%
Research & Development	0	0	0	0	0	0	0	0	0	0
R&D % of Revenue	-	-	-	-	-	-	-	-	-	-
Other Operating Expenses	-1.01M	-9.91M	-6.06M	-3.93M	17.14M	12.99M	8.92M	2.73M	9.92M	9.96M
Operating Income+	-187.57M	-55.78M	-40.87M	-26.03M	-21.61M	-10.58M	7.64M	15.11M	3.36M	2.09M
Operating Margin %	-0.38%	-0.14%	-0.11%	-0.09%	-0.1%	-0.06%	0.04%	0.07%	0.02%	0.01%
Operating Income Growth %	-5.6%	0.7%	0.27%	0.36%	0.17%	0.51%	1.72%	0.98%	-0.78%	-0.38%
EBITDA+	-173.33M	-43.43M	-30.36M	-18.58M	-16.27M	-6.96M	10.2M	17.84M	7.6M	6.48M
EBITDA Margin %	-0.35%	-0.11%	-0.08%	-0.07%	-0.07%	-0.04%	0.05%	0.09%	0.04%	0.03%
EBITDA Growth %	-4.11%	0.75%	0.3%	0.39%	0.12%	0.57%	2.47%	0.75%	-0.57%	-0.15%
D&A (Non-Cash Add-back)	14.24M	12.35M	10.51M	7.45M	5.34M	3.62M	2.56M	2.73M	4.24M	4.38M
EBIT	-213.41M	-15.17M	-46.93M	-21.15M	-9.81M	-17.14M	17.16M	19.75M	9.05M	7.66M
Net Interest Income+	-5.02M	-3.45M	-4.83M	-1.55M	-1.26M	-1.16M	-903K	-438K	135K	-187K
Interest Income	0	0	0	0	0	0	0	0	135K	0
Interest Expense	4.76M	3.45M	4.83M	1.55M	1.26M	1.16M	903K	438K	0	187K
Other Income/Expense	-30.85M	-15.31M	-10.89M	25.47M	-2.9M	-7.73M	8.62M	4.21M	-5.28M	-40.03M
Pretax Income+	-202.84M	-69.15M	-51.75M	-562K	-24.51M	-18.31M	16.26M	19.31M	-1.92M	-37.93M
Pretax Margin %	-0.41%	-0.17%	-0.13%	-0%	-0.11%	-0.1%	0.08%	0.09%	-0.01%	-0.2%
Income Tax+	-31.91M	20.63M	-9.89M	-18.11M	1.75M	-16.61M	1.29M	-17.46M	-349K	-7.64M
Effective Tax Rate %	0.84%	1.89%	0.81%	-31.23%	1.07%	0.09%	0.92%	1.9%	0.82%	0.8%
Net Income+	-170.93M	-130.94M	-41.86M	17.55M	-26.26M	-1.69M	14.97M	36.78M	-1.57M	-30.3M
Net Margin %	-0.35%	-0.32%	-0.11%	0.06%	-0.12%	-0.01%	0.08%	0.18%	-0.01%	-0.16%
Net Income Growth %	-8.12%	0.23%	0.68%	1.42%	-2.5%	0.94%	9.84%	1.46%	-1.04%	-18.3%
Net Income (Continuing)	-181.07M	-89.78M	-41.86M	17.55M	-26.26M	-1.69M	14.97M	36.78M	-1.57M	-30.3M
Discontinued Operations	10.14M	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	0	0	0
EPS (Diluted)+	-27.73	-21.30	-6.76	2.80	-4.18	-0.34	1.76	4.75	-0.21	-4.15
EPS Growth %	-8.3%	0.23%	0.68%	1.41%	-2.49%	0.92%	6.18%	1.7%	-1.04%	-18.76%
EPS (Basic)	-27.73	-21.30	-6.76	2.81	-4.18	-0.34	1.85	4.98	-0.21	-4.15
Diluted Shares Outstanding	6.16M	6.15M	6.19M	6.27M	6.28M	6.47M	7.21M	7.4M	7.31M	7.29M
Basic Shares Outstanding	6.16M	6.15M	6.19M	6.24M	6.28M	6.47M	6.8M	7.1M	7.31M	7.29M
Dividend Payout Ratio	-	-	-	-	-	-	-	-	-	-

Balance Sheet

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	151.71M	149.43M	103.21M	104.99M	79.3M	86.24M	75.38M	66.31M	65.21M	53.61M
Cash & Short-Term Investments	17.61M	46.01M	8.4M	20.88M	34.12M	29.41M	11.91M	10.36M	18.36M	9.93M
Cash Only	17.61M	46.01M	8.4M	20.88M	34.12M	29.41M	11.91M	10.36M	18.36M	9.93M
Short-Term Investments	0	0	0	0	0	0	0	0	0	0
Accounts Receivable	103.76M	88.81M	81.4M	56.6M	39.78M	42.15M	57.26M	52.16M	42.25M	39.86M
Days Sales Outstanding	76.46	80.16	77.39	72.58	66.73	86.96	107.41	92.3	80.53	78.55
Inventory	963K	838K	587K	448K	354K	46K	0	0	0	0
Days Inventory Outstanding	2.45	2.61	1.96	1.63	1.7	0.34	-	-	-	-
Other Current Assets	177.82M	4.93M	3.9M	2.54M	1.75M	4.99M	4.25M	1.61M	2.69M	2.31M
Total Non-Current Assets+	262.92M	64.01M	27.61M	20.18M	36.16M	33.26M	32.49M	53.67M	65.86M	48.17M
Property, Plant & Equipment	33.91M	23.92M	21.79M	13.59M	27.14M	30.63M	29.89M	29.69M	34.27M	31.42M
Fixed Asset Turnover	14.61x	16.90x	17.62x	20.94x	8.02x	5.78x	6.51x	6.95x	5.59x	5.90x
Goodwill	218.97M	34.51M	0	0	0	0	0	2.4M	1.93M	295K
Intangible Assets	4.12M	3.3M	2.59M	0	300K	0	0	3.54M	2.82M	563K
Long-Term Investments	0	0	0	0	0	0	0	0	500K	0
Other Non-Current Assets	2.91M	2.27M	3.23M	6.59M	3.46M	-4.11M	2.6M	1.74M	758K	717K
Total Assets+	414.62M	213.44M	130.81M	125.17M	115.47M	119.5M	107.86M	119.98M	131.07M	101.78M
Asset Turnover	1.19x	1.89x	2.93x	2.27x	1.88x	1.48x	1.80x	1.72x	1.46x	1.82x
Asset Growth %	-0.36%	-0.49%	-0.39%	-0.04%	-0.08%	0.03%	-0.1%	0.11%	0.09%	-0.22%
Total Current Liabilities+	97.44M	104.67M	67.25M	54.16M	45.53M	47.19M	42.44M	43.57M	48.11M	35.14M
Accounts Payable	36.62M	45.56M	36.13M	31.05M	16.92M	16.29M	16.13M	22.46M	23.18M	21.83M
Days Payables Outstanding	93.25	141.99	120.89	113.05	81.35	120.66	117.15	124.8	142.01	140.68
Short-Term Debt	3M	0	0	0	7.62M	4.93M	0	0	4.82M	0
Deferred Revenue (Current)	1000K	1000K	1000K	1000K	1000K	1000K	1000K	1000K	1000K	1000K
Other Current Liabilities	43.32M	40.92M	13.49M	8.61M	10.67M	2.9M	2.29M	2.86M	11.31M	3.15M
Current Ratio	1.56x	1.43x	1.53x	1.94x	1.74x	1.83x	1.78x	1.52x	1.36x	1.53x
Quick Ratio	1.55x	1.42x	1.53x	1.93x	1.73x	1.83x	1.78x	1.52x	1.36x	1.53x
Cash Conversion Cycle	-14.34	-59.22	-41.53	-38.84	-12.92	-33.36	-	-	-	-
Total Non-Current Liabilities+	176.87M	106.11M	98.2M	80.47M	109.89M	115.71M	80.41M	57.61M	63.11M	56.08M
Long-Term Debt	74.11M	0	0	14.2M	18.7M	22.17M	5M	0	0	0
Capital Lease Obligations	0	0	0	0	13.08M	21.3M	19.21M	16.57M	23.69M	20.86M
Deferred Tax Liabilities	20.67M	11.04M	773K	-578K	5.51M	0	0	0	8.32M	11.13M
Other Non-Current Liabilities	81.19M	95.07M	97.43M	66.27M	71.72M	72.24M	56.2M	41.03M	30.8M	24.1M
Total Liabilities	274.31M	210.78M	165.45M	134.64M	155.43M	162.9M	122.85M	101.18M	111.22M	80.09M
Total Debt+	77.31M	0	0	14.2M	39.39M	55.06M	30.77M	22.32M	28.51M	24.6M
Net Debt	59.7M	-46.01M	-8.4M	-6.68M	5.27M	25.65M	18.86M	11.96M	10.14M	14.66M
Debt / Equity	0.55x	-	-	-	-	-	-	1.19x	1.44x	1.13x
Debt / EBITDA	-	-	-	-	-	-	3.02x	1.25x	3.75x	3.80x
Net Debt / EBITDA	-	-	-	-	-	-	1.85x	0.67x	1.34x	2.26x
Interest Coverage	-39.41x	-16.15x	-8.47x	-16.79x	-17.12x	-9.09x	8.46x	34.49x	-	11.19x
Total Equity+	140.32M	2.66M	-34.63M	-9.46M	-39.96M	-43.4M	-14.99M	18.81M	19.86M	21.69M
Equity Growth %	-0.57%	-0.98%	-14.04%	0.73%	-3.22%	-0.09%	0.65%	2.25%	0.06%	0.09%
Book Value per Share	22.76	0.43	-5.59	-1.51	-6.36	-6.71	-2.08	2.54	2.72	2.97
Total Shareholders' Equity	140.32M	2.66M	-34.63M	-9.46M	-39.96M	-43.4M	-14.99M	18.81M	19.86M	21.69M
Common Stock	120.15M	120.44M	12.07M	12.12M	12.12M	12.12M	12.12M	12.22M	12.22M	12.22M
Retained Earnings	973.54M	837.32M	794.58M	812.7M	797.82M	796.12M	811.09M	846.49M	844.92M	814.62M
Treasury Stock	-1.26B	-1.26B	-1.25B	-1.25B	-1.24B	-1.18B	-1.09B	-1.01B	-951.08M	-915.75M
Accumulated OCI	-43.56M	-46.18M	-44.3M	-46.48M	-63.13M	-65.61M	-53.33M	-48.3M	-44.09M	-13.6M
Minority Interest	0	0	0	0	0	0	0	0	0	0

Cash Flow

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	30.94M	14.59M	-30.8M	-9.18M	12.1M	-7.84M	-1.76M	28.79M	10.48M	-2.99M
Operating CF Margin %	0.06%	0.04%	-0.08%	-0.03%	0.06%	-0.04%	-0.01%	0.14%	0.05%	-0.02%
Operating CF Growth %	0.21%	-0.53%	-3.11%	0.7%	2.32%	-1.65%	0.78%	17.33%	-0.64%	-1.29%
Net Income	-170.93M	-89.78M	-41.86M	17.55M	-26.26M	-1.69M	14.97M	36.78M	-1.57M	-30.3M
Depreciation & Amortization	14.24M	12.35M	10.5M	7.45M	5.34M	3.62M	2.56M	2.73M	4.24M	4.38M
Stock-Based Compensation	5.73M	2.67M	2.66M	-581K	1.07M	764K	1.47M	2.35M	1.42M	1.93M
Deferred Taxes	-41.23M	26.29M	-10.96M	-1.65M	996K	-244K	-10.72M	-19.84M	-1.47M	-9.28M
Other Non-Cash Items	221.84M	13.09M	39.74M	-25.63M	7.58M	-3.94M	913K	-1.01M	380K	33.9M
Working Capital Changes	1.29M	49.96M	-30.89M	-6.33M	23.37M	-6.34M	-10.96M	7.79M	7.49M	-3.63M
Change in Receivables	10.19M	14.95M	7.42M	7.47M	16.82M	-931K	-9.18M	3.84M	5.65M	2.38M
Change in Inventory	272K	125K	251K	139K	94K	308K	0	0	0	0
Change in Payables	2.14M	9.13M	-10.4M	9.25M	-13.75M	-997K	-395K	6.2M	844K	-795K
Cash from Investing+	-36.16M	99.7M	-5.67M	-52K	-2.6M	-775K	-2.9M	-11.49M	-2.31M	-3.74M
Capital Expenditures	-11.57M	-6.69M	-5.68M	-4.21M	-2.9M	-2.7M	-3.05M	-5.8M	-2.81M	-3.75M
CapEx % of Revenue	0.02%	0.02%	0.01%	0.01%	0.01%	0.02%	0.02%	0.03%	0.01%	0.02%
Acquisitions	-	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	297K	109.89M	18K	225K	0	0	0	57K	3K	2K
Cash from Financing+	-31.94M	-85.3M	-1.46M	22.73M	3.09M	7.31M	-13.41M	-15.82M	-3.22M	-419K
Debt Issued (Net)	-	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-	-
Dividends Paid	-21.24M	-5.29M	0	0	0	0	0	0	0	0
Share Repurchases	-	-	-	-	-	-	-	-	-	-
Other Financing	14K	-2.48M	-635K	9.08M	-616K	-653K	-795K	-131K	-45K	0
Net Change in Cash	-	-	-	-	-	-	-	-	-	-
Free Cash Flow+	19.37M	7.9M	-36.48M	-13.39M	9.2M	-10.54M	-4.81M	22.99M	7.67M	-6.73M
FCF Margin %	0.04%	0.02%	-0.1%	-0.05%	0.04%	-0.06%	-0.02%	0.11%	0.04%	-0.04%
FCF Growth %	0.35%	-0.59%	-5.62%	0.63%	1.69%	-2.15%	0.54%	5.78%	-0.67%	-1.88%
FCF per Share	3.14	1.28	-5.89	-2.14	1.46	-1.63	-0.67	3.11	1.05	-0.92
FCF Conversion (FCF/Net Income)	-0.18x	-0.11x	0.74x	-0.52x	-0.46x	4.63x	-0.12x	0.78x	-6.67x	0.10x
Interest Paid	1.68M	5.67M	292K	0	0	0	490K	0	0	0
Taxes Paid	10.07M	2.59M	32.91M	0	0	0	1.32M	0	0	1.45M

Key Ratios

Metric	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	-73.2%	-183.16%	-	-	-	-	-	1927.46%	-8.12%	-145.85%
Return on Invested Capital (ROIC)	-50.91%	-53.41%	-	-	-	-	148.23%	65.43%	8.29%	4.73%
Gross Margin	71.06%	71.04%	71.58%	64.78%	65.12%	72.14%	74.17%	68.15%	68.89%	69.42%
Net Margin	-34.51%	-32.38%	-10.9%	6.17%	-12.07%	-0.96%	7.69%	17.83%	-0.82%	-16.36%
Debt / Equity	0.55x	-	-	-	-	-	-	1.19x	1.44x	1.13x
Interest Coverage	-39.41x	-16.15x	-8.47x	-16.79x	-17.12x	-9.09x	8.46x	34.49x	-	11.19x
FCF Conversion	-0.18x	-0.11x	0.74x	-0.52x	-0.46x	4.63x	-0.12x	0.78x	-6.67x	0.10x
Revenue Growth	-10.54%	-18.35%	-5.07%	-25.86%	-23.56%	-18.7%	10%	6%	-7.17%	-3.26%

Revenue by Segment

	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Fulfillment and Logistics Services	-	-	-	-	-	61.14M	63.52M	86.1M	84.96M	81.99M
Fulfillment and Logistics Services Growth	-	-	-	-	-	-	3.89%	35.55%	-1.32%	-3.49%
Customer Care	-	-	-	-	-	58.67M	74.69M	67.2M	63.33M	52.92M
Customer Care Growth	-	-	-	-	-	-	27.31%	-10.02%	-5.77%	-16.44%
Marketing Services	-	-	-	-	-	57.09M	56.39M	52.98M	43.2M	50.33M
Marketing Services Growth	-	-	-	-	-	-	-1.23%	-6.05%	-18.44%	16.50%
Customer Interaction	444.17M	-	-	-	-	-	-	-	-	-
Customer Interaction Growth	-	-	-	-	-	-	-	-	-	-
Trillium	51.13M	-	-	-	-	-	-	-	-	-
Trillium Growth	-	-	-	-	-	-	-	-	-	-

Revenue by Geography

	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
UNITED STATES	411.77M	324.63M	330.94M	243.3M	182.03M	156.69M	-	-	173.16M	167.79M
UNITED STATES Growth	-	-21.16%	1.95%	-26.48%	-25.18%	-13.92%	-	-	-	-3.10%
Non-US	83.53M	79.79M	52.96M	41.33M	35.54M	20.21M	-	-	18.33M	17.45M
Non-US Growth	-	-4.48%	-33.62%	-21.96%	-14.00%	-43.13%	-	-	-	-4.77%

Frequently Asked Questions

Growth & Financials

Harte Hanks, Inc. (HHS) reported $166.8M in revenue for fiscal year 2024. This represents a 80% decrease from $850.8M in 2011.

Harte Hanks, Inc. (HHS) saw revenue decline by 3.3% over the past year.

Harte Hanks, Inc. (HHS) reported a net loss of $5.4M for fiscal year 2024.

Dividend & Returns

Harte Hanks, Inc. (HHS) has a return on equity (ROE) of -145.8%. Negative ROE indicates the company is unprofitable.

Harte Hanks, Inc. (HHS) generated $0.4M in free cash flow for fiscal year 2024. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.