Harley-Davidson, Inc. (HOG) 10-Year Financial Performance & Capital Metrics

HOG • • Industrial / General

Consumer CyclicalRecreational VehiclesPowersports VehiclesMotorcycle & Powersports Manufacturers

AboutHarley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.Show more

Revenue $5.19B -11.1%
EBITDA $577M -38.4%
Net Income $455M -35.6%
EPS (Diluted) 3.44 -29.4%
Gross Margin 34.88% -6.7%
EBITDA Margin 11.13% -30.7%
Operating Margin 8.03% -39.8%
Net Margin 8.78% -27.5%
ROE 14.21% -38.1%
ROIC 3.57% -47.0%
Debt/Equity 2.22 +0.5%
Interest Coverage 13.55 -46.5%

Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

✓Excellent 3Y average ROE of 21.4%
✓FCF machine: 16.7% free cash flow margin
✓High quality earnings: Operating CF exceeds net income
✓Healthy dividend yield of 3.3%
✓Share count reduced 8.8% through buybacks
✓Trading at only 0.9x book value

✗Weaknesses

✗High debt to equity ratio of 2.2x
✗Weak momentum: RS Rating 16 (bottom 16%)
✗Trading more than 30% below 52-week high

Price & Volume

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Growth Metrics

Revenue CAGR

10Y-1.81%

5Y-0.66%

3Y-0.94%

TTM-20.79%

Profit (Net Income) CAGR

10Y-5.99%

5Y1.45%

3Y-11.19%

TTM-16.2%

EPS CAGR

10Y-1.2%

5Y5.12%

3Y-6.36%

TTM-7.21%

ROCE

10Y Avg9.79%

5Y Avg7.28%

3Y Avg8.6%

Latest4.88%

Peer Comparison

Motorcycle & Powersports Manufacturers

Name	Market Cap	Current Price	P/E Ratio	Revenue Growth 1Y	Net Margin	ROE	FCF Yield	Debt/Equity
MAMOMassimo Group Common Stock	157.4M	3.78	88.32	-4.97%	-1.16%	-3.8%	3.99%	0.70
PIIPolaris Inc.	3.98B	70.79	36.30	-19.69%	-2.17%	-13.04%	0.16%	1.70
HOGHarley-Davidson, Inc.	2.49B	21.07	6.13	-11.13%	11.4%	14.07%	34.84%	2.22
DOOOBRP Inc.	2.86B	78.66	-27.31	-24.47%	-0.48%	-7.62%	10.96%	12.68

Profit & Loss

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Sales/Revenue+	6B	6B	5.65B	5.72B	5.36B	4.05B	5.34B	5.76B	5.84B	5.19B
Revenue Growth %	-0.04%	0%	-0.06%	0.01%	-0.06%	-0.24%	0.32%	0.08%	0.01%	-0.11%
Cost of Goods Sold+	3.52B	3.6B	3.45B	3.54B	3.44B	2.68B	3.44B	3.62B	3.65B	3.38B
COGS % of Revenue	0.59%	0.6%	0.61%	0.62%	0.64%	0.66%	0.64%	0.63%	0.63%	0.65%
Gross Profit+	2.48B	2.4B	2.19B	2.17B	1.92B	1.37B	1.9B	2.13B	2.18B	1.81B
Gross Margin %	0.41%	0.4%	0.39%	0.38%	0.36%	0.34%	0.36%	0.37%	0.37%	0.35%
Gross Profit Growth %	-0.02%	-0.03%	-0.08%	-0.01%	-0.12%	-0.29%	0.38%	0.12%	0.02%	-0.17%
Operating Expenses+	1.32B	1.35B	1.31B	1.46B	1.37B	1.36B	1.08B	1.22B	1.4B	1.39B
OpEx % of Revenue	0.22%	0.23%	0.23%	0.26%	0.25%	0.34%	0.2%	0.21%	0.24%	0.27%
Selling, General & Admin	1.22B	1.21B	1.18B	1.26B	1.2B	1.05B	1.05B	1.08B	1.18B	1.15B
SG&A % of Revenue	0.2%	0.2%	0.21%	0.22%	0.22%	0.26%	0.2%	0.19%	0.2%	0.22%
Research & Development	0	0	0	0	0	0	0	0	0	0
R&D % of Revenue	-	-	-	-	-	-	-	-	-	-
Other Operating Expenses	101.34M	136.62M	132.44M	200.27M	166.89M	311.88M	25.05M	145.13M	227.16M	247.22M
Operating Income+	1.16B	1.05B	882.08M	713.52M	555.61M	9.68M	823.44M	909.28M	779.08M	416.63M
Operating Margin %	0.19%	0.17%	0.16%	0.12%	0.1%	0%	0.15%	0.16%	0.13%	0.08%
Operating Income Growth %	-0.1%	-0.09%	-0.16%	-0.19%	-0.22%	-0.98%	84.07%	0.1%	-0.14%	-0.47%
EBITDA+	1.35B	1.26B	1.1B	978.39M	788.14M	195.39M	988.62M	1.06B	937.2M	577.3M
EBITDA Margin %	0.23%	0.21%	0.2%	0.17%	0.15%	0.05%	0.19%	0.18%	0.16%	0.11%
EBITDA Growth %	-0.07%	-0.07%	-0.12%	-0.11%	-0.19%	-0.75%	4.06%	0.07%	-0.12%	-0.38%
D&A (Non-Cash Add-back)	198.07M	209.56M	222.19M	264.86M	232.54M	185.72M	165.19M	151.94M	158.11M	160.67M
EBIT	1.16B	1.05B	894.84M	717.51M	588.49M	15.39M	850.21M	962.47M	897.66M	547.89M
Net Interest Income+	-12.12M	-29.67M	-31M	-30.88M	-31.08M	-31.12M	-30.97M	-31.23M	-30.79M	-30.75M
Interest Income	0	0	0	0	0	0	0	0	0	0
Interest Expense	12.12M	29.67M	31M	30.88M	31.08M	31.12M	30.97M	31.23M	30.79M	30.75M
Other Income/Expense	-5.53M	-22.38M	-18.24M	-26.89M	1.81M	-25.41M	-4.2M	21.95M	87.79M	100.51M
Pretax Income+	1.15B	1.02B	863.84M	686.63M	557.41M	-15.73M	819.24M	931.23M	866.88M	517.14M
Pretax Margin %	0.19%	0.17%	0.15%	0.12%	0.1%	-0%	0.15%	0.16%	0.15%	0.1%
Income Tax+	397.96M	331.75M	342.08M	155.18M	133.78M	-17.03M	169.21M	192.02M	171.83M	71.96M
Effective Tax Rate %	0.65%	0.68%	0.6%	0.77%	0.76%	-0.08%	0.79%	0.8%	0.82%	0.88%
Net Income+	752.21M	692.16M	521.76M	531.45M	423.63M	1.3M	650.02M	741.41M	706.59M	455.36M
Net Margin %	0.13%	0.12%	0.09%	0.09%	0.08%	0%	0.12%	0.13%	0.12%	0.09%
Net Income Growth %	-0.11%	-0.08%	-0.25%	0.02%	-0.2%	-1%	499.79%	0.14%	-0.05%	-0.36%
Net Income (Continuing)	752.21M	692.16M	521.76M	531.45M	423.63M	1.3M	650.02M	739.21M	695.05M	445.18M
Discontinued Operations	0	0	0	0	0	0	0	0	0	0
Minority Interest	0	0	0	0	0	0	0	3.29M	-513K	-7.55M
EPS (Diluted)+	3.69	3.83	3.02	3.19	2.68	0.01	4.19	4.96	4.87	3.44
EPS Growth %	-0.05%	0.04%	-0.21%	0.06%	-0.16%	-1%	-	0.18%	-0.02%	-0.29%
EPS (Basic)	3.71	3.85	3.03	3.21	2.70	0.01	4.23	5.01	4.96	3.46
Diluted Shares Outstanding	203.69M	180.53M	172.93M	166.5M	157.8M	153.91M	154.98M	149.35M	145.1M	132.29M
Basic Shares Outstanding	202.68M	179.68M	172M	165.67M	157.05M	153.19M	153.75M	148.01M	142.38M	131.45M
Dividend Payout Ratio	0.33%	0.36%	0.48%	0.46%	0.56%	52.46%	0.14%	0.13%	0.14%	0.2%

Balance Sheet

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Total Current Assets+	3.98B	3.85B	3.88B	4.48B	4.2B	5.85B	4.55B	4.75B	5.16B	5B
Cash & Short-Term Investments	767.4M	765.5M	687.52M	1.21B	833.87M	3.26B	1.87B	1.43B	1.53B	1.59B
Cash Only	722.21M	759.98M	687.52M	1.2B	833.87M	3.26B	1.87B	1.43B	1.53B	1.59B
Short-Term Investments	45.19M	5.52M	0	10.01M	0	0	0	0	0	0
Accounts Receivable	2.3B	2.36B	2.44B	2.52B	2.53B	1.65B	1.65B	2.03B	2.38B	2.27B
Days Sales Outstanding	140.08	143.73	157.42	160.95	172.35	148.78	112.7	129.05	148.9	159.45
Inventory	585.91M	499.92M	538.2M	556.13M	603.57M	523.5M	712.94M	950.96M	929.95M	745.79M
Days Inventory Outstanding	60.78	50.69	56.9	57.26	64.04	71.24	75.73	95.85	92.88	80.59
Other Current Assets	323.59M	227.06M	223.37M	193.64M	233.53M	412.11M	314.71M	331.66M	319.04M	395.43M
Total Non-Current Assets+	6B	6.04B	6.09B	6.18B	6.33B	6.17B	6.5B	6.74B	6.98B	6.88B
Property, Plant & Equipment	942.42M	981.59M	967.78M	904.13M	909M	788.99M	733.61M	733.82M	801.37M	820.92M
Fixed Asset Turnover	6.36x	6.11x	5.84x	6.32x	5.90x	5.14x	7.27x	7.84x	7.28x	6.32x
Goodwill	54.18M	53.39M	55.95M	55.05M	64.16M	65.98M	63.18M	62.09M	62.7M	61.66M
Intangible Assets	0	0	6.91M	6M	10.6M	9.63M	7.51M	6.39M	7.03M	5.57M
Long-Term Investments	0	0	0	0	0	0	0	0	0	5.3B
Other Non-Current Assets	4.9B	4.83B	4.95B	5.07B	5.24B	5.14B	5.61B	5.8B	5.94B	516.51M
Total Assets+	9.97B	9.89B	9.97B	10.67B	10.53B	12.01B	11.05B	11.49B	12.14B	11.88B
Asset Turnover	0.60x	0.61x	0.57x	0.54x	0.51x	0.34x	0.48x	0.50x	0.48x	0.44x
Asset Growth %	0.05%	-0.01%	0.01%	0.07%	-0.01%	0.14%	-0.08%	0.04%	0.06%	-0.02%
Total Current Liabilities+	2.75B	2.86B	3.16B	3.6B	3.2B	3.98B	3.34B	3.53B	3.38B	3.56B
Accounts Payable	235.61M	235.32M	227.6M	284.86M	294.38M	290.9M	374.98M	378M	349.16M	298.72M
Days Payables Outstanding	24.44	23.86	24.06	29.33	31.23	39.59	39.83	38.1	34.87	32.28
Short-Term Debt	2.04B	2.14B	2.4B	2.71B	2.32B	3.05B	2.29B	2.46B	2.13B	2.49B
Deferred Revenue (Current)	0	0	0	0	0	1000K	1000K	1000K	1000K	1000K
Other Current Liabilities	0	142K	21.31M	33.81M	14.8M	129.41M	77.5M	105.73M	266.12M	173.41M
Current Ratio	1.45x	1.35x	1.23x	1.25x	1.31x	1.47x	1.36x	1.34x	1.53x	1.40x
Quick Ratio	1.23x	1.17x	1.06x	1.09x	1.13x	1.34x	1.15x	1.08x	1.25x	1.19x
Cash Conversion Cycle	176.42	170.56	190.26	188.88	205.16	180.43	148.6	186.8	206.9	207.76
Total Non-Current Liabilities+	5.39B	5.11B	4.97B	5.29B	5.53B	6.31B	5.15B	5.05B	5.5B	5.17B
Long-Term Debt	4.83B	4.67B	4.59B	4.89B	5.12B	5.93B	4.6B	4.46B	4.99B	4.47B
Capital Lease Obligations	0	0	0	0	44.45M	30.11M	29.9M	26.78M	51.85M	47.42M
Deferred Tax Liabilities	0	0	0	0	8.13M	8.61M	9.26M	29.53M	33.51M	16.89M
Other Non-Current Liabilities	553.55M	440.55M	382.97M	406.45M	349.98M	334.21M	520.14M	538.4M	428.05M	632.61M
Total Liabilities	8.13B	7.97B	8.13B	8.89B	8.72B	10.29B	8.5B	8.59B	8.89B	8.72B
Total Debt+	6.87B	6.81B	6.99B	7.6B	7.51B	9.03B	6.94B	6.96B	7.2B	7.03B
Net Debt	6.15B	6.05B	6.3B	6.4B	6.67B	5.78B	5.06B	5.52B	5.66B	5.44B
Debt / Equity	3.74x	3.55x	3.79x	4.28x	4.16x	5.24x	2.72x	2.39x	2.21x	2.22x
Debt / EBITDA	5.08x	5.42x	6.33x	7.77x	9.53x	46.23x	7.02x	6.55x	7.68x	12.17x
Net Debt / EBITDA	4.54x	4.82x	5.71x	6.54x	8.47x	29.56x	5.12x	5.20x	6.04x	9.42x
Interest Coverage	95.38x	35.26x	28.45x	23.10x	17.88x	0.31x	26.59x	29.11x	25.31x	13.55x
Total Equity+	1.84B	1.92B	1.84B	1.77B	1.8B	1.72B	2.55B	2.91B	3.25B	3.16B
Equity Growth %	-0.37%	0.04%	-0.04%	-0.04%	0.02%	-0.05%	0.48%	0.14%	0.12%	-0.03%
Book Value per Share	9.03	10.64	10.66	10.65	11.43	11.19	16.47	19.46	22.41	23.88
Total Shareholders' Equity	1.84B	1.92B	1.84B	1.77B	1.8B	1.72B	2.55B	2.9B	3.25B	3.17B
Common Stock	3.45M	1.81M	1.81M	1.82M	1.83M	1.69M	1.69M	1.7M	1.71M	1.72M
Retained Earnings	8.96B	1.34B	1.61B	2.01B	2.19B	1.28B	1.84B	2.49B	3.1B	3.47B
Treasury Stock	-7.84B	-235.8M	-687.87M	-1.07B	-1.35B	-588.01M	-596.96M	-935.06M	-1.3B	-1.76B
Accumulated OCI	-615.21M	-565.38M	-500.05M	-629.68M	-536.95M	-483.42M	-240.92M	-341.93M	-304.96M	-332.71M
Minority Interest	0	0	0	0	0	0	0	3.29M	-513K	-7.55M

Cash Flow

	Dec 2015	Dec 2016	Dec 2017	Dec 2018	Dec 2019	Dec 2020	Dec 2021	Dec 2022	Dec 2023	Dec 2024
Cash from Operations+	1.1B	1.17B	1.01B	1.21B	868.27M	1.18B	975.7M	548.46M	754.89M	1.06B
Operating CF Margin %	0.18%	0.2%	0.18%	0.21%	0.16%	0.29%	0.18%	0.1%	0.13%	0.21%
Operating CF Growth %	-0.04%	0.07%	-0.14%	0.2%	-0.28%	0.36%	-0.17%	-0.44%	0.38%	0.41%
Net Income	752.21M	692.16M	521.76M	531.45M	423.63M	1.3M	650.02M	741.41M	706.59M	445.18M
Depreciation & Amortization	198.07M	209.56M	222.19M	264.86M	232.54M	185.72M	165.19M	151.94M	158.11M	160.67M
Stock-Based Compensation	29.43M	32.34M	32.49M	35.54M	33.73M	23.49M	42.16M	54.35M	82.9M	49.01M
Deferred Taxes	-16.48M	-165K	50.85M	-33.98M	21.55M	-44.08M	-7.67M	-15.94M	-30.06M	-26.28M
Other Non-Cash Items	145.24M	195.72M	233.75M	203.5M	215.25M	833.09M	195.17M	5.1M	-186.97M	336.8M
Working Capital Changes	-8.35M	44.73M	-55.99M	204.54M	-58.43M	178.38M	-69.17M	-388.4M	24.32M	98.45M
Change in Receivables	-13.66M	-45.93M	-18.15M	9.14M	44.9M	135.07M	-53.46M	-82.39M	-11.78M	19.81M
Change in Inventory	-155.22M	85.07M	-20.58M	-31.06M	-47.58M	80.86M	-207.55M	-254.17M	21.26M	164.61M
Change in Payables	138.82M	38.24M	10.13M	196.97M	-29.58M	-43.09M	173.55M	4.5M	28.57M	-55.44M
Cash from Investing+	-915.85M	-392.73M	-562.47M	-662.27M	-508.13M	-66.78M	-459.45M	-773.01M	-512.3M	-383.33M
Capital Expenditures	-259.97M	-256.26M	-206.29M	-213.52M	-181.44M	-131.05M	-120.18M	-151.67M	-207.4M	-196.56M
CapEx % of Revenue	0.04%	0.04%	0.04%	0.04%	0.03%	0.03%	0.02%	0.03%	0.04%	0.04%
Acquisitions	-	-	-	-	-	-	-	-	-	-
Investments	-	-	-	-	-	-	-	-	-	-
Other Investing	-607.47M	-176.48M	-363.09M	-438.75M	-511.13M	64.27M	-339.27M	-621.34M	-304.9M	-186.77M
Cash from Financing+	-354.06M	-734.39M	-541.8M	-14.76M	-712.22M	1.37B	-1.88B	-201.97M	-174.65M	-572.32M
Debt Issued (Net)	-	-	-	-	-	-	-	-	-	-
Equity Issued (Net)	-	-	-	-	-	-	-	-	-	-
Dividends Paid	-249.26M	-252.32M	-251.86M	-245.81M	-237.22M	-68.09M	-92.43M	-93.18M	-96.31M	-91.22M
Share Repurchases	-	-	-	-	-	-	-	-	-	-
Other Financing	14.88M	61.53M	0	3.52M	3.59M	80.04M	212.6M	138.69M	131.8M	102.13M
Net Change in Cash	-	-	-	-	-	-	-	-	-	-
Free Cash Flow+	840.14M	918.08M	798.77M	992.4M	686.83M	1.05B	855.52M	396.79M	547.48M	867.27M
FCF Margin %	0.14%	0.15%	0.14%	0.17%	0.13%	0.26%	0.16%	0.07%	0.09%	0.17%
FCF Growth %	-0.08%	0.09%	-0.13%	0.24%	-0.31%	0.52%	-0.18%	-0.54%	0.38%	0.58%
FCF per Share	4.12	5.09	4.62	5.96	4.35	6.80	5.52	2.66	3.77	6.56
FCF Conversion (FCF/Net Income)	1.46x	1.70x	1.93x	2.27x	2.05x	907.47x	1.50x	0.74x	1.07x	2.34x
Interest Paid	0	0	0	0	0	245.96M	191.66M	231.65M	290.47M	359M
Taxes Paid	0	0	0	0	0	30.68M	155.58M	244.37M	237.66M	111.12M

Key Ratios

Metric	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Return on Equity (ROE)	31.68%	36.82%	27.72%	29.38%	23.68%	0.07%	30.4%	27.16%	22.94%	14.21%
Return on Invested Capital (ROIC)	11.19%	9.84%	8.21%	6.56%	5.01%	0.09%	8.17%	8.5%	6.74%	3.57%
Gross Margin	41.32%	39.97%	38.86%	37.99%	35.84%	33.84%	35.61%	37.08%	37.38%	34.88%
Net Margin	12.55%	11.54%	9.24%	9.3%	7.9%	0.03%	12.18%	12.88%	12.11%	8.78%
Debt / Equity	3.74x	3.55x	3.79x	4.28x	4.16x	5.24x	2.72x	2.39x	2.21x	2.22x
Interest Coverage	95.38x	35.26x	28.45x	23.10x	17.88x	0.31x	26.59x	29.11x	25.31x	13.55x
FCF Conversion	1.46x	1.70x	1.93x	2.27x	2.05x	907.47x	1.50x	0.74x	1.07x	2.34x
Revenue Growth	-3.74%	0.02%	-5.82%	1.23%	-6.21%	-24.38%	31.62%	7.85%	1.41%	-11.13%

Revenue by Segment

	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
Motorcycles	5.31B	5.27B	4.92B	4.97B	4.57B	3.26B	4.54B	4.93B	3.8B	3.14B
Motorcycles Growth	-	-0.70%	-6.76%	1.09%	-7.97%	-28.62%	39.10%	8.68%	-23.01%	-17.42%
Financial Services	686.66M	725.08M	732.2M	748.23M	789.11M	790.32M	796.07M	820.63M	953.59M	1.04B
Financial Services Growth	-	5.60%	0.98%	2.19%	5.46%	0.15%	0.73%	3.08%	16.20%	8.91%
Parts & Accessories	-	-	-	-	-	-	-	-	698.1M	651.96M
Parts & Accessories Growth	-	-	-	-	-	-	-	-	-	-6.61%
Apparel	-	-	-	-	-	-	-	-	244.33M	237.27M
Apparel Growth	-	-	-	-	-	-	-	-	-	-2.89%
Product and Service, Other	-	-	-	-	-	-	-	-	74.59M	72.59M
Product and Service, Other Growth	-	-	-	-	-	-	-	-	-	-2.68%
Licensing	-	-	-	-	-	-	-	-	28.6M	22.75M
Licensing Growth	-	-	-	-	-	-	-	-	-	-20.46%

Revenue by Geography

	2015	2016	2017	2018	2019	2020	2021	2022	2023	2024
UNITED STATES	3.77B	3.58B	3.22B	-	-	-	-	-	-	-
UNITED STATES Growth	-	-5.01%	-10.16%	-	-	-	-	-	-	-
EMEA	-	798.49M	790.73M	-	-	-	-	-	-	-
EMEA Growth	-	-	-0.97%	-	-	-	-	-	-	-
Other Foreign Countries	305.91M	299.54M	326.3M	-	-	-	-	-	-	-
Other Foreign Countries Growth	-	-2.08%	8.93%	-	-	-	-	-	-	-
CANADA	178.04M	212.1M	232.88M	-	-	-	-	-	-	-
CANADA Growth	-	19.13%	9.80%	-	-	-	-	-	-	-
JAPAN	162.68M	200.31M	180.94M	-	-	-	-	-	-	-
JAPAN Growth	-	23.13%	-9.67%	-	-	-	-	-	-	-
Australia And New Zealand	-	181.81M	168.67M	-	-	-	-	-	-	-
Australia And New Zealand Growth	-	-	-7.23%	-	-	-	-	-	-	-
Europe	728.2M	6.53M	6.84M	-	-	-	-	-	-	-
Europe Growth	-	-99.10%	4.86%	-	-	-	-	-	-	-
AUSTRALIA	165.85M	-	-	-	-	-	-	-	-	-
AUSTRALIA Growth	-	-	-	-	-	-	-	-	-	-

Frequently Asked Questions

Valuation & Price

Harley-Davidson, Inc. (HOG) has a price-to-earnings (P/E) ratio of 6.1x. This may indicate the stock is undervalued or faces growth challenges.

Growth & Financials

Harley-Davidson, Inc. (HOG) reported $4.40B in revenue for fiscal year 2024. This represents a 17% decrease from $5.31B in 2011.

Harley-Davidson, Inc. (HOG) saw revenue decline by 11.1% over the past year.

Yes, Harley-Davidson, Inc. (HOG) is profitable, generating $501.1M in net income for fiscal year 2024 (8.8% net margin).

Dividend & Returns

Yes, Harley-Davidson, Inc. (HOG) pays a dividend with a yield of 3.27%. This makes it attractive for income-focused investors.

Harley-Davidson, Inc. (HOG) has a return on equity (ROE) of 14.2%. This is reasonable for most industries.

Harley-Davidson, Inc. (HOG) generated $391.9M in free cash flow for fiscal year 2024. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

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