WSJ·2d ago
How Harley-Davidson, an American Icon, Became a Tariff Punching BagThe U.S. motorcycle maker's politically sensitive profile keeps it on the tariff payback list.
Harley-Davidson faces persistent revenue contraction, with a 13.8% YoY decline in the latest quarter and extreme margin volatility, including a -22.8% gross margin in 2025Q4. The company has aggressively deleveraged, cutting total debt from $7.5B to $2.3B and ...
Price trend, volume and key moving averages
Trailing total returns as of 9/24/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).
Check whether operating performance supports the current valuation.
Recent results and news deserve attention only when they alter the forward view.
| Quarter | EPS (Act vs Est) | Revenue (Act vs Est) |
|---|---|---|
Q3 2026Latest Jul 23, 2026 | $0.75+16.3% vs $0.65 | $1.1B-5.4% vs $1.2B |
Q2 2026 May 5, 2026 | $0.22-35.3% vs $0.34 | $1.1B+4.5% vs $1.0B |
Q1 2026 Feb 10, 2026 | -$2.44-165.2% vs -$0.92 | $379M-21.7% vs $485M |
Q4 2025 Nov 4, 2025 | $3.10+124.6% vs $1.38 | $1.1B+110.9% vs $509M |
The U.S. motorcycle maker's politically sensitive profile keeps it on the tariff payback list.
WINTON GROUP Ltd cut its position in shares of Harley-Davidson, Inc. (NYSE: HOG) by 84.2% in the second quarter, according to the company in its most recent disclosure with the Securities and Exchange Commission. The fund owned 13,201 shares of the company's stock after selling 70,353 shares during the period. WINTON GROUP Ltd's
MILWAUKEE, Sept. 16, 2026 (GLOBE NEWSWIRE) -- Milwaukee law firm Ademi LLP is investigating potential data privacy claims arising from a data breach involving Harley-Davidson. We are investigating whether Harley-Davidson maintained reasonable safeguards to protect personal information.
HARLEY-DAVIDSONÂ AND REALTREEÂ DROP SECOND LIMITED-EDITION COLLABORATIONPR NewswireMILWAUKEE, Sept. 16, 2026Two heritage brands release the next chapter of th
Benchmark HOG against direct peers instead of judging its metrics in isolation.
Key metrics vs top competitors for Harley-Davidson, Inc. (HOG)
| Company | Price | Market Cap | P/E Ratio | Rev Growth (1Y) | Net Margin | ROE | Div Yield |
|---|---|---|---|---|---|---|---|
| $25.98 | $2.73B | 9.35 | -13.76% | 7.57% | 10.73% | 2.74% | |
| $52.94 | $3.01B | -6.47 | -0.33% | -3.5% | -28.96% | — | |
| $18.66 | $782.53M | -1.43 | 5.27% | -20.39% | -40.47% | — | |
| $7.61 | $6.21B | -15.85 | 14.51% | -201.49% | -40.43% | — | |
| $12.96 | $51.66B | -6.29 | 1.23% | -3.93% | -18.89% | — | |
| $83.77 | $75.77B | 25.62 | -1.29% | 1.03% | 2.95% | — |
Harley-Davidson, Inc. (HOG) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.
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Harley-Davidson, Inc. (HOG) SEC filings — annual & quarterly reports (10-K, 10-Q)
Jul 23, 2026·SEC
Jun 26, 2026·SEC
May 28, 2026·SEC
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Harley-Davidson, Inc. (HOG) stock FAQ — growth, dividends, profitability & financials explained
Harley-Davidson, Inc. (HOG) reported $4.11B in revenue for fiscal year 2025. This represents a 169% increase from $1.53B in 1996.
Harley-Davidson, Inc. (HOG) saw revenue decline by 13.8% over the past year.
Yes, Harley-Davidson, Inc. (HOG) is profitable, generating $201.8M in net income for fiscal year 2025 (7.6% net margin).
Yes, Harley-Davidson, Inc. (HOG) pays a dividend with a yield of 2.74%. This makes it attractive for income-focused investors.
Harley-Davidson, Inc. (HOG) has a return on equity (ROE) of 10.7%. This is reasonable for most industries.
Harley-Davidson, Inc. (HOG) had negative free cash flow of $133.1M in fiscal year 2025, likely due to heavy capital investments.
