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HOGHarley-Davidson, Inc.
$25.67$2.9B
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HOG logoHarley-Davidson, Inc.(HOG)Earnings, Financials & Key Ratios

HOG•NYSE
9.2× P/E·Price updated Jun 19, 2026
SectorConsumer CyclicalIndustryRecreational VehiclesSub-IndustryRV and Powersports Manufacturers
AboutHarley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.Show more
  • Revenue$4.47B-13.8%
  • EBITDA$492M-14.7%
  • Net Income$339M-25.6%
  • EPS (Diluted)2.78-19.2%
  • Gross Margin30.24%-13.3%
  • EBITDA Margin11%-1.1%
  • Operating Margin8.64%+7.6%
  • Net Margin7.57%-13.7%
  • ROE10.73%-24.5%

HOG Key Insights

Harley-Davidson, Inc. (HOG) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓Strong 5Y profit CAGR of 204.3%
  • ✓Strong Piotroski F-Score: 7/9
  • ✓15 consecutive years of dividend growth
  • ✓High quality earnings: Operating CF exceeds net income
  • ✓Good 3Y average ROE of 16.0%
  • ✓Healthy dividend yield of 2.8%

✗Weaknesses

No significant weaknesses identified

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

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HOG Price & Volume

Harley-Davidson, Inc. (HOG) stock price & volume — 10-year historical chart

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HOG Growth Metrics

Harley-Davidson, Inc. (HOG) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-2.89%
5 Years1.99%
3 Years-8.06%
TTM-9.82%

Profit CAGR

10 Years-7.67%
5 Years204.31%
3 Years-22.98%
TTM-34.83%

EPS CAGR

10 Years-2.79%
5 Years219.12%
3 Years-17.55%
TTM-34.33%

Return on Capital

10 Years8.75%
5 Years8.38%
3 Years6.61%
Last Year5.64%

HOG Recent Earnings

Harley-Davidson, Inc. (HOG) EPS & revenue vs analyst estimates — last 4 quarters

Full history →
●Beat EPS 7/12 qtrs (58%)●Beat Revenue 10/12 qtrs (83%)
Q2 2026Latest
May 5, 2026
Metric
Actual
Est
EPS
$0.22-35.3%
$0.34
Rev
$1.1B+4.5%
$1.0B
Q1 2026
Feb 10, 2026
Metric
Actual
Est
EPS
$2.44-165.2%
$0.92
Rev
$379M-21.7%
$485M
Q4 2025
Nov 4, 2025
Metric
Actual
Est
EPS
$3.10+124.6%
$1.38
Rev
$1.1B+110.9%
$509M
Q3 2025
Jul 30, 2025
Metric
Actual
Est
EPS
$0.88-11.1%
$0.99
Rev
$1.3B+24.6%
$1.0B
QuarterDateEPS (Act vs Est)Revenue (Act vs Est)
Q2 2026LatestMay 5, 2026
$0.22vs $0.34-35.3%
$1.1Bvs $1.0B+4.5%
Q1 2026Feb 10, 2026
$2.44vs $0.92-165.2%
$379Mvs $485M-21.7%
Q4 2025Nov 4, 2025
$3.10vs $1.38+124.6%
$1.1Bvs $509M+110.9%
Q3 2025Jul 30, 2025
$0.88vs $0.99-11.1%
$1.3Bvs $1.0B+24.6%
Based on last 12 quarters of dataView full earnings history →

HOG Peer Comparison

Harley-Davidson, Inc. (HOG) competitors in RV and Powersports Manufacturers — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
Institutional Holdings
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
PII logoPIIPolaris Inc.Direct Competitor4.05B71.36-8.72-0.33%-6.13%-45.24%1.83
FOXF logoFOXFFox Factory Holding Corp.Direct Competitor782.95M18.67-1.435.27%-20.25%-36.99%1.16
MBLY logoMBLYMobileye Global Inc.Direct Competitor6.89B8.46-17.6314.51%-203.97%-37.31%
F logoFFord Motor CompanyProduct Competitor55.02B14.04-6.821.23%-3.22%-14.71%4.66
GM logoGMGeneral Motors CompanyProduct Competitor71.49B79.2924.25-1.29%1.38%3.84%2.06
TSLA logoTSLATesla, Inc.Product Competitor1.5T400.49370.82-2.93%3.96%4.75%0.10
RACE logoRACEFerrari N.V.Product Competitor63.92B362.1335.117.03%22.35%43.11%0.74
LCII logoLCIILCI IndustriesProduct Competitor2.23B91.9212.1410.18%4.84%14.69%0.91

Compare HOG vs Peers

Harley-Davidson, Inc. (HOG) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs PII

Most directly comparable listed peer for HOG.

Scale Benchmark

vs TSLA

Larger-name benchmark to compare HOG against a more recognizable public peer.

Peer Set

Compare Top 5

vs PII, FOXF, MBLY, F

HOG Income Statement

Harley-Davidson, Inc. (HOG) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Sales/Revenue
5.65B5.72B5.36B4.05B5.34B5.76B5.84B5.19B4.47B4.32B
Revenue Growth %
-5.82%1.23%-6.21%-24.38%31.62%7.85%1.41%-11.13%-13.76%-9.82%
Cost of Goods Sold
3.45B3.54B3.44B2.68B3.44B3.62B3.65B3.38B3.12B2.42B
COGS % of Revenue
61.14%62.01%64.16%66.16%64.39%62.92%62.62%65.12%69.76%-
Gross Profit
2.19B▲ 0%
2.17B▼ 1.0%
1.92B▼ 11.5%
1.37B▼ 28.6%
1.9B▲ 38.5%
2.13B▲ 12.3%
2.18B▲ 2.3%
1.81B▼ 17.1%
1.35B▼ 25.2%
994.65M▲ 0%
Gross Margin %
38.86%37.99%35.84%33.84%35.61%37.08%37.38%34.88%30.24%23.04%
Gross Profit Growth %
-8.43%-1.04%-11.53%-28.59%38.47%12.3%2.25%-17.08%-25.24%-
Operating Expenses
1.31B1.46B1.37B1.36B1.08B1.22B1.4B1.39B965.9M745.68M
OpEx % of Revenue
23.24%25.51%25.48%33.61%20.18%21.28%24.03%26.85%21.59%-
Selling, General & Admin
1.18B1.26B1.2B1.05B1.05B1.08B1.18B1.15B895.32M1.05B
SG&A % of Revenue
20.9%22.01%22.36%25.91%19.71%18.75%20.14%22.08%20.02%-
Research & Development
0000000000
R&D % of Revenue
----------
Other Operating Expenses
132.44M200.27M166.89M311.88M25.05M145.13M227.16M247.22M70.58M-1000K
Operating Income
882.08M▲ 0%
713.52M▼ 19.1%
555.61M▼ 22.1%
9.68M▼ 98.3%
823.44M▲ 8407.5%
909.28M▲ 10.4%
779.08M▼ 14.3%
416.63M▼ 46.5%
386.63M▼ 7.2%
253.54M▲ 0%
Operating Margin %
15.62%12.48%10.36%0.24%15.43%15.8%13.35%8.03%8.64%5.87%
Operating Income Growth %
-15.69%-19.11%-22.13%-98.26%8407.48%10.42%-14.32%-46.52%-7.2%-
EBITDA
1.1B978.39M788.14M195.39M988.62M1.06B937.2M577.3M492.18M366.1M
EBITDA Margin %
19.55%17.11%14.7%4.82%18.53%18.44%16.06%11.13%11%8.48%
EBITDA Growth %
-12.07%-11.4%-19.44%-75.21%405.96%7.34%-11.69%-38.4%-14.75%-22.91%
D&A (Non-Cash Add-back)
222.19M264.86M232.54M185.72M165.19M151.94M158.11M160.67M084.64M
EBIT
894.84M717.51M588.49M15.39M850.21M962.47M897.66M547.89M492.18M306.89M
Net Interest Income
-31M-30.88M-31.08M-31.12M-30.97M-31.23M-30.79M-30.75M10.83M18.33M
Interest Income
0000000044.27M44.02M
Interest Expense
31M30.88M31.08M31.12M30.97M31.23M30.79M30.75M33.44M22.13M
Other Income/Expense
-18.24M-26.89M1.81M-25.41M-4.2M21.95M87.79M100.51M72.1M69.26M
Pretax Income
863.84M▲ 0%
686.63M▼ 20.5%
557.41M▼ 18.8%
-15.73M▼ 102.8%
819.24M▲ 5308.1%
931.23M▲ 13.7%
866.88M▼ 6.9%
517.14M▼ 40.3%
458.73M▼ 11.3%
322.8M▲ 0%
Pretax Margin %
15.3%12.01%10.4%-0.39%15.35%16.18%14.85%9.97%10.26%7.48%
Income Tax
342.08M155.18M133.78M-17.03M169.21M192.02M171.83M71.96M129.58M100.32M
Effective Tax Rate %
39.6%22.6%24%108.25%20.65%20.62%19.82%13.92%28.25%31.08%
Net Income
521.76M▲ 0%
531.45M▲ 1.9%
423.63M▼ 20.3%
1.3M▼ 99.7%
650.02M▲ 49978.9%
741.41M▲ 14.1%
706.59M▼ 4.7%
455.36M▼ 35.6%
338.74M▼ 25.6%
230.41M▲ 0%
Net Margin %
9.24%9.3%7.9%0.03%12.18%12.88%12.11%8.78%7.57%5.34%
Net Income Growth %
-24.62%1.86%-20.29%-99.69%49978.89%14.06%-4.7%-35.56%-25.61%-34.83%
Net Income (Continuing)
521.76M531.45M423.63M1.3M650.02M739.21M695.05M445.18M329.15M222.48M
Discontinued Operations
0000000000
Minority Interest
000003.29M-513K-7.55M16.18M15.95M
EPS (Diluted)
3.02▲ 0%
3.19▲ 5.6%
2.68▼ 16.0%
0.01▼ 99.7%
4.19▲ 49781.0%
4.96▲ 18.4%
4.87▼ 1.8%
3.44▼ 29.4%
2.78▼ 19.2%
2.08▲ 0%
EPS Growth %
-21.15%5.63%-15.99%-99.69%-18.38%-1.81%-29.36%-19.19%-34.33%
EPS (Basic)
3.033.212.700.014.235.014.963.462.82-
Diluted Shares Outstanding
172.93M166.5M157.8M153.91M154.98M149.35M145.1M132.29M121.26M110.77M
Basic Shares Outstanding
172M165.67M157.05M153.19M153.75M148.01M142.38M131.45M120.07M110.02M
Dividend Payout Ratio
48.27%46.25%56%5245.53%14.22%12.57%13.63%20.03%25.5%-

HOG Balance Sheet

Harley-Davidson, Inc. (HOG) balance sheet — assets, liabilities & shareholders' equity

MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Total Current Assets
3.88B4.48B4.2B5.85B4.55B4.75B5.16B5B5.59B4.74B
Cash & Short-Term Investments
687.52M1.21B833.87M3.26B1.87B1.43B1.53B1.59B3.09B1.81B
Cash Only
687.52M1.2B833.87M3.26B1.87B1.43B1.53B1.59B3.09B1.81B
Short-Term Investments
010.01M00000000
Accounts Receivable
2.44B2.52B2.53B1.65B1.65B2.03B2.38B2.27B225.76M1.9B
Days Sales Outstanding
157.42160.95172.35148.78112.7129.05148.9159.4518.42215.35
Inventory
538.2M556.13M603.57M523.5M712.94M950.96M929.95M745.79M730.9M622.19M
Days Inventory Outstanding
56.957.2664.0471.2475.7395.8592.8880.5985.4994.24
Other Current Assets
223.37M193.64M233.53M412.11M314.71M331.66M319.04M395.43M1.54B415.3M
Total Non-Current Assets
6.09B6.18B6.33B6.17B6.5B6.74B6.98B6.88B2.46B2.5B
Property, Plant & Equipment
967.78M904.13M909M788.99M733.61M733.82M801.37M820.92M0801.73M
Fixed Asset Turnover
5.84x6.32x5.90x5.14x7.27x7.84x7.28x6.32x-7.26x
Goodwill
55.95M55.05M64.16M65.98M63.18M62.09M62.7M61.66M63.91M63.44M
Intangible Assets
6.91M6M10.6M9.63M7.51M6.39M7.03M5.57M00
Long-Term Investments
00000005.3B719.06M2.36B
Other Non-Current Assets
4.95B5.07B5.24B5.14B5.61B5.8B5.94B516.51M1.67B674.13M
Total Assets
9.97B▲ 0%
10.67B▲ 6.9%
10.53B▼ 1.3%
12.01B▲ 14.1%
11.05B▼ 8.0%
11.49B▲ 4.0%
12.14B▲ 5.6%
11.88B▼ 2.1%
8.04B▼ 32.3%
7.25B▲ 0%
Asset Turnover
0.57x0.54x0.51x0.34x0.48x0.50x0.48x0.44x0.56x0.46x
Asset Growth %
0.83%6.95%-1.29%14.08%-7.99%3.99%5.64%-2.13%-32.29%-98.22%
Total Current Liabilities
3.16B3.6B3.2B3.98B3.34B3.53B3.38B3.56B2.66B2.48B
Accounts Payable
227.6M284.86M294.38M290.9M374.98M378M349.16M298.72M1.06B459.36M
Days Payables Outstanding
24.0629.3331.2339.5939.8338.134.8732.28124.1284.24
Short-Term Debt
2.4B2.71B2.32B3.05B2.29B2.46B2.13B2.49B1.33B996.93M
Deferred Revenue (Current)
00018.07M18.29M17.61M23.36M23.08M00
Other Current Liabilities
21.31M33.81M14.8M129.41M77.5M105.73M266.12M173.41M262.84M1.02B
Current Ratio
1.23x1.25x1.31x1.47x1.36x1.34x1.53x1.40x2.10x1.91x
Quick Ratio
1.06x1.09x1.13x1.34x1.15x1.08x1.25x1.19x1.83x1.66x
Cash Conversion Cycle
190.26188.88205.16180.43148.6186.8206.9207.76-20.21225.35
Total Non-Current Liabilities
4.97B5.29B5.53B6.31B5.15B5.05B5.5B5.17B2.23B1.69B
Long-Term Debt
4.59B4.89B5.12B5.93B4.6B4.46B4.99B4.47B1.65B1.13B
Capital Lease Obligations
0044.45M30.11M29.9M26.78M51.85M47.42M69.42M246.64M
Deferred Tax Liabilities
008.13M8.61M9.26M29.53M33.51M16.89M5.51M45.71M
Other Non-Current Liabilities
382.97M406.45M349.98M334.21M520.14M538.4M428.05M632.61M504.73M478.59M
Total Liabilities
8.13B8.89B8.72B10.29B8.5B8.59B8.89B8.72B4.89B4.17B
Total Debt
6.99B7.6B7.51B9.03B6.94B6.96B7.2B7.03B3.05B2.2B
Net Debt
6.3B6.4B6.67B5.78B5.06B5.52B5.66B5.44B-38.05M395.15M
Debt / Equity
3.79x4.28x4.16x5.24x2.72x2.39x2.21x2.22x0.97x0.71x
Debt / EBITDA
6.33x7.77x9.53x46.23x7.02x6.55x7.68x12.17x6.20x6.01x
Net Debt / EBITDA
5.71x6.54x8.47x29.56x5.12x5.20x6.04x9.42x-0.08x1.08x
Interest Coverage
28.86x23.23x18.94x0.49x27.45x30.81x29.16x17.82x14.72x13.87x
Total Equity
1.84B▲ 0%
1.77B▼ 3.8%
1.8B▲ 1.7%
1.72B▼ 4.5%
2.55B▲ 48.2%
2.91B▲ 13.8%
3.25B▲ 11.9%
3.16B▼ 2.9%
3.16B▼ 0.1%
3.08B▲ 0%
Equity Growth %
-3.95%-3.81%1.69%-4.5%48.2%13.85%11.89%-2.88%-0.05%-2.67%
Book Value per Share
10.6610.6511.4311.1916.4719.4622.4123.8826.0327.81
Total Shareholders' Equity
1.84B1.77B1.8B1.72B2.55B2.9B3.25B3.17B3.14B3.06B
Common Stock
1.81M1.82M1.83M1.69M1.69M1.7M1.71M1.72M1.73M1.74M
Retained Earnings
1.61B2.01B2.19B1.28B1.84B2.49B3.1B3.47B3.72B3.72B
Treasury Stock
-687.87M-1.07B-1.35B-588.01M-596.96M-935.06M-1.3B-1.76B-2.11B-2.25B
Accumulated OCI
-500.05M-629.68M-536.95M-483.42M-240.92M-341.93M-304.96M-332.71M-257.14M-272.1M
Minority Interest
000003.29M-513K-7.55M16.18M15.95M

HOG Cash Flow Statement

Harley-Davidson, Inc. (HOG) cash flow — operating, investing & free cash flow history

MetricDec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24Dec'25TTM
Cash from Operations
1.01B1.21B868.27M1.18B975.7M548.46M754.89M1.06B568.92M199.37M
Operating CF Margin %
17.8%21.09%16.19%29.05%18.28%9.53%12.93%20.51%12.72%-
Operating CF Growth %
-14.41%19.98%-28%35.66%-17.17%-43.79%37.64%40.93%-46.52%-395.5%
Net Income
521.76M531.45M423.63M1.3M650.02M741.41M706.59M445.18M338.74M230.41M
Depreciation & Amortization
222.19M264.86M232.54M185.72M165.19M151.94M158.11M160.67M172.37M48.54M
Stock-Based Compensation
32.49M35.54M33.73M23.49M42.16M54.35M82.9M49.01M01.62M
Deferred Taxes
50.85M-33.98M21.55M-44.08M-7.67M-15.94M-30.06M-26.28M84.14M51.71M
Other Non-Cash Items
233.75M203.5M215.25M833.09M195.17M5.1M-186.97M336.8M-281.35M4.99M
Working Capital Changes
-55.99M204.54M-58.43M178.38M-69.17M-388.4M24.32M98.45M255.02M100.47M
Change in Receivables
-18.15M9.14M44.9M135.07M-53.46M-82.39M-11.78M19.81M76.43M152.51M
Change in Inventory
-20.58M-31.06M-47.58M80.86M-207.55M-254.17M21.26M164.61M47.58M5.36M
Change in Payables
10.13M196.97M-29.58M-43.09M173.55M4.5M28.57M-55.44M125.56M-77.72M
Cash from Investing
-562.47M-662.27M-508.13M-66.78M-459.45M-773.01M-512.3M-383.33M3.78B3.63B
Capital Expenditures
-206.29M-213.52M-181.44M-131.05M-120.18M-151.67M-207.4M-196.56M-153.68M-155.5M
CapEx % of Revenue
3.65%3.73%3.38%3.23%2.25%2.64%3.55%3.79%3.44%3.6%
Acquisitions
00-7M0000000
Investments
----------
Other Investing
-363.09M-438.75M-511.13M64.27M-339.27M-621.34M-304.9M-186.77M121.47M3.66B
Cash from Financing
-541.8M-14.76M-712.22M1.37B-1.88B-201.97M-174.65M-572.32M-3.01B-4.12B
Debt Issued (Net)
155.51M618.13M-182.07M1.37B-1.99B91.15M153.85M-123.39M-2.56B-2.87B
Equity Issued (Net)
-453.91M-390.61M-296.52M-8.01M-11.62M-338.63M-363.99M-459.83M-353.27M-260.18M
Dividends Paid
-251.86M-245.81M-237.22M-68.09M-92.43M-93.18M-96.31M-91.22M-86.39M-85.01M
Share Repurchases
-465.26M-390.61M-296.52M-8.01M-11.62M-338.63M-363.99M-459.83M-353.27M-330.19M
Other Financing
03.52M3.59M80.04M212.6M138.69M131.8M102.13M-8.9M-909.26M
Net Change in Cash
-72.46M▲ 0%
513.54M▲ 808.7%
-354.38M▼ 169.0%
2.5B▲ 806.5%
-1.38B▼ 155.3%
-446.04M▲ 67.8%
69.63M▲ 115.6%
92.04M▲ 32.2%
1.35B▲ 1367.7%
-292.2M▲ 0%
Free Cash Flow
798.77M▲ 0%
992.4M▲ 24.2%
686.83M▼ 30.8%
1.05B▲ 52.4%
855.52M▼ 18.3%
396.79M▼ 53.6%
547.48M▲ 38.0%
867.27M▲ 58.4%
415.24M▼ 52.1%
43.87M▲ 0%
FCF Margin %
14.14%17.36%12.81%25.82%16.03%6.89%9.38%16.72%9.28%1.02%
FCF Growth %
-13%24.24%-30.79%52.42%-18.28%-53.62%37.98%58.41%-52.12%-95.24%
FCF per Share
4.625.964.356.805.522.663.776.563.420.40
FCF Conversion (FCF/Net Income)
1.93x2.27x2.05x907.47x1.50x0.74x1.07x2.34x1.68x0.19x
Interest Paid
000245.96M191.66M231.65M290.47M359M00
Taxes Paid
00030.68M155.58M244.37M237.66M111.12M00

HOG Key Ratios

Harley-Davidson, Inc. (HOG) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric201720182019202020212022202320242025TTM
Return on Equity (ROE)
27.72%29.38%23.68%0.07%30.4%27.16%22.94%14.21%10.73%7.03%
Return on Invested Capital (ROIC)
8.21%6.56%5.01%0.09%8.17%8.5%6.74%3.57%4.95%3.43%
Gross Margin
38.86%37.99%35.84%33.84%35.61%37.08%37.38%34.88%30.24%23.04%
Net Margin
9.24%9.3%7.9%0.03%12.18%12.88%12.11%8.78%7.57%5.34%
Debt / Equity
3.79x4.28x4.16x5.24x2.72x2.39x2.21x2.22x0.97x0.71x
Interest Coverage
28.86x23.23x18.94x0.49x27.45x30.81x29.16x17.82x14.72x13.87x
FCF Conversion
1.93x2.27x2.05x907.47x1.50x0.74x1.07x2.34x1.68x0.19x
Revenue Growth
-5.82%1.23%-6.21%-24.38%31.62%7.85%1.41%-11.13%-13.76%-9.82%
Related:HOG Dividend History·HOG Revenue History·HOG Price History·HOG P/E History·HOG Financial Ratios·HOG Institutional Holders

HOG SEC Filings & Documents

Harley-Davidson, Inc. (HOG) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

May 5, 2026·SEC

Material company update

Mar 6, 2026·SEC

Material company update

Feb 10, 2026·SEC

10-K Annual Reports

2
FY 2026

Feb 26, 2026·SEC

FY 2025

Feb 26, 2025·SEC

10-Q Quarterly Reports

6
FY 2026

May 6, 2026·SEC

FY 2025

Nov 5, 2025·SEC

FY 2025

Aug 6, 2025·SEC

HOG Frequently Asked Questions

Harley-Davidson, Inc. (HOG) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

Harley-Davidson, Inc. (HOG) reported $4.32B in revenue for fiscal year 2025. This represents a 182% increase from $1.53B in 1996.

Harley-Davidson, Inc. (HOG) saw revenue decline by 13.8% over the past year.

Yes, Harley-Davidson, Inc. (HOG) is profitable, generating $230.4M in net income for fiscal year 2025 (7.6% net margin).

Dividend & Returns

Yes, Harley-Davidson, Inc. (HOG) pays a dividend with a yield of 2.78%. This makes it attractive for income-focused investors.

Harley-Davidson, Inc. (HOG) has a return on equity (ROE) of 10.7%. This is reasonable for most industries.

Harley-Davidson, Inc. (HOG) generated $43.9M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in HOG back in 1996?

Total return calculator · dividends reinvested · 30+ years of data

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How much would $100/month in HOG be worth today?

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