8-K Announcements
6Material company update
May 5, 2026·SEC
Material company update
Mar 6, 2026·SEC
Material company update
Feb 10, 2026·SEC
Harley-Davidson, Inc.(HOG)Earnings, Financials & Key Ratios
HOG•NYSE
$23.84
$2.67B mkt cap·8.6× P/E·Price updated May 6, 2026
AboutHarley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.Show more
- Revenue$4.47B-13.8%
- EBITDA$492M-14.7%
- Net Income$339M-25.6%
- EPS (Diluted)2.78-19.2%
- Gross Margin30.24%-13.3%
- EBITDA Margin11%-1.1%
- Operating Margin8.64%+7.6%
- Net Margin7.57%-13.7%
- ROE10.73%-24.5%
- ROIC4.95%+38.7%
- Debt/Equity0.97-56.5%
- Interest Coverage14.72-17.4%
HOG Key Insights
Harley-Davidson, Inc. (HOG) fundamental analysis — strengths, weaknesses & financial health based on data analysis
✓Strengths
- ✓Strong 5Y profit CAGR of 204.3%
- ✓Strong Piotroski F-Score: 7/9
- ✓High quality earnings: Operating CF exceeds net income
- ✓Good 3Y average ROE of 16.0%
- ✓Healthy dividend yield of 3.0%
- ✓Share count reduced 8.3% through buybacks
✗Weaknesses
No significant weaknesses identified
* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.
HOG Price & Volume
Harley-Davidson, Inc. (HOG) stock price & volume — 10-year historical chart
Loading chart...
HOG Growth Metrics
Harley-Davidson, Inc. (HOG) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR
Revenue CAGR
10 Years-2.89%
5 Years1.99%
3 Years-8.06%
TTM-9.82%
Profit CAGR
10 Years-7.67%
5 Years204.31%
3 Years-22.98%
TTM-34.83%
EPS CAGR
10 Years-2.79%
5 Years219.12%
3 Years-17.55%
TTM-34.33%
Return on Capital
10 Years8.75%
5 Years8.38%
3 Years6.61%
Last Year5.64%
HOG Recent Earnings
Harley-Davidson, Inc. (HOG) EPS & revenue vs analyst estimates — last 4 quarters
●Beat EPS 7/12 qtrs (58%)●Beat Revenue 10/12 qtrs (83%)
Q2 2026Latest
May 5, 2026EPS
$0.22
Est $0.34
-35.3%
Revenue
$1.1B
Est $1.0B
+4.5%
Q1 2026
Feb 10, 2026EPS
$2.44
Est $0.92
-165.2%
Revenue
$379M
Est $485M
-21.7%
Q4 2025
Nov 4, 2025EPS
$3.10
Est $1.38
+124.6%
Revenue
$1.1B
Est $509M
+110.9%
Q3 2025
Jul 30, 2025EPS
$0.88
Est $0.99
-11.1%
Revenue
$1.3B
Est $1.0B
+24.6%
| Quarter | Date | EPS (Act vs Est) | Revenue (Act vs Est) |
|---|---|---|---|
| Q2 2026Latest | May 5, 2026 | $0.22vs $0.34-35.3% | $1.1Bvs $1.0B+4.5% |
| Q1 2026 | Feb 10, 2026 | $2.44vs $0.92-165.2% | $379Mvs $485M-21.7% |
| Q4 2025 | Nov 4, 2025 | $3.10vs $1.38+124.6% | $1.1Bvs $509M+110.9% |
| Q3 2025 | Jul 30, 2025 | $0.88vs $0.99-11.1% | $1.3Bvs $1.0B+24.6% |
Based on last 12 quarters of dataView full earnings history →
HOG Peer Comparison
Harley-Davidson, Inc. (HOG) competitors in RV and Powersports Manufacturers — business model, growth, and fundamentals comparison
| Company | Market Cap | Stock Price | P/E Ratio (TTM) | Revenue Growth 1Y | Net Margin | Return on Equity (ROE) | FCF Yield | Debt / Equity |
|---|---|---|---|---|---|---|---|---|
 PII | 3.8B | 67.04 | -8.20 | -0.33% | -6.13% | -45.24% | 1.83 | |
 FOXF | 776.14M | 18.18 | -1.39 | 5.27% | -37.11% | -81.28% | 0.04 | |
 MBLY | 7.39B | 9.07 | -18.90 | 14.51% | -203.97% | -37.31% | ||
 F | 47.67B | 12.17 | -5.91 | 1.23% | -3.22% | -14.71% | 4.66 | |
 GM | 70.96B | 78.70 | 24.07 | -1.29% | 1.38% | 3.84% | 2.06 | |
 TSLA | 1.5T | 398.53 | 369.01 | -2.93% | 3.96% | 4.75% | 0.10 | |
 RACE | 59.61B | 336.25 | 31.98 | 7.03% | 22.35% | 43.11% | 0.74 | |
 LCII | 2.84B | 116.95 | 15.45 | 10.18% | 4.84% | 14.69% | 0.91 |
Compare HOG vs Peers
Harley-Davidson, Inc. (HOG) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.
HOG Income Statement
Harley-Davidson, Inc. (HOG) annual income statement — 10-year revenue, gross profit & net income history
10Y historyFree accessUpdated daily
| Line item | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 | TTM |
|---|---|---|---|---|---|---|---|---|---|---|
| Sales/Revenue | 5.65B | 5.72B | 5.36B | 4.05B | 5.34B | 5.76B | 5.84B | 5.19B | 4.47B | 4.32B |
| Revenue Growth % | -5.82% | 1.23% | -6.21% | -24.38% | 31.62% | 7.85% | 1.41% | -11.13% | -13.76% | -9.82% |
| Cost of Goods Sold | 3.45B | 3.54B | 3.44B | 2.68B | 3.44B | 3.62B | 3.65B | 3.38B | 3.12B | 2.42B |
| COGS % of Revenue | 61.14% | 62.01% | 64.16% | 66.16% | 64.39% | 62.92% | 62.62% | 65.12% | 69.76% | - |
| Gross Profit | 2.19B▲ 0% | 2.17B▼ 1.0% | 1.92B▼ 11.5% | 1.37B▼ 28.6% | 1.9B▲ 38.5% | 2.13B▲ 12.3% | 2.18B▲ 2.3% | 1.81B▼ 17.1% | 1.35B▼ 25.2% | 994.65M▲ 0% |
| Gross Margin % | 38.86% | 37.99% | 35.84% | 33.84% | 35.61% | 37.08% | 37.38% | 34.88% | 30.24% | 23.04% |
| Gross Profit Growth % | -8.43% | -1.04% | -11.53% | -28.59% | 38.47% | 12.3% | 2.25% | -17.08% | -25.24% | - |
| Operating Expenses | 1.31B | 1.46B | 1.37B | 1.36B | 1.08B | 1.22B | 1.4B | 1.39B | 965.9M | 745.68M |
| OpEx % of Revenue | 23.24% | 25.51% | 25.48% | 33.61% | 20.18% | 21.28% | 24.03% | 26.85% | 21.59% | - |
| Selling, General & Admin | 1.18B | 1.26B | 1.2B | 1.05B | 1.05B | 1.08B | 1.18B | 1.15B | 895.32M | 1.05B |
| SG&A % of Revenue | 20.9% | 22.01% | 22.36% | 25.91% | 19.71% | 18.75% | 20.14% | 22.08% | 20.02% | - |
| Research & Development | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| R&D % of Revenue | - | - | - | - | - | - | - | - | - | - |
| Other Operating Expenses | 132.44M | 200.27M | 166.89M | 311.88M | 25.05M | 145.13M | 227.16M | 247.22M | 70.58M | -1000K |
| Operating Income | 882.08M▲ 0% | 713.52M▼ 19.1% | 555.61M▼ 22.1% | 9.68M▼ 98.3% | 823.44M▲ 8407.5% | 909.28M▲ 10.4% | 779.08M▼ 14.3% | 416.63M▼ 46.5% | 386.63M▼ 7.2% | 253.54M▲ 0% |
| Operating Margin % | 15.62% | 12.48% | 10.36% | 0.24% | 15.43% | 15.8% | 13.35% | 8.03% | 8.64% | 5.87% |
| Operating Income Growth % | -15.69% | -19.11% | -22.13% | -98.26% | 8407.48% | 10.42% | -14.32% | -46.52% | -7.2% | - |
| EBITDA | 1.1B | 978.39M | 788.14M | 195.39M | 988.62M | 1.06B | 937.2M | 577.3M | 492.18M | 366.1M |
| EBITDA Margin % | 19.55% | 17.11% | 14.7% | 4.82% | 18.53% | 18.44% | 16.06% | 11.13% | 11% | 8.48% |
| EBITDA Growth % | -12.07% | -11.4% | -19.44% | -75.21% | 405.96% | 7.34% | -11.69% | -38.4% | -14.75% | -22.91% |
| D&A (Non-Cash Add-back) | 222.19M | 264.86M | 232.54M | 185.72M | 165.19M | 151.94M | 158.11M | 160.67M | 0 | 84.64M |
| EBIT | 894.84M | 717.51M | 588.49M | 15.39M | 850.21M | 962.47M | 897.66M | 547.89M | 492.18M | 306.89M |
| Net Interest Income | -31M | -30.88M | -31.08M | -31.12M | -30.97M | -31.23M | -30.79M | -30.75M | 10.83M | 18.33M |
| Interest Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 44.27M | 44.02M |
| Interest Expense | 31M | 30.88M | 31.08M | 31.12M | 30.97M | 31.23M | 30.79M | 30.75M | 33.44M | 22.13M |
| Other Income/Expense | -18.24M | -26.89M | 1.81M | -25.41M | -4.2M | 21.95M | 87.79M | 100.51M | 72.1M | 69.26M |
| Pretax Income | 863.84M▲ 0% | 686.63M▼ 20.5% | 557.41M▼ 18.8% | -15.73M▼ 102.8% | 819.24M▲ 5308.1% | 931.23M▲ 13.7% | 866.88M▼ 6.9% | 517.14M▼ 40.3% | 458.73M▼ 11.3% | 322.8M▲ 0% |
| Pretax Margin % | 15.3% | 12.01% | 10.4% | -0.39% | 15.35% | 16.18% | 14.85% | 9.97% | 10.26% | 7.48% |
| Income Tax | 342.08M | 155.18M | 133.78M | -17.03M | 169.21M | 192.02M | 171.83M | 71.96M | 129.58M | 100.32M |
| Effective Tax Rate % | 39.6% | 22.6% | 24% | 108.25% | 20.65% | 20.62% | 19.82% | 13.92% | 28.25% | 31.08% |
| Net Income | 521.76M▲ 0% | 531.45M▲ 1.9% | 423.63M▼ 20.3% | 1.3M▼ 99.7% | 650.02M▲ 49978.9% | 741.41M▲ 14.1% | 706.59M▼ 4.7% | 455.36M▼ 35.6% | 338.74M▼ 25.6% | 230.41M▲ 0% |
| Net Margin % | 9.24% | 9.3% | 7.9% | 0.03% | 12.18% | 12.88% | 12.11% | 8.78% | 7.57% | 5.34% |
| Net Income Growth % | -24.62% | 1.86% | -20.29% | -99.69% | 49978.89% | 14.06% | -4.7% | -35.56% | -25.61% | -34.83% |
| Net Income (Continuing) | 521.76M | 531.45M | 423.63M | 1.3M | 650.02M | 739.21M | 695.05M | 445.18M | 329.15M | 222.48M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 3.29M | -513K | -7.55M | 16.18M | 15.95M |
| EPS (Diluted) | 3.02▲ 0% | 3.19▲ 5.6% | 2.68▼ 16.0% | 0.01▼ 99.7% | 4.19▲ 49781.0% | 4.96▲ 18.4% | 4.87▼ 1.8% | 3.44▼ 29.4% | 2.78▼ 19.2% | 2.08▲ 0% |
| EPS Growth % | -21.15% | 5.63% | -15.99% | -99.69% | - | 18.38% | -1.81% | -29.36% | -19.19% | -34.33% |
| EPS (Basic) | 3.03 | 3.21 | 2.70 | 0.01 | 4.23 | 5.01 | 4.96 | 3.46 | 2.82 | - |
| Diluted Shares Outstanding | 172.93M | 166.5M | 157.8M | 153.91M | 154.98M | 149.35M | 145.1M | 132.29M | 121.26M | 110.77M |
| Basic Shares Outstanding | 172M | 165.67M | 157.05M | 153.19M | 153.75M | 148.01M | 142.38M | 131.45M | 120.07M | 110.02M |
| Dividend Payout Ratio | 48.27% | 46.25% | 56% | 5245.53% | 14.22% | 12.57% | 13.63% | 20.03% | 25.5% | - |
HOG Balance Sheet
Harley-Davidson, Inc. (HOG) balance sheet — assets, liabilities & shareholders' equity
| Line item | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 | TTM |
|---|---|---|---|---|---|---|---|---|---|---|
| Total Current Assets | 3.88B | 4.48B | 4.2B | 5.85B | 4.55B | 4.75B | 5.16B | 5B | 5.59B | 2.71B |
| Cash & Short-Term Investments | 687.52M | 1.21B | 833.87M | 3.26B | 1.87B | 1.43B | 1.53B | 1.59B | 3.09B | 1.81B |
| Cash Only | 687.52M | 1.2B | 833.87M | 3.26B | 1.87B | 1.43B | 1.53B | 1.59B | 3.09B | 1.81B |
| Short-Term Investments | 0 | 10.01M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accounts Receivable | 2.44B | 2.52B | 2.53B | 1.65B | 1.65B | 2.03B | 2.38B | 2.27B | 225.76M | 285.79M |
| Days Sales Outstanding | 157.42 | 160.95 | 172.35 | 148.78 | 112.7 | 129.05 | 148.9 | 159.45 | 18.42 | 181.22 |
| Inventory | 538.2M | 556.13M | 603.57M | 523.5M | 712.94M | 950.96M | 929.95M | 745.79M | 730.9M | 622.19M |
| Days Inventory Outstanding | 56.9 | 57.26 | 64.04 | 71.24 | 75.73 | 95.85 | 92.88 | 80.59 | 85.49 | 94.24 |
| Other Current Assets | 223.37M | 193.64M | 233.53M | 412.11M | 314.71M | 331.66M | 319.04M | 395.43M | 1.54B | 0 |
| Total Non-Current Assets | 6.09B | 6.18B | 6.33B | 6.17B | 6.5B | 6.74B | 6.98B | 6.88B | 2.46B | 932.52M |
| Property, Plant & Equipment | 967.78M | 904.13M | 909M | 788.99M | 733.61M | 733.82M | 801.37M | 820.92M | 0 | 0 |
| Fixed Asset Turnover | 5.84x | 6.32x | 5.90x | 5.14x | 7.27x | 7.84x | 7.28x | 6.32x | - | 10.95x |
| Goodwill | 55.95M | 55.05M | 64.16M | 65.98M | 63.18M | 62.09M | 62.7M | 61.66M | 63.91M | 63.44M |
| Intangible Assets | 6.91M | 6M | 10.6M | 9.63M | 7.51M | 6.39M | 7.03M | 5.57M | 0 | 0 |
| Long-Term Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5.3B | 719.06M | 2.29B |
| Other Non-Current Assets | 4.95B | 5.07B | 5.24B | 5.14B | 5.61B | 5.8B | 5.94B | 516.51M | 1.67B | 8.22B |
| Total Assets | 9.97B▲ 0% | 10.67B▲ 6.9% | 10.53B▼ 1.3% | 12.01B▲ 14.1% | 11.05B▼ 8.0% | 11.49B▲ 4.0% | 12.14B▲ 5.6% | 11.88B▼ 2.1% | 8.04B▼ 32.3% | 7.25B▲ 0% |
| Asset Turnover | 0.57x | 0.54x | 0.51x | 0.34x | 0.48x | 0.50x | 0.48x | 0.44x | 0.56x | 0.46x |
| Asset Growth % | 0.83% | 6.95% | -1.29% | 14.08% | -7.99% | 3.99% | 5.64% | -2.13% | -32.29% | -98.22% |
| Total Current Liabilities | 3.16B | 3.6B | 3.2B | 3.98B | 3.34B | 3.53B | 3.38B | 3.56B | 2.66B | 996.93M |
| Accounts Payable | 227.6M | 284.86M | 294.38M | 290.9M | 374.98M | 378M | 349.16M | 298.72M | 1.06B | 1.23B |
| Days Payables Outstanding | 24.06 | 29.33 | 31.23 | 39.59 | 39.83 | 38.1 | 34.87 | 32.28 | 124.12 | 113.44 |
| Short-Term Debt | 2.4B | 2.71B | 2.32B | 3.05B | 2.29B | 2.46B | 2.13B | 2.49B | 1.33B | 996.93M |
| Deferred Revenue (Current) | 0 | 0 | 0 | 18.07M | 18.29M | 17.61M | 23.36M | 23.08M | 0 | 0 |
| Other Current Liabilities | 21.31M | 33.81M | 14.8M | 129.41M | 77.5M | 105.73M | 266.12M | 173.41M | 262.84M | -1.23B |
| Current Ratio | 1.23x | 1.25x | 1.31x | 1.47x | 1.36x | 1.34x | 1.53x | 1.40x | 2.10x | 2.10x |
| Quick Ratio | 1.06x | 1.09x | 1.13x | 1.34x | 1.15x | 1.08x | 1.25x | 1.19x | 1.83x | 1.83x |
| Cash Conversion Cycle | 190.26 | 188.88 | 205.16 | 180.43 | 148.6 | 186.8 | 206.9 | 207.76 | -20.21 | 162.02 |
| Total Non-Current Liabilities | 4.97B | 5.29B | 5.53B | 6.31B | 5.15B | 5.05B | 5.5B | 5.17B | 2.23B | 5.52M |
| Long-Term Debt | 4.59B | 4.89B | 5.12B | 5.93B | 4.6B | 4.46B | 4.99B | 4.47B | 1.65B | 1.13B |
| Capital Lease Obligations | 0 | 0 | 44.45M | 30.11M | 29.9M | 26.78M | 51.85M | 47.42M | 69.42M | 178.21M |
| Deferred Tax Liabilities | 0 | 0 | 8.13M | 8.61M | 9.26M | 29.53M | 33.51M | 16.89M | 5.51M | 45.71M |
| Other Non-Current Liabilities | 382.97M | 406.45M | 349.98M | 334.21M | 520.14M | 538.4M | 428.05M | 632.61M | 504.73M | 409.56M |
| Total Liabilities | 8.13B | 8.89B | 8.72B | 10.29B | 8.5B | 8.59B | 8.89B | 8.72B | 4.89B | 581.38M |
| Total Debt | 6.99B | 7.6B | 7.51B | 9.03B | 6.94B | 6.96B | 7.2B | 7.03B | 3.05B | 996.93M |
| Net Debt | 6.3B | 6.4B | 6.67B | 5.78B | 5.06B | 5.52B | 5.66B | 5.44B | -38.05M | -808.14M |
| Debt / Equity | 3.79x | 4.28x | 4.16x | 5.24x | 2.72x | 2.39x | 2.21x | 2.22x | 0.97x | 0.97x |
| Debt / EBITDA | 6.33x | 7.77x | 9.53x | 46.23x | 7.02x | 6.55x | 7.68x | 12.17x | 6.20x | 2.72x |
| Net Debt / EBITDA | 5.71x | 6.54x | 8.47x | 29.56x | 5.12x | 5.20x | 6.04x | 9.42x | -0.08x | -0.08x |
| Interest Coverage | 28.86x | 23.23x | 18.94x | 0.49x | 27.45x | 30.81x | 29.16x | 17.82x | 14.72x | 13.87x |
| Total Equity | 1.84B▲ 0% | 1.77B▼ 3.8% | 1.8B▲ 1.7% | 1.72B▼ 4.5% | 2.55B▲ 48.2% | 2.91B▲ 13.8% | 3.25B▲ 11.9% | 3.16B▼ 2.9% | 3.16B▼ 0.1% | 3.08B▲ 0% |
| Equity Growth % | -3.95% | -3.81% | 1.69% | -4.5% | 48.2% | 13.85% | 11.89% | -2.88% | -0.05% | -2.67% |
| Book Value per Share | 10.66 | 10.65 | 11.43 | 11.19 | 16.47 | 19.46 | 22.41 | 23.88 | 26.03 | 27.81 |
| Total Shareholders' Equity | 1.84B | 1.77B | 1.8B | 1.72B | 2.55B | 2.9B | 3.25B | 3.17B | 3.14B | 3.06B |
| Common Stock | 1.81M | 1.82M | 1.83M | 1.69M | 1.69M | 1.7M | 1.71M | 1.72M | 1.73M | 1.74M |
| Retained Earnings | 1.61B | 2.01B | 2.19B | 1.28B | 1.84B | 2.49B | 3.1B | 3.47B | 3.72B | 3.72B |
| Treasury Stock | -687.87M | -1.07B | -1.35B | -588.01M | -596.96M | -935.06M | -1.3B | -1.76B | -2.11B | 0 |
| Accumulated OCI | -500.05M | -629.68M | -536.95M | -483.42M | -240.92M | -341.93M | -304.96M | -332.71M | -257.14M | -272.1M |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 3.29M | -513K | -7.55M | 16.18M | 15.95M |
HOG Cash Flow Statement
Harley-Davidson, Inc. (HOG) cash flow — operating, investing & free cash flow history
| Line item | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 | TTM |
|---|---|---|---|---|---|---|---|---|---|---|
| Cash from Operations | 1.01B | 1.21B | 868.27M | 1.18B | 975.7M | 548.46M | 754.89M | 1.06B | 568.92M | 568.92M |
| Operating CF Margin % | 17.8% | 21.09% | 16.19% | 29.05% | 18.28% | 9.53% | 12.93% | 20.51% | 12.72% | - |
| Operating CF Growth % | -14.41% | 19.98% | -28% | 35.66% | -17.17% | -43.79% | 37.64% | 40.93% | -46.52% | -395.5% |
| Net Income | 521.76M | 531.45M | 423.63M | 1.3M | 650.02M | 741.41M | 706.59M | 445.18M | 338.74M | 230.41M |
| Depreciation & Amortization | 222.19M | 264.86M | 232.54M | 185.72M | 165.19M | 151.94M | 158.11M | 160.67M | 172.37M | 48.54M |
| Stock-Based Compensation | 32.49M | 35.54M | 33.73M | 23.49M | 42.16M | 54.35M | 82.9M | 49.01M | 0 | 1.62M |
| Deferred Taxes | 50.85M | -33.98M | 21.55M | -44.08M | -7.67M | -15.94M | -30.06M | -26.28M | 84.14M | 51.71M |
| Other Non-Cash Items | 233.75M | 203.5M | 215.25M | 833.09M | 195.17M | 5.1M | -186.97M | 336.8M | -281.35M | 4.99M |
| Working Capital Changes | -55.99M | 204.54M | -58.43M | 178.38M | -69.17M | -388.4M | 24.32M | 98.45M | 255.02M | 100.47M |
| Change in Receivables | -18.15M | 9.14M | 44.9M | 135.07M | -53.46M | -82.39M | -11.78M | 19.81M | 76.43M | 152.51M |
| Change in Inventory | -20.58M | -31.06M | -47.58M | 80.86M | -207.55M | -254.17M | 21.26M | 164.61M | 47.58M | 5.36M |
| Change in Payables | 10.13M | 196.97M | -29.58M | -43.09M | 173.55M | 4.5M | 28.57M | -55.44M | 125.56M | -77.72M |
| Cash from Investing | -562.47M | -662.27M | -508.13M | -66.78M | -459.45M | -773.01M | -512.3M | -383.33M | 3.78B | 3.63B |
| Capital Expenditures | -206.29M | -213.52M | -181.44M | -131.05M | -120.18M | -151.67M | -207.4M | -196.56M | -153.68M | -155.5M |
| CapEx % of Revenue | 3.65% | 3.73% | 3.38% | 3.23% | 2.25% | 2.64% | 3.55% | 3.79% | 3.44% | - |
| Acquisitions | 0 | 0 | -7M | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments | - | - | - | - | - | - | - | - | - | - |
| Other Investing | -363.09M | -438.75M | -511.13M | 64.27M | -339.27M | -621.34M | -304.9M | -186.77M | 121.47M | 3.66B |
| Cash from Financing | -541.8M | -14.76M | -712.22M | 1.37B | -1.88B | -201.97M | -174.65M | -572.32M | -3.01B | -4.12B |
| Debt Issued (Net) | 155.51M | 618.13M | -182.07M | 1.37B | -1.99B | 91.15M | 153.85M | -123.39M | -2.56B | -2.87B |
| Equity Issued (Net) | -453.91M | -390.61M | -296.52M | -8.01M | -11.62M | -338.63M | -363.99M | -459.83M | -353.27M | -260.18M |
| Dividends Paid | -251.86M | -245.81M | -237.22M | -68.09M | -92.43M | -93.18M | -96.31M | -91.22M | -86.39M | -85.01M |
| Share Repurchases | -465.26M | -390.61M | -296.52M | -8.01M | -11.62M | -338.63M | -363.99M | -459.83M | -353.27M | -330.19M |
| Other Financing | 0 | 3.52M | 3.59M | 80.04M | 212.6M | 138.69M | 131.8M | 102.13M | -8.9M | -909.26M |
| Net Change in Cash | -72.46M▲ 0% | 513.54M▲ 808.7% | -354.38M▼ 169.0% | 2.5B▲ 806.5% | -1.38B▼ 155.3% | -446.04M▲ 67.8% | 69.63M▲ 115.6% | 92.04M▲ 32.2% | 1.35B▲ 1367.7% | -292.2M▲ 0% |
| Free Cash Flow | 798.77M▲ 0% | 992.4M▲ 24.2% | 686.83M▼ 30.8% | 1.05B▲ 52.4% | 855.52M▼ 18.3% | 396.79M▼ 53.6% | 547.48M▲ 38.0% | 867.27M▲ 58.4% | 415.24M▼ 52.1% | 43.87M▲ 0% |
| FCF Margin % | 14.14% | 17.36% | 12.81% | 25.82% | 16.03% | 6.89% | 9.38% | 16.72% | 9.28% | 1.02% |
| FCF Growth % | -13% | 24.24% | -30.79% | 52.42% | -18.28% | -53.62% | 37.98% | 58.41% | -52.12% | -95.24% |
| FCF per Share | 4.62 | 5.96 | 4.35 | 6.80 | 5.52 | 2.66 | 3.77 | 6.56 | 3.42 | 3.42 |
| FCF Conversion (FCF/Net Income) | 1.93x | 2.27x | 2.05x | 907.47x | 1.50x | 0.74x | 1.07x | 2.34x | 1.68x | 0.19x |
| Interest Paid | 0 | 0 | 0 | 245.96M | 191.66M | 231.65M | 290.47M | 359M | 0 | 0 |
| Taxes Paid | 0 | 0 | 0 | 30.68M | 155.58M | 244.37M | 237.66M | 111.12M | 0 | 0 |
HOG Key Ratios
Harley-Davidson, Inc. (HOG) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios
| Metric | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | TTM |
|---|---|---|---|---|---|---|---|---|---|---|
| Return on Equity (ROE) | 27.72% | 29.38% | 23.68% | 0.07% | 30.4% | 27.16% | 22.94% | 14.21% | 10.73% | 7.03% |
| Return on Invested Capital (ROIC) | 8.21% | 6.56% | 5.01% | 0.09% | 8.17% | 8.5% | 6.74% | 3.57% | 4.95% | 4.95% |
| Gross Margin | 38.86% | 37.99% | 35.84% | 33.84% | 35.61% | 37.08% | 37.38% | 34.88% | 30.24% | 23.04% |
| Net Margin | 9.24% | 9.3% | 7.9% | 0.03% | 12.18% | 12.88% | 12.11% | 8.78% | 7.57% | 5.34% |
| Debt / Equity | 3.79x | 4.28x | 4.16x | 5.24x | 2.72x | 2.39x | 2.21x | 2.22x | 0.97x | 0.97x |
| Interest Coverage | 28.86x | 23.23x | 18.94x | 0.49x | 27.45x | 30.81x | 29.16x | 17.82x | 14.72x | 13.87x |
| FCF Conversion | 1.93x | 2.27x | 2.05x | 907.47x | 1.50x | 0.74x | 1.07x | 2.34x | 1.68x | 0.19x |
| Revenue Growth | -5.82% | 1.23% | -6.21% | -24.38% | 31.62% | 7.85% | 1.41% | -11.13% | -13.76% | -9.82% |
HOG SEC Filings & Documents
Harley-Davidson, Inc. (HOG) SEC filings — annual & quarterly reports (10-K, 10-Q)
HOG Frequently Asked Questions
Harley-Davidson, Inc. (HOG) stock FAQ — growth, dividends, profitability & financials explained
Growth & Financials
Harley-Davidson, Inc. (HOG) reported $4.32B in revenue for fiscal year 2025. This represents a 182% increase from $1.53B in 1996.
Harley-Davidson, Inc. (HOG) saw revenue decline by 13.8% over the past year.
Yes, Harley-Davidson, Inc. (HOG) is profitable, generating $230.4M in net income for fiscal year 2025 (7.6% net margin).
Dividend & Returns
Yes, Harley-Davidson, Inc. (HOG) pays a dividend with a yield of 2.99%. This makes it attractive for income-focused investors.
Harley-Davidson, Inc. (HOG) has a return on equity (ROE) of 10.7%. This is reasonable for most industries.
Harley-Davidson, Inc. (HOG) generated $43.9M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.
Explore More HOG
Harley-Davidson, Inc. (HOG) financial analysis — history, returns, DCA and operating performance tools
Total Return Calculator
Historical returns with dividends reinvested
DCA Calculator
Dollar cost averaging vs lump sum
Dividend History
Yield, growth, payout safety & DRIP
Earnings History
EPS trends, net income & profitability
Price History
Long-term charts & historical price data
Revenue History
Sales growth patterns & revenue breakdown
Financial Ratios
30 years of market, efficiency and balance-sheet ratios
Valuation
DCF intrinsic value, peer multiples & estimates