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NATRNature's Sunshine Products, Inc.
$12.95$228M
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
Performance
P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
Discovery & Screens
Live BreakoutsStock ScreenerOwnership
NATR logo

Nature's Sunshine Products, Inc.

NATR
NASDAQ · Packaged Foods
$12.95
At close - Sep 23, 4:00 PM EDT - USD
Market Cap$228M
P/E12.2x
52W High$28.14
Volume56.54K
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q1

Volatile Revenue Growth Masks Structural Margin Stability

Nature's Sunshine maintains a resilient balance sheet with a low 0.13 debt-to-equity ratio, yet faces persistent challenges in scaling operating margins, which fluctuated between 3.7% and 7.8% over the last ten quarters. While the company benefits from a consi...

GrowthMixed
ProfitabilityStrained
ValuationReview
TechnicalsWeak
Explore valuation models
MARKET ACTION

NATR price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

8/12 Beats

EPS beat 8 of last 12 quarters

02

Valuation risk

In Line

P/E is in line with peer median

03

Market leadership

RS 9 · Lag

Laggard (Underperforming 91% of market)

04

Weak Trend

Below 200DMA

Price < 200DMA

Next CatalystConfirmed earnings · Nov 9

Market performance

Price History →

Trailing total returns as of 9/24/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
NATR-38.25%
S&P 500 (^GSPC)+12.39%
1-Year Return
NATR-20.01%
S&P 500 (^GSPC)+15.77%
3-Year Return
NATR-21.56%
S&P 500 (^GSPC)+72.72%
5-Year Return
NATR-13.90%
S&P 500 (^GSPC)+65.76%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E5Y Low
12.2x
Forward P/EExpansion
12.0x
EV/EBITDA20th %ile
4.0x
FCF YieldCash Flow
12.7%

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
12.2x
22.5x
0th· Low
EV/EBITDA
4.0x
6.8x
20th· Low
Price/FCF
7.9x
13.8x
0th· Low
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
No DCF Model AvailableIntrinsic value modeling is not supported for this equity.

Growth & profitability

Annual revenue & EPS trend
Revenue
$480M+5.7% YoY
Net income
$20M+153.7% YoY
Free cash flow
$29M+101.3% YoY
Operating margin
5.2%+0.7 pts YoY
ROIC (TTM)21%
Avg ROIC 5Y-
ROE (TTM)12.1%
Piotroski Score6 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate8/12 (67%)
Revenue Beat Rate5/12 (42%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q3 2026Latest
Aug 6, 2026
$0.21-22.2%
vs $0.27
$117M-5.4%
vs $124M
Q2 2026
May 7, 2026
$0.30+46.3%
vs $0.20
$123M+0.6%
vs $122M
Q2 2026
Mar 10, 2026
$0.30+62.2%
vs $0.18
$124M+1.9%
vs $122M
Q4 2025
Nov 6, 2025
$0.36+89.5%
vs $0.19
$128M+5.5%
vs $122M
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

5 Stories
Defense World·Aug 20, 2026
Nature’s Sunshine Products (NASDAQ:NATR) vs. Natural Health Trends (NASDAQ:NHTC) Financial Review

Nature's Sunshine Products (NASDAQ: NATR - Get Free Report) and Natural Health Trends (NASDAQ: NHTC - Get Free Report) are both small-cap consumer staples companies, but which is the superior investment? We will contrast the two businesses based on the strength of their risk, analyst recommendations, institutional ownership, valuation, dividends, earnings and profitability. Insider and Institutional Ownership

Defense World·Aug 17, 2026
Nature’s Sunshine Targets $1B Sales, 15% EBITDA Margin in Growth Push

Nature's Sunshine Products (NASDAQ: NATR) outlined a strategy to double sales to $1 billion and expand EBITDA margins to 15%, with Chief Executive Officer Ken Romanzi pointing to geographic expansion, digital and retail channel development, marketing initiatives and acquisitions as the company's primary growth drivers. Speaking at a Canaccord consumer conference, Romanzi said the natural health

MarketBeat·Aug 15, 2026
Nature's Sunshine Targets $1B Sales, 15% EBITDA Margin in Growth Push

Nature's Sunshine Products NASDAQ: NATR outlined a strategy to double sales to $1 billion and expand EBITDA margins to 15%, with Chief Executive Officer Ken Romanzi pointing to geographic expansion, digital and retail channel development, marketing initiatives and acquisitions as the company's primary growth drivers.

Defense World·Aug 11, 2026
Nature’s Sunshine Products (NASDAQ:NATR) Major Shareholder Prescott Group Capital Managem Purchases 96,000 Shares of Stock

Nature's Sunshine Products, Inc. (NASDAQ: NATR - Get Free Report) major shareholder Prescott Group Capital Managem bought 96,000 shares of the company's stock in a transaction that occurred on Friday, August 7th. The stock was purchased at an average cost of $16.63 per share, with a total value of $1,596,480.00. Following the acquisition, the insider directly

Filtered for Nature's Sunshine Products, Inc.More Headlines
04

Compare before deciding

Benchmark NATR against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Nature's Sunshine Products, Inc. (NATR)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
NATR logoNATRNature's Sunshine Products, Inc.Current
$12.95$227.72M12.225.67%4.07%12.1%—
USNA logoUSNAUSANA Health Sciences, Inc.
$14.04$259.22M24.218.28%-2.43%-3.8%—
NUS logoNUSNu Skin Enterprises, Inc.
$4.61$223.82M1.45-14.26%-15.73%-29.42%—
NHTC logoNHTCNatural Health Trends Corp.
$1.05$10.95M-13.69-7.42%-4.51%-8%—
MTEX logoMTEXMannatech, Incorporated
$7.66$14.78M-0.96-8.34%-6.9%——
HLF logoHLFHerbalife Nutrition Ltd.
$11.99$1.24B5.450.89%3.16%——

Compare NATR vs Peers

Nature's Sunshine Products, Inc. (NATR) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs USNA

Most directly comparable listed peer for NATR.

Scale Benchmark

vs AMZN

Larger-name benchmark to compare NATR against a more recognizable public peer.

Peer Set

Compare Top 5

vs USNA, NUS, NHTC, MTEX

05

Keep researching

Verify the primary filings, follow material updates, and answer the remaining questions.

NATR SEC Filings & Documents

Nature's Sunshine Products, Inc. (NATR) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Aug 6, 2026·SEC

Material company update

May 11, 2026·SEC

Material company update

May 7, 2026·SEC

10-K Annual Reports

3
FY 2026

Mar 10, 2026·SEC

FY 2025

Mar 11, 2025·SEC

FY 2024

Mar 12, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Aug 6, 2026·SEC

FY 2026

May 7, 2026·SEC

FY 2025

Nov 6, 2025·SEC

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NATR Frequently Asked Questions

Nature's Sunshine Products, Inc. (NATR) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Nature's Sunshine Products, Inc.'s revenue?

Nature's Sunshine Products, Inc. (NATR) reported $492.0M in revenue for fiscal year 2025. This represents a 98% increase from $249.0M in 1996.

How fast is Nature's Sunshine Products, Inc. growing?

Nature's Sunshine Products, Inc. (NATR) grew revenue by 5.7% over the past year. This is steady growth.

Is NATR profitable?

Yes, Nature's Sunshine Products, Inc. (NATR) is profitable, generating $18.1M in net income for fiscal year 2025 (4.1% net margin).

Dividend & Returns
What is NATR's return on equity?

Nature's Sunshine Products, Inc. (NATR) has a return on equity (ROE) of 12.1%. This is reasonable for most industries.

What is Nature's Sunshine Products, Inc.'s free cash flow?

Nature's Sunshine Products, Inc. (NATR) generated $13.8M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in NATR back in 1996?

Total return calculator · dividends reinvested · 30+ years of data

See returns →