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WPPWPP plc
$25.12$5.4B
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
Performance
P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
Discovery & Screens
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WPP logo

WPP plc

WPP
NYSE · Advertising & Marketing
$25.12
At close - Sep 23, 4:00 PM EDT - USD
Market Cap$5.42B
P/E-19.0x
52W High$27.78
Volume473.54K
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q2

Revenue Contraction Amid Leverage and Cash Flow Deterioration

WPP's investment thesis is currently defined by accelerating operational and financial deterioration. The company faces a potential profitability death spiral, with revenue contracting -3.6% in 2026Q2 and gross margins compressing to 12.6%, which suggests core...

GrowthDecelerating
ProfitabilityStrained
ValuationAttractive
TechnicalsHealthy
Explore valuation models
MARKET ACTION

WPP price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

5/12 Beats

EPS beat 5 of last 12 quarters

02

Valuation risk

-167% Peers

P/E is 167% below peer median

03

Market leadership

RS 89 · Leader

High momentum (Outperforming 89% of market)

04

Healthy Uptrend

Uptrend

Price > 50DMA > 200DMA

Next CatalystEstimated earnings · Nov 6

Market performance

Price History →

Trailing total returns as of 9/24/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
WPP+11.83%
S&P 500 (^GSPC)+12.39%
1-Year Return
WPP+8.66%
S&P 500 (^GSPC)+15.77%
3-Year Return
WPP-30.39%
S&P 500 (^GSPC)+76.22%
5-Year Return
WPP-48.07%
S&P 500 (^GSPC)+69.03%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E5Y Low
-19.0x
Forward P/E
7.1x
EV/EBITDA80th %ile
13.1x
FCF YieldCash Flow
15.5%

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
-19.0x
29.1x
0th· Low
EV/EBITDA
13.1x
8.8x
80th· High
Price/FCF
6.5x
10.2x
0th· Low
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
Bear$115.68+360.5%
Base (Fair)$239.24+841.1%
Bull$316.58+1160.3%
$115.68 Bear$239.24 Base$316.58 Bull
Current Market Price: $25.12
Trades at a 89.5% discount to Base DCF ($239.24)
Open DCF & Valuation Models →Chart Terminal ↗

Growth & profitability

Annual revenue & EPS trend
Revenue
$13.55B-8.1% YoY
Net income
-$215M-139.7% YoY
Free cash flow
$633M-46.0% YoY
Operating margin
2.8%-6.2 pts YoY
ROIC (TTM)4%
Avg ROIC 5Y-
ROE (TTM)-6.6%
Piotroski Score4 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate5/12 (42%)
Revenue Beat Rate11/12 (92%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q3 2026Latest
Aug 6, 2026
$0.12-85.2%
vs $0.81
$8.6B+37.8%
vs $6.2B
Q1 2026
Feb 26, 2026
$2.90+6.6%
vs $2.72
$7.0B+3.0%
vs $6.8B
Q3 2025
Aug 7, 2025
$1.34+17.5%
vs $1.14
$8.9B+33.9%
vs $6.7B
Q1 2025
Feb 27, 2025
$3.66+1.9%
vs $3.59
$7.4B+0.4%
vs $7.4B
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

5 Stories
Proactive Investors·Sep 8, 2026
Deutsche Bank backs UK media, raises WPP target and cuts Canal+

Deutsche Bank raised its price target for WPP PLC (LSE:WPP), maintaining a positive view on UK media and online stocks despite pressure on project-based revenues and new-customer sales. WPP shares traded at 381.70p, up 1%, while Deutsche Bank retained its 'buy' rating and raised its target price to 555p from 425p.

GlobeNewsWire·Sep 2, 2026
CMI Media Group Launches Specialty Communications Business Unit to Transform Medical & Scientific Engagement

PHILADELPHIA, Sept. 02, 2026 (GLOBE NEWSWIRE) -- CMI Media Group, a leader in precision healthcare communications and WPP company (NYSE: WPP), announces the formal launch of a specialty communications business unit.

Defense World·Sep 2, 2026
WPP (NYSE:WPP) Share Price Crosses Above 200 Day Moving Average – What’s Next?

Wpp Plc (NYSE: WPP - Get Free Report)'s share price crossed above its 200-day moving average during trading on Tuesday. The stock has a 200-day moving average of $18.93 and traded as high as $25.17. WPP shares last traded at $24.70, with a volume of 457,210 shares traded. Wall Street Analyst Weigh In WPP has

GuruFocus·Sep 1, 2026
WPP PLC (WPP) Shares Fall 3.2% -- What GF Score of 61 Tells Investors

On September 01, 2026, WPP PLC (WPP) shares fell 3.2% today, bringing the stock to a current price of $24.77. Over the past 52 weeks, the stock has traded betwe

Filtered for WPP plcMore Headlines
04

Compare before deciding

Benchmark WPP against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for WPP plc (WPP)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
WPP logoWPPWPP plcCurrent
$25.12$5.42B-18.97-8.08%-1.59%-6.61%8.4%
OMC logoOMCOmnicom Group Inc.
$75.49$20.71B-279.5910.09%1.75%4.06%—
IPG logoIPGThe Interpublic Group of Companies, Inc.
$24.57$8.93B13.43-1.81%5.4%14.61%—
HURN logoHURNHuron Consulting Group Inc.
$159.91$2.54B27.3814.34%6.38%25.53%—
ICFI logoICFIICF International, Inc.
$83.68$1.51B16.91-7.27%4.86%8.57%—
FORR logoFORRForrester Research, Inc.
$11.78$228.67M-1.88-8.23%-11.17%-33.27%—

Compare WPP vs Peers

WPP plc (WPP) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs OMC

Most directly comparable listed peer for WPP.

Scale Benchmark

vs GOOGL

Larger-name benchmark to compare WPP against a more recognizable public peer.

Peer Set

Compare Top 5

vs OMC, IPG, HURN, ICFI

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WPP Frequently Asked Questions

WPP plc (WPP) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is WPP plc's revenue?

WPP plc (WPP) reported $27.48B in revenue for fiscal year 2025. This represents a 539% increase from $4.30B in 2004.

How fast is WPP plc growing?

WPP plc (WPP) saw revenue decline by 8.1% over the past year.

Is WPP profitable?

Yes, WPP plc (WPP) is profitable, generating $141.1M in net income for fiscal year 2025 (-1.6% net margin).

Dividend & Returns
Does WPP pay dividends?

Yes, WPP plc (WPP) pays a dividend with a yield of 8.40%. This makes it attractive for income-focused investors.

What is WPP's return on equity?

WPP plc (WPP) has a return on equity (ROE) of -6.6%. Negative ROE indicates the company is unprofitable.

What is WPP plc's free cash flow?

WPP plc (WPP) generated $1.77B in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in WPP back in 2004?

Total return calculator · dividends reinvested · 22+ years of data

See returns →