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WPPWPP plc
$27.26$5.9B
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
Performance
P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
Discovery & Screens
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WPP logo

WPP plc

WPP
NYSE · Advertising & Marketing Agencies
$27.26
At close - Nov 6, 4:00 PM EST - USD
Market Cap$5.88B
P/E-20.4x
52W High$28.77
Volume194.01K
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q2

Revenue Contraction Amid Leverage and Cash Flow Deterioration

WPP's investment thesis is currently defined by accelerating operational and financial deterioration. The company faces a potential profitability death spiral, with revenue contracting -3.6% in 2026Q2 and gross margins compressing to 12.6%, which suggests core business erosion is outpacing any cost-control measures.

GrowthDecelerating
ProfitabilityStrained
ValuationAttractive
TechnicalsStrong
Explore valuation models
MARKET ACTION

WPP price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

6/12 Beats

EPS beat 6 of last 12 quarters

02

Valuation risk

-198% Peers

P/E is 198% below peer median

03

Market leadership

RS 93 · Leader

High momentum (Outperforming 93% of market)

04

Strong Uptrend

Strong Trend

Price > 20DMA > 50DMA > 200DMA

Next CatalystEstimated earnings · Nov 6

Market performance

Price History →

Trailing total returns as of 11/8/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
WPP+23.36%
S&P 500 (^GSPC)+7.63%
1-Year Return
WPP+60.39%
S&P 500 (^GSPC)+9.69%
3-Year Return
WPP-26.71%
S&P 500 (^GSPC)+66.16%
5-Year Return
WPP-48.46%
S&P 500 (^GSPC)+54.55%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E5Y Low
-20.4x
Forward P/E
7.7x
EV/EBITDA60th %ile
10.3x
FCF YieldCash Flow
14.4%

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
-20.4x
29.1x
0th· Low
EV/EBITDA
10.3x
8.8x
60th· Fair
Price/FCF
7.0x
10.2x
0th· Low
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
Bear$107.96+296.0%
Base (Fair)$224.67+724.2%
Bull$279.46+925.2%
$107.96 Bear$224.67 Base$279.46 Bull
Current Market Price: $27.26
Trades at a 87.9% discount to Base DCF ($224.67)
Open DCF & Valuation Models →Chart Terminal ↗

Growth & profitability

Annual revenue & EPS trend
Revenue FY25
$13.55B-8.1% YoY
Net income FY25
-$215M-139.7% YoY
Free cash flow FY25
$633M-46.0% YoY
Operating margin FY25
2.8%-6.2 pts YoY
ROIC (FY25)4%
Avg ROIC 5Y9.3%
ROE (FY25)-6.6%
Piotroski Score4 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate6/12 (50%)
Revenue Beat Rate9/12 (75%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q3 2026Latest
Aug 6, 2026
$0.12-85.2%
vs $0.81
$8.6B+37.8%
vs $6.2B
Q1 2026
Feb 26, 2026
$2.90+6.6%
vs $2.72
$7.0B+3.0%
vs $6.8B
Q3 2025
Aug 7, 2025
$1.34+17.5%
vs $1.14
$8.9B+33.9%
vs $6.7B
Q1 2025
Feb 27, 2025
$3.66+1.9%
vs $3.59
$7.4B+0.4%
vs $7.4B
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

4 Stories
Seeking Alpha·Oct 29, 2026
WPP plc (WPP) Q3 2026 Sales/Trading Call Transcript

WPP plc (WPP) Q3 2026 Sales/Trading Call Transcript

MarketBeat·Oct 29, 2026
WPP Q3 Earnings Call Highlights

WPP NYSE: WPP reported improving third-quarter momentum as its media division returned to growth for the first time since 2024, while the advertising group reiterated its full-year guidance and said it remains focused on executing its Elevate28 turnaround plan.

Reuters·Oct 29, 2026
WPP says turnaround on track as third-quarter revenue decline narrows

British ad group WPP said its turnaround plan was ​on track on Thursday, reporting a ‌smaller decline in third-quarter like-for-like revenue and highlighting renewed client partnerships with Coca-Cola

GlobeNewsWire·Oct 21, 2026
CMI Media Group and Compas Promote Leanne Smith to Chief Data Privacy Officer to Advance Enterprise Governance and Address Evolving Industry Landscape

PHILADELPHIA, Oct. 21, 2026 (GLOBE NEWSWIRE) -- CMI Media Group, a WPP company (NYSE: WPP), alongside sister agency Compas, today announced the promotion of Leanne Smith to Chief Data Privacy Officer across both organizations. The dual-agency appointment underscores sustained business growth and a strategic commitment to staying ahead of evolving client needs, emerging technologies, and complex global regulatory frameworks.

Filtered for WPP plcMore Headlines
04

Compare before deciding

Benchmark WPP against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for WPP plc (WPP)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
WPP logoWPPWPP plcCurrent
$27.26$5.88B-20.41-8.08%-1.59%-6.61%7.81%
OMC logoOMCOmnicom Group Inc.
$86.37$23.7B33.6910.09%2.85%6.42%3.11%
HURN logoHURNHuron Consulting Group Inc.
$166.82$2.65B23.9014.34%6.1%26.67%—
ICFI logoICFIICF International, Inc.
$79.68$1.44B14.91-7.27%5.29%9.2%0.71%
FORR logoFORRForrester Research, Inc.
$8.83$171.41M-3.72-8.23%-12.03%-38.73%—
CODA logoCODACoda Octopus Group, Inc.
$8.34$94.08M18.6830.75%17.63%8.32%—

Compare WPP vs Peers

WPP plc (WPP) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs OMC

Most directly comparable listed peer for WPP.

Scale Benchmark

vs GOOGL

Larger-name benchmark to compare WPP against a more recognizable public peer.

Peer Set

Compare Top 5

vs OMC, HURN, ICFI, FORR

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WPP Frequently Asked Questions

WPP plc (WPP) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is WPP plc's revenue?

WPP plc (WPP) reported $13.55B in revenue in fiscal year 2025. That is 215% more than the $4.30B of fiscal year 2004.

How fast is WPP plc growing?

WPP plc (WPP) revenue fell by 8.1% in fiscal year 2025, compared with the prior fiscal year.

Is WPP profitable?

No. WPP plc (WPP) reported a net loss of $215.0M in fiscal year 2025.

Dividend & Returns
Does WPP pay dividends?

Yes. WPP plc (WPP) pays a dividend that yields 7.81% at the current price, a high yield.

What is WPP's return on equity?

WPP plc (WPP) had a return on equity (ROE) of -6.6% in fiscal year 2025. A negative ROE means the company lost money over the period.

What is WPP plc's free cash flow?

WPP plc (WPP) generated $633.0M in free cash flow in fiscal year 2025.

What if you invested $1,000 in WPP back in 2004?

Total return calculator · dividends reinvested · 22+ years of data

See returns →