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WPP logoWPP plc(WPP)Earnings, Financials & Key Ratios

WPP•NYSE
5.5× P/E·Price updated Jun 19, 2026
SectorCommunication ServicesIndustryAdvertising & MarketingSub-IndustryAdvertising and marketing holding companies
AboutWPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers plans and creates marketing and branding campaigns; designs and produces advertisements across various media; and provides media buying services, such as strategy and business development, media investment, data and technology, and content. The company also offers public relations advisory services to clients who are seeking to communicate with a range of stakeholders from consumers to governments and the business and financial communities; and specialist agency services. WPP plc was founded in 1985 and is based in London, the United Kingdom.Show more
  • Revenue$14.74B-0.7%
  • EBITDA$1.82B+6.6%
  • Net Income$542M+390.9%
  • EPS (Diluted)2.45+390.0%
  • Gross Margin16.63%-2.0%
  • EBITDA Margin12.34%+7.4%
  • Operating Margin8.99%+151.3%
  • Net Margin3.68%+394.4%
  • ROE14.33%+418.6%

WPP Key Insights

WPP plc (WPP) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓Strong Piotroski F-Score: 7/9
  • ✓High quality earnings: Operating CF exceeds net income
  • ✓Trading at only 0.8x book value

✗Weaknesses

  • ✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

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WPP Price & Volume

WPP plc (WPP) stock price & volume — 10-year historical chart

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WPP Growth Metrics

WPP plc (WPP) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years2.49%
5 Years2.18%
3 Years4.82%
TTM2.5%

Profit CAGR

10 Years-6.64%
5 Years-8.48%
3 Years-5.28%
TTM-50.46%

EPS CAGR

10 Years-4.9%
5 Years-6.07%
3 Years-1.96%
TTM-48.22%

Return on Capital

10 Years10.36%
5 Years11.23%
3 Years10.01%
Last Year13.01%

WPP Recent Earnings

WPP plc (WPP) EPS & revenue vs analyst estimates — last 4 quarters

Full history →
●Beat EPS 1/12 qtrs (8%)●Beat Revenue 12/12 qtrs (100%)
Q1 2026Latest
Feb 26, 2026
Metric
Actual
Est
EPS
$2.90+6.6%
$2.72
Rev
$7.0B+3.0%
$6.8B
Q3 2025
Aug 7, 2025
Metric
Actual
Est
EPS
$0.28-75.8%
$1.14
Rev
$9.1B+156.4%
$3.6B
Q1 2025
Feb 27, 2025
Metric
Actual
Est
EPS
$1.95-45.7%
$3.59
Rev
$9.4B+161.0%
$3.6B
Q4 2024
Nov 8, 2024
Metric
Actual
Est
EPS
$1.19-27.0%
$1.63
Rev
$9.1B+31.0%
$7.0B
QuarterDateEPS (Act vs Est)Revenue (Act vs Est)
Q1 2026LatestFeb 26, 2026
$2.90vs $2.72+6.6%
$7.0Bvs $6.8B+3.0%
Q3 2025Aug 7, 2025
$0.28vs $1.14-75.8%
$9.1Bvs $3.6B+156.4%
Q1 2025Feb 27, 2025
$1.95vs $3.59-45.7%
$9.4Bvs $3.6B+161.0%
Q4 2024Nov 8, 2024
$1.19vs $1.63-27.0%
$9.1Bvs $7.0B+31.0%
Based on last 12 quarters of dataView full earnings history →

WPP Peer Comparison

WPP plc (WPP) competitors in Advertising and marketing holding companies — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
Institutional Holdings
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
OMC logoOMCOmnicom Group Inc.Direct Competitor22.14B71.35-264.2610.09%0.32%0.75%0.98
IPG logoIPGThe Interpublic Group of Companies, Inc.Direct Competitor8.93B24.5713.43-1.81%5.4%14.61%1.09
HURN logoHURNHuron Consulting Group Inc.Product Competitor1.47B90.5615.5114.34%5.97%21.83%1.04
ICFI logoICFIICF International, Inc.Product Competitor1.2B66.5113.44-7.27%4.68%8.35%0.56
FORR logoFORRForrester Research, Inc.Product Competitor128.48M6.70-1.07-8.23%-13.74%-39.22%0.57
CODA logoCODACoda Octopus Group, Inc.Product Competitor112.81M10.0027.0330.75%17.66%8.33%0.01
GOOGL logoGOOGLAlphabet Inc.Supply Chain4.45T368.0334.0515.13%37.91%38.98%0.14
META logoMETAMeta Platforms, Inc.Supply Chain1.46T577.2224.5722.17%32.84%33.22%0.39

Compare WPP vs Peers

WPP plc (WPP) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs OMC

Most directly comparable listed peer for WPP.

Scale Benchmark

vs GOOGL

Larger-name benchmark to compare WPP against a more recognizable public peer.

Peer Set

Compare Top 5

vs OMC, IPG, HURN, ICFI

WPP Income Statement

WPP plc (WPP) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
MetricDec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Sales/Revenue
14.89B13.15B13.05B13.23B12B12.8B14.43B14.84B14.74B29.03B
Revenue Growth %
21.68%-11.69%-0.76%1.44%-9.3%6.65%12.71%2.88%-0.7%2.5%
Cost of Goods Sold
11.85B10.48B10.56B10.83B9.99B10.6B11.89B12.33B12.29B24.28B
COGS % of Revenue
79.57%79.73%80.93%81.8%83.21%82.79%82.41%83.03%83.37%-
Gross Profit
3.04B▲ 0%
2.66B▼ 12.4%
2.49B▼ 6.6%
2.41B▼ 3.2%
2.01B▼ 16.4%
2.2B▲ 9.4%
2.54B▲ 15.2%
2.52B▼ 0.8%
2.45B▼ 2.7%
4.74B▲ 0%
Gross Margin %
20.43%20.27%19.07%18.2%16.79%17.21%17.59%16.97%16.63%16.34%
Gross Profit Growth %
20.38%-12.37%-6.65%-3.16%-16.36%9.37%15.2%-0.77%-2.7%-
Operating Expenses
977.7M1.09B1.24B1.11B-263.2M974.6M1.18B1.99B1.13B2.81B
OpEx % of Revenue
6.57%8.27%9.52%8.41%-2.19%7.61%8.18%13.39%7.64%-
Selling, General & Admin
987.1M1.1B1.25B1.12B4.29B974.6M1.18B2B1.14B2.83B
SG&A % of Revenue
6.63%8.33%9.58%8.47%35.77%7.61%8.18%13.46%7.71%-
Research & Development
0000000000
R&D % of Revenue
----------
Other Operating Expenses
-9.4M-8.7M-7.1M-7.4M-4.56B000-10M-2M
Operating Income
2.06B▲ 0%
1.58B▼ 23.5%
1.25B▼ 21.1%
1.3B▲ 4.1%
2.28B▲ 75.8%
1.23B▼ 46.1%
1.36B▲ 10.5%
531M▼ 60.9%
1.32B▲ 149.5%
1.93B▲ 0%
Operating Margin %
13.86%12%9.54%9.79%18.98%9.6%9.41%3.58%8.99%6.66%
Operating Income Growth %
26.42%-23.52%-21.08%4.06%75.79%-46.05%10.51%-60.9%149.53%-
EBITDA
2.49B2.03B1.7B1.62B2.91B1.77B1.87B1.71B1.82B2.57B
EBITDA Margin %
16.73%15.47%13.03%12.21%24.24%13.83%12.97%11.49%12.34%8.84%
EBITDA Growth %
24.51%-18.34%-16.42%-4.98%80.1%-39.13%5.68%-8.85%6.65%-11.4%
D&A (Non-Cash Add-back)
427.8M456.1M454.7M319.4M631M541.8M513.1M1.17B494M634.4M
EBIT
2.05B1.57B1.24B1.29B-2.48B1.23B1.52B735.3M1.4B1.79B
Net Interest Income
-164.7M-164.2M-173.1M-252.7M-238M-232.1M-238.5M-274.6M-414M-533.1M
Interest Income
80.4M95.4M98.9M99M74M51.5M120.9M114.4M3M221.2M
Interest Expense
245.1M259.6M272M351.7M312M283.6M359.4M389M417M753.3M
Other Income/Expense
-172.6M316.1M-226M-81.6M-5.07B-278.2M-198.4M-184.7M-294M-660.9M
Pretax Income
1.89B▲ 0%
1.89B▲ 0.2%
1.02B▼ 46.2%
1.21B▲ 19.1%
-2.79B▼ 329.8%
950.8M▲ 134.1%
1.16B▲ 22.0%
346.3M▼ 70.1%
1.03B▲ 197.7%
1.27B▲ 0%
Pretax Margin %
12.7%14.41%7.81%9.18%-23.25%7.43%8.04%2.33%6.99%4.38%
Income Tax
388.9M83M256M287.2M127.1M230.1M384.4M149.1M402M524.1M
Effective Tax Rate %
20.57%4.38%25.12%23.65%-4.55%24.2%33.14%43.06%38.99%41.24%
Net Income
1.4B▲ 0%
1.96B▲ 40.3%
824.6M▼ 58.0%
844.1M▲ 2.4%
-2.97B▼ 451.3%
637.7M▲ 121.5%
682.7M▲ 7.1%
110.4M▼ 83.8%
542M▲ 390.9%
584.4M▲ 0%
Net Margin %
9.4%14.94%6.32%6.38%-24.7%4.98%4.73%0.74%3.68%2.01%
Net Income Growth %
20.68%40.25%-58.01%2.36%-451.27%121.51%7.06%-83.83%390.94%-50.46%
Net Income (Continuing)
1.5B1.81B763.3M927.1M-2.92B720.7M775.4M197.2M629M746.9M
Discontinued Operations
0237.1M126.4M-3.8M16.4M00000
Minority Interest
443.1M468.8M424.4M371.4M318.1M452.6M479.6M457.1M259M244M
EPS (Diluted)
5.40▲ 0%
6.75▲ 25.0%
2.75▼ 59.3%
3.35▲ 21.8%
-12.00▼ 458.2%
2.60▲ 121.7%
3.05▲ 17.3%
0.50▼ 83.6%
2.45▲ 390.0%
2.67▲ 0%
EPS Growth %
22.73%25%-59.26%21.82%-458.21%121.67%17.31%-83.61%390%-48.22%
EPS (Basic)
5.506.852.353.40-12.102.653.100.502.50-
Diluted Shares Outstanding
259.2M255.16M252.24M252.12M247.2M243.06M223.28M218.8M219.4M218.6M
Basic Shares Outstanding
255.56M252.22M297.69M250.85M244.6M238.82M219.58M218.61M215.4M215.4M
Dividend Payout Ratio
44.03%38.27%90.64%88.91%-49.35%53.52%382.97%78.41%-

WPP Balance Sheet

WPP plc (WPP) balance sheet — assets, liabilities & shareholders' equity

MetricDec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Total Current Assets
15.44B24.62B24.37B23.76B23.98B15.34B15.1B13.94B13.66B11.85B
Cash & Short-Term Investments
2.44B2.39B2.64B11.31B12.9B3.88B2.49B2.22B2.64B1.44B
Cash Only
2.26B11.51B10.43B10.44B12.9B3.88B2.49B2.22B2.64B1.44B
Short-Term Investments
180.7M341.8M632.4M863.6M000000
Accounts Receivable
12.3B12.47B13.01B11.82B10.49B10.79B11.81B7.33B10.8B10.41B
Days Sales Outstanding
301.46346.14364.05326.06318.92307.78298.75180.19267.47127.9
Inventory
400.4M9.22B8.22B0000000
Days Inventory Outstanding
12.34321.24284.28-------15.63
Other Current Assets
4.24B234.7M198.7M627.9M347.1M443.2M560.3M4.16B00
Total Non-Current Assets
19.13B18.43B17.85B15.83B12.19B12.54B13.72B12.68B11.85B11.54B
Property, Plant & Equipment
968.7M979.5M1.08B2.61B2.3B2.29B2.53B2.21B2.29B2.24B
Fixed Asset Turnover
15.37x13.42x12.05x5.07x5.23x5.59x5.70x6.71x6.43x13.06x
Goodwill
13.21B12.87B13.13B10.11B7.39B7.61B8.45B8.39B7.61B7.35B
Intangible Assets
2.22B2.02B1.84B1.47B1.39B1.36B1.45B849.9M737M726M
Long-Term Investments
2.38B2.22B1.46B1.31B000619.2M651M2.7B
Other Non-Current Assets
345.3M336.5M333M325.5M899M930.4M967.6M610.1M556M64M
Total Assets
35.03B▲ 0%
43.04B▲ 22.9%
42.22B▼ 1.9%
39.58B▼ 6.2%
36.17B▼ 8.6%
27.87B▼ 22.9%
28.82B▲ 3.4%
26.62B▼ 7.6%
25.51B▼ 4.2%
23.39B▲ 0%
Asset Turnover
0.43x0.31x0.31x0.33x0.33x0.46x0.50x0.56x0.58x1.15x
Asset Growth %
20.51%22.89%-1.91%-6.25%-8.63%-22.94%3.41%-7.63%-4.18%-23.61%
Total Current Liabilities
16.77B24.97B25.02B24.05B23.23B16.49B17.71B16.25B15.52B13.76B
Accounts Payable
10.31B14.24B15.02B14.19B10.21B10.6B11.18B10.83B10.64B11.07B
Days Payables Outstanding
317.61495.86519.27478.39372.99364.98343.27320.58315.91166.99
Short-Term Debt
1B10.08B9.45B8.8B8.62B567.2M1.17B946.3M584M1.16B
Deferred Revenue (Current)
1.31B000000001.22B
Other Current Liabilities
3.39B649.3M545.9M766M1.16B1.4B1.68B4.19B1.34B137M
Current Ratio
0.92x0.99x0.97x0.99x1.03x0.93x0.85x0.86x0.88x0.86x
Quick Ratio
0.90x0.62x0.65x0.99x1.03x0.93x0.85x0.86x0.88x0.86x
Cash Conversion Cycle
-3.81171.52129.07-------54.72
Total Non-Current Liabilities
8.04B8.11B7.42B7.23B7.89B7.32B6.95B6.54B6.26B6.23B
Long-Term Debt
5.56B6.25B5.63B4.05B4.98B4.22B3.8B3.77B3.74B3.85B
Capital Lease Obligations
0001.95B1.83B1.76B1.93B1.86B1.78B7.17B
Deferred Tax Liabilities
0000304.1M312.5M350.8M178.5M142M493.5M
Other Non-Current Liabilities
2.47B1.86B1.79B1.24B777.8M1.02B873M723.2M593M457M
Total Liabilities
25.26B33.08B32.44B31.29B31.12B23.8B24.66B22.79B21.77B19.99B
Total Debt
6.57B16.33B15.08B15.1B15.75B6.83B7.18B6.88B6.35B6.75B
Net Debt
4.31B4.82B4.65B4.65B2.85B2.94B4.69B4.66B3.71B5.32B
Debt / Equity
0.67x1.64x1.54x1.82x3.12x1.68x1.73x1.79x1.70x1.98x
Debt / EBITDA
2.64x8.03x8.87x9.35x5.41x3.85x3.84x4.03x3.49x2.63x
Net Debt / EBITDA
1.73x2.37x2.73x2.88x0.98x1.66x2.51x2.73x2.04x2.07x
Interest Coverage
8.42x6.08x4.58x3.68x7.30x4.33x3.78x1.37x3.18x2.37x
Total Equity
9.77B▲ 0%
9.96B▲ 2.0%
9.78B▼ 1.8%
8.3B▼ 15.2%
5.05B▼ 39.1%
4.07B▼ 19.4%
4.16B▲ 2.2%
3.83B▼ 7.9%
3.73B▼ 2.6%
3.41B▲ 0%
Equity Growth %
21.85%1.97%-1.77%-15.2%-39.14%-19.43%2.25%-7.88%-2.58%-26.98%
Book Value per Share
37.6839.0438.7932.9120.4316.7418.6317.5217.0215.59
Total Shareholders' Equity
9.32B9.49B9.36B7.93B4.73B3.62B3.68B3.38B3.48B3.16B
Common Stock
133.2M133.3M133.3M132.8M129.6M122.4M114.1M114.1M109M109M
Retained Earnings
8.41B8.84B8.95B8.58B4.96B4.37B3.76B3.49B2.47B2.82B
Treasury Stock
-962M-1.17B-1.26B-1.18B-1.12B-1.11B-1.05B-990.1M-191M-208M
Accumulated OCI
1.19B1.12B962.4M-174.7M000186.6M505M-140M
Minority Interest
443.1M468.8M424.4M371.4M318.1M452.6M479.6M457.1M259M244M

WPP Cash Flow Statement

WPP plc (WPP) cash flow — operating, investing & free cash flow history

MetricDec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Cash from Operations
1.77B1.41B1.69B1.85B2.05B2.03B700.9M1.24B1.41B2.05B
Operating CF Margin %
11.91%10.71%12.98%13.98%17.08%15.85%4.86%8.34%9.55%-
Operating CF Growth %
30.44%-20.62%20.29%9.25%10.81%-1.05%-65.46%76.66%13.71%-105.65%
Net Income
1.4B1.96B824.6M844.1M-2.9B720.7M775.4M197.2M629M584.4M
Depreciation & Amortization
427.8M456.1M454.7M637.3M631M541.8M513.1M1.17B494M994.9M
Stock-Based Compensation
106.5M98.3M78.3M66M74.4M99.6M122M140.1M109M173.6M
Deferred Taxes
0000000000
Other Non-Cash Items
179.4M-749M671.4M347.5M3.41B-35.1M137.1M-13.5M-9M473M
Working Capital Changes
-340M-361M-335.2M-44.4M838.2M702M-846.7M-260.2M185M-171.6M
Change in Receivables
23.7M-90.4M-298.9M159M708.5M-578.9M-652.7M356.8M325M821.8M
Change in Inventory
0000000000
Change in Payables
0000000031M-1.3B
Cash from Investing
-974.5M-547M74.6M1.76B-163.4M-638.4M-408.9M-380.4M278M-100.4M
Capital Expenditures
-252.1M-288.9M-314.8M-339.3M-218.3M-263.2M-208.4M-177.2M-189M-395.5M
CapEx % of Revenue
1.69%2.2%2.41%2.56%1.82%2.06%1.44%1.19%1.28%1.36%
Acquisitions
-459.1M-385M-235.6M-134.1M-221.9M-405.9M-248.6M-267.5M-246M-192.8M
Investments
----------
Other Investing
-343.8M126.9M625M2.23B-43.2M-21.2M-2M-35.2M67M609.9M
Cash from Financing
-1.19B-785.6M-1.61B-2.92B-250.5M-2.06B-1.91B-904.7M-989M-2.16B
Debt Issued (Net)
-22.5M599.6M-440.6M-1.96B632.8M-397.1M-220.6M-94.9M-41M81M
Equity Issued (Net)
-1000K-1000K-1000K-1000K-1000K-1000K-1000K-1000K-1000K-4M
Dividends Paid
-616.5M-751.5M-747.4M-750.5M-122M-314.7M-365.4M-422.8M-425M-847.8M
Share Repurchases
-427.4M-504.2M-207.1M-43.8M-290.2M-818.5M-862.7M-53.9M-82M-190.9M
Other Financing
-127.1M-129.5M-218.7M-164.7M-471.1M-531.1M-463.5M-333.8M-443M-1.2B
Net Change in Cash
-44M▲ 0%
95.6M▲ 317.3%
203M▲ 112.3%
532.1M▲ 162.1%
1.54B▲ 188.9%
-796.5M▼ 151.8%
-1.55B▼ 95.2%
-126.5M▲ 91.9%
607M▲ 579.8%
-262M▲ 0%
Free Cash Flow
1.52B▲ 0%
1.12B▼ 26.5%
1.38B▲ 23.2%
1.51B▲ 9.6%
1.78B▲ 17.6%
1.74B▼ 2.4%
477.6M▼ 72.5%
1.02B▲ 113.8%
1.17B▲ 14.8%
1.73B▲ 0%
FCF Margin %
10.22%8.51%10.57%11.42%14.81%13.56%3.31%6.88%7.95%5.95%
FCF Growth %
32.37%-26.45%23.21%9.59%17.65%-2.36%-72.49%113.78%14.79%-4.32%
FCF per Share
5.874.395.475.997.197.142.144.675.347.90
FCF Conversion (FCF/Net Income)
1.27x0.72x2.05x2.19x-0.69x3.18x1.03x11.22x2.60x2.95x
Interest Paid
242.1M246.6M252.8M375.7M00000401M
Taxes Paid
0000000000

WPP Key Ratios

WPP plc (WPP) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric201620172018201920202021202220232024TTM
Return on Equity (ROE)
15.75%19.91%8.35%9.34%-44.43%13.99%16.59%2.76%14.33%17.15%
Return on Invested Capital (ROIC)
12.15%8.2%6.39%7.1%16.39%12.36%12.84%4.59%12.47%17.03%
Gross Margin
20.43%20.27%19.07%18.2%16.79%17.21%17.59%16.97%16.63%16.34%
Net Margin
9.4%14.94%6.32%6.38%-24.7%4.98%4.73%0.74%3.68%2.01%
Debt / Equity
0.67x1.64x1.54x1.82x3.12x1.68x1.73x1.79x1.70x1.98x
Interest Coverage
8.42x6.08x4.58x3.68x7.30x4.33x3.78x1.37x3.18x2.37x
FCF Conversion
1.27x0.72x2.05x2.19x-0.69x3.18x1.03x11.22x2.60x2.95x
Revenue Growth
21.68%-11.69%-0.76%1.44%-9.3%6.65%12.71%2.88%-0.7%2.5%
Related:WPP Dividend History·WPP Revenue History·WPP Price History·WPP P/E History·WPP Financial Ratios·WPP Institutional Holders

WPP Frequently Asked Questions

WPP plc (WPP) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

WPP plc (WPP) reported $29.03B in revenue for fiscal year 2024. This represents a 575% increase from $4.30B in 2004.

WPP plc (WPP) saw revenue decline by 0.7% over the past year.

Yes, WPP plc (WPP) is profitable, generating $584.4M in net income for fiscal year 2024 (3.7% net margin).

Dividend & Returns

Yes, WPP plc (WPP) pays a dividend with a yield of 14.33%. This makes it attractive for income-focused investors.

WPP plc (WPP) has a return on equity (ROE) of 14.3%. This is reasonable for most industries.

WPP plc (WPP) generated $1.73B in free cash flow for fiscal year 2024. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in WPP back in 2004?

Total return calculator · dividends reinvested · 22+ years of data

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How much would $100/month in WPP be worth today?

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