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WPP logoWPP plc(WPP)Earnings, Financials & Key Ratios

WPP•NYSE
$18.53
$4B mkt cap·5.6× P/E·Price updated May 6, 2026
SectorCommunication ServicesIndustryAdvertising & MarketingSub-IndustryAdvertising and marketing holding companies
AboutWPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers plans and creates marketing and branding campaigns; designs and produces advertisements across various media; and provides media buying services, such as strategy and business development, media investment, data and technology, and content. The company also offers public relations advisory services to clients who are seeking to communicate with a range of stakeholders from consumers to governments and the business and financial communities; and specialist agency services. WPP plc was founded in 1985 and is based in London, the United Kingdom.Show more
  • Revenue$14.74B-0.7%
  • EBITDA$1.82B+6.6%
  • Net Income$542M+390.9%
  • EPS (Diluted)2.45+390.0%
  • Gross Margin16.63%-2.0%
  • EBITDA Margin12.34%+7.4%
  • Operating Margin8.99%+151.3%
  • Net Margin3.68%+394.4%
  • ROE14.33%+418.6%
  • ROIC12.47%+171.5%
  • Debt/Equity1.70-5.2%
  • Interest Coverage3.18+132.8%
Technical→

WPP Key Insights

WPP plc (WPP) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

  • ✓Strong Piotroski F-Score: 7/9
  • ✓High quality earnings: Operating CF exceeds net income
  • ✓Trading at only 0.8x book value

✗Weaknesses

  • ✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

WPP Price & Volume

WPP plc (WPP) stock price & volume — 10-year historical chart

Loading chart...

WPP Growth Metrics

WPP plc (WPP) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years2.49%
5 Years2.18%
3 Years4.82%
TTM2.5%

Profit CAGR

10 Years-6.64%
5 Years-8.48%
3 Years-5.28%
TTM-50.46%

EPS CAGR

10 Years-4.9%
5 Years-6.07%
3 Years-1.96%
TTM-48.22%

Return on Capital

10 Years10.36%
5 Years11.23%
3 Years10.01%
Last Year13.01%

WPP Recent Earnings

WPP plc (WPP) EPS & revenue vs analyst estimates — last 4 quarters

Full history →
●Beat EPS 1/12 qtrs (8%)●Beat Revenue 12/12 qtrs (100%)
Q1 2026Latest
Feb 26, 2026
EPS
$2.90
Est $2.72
+6.6%
Revenue
$7.0B
Est $3.0B
+129.4%
Q3 2025
Aug 7, 2025
EPS
$0.28
Est $1.14
-75.8%
Revenue
$9.1B
Est $3.6B
+156.4%
Q1 2025
Feb 27, 2025
EPS
$1.95
Est $3.59
-45.7%
Revenue
$9.4B
Est $3.6B
+161.0%
Q4 2024
Nov 8, 2024
EPS
$1.19
Est $1.63
-27.0%
Revenue
$9.1B
Est $7.0B
+31.0%
QuarterDateEPS (Act vs Est)Revenue (Act vs Est)
Q1 2026LatestFeb 26, 2026
$2.90vs $2.72+6.6%
$7.0Bvs $3.0B+129.4%
Q3 2025Aug 7, 2025
$0.28vs $1.14-75.8%
$9.1Bvs $3.6B+156.4%
Q1 2025Feb 27, 2025
$1.95vs $3.59-45.7%
$9.4Bvs $3.6B+161.0%
Q4 2024Nov 8, 2024
$1.19vs $1.63-27.0%
$9.1Bvs $7.0B+31.0%
Based on last 12 quarters of dataView full earnings history →

WPP Peer Comparison

WPP plc (WPP) competitors in Advertising and marketing holding companies — business model, growth, and fundamentals comparison

Select Columns
Stock Universe
Valuation
Growth
Profitability
Financial Health
Dividends & Buybacks
Price Performance
Technical
Fundamentals ($)
Sector-Specific
CompanyMarket CapStock PriceP/E Ratio (TTM)Revenue Growth 1YNet MarginReturn on Equity (ROE)FCF YieldDebt / Equity
OMC logoOMCOmnicom Group Inc.Direct Competitor23.87B76.92-284.8710.09%0.32%0.75%0.98
IPG logoIPGThe Interpublic Group of Companies, Inc.Direct Competitor8.93B24.5713.43-1.81%5.4%14.61%1.09
HURN logoHURNHuron Consulting Group Inc.Product Competitor1.99B120.1120.5714.34%5.97%21.83%1.04
ICFI logoICFIICF International, Inc.Product Competitor1.33B73.5814.86-7.27%4.89%9.11%0.56
FORR logoFORRForrester Research, Inc.Product Competitor116.78M6.09-0.97-8.23%-30.07%-80.76%0.57
CODA logoCODACoda Octopus Group, Inc.Product Competitor134.35M11.9232.2230.75%14.78%7.17%0.01
GOOGL logoGOOGLAlphabet Inc.Supply Chain4.81T397.8236.8015.13%37.91%38.98%0.14
META logoMETAMeta Platforms, Inc.Supply Chain1.55T612.8826.0922.17%32.84%33.22%0.39

Compare WPP vs Peers

WPP plc (WPP) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs OMC

Most directly comparable listed peer for WPP.

Scale Benchmark

vs GOOGL

Larger-name benchmark to compare WPP against a more recognizable public peer.

Peer Set

Compare Top 5

vs OMC, IPG, HURN, ICFI

WPP Income Statement

WPP plc (WPP) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily
Line itemDec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Sales/Revenue14.89B13.15B13.05B13.23B12B12.8B14.43B14.84B14.74B29.03B
Revenue Growth %21.68%-11.69%-0.76%1.44%-9.3%6.65%12.71%2.88%-0.7%2.5%
Cost of Goods Sold11.85B10.48B10.56B10.83B9.99B10.6B11.89B12.33B12.29B24.28B
COGS % of Revenue79.57%79.73%80.93%81.8%83.21%82.79%82.41%83.03%83.37%-
Gross Profit
3.04B▲ 0%
2.66B▼ 12.4%
2.49B▼ 6.6%
2.41B▼ 3.2%
2.01B▼ 16.4%
2.2B▲ 9.4%
2.54B▲ 15.2%
2.52B▼ 0.8%
2.45B▼ 2.7%
4.74B▲ 0%
Gross Margin %20.43%20.27%19.07%18.2%16.79%17.21%17.59%16.97%16.63%16.34%
Gross Profit Growth %20.38%-12.37%-6.65%-3.16%-16.36%9.37%15.2%-0.77%-2.7%-
Operating Expenses977.7M1.09B1.24B1.11B-263.2M974.6M1.18B1.99B1.13B2.81B
OpEx % of Revenue6.57%8.27%9.52%8.41%-2.19%7.61%8.18%13.39%7.64%-
Selling, General & Admin987.1M1.1B1.25B1.12B4.29B974.6M1.18B2B1.14B2.83B
SG&A % of Revenue6.63%8.33%9.58%8.47%35.77%7.61%8.18%13.46%7.71%-
Research & Development0000000000
R&D % of Revenue----------
Other Operating Expenses-9.4M-8.7M-7.1M-7.4M-4.56B000-10M-2M
Operating Income
2.06B▲ 0%
1.58B▼ 23.5%
1.25B▼ 21.1%
1.3B▲ 4.1%
2.28B▲ 75.8%
1.23B▼ 46.1%
1.36B▲ 10.5%
531M▼ 60.9%
1.32B▲ 149.5%
1.93B▲ 0%
Operating Margin %13.86%12%9.54%9.79%18.98%9.6%9.41%3.58%8.99%6.66%
Operating Income Growth %26.42%-23.52%-21.08%4.06%75.79%-46.05%10.51%-60.9%149.53%-
EBITDA2.49B2.03B1.7B1.62B2.91B1.77B1.87B1.71B1.82B2.57B
EBITDA Margin %16.73%15.47%13.03%12.21%24.24%13.83%12.97%11.49%12.34%8.84%
EBITDA Growth %24.51%-18.34%-16.42%-4.98%80.1%-39.13%5.68%-8.85%6.65%-11.4%
D&A (Non-Cash Add-back)427.8M456.1M454.7M319.4M631M541.8M513.1M1.17B494M634.4M
EBIT2.05B1.57B1.24B1.29B-2.48B1.23B1.52B735.3M1.4B1.79B
Net Interest Income-164.7M-164.2M-173.1M-252.7M-238M-232.1M-238.5M-274.6M-414M-533.1M
Interest Income80.4M95.4M98.9M99M74M51.5M120.9M114.4M3M221.2M
Interest Expense245.1M259.6M272M351.7M312M283.6M359.4M389M417M753.3M
Other Income/Expense-172.6M316.1M-226M-81.6M-5.07B-278.2M-198.4M-184.7M-294M-660.9M
Pretax Income
1.89B▲ 0%
1.89B▲ 0.2%
1.02B▼ 46.2%
1.21B▲ 19.1%
-2.79B▼ 329.8%
950.8M▲ 134.1%
1.16B▲ 22.0%
346.3M▼ 70.1%
1.03B▲ 197.7%
1.27B▲ 0%
Pretax Margin %12.7%14.41%7.81%9.18%-23.25%7.43%8.04%2.33%6.99%4.38%
Income Tax388.9M83M256M287.2M127.1M230.1M384.4M149.1M402M524.1M
Effective Tax Rate %20.57%4.38%25.12%23.65%-4.55%24.2%33.14%43.06%38.99%41.24%
Net Income
1.4B▲ 0%
1.96B▲ 40.3%
824.6M▼ 58.0%
844.1M▲ 2.4%
-2.97B▼ 451.3%
637.7M▲ 121.5%
682.7M▲ 7.1%
110.4M▼ 83.8%
542M▲ 390.9%
584.4M▲ 0%
Net Margin %9.4%14.94%6.32%6.38%-24.7%4.98%4.73%0.74%3.68%2.01%
Net Income Growth %20.68%40.25%-58.01%2.36%-451.27%121.51%7.06%-83.83%390.94%-50.46%
Net Income (Continuing)1.5B1.81B763.3M927.1M-2.92B720.7M775.4M197.2M629M746.9M
Discontinued Operations0237.1M126.4M-3.8M16.4M00000
Minority Interest443.1M468.8M424.4M371.4M318.1M452.6M479.6M457.1M259M244M
EPS (Diluted)
5.40▲ 0%
6.75▲ 25.0%
2.75▼ 59.3%
3.35▲ 21.8%
-12.00▼ 458.2%
2.60▲ 121.7%
3.05▲ 17.3%
0.50▼ 83.6%
2.45▲ 390.0%
2.67▲ 0%
EPS Growth %22.73%25%-59.26%21.82%-458.21%121.67%17.31%-83.61%390%-48.22%
EPS (Basic)5.506.852.353.40-12.102.653.100.502.50-
Diluted Shares Outstanding259.2M255.16M252.24M252.12M247.2M243.06M223.28M218.8M219.4M218.6M
Basic Shares Outstanding255.56M252.22M297.69M250.85M244.6M238.82M219.58M218.61M215.4M215.4M
Dividend Payout Ratio44.03%38.27%90.64%88.91%-49.35%53.52%382.97%78.41%-

WPP Balance Sheet

WPP plc (WPP) balance sheet — assets, liabilities & shareholders' equity

Line itemDec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Total Current Assets15.44B24.62B24.37B23.76B23.98B15.34B15.1B13.94B13.66B11.85B
Cash & Short-Term Investments2.44B2.39B2.64B11.31B12.9B3.88B2.49B2.22B2.64B1.44B
Cash Only2.26B11.51B10.43B10.44B12.9B3.88B2.49B2.22B2.64B1.44B
Short-Term Investments180.7M341.8M632.4M863.6M000000
Accounts Receivable12.3B12.47B13.01B11.82B10.49B10.79B11.81B7.33B10.8B10.41B
Days Sales Outstanding301.46346.14364.05326.06318.92307.78298.75180.19267.47127.9
Inventory400.4M9.22B8.22B0000000
Days Inventory Outstanding12.34321.24284.28-------15.63
Other Current Assets4.24B234.7M198.7M627.9M347.1M443.2M560.3M4.16B00
Total Non-Current Assets19.13B18.43B17.85B15.83B12.19B12.54B13.72B12.68B11.85B11.54B
Property, Plant & Equipment968.7M979.5M1.08B2.61B2.3B2.29B2.53B2.21B2.29B2.24B
Fixed Asset Turnover15.37x13.42x12.05x5.07x5.23x5.59x5.70x6.71x6.43x13.06x
Goodwill13.21B12.87B13.13B10.11B7.39B7.61B8.45B8.39B7.61B7.35B
Intangible Assets2.22B2.02B1.84B1.47B1.39B1.36B1.45B849.9M737M726M
Long-Term Investments2.38B2.22B1.46B1.31B000619.2M651M2.7B
Other Non-Current Assets345.3M336.5M333M325.5M899M930.4M967.6M610.1M556M1.82B
Total Assets
35.03B▲ 0%
43.04B▲ 22.9%
42.22B▼ 1.9%
39.58B▼ 6.2%
36.17B▼ 8.6%
27.87B▼ 22.9%
28.82B▲ 3.4%
26.62B▼ 7.6%
25.51B▼ 4.2%
23.39B▲ 0%
Asset Turnover0.43x0.31x0.31x0.33x0.33x0.46x0.50x0.56x0.58x1.15x
Asset Growth %20.51%22.89%-1.91%-6.25%-8.63%-22.94%3.41%-7.63%-4.18%-23.61%
Total Current Liabilities16.77B24.97B25.02B24.05B23.23B16.49B17.71B16.25B15.52B13.76B
Accounts Payable10.31B14.24B15.02B14.19B10.21B10.6B11.18B10.83B10.64B11.07B
Days Payables Outstanding317.61495.86519.27478.39372.99364.98343.27320.58315.91166.99
Short-Term Debt1B10.08B9.45B8.8B8.62B567.2M1.17B946.3M584M1.16B
Deferred Revenue (Current)1.31B000000001.22B
Other Current Liabilities3.39B649.3M545.9M766M1.16B1.4B1.68B4.19B1.34B137M
Current Ratio0.92x0.99x0.97x0.99x1.03x0.93x0.85x0.86x0.88x0.88x
Quick Ratio0.90x0.62x0.65x0.99x1.03x0.93x0.85x0.86x0.88x0.88x
Cash Conversion Cycle-3.81171.52129.07-------54.72
Total Non-Current Liabilities8.04B8.11B7.42B7.23B7.89B7.32B6.95B6.54B6.26B6.23B
Long-Term Debt5.56B6.25B5.63B4.05B4.98B4.22B3.8B3.77B3.74B3.85B
Capital Lease Obligations0001.95B1.83B1.76B1.93B1.86B1.78B7.17B
Deferred Tax Liabilities0000304.1M312.5M350.8M178.5M142M493.5M
Other Non-Current Liabilities2.47B1.86B1.79B1.24B777.8M1.02B873M723.2M593M2.56B
Total Liabilities25.26B33.08B32.44B31.29B31.12B23.8B24.66B22.79B21.77B19.99B
Total Debt6.57B16.33B15.08B15.1B15.75B6.83B7.18B6.88B6.35B6.75B
Net Debt4.31B4.82B4.65B4.65B2.85B2.94B4.69B4.66B3.71B5.32B
Debt / Equity0.67x1.64x1.54x1.82x3.12x1.68x1.73x1.79x1.70x1.70x
Debt / EBITDA2.64x8.03x8.87x9.35x5.41x3.85x3.84x4.03x3.49x2.63x
Net Debt / EBITDA1.73x2.37x2.73x2.88x0.98x1.66x2.51x2.73x2.04x2.04x
Interest Coverage8.42x6.08x4.58x3.68x7.30x4.33x3.78x1.37x3.18x2.37x
Total Equity
9.77B▲ 0%
9.96B▲ 2.0%
9.78B▼ 1.8%
8.3B▼ 15.2%
5.05B▼ 39.1%
4.07B▼ 19.4%
4.16B▲ 2.2%
3.83B▼ 7.9%
3.73B▼ 2.6%
3.41B▲ 0%
Equity Growth %21.85%1.97%-1.77%-15.2%-39.14%-19.43%2.25%-7.88%-2.58%-26.98%
Book Value per Share37.6839.0438.7932.9120.4316.7418.6317.5217.0215.59
Total Shareholders' Equity9.32B9.49B9.36B7.93B4.73B3.62B3.68B3.38B3.48B3.16B
Common Stock133.2M133.3M133.3M132.8M129.6M122.4M114.1M114.1M109M109M
Retained Earnings8.41B8.84B8.95B8.58B4.96B4.37B3.76B3.49B2.47B2.82B
Treasury Stock-962M-1.17B-1.26B-1.18B-1.12B-1.11B-1.05B-990.1M-191M-208M
Accumulated OCI1.19B1.12B962.4M-174.7M000186.6M505M-140M
Minority Interest443.1M468.8M424.4M371.4M318.1M452.6M479.6M457.1M259M244M

WPP Cash Flow Statement

WPP plc (WPP) cash flow — operating, investing & free cash flow history

Line itemDec'16Dec'17Dec'18Dec'19Dec'20Dec'21Dec'22Dec'23Dec'24TTM
Cash from Operations1.77B1.41B1.69B1.85B2.05B2.03B700.9M1.24B1.41B1.41B
Operating CF Margin %11.91%10.71%12.98%13.98%17.08%15.85%4.86%8.34%9.55%-
Operating CF Growth %30.44%-20.62%20.29%9.25%10.81%-1.05%-65.46%76.66%13.71%-105.65%
Net Income1.4B1.96B824.6M844.1M-2.9B720.7M775.4M197.2M629M584.4M
Depreciation & Amortization427.8M456.1M454.7M637.3M631M541.8M513.1M1.17B494M994.9M
Stock-Based Compensation106.5M98.3M78.3M66M74.4M99.6M122M140.1M109M173.6M
Deferred Taxes0000000000
Other Non-Cash Items179.4M-749M671.4M347.5M3.41B-35.1M137.1M-13.5M-9M473M
Working Capital Changes-340M-361M-335.2M-44.4M838.2M702M-846.7M-260.2M185M-171.6M
Change in Receivables23.7M-90.4M-298.9M159M708.5M-578.9M-652.7M356.8M325M821.8M
Change in Inventory0000000000
Change in Payables0000000031M-1.3B
Cash from Investing-974.5M-547M74.6M1.76B-163.4M-638.4M-408.9M-380.4M278M-100.4M
Capital Expenditures-252.1M-288.9M-314.8M-339.3M-218.3M-263.2M-208.4M-177.2M-189M-395.5M
CapEx % of Revenue1.69%2.2%2.41%2.56%1.82%2.06%1.44%1.19%1.28%-
Acquisitions-459.1M-385M-235.6M-134.1M-221.9M-405.9M-248.6M-267.5M-246M-192.8M
Investments----------
Other Investing-343.8M126.9M625M2.23B-43.2M-21.2M-2M-35.2M67M609.9M
Cash from Financing-1.19B-785.6M-1.61B-2.92B-250.5M-2.06B-1.91B-904.7M-989M-2.16B
Debt Issued (Net)-22.5M599.6M-440.6M-1.96B632.8M-397.1M-220.6M-94.9M-41M81M
Equity Issued (Net)-1000K-1000K-1000K-1000K-1000K-1000K-1000K-1000K-1000K-4M
Dividends Paid-616.5M-751.5M-747.4M-750.5M-122M-314.7M-365.4M-422.8M-425M-847.8M
Share Repurchases-427.4M-504.2M-207.1M-43.8M-290.2M-818.5M-862.7M-53.9M-82M-190.9M
Other Financing-127.1M-129.5M-218.7M-164.7M-471.1M-531.1M-463.5M-333.8M-443M-1.2B
Net Change in Cash
-44M▲ 0%
95.6M▲ 317.3%
203M▲ 112.3%
532.1M▲ 162.1%
1.54B▲ 188.9%
-796.5M▼ 151.8%
-1.55B▼ 95.2%
-126.5M▲ 91.9%
607M▲ 579.8%
-262M▲ 0%
Free Cash Flow
1.52B▲ 0%
1.12B▼ 26.5%
1.38B▲ 23.2%
1.51B▲ 9.6%
1.78B▲ 17.6%
1.74B▼ 2.4%
477.6M▼ 72.5%
1.02B▲ 113.8%
1.17B▲ 14.8%
1.73B▲ 0%
FCF Margin %10.22%8.51%10.57%11.42%14.81%13.56%3.31%6.88%7.95%5.95%
FCF Growth %32.37%-26.45%23.21%9.59%17.65%-2.36%-72.49%113.78%14.79%-4.32%
FCF per Share5.874.395.475.997.197.142.144.675.345.34
FCF Conversion (FCF/Net Income)1.27x0.72x2.05x2.19x-0.69x3.18x1.03x11.22x2.60x2.95x
Interest Paid242.1M246.6M252.8M375.7M00000401M
Taxes Paid0000000000

WPP Key Ratios

WPP plc (WPP) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric201620172018201920202021202220232024TTM
Return on Equity (ROE)15.75%19.91%8.35%9.34%-44.43%13.99%16.59%2.76%14.33%17.15%
Return on Invested Capital (ROIC)12.15%8.2%6.39%7.1%16.39%12.36%12.84%4.59%12.47%12.47%
Gross Margin20.43%20.27%19.07%18.2%16.79%17.21%17.59%16.97%16.63%16.34%
Net Margin9.4%14.94%6.32%6.38%-24.7%4.98%4.73%0.74%3.68%2.01%
Debt / Equity0.67x1.64x1.54x1.82x3.12x1.68x1.73x1.79x1.70x1.70x
Interest Coverage8.42x6.08x4.58x3.68x7.30x4.33x3.78x1.37x3.18x2.37x
FCF Conversion1.27x0.72x2.05x2.19x-0.69x3.18x1.03x11.22x2.60x2.95x
Revenue Growth21.68%-11.69%-0.76%1.44%-9.3%6.65%12.71%2.88%-0.7%2.5%

WPP Frequently Asked Questions

WPP plc (WPP) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials

WPP plc (WPP) reported $29.03B in revenue for fiscal year 2024. This represents a 575% increase from $4.30B in 2004.

WPP plc (WPP) saw revenue decline by 0.7% over the past year.

Yes, WPP plc (WPP) is profitable, generating $584.4M in net income for fiscal year 2024 (3.7% net margin).

Dividend & Returns

Yes, WPP plc (WPP) pays a dividend with a yield of 14.21%. This makes it attractive for income-focused investors.

WPP plc (WPP) has a return on equity (ROE) of 14.3%. This is reasonable for most industries.

WPP plc (WPP) generated $1.73B in free cash flow for fiscal year 2024. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

Explore More WPP

WPP plc (WPP) financial analysis — history, returns, DCA and operating performance tools

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Revenue History

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Valuation

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