Comprehensive Stock Comparison
Compare AXIL Brands, Inc. (AXIL) vs Colgate-Palmolive Company (CL) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | CL | 1.4% revenue growth vs AXIL's -4.5% |
| Value | CL | Lower P/E (25.7x vs 68.0x) |
| Quality / Margins | CL | 10.5% net margin vs AXIL's 5.0% |
| Stability / Safety | CL | Beta 0.02 vs AXIL's 0.61 |
| Dividends | CL | 2.3% yield; 5-year raise streak; AXIL pays no meaningful dividend |
| Momentum (1Y) | CL | +11.0% vs AXIL's -16.7% |
| Efficiency (ROA) | CL | 13.0% ROA vs AXIL's 8.4%, ROIC 43.4% vs 17.0% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
AXIL Brands is a consumer products company that manufactures and sells hair/skin care products under the Reviv3 brand and hearing protection/enhancement products under the AXIL brand. It generates revenue through B2B salon distribution (~60% of sales), direct-to-consumer ecommerce (~25%), and retail partnerships (~15%) across the US, Canada, Europe, and Asia. The company's competitive advantage lies in its dual-brand portfolio that targets complementary wellness markets—hair restoration and hearing protection—with established salon distribution networks and direct-to-consumer capabilities.
Colgate-Palmolive is a global consumer goods company that manufactures and sells oral care, personal care, home care, and pet nutrition products. It generates revenue primarily from its Oral, Personal and Home Care segment — which contributes roughly 85% of sales — and its Pet Nutrition segment, which makes up the remaining 15%. The company's competitive advantage lies in its powerful global brand portfolio, particularly the dominant Colgate brand in oral care, and its extensive distribution network reaching over 200 countries.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
CL leads in 5 of 6 categories — strongest in Financial Metrics and Valuation Metrics.
Financial Metrics (TTM)
CL is the larger business by revenue, generating $20.4B annually — 736.7x AXIL's $28M. CL is the more profitable business, keeping 10.5% of every revenue dollar as net income compared to AXIL's 5.0%.
| Metric | AXILAXIL Brands, Inc. | CLColgate-Palmolive… |
|---|---|---|
| RevenueTrailing 12 months | $28M | $20.4B |
| EBITDAEarnings before interest/tax | $2M | $3.9B |
| Net IncomeAfter-tax profit | $1M | $2.1B |
| Free Cash FlowCash after capex | -$43,538 | $3.6B |
| Gross MarginGross profit ÷ Revenue | +69.3% | +60.1% |
| Operating MarginEBIT ÷ Revenue | +7.0% | +21.3% |
| Net MarginNet income ÷ Revenue | +5.0% | +10.5% |
| FCF MarginFCF ÷ Revenue | -0.2% | +17.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +5.2% | +5.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +10.3% | -105.1% |
Valuation Metrics
At 37.7x trailing earnings, CL trades at a 45% valuation discount to AXIL's 68.0x P/E. On an enterprise value basis, CL's 17.4x EV/EBITDA is more attractive than AXIL's 32.2x.
| Metric | AXILAXIL Brands, Inc. | CLColgate-Palmolive… |
|---|---|---|
| Market CapShares × price | $46M | $79.9B |
| Enterprise ValueMkt cap + debt − cash | $42M | $86.6B |
| Trailing P/EPrice ÷ TTM EPS | 67.95x | 37.70x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 25.66x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 32.23x | 17.40x |
| Price / SalesMarket cap ÷ Revenue | 1.76x | 3.92x |
| Price / BookPrice ÷ Book value/share | 5.78x | 220.31x |
| Price / FCFMarket cap ÷ FCF | 30.13x | 21.99x |
Profitability & Efficiency
CL delivers a 5.8% return on equity — every $100 of shareholder capital generates $6 in annual profit, vs $12 for AXIL. AXIL carries lower financial leverage with a 0.08x debt-to-equity ratio, signaling a more conservative balance sheet compared to CL's 21.88x. On the Piotroski fundamental quality scale (0–9), CL scores 6/9 vs AXIL's 5/9, reflecting solid financial health.
| Metric | AXILAXIL Brands, Inc. | CLColgate-Palmolive… |
|---|---|---|
| ROE (TTM)Return on equity | +12.4% | +5.8% |
| ROA (TTM)Return on assets | +8.4% | +13.0% |
| ROICReturn on invested capital | +17.0% | +43.4% |
| ROCEReturn on capital employed | +12.5% | +41.6% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.08x | 21.88x |
| Net DebtTotal debt minus cash | -$4M | $6.7B |
| Cash & Equiv.Liquid assets | $5M | $1.3B |
| Total DebtShort + long-term debt | $757,441 | $8.0B |
| Interest CoverageEBIT ÷ Interest expense | 406.67x | 12.37x |
Total Returns (with DRIP)
A $10,000 investment in CL five years ago would be worth $14,394 today (with dividends reinvested), compared to $5,227 for AXIL. Over the past 12 months, CL leads with a +11.0% total return vs AXIL's -16.7%. The 3-year compound annual growth rate (CAGR) favors CL at 12.8% vs AXIL's -19.4% — a key indicator of consistent wealth creation.
| Metric | AXILAXIL Brands, Inc. | CLColgate-Palmolive… |
|---|---|---|
| YTD ReturnYear-to-date | +2.2% | +28.3% |
| 1-Year ReturnPast 12 months | -16.7% | +11.0% |
| 3-Year ReturnCumulative with dividends | -47.7% | +43.4% |
| 5-Year ReturnCumulative with dividends | -47.7% | +43.9% |
| 10-Year ReturnCumulative with dividends | -47.7% | +78.5% |
| CAGR (3Y)Annualised 3-year return | -19.4% | +12.8% |
Risk & Volatility
CL is the less volatile stock with a 0.02 beta — it tends to amplify market swings less than AXIL's 0.61 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CL currently trades 99.0% from its 52-week high vs AXIL's 66.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | AXILAXIL Brands, Inc. | CLColgate-Palmolive… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.61x | 0.02x |
| 52-Week HighHighest price in past year | $10.25 | $100.18 |
| 52-Week LowLowest price in past year | $4.04 | $74.55 |
| % of 52W HighCurrent price vs 52-week peak | +66.3% | +99.0% |
| RSI (14)Momentum oscillator 0–100 | 55.8 | 68.5 |
| Avg Volume (50D)Average daily shares traded | 17K | 5.7M |
Analyst Outlook
CL is the only dividend payer here at 2.27% yield — a key consideration for income-focused portfolios.
| Metric | AXILAXIL Brands, Inc. | CLColgate-Palmolive… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold |
| Price TargetConsensus 12-month target | — | $92.45 |
| # AnalystsCovering analysts | — | 43 |
| Dividend YieldAnnual dividend ÷ price | — | +2.3% |
| Dividend StreakConsecutive years of raises | — | 5 |
| Dividend / ShareAnnual DPS | — | $2.25 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +1.5% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Feb 24 | Feb 26 | Change |
|---|---|---|---|
| AXIL Brands, Inc. (AXIL) | 100 | 51.23 | -48.8% |
| Colgate-Palmolive C… (CL) | 100 | 106.24 | +6.2% |
Colgate-Palmolive C… (CL) returned +44% over 5 years vs AXIL Brands, Inc. (AXIL)'s -48%. A $10,000 investment in CL 5 years ago would be worth $14,394 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| AXIL Brands, Inc. (AXIL) | $475756.00 | $26M | +5419.1% |
| Colgate-Palmolive C… (CL) | $15.2B | $20.4B | +34.1% |
AXIL Brands, Inc.'s revenue grew from $0M (2016) to $26M (2025) — a 56.1% CAGR. Colgate-Palmolive Company's revenue grew from $15.2B (2016) to $20.4B (2025) — a 3.3% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| AXIL Brands, Inc. (AXIL) | -162.6% | 3.3% | +102.0% |
| Colgate-Palmolive C… (CL) | 16.1% | 10.5% | -34.9% |
AXIL Brands, Inc.'s net margin went from -163% (2016) to 3% (2025). Colgate-Palmolive Company's net margin went from 16% (2016) to 10% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Colgate-Palmolive C… (CL) | 33.1 | 30 | -9.4% |
Colgate-Palmolive Company has traded in a 22x–37x P/E range over 9 years; current trailing P/E is ~38x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| AXIL Brands, Inc. (AXIL) | -0.38 | 0.1 | +126.3% |
| Colgate-Palmolive C… (CL) | 2.72 | 2.63 | -3.3% |
AXIL Brands, Inc.'s EPS grew from $-0.38 (2016) to $0.10 (2025). Colgate-Palmolive Company's EPS grew from $2.72 (2016) to $2.63 (2025) — a -0% CAGR.
Chart 6Free Cash Flow — 5 Years
AXIL Brands, Inc. generated $2M FCF in 2025 (+4550% vs 2021). Colgate-Palmolive Company generated $4B FCF in 2025 (+32% vs 2021).
AXIL vs CL: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is AXIL or CL a better buy right now?
Colgate-Palmolive Company (CL) offers the better valuation at 37.7x trailing P/E (25.7x forward), making it the more compelling value choice. Analysts rate Colgate-Palmolive Company (CL) a "Hold" — based on 43 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — AXIL or CL?
On trailing P/E, Colgate-Palmolive Company (CL) is the cheapest at 37.7x versus AXIL Brands, Inc. at 68.0x.
03Which is the better long-term investment — AXIL or CL?
Over the past 5 years, Colgate-Palmolive Company (CL) delivered a total return of +43.9%, compared to -47.7% for AXIL Brands, Inc. (AXIL). A $10,000 investment in CL five years ago would be worth approximately $14K today (assuming dividends reinvested). Over 10 years, the gap is even starker: CL returned +78.5% versus AXIL's -47.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — AXIL or CL?
By beta (market sensitivity over 5 years), Colgate-Palmolive Company (CL) is the lower-risk stock at 0.02β versus AXIL Brands, Inc.'s 0.61β — meaning AXIL is approximately 3458% more volatile than CL relative to the S&P 500. On balance sheet safety, AXIL Brands, Inc. (AXIL) carries a lower debt/equity ratio of 8% versus 22% for Colgate-Palmolive Company — giving it more financial flexibility in a downturn.
05Which has better profit margins — AXIL or CL?
Colgate-Palmolive Company (CL) is the more profitable company, earning 10.5% net margin versus 3.3% for AXIL Brands, Inc. — meaning it keeps 10.5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CL leads at 21.3% versus 4.4% for AXIL. At the gross margin level — before operating expenses — AXIL leads at 71.0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — AXIL or CL?
In this comparison, CL (2.3% yield) pays a dividend. AXIL does not pay a meaningful dividend and should not be held primarily for income.
07Is AXIL or CL better for a retirement portfolio?
For long-horizon retirement investors, Colgate-Palmolive Company (CL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.02), 2.3% yield). Both have compounded well over 10 years (CL: +78.5%, AXIL: -47.7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between AXIL and CL?
Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. CL pays a dividend while AXIL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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