Comprehensive Stock Comparison
Compare Coupang, Inc. (CPNG) vs Newegg Commerce, Inc. (NEGG) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | NEGG | -17.5% revenue growth vs CPNG's -72.8% |
| Quality / Margins | CPNG | 2.5% net margin vs NEGG's -1.7% |
| Stability / Safety | CPNG | Beta 1.06 vs NEGG's 1.27, lower leverage |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | NEGG | +449.6% vs CPNG's -19.5% |
| Efficiency (ROA) | CPNG | 1.2% ROA vs NEGG's -6.1%, ROIC 3.2% vs -39.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Coupang is a South Korean e-commerce giant that operates a massive online marketplace and delivery network. It makes money primarily through product sales — generating over 90% of revenue from its core e-commerce segment — with additional income from its growing initiatives like video streaming and food delivery. The company's key advantage is its proprietary "Rocket Delivery" logistics network that enables same-day or next-day delivery across South Korea, creating a formidable operational moat.
Newegg is an electronics-focused e-commerce retailer operating primarily in North America. It generates revenue through direct online sales of computer hardware, gaming gear, consumer electronics, and related products — with its marketplace also earning commissions from third-party sellers. The company's competitive advantage lies in its specialized focus on tech-savvy customers and its strong reputation within the PC building and gaming communities.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
CPNG leads in 3 of 6 categories (Valuation Metrics, Profitability & Efficiency). NEGG leads in 1 (Total Returns). 1 tied.
Financial Metrics (TTM)
CPNG is the larger business by revenue, generating $8.2B annually — 6.3x NEGG's $1.3B. Profitability is closely matched — net margins range from 2.5% (CPNG) to -1.7% (NEGG). On growth, NEGG holds the edge at +12.5% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | CPNGCoupang, Inc. | NEGGNewegg Commerce, … |
|---|---|---|
| RevenueTrailing 12 months | $8.2B | $1.3B |
| EBITDAEarnings before interest/tax | $976M | -$20M |
| Net IncomeAfter-tax profit | $208M | -$23M |
| Free Cash FlowCash after capex | $531M | $9M |
| Gross MarginGross profit ÷ Revenue | -196.7% | +11.3% |
| Operating MarginEBIT ÷ Revenue | +5.8% | -2.2% |
| Net MarginNet income ÷ Revenue | +2.5% | -1.7% |
| FCF MarginFCF ÷ Revenue | +6.5% | +0.7% |
| Rev. Growth (YoY)Latest quarter vs prior year | -3.2% | +12.5% |
| EPS Growth (YoY)Latest quarter vs prior year | -120.3% | +82.8% |
Valuation Metrics
| Metric | CPNGCoupang, Inc. | NEGGNewegg Commerce, … |
|---|---|---|
| Market CapShares × price | $3.0B | $866.0B |
| Enterprise ValueMkt cap + debt − cash | $787M | $866.0B |
| Trailing P/EPrice ÷ TTM EPS | 173.45x | -19.76x |
| Forward P/EPrice ÷ next-FY EPS est. | 45.46x | — |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 1.66x | — |
| Price / SalesMarket cap ÷ Revenue | 0.37x | 700.90x |
| Price / BookPrice ÷ Book value/share | 1.58x | 8.08x |
| Price / FCFMarket cap ÷ FCF | 5.78x | — |
Profitability & Efficiency
CPNG delivers a 0.9% return on equity — every $100 of shareholder capital generates $1 in annual profit, vs $-20 for NEGG. CPNG carries lower financial leverage with a 0.18x debt-to-equity ratio, signaling a more conservative balance sheet compared to NEGG's 0.69x.
| Metric | CPNGCoupang, Inc. | NEGGNewegg Commerce, … |
|---|---|---|
| ROE (TTM)Return on equity | +0.9% | -19.8% |
| ROA (TTM)Return on assets | +1.2% | -6.1% |
| ROICReturn on invested capital | +3.2% | -39.3% |
| ROCEReturn on capital employed | +5.9% | -28.2% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 |
| Debt / EquityFinancial leverage | 0.18x | 0.69x |
| Net DebtTotal debt minus cash | -$2.2B | -$27M |
| Cash & Equiv.Liquid assets | $6.3B | $100M |
| Total DebtShort + long-term debt | $4.1B | $73M |
| Interest CoverageEBIT ÷ Interest expense | 6.45x | -54.15x |
Total Returns (with DRIP)
A $10,000 investment in CPNG five years ago would be worth $3,874 today (with dividends reinvested), compared to $2,538 for NEGG. Over the past 12 months, NEGG leads with a +449.6% total return vs CPNG's -19.5%. The 3-year compound annual growth rate (CAGR) favors NEGG at 16.9% vs CPNG's 7.1% — a key indicator of consistent wealth creation.
| Metric | CPNGCoupang, Inc. | NEGGNewegg Commerce, … |
|---|---|---|
| YTD ReturnYear-to-date | -18.4% | -15.0% |
| 1-Year ReturnPast 12 months | -19.5% | +449.6% |
| 3-Year ReturnCumulative with dividends | +23.0% | +59.9% |
| 5-Year ReturnCumulative with dividends | -61.3% | -74.6% |
| 10-Year ReturnCumulative with dividends | -61.3% | -83.5% |
| CAGR (3Y)Annualised 3-year return | +7.1% | +16.9% |
Risk & Volatility
CPNG is the less volatile stock with a 1.06 beta — it tends to amplify market swings less than NEGG's 1.27 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CPNG currently trades 56.0% from its 52-week high vs NEGG's 32.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | CPNGCoupang, Inc. | NEGGNewegg Commerce, … |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.06x | 1.27x |
| 52-Week HighHighest price in past year | $34.08 | $137.84 |
| 52-Week LowLowest price in past year | $16.74 | $3.32 |
| % of 52W HighCurrent price vs 52-week peak | +56.0% | +32.3% |
| RSI (14)Momentum oscillator 0–100 | 45.9 | 45.5 |
| Avg Volume (50D)Average daily shares traded | 20.7M | 72K |
Analyst Outlook
Wall Street rates CPNG as "Buy" and NEGG as "Buy". Consensus price targets imply 45.0% upside for CPNG (target: $28) vs -82.6% for NEGG (target: $8).
| Metric | CPNGCoupang, Inc. | NEGGNewegg Commerce, … |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $27.67 | $7.75 |
| # AnalystsCovering analysts | 16 | 1 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 21 | Feb 26 | Change |
|---|---|---|---|
| Coupang, Inc. (CPNG) | 100 | 40.69 | -59.3% |
| Newegg Commerce, In… (NEGG) | 100 | 28.89 | -71.1% |
Coupang, Inc. (CPNG) returned -61% over 5 years vs Newegg Commerce, In… (NEGG)'s -75%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Coupang, Inc. (CPNG) | $4.1B | $8.2B | +102.8% |
| Newegg Commerce, In… (NEGG) | $13M | $1.2B | +9359.0% |
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Coupang, Inc. (CPNG) | -27.1% | 2.5% | +109.3% |
| Newegg Commerce, In… (NEGG) | -73.9% | -3.5% | +95.3% |
Chart 4P/E Ratio History — 3 Years
| Stock | 2023 | 2025 | Change |
|---|---|---|---|
| Coupang, Inc. (CPNG) | 21.6 | 214.5 | +893.1% |
Coupang, Inc. has traded in a 22x–261x P/E range over 3 years; current trailing P/E is ~173x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Coupang, Inc. (CPNG) | -0.69 | 0.11 | +115.9% |
| Newegg Commerce, In… (NEGG) | -7.41 | -2.25 | +69.6% |
Chart 6Free Cash Flow — 5 Years
Coupang, Inc. generated $522M FCF in 2025 (+148% vs 2021). Newegg Commerce, Inc. generated $-4M FCF in 2024 (+93% vs 2021).
CPNG vs NEGG: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is CPNG or NEGG a better buy right now?
Coupang, Inc. (CPNG) offers the better valuation at 173.5x trailing P/E (45.5x forward), making it the more compelling value choice. Analysts rate Coupang, Inc. (CPNG) a "Buy" — based on 16 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — CPNG or NEGG?
Over the past 5 years, Coupang, Inc. (CPNG) delivered a total return of -61.3%, compared to -74.6% for Newegg Commerce, Inc. (NEGG). A $10,000 investment in CPNG five years ago would be worth approximately $4K today (assuming dividends reinvested). Over 10 years, the gap is even starker: CPNG returned -61.3% versus NEGG's -83.5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — CPNG or NEGG?
By beta (market sensitivity over 5 years), Coupang, Inc. (CPNG) is the lower-risk stock at 1.06β versus Newegg Commerce, Inc.'s 1.27β — meaning NEGG is approximately 19% more volatile than CPNG relative to the S&P 500. On balance sheet safety, Coupang, Inc. (CPNG) carries a lower debt/equity ratio of 18% versus 69% for Newegg Commerce, Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — CPNG or NEGG?
Coupang, Inc. (CPNG) is the more profitable company, earning 2.5% net margin versus -3.5% for Newegg Commerce, Inc. — meaning it keeps 2.5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CPNG leads at 5.8% versus -4.2% for NEGG. At the gross margin level — before operating expenses — NEGG leads at 9.8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Is CPNG or NEGG more undervalued right now?
Analyst consensus price targets imply the most upside for CPNG: 45.0% to $27.67.
06Which pays a better dividend — CPNG or NEGG?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is CPNG or NEGG better for a retirement portfolio?
For long-horizon retirement investors, Coupang, Inc. (CPNG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.06)). Both have compounded well over 10 years (CPNG: -61.3%, NEGG: -83.5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between CPNG and NEGG?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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