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CPNGCoupang, Inc.
$16.29$29.3B
Overview & Tools
OverviewChart Terminal ↗Visualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
Performance
P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
Discovery & Screens
Live BreakoutsStock ScreenerOwnership
CPNG logo

Coupang, Inc.

CPNG
NYSE · E-commerce & Online Marketplaces
$16.29
At close - Nov 6, 4:00 PM EST - USD
Market Cap$29.28B
P/E-21.5x
52W High$29.50
Volume14.63M
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q3

Coupang Margin Erosion Tests Growth Story Amid Widening Losses

Coupang's revenue growth has decelerated from roughly 27% year over year in 2024Q3 to 7.5% in 2026Q3, while operating margin swung from a 3.9% profit in 2024Q4 to a negative 6.3% in 2026Q2 as SG&A climbed from $2.2B to $3.0B per quarter.

GrowthDecelerating
ProfitabilityWeak
ValuationExpensive
TechnicalsWeak
Explore valuation models
MARKET ACTION

CPNG price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

6/12 Beats

EPS beat 6 of last 12 quarters

02

Valuation risk

-187% Peers

P/E is 187% below peer median

03

Market leadership

RS 51 · Avg

Average momentum (RS Rating: 51)

04

Weak Trend

Below 200DMA

Price < 200DMA

Next CatalystEstimated earnings · Feb 3
01

Build the investment case

Start with the evidence for owning the stock and the risks that can break the thesis.

EXECUTIVE THESIS

The Investment Case

Full Analysis
Fundamental Trajectory

Revenue growth has slowed to 7.5% in 2026Q3 from roughly 27% a year earlier, and operating margin has turned negative at -4.5% in 2026Q3 and -6.3% in 2026Q2 as SG&A expanded to $3.0B against gross profit of $2.6B.

Analyst Consensus+54.0% target
Buy(16 analysts)
14 Buy1 Hold1 Sell

The Bull Case

Upside Catalysts

Rocket Delivery dominance

Coupang's signature Rocket Delivery service offers free, fast delivery to WOW members, enhancing customer loyalty and competitive advantage in South Korea.

Market leadership in Korea

Dubbed the 'Amazon' of Korea, Coupang is the leading e-commerce and logistics provider with over 100 fulfillment centers, solidifying its market dominance.

WOW membership growth

The WOW membership program drives recurring revenue with perks like free dawn deliveries and year-round free shipping, boosting customer retention.

The Bear Case

Key Downside Risks

Market performance

Price History →

Trailing total returns as of 11/8/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
CPNG-30.30%
S&P 500 (^GSPC)+7.63%
1-Year Return
CPNG-43.83%
S&P 500 (^GSPC)+9.69%
3-Year Return
CPNG-2.46%
S&P 500 (^GSPC)+67.65%
5-Year Return
CPNG-46.04%
S&P 500 (^GSPC)+55.80%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E5Y Low
-21.5x
Forward P/E
N/A
EV/EBITDA
N/A
FCF YieldCash Flow
N/A

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
-21.5x
214.5x
0th· Low
EV/EBITDA
N/A
43.7x
N/A
Price/FCF
N/A
39.9x
N/A
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
No DCF Model AvailableIntrinsic value modeling is not supported for this equity.

Growth & profitability

Annual revenue & EPS trend
Revenue FY25
$34.53B+14.1% YoY
Net income FY25
$208M+35.1% YoY
Free cash flow FY25
$522M-48.2% YoY
Operating margin FY25
1.4%-0.1 pts YoY
ROIC (FY25)14.5%
Avg ROIC 5Y-17.9%
ROE (TTM)-37.9%
Piotroski Score5 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate6/12 (50%)
Revenue Beat Rate7/12 (58%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q4 2026Latest
Nov 3, 2026
-$0.18-90.3%
vs -$0.09
$10.0B+2.1%
vs $9.8B
Q3 2026
Aug 4, 2026
-$0.32-19.0%
vs -$0.27
$8.9B-0.7%
vs $8.9B
Q2 2026
May 5, 2026
-$0.15-60.7%
vs -$0.09
$8.5B+0.3%
vs $8.5B
Q1 2026
Feb 26, 2026
-$0.01-134.5%
vs $0.03
$8.8B-2.5%
vs $9.1B
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

4 Stories
The Motley Fool·Oct 27, 2026
Coupang vs. DICK'S Sporting Goods: Which Consumer Stock Is a Better Buy in 2026?

Coupang serves about 24.7 million active customers through a delivery network it owns end to end, and its WOW membership program keeps those customers coming back. DICK'S Sporting Goods closed its Foot Locker acquisition in September 2025, and the deal has already pushed management to lower its full-year earnings guidance.

Defense World·Oct 27, 2026
Coupang, Inc. $CPNG Stock Sold by Davidson Kahn Capital Management LLC

Davidson Kahn Capital Management LLC decreased its position in shares of Coupang, Inc. (NYSE: CPNG) by 36.9% during the third quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 173,908 shares of the company's stock after selling 101,702 shares during the quarter. Coupang makes up

The Motley Fool·Oct 27, 2026
Airbnb vs. Coupang: Which Consumer Stock Is a Better Buy in 2026?

Airbnb maintains a capital-light business model with a global footprint and high net margins. Coupang dominates the South Korean e-commerce market with an integrated, end-to-end logistics network.

Zacks Investment Research·Oct 26, 2026
Coupang, Inc. (CPNG) Stock Sinks As Market Gains: What You Should Know

The latest trading day saw Coupang, Inc. (CPNG) settling at $13.75, representing a -1.08% change from its previous close.

Filtered for Coupang, Inc.More Headlines
04

Compare before deciding

Benchmark CPNG against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Coupang, Inc. (CPNG)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
CPNG logoCPNGCoupang, Inc.Current
$16.29$29.28B-21.4514.09%-3.77%-37.92%—
AMZN logoAMZNAmazon.com, Inc.
$259.30$2.79T21.0312.38%16.9%26.71%—
SE logoSESea Limited
$75.73$45.46B30.2636.38%5.91%13.37%—
JD logoJDJD.com, Inc.
$29.11$40.87B18.5512.97%1.12%5.08%3.59%
MELI logoMELIMercadoLibre, Inc.
$1510.00$76.55B40.5039.06%4.91%25.15%—
BABA logoBABAAlibaba Group Holding Limited
$109.45$255.42B23.992.74%7.04%6.6%1.92%

Compare CPNG vs Peers

Coupang, Inc. (CPNG) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs AMZN

Most directly comparable listed peer for CPNG.

Scale Benchmark

vs GOOGL

Larger-name benchmark to compare CPNG against a more recognizable public peer.

Peer Set

Compare Top 5

vs AMZN, SE, JD, MELI

05

Keep researching

Verify the primary filings, follow material updates, and answer the remaining questions.

CPNG SEC Filings & Documents

Coupang, Inc. (CPNG) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Nov 3, 2026·SEC

Material company update

Aug 4, 2026·SEC

Material company update

Jun 12, 2026·SEC

10-K Annual Reports

3
FY 2026

Feb 26, 2026·SEC

FY 2025

Feb 25, 2025·SEC

FY 2024

Feb 28, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Nov 3, 2026·SEC

FY 2026

Aug 4, 2026·SEC

FY 2026

May 5, 2026·SEC

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CPNG Frequently Asked Questions

Coupang, Inc. (CPNG) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Coupang, Inc.'s revenue?

Coupang, Inc. (CPNG) reported $36.16B in revenue over the trailing twelve months. Revenue was $34.53B in fiscal year 2025. That is 752% more than the $4.05B of fiscal year 2018.

How fast is Coupang, Inc. growing?

Coupang, Inc. (CPNG) grew revenue by 7.4% over the trailing twelve months, compared with the twelve months before.

Is CPNG profitable?

No. Coupang, Inc. (CPNG) reported a net loss of $1.36B over the trailing twelve months.

Dividend & Returns
What is CPNG's return on equity?

Coupang, Inc. (CPNG) had a return on equity (ROE) of -37.9% over the trailing twelve months. A negative ROE means the company lost money over the period.

What is Coupang, Inc.'s free cash flow?

Coupang, Inc. (CPNG) had negative free cash flow of $412.0M over the trailing twelve months.

What if you invested $1,000 in CPNG back in 2018?

Total return calculator · dividends reinvested · 8+ years of data

See returns →