Comprehensive Stock Comparison
Compare Viant Technology Inc. (DSP) vs Uber Technologies, Inc. (UBER) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
Selected Stocks
Add up to 10 tickers. Use presets or search to get started.
Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth |  DSP | 29.7% revenue growth vs UBER's 18.3% |
| Value |  UBER | Lower P/E (22.4x vs 31.8x) |
| Quality / Margins | UBER | 19.3% net margin vs DSP's 1.9% |
| Stability / Safety | UBER | Beta 1.12 vs DSP's 1.65 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | UBER | +0.3% vs DSP's -29.3% |
| Efficiency (ROA) | UBER | 16.3% ROA vs DSP's 1.5%, ROIC 13.6% vs 2.9% |
Who Each Stock Is For
Income & stability
UBERbeta 1.12
Growth exposure
DSPRev growth 29.7%, EPS growth 152.2%, 3Y rev CAGR 8.9%
Long-term compounding (10Y)
UBER81.5% 10Y total return vs DSP's -79.1%
Sleep-well-at-night portfolio
DSPLower volatility, beta 1.65, Low D/E 9.5%, current ratio 2.49x
Defensive / Recession hedge
UBERBeta 1.12, current ratio 1.14x
Business Model
What each company does and how it makes money
Viant Technology operates an enterprise advertising software platform that helps marketers plan, buy, and measure campaigns across digital channels — including connected TV, mobile, and streaming audio. It generates revenue primarily through its Adelphic software platform fees and its demand-side platform services, with connected TV representing a significant growth segment. The company's key advantage is its proprietary identity graph and household-level targeting technology, which enables privacy-conscious audience targeting as third-party cookies phase out.
Uber operates a global platform connecting riders with drivers for transportation and connecting consumers with restaurants and stores for delivery services. It generates revenue primarily from its Mobility segment — taking a commission from ride fares — and its Delivery segment — taking fees from restaurant and grocery orders, with both segments contributing roughly equal shares. Its key advantage is its massive two-sided network effect — the more drivers and restaurants on the platform, the better the service for consumers, creating a powerful moat that's difficult for competitors to replicate at scale.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
UBER 4DSP 1UBER4/6 metricsDSP4/6 metricsUBER7/9 metricsUBER6/6 metricsUBER2/2 metricsUBER leads in 4 of 6 categories (Financial Metrics, Profitability & Efficiency). DSP leads in 1 (Valuation Metrics).
Financial Metrics (TTM)
UBER is the larger business by revenue, generating $52.0B annually — 160.5x DSP's $324M. UBER is the more profitable business, keeping 19.3% of every revenue dollar as net income compared to DSP's 1.9%. On growth, UBER holds the edge at +20.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | DSPViant Technology … | UBERUber Technologies… |
|---|---|---|
| RevenueTrailing 12 months | $324M | $52.0B |
| EBITDAEarnings before interest/tax | $23M | $6.3B |
| Net IncomeAfter-tax profit | $6M | $10.1B |
| Free Cash FlowCash after capex | $27M | $9.8B |
| Gross MarginGross profit ÷ Revenue | +45.9% | +39.8% |
| Operating MarginEBIT ÷ Revenue | +1.6% | +10.7% |
| Net MarginNet income ÷ Revenue | +1.9% | +19.3% |
| FCF MarginFCF ÷ Revenue | +8.3% | +18.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +7.1% | +20.1% |
| EPS Growth (YoY)Latest quarter vs prior year | -81.3% | -95.6% |
Valuation Metrics
At 16.0x trailing earnings, UBER trades at a 81% valuation discount to DSP's 83.2x P/E. On an enterprise value basis, DSP's 13.9x EV/EBITDA is more attractive than UBER's 25.8x.
| Metric | DSPViant Technology … | UBERUber Technologies… |
|---|---|---|
| Market CapShares × price | $457M | $156.8B |
| Enterprise ValueMkt cap + debt − cash | $278M | $162.5B |
| Trailing P/EPrice ÷ TTM EPS | 83.17x | 16.02x |
| Forward P/EPrice ÷ next-FY EPS est. | 31.80x | 22.41x |
| PEG RatioP/E ÷ EPS growth rate | 10.91x | — |
| EV / EBITDAEnterprise value multiple | 13.92x | 25.78x |
| Price / SalesMarket cap ÷ Revenue | 1.58x | 3.01x |
| Price / BookPrice ÷ Book value/share | 0.75x | 5.66x |
| Price / FCFMarket cap ÷ FCF | 9.27x | 16.06x |
Profitability & Efficiency
UBER delivers a 35.8% return on equity — every $100 of shareholder capital generates $36 in annual profit, vs $2 for DSP. DSP carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to UBER's 0.48x. On the Piotroski fundamental quality scale (0–9), UBER scores 7/9 vs DSP's 6/9, reflecting strong financial health.
| Metric | DSPViant Technology … | UBERUber Technologies… |
|---|---|---|
| ROE (TTM)Return on equity | +2.3% | +35.8% |
| ROA (TTM)Return on assets | +1.5% | +16.3% |
| ROICReturn on invested capital | +2.9% | +13.6% |
| ROCEReturn on capital employed | +1.2% | +12.5% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 |
| Debt / EquityFinancial leverage | 0.09x | 0.48x |
| Net DebtTotal debt minus cash | -$179M | -$6.3B |
| Cash & Equiv.Liquid assets | $205M | $7.7B |
| Total DebtShort + long-term debt | $26M | $13.5B |
| Interest CoverageEBIT ÷ Interest expense | 8.70x | 17.29x |
Total Returns (with DRIP)
A $10,000 investment in UBER five years ago would be worth $14,221 today (with dividends reinvested), compared to $2,371 for DSP. Over the past 12 months, UBER leads with a +0.3% total return vs DSP's -29.3%. The 3-year compound annual growth rate (CAGR) favors UBER at 30.6% vs DSP's 29.1% — a key indicator of consistent wealth creation.
| Metric | DSPViant Technology … | UBERUber Technologies… |
|---|---|---|
| YTD ReturnYear-to-date | -14.0% | -8.9% |
| 1-Year ReturnPast 12 months | -29.3% | +0.3% |
| 3-Year ReturnCumulative with dividends | +115.1% | +122.8% |
| 5-Year ReturnCumulative with dividends | -76.3% | +42.2% |
| 10-Year ReturnCumulative with dividends | -79.1% | +81.5% |
| CAGR (3Y)Annualised 3-year return | +29.1% | +30.6% |
Risk & Volatility
UBER is the less volatile stock with a 1.12 beta — it tends to amplify market swings less than DSP's 1.65 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. UBER currently trades 74.0% from its 52-week high vs DSP's 60.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | DSPViant Technology … | UBERUber Technologies… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.65x | 1.12x |
| 52-Week HighHighest price in past year | $16.40 | $101.99 |
| 52-Week LowLowest price in past year | $8.11 | $60.63 |
| % of 52W HighCurrent price vs 52-week peak | +60.9% | +74.0% |
| RSI (14)Momentum oscillator 0–100 | 47.2 | 49.4 |
| Avg Volume (50D)Average daily shares traded | 157K | 16.7M |
Analyst Outlook
Wall Street rates DSP as "Buy" and UBER as "Buy". Consensus price targets imply 52.0% upside for DSP (target: $15) vs 39.2% for UBER (target: $105).
| Metric | DSPViant Technology … | UBERUber Technologies… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $15.17 | $105.04 |
| # AnalystsCovering analysts | 13 | 61 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 1 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +7.1% | +4.2% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Feb 21 | Mar 26 | Change |
|---|---|---|---|
| Viant Technology In… (DSP) | 100 | 20.91 | -79.1% |
| Uber Technologies, … (UBER) | 100 | 138.73 | +38.7% |
Uber Technologies, … (UBER) returned +42% over 5 years vs Viant Technology In… (DSP)'s -76%. A $10,000 investment in UBER 5 years ago would be worth $14,221 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Viant Technology In… (DSP) | $108M | $289M | +166.9% |
| Uber Technologies, … (UBER) | $3.8B | $52.0B | +1252.8% |
Uber Technologies, Inc.'s revenue grew from $3.8B (2016) to $52.0B (2025) — a 33.6% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Viant Technology In… (DSP) | -23.6% | 0.8% | +103.5% |
| Uber Technologies, … (UBER) | -9.6% | 19.3% | +300.8% |
Uber Technologies, Inc.'s net margin went from -10% (2016) to 19% (2025).
Chart 4P/E Ratio History — 3 Years
| Stock | 2023 | 2025 | Change |
|---|---|---|---|
| Uber Technologies, … (UBER) | 70.8 | 17.3 | -75.6% |
Uber Technologies, Inc. has traded in a 13x–71x P/E range over 3 years; current trailing P/E is ~16x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Viant Technology In… (DSP) | -0.43 | 0.12 | +127.9% |
| Uber Technologies, … (UBER) | -0.24 | 4.71 | +2062.5% |
Uber Technologies, Inc.'s EPS grew from $-0.24 (2016) to $4.71 (2025).
Chart 6Free Cash Flow — 5 Years
Viant Technology Inc. generated $49M FCF in 2024 (+131% vs 2021). Uber Technologies, Inc. generated $10B FCF in 2025 (+1414% vs 2021).
DSP vs UBER: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is DSP or UBER a better buy right now?
Uber Technologies, Inc. (UBER) offers the better valuation at 16.0x trailing P/E (22.4x forward), making it the more compelling value choice. Analysts rate Viant Technology Inc. (DSP) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — DSP or UBER?
On trailing P/E, Uber Technologies, Inc. (UBER) is the cheapest at 16.0x versus Viant Technology Inc. at 83.2x. On forward P/E, Uber Technologies, Inc. is actually cheaper at 22.4x.
03Which is the better long-term investment — DSP or UBER?
Over the past 5 years, Uber Technologies, Inc. (UBER) delivered a total return of +42.2%, compared to -76.3% for Viant Technology Inc. (DSP). A $10,000 investment in UBER five years ago would be worth approximately $14K today (assuming dividends reinvested). Over 10 years, the gap is even starker: UBER returned +81.5% versus DSP's -79.1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — DSP or UBER?
By beta (market sensitivity over 5 years), Uber Technologies, Inc. (UBER) is the lower-risk stock at 1.12β versus Viant Technology Inc.'s 1.65β — meaning DSP is approximately 48% more volatile than UBER relative to the S&P 500. On balance sheet safety, Viant Technology Inc. (DSP) carries a lower debt/equity ratio of 9% versus 48% for Uber Technologies, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — DSP or UBER?
Uber Technologies, Inc. (UBER) is the more profitable company, earning 19.3% net margin versus 0.8% for Viant Technology Inc. — meaning it keeps 19.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: UBER leads at 10.7% versus 1.2% for DSP. At the gross margin level — before operating expenses — DSP leads at 45.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is DSP or UBER more undervalued right now?
On forward earnings alone, Uber Technologies, Inc. (UBER) trades at 22.4x forward P/E versus 31.8x for Viant Technology Inc. — 9.4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for DSP: 52.0% to $15.17.
07Which pays a better dividend — DSP or UBER?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is DSP or UBER better for a retirement portfolio?
For long-horizon retirement investors, Uber Technologies, Inc. (UBER) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.12)). Viant Technology Inc. (DSP) carries a higher beta of 1.65 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (UBER: +81.5%, DSP: -79.1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between DSP and UBER?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: DSP is a small-cap quality compounder stock; UBER is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that beat both.