Comprehensive Stock Comparison
Compare NIO Inc. (NIO) vs Tesla, Inc. (TSLA) vs Toyota Motor Corporation (TM) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | NIO | 18.2% revenue growth vs TSLA's -2.9% |
| Value | TM | Lower P/E (0.1x vs 202.8x), PEG 0.00 vs 5.23 |
| Quality / Margins | TM | 9.4% net margin vs NIO's -35.0% |
| Stability / Safety | NIO | Beta 0.91 vs TSLA's 2.16 |
| Dividends | TM | 2.3% yield; 4-year raise streak; NIO, TSLA pay no meaningful dividend |
| Momentum (1Y) | TSLA | +37.4% vs NIO's +5.2% |
| Efficiency (ROA) | TM | 4.7% ROA vs NIO's -24.3%, ROIC 5.6% vs -55.2% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
NIO is a Chinese premium electric vehicle manufacturer that designs, develops, and sells smart electric cars along with a comprehensive ecosystem of charging and service solutions. The company generates revenue primarily from vehicle sales—including SUVs and sedans—and secondarily from its innovative battery-as-a-service (BaaS) subscription model and energy solutions like its unique battery swap stations. NIO's key competitive advantage lies in its premium brand positioning, integrated user ecosystem—featuring its exclusive NIO Houses and mobile app community—and its pioneering battery swap technology that addresses range anxiety through rapid battery replacement.
Tesla is an electric vehicle and clean energy company that designs, manufactures, and sells battery-electric vehicles, solar energy systems, and energy storage solutions. It generates most of its revenue from automotive sales—roughly 85%—with the remainder coming from energy generation/storage products and regulatory credit sales. Tesla's key competitive advantage lies in its vertically integrated manufacturing, proprietary battery technology, and industry-leading Supercharger network that creates a comprehensive ecosystem.
Toyota is one of the world's largest automakers, manufacturing and selling vehicles across nearly every segment — from compact cars to luxury sedans and trucks. It generates most of its revenue from automotive sales (around 90%), supplemented by financial services (about 8%) that provide financing and leasing to customers. The company's key advantage is its legendary manufacturing efficiency — particularly the Toyota Production System — which delivers industry-leading quality and cost control while pioneering hybrid technology with its Prius platform.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 3 stocks. BestLagging
Financial Scorecard
TM leads in 3 of 6 categories (Financial Metrics, Valuation Metrics). TSLA leads in 1 (Total Returns). 1 tied.
Financial Metrics (TTM)
TM is the larger business by revenue, generating $49.39T annually — 711.4x NIO's $69.4B. TM is the more profitable business, keeping 9.4% of every revenue dollar as net income compared to NIO's -35.0%. On growth, NIO holds the edge at +9.0% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | NIONIO Inc. | TSLATesla, Inc. | TMToyota Motor Corp… |
|---|---|---|---|
| RevenueTrailing 12 months | $69.4B | $94.8B | $49.39T |
| EBITDAEarnings before interest/tax | -$23.0B | $10.5B | $6.59T |
| Net IncomeAfter-tax profit | -$24.3B | $3.8B | $4.63T |
| Free Cash FlowCash after capex | $0 | $6.2B | $147.8B |
| Gross MarginGross profit ÷ Revenue | +10.3% | +18.0% | +18.0% |
| Operating MarginEBIT ÷ Revenue | -32.6% | +4.6% | +8.8% |
| Net MarginNet income ÷ Revenue | -35.0% | +4.0% | +9.4% |
| FCF MarginFCF ÷ Revenue | -25.8% | +6.6% | +0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.0% | -3.1% | +8.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +7.6% | -63.5% | +65.7% |
Valuation Metrics
At 10.5x trailing earnings, TM trades at a 97% valuation discount to TSLA's 372.7x P/E. Adjusting for growth (PEG ratio), TM offers better value at 0.52x vs TSLA's 9.62x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | NIONIO Inc. | TSLATesla, Inc. | TMToyota Motor Corp… |
|---|---|---|---|
| Market CapShares × price | $10.2B | $1.51T | $315.9B |
| Enterprise ValueMkt cap + debt − cash | $12.3B | $1.50T | $506.8B |
| Trailing P/EPrice ÷ TTM EPS | -3.03x | 372.69x | 10.53x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 202.78x | 0.08x |
| PEG RatioP/E ÷ EPS growth rate | — | 9.62x | 0.52x |
| EV / EBITDAEnterprise value multiple | — | 142.98x | 11.23x |
| Price / SalesMarket cap ÷ Revenue | 1.06x | 15.92x | 1.03x |
| Price / BookPrice ÷ Book value/share | 5.08x | 17.19x | 1.35x |
| Price / FCFMarket cap ÷ FCF | — | 242.74x | — |
Profitability & Efficiency
TM delivers a 12.0% return on equity — every $100 of shareholder capital generates $12 in annual profit, vs $-4 for NIO. TSLA carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to NIO's 2.50x. On the Piotroski fundamental quality scale (0–9), TSLA scores 6/9 vs NIO's 3/9, reflecting solid financial health.
| Metric | NIONIO Inc. | TSLATesla, Inc. | TMToyota Motor Corp… |
|---|---|---|---|
| ROE (TTM)Return on equity | -3.7% | +4.6% | +12.0% |
| ROA (TTM)Return on assets | -24.3% | +2.8% | +4.7% |
| ROICReturn on invested capital | -55.2% | +4.5% | +5.6% |
| ROCEReturn on capital employed | -41.7% | +4.4% | +7.7% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 6 | 5 |
| Debt / EquityFinancial leverage | 2.50x | 0.10x | 1.05x |
| Net DebtTotal debt minus cash | $14.5B | -$8.1B | $29.81T |
| Cash & Equiv.Liquid assets | $19.3B | $16.5B | $8.98T |
| Total DebtShort + long-term debt | $33.8B | $8.4B | $38.79T |
| Interest CoverageEBIT ÷ Interest expense | -25.29x | 16.62x | 38.49x |
Total Returns (with DRIP)
A $10,000 investment in TM five years ago would be worth $17,804 today (with dividends reinvested), compared to $979 for NIO. Over the past 12 months, TSLA leads with a +37.4% total return vs NIO's +5.2%. The 3-year compound annual growth rate (CAGR) favors TSLA at 25.1% vs NIO's -19.7% — a key indicator of consistent wealth creation.
| Metric | NIONIO Inc. | TSLATesla, Inc. | TMToyota Motor Corp… |
|---|---|---|---|
| YTD ReturnYear-to-date | -5.3% | -8.1% | +11.2% |
| 1-Year ReturnPast 12 months | +5.2% | +37.4% | +36.7% |
| 3-Year ReturnCumulative with dividends | -48.1% | +95.7% | +89.4% |
| 5-Year ReturnCumulative with dividends | -90.2% | +68.1% | +78.0% |
| 10-Year ReturnCumulative with dividends | -26.2% | +3044.6% | +174.4% |
| CAGR (3Y)Annualised 3-year return | -19.7% | +25.1% | +23.7% |
Risk & Volatility
NIO is the less volatile stock with a 0.91 beta — it tends to amplify market swings less than TSLA's 2.16 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TM currently trades 97.4% from its 52-week high vs NIO's 60.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | NIONIO Inc. | TSLATesla, Inc. | TMToyota Motor Corp… |
|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.91x | 2.16x | 0.93x |
| 52-Week HighHighest price in past year | $8.02 | $498.83 | $248.90 |
| 52-Week LowLowest price in past year | $3.02 | $214.25 | $155.00 |
| % of 52W HighCurrent price vs 52-week peak | +60.7% | +80.7% | +97.4% |
| RSI (14)Momentum oscillator 0–100 | 54.9 | 44.1 | 59.2 |
| Avg Volume (50D)Average daily shares traded | 38.8M | 52.3M | 254K |
Analyst Outlook
Analyst consensus: NIO as "Buy", TSLA as "Hold", TM as "Hold". Consensus price targets imply 37.6% upside for NIO (target: $7) vs -26.0% for TM (target: $179). TM is the only dividend payer here at 2.28% yield — a key consideration for income-focused portfolios.
| Metric | NIONIO Inc. | TSLATesla, Inc. | TMToyota Motor Corp… |
|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Hold | Hold |
| Price TargetConsensus 12-month target | $6.70 | $458.67 | $179.41 |
| # AnalystsCovering analysts | 23 | 80 | 15 |
| Dividend YieldAnnual dividend ÷ price | — | — | +2.3% |
| Dividend StreakConsecutive years of raises | — | — | 4 |
| Dividend / ShareAnnual DPS | — | — | $863.50 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% | +2.4% |
Historical Charts
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Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Feb 20 | Feb 26 | Change |
|---|---|---|---|
| NIO Inc. (NIO) | 100 | 109.44 | +9.4% |
| Tesla, Inc. (TSLA) | 100 | 947.25 | +847.2% |
| Toyota Motor Corpor… (TM) | 100 | 177.12 | +77.1% |
Toyota Motor Corpor… (TM) returned +78% over 5 years vs NIO Inc. (NIO)'s -90%. A $10,000 investment in TM 5 years ago would be worth $17,804 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| NIO Inc. (NIO) | $0.00 | $65.7B | — |
| Tesla, Inc. (TSLA) | $7.0B | $94.8B | +1254.6% |
| Toyota Motor Corpor… (TM) | $28.4T | $48.0T | +69.1% |
Tesla, Inc.'s revenue grew from $7.0B (2016) to $94.8B (2025) — a 33.6% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| NIO Inc. (NIO) | -195.1% | -34.5% | +82.3% |
| Tesla, Inc. (TSLA) | -9.6% | 4.0% | +141.5% |
| Toyota Motor Corpor… (TM) | 8.1% | 9.9% | +21.8% |
Tesla, Inc.'s net margin went from -10% (2016) to 4% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Tesla, Inc. (TSLA) | 216.1 | 416.4 | +92.7% |
| Toyota Motor Corpor… (TM) | 0.1 | 0.1 | +0.0% |
Tesla, Inc. has traded in a 34x–416x P/E range over 5 years; current trailing P/E is ~373x. Toyota Motor Corporation has traded in a 0x–0x P/E range over 9 years; current trailing P/E is ~11x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| NIO Inc. (NIO) | -0.5 | -11.03 | -2106.0% |
| Tesla, Inc. (TSLA) | -0.31 | 1.08 | +448.4% |
| Toyota Motor Corpor… (TM) | 1,470.7 | 3,595.6 | +144.5% |
Tesla, Inc.'s EPS grew from $-0.31 (2016) to $1.08 (2025).
Chart 6Free Cash Flow — 5 Years
NIO Inc. generated $-17B FCF in 2024 (-704% vs 2021). Tesla, Inc. generated $6B FCF in 2025 (+79% vs 2021).
NIO vs TSLA vs TM: Key Questions Answered
9 questions · data-driven answers · updated daily
01Is NIO or TSLA or TM a better buy right now?
Toyota Motor Corporation (TM) offers the better valuation at 10.5x trailing P/E (0.1x forward), making it the more compelling value choice. Analysts rate NIO Inc. (NIO) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — NIO or TSLA or TM?
On trailing P/E, Toyota Motor Corporation (TM) is the cheapest at 10.5x versus Tesla, Inc. at 372.7x. On forward P/E, Toyota Motor Corporation is actually cheaper at 0.1x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Toyota Motor Corporation wins at 0.00x versus Tesla, Inc.'s 5.23x — a PEG below 1.0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — NIO or TSLA or TM?
Over the past 5 years, Toyota Motor Corporation (TM) delivered a total return of +78.0%, compared to -90.2% for NIO Inc. (NIO). A $10,000 investment in TM five years ago would be worth approximately $18K today (assuming dividends reinvested). Over 10 years, the gap is even starker: TSLA returned +30.4% versus NIO's -26.2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — NIO or TSLA or TM?
By beta (market sensitivity over 5 years), NIO Inc. (NIO) is the lower-risk stock at 0.91β versus Tesla, Inc.'s 2.16β — meaning TSLA is approximately 138% more volatile than NIO relative to the S&P 500. On balance sheet safety, Tesla, Inc. (TSLA) carries a lower debt/equity ratio of 10% versus 3% for NIO Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — NIO or TSLA or TM?
Toyota Motor Corporation (TM) is the more profitable company, earning 9.9% net margin versus -34.5% for NIO Inc. — meaning it keeps 9.9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TM leads at 10.0% versus -33.3% for NIO. At the gross margin level — before operating expenses — TM leads at 19.9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is NIO or TSLA or TM more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Toyota Motor Corporation (TM) is the more undervalued stock at a PEG of 0.00x versus Tesla, Inc.'s 5.23x. A PEG below 1.0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Toyota Motor Corporation (TM) trades at 0.1x forward P/E versus 202.8x for Tesla, Inc. — 202.7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for NIO: 37.6% to $6.70.
07Which pays a better dividend — NIO or TSLA or TM?
In this comparison, TM (2.3% yield) pays a dividend. NIO, TSLA do not pay a meaningful dividend and should not be held primarily for income.
08Is NIO or TSLA or TM better for a retirement portfolio?
For long-horizon retirement investors, Toyota Motor Corporation (TM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.93), 2.3% yield, +174.4% 10Y return). Tesla, Inc. (TSLA) carries a higher beta of 2.16 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (TM: +174.4%, TSLA: +30.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between NIO and TSLA and TM?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: NIO is a mid-cap quality compounder stock; TSLA is a mega-cap quality compounder stock; TM is a large-cap deep-value stock. TM pays a dividend while NIO, TSLA do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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