Comprehensive Stock Comparison
Compare Rh (RH) vs Amazon.com, Inc. (AMZN) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | AMZN | 12.4% revenue growth vs RH's 5.0% |
| Value | RH | Lower P/E (23.8x vs 27.0x) |
| Quality / Margins | AMZN | 10.8% net margin vs RH's 3.2% |
| Stability / Safety | AMZN | Beta 1.31 vs RH's 2.73 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | AMZN | -1.1% vs RH's -48.5% |
| Efficiency (ROA) | AMZN | 9.5% ROA vs RH's 2.3%, ROIC 14.7% vs 6.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
RH is a luxury home furnishings retailer offering high-end furniture, lighting, textiles, and decor through its distinctive galleries and online channels. It generates revenue primarily through direct retail sales of its premium home products — with a growing hospitality segment — while maintaining high margins through its curated brand experience. The company's moat lies in its aspirational brand positioning, architectural gallery destinations that create immersive experiences, and its integrated ecosystem of products, spaces, and services.
Amazon is a global e-commerce and technology giant that operates online marketplaces, physical stores, and cloud computing services. It generates revenue primarily from online retail sales (~80% of total), Amazon Web Services cloud computing (~15%), and advertising/subscription services like Prime. Its key competitive advantage is an immense logistics network and data infrastructure moat—including AWS's dominant cloud position—that creates massive scale economies and ecosystem lock-in.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
AMZN leads in 4 of 6 categories (Financial Metrics, Profitability & Efficiency). RH leads in 1 (Valuation Metrics).
Financial Metrics (TTM)
AMZN is the larger business by revenue, generating $716.9B annually — 210.3x RH's $3.4B. AMZN is the more profitable business, keeping 10.8% of every revenue dollar as net income compared to RH's 3.2%. On growth, AMZN holds the edge at +13.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | RHRh | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $3.4B | $716.9B |
| EBITDAEarnings before interest/tax | $465M | $126.3B |
| Net IncomeAfter-tax profit | $110M | $77.7B |
| Free Cash FlowCash after capex | $128M | $7.7B |
| Gross MarginGross profit ÷ Revenue | +44.5% | +50.3% |
| Operating MarginEBIT ÷ Revenue | +10.6% | +11.2% |
| Net MarginNet income ÷ Revenue | +3.2% | +10.8% |
| FCF MarginFCF ÷ Revenue | +3.8% | +1.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | +8.9% | +13.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +10.2% | +4.8% |
Valuation Metrics
At 29.3x trailing earnings, AMZN trades at a 36% valuation discount to RH's 45.8x P/E. On an enterprise value basis, RH's 15.5x EV/EBITDA is more attractive than AMZN's 18.4x.
| Metric | RHRh | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $3.1B | $2.25T |
| Enterprise ValueMkt cap + debt − cash | $7.0B | $2.32T |
| Trailing P/EPrice ÷ TTM EPS | 45.78x | 29.29x |
| Forward P/EPrice ÷ next-FY EPS est. | 23.76x | 27.03x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.05x |
| EV / EBITDAEnterprise value multiple | 15.48x | 18.38x |
| Price / SalesMarket cap ÷ Revenue | 0.98x | 3.14x |
| Price / BookPrice ÷ Book value/share | — | 5.55x |
| Price / FCFMarket cap ÷ FCF | — | 292.96x |
Profitability & Efficiency
RH delivers a 32.9% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $19 for AMZN. On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs RH's 5/9, reflecting solid financial health.
| Metric | RHRh | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +32.9% | +18.9% |
| ROA (TTM)Return on assets | +2.3% | +9.5% |
| ROICReturn on invested capital | +6.9% | +14.7% |
| ROCEReturn on capital employed | +9.3% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | — | 0.37x |
| Net DebtTotal debt minus cash | $3.9B | $66.2B |
| Cash & Equiv.Liquid assets | $30M | $86.8B |
| Total DebtShort + long-term debt | $3.9B | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | 1.12x | 42.78x |
Total Returns (with DRIP)
A $10,000 investment in AMZN five years ago would be worth $13,349 today (with dividends reinvested), compared to $3,275 for RH. Over the past 12 months, AMZN leads with a -1.1% total return vs RH's -48.5%. The 3-year compound annual growth rate (CAGR) favors AMZN at 30.6% vs RH's -17.9% — a key indicator of consistent wealth creation.
| Metric | RHRh | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -14.3% | -7.3% |
| 1-Year ReturnPast 12 months | -48.5% | -1.1% |
| 3-Year ReturnCumulative with dividends | -44.6% | +122.9% |
| 5-Year ReturnCumulative with dividends | -67.2% | +33.5% |
| 10-Year ReturnCumulative with dividends | +336.2% | +660.0% |
| CAGR (3Y)Annualised 3-year return | -17.9% | +30.6% |
Risk & Volatility
AMZN is the less volatile stock with a 1.31 beta — it tends to amplify market swings less than RH's 2.73 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 81.2% from its 52-week high vs RH's 49.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | RHRh | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.73x | 1.31x |
| 52-Week HighHighest price in past year | $331.77 | $258.60 |
| 52-Week LowLowest price in past year | $123.03 | $161.38 |
| % of 52W HighCurrent price vs 52-week peak | +49.9% | +81.2% |
| RSI (14)Momentum oscillator 0–100 | 42.2 | 39.9 |
| Avg Volume (50D)Average daily shares traded | 794K | 40.7M |
Analyst Outlook
Wall Street rates RH as "Buy" and AMZN as "Buy". Consensus price targets imply 35.2% upside for AMZN (target: $284) vs 28.3% for RH (target: $213).
| Metric | RHRh | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $212.67 | $283.97 |
| # AnalystsCovering analysts | 36 | 94 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.4% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Rh (RH) | 100 | 101.44 | +1.4% |
| Amazon.com, Inc. (AMZN) | 100 | 248.68 | +148.7% |
Amazon.com, Inc. (AMZN) returned +33% over 5 years vs Rh (RH)'s -67%. A $10,000 investment in AMZN 5 years ago would be worth $13,349 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Rh (RH) | $2.1B | $3.2B | +49.0% |
| Amazon.com, Inc. (AMZN) | $136.0B | $716.9B | +427.2% |
Amazon.com, Inc.'s revenue grew from $136.0B (2016) to $716.9B (2025) — a 20.3% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Rh (RH) | 0.3% | 2.3% | +799.8% |
| Amazon.com, Inc. (AMZN) | 1.7% | 10.8% | +521.4% |
Amazon.com, Inc.'s net margin went from 2% (2016) to 11% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Rh (RH) | 21.1 | 108.7 | +415.2% |
| Amazon.com, Inc. (AMZN) | 188.6 | 32.2 | -82.9% |
Rh has traded in a 13x–109x P/E range over 7 years; current trailing P/E is ~46x. Amazon.com, Inc. has traded in a 32x–189x P/E range over 8 years; current trailing P/E is ~29x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Rh (RH) | 0.13 | 3.62 | +2684.6% |
| Amazon.com, Inc. (AMZN) | 0.25 | 7.17 | +2768.0% |
Amazon.com, Inc.'s EPS grew from $0.25 (2016) to $7.17 (2025) — a 45% CAGR.
Chart 6Free Cash Flow — 5 Years
Rh generated $-214M FCF in 2024 (-145% vs 2021). Amazon.com, Inc. generated $8B FCF in 2025 (+152% vs 2021).
RH vs AMZN: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is RH or AMZN a better buy right now?
Amazon.com, Inc. (AMZN) offers the better valuation at 29.3x trailing P/E (27.0x forward), making it the more compelling value choice. Analysts rate Rh (RH) a "Buy" — based on 36 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — RH or AMZN?
On trailing P/E, Amazon.com, Inc. (AMZN) is the cheapest at 29.3x versus Rh at 45.8x. On forward P/E, Rh is actually cheaper at 23.8x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — RH or AMZN?
Over the past 5 years, Amazon.com, Inc. (AMZN) delivered a total return of +33.5%, compared to -67.2% for Rh (RH). A $10,000 investment in AMZN five years ago would be worth approximately $13K today (assuming dividends reinvested). Over 10 years, the gap is even starker: AMZN returned +660.0% versus RH's +336.2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — RH or AMZN?
By beta (market sensitivity over 5 years), Amazon.com, Inc. (AMZN) is the lower-risk stock at 1.31β versus Rh's 2.73β — meaning RH is approximately 108% more volatile than AMZN relative to the S&P 500.
05Which has better profit margins — RH or AMZN?
Amazon.com, Inc. (AMZN) is the more profitable company, earning 10.8% net margin versus 2.3% for Rh — meaning it keeps 10.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11.2% versus 10.1% for RH. At the gross margin level — before operating expenses — AMZN leads at 50.3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is RH or AMZN more undervalued right now?
On forward earnings alone, Rh (RH) trades at 23.8x forward P/E versus 27.0x for Amazon.com, Inc. — 3.3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMZN: 35.2% to $283.97.
07Which pays a better dividend — RH or AMZN?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is RH or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Amazon.com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+660.0% 10Y return). Rh (RH) carries a higher beta of 2.73 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMZN: +660.0%, RH: +336.2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between RH and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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