Comprehensive Stock Comparison
Compare The Brand House Collective, Inc. (TBHC) vs Amazon.com, Inc. (AMZN) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
Selected Stocks
Add up to 10 tickers. Use presets or search to get started.
Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | AMZN | 12.4% revenue growth vs TBHC's -5.8% |
| Quality / Margins | AMZN | 10.8% net margin vs TBHC's -7.6% |
| Stability / Safety | TBHC | Beta 1.17 vs AMZN's 1.31 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | AMZN | -1.1% vs TBHC's -21.2% |
| Efficiency (ROA) | AMZN | 9.5% ROA vs TBHC's -14.3%, ROIC 14.7% vs -6.1% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
The Brand House Collective operates as a specialty retailer of home décor and furnishings through both physical stores and e-commerce. It generates revenue primarily from direct-to-consumer sales of holiday décor, furniture, textiles, and decorative accessories — with its e-commerce channel representing a growing portion of sales. The company's competitive advantage lies in its established brand recognition in the home décor space and its multi-channel retail strategy that combines physical stores with online shopping.
Amazon is a global e-commerce and technology giant that operates online marketplaces, physical stores, and cloud computing services. It generates revenue primarily from online retail sales (~80% of total), Amazon Web Services cloud computing (~15%), and advertising/subscription services like Prime. Its key competitive advantage is an immense logistics network and data infrastructure moat—including AWS's dominant cloud position—that creates massive scale economies and ecosystem lock-in.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
AMZN leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). TBHC leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
AMZN is the larger business by revenue, generating $716.9B annually — 1704.5x TBHC's $421M. AMZN is the more profitable business, keeping 10.8% of every revenue dollar as net income compared to TBHC's -7.6%. On growth, AMZN holds the edge at +13.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | TBHCThe Brand House C… | AMZNAmazon.com, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $421M | $716.9B |
| EBITDAEarnings before interest/tax | -$14M | $126.3B |
| Net IncomeAfter-tax profit | -$32M | $77.7B |
| Free Cash FlowCash after capex | -$5M | $7.7B |
| Gross MarginGross profit ÷ Revenue | +26.1% | +50.3% |
| Operating MarginEBIT ÷ Revenue | -5.3% | +11.2% |
| Net MarginNet income ÷ Revenue | -7.6% | +10.8% |
| FCF MarginFCF ÷ Revenue | -1.2% | +1.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | -12.2% | +13.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +18.9% | +4.8% |
Valuation Metrics
| Metric | TBHCThe Brand House C… | AMZNAmazon.com, Inc. |
|---|---|---|
| Market CapShares × price | $24M | $2.25T |
| Enterprise ValueMkt cap + debt − cash | $214M | $2.32T |
| Trailing P/EPrice ÷ TTM EPS | -0.61x | 29.29x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 27.03x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.05x |
| EV / EBITDAEnterprise value multiple | — | 18.38x |
| Price / SalesMarket cap ÷ Revenue | 0.06x | 3.14x |
| Price / BookPrice ÷ Book value/share | — | 5.55x |
| Price / FCFMarket cap ÷ FCF | — | 292.96x |
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), AMZN scores 6/9 vs TBHC's 3/9, reflecting solid financial health.
| Metric | TBHCThe Brand House C… | AMZNAmazon.com, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | — | +18.9% |
| ROA (TTM)Return on assets | -14.3% | +9.5% |
| ROICReturn on invested capital | -6.1% | +14.7% |
| ROCEReturn on capital employed | -12.2% | +15.3% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 6 |
| Debt / EquityFinancial leverage | — | 0.37x |
| Net DebtTotal debt minus cash | $190M | $66.2B |
| Cash & Equiv.Liquid assets | $4M | $86.8B |
| Total DebtShort + long-term debt | $194M | $153.0B |
| Interest CoverageEBIT ÷ Interest expense | -4.09x | 42.78x |
Total Returns (with DRIP)
A $10,000 investment in AMZN five years ago would be worth $13,349 today (with dividends reinvested), compared to $370 for TBHC. Over the past 12 months, AMZN leads with a -1.1% total return vs TBHC's -21.2%. The 3-year compound annual growth rate (CAGR) favors AMZN at 30.6% vs TBHC's -30.7% — a key indicator of consistent wealth creation.
| Metric | TBHCThe Brand House C… | AMZNAmazon.com, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -8.5% | -7.3% |
| 1-Year ReturnPast 12 months | -21.2% | -1.1% |
| 3-Year ReturnCumulative with dividends | -66.7% | +122.9% |
| 5-Year ReturnCumulative with dividends | -96.3% | +33.5% |
| 10-Year ReturnCumulative with dividends | -92.4% | +660.0% |
| CAGR (3Y)Annualised 3-year return | -30.7% | +30.6% |
Risk & Volatility
TBHC is the less volatile stock with a 1.17 beta — it tends to amplify market swings less than AMZN's 1.31 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 81.2% from its 52-week high vs TBHC's 45.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | TBHCThe Brand House C… | AMZNAmazon.com, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.17x | 1.31x |
| 52-Week HighHighest price in past year | $2.40 | $258.60 |
| 52-Week LowLowest price in past year | $0.99 | $161.38 |
| % of 52W HighCurrent price vs 52-week peak | +45.0% | +81.2% |
| RSI (14)Momentum oscillator 0–100 | 49.1 | 39.9 |
| Avg Volume (50D)Average daily shares traded | 81K | 40.7M |
Analyst Outlook
| Metric | TBHCThe Brand House C… | AMZNAmazon.com, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $283.97 |
| # AnalystsCovering analysts | — | 94 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 3 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| The Brand House Col… (TBHC) | 100 | 98.39 | -1.6% |
| Amazon.com, Inc. (AMZN) | 100 | 254.54 | +154.5% |
Amazon.com, Inc. (AMZN) returned +33% over 5 years vs The Brand House Col… (TBHC)'s -96%. A $10,000 investment in AMZN 5 years ago would be worth $13,349 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| The Brand House Col… (TBHC) | $594M | $441M | -25.7% |
| Amazon.com, Inc. (AMZN) | $136.0B | $716.9B | +427.2% |
Amazon.com, Inc.'s revenue grew from $136.0B (2016) to $716.9B (2025) — a 20.3% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| The Brand House Col… (TBHC) | 1.9% | -5.2% | -382.0% |
| Amazon.com, Inc. (AMZN) | 1.7% | 10.8% | +521.4% |
Amazon.com, Inc.'s net margin went from 2% (2016) to 11% (2025).
Chart 4P/E Ratio History — 8 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| The Brand House Col… (TBHC) | 36.3 | 9.9 | -72.7% |
| Amazon.com, Inc. (AMZN) | 188.6 | 32.2 | -82.9% |
The Brand House Collective, Inc. has traded in a 10x–40x P/E range over 4 years; current trailing P/E is ~-1x. Amazon.com, Inc. has traded in a 32x–189x P/E range over 8 years; current trailing P/E is ~29x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| The Brand House Col… (TBHC) | 0.68 | -1.77 | -360.3% |
| Amazon.com, Inc. (AMZN) | 0.25 | 7.17 | +2768.0% |
Amazon.com, Inc.'s EPS grew from $0.25 (2016) to $7.17 (2025) — a 45% CAGR.
Chart 6Free Cash Flow — 5 Years
The Brand House Collective, Inc. generated $-22M FCF in 2024 (+43% vs 2021). Amazon.com, Inc. generated $8B FCF in 2025 (+152% vs 2021).
TBHC vs AMZN: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is TBHC or AMZN a better buy right now?
Amazon.com, Inc. (AMZN) offers the better valuation at 29.3x trailing P/E (27.0x forward), making it the more compelling value choice. Analysts rate Amazon.com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — TBHC or AMZN?
Over the past 5 years, Amazon.com, Inc. (AMZN) delivered a total return of +33.5%, compared to -96.3% for The Brand House Collective, Inc. (TBHC). A $10,000 investment in AMZN five years ago would be worth approximately $13K today (assuming dividends reinvested). Over 10 years, the gap is even starker: AMZN returned +660.0% versus TBHC's -92.4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — TBHC or AMZN?
By beta (market sensitivity over 5 years), The Brand House Collective, Inc. (TBHC) is the lower-risk stock at 1.17β versus Amazon.com, Inc.'s 1.31β — meaning AMZN is approximately 13% more volatile than TBHC relative to the S&P 500.
04Which has better profit margins — TBHC or AMZN?
Amazon.com, Inc. (AMZN) is the more profitable company, earning 10.8% net margin versus -5.2% for The Brand House Collective, Inc. — meaning it keeps 10.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11.2% versus -3.2% for TBHC. At the gross margin level — before operating expenses — AMZN leads at 50.3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — TBHC or AMZN?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is TBHC or AMZN better for a retirement portfolio?
For long-horizon retirement investors, Amazon.com, Inc. (AMZN) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+660.0% 10Y return). Both have compounded well over 10 years (AMZN: +660.0%, TBHC: -92.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between TBHC and AMZN?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that beat both.