Comprehensive Stock Comparison
Compare Amplitude, Inc. (AMPL) vs Kingsoft Cloud Holdings Limited (KC) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | AMPL | 14.7% revenue growth vs KC's 10.5% |
| Quality / Margins | KC | -10.8% net margin vs AMPL's -25.8% |
| Stability / Safety | AMPL | Beta 1.51 vs KC's 1.61, lower leverage |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | KC | -17.5% vs AMPL's -42.0% |
| Efficiency (ROA) | KC | -3.8% ROA vs AMPL's -21.0%, ROIC -17.7% vs -47.8% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Amplitude provides a digital optimization platform that helps companies analyze user behavior and improve their digital products through data-driven insights. It generates revenue primarily from subscription fees for its SaaS platform — including analytics, experimentation, and personalization tools — with additional income from professional services and training. The company's key advantage is its proprietary Behavioral Graph database that enables real-time, deep analysis of customer actions across digital touchpoints.
Kingsoft Cloud is a Chinese cloud service provider offering public cloud infrastructure and enterprise cloud solutions to businesses across various industries. It generates revenue primarily from public cloud services — including computing, storage, and content delivery — and enterprise cloud services for specific verticals like finance and healthcare. Its competitive advantage stems from its integration with the broader Kingsoft ecosystem — including gaming and office software — which creates cross-selling opportunities and customer stickiness.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
KC leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). AMPL leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
KC is the larger business by revenue, generating $9.0B annually — 26.3x AMPL's $343M. KC is the more profitable business, keeping -10.8% of every revenue dollar as net income compared to AMPL's -25.8%. On growth, KC holds the edge at +33.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | AMPLAmplitude, Inc. | KCKingsoft Cloud Ho… |
|---|---|---|
| RevenueTrailing 12 months | $343M | $9.0B |
| EBITDAEarnings before interest/tax | -$86M | $1.3B |
| Net IncomeAfter-tax profit | -$89M | -$971M |
| Free Cash FlowCash after capex | $25M | -$343M |
| Gross MarginGross profit ÷ Revenue | +74.0% | +16.2% |
| Operating MarginEBIT ÷ Revenue | -28.0% | -8.3% |
| Net MarginNet income ÷ Revenue | -25.8% | -10.8% |
| FCF MarginFCF ÷ Revenue | +7.3% | -3.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | +17.0% | +33.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +50.0% | +99.6% |
Valuation Metrics
| Metric | AMPLAmplitude, Inc. | KCKingsoft Cloud Ho… |
|---|---|---|
| Market CapShares × price | $216M | $49.7B |
| Enterprise ValueMkt cap + debt − cash | $142M | $50.1B |
| Trailing P/EPrice ÷ TTM EPS | -10.90x | -11.42x |
| Forward P/EPrice ÷ next-FY EPS est. | 66.12x | — |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 0.63x | 43.80x |
| Price / BookPrice ÷ Book value/share | 3.93x | 4.12x |
| Price / FCFMarket cap ÷ FCF | 7.67x | — |
Profitability & Efficiency
KC delivers a -13.7% return on equity — every $100 of shareholder capital generates $-14 in annual profit, vs $-36 for AMPL. AMPL carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to KC's 0.94x.
| Metric | AMPLAmplitude, Inc. | KCKingsoft Cloud Ho… |
|---|---|---|
| ROE (TTM)Return on equity | -36.1% | -13.7% |
| ROA (TTM)Return on assets | -21.0% | -3.8% |
| ROICReturn on invested capital | -47.8% | -17.7% |
| ROCEReturn on capital employed | -34.5% | -20.9% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 4 |
| Debt / EquityFinancial leverage | 0.03x | 0.94x |
| Net DebtTotal debt minus cash | -$74M | $2.5B |
| Cash & Equiv.Liquid assets | $81M | $2.6B |
| Total DebtShort + long-term debt | $7M | $5.2B |
| Interest CoverageEBIT ÷ Interest expense | — | -1.40x |
Total Returns (with DRIP)
A $10,000 investment in KC five years ago would be worth $2,210 today (with dividends reinvested), compared to $1,332 for AMPL. Over the past 12 months, KC leads with a -17.5% total return vs AMPL's -42.0%. The 3-year compound annual growth rate (CAGR) favors KC at 51.8% vs AMPL's -17.9% — a key indicator of consistent wealth creation.
| Metric | AMPLAmplitude, Inc. | KCKingsoft Cloud Ho… |
|---|---|---|
| YTD ReturnYear-to-date | -33.2% | +23.3% |
| 1-Year ReturnPast 12 months | -42.0% | -17.5% |
| 3-Year ReturnCumulative with dividends | -44.7% | +250.1% |
| 5-Year ReturnCumulative with dividends | -86.7% | -77.9% |
| 10-Year ReturnCumulative with dividends | -86.7% | -43.5% |
| CAGR (3Y)Annualised 3-year return | -17.9% | +51.8% |
Risk & Volatility
AMPL is the less volatile stock with a 1.51 beta — it tends to amplify market swings less than KC's 1.61 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. KC currently trades 68.9% from its 52-week high vs AMPL's 50.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | AMPLAmplitude, Inc. | KCKingsoft Cloud Ho… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.51x | 1.61x |
| 52-Week HighHighest price in past year | $14.49 | $19.57 |
| 52-Week LowLowest price in past year | $6.00 | $10.29 |
| % of 52W HighCurrent price vs 52-week peak | +50.4% | +68.9% |
| RSI (14)Momentum oscillator 0–100 | 42.8 | 45.8 |
| Avg Volume (50D)Average daily shares traded | 1.5M | 1.1M |
Analyst Outlook
Wall Street rates AMPL as "Buy" and KC as "Buy". Consensus price targets imply 64.4% upside for AMPL (target: $12) vs 35.8% for KC (target: $18).
| Metric | AMPLAmplitude, Inc. | KCKingsoft Cloud Ho… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $12.00 | $18.30 |
| # AnalystsCovering analysts | 12 | 10 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +14.2% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Sep 21 | Feb 26 | Change |
|---|---|---|---|
| Amplitude, Inc. (AMPL) | 100 | 16.53 | -83.5% |
| Kingsoft Cloud Hold… (KC) | 100 | 48.85 | -51.1% |
Kingsoft Cloud Hold… (KC) returned -78% over 5 years vs Amplitude, Inc. (AMPL)'s -87%.
Chart 2Revenue Growth — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| Amplitude, Inc. (AMPL) | $68M | $343M | +401.5% |
| Kingsoft Cloud Hold… (KC) | $2.3B | $7.8B | +237.8% |
Chart 3Net Margin Trend — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| Amplitude, Inc. (AMPL) | -49.0% | -25.8% | +47.3% |
| Kingsoft Cloud Hold… (KC) | -45.4% | -25.3% | +44.3% |
Chart 4EPS Growth — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| Amplitude, Inc. (AMPL) | -1.37 | -0.67 | +51.1% |
| Kingsoft Cloud Hold… (KC) | -33.23 | -8.1 | +75.6% |
Chart 5Free Cash Flow — 5 Years
Amplitude, Inc. generated $28M FCF in 2025 (+181% vs 2021). Kingsoft Cloud Holdings Limited generated $-3B FCF in 2024 (-112% vs 2021).
AMPL vs KC: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is AMPL or KC a better buy right now?
Analysts rate Amplitude, Inc. (AMPL) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — AMPL or KC?
Over the past 5 years, Kingsoft Cloud Holdings Limited (KC) delivered a total return of -77.9%, compared to -86.7% for Amplitude, Inc. (AMPL). A $10,000 investment in KC five years ago would be worth approximately $2K today (assuming dividends reinvested). Over 10 years, the gap is even starker: KC returned -43.5% versus AMPL's -86.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — AMPL or KC?
By beta (market sensitivity over 5 years), Amplitude, Inc. (AMPL) is the lower-risk stock at 1.51β versus Kingsoft Cloud Holdings Limited's 1.61β — meaning KC is approximately 6% more volatile than AMPL relative to the S&P 500. On balance sheet safety, Amplitude, Inc. (AMPL) carries a lower debt/equity ratio of 3% versus 94% for Kingsoft Cloud Holdings Limited — giving it more financial flexibility in a downturn.
04Which has better profit margins — AMPL or KC?
Kingsoft Cloud Holdings Limited (KC) is the more profitable company, earning -25.3% net margin versus -25.8% for Amplitude, Inc. — meaning it keeps -25.3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KC leads at -22.3% versus -28.0% for AMPL. At the gross margin level — before operating expenses — AMPL leads at 74.0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Is AMPL or KC more undervalued right now?
Analyst consensus price targets imply the most upside for AMPL: 64.4% to $12.00.
06Which pays a better dividend — AMPL or KC?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is AMPL or KC better for a retirement portfolio?
For long-horizon retirement investors, Amplitude, Inc. (AMPL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Kingsoft Cloud Holdings Limited (KC) carries a higher beta of 1.61 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (AMPL: -86.7%, KC: -43.5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between AMPL and KC?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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