Comprehensive Stock Comparison
Compare The Beachbody Company, Inc. (BODI) vs Trump Media & Technology Group Corp. (DJT) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | DJT | -12.4% revenue growth vs BODI's -20.5% |
| Quality / Margins | BODI | -15.1% net margin vs DJT's -39.2% |
| Stability / Safety | BODI | Beta 1.18 vs DJT's 1.72 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | BODI | -11.6% vs DJT's -55.6% |
| Efficiency (ROA) | DJT | -4.4% ROA vs BODI's -29.1%, ROIC -38.1% vs -88.0% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
The Beachbody Company operates a subscription-based digital health and wellness platform offering fitness, nutrition, and stress-reduction programs. It generates revenue primarily through digital subscriptions to its Beachbody on Demand platform and BODi interactive service, supplemented by sales of nutritional products like Shakeology and supplements. The company's competitive advantage lies in its extensive library of proprietary fitness content and established brand recognition in the home workout market.
Trump Media & Technology Group operates Truth Social, a social media platform positioned as an alternative to mainstream networks with a focus on free speech. It generates revenue primarily through advertising on its platform — though still in early growth stages — and has plans for subscription services and other digital offerings. Its key advantage is its strong brand association with Donald Trump and his political movement, which creates a dedicated user base less sensitive to competitive pressures.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
BODI leads in 3 of 6 categories (Financial Metrics, Valuation Metrics). DJT leads in 1 (Profitability & Efficiency). 1 tied.
Financial Metrics (TTM)
BODI is the larger business by revenue, generating $283M annually — 76.8x DJT's $4M. BODI is the more profitable business, keeping -15.1% of every revenue dollar as net income compared to DJT's -39.2%. On growth, DJT holds the edge at -3.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | BODIThe Beachbody Com… | DJTTrump Media & Tec… |
|---|---|---|
| RevenueTrailing 12 months | $283M | $4M |
| EBITDAEarnings before interest/tax | -$3M | -$178M |
| Net IncomeAfter-tax profit | -$43M | -$144M |
| Free Cash FlowCash after capex | $6M | -$6M |
| Gross MarginGross profit ÷ Revenue | +72.0% | +59.4% |
| Operating MarginEBIT ÷ Revenue | -11.7% | -50.6% |
| Net MarginNet income ÷ Revenue | -15.1% | -39.2% |
| FCF MarginFCF ÷ Revenue | +2.0% | -170.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | -41.4% | -3.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +129.1% | -108.8% |
Valuation Metrics
| Metric | BODIThe Beachbody Com… | DJTTrump Media & Tec… |
|---|---|---|
| Market CapShares × price | $19M | $3.0B |
| Enterprise ValueMkt cap + debt − cash | $21M | $2.8B |
| Trailing P/EPrice ÷ TTM EPS | -0.66x | -4.54x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 0.05x | 818.31x |
| Price / BookPrice ÷ Book value/share | 1.68x | 1.99x |
| Price / FCFMarket cap ÷ FCF | — | — |
Profitability & Efficiency
DJT delivers a -6.3% return on equity — every $100 of shareholder capital generates $-6 in annual profit, vs $-173 for BODI. DJT carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to BODI's 0.80x. On the Piotroski fundamental quality scale (0–9), BODI scores 5/9 vs DJT's 4/9, reflecting solid financial health.
| Metric | BODIThe Beachbody Com… | DJTTrump Media & Tec… |
|---|---|---|
| ROE (TTM)Return on equity | -172.7% | -6.3% |
| ROA (TTM)Return on assets | -29.1% | -4.4% |
| ROICReturn on invested capital | -88.0% | -38.1% |
| ROCEReturn on capital employed | -83.5% | -43.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 4 |
| Debt / EquityFinancial leverage | 0.80x | 0.01x |
| Net DebtTotal debt minus cash | $2M | -$157M |
| Cash & Equiv.Liquid assets | $20M | $170M |
| Total DebtShort + long-term debt | $22M | $13M |
| Interest CoverageEBIT ÷ Interest expense | -6.60x | -8.02x |
Total Returns (with DRIP)
A $10,000 investment in DJT five years ago would be worth $2,118 today (with dividends reinvested), compared to $110 for BODI. Over the past 12 months, BODI leads with a -11.6% total return vs DJT's -55.6%. The 3-year compound annual growth rate (CAGR) favors BODI at -40.0% vs DJT's -40.4% — a key indicator of consistent wealth creation.
| Metric | BODIThe Beachbody Com… | DJTTrump Media & Tec… |
|---|---|---|
| YTD ReturnYear-to-date | -26.1% | -22.2% |
| 1-Year ReturnPast 12 months | -11.6% | -55.6% |
| 3-Year ReturnCumulative with dividends | -78.5% | -78.8% |
| 5-Year ReturnCumulative with dividends | -98.9% | -78.8% |
| 10-Year ReturnCumulative with dividends | -98.7% | -78.8% |
| CAGR (3Y)Annualised 3-year return | -40.0% | -40.4% |
Risk & Volatility
BODI is the less volatile stock with a 1.18 beta — it tends to amplify market swings less than DJT's 1.72 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BODI currently trades 55.0% from its 52-week high vs DJT's 38.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | BODIThe Beachbody Com… | DJTTrump Media & Tec… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.18x | 1.72x |
| 52-Week HighHighest price in past year | $12.66 | $27.78 |
| 52-Week LowLowest price in past year | $3.38 | $9.89 |
| % of 52W HighCurrent price vs 52-week peak | +55.0% | +38.6% |
| RSI (14)Momentum oscillator 0–100 | 31.1 | 42.1 |
| Avg Volume (50D)Average daily shares traded | 39K | 5.9M |
Analyst Outlook
| Metric | BODIThe Beachbody Com… | DJTTrump Media & Tec… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | — |
| Price TargetConsensus 12-month target | — | — |
| # AnalystsCovering analysts | — | — |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 0 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.1% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 24 | Feb 26 | Change |
|---|---|---|---|
| The Beachbody Compa… (BODI) | 100 | 151.23 | +51.2% |
| Trump Media & Techn… (DJT) | 77.02 | 24.37 | -68.4% |
Trump Media & Techn… (DJT) returned -79% over 5 years vs The Beachbody Compa… (BODI)'s -99%.
Chart 2Revenue Growth — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| The Beachbody Compa… (BODI) | $790M | $419M | -47.0% |
| Trump Media & Techn… (DJT) | $0.00 | $4M | — |
The Beachbody Company, Inc.'s revenue grew from $790M (2018) to $419M (2024) — a -10.0% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| The Beachbody Compa… (BODI) | -2.7% | -17.1% | -524.9% |
| Trump Media & Techn… (DJT) | 34.4% | -110.8% | -422.4% |
The Beachbody Company, Inc.'s net margin went from -3% (2018) to -17% (2024).
Chart 4EPS Growth — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| The Beachbody Compa… (BODI) | -18.09 | -10.51 | +41.9% |
| Trump Media & Techn… (DJT) | -0.59 | -2.36 | -300.0% |
The Beachbody Company, Inc.'s EPS grew from $-18.09 (2018) to $-10.51 (2024).
Chart 5Free Cash Flow — 5 Years
The Beachbody Company, Inc. generated $-2M FCF in 2024 (+99% vs 2021). Trump Media & Technology Group Corp. generated $-66M FCF in 2024 (-1608% vs 2021).
BODI vs DJT: Frequently Asked Questions
6 questions · data-driven answers · updated daily
01Which is the better long-term investment — BODI or DJT?
Over the past 5 years, Trump Media & Technology Group Corp. (DJT) delivered a total return of -78.8%, compared to -98.9% for The Beachbody Company, Inc. (BODI). A $10,000 investment in DJT five years ago would be worth approximately $2K today (assuming dividends reinvested). Over 10 years, the gap is even starker: DJT returned -78.8% versus BODI's -98.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
02Which is safer — BODI or DJT?
By beta (market sensitivity over 5 years), The Beachbody Company, Inc. (BODI) is the lower-risk stock at 1.18β versus Trump Media & Technology Group Corp.'s 1.72β — meaning DJT is approximately 46% more volatile than BODI relative to the S&P 500. On balance sheet safety, Trump Media & Technology Group Corp. (DJT) carries a lower debt/equity ratio of 1% versus 80% for The Beachbody Company, Inc. — giving it more financial flexibility in a downturn.
03Which has better profit margins — BODI or DJT?
The Beachbody Company, Inc. (BODI) is the more profitable company, earning -17.1% net margin versus -110.8% for Trump Media & Technology Group Corp. — meaning it keeps -17.1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BODI leads at -15.8% versus -51.4% for DJT. At the gross margin level — before operating expenses — DJT leads at 82.9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
04Which pays a better dividend — BODI or DJT?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
05Is BODI or DJT better for a retirement portfolio?
For long-horizon retirement investors, The Beachbody Company, Inc. (BODI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.18)). Trump Media & Technology Group Corp. (DJT) carries a higher beta of 1.72 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (BODI: -98.7%, DJT: -78.8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
06What are the main differences between BODI and DJT?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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