Comprehensive Stock Comparison
Compare Sprinklr, Inc. (CXM) vs Pegasystems Inc. (PEGA) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
Selected Stocks
Add up to 10 tickers. Use presets or search to get started.
Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | PEGA | 16.6% revenue growth vs CXM's 8.7% |
| Value | CXM | Lower P/E (12.8x vs 16.2x) |
| Quality / Margins | PEGA | 16.0% net margin vs CXM's 13.4% |
| Stability / Safety | CXM | Beta 1.08 vs PEGA's 1.43 |
| Dividends | PEGA | 0.2% yield; 1-year raise streak; CXM pays no meaningful dividend |
| Momentum (1Y) | PEGA | +11.7% vs CXM's -31.3% |
| Efficiency (ROA) | PEGA | 21.5% ROA vs CXM's 10.7%, ROIC 27.5% vs 3.4% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Sprinklr provides an enterprise cloud platform for unified customer experience management across digital channels. It generates revenue primarily through subscription fees for its software platform — which includes modules for customer care, marketing, advertising, and social engagement — with professional services contributing a smaller portion. The company's competitive advantage lies in its comprehensive, AI-powered platform that integrates customer data from numerous digital channels into a single system of record, creating switching costs for large enterprise clients.
Pegasystems is a software company that provides enterprise applications and platforms for customer engagement and business process automation. It generates revenue primarily through software licensing and cloud subscriptions — with its Pega Platform and Pega Infinity solutions — along with related consulting and support services. The company's key advantage is its unified low-code platform that combines customer relationship management, artificial intelligence, and process automation into a single system, creating switching costs for enterprise clients.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
PEGA leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). CXM leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
PEGA is the larger business by revenue, generating $1.7B annually — 2.1x CXM's $839M. Profitability is closely matched — net margins range from 16.0% (PEGA) to 13.4% (CXM). On growth, PEGA holds the edge at +17.3% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | CXMSprinklr, Inc. | PEGAPegasystems Inc. |
|---|---|---|
| RevenueTrailing 12 months | $839M | $1.7B |
| EBITDAEarnings before interest/tax | $47M | $342M |
| Net IncomeAfter-tax profit | $113M | $278M |
| Free Cash FlowCash after capex | $139M | $439M |
| Gross MarginGross profit ÷ Revenue | +68.7% | +75.7% |
| Operating MarginEBIT ÷ Revenue | +4.4% | +17.4% |
| Net MarginNet income ÷ Revenue | +13.4% | +16.0% |
| FCF MarginFCF ÷ Revenue | +16.6% | +25.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +9.2% | +17.3% |
| EPS Growth (YoY)Latest quarter vs prior year | -71.2% | +3.9% |
Valuation Metrics
At 13.2x trailing earnings, CXM trades at a 36% valuation discount to PEGA's 20.5x P/E. On an enterprise value basis, PEGA's 27.8x EV/EBITDA is more attractive than CXM's 31.3x.
| Metric | CXMSprinklr, Inc. | PEGAPegasystems Inc. |
|---|---|---|
| Market CapShares × price | $1.4B | $7.5B |
| Enterprise ValueMkt cap + debt − cash | $1.3B | $7.3B |
| Trailing P/EPrice ÷ TTM EPS | 13.23x | 20.53x |
| Forward P/EPrice ÷ next-FY EPS est. | 12.83x | 16.16x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 31.28x | 27.77x |
| Price / SalesMarket cap ÷ Revenue | 1.80x | 4.27x |
| Price / BookPrice ÷ Book value/share | 2.61x | 10.26x |
| Price / FCFMarket cap ÷ FCF | 19.93x | 14.76x |
Profitability & Efficiency
PEGA delivers a 46.6% return on equity — every $100 of shareholder capital generates $47 in annual profit, vs $20 for CXM. PEGA carries lower financial leverage with a 0.08x debt-to-equity ratio, signaling a more conservative balance sheet compared to CXM's 0.08x. On the Piotroski fundamental quality scale (0–9), PEGA scores 8/9 vs CXM's 5/9, reflecting strong financial health.
| Metric | CXMSprinklr, Inc. | PEGAPegasystems Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +20.2% | +46.6% |
| ROA (TTM)Return on assets | +10.7% | +21.5% |
| ROICReturn on invested capital | +3.4% | +27.5% |
| ROCEReturn on capital employed | +3.5% | +33.4% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 8 |
| Debt / EquityFinancial leverage | 0.08x | 0.08x |
| Net DebtTotal debt minus cash | -$97M | -$152M |
| Cash & Equiv.Liquid assets | $145M | $212M |
| Total DebtShort + long-term debt | $49M | $61M |
| Interest CoverageEBIT ÷ Interest expense | — | 112.43x |
Total Returns (with DRIP)
A $10,000 investment in PEGA five years ago would be worth $6,478 today (with dividends reinvested), compared to $3,307 for CXM. Over the past 12 months, PEGA leads with a +11.7% total return vs CXM's -31.3%. The 3-year compound annual growth rate (CAGR) favors PEGA at 23.8% vs CXM's -18.7% — a key indicator of consistent wealth creation.
| Metric | CXMSprinklr, Inc. | PEGAPegasystems Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -20.5% | -21.9% |
| 1-Year ReturnPast 12 months | -31.3% | +11.7% |
| 3-Year ReturnCumulative with dividends | -46.4% | +89.5% |
| 5-Year ReturnCumulative with dividends | -66.9% | -35.2% |
| 10-Year ReturnCumulative with dividends | -66.9% | +265.1% |
| CAGR (3Y)Annualised 3-year return | -18.7% | +23.8% |
Risk & Volatility
CXM is the less volatile stock with a 1.08 beta — it tends to amplify market swings less than PEGA's 1.43 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PEGA currently trades 64.2% from its 52-week high vs CXM's 60.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | CXMSprinklr, Inc. | PEGAPegasystems Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.08x | 1.43x |
| 52-Week HighHighest price in past year | $9.69 | $68.10 |
| 52-Week LowLowest price in past year | $5.12 | $29.84 |
| % of 52W HighCurrent price vs 52-week peak | +60.1% | +64.2% |
| RSI (14)Momentum oscillator 0–100 | 44.3 | 49.5 |
| Avg Volume (50D)Average daily shares traded | 1.7M | 1.7M |
Analyst Outlook
Wall Street rates CXM as "Hold" and PEGA as "Buy". Consensus price targets imply 37.5% upside for CXM (target: $8) vs 33.2% for PEGA (target: $58). PEGA is the only dividend payer here at 0.19% yield — a key consideration for income-focused portfolios.
| Metric | CXMSprinklr, Inc. | PEGAPegasystems Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $8.00 | $58.25 |
| # AnalystsCovering analysts | 16 | 23 |
| Dividend YieldAnnual dividend ÷ price | — | +0.2% |
| Dividend StreakConsecutive years of raises | 1 | 1 |
| Dividend / ShareAnnual DPS | — | $0.08 |
| Buyback YieldShare repurchases ÷ mkt cap | +19.1% | +0.2% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Jun 21 | Feb 26 | Change |
|---|---|---|---|
| Sprinklr, Inc. (CXM) | 100 | 35.74 | -64.3% |
| Pegasystems Inc. (PEGA) | 100 | 62.99 | -37.0% |
Pegasystems Inc. (PEGA) returned -35% over 5 years vs Sprinklr, Inc. (CXM)'s -67%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sprinklr, Inc. (CXM) | $324M | $796M | +145.6% |
| Pegasystems Inc. (PEGA) | $750M | $1.7B | +132.7% |
Pegasystems Inc.'s revenue grew from $750M (2016) to $1.7B (2025) — a 9.8% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sprinklr, Inc. (CXM) | -12.3% | 15.3% | +224.5% |
| Pegasystems Inc. (PEGA) | 3.6% | 22.5% | +526.5% |
Pegasystems Inc.'s net margin went from 4% (2016) to 23% (2025).
Chart 4P/E Ratio History — 5 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Pegasystems Inc. (PEGA) | 39.6 | 28 | -29.3% |
Pegasystems Inc. has traded in a 28x–374x P/E range over 5 years; current trailing P/E is ~21x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Sprinklr, Inc. (CXM) | -0.16 | 0.44 | +375.0% |
| Pegasystems Inc. (PEGA) | 0.17 | 2.13 | +1152.9% |
Pegasystems Inc.'s EPS grew from $0.17 (2016) to $2.13 (2025) — a 32% CAGR.
Chart 6Free Cash Flow — 5 Years
Sprinklr, Inc. generated $72M FCF in 2025 (+8581% vs 2021). Pegasystems Inc. generated $505M FCF in 2025 (+1663% vs 2021).
CXM vs PEGA: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is CXM or PEGA a better buy right now?
Sprinklr, Inc. (CXM) offers the better valuation at 13.2x trailing P/E (12.8x forward), making it the more compelling value choice. Analysts rate Pegasystems Inc. (PEGA) a "Buy" — based on 23 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CXM or PEGA?
On trailing P/E, Sprinklr, Inc. (CXM) is the cheapest at 13.2x versus Pegasystems Inc. at 20.5x. On forward P/E, Sprinklr, Inc. is actually cheaper at 12.8x.
03Which is the better long-term investment — CXM or PEGA?
Over the past 5 years, Pegasystems Inc. (PEGA) delivered a total return of -35.2%, compared to -66.9% for Sprinklr, Inc. (CXM). A $10,000 investment in PEGA five years ago would be worth approximately $6K today (assuming dividends reinvested). Over 10 years, the gap is even starker: PEGA returned +265.1% versus CXM's -66.9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CXM or PEGA?
By beta (market sensitivity over 5 years), Sprinklr, Inc. (CXM) is the lower-risk stock at 1.08β versus Pegasystems Inc.'s 1.43β — meaning PEGA is approximately 32% more volatile than CXM relative to the S&P 500. On balance sheet safety, Pegasystems Inc. (PEGA) carries a lower debt/equity ratio of 8% versus 8% for Sprinklr, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — CXM or PEGA?
Pegasystems Inc. (PEGA) is the more profitable company, earning 22.5% net margin versus 15.3% for Sprinklr, Inc. — meaning it keeps 22.5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: PEGA leads at 15.1% versus 3.0% for CXM. At the gross margin level — before operating expenses — PEGA leads at 75.9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is CXM or PEGA more undervalued right now?
On forward earnings alone, Sprinklr, Inc. (CXM) trades at 12.8x forward P/E versus 16.2x for Pegasystems Inc. — 3.3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for CXM: 37.5% to $8.00.
07Which pays a better dividend — CXM or PEGA?
In this comparison, PEGA (0.2% yield) pays a dividend. CXM does not pay a meaningful dividend and should not be held primarily for income.
08Is CXM or PEGA better for a retirement portfolio?
For long-horizon retirement investors, Sprinklr, Inc. (CXM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.08)). Both have compounded well over 10 years (CXM: -66.9%, PEGA: +265.1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between CXM and PEGA?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: CXM is a small-cap deep-value stock; PEGA is a small-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
Find Stocks Like These
Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that beat both.