Comprehensive Stock Comparison
Compare Viant Technology Inc. (DSP) vs Sportradar Group AG (SRAD) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | DSP | 29.7% revenue growth vs SRAD's 26.1% |
| Value | DSP | Lower P/E (32.3x vs 36.7x) |
| Quality / Margins | SRAD | 7.7% net margin vs DSP's 1.9% |
| Stability / Safety | SRAD | Beta 0.80 vs DSP's 1.65, lower leverage |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | SRAD | -15.5% vs DSP's -49.3% |
| Efficiency (ROA) | SRAD | 3.9% ROA vs DSP's 1.5%, ROIC 15.8% vs 2.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Viant Technology operates an enterprise advertising software platform that helps marketers plan, buy, and measure campaigns across digital channels — including connected TV, mobile, and streaming audio. It generates revenue primarily through its Adelphic software platform fees and its demand-side platform services, with connected TV representing a significant growth segment. The company's key advantage is its proprietary identity graph and household-level targeting technology, which enables privacy-conscious audience targeting as third-party cookies phase out.
Sportradar is a sports data and technology company that provides mission-critical data, odds, and content to sports betting operators, media companies, and sports leagues. It generates revenue primarily through data services to betting operators (roughly 70% of revenue) and media rights distribution to broadcasters (roughly 30%), with additional income from integrity monitoring and advertising solutions. The company's moat lies in its exclusive long-term partnerships with major sports leagues — including the NBA, NFL, and FIFA — which provide proprietary data feeds that competitors cannot replicate.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
SRAD leads in 3 of 6 categories (Financial Metrics, Profitability & Efficiency). DSP leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
SRAD is the larger business by revenue, generating $1.2B annually — 3.8x DSP's $324M. SRAD is the more profitable business, keeping 7.7% of every revenue dollar as net income compared to DSP's 1.9%. On growth, SRAD holds the edge at +14.5% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | DSPViant Technology … | SRADSportradar Group … |
|---|---|---|
| RevenueTrailing 12 months | $324M | $1.2B |
| EBITDAEarnings before interest/tax | $23M | $451M |
| Net IncomeAfter-tax profit | $6M | $95M |
| Free Cash FlowCash after capex | $27M | $200M |
| Gross MarginGross profit ÷ Revenue | +45.9% | +57.0% |
| Operating MarginEBIT ÷ Revenue | +1.6% | +10.9% |
| Net MarginNet income ÷ Revenue | +1.9% | +7.7% |
| FCF MarginFCF ÷ Revenue | +8.3% | +16.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +7.1% | +14.5% |
| EPS Growth (YoY)Latest quarter vs prior year | -81.3% | -41.3% |
Valuation Metrics
At 84.4x trailing earnings, DSP trades at a 45% valuation discount to SRAD's 154.8x P/E. Adjusting for growth (PEG ratio), SRAD offers better value at 4.97x vs DSP's 11.07x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | DSPViant Technology … | SRADSportradar Group … |
|---|---|---|
| Market CapShares × price | $463M | $4.0B |
| Enterprise ValueMkt cap + debt − cash | $284M | $3.6B |
| Trailing P/EPrice ÷ TTM EPS | 84.42x | 154.81x |
| Forward P/EPrice ÷ next-FY EPS est. | 32.28x | 36.74x |
| PEG RatioP/E ÷ EPS growth rate | 11.07x | 4.97x |
| EV / EBITDAEnterprise value multiple | 14.27x | 7.31x |
| Price / SalesMarket cap ÷ Revenue | 1.60x | 3.04x |
| Price / BookPrice ÷ Book value/share | 0.76x | 5.29x |
| Price / FCFMarket cap ÷ FCF | 9.41x | 26.87x |
Profitability & Efficiency
SRAD delivers a 9.6% return on equity — every $100 of shareholder capital generates $10 in annual profit, vs $2 for DSP. SRAD carries lower financial leverage with a 0.05x debt-to-equity ratio, signaling a more conservative balance sheet compared to DSP's 0.09x.
| Metric | DSPViant Technology … | SRADSportradar Group … |
|---|---|---|
| ROE (TTM)Return on equity | +2.3% | +9.6% |
| ROA (TTM)Return on assets | +1.5% | +3.9% |
| ROICReturn on invested capital | +2.9% | +15.8% |
| ROCEReturn on capital employed | +1.2% | +7.1% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 6 |
| Debt / EquityFinancial leverage | 0.09x | 0.05x |
| Net DebtTotal debt minus cash | -$179M | -$302M |
| Cash & Equiv.Liquid assets | $205M | $348M |
| Total DebtShort + long-term debt | $26M | $47M |
| Interest CoverageEBIT ÷ Interest expense | 8.70x | 2.63x |
Total Returns (with DRIP)
A $10,000 investment in SRAD five years ago would be worth $7,289 today (with dividends reinvested), compared to $1,921 for DSP. Over the past 12 months, SRAD leads with a -15.5% total return vs DSP's -49.3%. The 3-year compound annual growth rate (CAGR) favors DSP at 37.1% vs SRAD's 14.3% — a key indicator of consistent wealth creation.
| Metric | DSPViant Technology … | SRADSportradar Group … |
|---|---|---|
| YTD ReturnYear-to-date | -12.7% | -21.7% |
| 1-Year ReturnPast 12 months | -49.3% | -15.5% |
| 3-Year ReturnCumulative with dividends | +157.8% | +49.4% |
| 5-Year ReturnCumulative with dividends | -80.8% | -27.1% |
| 10-Year ReturnCumulative with dividends | -78.8% | -27.1% |
| CAGR (3Y)Annualised 3-year return | +37.1% | +14.3% |
Risk & Volatility
SRAD is the less volatile stock with a 0.80 beta — it tends to amplify market swings less than DSP's 1.65 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SRAD currently trades 56.7% from its 52-week high vs DSP's 48.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | DSPViant Technology … | SRADSportradar Group … |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.65x | 0.80x |
| 52-Week HighHighest price in past year | $21.03 | $32.22 |
| 52-Week LowLowest price in past year | $8.11 | $15.72 |
| % of 52W HighCurrent price vs 52-week peak | +48.2% | +56.7% |
| RSI (14)Momentum oscillator 0–100 | 42.9 | 53.5 |
| Avg Volume (50D)Average daily shares traded | 162K | 2.2M |
Analyst Outlook
Wall Street rates DSP as "Buy" and SRAD as "Buy". Consensus price targets imply 75.2% upside for SRAD (target: $32) vs 49.8% for DSP (target: $15).
| Metric | DSPViant Technology … | SRADSportradar Group … |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $15.17 | $32.00 |
| # AnalystsCovering analysts | 13 | 16 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | 1 | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +7.0% | +0.9% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Oct 21 | Feb 26 | Change |
|---|---|---|---|
| Viant Technology In… (DSP) | 100 | 97.93 | -2.1% |
| Sportradar Group AG (SRAD) | 93.61 | 72.81 | -22.2% |
Sportradar Group AG (SRAD) returned -27% over 5 years vs Viant Technology In… (DSP)'s -81%.
Chart 2Revenue Growth — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| Viant Technology In… (DSP) | $108M | $289M | +166.9% |
| Sportradar Group AG (SRAD) | $380M | $1.1B | +190.9% |
Viant Technology Inc.'s revenue grew from $108M (2018) to $289M (2024) — a 17.8% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| Viant Technology In… (DSP) | -23.6% | 0.8% | +103.5% |
| Sportradar Group AG (SRAD) | 3.1% | 3.1% | +0.1% |
Viant Technology Inc.'s net margin went from -24% (2018) to 1% (2024).
Chart 4P/E Ratio History — 4 Years
| Stock | 2021 | 2024 | Change |
|---|---|---|---|
| Sportradar Group AG (SRAD) | 375.4 | 173.4 | -53.8% |
Sportradar Group AG has traded in a 101x–375x P/E range over 4 years; current trailing P/E is ~155x.
Chart 5EPS Growth — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| Viant Technology In… (DSP) | -0.43 | 0.12 | +127.9% |
| Sportradar Group AG (SRAD) | 0.03 | 0.1 | +287.6% |
Viant Technology Inc.'s EPS grew from $-0.43 (2018) to $0.12 (2024).
Chart 6Free Cash Flow — 5 Years
Viant Technology Inc. generated $49M FCF in 2024 (+131% vs 2021). Sportradar Group AG generated $125M FCF in 2024 (+8428% vs 2021).
DSP vs SRAD: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is DSP or SRAD a better buy right now?
Viant Technology Inc. (DSP) offers the better valuation at 84.4x trailing P/E (32.3x forward), making it the more compelling value choice. Analysts rate Viant Technology Inc. (DSP) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — DSP or SRAD?
On trailing P/E, Viant Technology Inc. (DSP) is the cheapest at 84.4x versus Sportradar Group AG at 154.8x. On forward P/E, Viant Technology Inc. is actually cheaper at 32.3x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Sportradar Group AG wins at 1.18x versus Viant Technology Inc.'s 4.23x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — DSP or SRAD?
Over the past 5 years, Sportradar Group AG (SRAD) delivered a total return of -27.1%, compared to -80.8% for Viant Technology Inc. (DSP). A $10,000 investment in SRAD five years ago would be worth approximately $7K today (assuming dividends reinvested). Over 10 years, the gap is even starker: SRAD returned -27.1% versus DSP's -78.8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — DSP or SRAD?
By beta (market sensitivity over 5 years), Sportradar Group AG (SRAD) is the lower-risk stock at 0.80β versus Viant Technology Inc.'s 1.65β — meaning DSP is approximately 107% more volatile than SRAD relative to the S&P 500. On balance sheet safety, Sportradar Group AG (SRAD) carries a lower debt/equity ratio of 5% versus 9% for Viant Technology Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — DSP or SRAD?
Sportradar Group AG (SRAD) is the more profitable company, earning 3.1% net margin versus 0.8% for Viant Technology Inc. — meaning it keeps 3.1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SRAD leads at 12.2% versus 1.2% for DSP. At the gross margin level — before operating expenses — SRAD leads at 56.8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is DSP or SRAD more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, Sportradar Group AG (SRAD) is the more undervalued stock at a PEG of 1.18x versus Viant Technology Inc.'s 4.23x. A PEG below 1.5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Viant Technology Inc. (DSP) trades at 32.3x forward P/E versus 36.7x for Sportradar Group AG — 4.5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SRAD: 75.2% to $32.00.
07Which pays a better dividend — DSP or SRAD?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is DSP or SRAD better for a retirement portfolio?
For long-horizon retirement investors, Sportradar Group AG (SRAD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.80)). Viant Technology Inc. (DSP) carries a higher beta of 1.65 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (SRAD: -27.1%, DSP: -78.8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between DSP and SRAD?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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