Comprehensive Stock Comparison
Compare DoubleVerify Holdings, Inc. (DV) vs Ibotta, Inc. (IBTA) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | DV | 13.9% revenue growth vs IBTA's -6.8% |
| Value | DV | Lower P/E (20.2x vs 208.1x) |
| Quality / Margins | DV | 6.8% net margin vs IBTA's 4.7% |
| Stability / Safety | IBTA | Beta 0.88 vs DV's 1.00 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | DV | -24.2% vs IBTA's -25.2% |
| Efficiency (ROA) | DV | 3.7% ROA vs IBTA's 3.1%, ROIC 6.4% vs -0.5% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
DoubleVerify is a digital media measurement and analytics platform that helps advertisers verify the quality and effectiveness of their online advertising. It generates revenue primarily through subscription fees for its verification services — including fraud detection, brand safety, viewability, and contextual targeting solutions — with most revenue coming from advertisers and agencies. The company's key advantage is its independent, third-party verification status which creates trust and objectivity in an industry plagued by fraud and opaque metrics.
Ibotta operates a digital promotions platform that connects consumer packaged goods brands with shoppers through cash-back offers. It makes money primarily from performance-based marketing fees paid by brands—typically a percentage of sales driven through its network—with additional revenue from data analytics services. The company's moat lies in its extensive network of retail partners and proprietary shopper data, creating a two-sided marketplace that's difficult for competitors to replicate.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
DV leads in 4 of 6 categories — strongest in Financial Metrics and Valuation Metrics. 1 category is tied.
Financial Metrics (TTM)
DV is the larger business by revenue, generating $748M annually — 2.2x IBTA's $342M. Profitability is closely matched — net margins range from 6.8% (DV) to 4.7% (IBTA). On growth, DV holds the edge at +7.9% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | DVDoubleVerify Hold… | IBTAIbotta, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $748M | $342M |
| EBITDAEarnings before interest/tax | $136M | $3M |
| Net IncomeAfter-tax profit | $51M | $16M |
| Free Cash FlowCash after capex | $173M | $72M |
| Gross MarginGross profit ÷ Revenue | +82.2% | +79.2% |
| Operating MarginEBIT ÷ Revenue | +10.6% | -0.2% |
| Net MarginNet income ÷ Revenue | +6.8% | +4.7% |
| FCF MarginFCF ÷ Revenue | +23.1% | +20.9% |
| Rev. Growth (YoY)Latest quarter vs prior year | +7.9% | -10.0% |
| EPS Growth (YoY)Latest quarter vs prior year | +28.6% | -101.3% |
Valuation Metrics
At 35.1x trailing earnings, DV trades at a 83% valuation discount to IBTA's 208.1x P/E. On an enterprise value basis, DV's 11.4x EV/EBITDA is more attractive than IBTA's 210.5x.
| Metric | DVDoubleVerify Hold… | IBTAIbotta, Inc. |
|---|---|---|
| Market CapShares × price | $1.7B | $808M |
| Enterprise ValueMkt cap + debt − cash | $1.5B | $647M |
| Trailing P/EPrice ÷ TTM EPS | 35.13x | 208.08x |
| Forward P/EPrice ÷ next-FY EPS est. | 20.19x | — |
| PEG RatioP/E ÷ EPS growth rate | 1.93x | — |
| EV / EBITDAEnterprise value multiple | 11.39x | 210.47x |
| Price / SalesMarket cap ÷ Revenue | 2.28x | 2.36x |
| Price / BookPrice ÷ Book value/share | 1.55x | 2.61x |
| Price / FCFMarket cap ÷ FCF | 9.88x | 10.77x |
Profitability & Efficiency
IBTA delivers a 5.6% return on equity — every $100 of shareholder capital generates $6 in annual profit, vs $4 for DV. DV carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to IBTA's 0.09x.
| Metric | DVDoubleVerify Hold… | IBTAIbotta, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +4.5% | +5.6% |
| ROA (TTM)Return on assets | +3.7% | +3.1% |
| ROICReturn on invested capital | +6.4% | -0.5% |
| ROCEReturn on capital employed | +6.6% | -0.2% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 |
| Debt / EquityFinancial leverage | 0.09x | 0.09x |
| Net DebtTotal debt minus cash | -$159M | -$161M |
| Cash & Equiv.Liquid assets | $259M | $187M |
| Total DebtShort + long-term debt | $100M | $26M |
| Interest CoverageEBIT ÷ Interest expense | 26.89x | — |
Total Returns (with DRIP)
A $10,000 investment in DV five years ago would be worth $2,928 today (with dividends reinvested), compared to $2,419 for IBTA. Over the past 12 months, DV leads with a -24.2% total return vs IBTA's -25.2%. The 3-year compound annual growth rate (CAGR) favors DV at -26.2% vs IBTA's -37.7% — a key indicator of consistent wealth creation.
| Metric | DVDoubleVerify Hold… | IBTAIbotta, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -2.9% | +9.0% |
| 1-Year ReturnPast 12 months | -24.2% | -25.2% |
| 3-Year ReturnCumulative with dividends | -59.9% | -75.8% |
| 5-Year ReturnCumulative with dividends | -70.7% | -75.8% |
| 10-Year ReturnCumulative with dividends | -69.7% | -75.7% |
| CAGR (3Y)Annualised 3-year return | -26.2% | -37.7% |
Risk & Volatility
IBTA is the less volatile stock with a 0.88 beta — it tends to amplify market swings less than DV's 1.00 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DV currently trades 61.7% from its 52-week high vs IBTA's 39.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | DVDoubleVerify Hold… | IBTAIbotta, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.00x | 0.88x |
| 52-Week HighHighest price in past year | $17.09 | $62.74 |
| 52-Week LowLowest price in past year | $7.64 | $19.10 |
| % of 52W HighCurrent price vs 52-week peak | +61.7% | +39.8% |
| RSI (14)Momentum oscillator 0–100 | 43.6 | 68.4 |
| Avg Volume (50D)Average daily shares traded | 1.9M | 236K |
Analyst Outlook
Wall Street rates DV as "Buy" and IBTA as "Buy". Consensus price targets imply 34.2% upside for DV (target: $14) vs 4.1% for IBTA (target: $26).
| Metric | DVDoubleVerify Hold… | IBTAIbotta, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $14.14 | $26.00 |
| # AnalystsCovering analysts | 33 | 9 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.1% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | May 24 | Feb 26 | Change |
|---|---|---|---|
| DoubleVerify Holdin… (DV) | 100 | 35.67 | -64.3% |
| Ibotta, Inc. (IBTA) | 96.37 | 20.63 | -78.6% |
DoubleVerify Holdin… (DV) returned -71% over 5 years vs Ibotta, Inc. (IBTA)'s -76%.
Chart 2Revenue Growth — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| DoubleVerify Holdin… (DV) | $104M | $748M | +617.4% |
| Ibotta, Inc. (IBTA) | $211M | $342M | +62.5% |
DoubleVerify Holdings, Inc.'s revenue grew from $104M (2018) to $748M (2025) — a 32.5% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| DoubleVerify Holdin… (DV) | 3.0% | 6.8% | +122.2% |
| Ibotta, Inc. (IBTA) | -26.0% | 4.7% | +118.1% |
DoubleVerify Holdings, Inc.'s net margin went from 3% (2018) to 7% (2025).
Chart 4P/E Ratio History — 5 Years
| Stock | 2021 | 2025 | Change |
|---|---|---|---|
| DoubleVerify Holdin… (DV) | 184.9 | 38.1 | -79.4% |
DoubleVerify Holdings, Inc. has traded in a 38x–185x P/E range over 5 years; current trailing P/E is ~35x.
Chart 5EPS Growth — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| DoubleVerify Holdin… (DV) | 0.02 | 0.3 | +1363.4% |
| Ibotta, Inc. (IBTA) | -1.81 | 0.12 | +106.6% |
DoubleVerify Holdings, Inc.'s EPS grew from $0.02 (2018) to $0.30 (2025) — a 47% CAGR.
Chart 6Free Cash Flow — 5 Years
DoubleVerify Holdings, Inc. generated $173M FCF in 2025 (+135% vs 2021). Ibotta, Inc. generated $75M FCF in 2025 (+216% vs 2022).
DV vs IBTA: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is DV or IBTA a better buy right now?
DoubleVerify Holdings, Inc. (DV) offers the better valuation at 35.1x trailing P/E (20.2x forward), making it the more compelling value choice. Analysts rate DoubleVerify Holdings, Inc. (DV) a "Buy" — based on 33 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — DV or IBTA?
On trailing P/E, DoubleVerify Holdings, Inc. (DV) is the cheapest at 35.1x versus Ibotta, Inc. at 208.1x.
03Which is the better long-term investment — DV or IBTA?
Over the past 5 years, DoubleVerify Holdings, Inc. (DV) delivered a total return of -70.7%, compared to -75.8% for Ibotta, Inc. (IBTA). A $10,000 investment in DV five years ago would be worth approximately $3K today (assuming dividends reinvested). Over 10 years, the gap is even starker: DV returned -69.7% versus IBTA's -75.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — DV or IBTA?
By beta (market sensitivity over 5 years), Ibotta, Inc. (IBTA) is the lower-risk stock at 0.88β versus DoubleVerify Holdings, Inc.'s 1.00β — meaning DV is approximately 14% more volatile than IBTA relative to the S&P 500. On balance sheet safety, DoubleVerify Holdings, Inc. (DV) carries a lower debt/equity ratio of 9% versus 9% for Ibotta, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — DV or IBTA?
DoubleVerify Holdings, Inc. (DV) is the more profitable company, earning 6.8% net margin versus 4.7% for Ibotta, Inc. — meaning it keeps 6.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: DV leads at 10.6% versus -0.2% for IBTA. At the gross margin level — before operating expenses — DV leads at 82.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is DV or IBTA more undervalued right now?
Analyst consensus price targets imply the most upside for DV: 34.2% to $14.14.
07Which pays a better dividend — DV or IBTA?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is DV or IBTA better for a retirement portfolio?
For long-horizon retirement investors, Ibotta, Inc. (IBTA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.88)). Both have compounded well over 10 years (IBTA: -75.7%, DV: -69.7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between DV and IBTA?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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