Comprehensive Stock Comparison
Compare DoubleVerify Holdings, Inc. (DV) vs Shopify Inc. (SHOP) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | SHOP | 30.1% revenue growth vs DV's 13.9% |
| Value | DV | Lower P/E (20.2x vs 65.9x), PEG 1.11 vs 2.25 |
| Quality / Margins | SHOP | 10.7% net margin vs DV's 6.8% |
| Stability / Safety | DV | Beta 1.00 vs SHOP's 2.23 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | SHOP | +7.8% vs DV's -24.2% |
| Efficiency (ROA) | SHOP | 8.1% ROA vs DV's 3.7%, ROIC 9.4% vs 6.4% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Valuation efficiency (growth/$)
Defensive / Recession hedge
Business Model
What each company does and how it makes money
DoubleVerify is a digital media measurement and analytics platform that helps advertisers verify the quality and effectiveness of their online advertising. It generates revenue primarily through subscription fees for its verification services — including fraud detection, brand safety, viewability, and contextual targeting solutions — with most revenue coming from advertisers and agencies. The company's key advantage is its independent, third-party verification status which creates trust and objectivity in an industry plagued by fraud and opaque metrics.
Shopify is a comprehensive commerce platform that enables businesses of all sizes to create online stores, manage sales across multiple channels, and handle operations like payments, shipping, and inventory. It generates revenue primarily through subscription fees for its platform tiers — which account for about 30% of revenue — and merchant solutions like payment processing, shipping, and capital advances that make up the remaining 70%. The company's key advantage is its integrated ecosystem that combines easy-to-use store creation tools with a vast app marketplace and fulfillment network, creating high switching costs for merchants as they grow their businesses.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
SHOP leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). DV leads in 1 (Valuation Metrics). 2 tied.
Financial Metrics (TTM)
SHOP is the larger business by revenue, generating $11.6B annually — 15.4x DV's $748M. Profitability is closely matched — net margins range from 10.7% (SHOP) to 6.8% (DV). On growth, SHOP holds the edge at +30.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | DVDoubleVerify Hold… | SHOPShopify Inc. |
|---|---|---|
| RevenueTrailing 12 months | $748M | $11.6B |
| EBITDAEarnings before interest/tax | $136M | $1.5B |
| Net IncomeAfter-tax profit | $51M | $1.2B |
| Free Cash FlowCash after capex | $173M | $2.0B |
| Gross MarginGross profit ÷ Revenue | +82.2% | +48.1% |
| Operating MarginEBIT ÷ Revenue | +10.6% | +12.7% |
| Net MarginNet income ÷ Revenue | +6.8% | +10.7% |
| FCF MarginFCF ÷ Revenue | +23.1% | +17.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | +7.9% | +30.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +28.6% | -42.0% |
Valuation Metrics
At 35.1x trailing earnings, DV trades at a 73% valuation discount to SHOP's 128.4x P/E. Adjusting for growth (PEG ratio), DV offers better value at 1.93x vs SHOP's 4.38x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | DVDoubleVerify Hold… | SHOPShopify Inc. |
|---|---|---|
| Market CapShares × price | $1.7B | $157.4B |
| Enterprise ValueMkt cap + debt − cash | $1.5B | $156.1B |
| Trailing P/EPrice ÷ TTM EPS | 35.13x | 128.44x |
| Forward P/EPrice ÷ next-FY EPS est. | 20.19x | 65.90x |
| PEG RatioP/E ÷ EPS growth rate | 1.93x | 4.38x |
| EV / EBITDAEnterprise value multiple | 11.39x | 104.11x |
| Price / SalesMarket cap ÷ Revenue | 2.28x | 13.62x |
| Price / BookPrice ÷ Book value/share | 1.55x | 11.69x |
| Price / FCFMarket cap ÷ FCF | 9.88x | 78.44x |
Profitability & Efficiency
SHOP delivers a 9.1% return on equity — every $100 of shareholder capital generates $9 in annual profit, vs $4 for DV. SHOP carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to DV's 0.09x. On the Piotroski fundamental quality scale (0–9), SHOP scores 6/9 vs DV's 5/9, reflecting solid financial health.
| Metric | DVDoubleVerify Hold… | SHOPShopify Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +4.5% | +9.1% |
| ROA (TTM)Return on assets | +3.7% | +8.1% |
| ROICReturn on invested capital | +6.4% | +9.4% |
| ROCEReturn on capital employed | +6.6% | +11.0% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.09x | 0.01x |
| Net DebtTotal debt minus cash | -$159M | -$1.4B |
| Cash & Equiv.Liquid assets | $259M | $1.5B |
| Total DebtShort + long-term debt | $100M | $188M |
| Interest CoverageEBIT ÷ Interest expense | 26.89x | — |
Total Returns (with DRIP)
A $10,000 investment in SHOP five years ago would be worth $9,216 today (with dividends reinvested), compared to $2,928 for DV. Over the past 12 months, SHOP leads with a +7.8% total return vs DV's -24.2%. The 3-year compound annual growth rate (CAGR) favors SHOP at 43.2% vs DV's -26.2% — a key indicator of consistent wealth creation.
| Metric | DVDoubleVerify Hold… | SHOPShopify Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -2.9% | -23.2% |
| 1-Year ReturnPast 12 months | -24.2% | +7.8% |
| 3-Year ReturnCumulative with dividends | -59.9% | +193.5% |
| 5-Year ReturnCumulative with dividends | -70.7% | -7.8% |
| 10-Year ReturnCumulative with dividends | -69.7% | +5294.6% |
| CAGR (3Y)Annualised 3-year return | -26.2% | +43.2% |
Risk & Volatility
DV is the less volatile stock with a 1.00 beta — it tends to amplify market swings less than SHOP's 2.23 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SHOP currently trades 66.3% from its 52-week high vs DV's 61.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | DVDoubleVerify Hold… | SHOPShopify Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.00x | 2.23x |
| 52-Week HighHighest price in past year | $17.09 | $182.19 |
| 52-Week LowLowest price in past year | $7.64 | $69.84 |
| % of 52W HighCurrent price vs 52-week peak | +61.7% | +66.3% |
| RSI (14)Momentum oscillator 0–100 | 43.6 | 48.7 |
| Avg Volume (50D)Average daily shares traded | 1.9M | 10.0M |
Analyst Outlook
Wall Street rates DV as "Buy" and SHOP as "Buy". Consensus price targets imply 36.8% upside for SHOP (target: $165) vs 34.2% for DV (target: $14).
| Metric | DVDoubleVerify Hold… | SHOPShopify Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $14.14 | $165.16 |
| # AnalystsCovering analysts | 33 | 63 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.1% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Apr 21 | Feb 26 | Change |
|---|---|---|---|
| DoubleVerify Holdin… (DV) | 100 | 29.44 | -70.6% |
| Shopify Inc. (SHOP) | 100 | 117.82 | +17.8% |
Shopify Inc. (SHOP) returned -8% over 5 years vs DoubleVerify Holdin… (DV)'s -71%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| DoubleVerify Holdin… (DV) | $104M | $748M | +617.4% |
| Shopify Inc. (SHOP) | $389M | $11.6B | +2868.2% |
Shopify Inc.'s revenue grew from $389M (2016) to $11.6B (2025) — a 45.8% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| DoubleVerify Holdin… (DV) | 3.0% | 6.8% | +122.2% |
| Shopify Inc. (SHOP) | -9.1% | 10.7% | +217.3% |
Shopify Inc.'s net margin went from -9% (2016) to 11% (2025).
Chart 4P/E Ratio History — 6 Years
| Stock | 2020 | 2025 | Change |
|---|---|---|---|
| DoubleVerify Holdin… (DV) | 184.9 | 38.1 | -79.4% |
| Shopify Inc. (SHOP) | 435.4 | 171.2 | -60.7% |
DoubleVerify Holdings, Inc. has traded in a 38x–185x P/E range over 5 years; current trailing P/E is ~35x. Shopify Inc. has traded in a 61x–435x P/E range over 4 years; current trailing P/E is ~128x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| DoubleVerify Holdin… (DV) | 0.02 | 0.3 | +1363.4% |
| Shopify Inc. (SHOP) | -0.04 | 0.94 | +2332.8% |
Shopify Inc.'s EPS grew from $-0.04 (2016) to $0.94 (2025).
Chart 6Free Cash Flow — 5 Years
DoubleVerify Holdings, Inc. generated $173M FCF in 2025 (+135% vs 2021). Shopify Inc. generated $2B FCF in 2025 (+314% vs 2021).
DV vs SHOP: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is DV or SHOP a better buy right now?
DoubleVerify Holdings, Inc. (DV) offers the better valuation at 35.1x trailing P/E (20.2x forward), making it the more compelling value choice. Analysts rate DoubleVerify Holdings, Inc. (DV) a "Buy" — based on 33 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — DV or SHOP?
On trailing P/E, DoubleVerify Holdings, Inc. (DV) is the cheapest at 35.1x versus Shopify Inc. at 128.4x. On forward P/E, DoubleVerify Holdings, Inc. is actually cheaper at 20.2x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: DoubleVerify Holdings, Inc. wins at 1.11x versus Shopify Inc.'s 2.25x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — DV or SHOP?
Over the past 5 years, Shopify Inc. (SHOP) delivered a total return of -7.8%, compared to -70.7% for DoubleVerify Holdings, Inc. (DV). A $10,000 investment in SHOP five years ago would be worth approximately $9K today (assuming dividends reinvested). Over 10 years, the gap is even starker: SHOP returned +52.9% versus DV's -69.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — DV or SHOP?
By beta (market sensitivity over 5 years), DoubleVerify Holdings, Inc. (DV) is the lower-risk stock at 1.00β versus Shopify Inc.'s 2.23β — meaning SHOP is approximately 124% more volatile than DV relative to the S&P 500. On balance sheet safety, Shopify Inc. (SHOP) carries a lower debt/equity ratio of 1% versus 9% for DoubleVerify Holdings, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — DV or SHOP?
Shopify Inc. (SHOP) is the more profitable company, earning 10.7% net margin versus 6.8% for DoubleVerify Holdings, Inc. — meaning it keeps 10.7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SHOP leads at 12.7% versus 10.6% for DV. At the gross margin level — before operating expenses — DV leads at 82.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is DV or SHOP more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential. By this metric, DoubleVerify Holdings, Inc. (DV) is the more undervalued stock at a PEG of 1.11x versus Shopify Inc.'s 2.25x. A PEG below 1.5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, DoubleVerify Holdings, Inc. (DV) trades at 20.2x forward P/E versus 65.9x for Shopify Inc. — 45.7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for SHOP: 36.8% to $165.16.
07Which pays a better dividend — DV or SHOP?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is DV or SHOP better for a retirement portfolio?
For long-horizon retirement investors, DoubleVerify Holdings, Inc. (DV) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.00)). Shopify Inc. (SHOP) carries a higher beta of 2.23 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (DV: -69.7%, SHOP: +52.9%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between DV and SHOP?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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