Comprehensive Stock Comparison
Compare Ibotta, Inc. (IBTA) vs DoubleVerify Holdings, Inc. (DV) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | DV | 13.9% revenue growth vs IBTA's -6.8% |
| Value | DV | Lower P/E (20.2x vs 208.1x) |
| Quality / Margins | DV | 6.8% net margin vs IBTA's 4.7% |
| Stability / Safety | IBTA | Beta 0.88 vs DV's 1.00 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | DV | -24.2% vs IBTA's -25.2% |
| Efficiency (ROA) | DV | 3.7% ROA vs IBTA's 3.1%, ROIC 6.4% vs -0.5% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Ibotta operates a digital promotions platform that connects consumer packaged goods brands with shoppers through cash-back offers. It makes money primarily from performance-based marketing fees paid by brands—typically a percentage of sales driven through its network—with additional revenue from data analytics services. The company's moat lies in its extensive network of retail partners and proprietary shopper data, creating a two-sided marketplace that's difficult for competitors to replicate.
DoubleVerify is a digital media measurement and analytics platform that helps advertisers verify the quality and effectiveness of their online advertising. It generates revenue primarily through subscription fees for its verification services — including fraud detection, brand safety, viewability, and contextual targeting solutions — with most revenue coming from advertisers and agencies. The company's key advantage is its independent, third-party verification status which creates trust and objectivity in an industry plagued by fraud and opaque metrics.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
DV leads in 4 of 6 categories — strongest in Financial Metrics and Valuation Metrics. 1 category is tied.
Financial Metrics (TTM)
DV is the larger business by revenue, generating $748M annually — 2.2x IBTA's $342M. Profitability is closely matched — net margins range from 6.8% (DV) to 4.7% (IBTA). On growth, DV holds the edge at +7.9% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | IBTAIbotta, Inc. | DVDoubleVerify Hold… |
|---|---|---|
| RevenueTrailing 12 months | $342M | $748M |
| EBITDAEarnings before interest/tax | $3M | $136M |
| Net IncomeAfter-tax profit | $16M | $51M |
| Free Cash FlowCash after capex | $72M | $173M |
| Gross MarginGross profit ÷ Revenue | +79.2% | +82.2% |
| Operating MarginEBIT ÷ Revenue | -0.2% | +10.6% |
| Net MarginNet income ÷ Revenue | +4.7% | +6.8% |
| FCF MarginFCF ÷ Revenue | +20.9% | +23.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | -10.0% | +7.9% |
| EPS Growth (YoY)Latest quarter vs prior year | -101.3% | +28.6% |
Valuation Metrics
At 35.1x trailing earnings, DV trades at a 83% valuation discount to IBTA's 208.1x P/E. On an enterprise value basis, DV's 11.4x EV/EBITDA is more attractive than IBTA's 210.5x.
| Metric | IBTAIbotta, Inc. | DVDoubleVerify Hold… |
|---|---|---|
| Market CapShares × price | $808M | $1.7B |
| Enterprise ValueMkt cap + debt − cash | $647M | $1.5B |
| Trailing P/EPrice ÷ TTM EPS | 208.08x | 35.13x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 20.19x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.93x |
| EV / EBITDAEnterprise value multiple | 210.47x | 11.39x |
| Price / SalesMarket cap ÷ Revenue | 2.36x | 2.28x |
| Price / BookPrice ÷ Book value/share | 2.61x | 1.55x |
| Price / FCFMarket cap ÷ FCF | 10.77x | 9.88x |
Profitability & Efficiency
IBTA delivers a 5.6% return on equity — every $100 of shareholder capital generates $6 in annual profit, vs $4 for DV. DV carries lower financial leverage with a 0.09x debt-to-equity ratio, signaling a more conservative balance sheet compared to IBTA's 0.09x.
| Metric | IBTAIbotta, Inc. | DVDoubleVerify Hold… |
|---|---|---|
| ROE (TTM)Return on equity | +5.6% | +4.5% |
| ROA (TTM)Return on assets | +3.1% | +3.7% |
| ROICReturn on invested capital | -0.5% | +6.4% |
| ROCEReturn on capital employed | -0.2% | +6.6% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 |
| Debt / EquityFinancial leverage | 0.09x | 0.09x |
| Net DebtTotal debt minus cash | -$161M | -$159M |
| Cash & Equiv.Liquid assets | $187M | $259M |
| Total DebtShort + long-term debt | $26M | $100M |
| Interest CoverageEBIT ÷ Interest expense | — | 26.89x |
Total Returns (with DRIP)
A $10,000 investment in DV five years ago would be worth $2,928 today (with dividends reinvested), compared to $2,419 for IBTA. Over the past 12 months, DV leads with a -24.2% total return vs IBTA's -25.2%. The 3-year compound annual growth rate (CAGR) favors DV at -26.2% vs IBTA's -37.7% — a key indicator of consistent wealth creation.
| Metric | IBTAIbotta, Inc. | DVDoubleVerify Hold… |
|---|---|---|
| YTD ReturnYear-to-date | +9.0% | -2.9% |
| 1-Year ReturnPast 12 months | -25.2% | -24.2% |
| 3-Year ReturnCumulative with dividends | -75.8% | -59.9% |
| 5-Year ReturnCumulative with dividends | -75.8% | -70.7% |
| 10-Year ReturnCumulative with dividends | -75.7% | -69.7% |
| CAGR (3Y)Annualised 3-year return | -37.7% | -26.2% |
Risk & Volatility
IBTA is the less volatile stock with a 0.88 beta — it tends to amplify market swings less than DV's 1.00 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. DV currently trades 61.7% from its 52-week high vs IBTA's 39.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | IBTAIbotta, Inc. | DVDoubleVerify Hold… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.88x | 1.00x |
| 52-Week HighHighest price in past year | $62.74 | $17.09 |
| 52-Week LowLowest price in past year | $19.10 | $7.64 |
| % of 52W HighCurrent price vs 52-week peak | +39.8% | +61.7% |
| RSI (14)Momentum oscillator 0–100 | 68.4 | 43.6 |
| Avg Volume (50D)Average daily shares traded | 236K | 1.9M |
Analyst Outlook
Wall Street rates IBTA as "Buy" and DV as "Buy". Consensus price targets imply 34.2% upside for DV (target: $14) vs 4.1% for IBTA (target: $26).
| Metric | IBTAIbotta, Inc. | DVDoubleVerify Hold… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $26.00 | $14.14 |
| # AnalystsCovering analysts | 9 | 33 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.1% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Apr 24 | Feb 26 | Change |
|---|---|---|---|
| Ibotta, Inc. (IBTA) | 100 | 20.63 | -79.4% |
| DoubleVerify Holdin… (DV) | 100 | 35.67 | -64.3% |
DoubleVerify Holdin… (DV) returned -71% over 5 years vs Ibotta, Inc. (IBTA)'s -76%.
Chart 2Revenue Growth — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| Ibotta, Inc. (IBTA) | $211M | $342M | +62.5% |
| DoubleVerify Holdin… (DV) | $104M | $748M | +617.4% |
DoubleVerify Holdings, Inc.'s revenue grew from $104M (2018) to $748M (2025) — a 32.5% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| Ibotta, Inc. (IBTA) | -26.0% | 4.7% | +118.1% |
| DoubleVerify Holdin… (DV) | 3.0% | 6.8% | +122.2% |
DoubleVerify Holdings, Inc.'s net margin went from 3% (2018) to 7% (2025).
Chart 4P/E Ratio History — 5 Years
| Stock | 2021 | 2025 | Change |
|---|---|---|---|
| DoubleVerify Holdin… (DV) | 184.9 | 38.1 | -79.4% |
DoubleVerify Holdings, Inc. has traded in a 38x–185x P/E range over 5 years; current trailing P/E is ~35x.
Chart 5EPS Growth — 10 Years
| Stock | 2018 | 2025 | Change |
|---|---|---|---|
| Ibotta, Inc. (IBTA) | -1.81 | 0.12 | +106.6% |
| DoubleVerify Holdin… (DV) | 0.02 | 0.3 | +1363.4% |
DoubleVerify Holdings, Inc.'s EPS grew from $0.02 (2018) to $0.30 (2025) — a 47% CAGR.
Chart 6Free Cash Flow — 5 Years
Ibotta, Inc. generated $75M FCF in 2025 (+216% vs 2022). DoubleVerify Holdings, Inc. generated $173M FCF in 2025 (+135% vs 2021).
IBTA vs DV: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is IBTA or DV a better buy right now?
DoubleVerify Holdings, Inc. (DV) offers the better valuation at 35.1x trailing P/E (20.2x forward), making it the more compelling value choice. Analysts rate Ibotta, Inc. (IBTA) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — IBTA or DV?
On trailing P/E, DoubleVerify Holdings, Inc. (DV) is the cheapest at 35.1x versus Ibotta, Inc. at 208.1x.
03Which is the better long-term investment — IBTA or DV?
Over the past 5 years, DoubleVerify Holdings, Inc. (DV) delivered a total return of -70.7%, compared to -75.8% for Ibotta, Inc. (IBTA). A $10,000 investment in DV five years ago would be worth approximately $3K today (assuming dividends reinvested). Over 10 years, the gap is even starker: DV returned -69.7% versus IBTA's -75.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — IBTA or DV?
By beta (market sensitivity over 5 years), Ibotta, Inc. (IBTA) is the lower-risk stock at 0.88β versus DoubleVerify Holdings, Inc.'s 1.00β — meaning DV is approximately 14% more volatile than IBTA relative to the S&P 500. On balance sheet safety, DoubleVerify Holdings, Inc. (DV) carries a lower debt/equity ratio of 9% versus 9% for Ibotta, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — IBTA or DV?
DoubleVerify Holdings, Inc. (DV) is the more profitable company, earning 6.8% net margin versus 4.7% for Ibotta, Inc. — meaning it keeps 6.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: DV leads at 10.6% versus -0.2% for IBTA. At the gross margin level — before operating expenses — DV leads at 82.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is IBTA or DV more undervalued right now?
Analyst consensus price targets imply the most upside for DV: 34.2% to $14.14.
07Which pays a better dividend — IBTA or DV?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
08Is IBTA or DV better for a retirement portfolio?
For long-horizon retirement investors, Ibotta, Inc. (IBTA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.88)). Both have compounded well over 10 years (IBTA: -75.7%, DV: -69.7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between IBTA and DV?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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