Comprehensive Stock Comparison
Compare Triller Group Inc. (ILLRW) vs Snap Inc. (SNAP) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | SNAP | 10.6% revenue growth vs ILLRW's -4.5% |
| Quality / Margins | SNAP | -7.8% net margin vs ILLRW's -7.8% |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | ILLRW | -46.4% vs SNAP's -49.2% |
| Efficiency (ROA) | SNAP | -6.0% ROA vs ILLRW's -325.1%, ROIC -10.6% vs -164.1% |
Who Each Stock Is For
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Triller operates an AI-powered short-form video platform that enables creators and brands to build direct relationships with audiences. It generates revenue primarily through advertising on its platform — including in-stream video ads and brand partnerships — along with content production and commerce integrations. The company's key advantage lies in its AI-driven content curation and creator tools that differentiate it from larger competitors in the social video space.
Snap Inc. is a social media company best known for its Snapchat app, which enables visual communication through ephemeral photos and videos. It generates nearly all its revenue from digital advertising — primarily through Snap Ads and AR advertising — with a small portion from hardware sales like Spectacles. Its competitive advantage lies in its strong engagement with younger demographics and its pioneering work in augmented reality features that competitors struggle to replicate.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
SNAP leads in 3 of 6 categories (Financial Metrics, Valuation Metrics). ILLRW leads in 1 (Total Returns). 1 tied.
Financial Metrics (TTM)
SNAP is the larger business by revenue, generating $5.9B annually — 155.8x ILLRW's $38M. Profitability is closely matched — net margins range from -7.8% (SNAP) to -7.8% (ILLRW). On growth, SNAP holds the edge at +10.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ILLRWTriller Group Inc. | SNAPSnap Inc. |
|---|---|---|
| RevenueTrailing 12 months | $38M | $5.9B |
| EBITDAEarnings before interest/tax | -$211M | -$372M |
| Net IncomeAfter-tax profit | -$297M | -$460M |
| Free Cash FlowCash after capex | -$29M | $437M |
| Gross MarginGross profit ÷ Revenue | +21.8% | +55.0% |
| Operating MarginEBIT ÷ Revenue | -6.0% | -9.0% |
| Net MarginNet income ÷ Revenue | -7.8% | -7.8% |
| FCF MarginFCF ÷ Revenue | -76.0% | +7.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | -62.7% | +10.2% |
| EPS Growth (YoY)Latest quarter vs prior year | +14.1% | — |
Valuation Metrics
| Metric | ILLRWTriller Group Inc. | SNAPSnap Inc. |
|---|---|---|
| Market CapShares × price | — | $1.2B |
| Enterprise ValueMkt cap + debt − cash | — | $830M |
| Trailing P/EPrice ÷ TTM EPS | -0.04x | -18.61x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | — | 0.20x |
| Price / BookPrice ÷ Book value/share | — | 3.93x |
| Price / FCFMarket cap ÷ FCF | — | 2.76x |
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), SNAP scores 6/9 vs ILLRW's 2/9, reflecting solid financial health.
| Metric | ILLRWTriller Group Inc. | SNAPSnap Inc. |
|---|---|---|
| ROE (TTM)Return on equity | — | -20.2% |
| ROA (TTM)Return on assets | -3.3% | -6.0% |
| ROICReturn on invested capital | -164.1% | -10.6% |
| ROCEReturn on capital employed | -5.0% | -8.1% |
| Piotroski ScoreFundamental quality 0–9 | 2 | 6 |
| Debt / EquityFinancial leverage | — | 0.29x |
| Net DebtTotal debt minus cash | $180M | -$377M |
| Cash & Equiv.Liquid assets | $2M | $1.0B |
| Total DebtShort + long-term debt | $182M | $653M |
| Interest CoverageEBIT ÷ Interest expense | -17.30x | -3.70x |
Total Returns (with DRIP)
A $10,000 investment in ILLRW five years ago would be worth $2,747 today (with dividends reinvested), compared to $781 for SNAP. Over the past 12 months, ILLRW leads with a -46.4% total return vs SNAP's -49.2%. The 3-year compound annual growth rate (CAGR) favors SNAP at -19.9% vs ILLRW's -35.0% — a key indicator of consistent wealth creation.
| Metric | ILLRWTriller Group Inc. | SNAPSnap Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +72.0% | -35.9% |
| 1-Year ReturnPast 12 months | -46.4% | -49.2% |
| 3-Year ReturnCumulative with dividends | -72.5% | -48.7% |
| 5-Year ReturnCumulative with dividends | -72.5% | -92.2% |
| 10-Year ReturnCumulative with dividends | -72.5% | -78.7% |
| CAGR (3Y)Annualised 3-year return | -35.0% | -19.9% |
Risk & Volatility
ILLRW is the less volatile stock with a -0.72 beta — it tends to amplify market swings less than SNAP's 1.76 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SNAP currently trades 50.0% from its 52-week high vs ILLRW's 42.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ILLRWTriller Group Inc. | SNAPSnap Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | -0.72x | 1.76x |
| 52-Week HighHighest price in past year | $0.14 | $10.41 |
| 52-Week LowLowest price in past year | $0.01 | $4.65 |
| % of 52W HighCurrent price vs 52-week peak | +42.1% | +50.0% |
| RSI (14)Momentum oscillator 0–100 | 47.7 | 37.1 |
| Avg Volume (50D)Average daily shares traded | 49K | 43.6M |
Analyst Outlook
| Metric | ILLRWTriller Group Inc. | SNAPSnap Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Hold |
| Price TargetConsensus 12-month target | — | $7.51 |
| # AnalystsCovering analysts | — | 71 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | — | +62.2% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Oct 24 | Feb 26 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLRW) | 100 | 15.97 | -84.0% |
| Snap Inc. (SNAP) | 100 | 62.41 | -37.6% |
Triller Group Inc. (ILLRW) returned -73% over 5 years vs Snap Inc. (SNAP)'s -92%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLRW) | $0.00 | $46M | — |
| Snap Inc. (SNAP) | $404M | $5.9B | +1366.4% |
Snap Inc.'s revenue grew from $404M (2016) to $5.9B (2025) — a 34.8% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLRW) | -20.6% | -6.5% | +68.6% |
| Snap Inc. (SNAP) | -127.2% | -7.8% | +93.9% |
Snap Inc.'s net margin went from -127% (2016) to -8% (2025).
Chart 4EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Triller Group Inc. (ILLRW) | 0.05 | -1.56 | -3232.5% |
| Snap Inc. (SNAP) | -0.44 | -0.28 | +36.4% |
Snap Inc.'s EPS grew from $-0.44 (2016) to $-0.28 (2025).
Chart 5Free Cash Flow — 5 Years
Triller Group Inc. generated $-44M FCF in 2023 (+75% vs 2021). Snap Inc. generated $437M FCF in 2025 (+96% vs 2021).
ILLRW vs SNAP: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is ILLRW or SNAP a better buy right now?
Analysts rate Snap Inc. (SNAP) a "Hold" — based on 71 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — ILLRW or SNAP?
Over the past 5 years, Triller Group Inc. (ILLRW) delivered a total return of -72.5%, compared to -92.2% for Snap Inc. (SNAP). A $10,000 investment in ILLRW five years ago would be worth approximately $3K today (assuming dividends reinvested). Over 10 years, the gap is even starker: ILLRW returned -72.5% versus SNAP's -78.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — ILLRW or SNAP?
By beta (market sensitivity over 5 years), Triller Group Inc. (ILLRW) is the lower-risk stock at -0.72β versus Snap Inc.'s 1.76β — meaning SNAP is approximately -346% more volatile than ILLRW relative to the S&P 500.
04Which has better profit margins — ILLRW or SNAP?
Snap Inc. (SNAP) is the more profitable company, earning -7.8% net margin versus -647.0% for Triller Group Inc. — meaning it keeps -7.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SNAP leads at -9.0% versus -572.3% for ILLRW. At the gross margin level — before operating expenses — SNAP leads at 55.0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — ILLRW or SNAP?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is ILLRW or SNAP better for a retirement portfolio?
For long-horizon retirement investors, Triller Group Inc. (ILLRW) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0.72)). Snap Inc. (SNAP) carries a higher beta of 1.76 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (ILLRW: -72.5%, SNAP: -78.7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between ILLRW and SNAP?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 5%
- Gross Margin > 32%