Comprehensive Stock Comparison
Compare WM Technology, Inc. (MAPS) vs Pattern Group Inc. Series A Common Stock (PTRN) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | PTRN | 31.5% revenue growth vs MAPS's -1.9% |
| Value | MAPS | Lower P/E (8.5x vs 20.3x) |
| Quality / Margins | MAPS | 4.4% net margin vs PTRN's 3.8% |
| Stability / Safety | MAPS | Beta 0.86 vs PTRN's 2.14 |
| Dividends | MAPS | 11.8% yield; 2-year raise streak; PTRN pays no meaningful dividend |
| Momentum (1Y) | PTRN | -32.6% vs MAPS's -49.0% |
| Efficiency (ROA) | PTRN | 11.7% ROA vs MAPS's 4.1%, ROIC 29.8% vs 11.1% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
WM Technology operates a leading online marketplace and software platform for the legal cannabis industry, connecting consumers with retailers and brands. It generates revenue primarily through subscription software fees from cannabis businesses (roughly 60%) and advertising services (roughly 40%) on its Weedmaps platform. The company's key advantage is its first-mover position and network effects in the fragmented cannabis market — its marketplace has become the dominant discovery tool for consumers while its software suite creates sticky relationships with retailers.
Pattern Group is a tech-enabled ecommerce accelerator that helps brands grow sales across global online marketplaces like Amazon, Walmart, and TikTok Shop. It makes money through a combination of service fees — including technology, analytics, logistics, and advertising services — and product distribution margins from purchasing and selling products on behalf of brands. The company's moat lies in its integrated technology platform and global marketplace expertise, which creates a full-service ecosystem that's difficult for brands to replicate internally.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
MAPS leads in 2 of 6 categories (Financial Metrics, Valuation Metrics). PTRN leads in 2 (Profitability & Efficiency, Total Returns). 1 tied.
Financial Metrics (TTM)
PTRN is the larger business by revenue, generating $1.8B annually — 10.0x MAPS's $179M. Profitability is closely matched — net margins range from 4.4% (MAPS) to 3.8% (PTRN).
| Metric | MAPSWM Technology, In… | PTRNPattern Group Inc… |
|---|---|---|
| RevenueTrailing 12 months | $179M | $1.8B |
| EBITDAEarnings before interest/tax | $26M | — |
| Net IncomeAfter-tax profit | $8M | — |
| Free Cash FlowCash after capex | $17M | — |
| Gross MarginGross profit ÷ Revenue | +95.0% | +43.5% |
| Operating MarginEBIT ÷ Revenue | +6.2% | +4.9% |
| Net MarginNet income ÷ Revenue | +4.4% | +3.8% |
| FCF MarginFCF ÷ Revenue | +9.8% | +2.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | -9.4% | — |
| EPS Growth (YoY)Latest quarter vs prior year | -41.3% | — |
Valuation Metrics
On an enterprise value basis, MAPS's 0.3x EV/EBITDA is more attractive than PTRN's 14.5x.
| Metric | MAPSWM Technology, In… | PTRNPattern Group Inc… |
|---|---|---|
| Market CapShares × price | $33M | $1.6B |
| Enterprise ValueMkt cap + debt − cash | $11M | $1.5B |
| Trailing P/EPrice ÷ TTM EPS | 8.49x | -8.56x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 20.25x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 0.35x | 14.53x |
| Price / SalesMarket cap ÷ Revenue | 0.18x | 0.91x |
| Price / BookPrice ÷ Book value/share | 0.54x | 4.75x |
| Price / FCFMarket cap ÷ FCF | 1.32x | 32.61x |
Profitability & Efficiency
PTRN delivers a 19.6% return on equity — every $100 of shareholder capital generates $20 in annual profit, vs $6 for MAPS. PTRN carries lower financial leverage with a 0.08x debt-to-equity ratio, signaling a more conservative balance sheet compared to MAPS's 0.25x. On the Piotroski fundamental quality scale (0–9), MAPS scores 7/9 vs PTRN's 5/9, reflecting strong financial health.
| Metric | MAPSWM Technology, In… | PTRNPattern Group Inc… |
|---|---|---|
| ROE (TTM)Return on equity | +5.8% | +19.6% |
| ROA (TTM)Return on assets | +4.1% | +11.7% |
| ROICReturn on invested capital | +11.1% | +29.8% |
| ROCEReturn on capital employed | +10.4% | +23.5% |
| Piotroski ScoreFundamental quality 0–9 | 7 | 5 |
| Debt / EquityFinancial leverage | 0.25x | 0.08x |
| Net DebtTotal debt minus cash | -$22M | -$145M |
| Cash & Equiv.Liquid assets | $52M | $176M |
| Total DebtShort + long-term debt | $30M | $30M |
| Interest CoverageEBIT ÷ Interest expense | — | 889.61x |
Total Returns (with DRIP)
A $10,000 investment in PTRN five years ago would be worth $6,737 today (with dividends reinvested), compared to $279 for MAPS. Over the past 12 months, PTRN leads with a -32.6% total return vs MAPS's -49.0%. The 3-year compound annual growth rate (CAGR) favors PTRN at -12.3% vs MAPS's -15.4% — a key indicator of consistent wealth creation.
| Metric | MAPSWM Technology, In… | PTRNPattern Group Inc… |
|---|---|---|
| YTD ReturnYear-to-date | -20.8% | -8.4% |
| 1-Year ReturnPast 12 months | -49.0% | -32.6% |
| 3-Year ReturnCumulative with dividends | -39.5% | -32.6% |
| 5-Year ReturnCumulative with dividends | -97.2% | -32.6% |
| 10-Year ReturnCumulative with dividends | -93.2% | -32.6% |
| CAGR (3Y)Annualised 3-year return | -15.4% | -12.3% |
Risk & Volatility
MAPS is the less volatile stock with a 0.86 beta — it tends to amplify market swings less than PTRN's 2.14 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. PTRN currently trades 52.4% from its 52-week high vs MAPS's 47.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | MAPSWM Technology, In… | PTRNPattern Group Inc… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.86x | 2.14x |
| 52-Week HighHighest price in past year | $1.41 | $20.10 |
| 52-Week LowLowest price in past year | $0.63 | $8.92 |
| % of 52W HighCurrent price vs 52-week peak | +47.4% | +52.4% |
| RSI (14)Momentum oscillator 0–100 | 34.6 | 46.1 |
| Avg Volume (50D)Average daily shares traded | 905K | 830K |
Analyst Outlook
MAPS is the only dividend payer here at 11.83% yield — a key consideration for income-focused portfolios.
| Metric | MAPSWM Technology, In… | PTRNPattern Group Inc… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $19.88 |
| # AnalystsCovering analysts | — | 5 |
| Dividend YieldAnnual dividend ÷ price | +11.8% | — |
| Dividend StreakConsecutive years of raises | 2 | — |
| Dividend / ShareAnnual DPS | $0.08 | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.0% | +0.2% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Revenue Growth — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| WM Technology, Inc. (MAPS) | $101M | $185M | +82.0% |
| Pattern Group Inc. … (PTRN) | $1.4B | $1.8B | +31.5% |
WM Technology, Inc.'s revenue grew from $101M (2018) to $185M (2024) — a 10.5% CAGR.
Chart 2Net Margin Trend — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| WM Technology, Inc. (MAPS) | 14.2% | 4.1% | -70.8% |
| Pattern Group Inc. … (PTRN) | 3.0% | 3.8% | +25.1% |
WM Technology, Inc.'s net margin went from 14% (2018) to 4% (2024).
Chart 3EPS Growth — 10 Years
| Stock | 2018 | 2024 | Change |
|---|---|---|---|
| WM Technology, Inc. (MAPS) | 2.08 | 0.08 | -96.2% |
| Pattern Group Inc. … (PTRN) | 0.12 | -1.23 | -1125.0% |
WM Technology, Inc.'s EPS grew from $2.08 (2018) to $0.08 (2024) — a -42% CAGR.
Chart 4Free Cash Flow — 5 Years
WM Technology, Inc. generated $25M FCF in 2024 (+65% vs 2021). Pattern Group Inc. Series A Common Stock generated $50M FCF in 2024 (+85% vs 2023).
MAPS vs PTRN: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is MAPS or PTRN a better buy right now?
WM Technology, Inc. (MAPS) offers the better valuation at 8.5x trailing P/E, making it the more compelling value choice. Analysts rate Pattern Group Inc. Series A Common Stock (PTRN) a "Buy" — based on 5 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — MAPS or PTRN?
Over the past 5 years, Pattern Group Inc. Series A Common Stock (PTRN) delivered a total return of -32.6%, compared to -97.2% for WM Technology, Inc. (MAPS). A $10,000 investment in PTRN five years ago would be worth approximately $7K today (assuming dividends reinvested). Over 10 years, the gap is even starker: PTRN returned -32.6% versus MAPS's -93.2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — MAPS or PTRN?
By beta (market sensitivity over 5 years), WM Technology, Inc. (MAPS) is the lower-risk stock at 0.86β versus Pattern Group Inc. Series A Common Stock's 2.14β — meaning PTRN is approximately 147% more volatile than MAPS relative to the S&P 500. On balance sheet safety, Pattern Group Inc. Series A Common Stock (PTRN) carries a lower debt/equity ratio of 8% versus 25% for WM Technology, Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — MAPS or PTRN?
WM Technology, Inc. (MAPS) is the more profitable company, earning 4.1% net margin versus 3.8% for Pattern Group Inc. Series A Common Stock — meaning it keeps 4.1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MAPS leads at 8.0% versus 4.9% for PTRN. At the gross margin level — before operating expenses — MAPS leads at 95.1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — MAPS or PTRN?
In this comparison, MAPS (11.8% yield) pays a dividend. PTRN does not pay a meaningful dividend and should not be held primarily for income.
06Is MAPS or PTRN better for a retirement portfolio?
For long-horizon retirement investors, WM Technology, Inc. (MAPS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.86), 11.8% yield). Pattern Group Inc. Series A Common Stock (PTRN) carries a higher beta of 2.14 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MAPS: -93.2%, PTRN: -32.6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between MAPS and PTRN?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: MAPS is a small-cap deep-value stock; PTRN is a small-cap quality compounder stock. MAPS pays a dividend while PTRN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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