Comprehensive Stock Comparison
Compare MarketWise, Inc. (MKTW) vs NVIDIA Corporation (NVDA) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | NVDA | 65.5% revenue growth vs MKTW's -8.8% |
| Value | MKTW | Lower P/E (3.9x vs 21.9x) |
| Quality / Margins | NVDA | 55.6% net margin vs MKTW's 1.7% |
| Stability / Safety | MKTW | Beta 0.70 vs NVDA's 1.73 |
| Dividends | MKTW | 5.5% yield, vs NVDA's 0.0% |
| Momentum (1Y) | NVDA | +41.9% vs MKTW's +25.8% |
| Efficiency (ROA) | NVDA | 58.1% ROA vs MKTW's 2.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
MarketWise operates a multi-brand subscription platform that provides financial research, software, and educational tools for individual investors. It generates revenue primarily through subscription fees for its various investment research services and analytical software tools. The company's competitive advantage lies in its portfolio of established financial research brands and its large subscriber base of nearly 1 million paid users.
NVIDIA designs and sells graphics processing units (GPUs) and accelerated computing platforms that power artificial intelligence, gaming, and professional visualization applications. The company generates revenue primarily through its Data Center segment — which includes AI chips and systems — accounting for over 70% of sales, supplemented by its Gaming GPU business and professional visualization offerings. NVIDIA's competitive moat stems from its CUDA software ecosystem — which locks developers into its hardware architecture — and its years of architectural leadership in parallel processing for AI workloads.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
NVDA leads in 2 of 6 categories (Financial Metrics, Total Returns). MKTW leads in 2 (Valuation Metrics, Profitability & Efficiency). 2 tied.
Financial Metrics (TTM)
NVDA is the larger business by revenue, generating $215.9B annually — 631.0x MKTW's $342M. NVDA is the more profitable business, keeping 55.6% of every revenue dollar as net income compared to MKTW's 1.7%. On growth, NVDA holds the edge at +73.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | MKTWMarketWise, Inc. | NVDANVIDIA Corporation |
|---|---|---|
| RevenueTrailing 12 months | $342M | $215.9B |
| EBITDAEarnings before interest/tax | $76M | $133.2B |
| Net IncomeAfter-tax profit | $6M | $120.1B |
| Free Cash FlowCash after capex | $27M | $96.7B |
| Gross MarginGross profit ÷ Revenue | +87.0% | +71.1% |
| Operating MarginEBIT ÷ Revenue | +21.5% | +60.4% |
| Net MarginNet income ÷ Revenue | +1.7% | +55.6% |
| FCF MarginFCF ÷ Revenue | +8.0% | +44.8% |
| Rev. Growth (YoY)Latest quarter vs prior year | -16.4% | +73.2% |
| EPS Growth (YoY)Latest quarter vs prior year | -33.3% | +97.8% |
Valuation Metrics
At 3.9x trailing earnings, MKTW trades at a 89% valuation discount to NVDA's 36.2x P/E. On an enterprise value basis, MKTW's 1.1x EV/EBITDA is more attractive than NVDA's 32.3x.
| Metric | MKTWMarketWise, Inc. | NVDANVIDIA Corporation |
|---|---|---|
| Market CapShares × price | $191M | $4.31T |
| Enterprise ValueMkt cap + debt − cash | $97M | $4.31T |
| Trailing P/EPrice ÷ TTM EPS | 3.93x | 36.16x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 21.88x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.38x |
| EV / EBITDAEnterprise value multiple | 1.06x | 32.33x |
| Price / SalesMarket cap ÷ Revenue | 0.47x | 19.94x |
| Price / BookPrice ÷ Book value/share | — | 27.52x |
| Price / FCFMarket cap ÷ FCF | — | 44.54x |
Profitability & Efficiency
| Metric | MKTWMarketWise, Inc. | NVDANVIDIA Corporation |
|---|---|---|
| ROE (TTM)Return on equity | — | +76.3% |
| ROA (TTM)Return on assets | +2.9% | +58.1% |
| ROICReturn on invested capital | — | +81.8% |
| ROCEReturn on capital employed | +8.1% | +97.2% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 4 |
| Debt / EquityFinancial leverage | — | 0.07x |
| Net DebtTotal debt minus cash | -$94M | $807M |
| Cash & Equiv.Liquid assets | $98M | $10.6B |
| Total DebtShort + long-term debt | $4M | $11.4B |
| Interest CoverageEBIT ÷ Interest expense | — | 545.03x |
Total Returns (with DRIP)
A $10,000 investment in NVDA five years ago would be worth $128,116 today (with dividends reinvested), compared to $959 for MKTW. Over the past 12 months, NVDA leads with a +41.9% total return vs MKTW's +25.8%. The 3-year compound annual growth rate (CAGR) favors NVDA at 96.9% vs MKTW's -19.8% — a key indicator of consistent wealth creation.
| Metric | MKTWMarketWise, Inc. | NVDANVIDIA Corporation |
|---|---|---|
| YTD ReturnYear-to-date | -6.8% | -6.2% |
| 1-Year ReturnPast 12 months | +25.8% | +41.9% |
| 3-Year ReturnCumulative with dividends | -48.4% | +663.5% |
| 5-Year ReturnCumulative with dividends | -90.4% | +1181.2% |
| 10-Year ReturnCumulative with dividends | -89.7% | +22525.7% |
| CAGR (3Y)Annualised 3-year return | -19.8% | +96.9% |
Risk & Volatility
MKTW is the less volatile stock with a 0.70 beta — it tends to amplify market swings less than NVDA's 1.73 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. NVDA currently trades 83.5% from its 52-week high vs MKTW's 64.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | MKTWMarketWise, Inc. | NVDANVIDIA Corporation |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.70x | 1.73x |
| 52-Week HighHighest price in past year | $21.74 | $212.19 |
| 52-Week LowLowest price in past year | $9.07 | $86.62 |
| % of 52W HighCurrent price vs 52-week peak | +64.5% | +83.5% |
| RSI (14)Momentum oscillator 0–100 | 44.5 | 47.4 |
| Avg Volume (50D)Average daily shares traded | 11K | 136.2M |
Analyst Outlook
Wall Street rates MKTW as "Hold" and NVDA as "Buy". Consensus price targets imply 52.9% upside for NVDA (target: $271) vs -75.0% for MKTW (target: $4). MKTW is the only dividend payer here at 5.45% yield — a key consideration for income-focused portfolios.
| Metric | MKTWMarketWise, Inc. | NVDANVIDIA Corporation |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $3.50 | $271.00 |
| # AnalystsCovering analysts | 7 | 79 |
| Dividend YieldAnnual dividend ÷ price | +5.5% | +0.0% |
| Dividend StreakConsecutive years of raises | 0 | 2 |
| Dividend / ShareAnnual DPS | $0.76 | $0.04 |
| Buyback YieldShare repurchases ÷ mkt cap | +5.7% | +0.9% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Sep 20 | Feb 26 | Change |
|---|---|---|---|
| MarketWise, Inc. (MKTW) | 100 | 8.41 | -91.6% |
| NVIDIA Corporation (NVDA) | 100 | 1,363.78 | +1263.8% |
NVIDIA Corporation (NVDA) returned +1.2K% over 5 years vs MarketWise, Inc. (MKTW)'s -90%. A $10,000 investment in NVDA 5 years ago would be worth $128,116 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| MarketWise, Inc. (MKTW) | $272M | $409M | +50.1% |
| NVIDIA Corporation (NVDA) | $6.9B | $215.9B | +3025.0% |
NVIDIA Corporation's revenue grew from $6.9B (2017) to $215.9B (2026) — a 46.6% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| MarketWise, Inc. (MKTW) | 10.3% | 1.7% | -83.2% |
| NVIDIA Corporation (NVDA) | 24.1% | 55.6% | +130.6% |
NVIDIA Corporation's net margin went from 24% (2017) to 56% (2026).
Chart 4P/E Ratio History — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| MarketWise, Inc. (MKTW) | 2.3 | 3.2 | +39.1% |
| NVIDIA Corporation (NVDA) | 75.6 | 36.2 | -52.1% |
MarketWise, Inc. has traded in a 2x–55x P/E range over 3 years; current trailing P/E is ~4x. NVIDIA Corporation has traded in a 28x–291x P/E range over 10 years; current trailing P/E is ~36x.
Chart 5EPS Growth — 10 Years
| Stock | 2017 | 2026 | Change |
|---|---|---|---|
| MarketWise, Inc. (MKTW) | 10.8 | 3.57 | -66.9% |
| NVIDIA Corporation (NVDA) | 0.06 | 4.9 | +7556.3% |
NVIDIA Corporation's EPS grew from $0.06 (2017) to $4.90 (2026) — a 62% CAGR.
Chart 6Free Cash Flow — 5 Years
MarketWise, Inc. generated $-23M FCF in 2024 (-137% vs 2021). NVIDIA Corporation generated $97B FCF in 2026 (+1960% vs 2021).
MKTW vs NVDA: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is MKTW or NVDA a better buy right now?
MarketWise, Inc. (MKTW) offers the better valuation at 3.9x trailing P/E, making it the more compelling value choice. Analysts rate NVIDIA Corporation (NVDA) a "Buy" — based on 79 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MKTW or NVDA?
On trailing P/E, MarketWise, Inc. (MKTW) is the cheapest at 3.9x versus NVIDIA Corporation at 36.2x.
03Which is the better long-term investment — MKTW or NVDA?
Over the past 5 years, NVIDIA Corporation (NVDA) delivered a total return of +1181%, compared to -90.4% for MarketWise, Inc. (MKTW). A $10,000 investment in NVDA five years ago would be worth approximately $128K today (assuming dividends reinvested). Over 10 years, the gap is even starker: NVDA returned +225.3% versus MKTW's -89.7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MKTW or NVDA?
By beta (market sensitivity over 5 years), MarketWise, Inc. (MKTW) is the lower-risk stock at 0.70β versus NVIDIA Corporation's 1.73β — meaning NVDA is approximately 145% more volatile than MKTW relative to the S&P 500.
05Which has better profit margins — MKTW or NVDA?
NVIDIA Corporation (NVDA) is the more profitable company, earning 55.6% net margin versus 1.7% for MarketWise, Inc. — meaning it keeps 55.6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NVDA leads at 60.4% versus 21.8% for MKTW. At the gross margin level — before operating expenses — MKTW leads at 87.6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is MKTW or NVDA more undervalued right now?
Analyst consensus price targets imply the most upside for NVDA: 52.9% to $271.00.
07Which pays a better dividend — MKTW or NVDA?
In this comparison, MKTW (5.5% yield) pays a dividend. NVDA does not pay a meaningful dividend and should not be held primarily for income.
08Is MKTW or NVDA better for a retirement portfolio?
For long-horizon retirement investors, MarketWise, Inc. (MKTW) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.70), 5.5% yield). NVIDIA Corporation (NVDA) carries a higher beta of 1.73 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MKTW: -89.7%, NVDA: +225.3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between MKTW and NVDA?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: MKTW is a small-cap deep-value stock; NVDA is a mega-cap quality compounder stock. MKTW pays a dividend while NVDA does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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