MarketWise, Inc. (MKTW) fundamental analysis — strengths, weaknesses & financial health based on data analysis
* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.
MarketWise, Inc. (MKTW) stock price & volume — 10-year historical chart
MarketWise, Inc. (MKTW) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR
MarketWise, Inc. (MKTW) competitors in Financial services and insurance software — business model, growth, and fundamentals comparison
MarketWise, Inc. (MKTW) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.
MarketWise, Inc. (MKTW) annual income statement — 10-year revenue, gross profit & net income history
| Line item | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|
| Sales/Revenue | 272.22M | 364.18M | 549.18M | 512.4M | 448.18M | 408.7M | 325.71M |
| Revenue Growth % | - | 33.78% | 50.8% | -6.7% | -12.53% | -8.81% | -20.31% |
| Cost of Goods Sold | 42.55M | 154.6M | 239.25M | 62.7M | 56.8M | 50.66M | 44.34M |
| COGS % of Revenue | 15.63% | 42.45% | 43.56% | 12.24% | 12.67% | 12.4% | 13.61% |
| Gross Profit | 229.67M▲ 0% | 209.57M▼ 8.7% | 309.93M▲ 47.9% | 449.71M▲ 45.1% | 391.38M▼ 13.0% | 358.04M▼ 8.5% | 281.37M▼ 21.4% |
| Gross Margin % | 84.37% | 57.55% | 56.44% | 87.76% | 87.33% | 87.6% | 86.39% |
| Gross Profit Growth % | - | -8.75% | 47.89% | 45.1% | -12.97% | -8.52% | -21.41% |
| Operating Expenses | 204.1M | 748.26M | 1.28B | 362.42M | 339.57M | 269.05M | 221.19M |
| OpEx % of Revenue | 74.98% | 205.47% | 232.62% | 70.73% | 75.77% | 65.83% | 67.91% |
| Selling, General & Admin | 198.09M | 740.94M | 1.27B | 350.51M | 324.34M | 251.94M | 209.25M |
| SG&A % of Revenue | 72.77% | 203.45% | 230.77% | 68.41% | 72.37% | 61.65% | 64.24% |
| Research & Development | 3.67M | 4.77M | 7.49M | 8.82M | 8.83M | 9.91M | 8.81M |
| R&D % of Revenue | 1.35% | 1.31% | 1.36% | 1.72% | 1.97% | 2.42% | 2.71% |
| Other Operating Expenses | 2.33M | 2.55M | 2.68M | 3.09M | 6.4M | 7.2M | 3.13M |
| Operating Income | 25.57M▲ 0% | -538.69M▼ 2206.7% | -967.59M▼ 79.6% | 87.28M▲ 109.0% | 51.8M▼ 40.6% | 88.99M▲ 71.8% | 62.6M▼ 29.7% |
| Operating Margin % | 9.39% | -147.92% | -176.19% | 17.03% | 11.56% | 21.77% | 19.22% |
| Operating Income Growth % | - | -2206.72% | -79.62% | 109.02% | -40.65% | 71.77% | -29.66% |
| EBITDA | 27.9M | -536.14M | -964.92M | 89.86M | 55.63M | 91.74M | 64.78M |
| EBITDA Margin % | 10.25% | -147.22% | -175.7% | 17.54% | 12.41% | 22.45% | 19.89% |
| EBITDA Growth % | - | -2021.36% | -79.98% | 109.31% | -38.1% | 64.92% | -29.39% |
| D&A (Non-Cash Add-back) | 2.33M | 2.55M | 2.68M | 2.58M | 3.82M | 2.75M | 2.19M |
| EBIT | 25.57M | -538.69M | -967.59M | 87.28M | 54.39M | 93.43M | 0 |
| Net Interest Income | 1.56M | 477K | -110K | -295K | 4.9M | 5.29M | 0 |
| Interest Income | 1.56M | 477K | 0 | 0 | 4.9M | 5.29M | 0 |
| Interest Expense | 0 | 0 | 110K | 295K | 0 | 0 | 0 |
| Other Income/Expense | 2.42M | -2.4M | 16.07M | 15.38M | 4.29M | 7.37M | 4M |
| Pretax Income | 27.99M▲ 0% | -541.09M▼ 2033.0% | -951.52M▼ 75.9% | 102.66M▲ 110.8% | 56.1M▼ 45.4% | 96.36M▲ 71.8% | 66.6M▼ 30.9% |
| Pretax Margin % | 10.28% | -148.58% | -173.26% | 20.04% | 12.52% | 23.58% | 20.45% |
| Income Tax | 0 | 0 | 2.36M | 1.49M | 1.8M | 3.25M | 2.56M |
| Effective Tax Rate % | 0% | 0% | -0.25% | 1.45% | 3.21% | 3.38% | 3.84% |
| Net Income | 27.96M▲ 0% | -538.37M▼ 2025.7% | -1.01B▼ 88.2% | 17.99M▲ 101.8% | 1.78M▼ 90.1% | 7.06M▲ 296.1% | 64.04M▲ 807.2% |
| Net Margin % | 10.27% | -147.83% | -184.51% | 3.51% | 0.4% | 1.73% | 19.66% |
| Net Income Growth % | - | -2025.72% | -88.22% | 101.78% | -90.09% | 296.13% | 807.22% |
| Net Income (Continuing) | 27.99M | -541.09M | -953.88M | 101.17M | 54.3M | 93.11M | 64.04M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | -5.77M | -5.87M | -356.72M | -277.19M | -277.86M | -205.39M | -201.94M |
| EPS (Diluted) | 10.80▲ 0% | -208.07▼ 2026.6% | -504.69▼ 142.6% | 14.54▲ 102.9% | 1.00▼ 93.1% | 3.57▲ 257.0% | 2.31▼ 35.3% |
| EPS Growth % | - | -2026.57% | -142.56% | 102.88% | -93.12% | 257% | -35.29% |
| EPS (Basic) | 10.80 | -208.07 | -504.69 | 14.61 | 1.12 | 3.68 | 2.41 |
| Diluted Shares Outstanding | 2.59M | 2.59M | 1.89M | 1.24M | 1.67M | 1.97M | 2.44M |
| Basic Shares Outstanding | 2.59M | 2.59M | 1.89M | 1.23M | 1.59M | 1.92M | 2.33M |
| Dividend Payout Ratio | 73.22% | - | - | - | 322.33% | 21.33% | - |
MarketWise, Inc. (MKTW) balance sheet — assets, liabilities & shareholders' equity
| Line item | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|
| Total Current Assets | 205.7M | 180.64M | 246.39M | 279.18M | 267.84M | 168.83M | 131.7M |
| Cash & Short-Term Investments | 170.52M | 114.42M | 139.08M | 158.57M | 155.17M | 97.88M | 70.14M |
| Cash Only | 170.52M | 114.42M | 139.08M | 158.57M | 155.17M | 97.88M | 70.14M |
| Short-Term Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accounts Receivable | 7.33M | 13.27M | 8.6M | 5.55M | 9.71M | 2.42M | 9.98M |
| Days Sales Outstanding | 9.83 | 13.3 | 5.72 | 3.95 | 7.91 | 2.16 | 11.19 |
| Inventory | 0 | 0 | 0 | 111.69M | 0 | 0 | 0 |
| Days Inventory Outstanding | - | - | - | 650.19 | - | - | - |
| Other Current Assets | 22.74M | 44.41M | 85.67M | -8.36M | 93.65M | 58.48M | 51.58M |
| Total Non-Current Assets | 70.5M | 104.18M | 175.16M | 163.33M | 128.71M | 90.68M | 86.68M |
| Property, Plant & Equipment | 16.08M | 13.75M | 12.09M | 10.36M | 8.02M | 3.77M | 7.14M |
| Fixed Asset Turnover | 16.93x | 26.48x | 45.43x | 49.46x | 55.88x | 108.29x | 45.64x |
| Goodwill | 18.1M | 18.1M | 23.29M | 31.31M | 31.04M | 30.04M | 30.04M |
| Intangible Assets | 7.18M | 5.28M | 8.61M | 16.05M | 6.25M | 4.67M | 3.81M |
| Long-Term Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Non-Current Assets | 29.14M | 67.04M | 122.21M | 98.29M | 73.71M | 42.12M | 34.68M |
| Total Assets | 276.2M▲ 0% | 284.81M▲ 3.1% | 421.55M▲ 48.0% | 442.51M▲ 5.0% | 396.56M▼ 10.4% | 259.51M▼ 34.6% | 218.38M▼ 15.9% |
| Asset Turnover | 0.99x | 1.28x | 1.30x | 1.16x | 1.13x | 1.57x | 1.49x |
| Asset Growth % | - | 3.12% | 48.01% | 4.97% | -10.38% | -34.56% | -15.85% |
| Total Current Liabilities | 254.43M | 345.54M | 395.49M | 385.51M | 373.89M | 260.21M | 234.2M |
| Accounts Payable | 4.98M | 11.97M | 4.76M | 686K | 559K | 4.01M | 0 |
| Days Payables Outstanding | 42.71 | 28.26 | 7.26 | 3.99 | 3.59 | 28.9 | - |
| Short-Term Debt | 4.26M | 0 | 0 | 0 | 0 | 0 | 908K |
| Deferred Revenue (Current) | 0 | 278.27M | 317.13M | 315.23M | 287.75M | 217.97M | 183.8M |
| Other Current Liabilities | 209.59M | 19.58M | 24.91M | 37.64M | 42.24M | 36.26M | 49.5M |
| Current Ratio | 0.81x | 0.52x | 0.62x | 0.72x | 0.72x | 0.65x | 0.56x |
| Quick Ratio | 0.81x | 0.52x | 0.62x | 0.43x | 0.72x | 0.65x | 0.56x |
| Cash Conversion Cycle | - | - | - | 650.15 | - | - | - |
| Total Non-Current Liabilities | 289.84M | 859.88M | 431.32M | 355.38M | 311.61M | 217.23M | 197.8M |
| Long-Term Debt | 1.13M | 0 | 0 | 0 | 0 | 0 | 5.17M |
| Capital Lease Obligations | 8.49M | 7.83M | 6.93M | 5.83M | 4.37M | 2.74M | 0 |
| Deferred Tax Liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Non-Current Liabilities | 280.21M | 597.58M | 31.35M | 1.28M | 2.9M | 5.48M | 192.63M |
| Total Liabilities | 544.27M | 1.21B | 826.82M | 740.89M | 685.5M | 477.44M | 432M |
| Total Debt | 15.96M | 8.9M | 8.21M | 7.32M | 5.81M | 4.37M | 6.08M |
| Net Debt | -154.56M | -105.52M | -130.87M | -151.26M | -149.36M | -93.51M | -64.06M |
| Debt / Equity | - | - | - | - | - | - | - |
| Debt / EBITDA | 0.57x | - | - | 0.08x | 0.10x | 0.05x | 0.09x |
| Net Debt / EBITDA | -5.54x | - | - | -1.68x | -2.69x | -1.02x | -0.99x |
| Interest Coverage | - | - | -8796.30x | 295.87x | - | - | - |
| Total Equity | -268.06M▲ 0% | -920.61M▼ 243.4% | -405.26M▲ 56.0% | -298.38M▲ 26.4% | -288.94M▲ 3.2% | -217.92M▲ 24.6% | -415.57M▼ 90.7% |
| Equity Growth % | - | -243.43% | 55.98% | 26.37% | 3.16% | 24.58% | -90.69% |
| Book Value per Share | -103.60 | -355.79 | -214.42 | -241.15 | -173.48 | -110.60 | -170.59 |
| Total Shareholders' Equity | -262.3M | -914.75M | -48.55M | -21.2M | -11.08M | -12.54M | -213.63M |
| Common Stock | -262.29M | 0 | 31K | 32K | 33K | 32K | 1K |
| Retained Earnings | 0 | 0 | -146.12M | -128.13M | -126.34M | -119.28M | -113.66M |
| Treasury Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accumulated OCI | -3K | -17K | -9K | 44K | 65K | 56K | 36K |
| Minority Interest | -5.77M | -5.87M | -356.72M | -277.19M | -277.86M | -205.39M | -201.94M |
MarketWise, Inc. (MKTW) cash flow — operating, investing & free cash flow history
| Line item | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|
| Cash from Operations | 54.2M | 55.88M | 63.63M | 48.37M | 62.43M | -22.15M | 45.96M |
| Operating CF Margin % | 19.91% | 15.34% | 11.59% | 9.44% | 13.93% | -5.42% | 14.11% |
| Operating CF Growth % | - | 3.09% | 13.88% | -23.98% | 29.05% | -135.48% | 307.49% |
| Net Income | 27.99M | -538.37M | -953.88M | 101.17M | 1.78M | 93.11M | 64.04M |
| Depreciation & Amortization | 2.33M | 2.55M | 2.68M | 3.09M | 3.82M | 2.75M | 2.19M |
| Stock-Based Compensation | 8.61M | 553.6M | 210.91M | 9.04M | 23.38M | 12.2M | 11.11M |
| Deferred Taxes | -3.26M | 0 | 2.36M | 1.49M | 1.8M | 2.87M | 954K |
| Other Non-Cash Items | 3.1M | 110.37M | 711.81M | -13.55M | 60.62M | 4.96M | -32.33M |
| Working Capital Changes | 15.42M | -72.27M | 89.76M | -52.87M | -28.98M | -138.04M | 0 |
| Change in Receivables | -6.51M | -5.07M | 4.59M | 3.77M | -488K | 2.65M | -3.81M |
| Change in Inventory | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Change in Payables | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash from Investing | 12.39M | -9.65M | -8.31M | -13.24M | -1.9M | -681K | -1.57M |
| Capital Expenditures | -929K | -290K | -1.17M | -171K | -65K | -133K | -391K |
| CapEx % of Revenue | 0.34% | 0.08% | 0.21% | 0.03% | 0.01% | 0.03% | 0.12% |
| Acquisitions | 13.32M | -9.16M | -7.14M | -13.07M | -170K | 0 | 0 |
| Investments | - | - | - | - | - | - | - |
| Other Investing | 0 | -195K | 0 | 0 | -1.66M | -548K | -1.18M |
| Cash from Financing | -27.34M | -103.37M | -30.68M | -16.19M | -63.95M | -34.46M | -72.11M |
| Debt Issued (Net) | -1.93M | -5.39M | 0 | 1.16M | 0 | 0 | 0 |
| Equity Issued (Net) | 0 | 0 | -1000K | -1000K | 678K | -1000K | 0 |
| Dividends Paid | -20.47M | -101.77M | -135.45M | 0 | -5.74M | -1.51M | -4.78M |
| Share Repurchases | 0 | 0 | -3.34M | -13.05M | -5.74M | -10.8M | 0 |
| Other Financing | -4.94M | 3.79M | 108.11M | -5.12M | -58.89M | -22.45M | -67.33M |
| Net Change in Cash | 39.21M▲ 0% | -57.16M▼ 245.8% | 24.65M▲ 143.1% | 19M▼ 22.9% | -3.4M▼ 117.9% | -57.3M▼ 1584.7% | -27.74M▲ 51.6% |
| Free Cash Flow | 53.27M▲ 0% | 55.59M▲ 4.3% | 62.46M▲ 12.4% | 48.2M▼ 22.8% | 60.7M▲ 25.9% | -22.83M▼ 137.6% | 45.57M▲ 299.6% |
| FCF Margin % | 19.57% | 15.26% | 11.37% | 9.41% | 13.54% | -5.59% | 13.99% |
| FCF Growth % | - | 4.34% | 12.37% | -22.83% | 25.93% | -137.61% | 299.58% |
| FCF per Share | 20.59 | 21.48 | 33.05 | 38.96 | 36.44 | -11.59 | 18.71 |
| FCF Conversion (FCF/Net Income) | 1.94x | -0.10x | -0.06x | 2.69x | 35.03x | -3.14x | 0.72x |
| Interest Paid | 0 | 339K | 0 | 0 | 0 | 0 | 0 |
| Taxes Paid | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
MarketWise, Inc. (MKTW) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios
| Metric | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| Gross Margin | 84.37% | 57.55% | 56.44% | 87.76% | 87.33% | 87.6% | 86.39% |
| Net Margin | 10.27% | -147.83% | -184.51% | 3.51% | 0.4% | 1.73% | 19.66% |
| Interest Coverage | - | - | -8796.30x | 295.87x | - | - | - |
| FCF Conversion | 1.94x | -0.10x | -0.06x | 2.69x | 35.03x | -3.14x | 0.72x |
| Revenue Growth | - | 33.78% | 50.8% | -6.7% | -12.53% | -8.81% | -20.31% |
MarketWise, Inc. (MKTW) stock FAQ — growth, dividends, profitability & financials explained
MarketWise, Inc. (MKTW) reported $325.7M in revenue for fiscal year 2025. This represents a 20% increase from $272.2M in 2019.
MarketWise, Inc. (MKTW) saw revenue decline by 20.3% over the past year.
Yes, MarketWise, Inc. (MKTW) is profitable, generating $64.0M in net income for fiscal year 2025 (19.7% net margin).
Yes, MarketWise, Inc. (MKTW) pays a dividend with a yield of 11.26%. This makes it attractive for income-focused investors.
MarketWise, Inc. (MKTW) generated $46.8M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.
MarketWise, Inc. (MKTW) financial analysis — history, returns, DCA and operating performance tools
Historical returns with dividends reinvested
Dollar cost averaging vs lump sum
Yield, growth, payout safety & DRIP
EPS trends, net income & profitability
Long-term charts & historical price data
Sales growth patterns & revenue breakdown
30 years of market, efficiency and balance-sheet ratios
DCF intrinsic value, peer multiples & estimates