Comprehensive Stock Comparison
Compare Morgan Stanley (MS) vs Jefferies Financial Group Inc. (JEF) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | MS | 16.8% revenue growth vs JEF's 2.9% |
| Value | JEF | Lower P/E (10.4x vs 14.8x) |
| Quality / Margins | MS | 13.0% net margin vs JEF's 6.6% |
| Stability / Safety | MS | Beta 1.35 vs JEF's 1.85 |
| Dividends | JEF | 3.8% yield, 8-year raise streak, vs MS's 2.3% |
| Momentum (1Y) | MS | +28.0% vs JEF's -30.5% |
| Efficiency (ROA) | MS | 1.2% ROA vs JEF's 1.1%, ROIC 2.9% vs 2.4% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Morgan Stanley is a global investment bank and wealth management firm that provides financial services to institutions, corporations, and individuals. It generates revenue primarily through investment banking fees (~30%), wealth management fees (~40%), and trading & sales activities (~25%), with the remainder from investment management. The company's competitive advantage lies in its elite brand reputation, global institutional relationships, and integrated platform that connects investment banking with wealth management.
Jefferies Financial Group is a global investment bank and financial services firm that provides advisory, capital markets, and asset management services. It generates revenue primarily through investment banking fees — including M&A advisory and underwriting — and trading commissions from its capital markets business, with asset management contributing additional fee-based income. The firm's competitive advantage lies in its focused mid-market expertise and strong client relationships in sectors like energy, healthcare, and technology, which drive repeat advisory mandates.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
MS leads in 4 of 6 categories (Financial Metrics, Profitability & Efficiency). JEF leads in 1 (Valuation Metrics). 1 tied.
Financial Metrics (TTM)
MS is the larger business by revenue, generating $103.1B annually — 9.5x JEF's $10.8B. MS is the more profitable business, keeping 13.0% of every revenue dollar as net income compared to JEF's 6.6%.
| Metric | MSMorgan Stanley | JEFJefferies Financi… |
|---|---|---|
| RevenueTrailing 12 months | $103.1B | $10.8B |
| EBITDAEarnings before interest/tax | $26.3B | $24M |
| Net IncomeAfter-tax profit | $16.2B | $819M |
| Free Cash FlowCash after capex | -$6.7B | $911M |
| Gross MarginGross profit ÷ Revenue | +55.6% | +59.7% |
| Operating MarginEBIT ÷ Revenue | +17.1% | +6.3% |
| Net MarginNet income ÷ Revenue | +13.0% | +6.6% |
| FCF MarginFCF ÷ Revenue | -2.0% | +3.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | — |
| EPS Growth (YoY)Latest quarter vs prior year | +48.9% | +34.7% |
Valuation Metrics
At 15.7x trailing earnings, JEF trades at a 25% valuation discount to MS's 20.9x P/E.
| Metric | MSMorgan Stanley | JEFJefferies Financi… |
|---|---|---|
| Market CapShares × price | $264.9B | $9.2B |
| Enterprise ValueMkt cap + debt − cash | $549.6B | -$3.1B |
| Trailing P/EPrice ÷ TTM EPS | 20.94x | 15.69x |
| Forward P/EPrice ÷ next-FY EPS est. | 14.79x | 10.38x |
| PEG RatioP/E ÷ EPS growth rate | 2.35x | — |
| EV / EBITDAEnterprise value multiple | 24.15x | -3.55x |
| Price / SalesMarket cap ÷ Revenue | 2.57x | 0.85x |
| Price / BookPrice ÷ Book value/share | 2.54x | 0.93x |
| Price / FCFMarket cap ÷ FCF | — | 27.50x |
Profitability & Efficiency
MS delivers a 14.6% return on equity — every $100 of shareholder capital generates $15 in annual profit, vs $8 for JEF. JEF carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to MS's 3.42x.
| Metric | MSMorgan Stanley | JEFJefferies Financi… |
|---|---|---|
| ROE (TTM)Return on equity | +14.6% | +7.7% |
| ROA (TTM)Return on assets | +1.2% | +1.1% |
| ROICReturn on invested capital | +2.9% | +2.4% |
| ROCEReturn on capital employed | +3.8% | +1.1% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 |
| Debt / EquityFinancial leverage | 3.42x | 0.17x |
| Net DebtTotal debt minus cash | $284.7B | -$12.3B |
| Cash & Equiv.Liquid assets | $75.7B | $14.0B |
| Total DebtShort + long-term debt | $360.5B | $1.8B |
| Interest CoverageEBIT ÷ Interest expense | 0.44x | 0.05x |
Total Returns (with DRIP)
A $10,000 investment in MS five years ago would be worth $23,095 today (with dividends reinvested), compared to $17,690 for JEF. Over the past 12 months, MS leads with a +28.0% total return vs JEF's -30.5%. The 3-year compound annual growth rate (CAGR) favors MS at 22.5% vs JEF's 8.7% — a key indicator of consistent wealth creation.
| Metric | MSMorgan Stanley | JEFJefferies Financi… |
|---|---|---|
| YTD ReturnYear-to-date | -7.9% | -29.4% |
| 1-Year ReturnPast 12 months | +28.0% | -30.5% |
| 3-Year ReturnCumulative with dividends | +83.8% | +28.6% |
| 5-Year ReturnCumulative with dividends | +131.0% | +76.9% |
| 10-Year ReturnCumulative with dividends | +662.8% | +309.1% |
| CAGR (3Y)Annualised 3-year return | +22.5% | +8.7% |
Risk & Volatility
MS is the less volatile stock with a 1.35 beta — it tends to amplify market swings less than JEF's 1.85 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MS currently trades 86.4% from its 52-week high vs JEF's 62.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | MSMorgan Stanley | JEFJefferies Financi… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.35x | 1.85x |
| 52-Week HighHighest price in past year | $192.68 | $71.04 |
| 52-Week LowLowest price in past year | $94.33 | $39.28 |
| % of 52W HighCurrent price vs 52-week peak | +86.4% | +62.5% |
| RSI (14)Momentum oscillator 0–100 | 51.2 | 26.7 |
| Avg Volume (50D)Average daily shares traded | 5.8M | 1.8M |
Analyst Outlook
Wall Street rates MS as "Buy" and JEF as "Buy". Consensus price targets imply 71.2% upside for JEF (target: $76) vs 17.7% for MS (target: $196). For income investors, JEF offers the higher dividend yield at 3.78% vs MS's 2.29%.
| Metric | MSMorgan Stanley | JEFJefferies Financi… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $196.00 | $76.00 |
| # AnalystsCovering analysts | 50 | 8 |
| Dividend YieldAnnual dividend ÷ price | +2.3% | +3.8% |
| Dividend StreakConsecutive years of raises | 11 | 8 |
| Dividend / ShareAnnual DPS | $3.81 | $1.68 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.6% | +0.6% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Morgan Stanley (MS) | 100 | 398.24 | +298.2% |
| Jefferies Financial… (JEF) | 100 | 306.91 | +206.9% |
Morgan Stanley (MS) returned +131% over 5 years vs Jefferies Financial… (JEF)'s +77%. A $10,000 investment in MS 5 years ago would be worth $23,095 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Morgan Stanley (MS) | $36.0B | $103.1B | +186.3% |
| Jefferies Financial… (JEF) | $3.8B | $10.8B | +181.3% |
Jefferies Financial Group Inc.'s revenue grew from $3.8B (2016) to $10.8B (2025) — a 12.2% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Morgan Stanley (MS) | 16.6% | 13.0% | -21.8% |
| Jefferies Financial… (JEF) | 3.4% | 6.6% | +94.3% |
Jefferies Financial Group Inc.'s net margin went from 3% (2016) to 7% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Morgan Stanley (MS) | 17 | 15.8 | -7.1% |
| Jefferies Financial… (JEF) | 52.6 | 21.9 | -58.4% |
Morgan Stanley has traded in a 8x–18x P/E range over 8 years; current trailing P/E is ~21x. Jefferies Financial Group Inc. has traded in a 6x–53x P/E range over 9 years; current trailing P/E is ~16x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Morgan Stanley (MS) | 2.92 | 7.95 | +172.3% |
| Jefferies Financial… (JEF) | 0.34 | 2.83 | +732.4% |
Jefferies Financial Group Inc.'s EPS grew from $0.34 (2016) to $2.83 (2025) — a 27% CAGR.
Chart 6Free Cash Flow — 5 Years
Morgan Stanley generated $-2B FCF in 2024 (-107% vs 2021). Jefferies Financial Group Inc. generated $333M FCF in 2025 (-76% vs 2021).
MS vs JEF: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is MS or JEF a better buy right now?
Jefferies Financial Group Inc. (JEF) offers the better valuation at 15.7x trailing P/E (10.4x forward), making it the more compelling value choice. Analysts rate Morgan Stanley (MS) a "Buy" — based on 50 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — MS or JEF?
On trailing P/E, Jefferies Financial Group Inc. (JEF) is the cheapest at 15.7x versus Morgan Stanley at 20.9x. On forward P/E, Jefferies Financial Group Inc. is actually cheaper at 10.4x.
03Which is the better long-term investment — MS or JEF?
Over the past 5 years, Morgan Stanley (MS) delivered a total return of +131.0%, compared to +76.9% for Jefferies Financial Group Inc. (JEF). A $10,000 investment in MS five years ago would be worth approximately $23K today (assuming dividends reinvested). Over 10 years, the gap is even starker: MS returned +662.8% versus JEF's +309.1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — MS or JEF?
By beta (market sensitivity over 5 years), Morgan Stanley (MS) is the lower-risk stock at 1.35β versus Jefferies Financial Group Inc.'s 1.85β — meaning JEF is approximately 37% more volatile than MS relative to the S&P 500. On balance sheet safety, Jefferies Financial Group Inc. (JEF) carries a lower debt/equity ratio of 17% versus 3% for Morgan Stanley — giving it more financial flexibility in a downturn.
05Which has better profit margins — MS or JEF?
Morgan Stanley (MS) is the more profitable company, earning 13.0% net margin versus 6.6% for Jefferies Financial Group Inc. — meaning it keeps 13.0% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MS leads at 17.1% versus 6.3% for JEF. At the gross margin level — before operating expenses — JEF leads at 59.7%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is MS or JEF more undervalued right now?
On forward earnings alone, Jefferies Financial Group Inc. (JEF) trades at 10.4x forward P/E versus 14.8x for Morgan Stanley — 4.4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for JEF: 71.2% to $76.00.
07Which pays a better dividend — MS or JEF?
All stocks in this comparison pay dividends. Jefferies Financial Group Inc. (JEF) offers the highest yield at 3.8%, versus 2.3% for Morgan Stanley (MS).
08Is MS or JEF better for a retirement portfolio?
For long-horizon retirement investors, Morgan Stanley (MS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (2.3% yield, +662.8% 10Y return). Jefferies Financial Group Inc. (JEF) carries a higher beta of 1.85 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MS: +662.8%, JEF: +309.1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between MS and JEF?
Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: MS is a large-cap quality compounder stock; JEF is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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