Comprehensive Stock Comparison
Compare Next Technology Holding Inc. (NXTT) vs The Trade Desk, Inc. (TTD) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | TTD | 18.5% revenue growth vs NXTT's -31.6% |
| Value | NXTT | Lower P/E (0.0x vs 21.1x) |
| Quality / Margins | NXTT | 178.3% net margin vs TTD's 15.3% |
| Stability / Safety | NXTT | Beta 1.41 vs TTD's 1.67, lower leverage |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | TTD | -66.1% vs NXTT's -97.2% |
| Efficiency (ROA) | NXTT | 50.7% ROA vs TTD's 7.2%, ROIC -0.0% vs 21.3% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Next Technology Holding operates a social e-commerce platform in China that provides technical services and AI-powered tools for micro-businesses. It generates revenue primarily through its YCloud system — which offers payment processing, data analytics, and supply chain management services — along with ChatGPT technical services and software development. The company's competitive advantage lies in its integrated AI-driven platform that combines social recommendation algorithms with comprehensive micro-business management tools tailored for the Chinese market.
The Trade Desk operates a cloud-based platform that enables advertisers to programmatically buy and manage digital ad campaigns across channels like connected TV, display, and video. It generates revenue primarily from platform fees—typically a percentage of media spend—with nearly all income coming from its core self-service advertising platform. Its key advantage is its independent, transparent position in the ad tech ecosystem—unlike walled gardens—which attracts major agencies and brands seeking unbiased campaign optimization.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
NXTT leads in 2 of 6 categories (Financial Metrics, Valuation Metrics). TTD leads in 1 (Total Returns). 2 tied.
Financial Metrics (TTM)
TTD is the larger business by revenue, generating $2.9B annually — 1609.0x NXTT's $2M. NXTT is the more profitable business, keeping 178.3% of every revenue dollar as net income compared to TTD's 15.3%.
| Metric | NXTTNext Technology H… | TTDThe Trade Desk, I… |
|---|---|---|
| RevenueTrailing 12 months | $2M | $2.9B |
| EBITDAEarnings before interest/tax | $969,362 | $673M |
| Net IncomeAfter-tax profit | $321M | $443M |
| Free Cash FlowCash after capex | $150M | $787M |
| Gross MarginGross profit ÷ Revenue | +59.4% | +78.6% |
| Operating MarginEBIT ÷ Revenue | -2.6% | +20.3% |
| Net MarginNet income ÷ Revenue | +178.3% | +15.3% |
| FCF MarginFCF ÷ Revenue | +83.4% | +27.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | +14.3% |
| EPS Growth (YoY)Latest quarter vs prior year | +127.3% | +11.1% |
Valuation Metrics
At 0.0x trailing earnings, NXTT trades at a 100% valuation discount to TTD's 26.2x P/E.
| Metric | NXTTNext Technology H… | TTDThe Trade Desk, I… |
|---|---|---|
| Market CapShares × price | $18M | $11.5B |
| Enterprise ValueMkt cap + debt − cash | $18M | $11.3B |
| Trailing P/EPrice ÷ TTM EPS | 0.00x | 26.18x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 21.13x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.99x |
| EV / EBITDAEnterprise value multiple | — | 21.02x |
| Price / SalesMarket cap ÷ Revenue | 10.01x | 3.99x |
| Price / BookPrice ÷ Book value/share | 0.00x | 4.63x |
| Price / FCFMarket cap ÷ FCF | — | 14.51x |
Profitability & Efficiency
NXTT delivers a 59.5% return on equity — every $100 of shareholder capital generates $59 in annual profit, vs $18 for TTD. NXTT carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to TTD's 0.18x. On the Piotroski fundamental quality scale (0–9), TTD scores 6/9 vs NXTT's 5/9, reflecting solid financial health.
| Metric | NXTTNext Technology H… | TTDThe Trade Desk, I… |
|---|---|---|
| ROE (TTM)Return on equity | +59.5% | +17.8% |
| ROA (TTM)Return on assets | +50.7% | +7.2% |
| ROICReturn on invested capital | -0.0% | +21.3% |
| ROCEReturn on capital employed | -0.0% | +19.2% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 6 |
| Debt / EquityFinancial leverage | 0.01x | 0.18x |
| Net DebtTotal debt minus cash | $91,965 | -$222M |
| Cash & Equiv.Liquid assets | $668,387 | $658M |
| Total DebtShort + long-term debt | $760,352 | $436M |
| Interest CoverageEBIT ÷ Interest expense | — | 985.25x |
Total Returns (with DRIP)
A $10,000 investment in TTD five years ago would be worth $2,862 today (with dividends reinvested), compared to $0 for NXTT. Over the past 12 months, TTD leads with a -66.1% total return vs NXTT's -97.2%. The 3-year compound annual growth rate (CAGR) favors TTD at -24.8% vs NXTT's -93.4% — a key indicator of consistent wealth creation.
| Metric | NXTTNext Technology H… | TTDThe Trade Desk, I… |
|---|---|---|
| YTD ReturnYear-to-date | -45.6% | -36.8% |
| 1-Year ReturnPast 12 months | -97.2% | -66.1% |
| 3-Year ReturnCumulative with dividends | -100.0% | -57.4% |
| 5-Year ReturnCumulative with dividends | -100.0% | -71.4% |
| 10-Year ReturnCumulative with dividends | -100.0% | +691.4% |
| CAGR (3Y)Annualised 3-year return | -93.4% | -24.8% |
Risk & Volatility
NXTT is the less volatile stock with a 1.41 beta — it tends to amplify market swings less than TTD's 1.67 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. TTD currently trades 26.0% from its 52-week high vs NXTT's 0.4% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | NXTTNext Technology H… | TTDThe Trade Desk, I… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.41x | 1.67x |
| 52-Week HighHighest price in past year | $960.00 | $91.45 |
| 52-Week LowLowest price in past year | $2.58 | $21.08 |
| % of 52W HighCurrent price vs 52-week peak | +0.4% | +26.0% |
| RSI (14)Momentum oscillator 0–100 | 44.0 | 25.4 |
| Avg Volume (50D)Average daily shares traded | 106K | 10.7M |
Analyst Outlook
| Metric | NXTTNext Technology H… | TTDThe Trade Desk, I… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy |
| Price TargetConsensus 12-month target | — | $46.65 |
| # AnalystsCovering analysts | — | 46 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +12.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Jul 22 | Feb 26 | Change |
|---|---|---|---|
| Next Technology Hol… (NXTT) | 100 | 0 | -100.0% |
| The Trade Desk, Inc. (TTD) | 100 | 65.49 | -34.5% |
The Trade Desk, Inc. (TTD) returned -71% over 5 years vs Next Technology Hol… (NXTT)'s -100%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Next Technology Hol… (NXTT) | $0.00 | $2M | — |
| The Trade Desk, Inc. (TTD) | $203M | $2.9B | +1327.3% |
The Trade Desk, Inc.'s revenue grew from $203M (2016) to $2.9B (2025) — a 34.4% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Next Technology Hol… (NXTT) | 42.7% | 12.0% | -71.9% |
| The Trade Desk, Inc. (TTD) | 10.1% | 15.3% | +51.6% |
The Trade Desk, Inc.'s net margin went from 10% (2016) to 15% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| The Trade Desk, Inc. (TTD) | 38.1 | 41.7 | +9.4% |
The Trade Desk, Inc. has traded in a 38x–408x P/E range over 9 years; current trailing P/E is ~26x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Next Technology Hol… (NXTT) | -52 | 746 | +1534.6% |
| The Trade Desk, Inc. (TTD) | 0.05 | 0.91 | +1705.6% |
The Trade Desk, Inc.'s EPS grew from $0.05 (2016) to $0.91 (2025) — a 38% CAGR.
Chart 6Free Cash Flow — 5 Years
Next Technology Holding Inc. generated $0M FCF in 2024 (+100% vs 2021). The Trade Desk, Inc. generated $796M FCF in 2025 (+150% vs 2021).
NXTT vs TTD: Frequently Asked Questions
8 questions · data-driven answers · updated daily
01Is NXTT or TTD a better buy right now?
Next Technology Holding Inc. (NXTT) offers the better valuation at 0.0x trailing P/E, making it the more compelling value choice. Analysts rate The Trade Desk, Inc. (TTD) a "Buy" — based on 46 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — NXTT or TTD?
On trailing P/E, Next Technology Holding Inc. (NXTT) is the cheapest at 0.0x versus The Trade Desk, Inc. at 26.2x.
03Which is the better long-term investment — NXTT or TTD?
Over the past 5 years, The Trade Desk, Inc. (TTD) delivered a total return of -71.4%, compared to -100.0% for Next Technology Holding Inc. (NXTT). A $10,000 investment in TTD five years ago would be worth approximately $3K today (assuming dividends reinvested). Over 10 years, the gap is even starker: TTD returned +691.4% versus NXTT's -100.0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — NXTT or TTD?
By beta (market sensitivity over 5 years), Next Technology Holding Inc. (NXTT) is the lower-risk stock at 1.41β versus The Trade Desk, Inc.'s 1.67β — meaning TTD is approximately 19% more volatile than NXTT relative to the S&P 500. On balance sheet safety, Next Technology Holding Inc. (NXTT) carries a lower debt/equity ratio of 1% versus 18% for The Trade Desk, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — NXTT or TTD?
Next Technology Holding Inc. (NXTT) is the more profitable company, earning 1197% net margin versus 15.3% for The Trade Desk, Inc. — meaning it keeps 1197% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TTD leads at 20.3% versus -0.9% for NXTT. At the gross margin level — before operating expenses — TTD leads at 78.6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Which pays a better dividend — NXTT or TTD?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
07Is NXTT or TTD better for a retirement portfolio?
For long-horizon retirement investors, The Trade Desk, Inc. (TTD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+691.4% 10Y return). Both have compounded well over 10 years (TTD: +691.4%, NXTT: -100.0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
08What are the main differences between NXTT and TTD?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. In terms of investment character: NXTT is a small-cap deep-value stock; TTD is a mid-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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