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The Trade Desk, Inc. (TTD) 10-Year Financial Performance & Capital Metrics

TTD •
TechnologyApplication SoftwareMarketing automation and ad technology
AboutTrade Desk, Inc. operates as a technology company in the United States and internationally. The company operates a self-service cloud-based platform that allows buyers to create, manage, and optimize data-driven digital advertising campaigns across various ad formats and channels, including display, video, audio, native, and social on various devices, such as computers, mobile devices, and connected TV. It also provides data and other value-added services. The company serves advertising agencies and other service providers for advertisers. The Trade Desk, Inc. was incorporated in 2009 and is headquartered in Ventura, California.Show more
  • Revenue $2.9B +18.5%
  • EBITDA $539M +4.7%
  • Net Income $443M +12.8%
  • EPS (Diluted) 0.91 +16.7%
  • Gross Margin 78.63% -2.6%
  • EBITDA Margin 18.6% -11.7%
  • Operating Margin 20.35% +16.5%
  • Net Margin 15.31% -4.8%
  • ROE 16.32% +6.1%
  • ROIC 21.28% +12.8%
  • Debt/Equity 0.18 +65.9%
  • Interest Coverage -
Technical Analysis

Key Insights

Based on financial data analysis

✓Strengths

  • ✓FCF machine: 27.5% free cash flow margin
  • ✓High quality earnings: Operating CF exceeds net income
  • ✓Strong 5Y sales CAGR of 28.2%
  • ✓Share count reduced 3.8% through buybacks
  • ✓Healthy 5Y average net margin of 11.1%

✗Weaknesses

  • ✗Weak momentum: RS Rating 7 (bottom 7%)
  • ✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

Price & Volume

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Growth Metrics

Revenue CAGR

10Y38.22%
5Y28.21%
3Y22.44%
TTM18.47%

Profit (Net Income) CAGR

10Y39.46%
5Y12.84%
3Y102.5%
TTM12.78%

EPS CAGR

10Y52.7%
5Y13.18%
3Y102.25%
TTM16.15%

ROCE

10Y Avg19.04%
5Y Avg11.32%
3Y Avg14.31%
Latest19.24%

Peer Comparison

Marketing automation and ad technology
Select Columns
Size & Scale
Valuation
Per Share
Growth
Profitability
Quality & Returns
Safety & Leverage
TTM Growth
Famous Investor Metrics
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Latest Quarter
Momentum & Returns
Total Return (DRIP)
Technical
Volume & Trading
Shares & Dilution
Sector-Specific
NameMarket CapCurrent PriceP/E RatioRevenue Growth 1YNet MarginROEFCF YieldDebt/Equity
SEMRSemrush Holdings, Inc.248.45M11.82213.7422.47%-1.05%-1.51%17.39%0.05
IBTAIbotta, Inc.807.89M24.97208.08-6.77%4.71%5.6%9.28%0.09
SRADSportradar Group AG3.97B18.26154.8126.09%7.72%9.63%3.72%0.05
DSPViant Technology Inc.463.5M10.1384.4229.74%1.85%2.32%10.63%0.09
APPAppLovin Corporation133.89B434.7744.5916.38%60.83%156.17%2.97%1.66
DVDoubleVerify Holdings, Inc.1.71B10.5435.1313.92%6.77%4.48%10.12%0.09
TTDThe Trade Desk, Inc.11.55B23.8226.1818.47%15.31%17.84%6.89%0.18
GTMZoomInfo Technologies Inc.1.91B6.2115.922.9%9.94%8.23%20.37%1.20

Compare TTD vs Peers

Analyze head-to-head performance against top industry competitors across valuation, growth, and profitability metrics.

vs APP

Compare head-to-head with AppLovin Corporation

vs SRAD

Compare head-to-head with Sportradar Group AG

Compare Top 5

vs APP, SRAD, GTM, DV

Profit & Loss

Dec 2016Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Sales/Revenue+202.93M308.22M477.29M661.06M836.03M1.2B1.58B1.95B2.44B2.9B
Revenue Growth %78.26%51.89%54.86%38.5%26.47%43.11%31.87%23.34%25.63%18.47%
Cost of Goods Sold+39.88M66.23M114.1M156.18M178.81M221.55M281.12M365.6M472.01M619.07M
COGS % of Revenue19.65%21.49%23.91%23.63%21.39%18.52%17.82%18.79%19.31%21.37%
Gross Profit+163.05M241.99M363.2M504.88M657.22M974.91M1.3B1.58B1.97B2.28B
Gross Margin %80.35%78.51%76.09%76.37%78.61%81.48%82.18%81.21%80.69%78.63%
Gross Profit Growth %79.43%48.41%50.09%39.01%30.17%48.34%33%21.89%24.82%15.43%
Operating Expenses+105.53M172.63M255.87M392.68M513.01M850.1M1.18B1.38B1.55B1.69B
OpEx % of Revenue52.01%56.01%53.61%59.4%61.36%71.05%74.98%70.91%63.22%58.28%
Selling, General & Admin78.22M119.83M171.98M275.93M346.36M623.96M863.14M968.25M1.08B1.16B
SG&A % of Revenue38.55%38.88%36.03%41.74%41.43%52.15%54.71%49.75%44.27%40.15%
Research & Development27.31M52.81M83.89M116.75M166.65M226.14M319.88M411.79M463.32M525.14M
R&D % of Revenue13.46%17.13%17.58%17.66%19.93%18.9%20.27%21.16%18.95%18.13%
Other Operating Expenses0000-305K-2.78M0000
Operating Income+57.52M69.36M107.32M112.2M144.21M124.82M113.65M200.48M427.17M589.32M
Operating Margin %28.34%22.5%22.49%16.97%17.25%10.43%7.2%10.3%17.47%20.35%
Operating Income Growth %51.44%20.58%54.74%4.54%28.53%-13.45%-8.94%76.39%113.07%37.96%
EBITDA+61.32M76.56M119.14M133.86M172.84M167.04M168.08M280.9M514.66M538.63M
EBITDA Margin %30.22%24.84%24.96%20.25%20.67%13.96%10.65%14.43%21.05%18.6%
EBITDA Growth %54.03%24.87%55.61%12.35%29.12%-3.36%0.62%67.12%83.22%4.66%
D&A (Non-Cash Add-back)3.8M7.21M11.82M21.66M28.63M42.22M54.42M80.42M87.49M-50.69M
EBIT46.91M69.36M107.32M112.2M144.21M124.82M113.65M200.48M427.17M0
Net Interest Income+-3.08M-1.7M333K4.72M656K-1.03M12.76M68.51M78.84M0
Interest Income093K333K4.72M656K012.76M68.51M78.84M-38.17M
Interest Expense3.08M1.79M0001.03M0000
Other Income/Expense-13.68M-5.73M-1.59M4.02M-305K-2.78M13.72M67.52M80.14M69.43M
Pretax Income+43.83M63.63M105.74M116.22M143.9M122.04M127.37M268M507.3M658.75M
Pretax Margin %21.6%20.64%22.15%17.58%17.21%10.2%8.07%13.77%20.75%22.74%
Income Tax+23.35M12.83M17.6M7.9M-98.41M-15.73M73.98M89.06M114.23M215.45M
Effective Tax Rate %46.73%79.84%83.36%93.2%168.39%112.89%41.91%66.77%77.48%67.29%
Net Income+20.48M50.8M88.14M108.32M242.32M137.76M53.38M178.94M393.08M443.3M
Net Margin %10.09%16.48%18.47%16.39%28.98%11.51%3.38%9.19%16.08%15.31%
Net Income Growth %28.58%148.01%73.51%22.89%123.71%-43.15%-61.25%235.19%119.67%12.78%
Net Income (Continuing)20.48M50.8M88.14M108.32M242.32M137.76M53.38M178.94M393.08M-140.81M
Discontinued Operations0000000000
Minority Interest0000000000
EPS (Diluted)+0.050.120.190.230.490.280.110.360.780.91
EPS Growth %281.82%138.1%58.33%21.05%113.04%-42.86%-60.71%227.27%116.67%16.67%
EPS (Basic)0.050.130.190.240.520.290.110.370.800.92
Diluted Shares Outstanding406.26M440.56M457.93M478.06M489.88M498.54M499.93M500.18M501.92M482.73M
Basic Shares Outstanding384.09M402.62M457.93M445.33M462.87M476.85M486.94M489.26M490.88M479.99M
Dividend Payout Ratio----------

Balance Sheet

Dec 2016Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Total Current Assets+516.4M765.81M1.06B1.45B2.31B3.09B3.85B4.31B5.34B5.26B
Cash & Short-Term Investments133.4M155.95M207.23M254.99M624.04M958.78M1.45B1.38B1.92B658.17M
Cash Only133.4M155.95M207.23M130.88M437.35M754.15M1.03B895.13M1.37B658.17M
Short-Term Investments000124.11M186.69M204.63M416.08M485.16M552.03M0
Accounts Receivable377.24M599.57M834.76M1.17B1.58B2.02B2.35B2.87B3.33B3.77B
Days Sales Outstanding678.54710.02638.37644.01691.6616.45542.99538.33497.2475.13
Inventory0000000000
Days Inventory Outstanding----------
Other Current Assets00000051.84M63.35M84.63M832.63M
Total Non-Current Assets+21.19M31.35M61.35M279.54M443.33M485.69M535.06M574.73M775.49M892.22M
Property, Plant & Equipment14.78M17.41M33.05M237.46M364.01M369.95M394.15M359.15M473.09M738.86M
Fixed Asset Turnover13.73x17.71x14.44x2.78x2.30x3.23x4.00x5.42x5.17x3.92x
Goodwill0000000000
Intangible Assets2.76M4.4M8.1M9.08M11.51M14.33M18.54M16.9M14.62M0
Long-Term Investments0000000000
Other Non-Current Assets1.88M6.19M11.74M14.05M17.65M33.17M28.34M43.83M57.56M97.66M
Total Assets+537.6M797.16M1.12B1.73B2.75B3.58B4.38B4.89B6.11B6.15B
Asset Turnover0.38x0.39x0.43x0.38x0.30x0.33x0.36x0.40x0.40x0.47x
Asset Growth %155.72%48.28%40.23%54.65%59.28%29.91%22.46%11.6%25.02%0.68%
Total Current Liabilities+344.14M518.53M713.99M930.37M1.47B1.8B2.03B2.51B2.87B3.27B
Accounts Payable321.16M490.38M669.15M868.62M1.35B1.66B1.87B2.32B2.63B3.01B
Days Payables Outstanding2.94K2.7K2.14K2.03K2.75K2.73K2.43K2.31K2.03K1.77K
Short-Term Debt00000000076.36M
Deferred Revenue (Current)0000000000
Other Current Liabilities000000000181.99M
Current Ratio1.50x1.48x1.48x1.56x1.57x1.71x1.90x1.72x1.86x1.61x
Quick Ratio1.50x1.48x1.48x1.56x1.57x1.71x1.90x1.72x1.86x1.61x
Cash Conversion Cycle----------
Total Non-Current Liabilities+29.08M33.05M9.31M185.87M265.82M246.73M236.02M213.63M289.34M402.83M
Long-Term Debt25.85M27M0000000359.98M
Capital Lease Obligations000174.87M254.56M238.45M208.53M180.37M247.72M0
Deferred Tax Liabilities0000000000
Other Non-Current Liabilities3.23M6.05M9.31M11M11.26M8.28M27.49M33.26M41.62M42.86M
Total Liabilities373.22M551.58M723.3M1.12B1.74B2.05B2.27B2.72B3.16B3.67B
Total Debt+25.85M27M0189.45M292.43M284.6M260.96M235.89M312.21M436.33M
Net Debt-107.55M-128.95M-207.23M58.57M-144.92M-469.56M-769.55M-659.24M-1.06B-221.84M
Debt / Equity0.16x0.11x-0.31x0.29x0.19x0.12x0.11x0.11x0.18x
Debt / EBITDA0.42x0.35x-1.42x1.69x1.70x1.55x0.84x0.61x0.81x
Net Debt / EBITDA-1.75x-1.68x-1.74x0.44x-0.84x-2.81x-4.58x-2.35x-2.05x-0.41x
Interest Coverage18.71x38.72x---121.18x----
Total Equity+164.38M245.58M394.57M612.52M1.01B1.53B2.12B2.16B2.95B2.48B
Equity Growth %328.68%49.4%60.67%55.24%65.41%50.75%38.5%2.31%36.27%-15.76%
Book Value per Share0.400.560.861.282.073.064.234.335.885.15
Total Shareholders' Equity164.38M245.58M394.57M612.52M1.01B1.53B2.12B2.16B2.95B2.48B
Common Stock0000000000
Retained Earnings-14.82M35.98M124.12M232.44M474.37M612.13M665.51M196.95M354.25M-590.91M
Treasury Stock0000000000
Accumulated OCI0000000000
Minority Interest0000000000

Cash Flow

Dec 2016Dec 2017Dec 2018Dec 2019Dec 2020Dec 2021Dec 2022Dec 2023Dec 2024Dec 2025
Cash from Operations+75.03M31.22M86.6M60.2M405.07M378.51M548.73M598.32M739.46M992.72M
Operating CF Margin %36.97%10.13%18.14%9.11%48.45%31.64%34.78%30.74%30.25%34.28%
Operating CF Growth %305.23%-58.39%177.36%-30.48%572.82%-6.56%44.97%9.04%23.59%34.25%
Net Income20.48M50.8M88.14M108.32M242.32M137.76M53.38M178.94M393.08M443.3M
Depreciation & Amortization3.8M7.21M11.82M21.66M28.63M42.22M54.42M80.42M87.49M115.78M
Stock-Based Compensation5.06M21.32M42.21M80.76M111.78M337.41M498.64M491.62M494.7M490.63M
Deferred Taxes-607K-1.58M-5.1M-10.49M-31.22M-16.78M-11.51M-61.6M-76.9M167.69M
Other Non-Cash Items12.51M2.99M5.02M22.66M38.61M47.57M47.94M31.54M50.38M-224.68M
Working Capital Changes33.79M-49.51M-55.49M-162.7M14.96M-169.68M-94.15M-122.6M-209.28M0
Change in Receivables-187.74M-224.64M-239.9M-331.37M-418.05M-444.34M-291.75M-554.01M-474.23M-432.72M
Change in Inventory0000000000
Change in Payables209.48M171.79M177.68M191.76M481.31M309.41M187.12M475.46M298.92M291.07M
Cash from Investing+-9.22M-16.06M-25.19M-163.84M-143.27M-93.64M-304.37M-107.59M-157.51M-292.63M
Capital Expenditures-6.88M-10.11M-19.8M-35.69M-74.06M-54.8M-84.16M-46.79M-98.24M-197.01M
CapEx % of Revenue3.39%3.28%4.15%5.4%8.86%4.58%5.33%2.4%4.02%6.8%
Acquisitions0-3M000-13.26M000-4.35M
Investments----------
Other Investing-2.34M-2.95M-5.4M-4.91M-6.05M-5.17M-7.72M-8.23M-8.82M-12.75M
Cash from Financing+63.54M7.39M-10.13M27.28M44.68M31.93M31.99M-626.11M-107.61M-1.41B
Debt Issued (Net)-19.15M0-27M0000000
Equity Issued (Net)1000K000000-1000K-1000K0
Dividends Paid0000000000
Share Repurchases-54.28M000000-646.6M-234.78M-1.38B
Other Financing-1.14M7.39M16.87M27.28M44.68M31.93M31.99M20.49M127.17M-1.41B
Net Change in Cash129.35M22.55M51.28M-76.36M306.48M316.8M276.35M-135.38M474.33M-711.29M
Free Cash Flow+65.81M18.16M61.41M19.6M324.95M318.54M456.85M543.3M632.39M795.71M
FCF Margin %32.43%5.89%12.87%2.97%38.87%26.62%28.95%27.92%25.87%27.47%
FCF Growth %251.33%-72.41%238.17%-68.08%1557.85%-1.97%43.42%18.92%16.4%25.82%
FCF per Share0.160.040.130.040.660.640.911.091.261.65
FCF Conversion (FCF/Net Income)3.66x0.61x0.98x0.56x1.67x2.75x10.28x3.34x1.88x2.24x
Interest Paid1.7M1.32M817K412K1.55M518K995K967K986K0
Taxes Paid16.74M19.16M17.29M19.73M4.98M3.61M4.21M151.9M158.58M0

Key Ratios

Metric2016201720182019202020212022202320242025
Return on Equity (ROE)20.21%24.78%27.54%21.51%29.81%10.85%2.93%8.36%15.37%16.32%
Return on Invested Capital (ROIC)63.43%59.98%52.96%19.61%14.05%9.72%7.09%10.55%18.86%21.28%
Gross Margin80.35%78.51%76.09%76.37%78.61%81.48%82.18%81.21%80.69%78.63%
Net Margin10.09%16.48%18.47%16.39%28.98%11.51%3.38%9.19%16.08%15.31%
Debt / Equity0.16x0.11x-0.31x0.29x0.19x0.12x0.11x0.11x0.18x
Interest Coverage18.71x38.72x---121.18x----
FCF Conversion3.66x0.61x0.98x0.56x1.67x2.75x10.28x3.34x1.88x2.24x
Revenue Growth78.26%51.89%54.86%38.5%26.47%43.11%31.87%23.34%25.63%18.47%

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