Comprehensive Stock Comparison
Compare Olaplex Holdings, Inc. (OLPX) vs Alibaba Group Holding Limited (BABA) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | BABA | 5.9% revenue growth vs OLPX's -7.8% |
| Value | BABA | Lower P/E (3.4x vs 19.1x) |
| Quality / Margins | BABA | 12.2% net margin vs OLPX's -1.2% |
| Stability / Safety | BABA | Beta 0.90 vs OLPX's 1.40, lower leverage |
| Dividends | BABA | 1.2% yield; 2-year raise streak; OLPX pays no meaningful dividend |
| Momentum (1Y) | OLPX | +11.0% vs BABA's +10.2% |
| Efficiency (ROA) | BABA | 6.5% ROA vs OLPX's -0.3%, ROIC 9.6% vs 5.1% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Olaplex is a premium hair care company that sells patented bond-building products designed to repair and strengthen damaged hair. It generates revenue through three main channels: professional sales to salons (~30%), specialty retail partnerships (~45%), and direct-to-consumer e-commerce (~25%). The company's key competitive advantage is its patented bis-aminopropyl diglycol dimaleate technology — a unique bond-building molecule that competitors cannot legally replicate.
Alibaba is a Chinese e-commerce and technology conglomerate that operates digital marketplaces connecting buyers and sellers. It generates revenue primarily from its core commerce segments — China Commerce (~65%) and International Commerce (~10%) — along with cloud services (~10%) and logistics through Cainiao. Its key competitive advantage is its massive ecosystem network effect, where its platforms like Taobao and Tmall create a self-reinforcing cycle of merchants and consumers that's difficult for competitors to replicate.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
BABA leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). OLPX leads in 1 (Valuation Metrics). 2 tied.
Financial Metrics (TTM)
BABA is the larger business by revenue, generating $1.01T annually — 2417.8x OLPX's $419M. BABA is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to OLPX's -1.2%. On growth, BABA holds the edge at +4.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | OLPXOlaplex Holdings,… | BABAAlibaba Group Hol… |
|---|---|---|
| RevenueTrailing 12 months | $419M | $1.01T |
| EBITDAEarnings before interest/tax | $68M | $114.6B |
| Net IncomeAfter-tax profit | -$5M | $123.4B |
| Free Cash FlowCash after capex | $65M | $2.6B |
| Gross MarginGross profit ÷ Revenue | +66.4% | +41.2% |
| Operating MarginEBIT ÷ Revenue | +3.5% | +10.9% |
| Net MarginNet income ÷ Revenue | -1.2% | +12.2% |
| FCF MarginFCF ÷ Revenue | +15.5% | +0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -3.8% | +4.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -9.9% | -52.0% |
Valuation Metrics
At 18.4x trailing earnings, BABA trades at a 66% valuation discount to OLPX's 54.9x P/E. On an enterprise value basis, OLPX's 9.5x EV/EBITDA is more attractive than BABA's 104.2x.
| Metric | OLPXOlaplex Holdings,… | BABAAlibaba Group Hol… |
|---|---|---|
| Market CapShares × price | $1.1B | $2.66T |
| Enterprise ValueMkt cap + debt − cash | $1.1B | $2.67T |
| Trailing P/EPrice ÷ TTM EPS | 54.95x | 18.44x |
| Forward P/EPrice ÷ next-FY EPS est. | 19.05x | 3.42x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 9.46x | 104.23x |
| Price / SalesMarket cap ÷ Revenue | 2.54x | 18.33x |
| Price / BookPrice ÷ Book value/share | 1.23x | 2.19x |
| Price / FCFMarket cap ÷ FCF | 7.57x | 233.68x |
Profitability & Efficiency
BABA delivers a 11.1% return on equity — every $100 of shareholder capital generates $11 in annual profit, vs $-1 for OLPX. BABA carries lower financial leverage with a 0.23x debt-to-equity ratio, signaling a more conservative balance sheet compared to OLPX's 0.74x. On the Piotroski fundamental quality scale (0–9), BABA scores 7/9 vs OLPX's 5/9, reflecting strong financial health.
| Metric | OLPXOlaplex Holdings,… | BABAAlibaba Group Hol… |
|---|---|---|
| ROE (TTM)Return on equity | -0.6% | +11.1% |
| ROA (TTM)Return on assets | -0.3% | +6.5% |
| ROICReturn on invested capital | +5.1% | +9.6% |
| ROCEReturn on capital employed | +4.0% | +10.4% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 |
| Debt / EquityFinancial leverage | 0.74x | 0.23x |
| Net DebtTotal debt minus cash | $64M | $66.8B |
| Cash & Equiv.Liquid assets | $586M | $181.7B |
| Total DebtShort + long-term debt | $650M | $248.5B |
| Interest CoverageEBIT ÷ Interest expense | 0.79x | 15.74x |
Total Returns (with DRIP)
A $10,000 investment in BABA five years ago would be worth $6,154 today (with dividends reinvested), compared to $657 for OLPX. Over the past 12 months, OLPX leads with a +11.0% total return vs BABA's +10.2%. The 3-year compound annual growth rate (CAGR) favors BABA at 19.2% vs OLPX's -31.1% — a key indicator of consistent wealth creation.
| Metric | OLPXOlaplex Holdings,… | BABAAlibaba Group Hol… |
|---|---|---|
| YTD ReturnYear-to-date | +19.3% | -7.5% |
| 1-Year ReturnPast 12 months | +11.0% | +10.2% |
| 3-Year ReturnCumulative with dividends | -67.3% | +69.4% |
| 5-Year ReturnCumulative with dividends | -93.4% | -38.5% |
| 10-Year ReturnCumulative with dividends | -93.4% | +116.1% |
| CAGR (3Y)Annualised 3-year return | -31.1% | +19.2% |
Risk & Volatility
BABA is the less volatile stock with a 0.90 beta — it tends to amplify market swings less than OLPX's 1.40 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. OLPX currently trades 87.5% from its 52-week high vs BABA's 74.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | OLPXOlaplex Holdings,… | BABAAlibaba Group Hol… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.40x | 0.90x |
| 52-Week HighHighest price in past year | $1.84 | $192.67 |
| 52-Week LowLowest price in past year | $0.99 | $95.73 |
| % of 52W HighCurrent price vs 52-week peak | +87.5% | +74.8% |
| RSI (14)Momentum oscillator 0–100 | 60.5 | 33.4 |
| Avg Volume (50D)Average daily shares traded | 1.4M | 10.2M |
Analyst Outlook
Wall Street rates OLPX as "Hold" and BABA as "Buy". Consensus price targets imply 30.9% upside for BABA (target: $189) vs 8.7% for OLPX (target: $2). BABA is the only dividend payer here at 1.23% yield — a key consideration for income-focused portfolios.
| Metric | OLPXOlaplex Holdings,… | BABAAlibaba Group Hol… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $1.75 | $188.62 |
| # AnalystsCovering analysts | 14 | 58 |
| Dividend YieldAnnual dividend ÷ price | — | +1.2% |
| Dividend StreakConsecutive years of raises | 2 | 2 |
| Dividend / ShareAnnual DPS | — | $12.14 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.5% |
Historical Charts
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Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Sep 21 | Feb 26 | Change |
|---|---|---|---|
| Olaplex Holdings, I… (OLPX) | 100 | 6.45 | -93.6% |
| Alibaba Group Holdi… (BABA) | 100 | 116.78 | +16.8% |
Alibaba Group Holdi… (BABA) returned -38% over 5 years vs Olaplex Holdings, I… (OLPX)'s -93%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Olaplex Holdings, I… (OLPX) | $148M | $423M | +185.2% |
| Alibaba Group Holdi… (BABA) | $101.1B | $996.3B | +885.1% |
Alibaba Group Holding Limited's revenue grew from $101.1B (2016) to $996.3B (2025) — a 28.9% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Olaplex Holdings, I… (OLPX) | 41.1% | 4.6% | -88.8% |
| Alibaba Group Holdi… (BABA) | 70.7% | 13.1% | -81.5% |
Alibaba Group Holding Limited's net margin went from 71% (2016) to 13% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Olaplex Holdings, I… (OLPX) | 85.7 | 59 | -31.2% |
| Alibaba Group Holdi… (BABA) | 8.8 | 2.7 | -69.3% |
Olaplex Holdings, Inc. has traded in a 15x–86x P/E range over 4 years; current trailing P/E is ~55x. Alibaba Group Holding Limited has traded in a 2x–9x P/E range over 9 years; current trailing P/E is ~18x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Olaplex Holdings, I… (OLPX) | 0.09 | 0.03 | -68.8% |
| Alibaba Group Holdi… (BABA) | 34 | 53.6 | +57.6% |
Alibaba Group Holding Limited's EPS grew from $34.00 (2016) to $53.60 (2025) — a 5% CAGR.
Chart 6Free Cash Flow — 5 Years
Olaplex Holdings, Inc. generated $142M FCF in 2024 (-28% vs 2021). Alibaba Group Holding Limited generated $78B FCF in 2025 (-57% vs 2021).
OLPX vs BABA: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is OLPX or BABA a better buy right now?
Alibaba Group Holding Limited (BABA) offers the better valuation at 18.4x trailing P/E (3.4x forward), making it the more compelling value choice. Analysts rate Alibaba Group Holding Limited (BABA) a "Buy" — based on 58 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — OLPX or BABA?
On trailing P/E, Alibaba Group Holding Limited (BABA) is the cheapest at 18.4x versus Olaplex Holdings, Inc. at 54.9x. On forward P/E, Alibaba Group Holding Limited is actually cheaper at 3.4x.
03Which is the better long-term investment — OLPX or BABA?
Over the past 5 years, Alibaba Group Holding Limited (BABA) delivered a total return of -38.5%, compared to -93.4% for Olaplex Holdings, Inc. (OLPX). A $10,000 investment in BABA five years ago would be worth approximately $6K today (assuming dividends reinvested). Over 10 years, the gap is even starker: BABA returned +116.1% versus OLPX's -93.4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — OLPX or BABA?
By beta (market sensitivity over 5 years), Alibaba Group Holding Limited (BABA) is the lower-risk stock at 0.90β versus Olaplex Holdings, Inc.'s 1.40β — meaning OLPX is approximately 55% more volatile than BABA relative to the S&P 500. On balance sheet safety, Alibaba Group Holding Limited (BABA) carries a lower debt/equity ratio of 23% versus 74% for Olaplex Holdings, Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — OLPX or BABA?
Alibaba Group Holding Limited (BABA) is the more profitable company, earning 13.1% net margin versus 4.6% for Olaplex Holdings, Inc. — meaning it keeps 13.1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: OLPX leads at 15.8% versus 14.1% for BABA. At the gross margin level — before operating expenses — OLPX leads at 69.2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is OLPX or BABA more undervalued right now?
On forward earnings alone, Alibaba Group Holding Limited (BABA) trades at 3.4x forward P/E versus 19.1x for Olaplex Holdings, Inc. — 15.6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BABA: 30.9% to $188.62.
07Which pays a better dividend — OLPX or BABA?
In this comparison, BABA (1.2% yield) pays a dividend. OLPX does not pay a meaningful dividend and should not be held primarily for income.
08Is OLPX or BABA better for a retirement portfolio?
For long-horizon retirement investors, Alibaba Group Holding Limited (BABA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.90), 1.2% yield, +116.1% 10Y return). Both have compounded well over 10 years (BABA: +116.1%, OLPX: -93.4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between OLPX and BABA?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. BABA pays a dividend while OLPX does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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