Comprehensive Stock Comparison
Compare Rumble Inc. (RUM) vs Life360, Inc. (LIF) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | LIF | 22.0% revenue growth vs RUM's 17.9% |
| Quality / Margins | LIF | 6.5% net margin vs RUM's -275.5% |
| Stability / Safety | LIF | Beta 1.79 vs RUM's 1.90 |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | LIF | +16.5% vs RUM's -42.0% |
| Efficiency (ROA) | LIF | 3.8% ROA vs RUM's -77.9% |
Who Each Stock Is For
Income & stability
Growth exposure
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Rumble operates a video-sharing platform that hosts, streams, and distributes user-generated content, with a focus on free speech principles. It generates revenue primarily through advertising on its main platform and subscription fees from its Locals.com community platform — which allows creators to offer exclusive content to paying subscribers. The company's key advantage is its positioning as a censorship-resistant alternative to mainstream platforms, attracting creators and viewers seeking fewer content restrictions.
Life360 operates a family safety platform that provides location tracking and emergency services through mobile apps and connected devices. It generates revenue primarily through subscription services — including premium app features and hardware warranties — along with hardware sales of Tile tracking devices. The company's competitive advantage lies in its comprehensive ecosystem that combines software, hardware, and network effects within family groups.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
LIF leads in 2 of 6 categories — strongest in Financial Metrics and Profitability & Efficiency. 3 categories are tied.
Financial Metrics (TTM)
LIF is the larger business by revenue, generating $459M annually — 4.4x RUM's $104M. LIF is the more profitable business, keeping 6.5% of every revenue dollar as net income compared to RUM's -2.8%. On growth, LIF holds the edge at +34.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | RUMRumble Inc. | LIFLife360, Inc. |
|---|---|---|
| RevenueTrailing 12 months | $104M | $459M |
| EBITDAEarnings before interest/tax | -$100M | $29M |
| Net IncomeAfter-tax profit | -$286M | $30M |
| Free Cash FlowCash after capex | -$56M | $61M |
| Gross MarginGross profit ÷ Revenue | -15.8% | +77.7% |
| Operating MarginEBIT ÷ Revenue | -111.2% | +3.4% |
| Net MarginNet income ÷ Revenue | -2.8% | +6.5% |
| FCF MarginFCF ÷ Revenue | -54.4% | +13.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | -1.2% | +34.1% |
| EPS Growth (YoY)Latest quarter vs prior year | +58.4% | +17.4% |
Valuation Metrics
| Metric | RUMRumble Inc. | LIFLife360, Inc. |
|---|---|---|
| Market CapShares × price | $572M | $4.1B |
| Enterprise ValueMkt cap + debt − cash | $460M | $4.0B |
| Trailing P/EPrice ÷ TTM EPS | -3.26x | -833.07x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 37.69x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | 1860.89x |
| Price / SalesMarket cap ÷ Revenue | 5.99x | 11.11x |
| Price / BookPrice ÷ Book value/share | — | 10.59x |
| Price / FCFMarket cap ÷ FCF | — | 150.21x |
Profitability & Efficiency
LIF delivers a 7.6% return on equity — every $100 of shareholder capital generates $8 in annual profit, vs $-95 for RUM. On the Piotroski fundamental quality scale (0–9), LIF scores 6/9 vs RUM's 3/9, reflecting solid financial health.
| Metric | RUMRumble Inc. | LIFLife360, Inc. |
|---|---|---|
| ROE (TTM)Return on equity | -94.6% | +7.6% |
| ROA (TTM)Return on assets | -77.9% | +3.8% |
| ROICReturn on invested capital | — | -3.1% |
| ROCEReturn on capital employed | -108.7% | -2.6% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 6 |
| Debt / EquityFinancial leverage | — | 0.00x |
| Net DebtTotal debt minus cash | -$112M | -$159M |
| Cash & Equiv.Liquid assets | $114M | $159M |
| Total DebtShort + long-term debt | $2M | $723,000 |
| Interest CoverageEBIT ÷ Interest expense | — | — |
Total Returns (with DRIP)
Over the past 12 months, LIF leads with a +16.5% total return vs RUM's -42.0%.
| Metric | RUMRumble Inc. | LIFLife360, Inc. |
|---|---|---|
| YTD ReturnYear-to-date | -15.1% | -18.2% |
| 1-Year ReturnPast 12 months | -42.0% | +16.5% |
| 3-Year ReturnCumulative with dividends | -32.9% | — |
| 5-Year ReturnCumulative with dividends | -44.5% | — |
| 10-Year ReturnCumulative with dividends | -44.5% | — |
| CAGR (3Y)Annualised 3-year return | -12.4% | — |
Risk & Volatility
LIF is the less volatile stock with a 1.79 beta — it tends to amplify market swings less than RUM's 1.90 beta. A beta below 1.0 means the stock typically moves less than the S&P 500.
| Metric | RUMRumble Inc. | LIFLife360, Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.90x | 1.79x |
| 52-Week HighHighest price in past year | $10.99 | $112.54 |
| 52-Week LowLowest price in past year | $5.11 | $29.62 |
| % of 52W HighCurrent price vs 52-week peak | +49.2% | +46.8% |
| RSI (14)Momentum oscillator 0–100 | 44.1 | 45.3 |
| Avg Volume (50D)Average daily shares traded | 1.6M | 870K |
Analyst Outlook
Wall Street rates RUM as "Hold" and LIF as "Buy". Consensus price targets imply 112.6% upside for RUM (target: $12) vs 83.6% for LIF (target: $97).
| Metric | RUMRumble Inc. | LIFLife360, Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Buy |
| Price TargetConsensus 12-month target | $11.50 | $96.67 |
| # AnalystsCovering analysts | 3 | 9 |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +0.3% | 0.0% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Jul 24 | Feb 26 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | 100 | 95.83 | -4.2% |
| Life360, Inc. (LIF) | ∞ | ∞ | NaN% |
Life360, Inc. (LIF) returned +InfinityK% over 5 years vs Rumble Inc. (RUM)'s -45%. A $10,000 investment in LIF 5 years ago would be worth $∞ today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2019 | 2024 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | $3M | $95M | +2741.5% |
| Life360, Inc. (LIF) | $0.00 | $371M | — |
Rumble Inc.'s revenue grew from $3M (2019) to $95M (2024) — a 95.3% CAGR. Life360, Inc.'s revenue grew from $0M (2019) to $371M (2024) — a 0.0% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2019 | 2024 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | -10.8% | -3.5% | +67.1% |
| Life360, Inc. (LIF) | -20.3% | -1.2% | +93.9% |
Rumble Inc.'s net margin went from -11% (2019) to -4% (2024).
Chart 4EPS Growth — 10 Years
| Stock | 2019 | 2024 | Change |
|---|---|---|---|
| Rumble Inc. (RUM) | -0 | -1.66 | -127592.3% |
| Life360, Inc. (LIF) | -0.84 | -0.06 | +92.5% |
Rumble Inc.'s EPS grew from $-0.00 (2019) to $-1.66 (2024). Life360, Inc.'s EPS grew from $-0.84 (2019) to $-0.06 (2024).
Chart 5Free Cash Flow — 5 Years
Rumble Inc. generated $-90M FCF in 2024 (-1154% vs 2021). Life360, Inc. generated $27M FCF in 2024 (+325% vs 2021).
RUM vs LIF: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is RUM or LIF a better buy right now?
Analysts rate Life360, Inc. (LIF) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is safer — RUM or LIF?
By beta (market sensitivity over 5 years), Life360, Inc. (LIF) is the lower-risk stock at 1.79β versus Rumble Inc.'s 1.90β — meaning RUM is approximately 6% more volatile than LIF relative to the S&P 500.
03Which has better profit margins — RUM or LIF?
Life360, Inc. (LIF) is the more profitable company, earning -1.2% net margin versus -354.4% for Rumble Inc. — meaning it keeps -1.2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LIF leads at -2.1% versus -137.0% for RUM. At the gross margin level — before operating expenses — LIF leads at 75.1%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
04Is RUM or LIF more undervalued right now?
Analyst consensus price targets imply the most upside for RUM: 112.6% to $11.50.
05Which pays a better dividend — RUM or LIF?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is RUM or LIF better for a retirement portfolio?
For long-horizon retirement investors, Life360, Inc. (LIF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Rumble Inc. (RUM) carries a higher beta of 1.90 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between RUM and LIF?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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