Comprehensive Stock Comparison
Compare Snap Inc. (SNAP) vs Trump Media & Technology Group Corp. (DJT) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | SNAP | 10.6% revenue growth vs DJT's -12.4% |
| Quality / Margins | SNAP | -7.8% net margin vs DJT's -39.2% |
| Stability / Safety | DJT | Beta 1.72 vs SNAP's 1.76, lower leverage |
| Dividends | Tie | Neither pays a meaningful dividend |
| Momentum (1Y) | SNAP | -50.1% vs DJT's -55.6% |
| Efficiency (ROA) | DJT | -4.4% ROA vs SNAP's -6.0%, ROIC -38.1% vs -10.6% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Snap Inc. is a social media company best known for its Snapchat app, which enables visual communication through ephemeral photos and videos. It generates nearly all its revenue from digital advertising — primarily through Snap Ads and AR advertising — with a small portion from hardware sales like Spectacles. Its competitive advantage lies in its strong engagement with younger demographics and its pioneering work in augmented reality features that competitors struggle to replicate.
Trump Media & Technology Group operates Truth Social, a social media platform positioned as an alternative to mainstream networks with a focus on free speech. It generates revenue primarily through advertising on its platform — though still in early growth stages — and has plans for subscription services and other digital offerings. Its key advantage is its strong brand association with Donald Trump and his political movement, which creates a dedicated user base less sensitive to competitive pressures.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
SNAP leads in 3 of 6 categories — strongest in Financial Metrics and Valuation Metrics. 2 categories are tied.
Financial Metrics (TTM)
SNAP is the larger business by revenue, generating $5.9B annually — 1612.7x DJT's $4M. SNAP is the more profitable business, keeping -7.8% of every revenue dollar as net income compared to DJT's -39.2%. On growth, SNAP holds the edge at +10.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | SNAPSnap Inc. | DJTTrump Media & Tec… |
|---|---|---|
| RevenueTrailing 12 months | $5.9B | $4M |
| EBITDAEarnings before interest/tax | -$372M | -$178M |
| Net IncomeAfter-tax profit | -$460M | -$144M |
| Free Cash FlowCash after capex | $437M | -$6M |
| Gross MarginGross profit ÷ Revenue | +55.0% | +59.4% |
| Operating MarginEBIT ÷ Revenue | -9.0% | -50.6% |
| Net MarginNet income ÷ Revenue | -7.8% | -39.2% |
| FCF MarginFCF ÷ Revenue | +7.4% | -170.6% |
| Rev. Growth (YoY)Latest quarter vs prior year | +10.2% | -3.8% |
| EPS Growth (YoY)Latest quarter vs prior year | — | -108.8% |
Valuation Metrics
| Metric | SNAPSnap Inc. | DJTTrump Media & Tec… |
|---|---|---|
| Market CapShares × price | $1.2B | $3.0B |
| Enterprise ValueMkt cap + debt − cash | $797M | $2.9B |
| Trailing P/EPrice ÷ TTM EPS | -18.11x | -4.61x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | — | — |
| Price / SalesMarket cap ÷ Revenue | 0.20x | 832.06x |
| Price / BookPrice ÷ Book value/share | 3.82x | 2.02x |
| Price / FCFMarket cap ÷ FCF | 2.69x | — |
Profitability & Efficiency
DJT delivers a -6.3% return on equity — every $100 of shareholder capital generates $-6 in annual profit, vs $-20 for SNAP. DJT carries lower financial leverage with a 0.01x debt-to-equity ratio, signaling a more conservative balance sheet compared to SNAP's 0.29x. On the Piotroski fundamental quality scale (0–9), SNAP scores 6/9 vs DJT's 4/9, reflecting solid financial health.
| Metric | SNAPSnap Inc. | DJTTrump Media & Tec… |
|---|---|---|
| ROE (TTM)Return on equity | -20.2% | -6.3% |
| ROA (TTM)Return on assets | -6.0% | -4.4% |
| ROICReturn on invested capital | -10.6% | -38.1% |
| ROCEReturn on capital employed | -8.1% | -43.3% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 4 |
| Debt / EquityFinancial leverage | 0.29x | 0.01x |
| Net DebtTotal debt minus cash | -$377M | -$157M |
| Cash & Equiv.Liquid assets | $1.0B | $170M |
| Total DebtShort + long-term debt | $653M | $13M |
| Interest CoverageEBIT ÷ Interest expense | -3.70x | -8.02x |
Total Returns (with DRIP)
A $10,000 investment in DJT five years ago would be worth $2,154 today (with dividends reinvested), compared to $772 for SNAP. Over the past 12 months, SNAP leads with a -50.1% total return vs DJT's -55.6%. The 3-year compound annual growth rate (CAGR) favors SNAP at -19.9% vs DJT's -40.1% — a key indicator of consistent wealth creation.
| Metric | SNAPSnap Inc. | DJTTrump Media & Tec… |
|---|---|---|
| YTD ReturnYear-to-date | -37.6% | -20.9% |
| 1-Year ReturnPast 12 months | -50.1% | -55.6% |
| 3-Year ReturnCumulative with dividends | -48.7% | -78.5% |
| 5-Year ReturnCumulative with dividends | -92.3% | -78.5% |
| 10-Year ReturnCumulative with dividends | -79.3% | -78.5% |
| CAGR (3Y)Annualised 3-year return | -19.9% | -40.1% |
Risk & Volatility
DJT is the less volatile stock with a 1.72 beta — it tends to amplify market swings less than SNAP's 1.76 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SNAP currently trades 47.9% from its 52-week high vs DJT's 39.2% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | SNAPSnap Inc. | DJTTrump Media & Tec… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.76x | 1.72x |
| 52-Week HighHighest price in past year | $10.59 | $27.78 |
| 52-Week LowLowest price in past year | $4.65 | $9.89 |
| % of 52W HighCurrent price vs 52-week peak | +47.9% | +39.2% |
| RSI (14)Momentum oscillator 0–100 | 28.2 | 37.7 |
| Avg Volume (50D)Average daily shares traded | 45.4M | 9.5M |
Analyst Outlook
| Metric | SNAPSnap Inc. | DJTTrump Media & Tec… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | — |
| Price TargetConsensus 12-month target | $7.69 | — |
| # AnalystsCovering analysts | 71 | — |
| Dividend YieldAnnual dividend ÷ price | — | — |
| Dividend StreakConsecutive years of raises | — | — |
| Dividend / ShareAnnual DPS | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | +63.9% | +0.1% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 24 | Feb 26 | Change |
|---|---|---|---|
| Snap Inc. (SNAP) | 100 | 59.2 | -40.8% |
| Trump Media & Techn… (DJT) | 77.02 | 24.37 | -68.4% |
Trump Media & Techn… (DJT) returned -78% over 5 years vs Snap Inc. (SNAP)'s -92%.
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Snap Inc. (SNAP) | $404M | $5.9B | +1366.4% |
| Trump Media & Techn… (DJT) | $0.00 | $4M | — |
Snap Inc.'s revenue grew from $404M (2016) to $5.9B (2025) — a 34.8% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Snap Inc. (SNAP) | -127.2% | -7.8% | +93.9% |
| Trump Media & Techn… (DJT) | 34.4% | -110.8% | -422.4% |
Snap Inc.'s net margin went from -127% (2016) to -8% (2025).
Chart 4EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Snap Inc. (SNAP) | -0.44 | -0.28 | +36.4% |
| Trump Media & Techn… (DJT) | -0.59 | -2.36 | -300.0% |
Snap Inc.'s EPS grew from $-0.44 (2016) to $-0.28 (2025).
Chart 5Free Cash Flow — 5 Years
Snap Inc. generated $437M FCF in 2025 (+96% vs 2021). Trump Media & Technology Group Corp. generated $-66M FCF in 2024 (-1608% vs 2021).
SNAP vs DJT: Frequently Asked Questions
7 questions · data-driven answers · updated daily
01Is SNAP or DJT a better buy right now?
Analysts rate Snap Inc. (SNAP) a "Hold" — based on 71 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which is the better long-term investment — SNAP or DJT?
Over the past 5 years, Trump Media & Technology Group Corp. (DJT) delivered a total return of -78.5%, compared to -92.3% for Snap Inc. (SNAP). A $10,000 investment in DJT five years ago would be worth approximately $2K today (assuming dividends reinvested). Over 10 years, the gap is even starker: DJT returned -78.5% versus SNAP's -79.3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
03Which is safer — SNAP or DJT?
By beta (market sensitivity over 5 years), Trump Media & Technology Group Corp. (DJT) is the lower-risk stock at 1.72β versus Snap Inc.'s 1.76β — meaning SNAP is approximately 2% more volatile than DJT relative to the S&P 500. On balance sheet safety, Trump Media & Technology Group Corp. (DJT) carries a lower debt/equity ratio of 1% versus 29% for Snap Inc. — giving it more financial flexibility in a downturn.
04Which has better profit margins — SNAP or DJT?
Snap Inc. (SNAP) is the more profitable company, earning -7.8% net margin versus -110.8% for Trump Media & Technology Group Corp. — meaning it keeps -7.8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: SNAP leads at -9.0% versus -51.4% for DJT. At the gross margin level — before operating expenses — DJT leads at 82.9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
05Which pays a better dividend — SNAP or DJT?
None of the stocks in this comparison currently pay a material dividend. All are effectively zero-yield and should be held for capital appreciation rather than income.
06Is SNAP or DJT better for a retirement portfolio?
For long-horizon retirement investors, Trump Media & Technology Group Corp. (DJT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding. Snap Inc. (SNAP) carries a higher beta of 1.76 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (DJT: -78.5%, SNAP: -79.3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
07What are the main differences between SNAP and DJT?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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- Sector: Communication Services
- Market Cap > $100B
- Revenue Growth > 5%
- Gross Margin > 32%