Comprehensive Stock Comparison
Compare Suncor Energy Inc. (SU) vs Apple Inc. (AAPL) Stock
Analyze side-by-side fundamentals, valuation, growth, and profitability to decide which stock is the better buy.
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Quick Verdict
| Category | Winner | Why |
|---|---|---|
| Growth | AAPL | 6.4% revenue growth vs SU's -3.6% |
| Value | SU | Lower P/E (14.8x vs 31.1x) |
| Quality / Margins | AAPL | 27.0% net margin vs SU's 11.9% |
| Stability / Safety | SU | Beta 0.73 vs AAPL's 1.28, lower leverage |
| Dividends | SU | 3.0% yield, 4-year raise streak, vs AAPL's 0.4% |
| Momentum (1Y) | SU | +52.0% vs AAPL's +9.7% |
| Efficiency (ROA) | AAPL | 31.1% ROA vs SU's 6.6%, ROIC 64.5% vs 10.4% |
Who Each Stock Is For
Income & stability
Growth exposure
Long-term compounding (10Y)
Sleep-well-at-night portfolio
Defensive / Recession hedge
Business Model
What each company does and how it makes money
Suncor Energy is an integrated Canadian energy company that develops oil sands resources and operates across the full energy value chain. It generates revenue primarily from oil sands production (~60% of operating earnings), complemented by exploration and production assets, and refining/marketing operations through its Petro-Canada retail network. The company's key advantage is its integrated business model—controlling production, upgrading, refining, and retail distribution—which provides operational stability and cost efficiencies across volatile energy cycles.
Apple is a technology giant that designs and sells premium consumer electronics — most famously the iPhone — along with related software and services. It generates revenue primarily from hardware sales (roughly 80% of total) and a fast-growing services segment (around 20%) that includes the App Store, subscriptions, and licensing. Its key competitive advantage is a powerful ecosystem that locks users into its hardware, software, and services through seamless integration and high switching costs.
Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
Financial Metrics Comparison
Side-by-side fundamentals across 2 stocks. BestLagging
Financial Scorecard
SU leads in 3 of 6 categories (Valuation Metrics, Total Returns). AAPL leads in 2 (Financial Metrics, Profitability & Efficiency). 1 tied.
Financial Metrics (TTM)
AAPL is the larger business by revenue, generating $435.6B annually — 8.8x SU's $49.7B. AAPL is the more profitable business, keeping 27.0% of every revenue dollar as net income compared to SU's 11.9%. On growth, AAPL holds the edge at +15.7% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | SUSuncor Energy Inc. | AAPLApple Inc. |
|---|---|---|
| RevenueTrailing 12 months | $49.7B | $435.6B |
| EBITDAEarnings before interest/tax | $15.5B | $152.9B |
| Net IncomeAfter-tax profit | $5.9B | $117.8B |
| Free Cash FlowCash after capex | $6.9B | $123.3B |
| Gross MarginGross profit ÷ Revenue | +42.7% | +47.3% |
| Operating MarginEBIT ÷ Revenue | +16.1% | +32.4% |
| Net MarginNet income ÷ Revenue | +11.9% | +27.0% |
| FCF MarginFCF ÷ Revenue | +13.9% | +28.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | -4.0% | +15.7% |
| EPS Growth (YoY)Latest quarter vs prior year | +89.2% | +18.3% |
Valuation Metrics
At 15.9x trailing earnings, SU trades at a 55% valuation discount to AAPL's 35.4x P/E. On an enterprise value basis, SU's 6.9x EV/EBITDA is more attractive than AAPL's 27.5x.
| Metric | SUSuncor Energy Inc. | AAPLApple Inc. |
|---|---|---|
| Market CapShares × price | $67.3B | $3.88T |
| Enterprise ValueMkt cap + debt − cash | $78.0B | $3.97T |
| Trailing P/EPrice ÷ TTM EPS | 15.95x | 35.41x |
| Forward P/EPrice ÷ next-FY EPS est. | 14.81x | 31.15x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.98x |
| EV / EBITDAEnterprise value multiple | 6.90x | 27.45x |
| Price / SalesMarket cap ÷ Revenue | 1.88x | 9.33x |
| Price / BookPrice ÷ Book value/share | 2.09x | 53.76x |
| Price / FCFMarket cap ÷ FCF | 13.30x | 39.33x |
Profitability & Efficiency
AAPL delivers a 133.5% return on equity — every $100 of shareholder capital generates $134 in annual profit, vs $13 for SU. SU carries lower financial leverage with a 0.41x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.67x. On the Piotroski fundamental quality scale (0–9), AAPL scores 7/9 vs SU's 6/9, reflecting strong financial health.
| Metric | SUSuncor Energy Inc. | AAPLApple Inc. |
|---|---|---|
| ROE (TTM)Return on equity | +13.1% | +133.5% |
| ROA (TTM)Return on assets | +6.6% | +31.1% |
| ROICReturn on invested capital | +10.4% | +64.5% |
| ROCEReturn on capital employed | +10.1% | +69.6% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 |
| Debt / EquityFinancial leverage | 0.41x | 1.67x |
| Net DebtTotal debt minus cash | $14.7B | $89.7B |
| Cash & Equiv.Liquid assets | $3.6B | $33.5B |
| Total DebtShort + long-term debt | $18.4B | $123.3B |
| Interest CoverageEBIT ÷ Interest expense | 12.93x | — |
Total Returns (with DRIP)
A $10,000 investment in SU five years ago would be worth $31,433 today (with dividends reinvested), compared to $21,049 for AAPL. Over the past 12 months, SU leads with a +52.0% total return vs AAPL's +9.7%. The 3-year compound annual growth rate (CAGR) favors SU at 22.2% vs AAPL's 21.9% — a key indicator of consistent wealth creation.
| Metric | SUSuncor Energy Inc. | AAPLApple Inc. |
|---|---|---|
| YTD ReturnYear-to-date | +24.0% | -2.4% |
| 1-Year ReturnPast 12 months | +52.0% | +9.7% |
| 3-Year ReturnCumulative with dividends | +82.6% | +81.2% |
| 5-Year ReturnCumulative with dividends | +214.3% | +110.5% |
| 10-Year ReturnCumulative with dividends | +181.2% | +1027.4% |
| CAGR (3Y)Annualised 3-year return | +22.2% | +21.9% |
Risk & Volatility
SU is the less volatile stock with a 0.73 beta — it tends to amplify market swings less than AAPL's 1.28 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SU currently trades 98.9% from its 52-week high vs AAPL's 91.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | SUSuncor Energy Inc. | AAPLApple Inc. |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.73x | 1.28x |
| 52-Week HighHighest price in past year | $57.13 | $288.61 |
| 52-Week LowLowest price in past year | $30.79 | $169.21 |
| % of 52W HighCurrent price vs 52-week peak | +98.9% | +91.5% |
| RSI (14)Momentum oscillator 0–100 | 61.8 | 57.5 |
| Avg Volume (50D)Average daily shares traded | 4.2M | 40.9M |
Analyst Outlook
Wall Street rates SU as "Buy" and AAPL as "Buy". Consensus price targets imply 14.7% upside for AAPL (target: $303) vs 9.7% for SU (target: $62). For income investors, SU offers the higher dividend yield at 2.97% vs AAPL's 0.39%.
| Metric | SUSuncor Energy Inc. | AAPLApple Inc. |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $62.00 | $303.11 |
| # AnalystsCovering analysts | 31 | 109 |
| Dividend YieldAnnual dividend ÷ price | +3.0% | +0.4% |
| Dividend StreakConsecutive years of raises | 4 | 14 |
| Dividend / ShareAnnual DPS | $2.30 | $1.03 |
| Buyback YieldShare repurchases ÷ mkt cap | +3.4% | +2.3% |
Historical Charts
Charts are rendered on first load. Hover for details.
Chart 1Total Return — 5 Years (Rebased to 100)
| Stock | Mar 20 | Feb 26 | Change |
|---|---|---|---|
| Suncor Energy Inc. (SU) | 100 | 190.11 | +90.1% |
| Apple Inc. (AAPL) | 100 | 361.46 | +261.5% |
Suncor Energy Inc. (SU) returned +214% over 5 years vs Apple Inc. (AAPL)'s +110%. A $10,000 investment in SU 5 years ago would be worth $31,433 today (including dividends reinvested).
Chart 2Revenue Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Suncor Energy Inc. (SU) | $26.8B | $48.9B | +82.3% |
| Apple Inc. (AAPL) | $215.6B | $416.2B | +93.0% |
Suncor Energy Inc.'s revenue grew from $26.8B (2016) to $48.9B (2025) — a 6.9% CAGR. Apple Inc.'s revenue grew from $215.6B (2016) to $416.2B (2025) — a 7.6% CAGR.
Chart 3Net Margin Trend — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Suncor Energy Inc. (SU) | 1.6% | 12.1% | +647.4% |
| Apple Inc. (AAPL) | 21.2% | 26.9% | +27.0% |
Suncor Energy Inc.'s net margin went from 2% (2016) to 12% (2025). Apple Inc.'s net margin went from 21% (2016) to 27% (2025).
Chart 4P/E Ratio History — 9 Years
| Stock | 2017 | 2025 | Change |
|---|---|---|---|
| Suncor Energy Inc. (SU) | 13.7 | 9.1 | -33.6% |
| Apple Inc. (AAPL) | 18.4 | 36.4 | +97.8% |
Suncor Energy Inc. has traded in a 5x–18x P/E range over 8 years; current trailing P/E is ~16x. Apple Inc. has traded in a 13x–41x P/E range over 9 years; current trailing P/E is ~35x.
Chart 5EPS Growth — 10 Years
| Stock | 2016 | 2025 | Change |
|---|---|---|---|
| Suncor Energy Inc. (SU) | 0.27 | 4.85 | +1696.3% |
| Apple Inc. (AAPL) | 2.08 | 7.46 | +258.7% |
Suncor Energy Inc.'s EPS grew from $0.27 (2016) to $4.85 (2025) — a 38% CAGR. Apple Inc.'s EPS grew from $2.08 (2016) to $7.46 (2025) — a 15% CAGR.
Chart 6Free Cash Flow — 5 Years
Suncor Energy Inc. generated $7B FCF in 2025 (-4% vs 2021). Apple Inc. generated $99B FCF in 2025 (+6% vs 2021).
SU vs AAPL: Frequently Asked Questions
9 questions · data-driven answers · updated daily
01Is SU or AAPL a better buy right now?
Suncor Energy Inc. (SU) offers the better valuation at 15.9x trailing P/E (14.8x forward), making it the more compelling value choice. Analysts rate Suncor Energy Inc. (SU) a "Buy" — based on 31 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — SU or AAPL?
On trailing P/E, Suncor Energy Inc. (SU) is the cheapest at 15.9x versus Apple Inc. at 35.4x. On forward P/E, Suncor Energy Inc. is actually cheaper at 14.8x.
03Which is the better long-term investment — SU or AAPL?
Over the past 5 years, Suncor Energy Inc. (SU) delivered a total return of +214.3%, compared to +110.5% for Apple Inc. (AAPL). A $10,000 investment in SU five years ago would be worth approximately $31K today (assuming dividends reinvested). Over 10 years, the gap is even starker: AAPL returned +1027% versus SU's +181.2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — SU or AAPL?
By beta (market sensitivity over 5 years), Suncor Energy Inc. (SU) is the lower-risk stock at 0.73β versus Apple Inc.'s 1.28β — meaning AAPL is approximately 75% more volatile than SU relative to the S&P 500. On balance sheet safety, Suncor Energy Inc. (SU) carries a lower debt/equity ratio of 41% versus 167% for Apple Inc. — giving it more financial flexibility in a downturn.
05Which has better profit margins — SU or AAPL?
Apple Inc. (AAPL) is the more profitable company, earning 26.9% net margin versus 12.1% for Suncor Energy Inc. — meaning it keeps 26.9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AAPL leads at 32.0% versus 16.3% for SU. At the gross margin level — before operating expenses — AAPL leads at 46.9%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
06Is SU or AAPL more undervalued right now?
On forward earnings alone, Suncor Energy Inc. (SU) trades at 14.8x forward P/E versus 31.1x for Apple Inc. — 16.3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AAPL: 14.7% to $303.11.
07Which pays a better dividend — SU or AAPL?
All stocks in this comparison pay dividends. Suncor Energy Inc. (SU) offers the highest yield at 3.0%, versus 0.4% for Apple Inc. (AAPL).
08Is SU or AAPL better for a retirement portfolio?
For long-horizon retirement investors, Suncor Energy Inc. (SU) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.73), 3.0% yield, +181.2% 10Y return). Both have compounded well over 10 years (SU: +181.2%, AAPL: +1027%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
09What are the main differences between SU and AAPL?
These companies operate in different sectors (SU (Energy) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced. In terms of investment character: SU is a mid-cap deep-value stock; AAPL is a mega-cap quality compounder stock. SU pays a dividend while AAPL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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