AAPL vs MSFT

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus 6. 4% for Apple Inc. (AAPL). Microsoft Corporation (MSFT) offers the better valuation at 30. 2x trailing P/E (24. 8x forward), making it the more compelling value choice. Analysts rate Apple Inc. (AAPL) a "Buy" — based on 110 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

2x versus Apple Inc. at 38. 1x. On forward P/E, Microsoft Corporation is actually cheaper at 24. 8x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Microsoft Corporation wins at 1. 32x versus Apple Inc. 's 1. 87x — a reasonable growth-adjusted valuation.

Over the past 5 years, Apple Inc.

(AAPL) delivered a total return of +125. 6%, compared to +72. 8% for Microsoft Corporation (MSFT). Over 10 years, the gap is even starker: AAPL returned +1155% versus MSFT's +770. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Apple Inc. 's 0. 99β — meaning AAPL is approximately 11% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus 6. 4% for Apple Inc. (AAPL). On earnings-per-share growth, the picture is similar: Apple Inc. grew EPS 22. 7% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 26. 9% for Apple Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 32. 0% for AAPL. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Microsoft Corporation (MSFT) is the more undervalued stock at a PEG of 1. 32x versus Apple Inc. 's 1. 87x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Microsoft Corporation (MSFT) trades at 24. 8x forward P/E versus 33. 4x for Apple Inc. — 8. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 34. 1% to $551. 75.

All stocks in this comparison pay dividends.

Microsoft Corporation (MSFT) offers the highest yield at 0. 8%, versus 0. 4% for Apple Inc. (AAPL).

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +770. 8% 10Y return). Both have compounded well over 10 years (MSFT: +770. 8%, AAPL: +1155%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

MSFT pays a dividend while AAPL does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.