A new foldable iPhone and a disciplined AI-spending approach have sent Apple shares to new highs this year
Apple's fundamental outlook is robust, driven by accelerating revenue growth (16.4% YoY in 2026Q3) and record gross margins (50.1%), supported by a favorable mix shift toward Services and operational leverage. The company's fortress balance sheet is improving,...
Price trend, volume and key moving averages
Start with the evidence for owning the stock and the risks that can break the thesis.
Revenue growth accelerated to 16.4% YoY in 2026Q3, with gross margin expanding to 50.1% from 46.2% in 2024Q4, reflecting favorable mix and cost efficiencies.
Apple reported a record-breaking March quarter with revenues of $111.2 billion, a 17% year-over-year increase, and earnings per share of $2.01, up 22%.
Demand for the iPhone 17 has been described as 'unprecedented' and 'extraordinary,' particularly in Greater China, indicating strong revenue growth.
Apple's Services segment revenue grew 16% to $31 billion in the March quarter, showcasing its high-margin profit potential.
Competitors like Microsoft and Amazon are generating significant AI revenue, while Apple's AI strategy is still in early stages.
Ongoing regulatory challenges, particularly regarding App Store commissions, pose risks to Apple's Services growth.
Increased competition from domestic brands like Huawei could pressure iPhone market share and gross margins in China.
Trailing total returns as of 9/23/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).
Check whether operating performance supports the current valuation.
Recent results and news deserve attention only when they alter the forward view.
| Quarter | EPS (Act vs Est) | Revenue (Act vs Est) |
|---|---|---|
Q3 2026Latest Jul 30, 2026 | $2.02+6.9% vs $1.89 | $109.4B+0.3% vs $109.0B |
Q2 2026 Apr 30, 2026 | $2.01+3.1% vs $1.95 | $111.2B+1.6% vs $109.5B |
Q1 2026 Jan 29, 2026 | $2.85+6.7% vs $2.67 | $143.8B+3.9% vs $138.4B |
Q4 2025 Oct 30, 2025 | $1.85+6.9% vs $1.73 | $102.5B+0.2% vs $102.2B |
A new foldable iPhone and a disciplined AI-spending approach have sent Apple shares to new highs this year
Apple is in the process of developing a new screen-less fitness tracker that would put it into competition with Whoop — the fitness tech firm whose valuation recently crested $10 billion.
Apple has a new chief executive, and the first big geopolitical question on his desk concerns who makes the memory chips inside the iPhone.

Apple Inc. (NASDAQ:AAPL) shares are moving higher on Tuesday. They may be breaking resistance.

Benchmark AAPL against direct peers instead of judging its metrics in isolation.
Key metrics vs top competitors for Apple Inc. (AAPL)
| Company | Price | Market Cap | P/E Ratio | Rev Growth (1Y) | Net Margin | ROE | Div Yield |
|---|---|---|---|---|---|---|---|
| $339.75 | $4.99T | 45.54 | 6.43% | 26.92% | 171.42% | 0.3% | |
| $498.00 | $3.7T | 27.74 | 17.79% | 40.31% | 33.22% | — | |
| $351.16 | $4.25T | 32.48 | 15.13% | 54.77% | 50.84% | — | |
| $254.98 | $2.74T | 35.56 | 12.38% | 17.44% | 30.5% | — | |
| $736.60 | $1.87T | 31.36 | 22.17% | 29.84% | 29.73% | — | |
| $23.42 | $138.58B | -64.05 | 2.12% | -1.86% | -2.82% | — |
Apple Inc. (AAPL) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.
Verify the primary filings, follow material updates, and answer the remaining questions.
Apple Inc. (AAPL) SEC filings — annual & quarterly reports (10-K, 10-Q)
Jul 30, 2026·SEC
Apr 30, 2026·SEC
Apr 20, 2026·SEC
Get notified when AAPL posts new earnings or crosses analyst targets
Free. No account needed. Unsubscribe any time.
Apple Inc. (AAPL) stock FAQ — growth, dividends, profitability & financials explained
Apple Inc. (AAPL) reported $466.82B in revenue for fiscal year 2025. This represents a 4648% increase from $9.83B in 1996.
Apple Inc. (AAPL) grew revenue by 6.4% over the past year. This is steady growth.
Yes, Apple Inc. (AAPL) is profitable, generating $128.93B in net income for fiscal year 2025 (26.9% net margin).
Yes, Apple Inc. (AAPL) pays a dividend with a yield of 0.30%. This makes it attractive for income-focused investors.
Apple Inc. (AAPL) has a return on equity (ROE) of 171.4%. This is excellent, indicating efficient use of shareholder capital.
Apple Inc. (AAPL) generated $136.68B in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.