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AAPLApple Inc.
$342.37$5.03T
Overview & Tools
OverviewChart Terminal ↗AnalysisVisualize
Valuation & Forecasts
Valuation ModelsEstimatesDCF Model
Price & Analyst Data
Analyst TargetsPrice History
Financial Statements
Income StatementBalance SheetCash FlowRatios & Margins
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P/E HistoryRevenue HistoryEarnings HistoryDividend HistoryTotal Return
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AAPL logo

Apple Inc.

AAPL
NASDAQ · Consumer Electronics
$342.37
At close - Nov 6, 4:00 PM EST - USD
Market Cap$5.03T
P/E37.9x
52W High$355.38
Volume42.79M
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q4

Services-Driven Margin Strength Meets Regulatory and Buyback Scrutiny

Apple's quarterly revenue growth re-accelerated from roughly 4 to 5 percent through 2025 to 15 to 17 percent across three 2026 quarters before easing to 11.7 percent in 2026Q4, while gross margin has held in a tight 46 to 50 percent band and operating margin expanded from 29.6 percent to a 35.4 percent peak in 2026Q1…

GrowthExpanding
ProfitabilityStrong
ValuationExpensive
TechnicalsHealthy
Explore valuation models
MARKET ACTION

AAPL price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

12/12 Beats

EPS beat 12 of last 12 quarters

02

Valuation risk

+61% Peers

P/E is 61% above peer median

03

Market leadership

RS 85 · Leader

High momentum (Outperforming 85% of market)

04

Healthy Uptrend

Uptrend

Price > 50DMA > 200DMA

Next CatalystEstimated earnings · Feb 2
01

Build the investment case

Start with the evidence for owning the stock and the risks that can break the thesis.

EXECUTIVE THESIS

The Investment Case

Full Analysis
Fundamental Trajectory

Revenue growth re-accelerated to 15 to 17 percent across three 2026 quarters before moderating to 11.7 percent in 2026Q4, while the gross margin of 47.9 percent and operating margin of 31.1 percent suggest margin resilience despite cyclical demand.

Analyst Consensus+0.6% target
Buy(112 analysts)
70 Buy33 Hold9 Sell

The Bull Case

Upside Catalysts

Strong Financial Performance

Apple reported a record-breaking March quarter with revenues of $111.2 billion, a 17% year-over-year increase, and earnings per share of $2.01, up 22%.

iPhone 17 Demand

Demand for the iPhone 17 has been described as 'unprecedented' and 'extraordinary,' particularly in Greater China, indicating strong revenue growth.

Services Growth

Apple's Services segment revenue grew 16% to $31 billion in the March quarter, showcasing its high-margin profit potential.

The Bear Case

Key Downside Risks

AI Competition and Monetization

Competitors like Microsoft and Amazon are generating significant AI revenue, while Apple's AI strategy is still in early stages.

Regulatory Scrutiny

Ongoing regulatory challenges, particularly regarding App Store commissions, pose risks to Apple's Services growth.

Competition in China

Increased competition from domestic brands like Huawei could pressure iPhone market share and gross margins in China.

Market performance

Price History →

Trailing total returns as of 11/7/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
AAPL+26.63%
S&P 500 (^GSPC)+7.63%
1-Year Return
AAPL+27.30%
S&P 500 (^GSPC)+9.69%
3-Year Return
AAPL+92.73%
S&P 500 (^GSPC)+67.85%
5-Year Return
AAPL+130.69%
S&P 500 (^GSPC)+55.93%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E5Y High
37.9x
Forward P/EExpansion
36.2x
EV/EBITDA100th %ile
29.6x
FCF YieldCash Flow
2.7%

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
37.9x
34.2x
80th· High
EV/EBITDA
29.6x
26.7x
100th· High
Price/FCF
37.0x
32.3x
80th· High
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
Bear$158.52-53.7%
Base (Fair)$301.21-12.0%
Bull$510.21+49.0%
$158.52 Bear$301.21 Base$510.21 Bull
Current Market Price: $342.37
Trades at a 13.7% premium to Base DCF ($301.21)
Open DCF & Valuation Models →Chart Terminal ↗

Growth & profitability

Annual revenue & EPS trend
Revenue FY26
$478.83B+15.1% YoY
Net income FY26
$132.18B+18.0% YoY
Free cash flow FY26
$136.06B+37.8% YoY
Operating margin FY26
33%+1.0 pts YoY
ROIC (FY26)77.5%
Avg ROIC 5Y63.1%
ROE (TTM)127.6%
Piotroski Score9 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate12/12 (100%)
Revenue Beat Rate12/12 (100%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q4 2026Latest
Nov 2, 2026
$2.05+3.0%
vs $1.99
$114.5B+0.9%
vs $113.4B
Q3 2026
Jul 30, 2026
$2.02+6.9%
vs $1.89
$109.4B+0.3%
vs $109.0B
Q2 2026
Apr 30, 2026
$2.01+3.1%
vs $1.95
$111.2B+1.6%
vs $109.5B
Q1 2026
Jan 29, 2026
$2.85+6.7%
vs $2.67
$143.8B+3.9%
vs $138.4B
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

4 Stories
Fool - Investing News·11h ago
These 4 Stocks Are Tied to the Smartphone in Your Pocket

Which of these four businesses is still earning more money from your phone?

Seeking Alpha·21h ago
Dividend Champion, Contender, And Challenger Highlights: Week of November 8

A weekly summary of dividend activity for Dividend Champions, Contenders, and Challengers. Companies which changed their dividends. Companies with upcoming ex-dividend dates.

New York Post·21h ago
Apple's secret list of banned autocomplete phrases include ‘Dictator Trump,' ‘Sleepy Joe'

"It's a very light-touch form of censorship," said researcher Derik Kauffman. "But at the scale that Apple is operating, it only takes a light touch to have a big impact.

Fool - Investing News·22h ago
If I Could Buy and Hold Only 1 Artificial Intelligence (AI) Stock Through a Democratic Congress, It Would Be This One

Artificial intelligence (AI) stocks are plunging following the results of the midterm elections.

Filtered for Apple Inc.More Headlines
04

Compare before deciding

Benchmark AAPL against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Apple Inc. (AAPL)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
AAPL logoAAPLApple Inc.Current
$342.37$5.03T37.9015.06%27.6%127.61%0.31%
MSFT logoMSFTMicrosoft Corporation
$530.61$3.94T27.7017.79%41.17%33.21%0.67%
GOOGL logoGOOGLAlphabet Inc.
$284.78$3.45T14.9415.09%50.03%42.62%0.29%
AMZN logoAMZNAmazon.com, Inc.
$259.30$2.79T21.0312.38%16.9%26.71%—
META logoMETAMeta Platforms, Inc.
$610.15$1.55T20.8622.17%31.15%30.27%0.34%
SONY logoSONYSony Group Corporation
$27.00$159.77B-114.213.7%-1.75%-2.62%0.53%

Compare AAPL vs Peers

Apple Inc. (AAPL) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs MSFT

Most directly comparable listed peer for AAPL.

Scale Benchmark

vs NVDA

Larger-name benchmark to compare AAPL against a more recognizable public peer.

Peer Set

Compare Top 5

vs MSFT, GOOGL, AMZN, META

05

Keep researching

Verify the primary filings, follow material updates, and answer the remaining questions.

AAPL SEC Filings & Documents

Apple Inc. (AAPL) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Nov 2, 2026·SEC

Material company update

Jul 30, 2026·SEC

Material company update

Apr 30, 2026·SEC

10-K Annual Reports

4
FY 2026

Nov 3, 2026·SEC

FY 2025

Oct 31, 2025·SEC

FY 2024

Nov 1, 2024·SEC

10-Q Quarterly Reports

6
FY 2026

Jul 31, 2026·SEC

FY 2026

May 1, 2026·SEC

FY 2026

Jan 30, 2026·SEC

Get notified when AAPL posts new earnings or crosses analyst targets

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AAPL Frequently Asked Questions

Apple Inc. (AAPL) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Apple Inc.'s revenue?

Apple Inc. (AAPL) reported $478.83B in revenue in fiscal year 2026, which is also its trailing twelve months. That is 6662% more than the $7.08B of fiscal year 1997.

How fast is Apple Inc. growing?

Apple Inc. (AAPL) grew revenue by 15.1% over the trailing twelve months, compared with the twelve months before.

Is AAPL profitable?

Yes. Apple Inc. (AAPL) earned $132.18B in net income over the trailing twelve months (a 27.6% net margin).

Dividend & Returns
Does AAPL pay dividends?

Yes. Apple Inc. (AAPL) pays a dividend that yields 0.31% at the current price, a small yield.

What is AAPL's return on equity?

Apple Inc. (AAPL) had a return on equity (ROE) of 127.6% over the trailing twelve months. That is well above the market's typical 10-15%.

What is Apple Inc.'s free cash flow?

Apple Inc. (AAPL) generated $136.06B in free cash flow over the trailing twelve months.

What if you invested $1,000 in AAPL back in 1997?

Total return calculator · dividends reinvested · 29+ years of data

See returns →