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AAPLApple Inc.
$339.75$4.99T
Overview & Tools
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Analyst TargetsPrice History
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AAPL logo

Apple Inc.

AAPL
NASDAQ · Consumer Electronics
$339.75
At close - Sep 22, 4:00 PM EDT - USD
Market Cap$4.99T
P/E45.5x
52W High$345.34
Volume39.49M
OverviewTerminalAnalysisFinancialsValuationEarningsBreakoutsOwnership
VCP Research Verdict2026Q3

Accelerating Growth and Margin Expansion

Apple's fundamental outlook is robust, driven by accelerating revenue growth (16.4% YoY in 2026Q3) and record gross margins (50.1%), supported by a favorable mix shift toward Services and operational leverage. The company's fortress balance sheet is improving,...

GrowthAccelerating
ProfitabilityStrong
ValuationExpensive
TechnicalsStrong
Explore valuation models
MARKET ACTION

AAPL price & volume

Price trend, volume and key moving averages

Launch Terminal
Loading chart...
Decision Checklist4 Core Signals

What matters now

The signals most likely to change the investment case.

01

Earnings momentum

12/12 Beats

EPS beat 12 of last 12 quarters

02

Valuation risk

+15% Peers

P/E is 15% above peer median

03

Market leadership

RS 77 · Avg

Average momentum (RS Rating: 77)

04

Strong Uptrend

Strong Trend

Price > 20DMA > 50DMA > 200DMA

Next CatalystEstimated earnings · Oct 30
01

Build the investment case

Start with the evidence for owning the stock and the risks that can break the thesis.

EXECUTIVE THESIS

The Investment Case

Full Analysis
Fundamental Trajectory

Revenue growth accelerated to 16.4% YoY in 2026Q3, with gross margin expanding to 50.1% from 46.2% in 2024Q4, reflecting favorable mix and cost efficiencies.

Analyst Consensus+0.7% target
Buy(112 analysts)
71 Buy32 Hold9 Sell

The Bull Case

Upside Catalysts

Strong Financial Performance

Apple reported a record-breaking March quarter with revenues of $111.2 billion, a 17% year-over-year increase, and earnings per share of $2.01, up 22%.

iPhone 17 Demand

Demand for the iPhone 17 has been described as 'unprecedented' and 'extraordinary,' particularly in Greater China, indicating strong revenue growth.

Services Growth

Apple's Services segment revenue grew 16% to $31 billion in the March quarter, showcasing its high-margin profit potential.

The Bear Case

Key Downside Risks

AI Competition and Monetization

Competitors like Microsoft and Amazon are generating significant AI revenue, while Apple's AI strategy is still in early stages.

Regulatory Scrutiny

Ongoing regulatory challenges, particularly regarding App Store commissions, pose risks to Apple's Services growth.

Competition in China

Increased competition from domestic brands like Huawei could pressure iPhone market share and gross margins in China.

Market performance

Price History →

Trailing total returns as of 9/23/2026, which may include dividends or other distributions. Benchmark is S&P 500 (^GSPC).

YTD Return
AAPL+25.66%
S&P 500 (^GSPC)+13.20%
1-Year Return
AAPL+33.09%
S&P 500 (^GSPC)+15.98%
3-Year Return
AAPL+96.13%
S&P 500 (^GSPC)+79.18%
5-Year Return
AAPL+136.30%
S&P 500 (^GSPC)+73.93%
02

Test the fundamentals

Check whether operating performance supports the current valuation.

VALUATION & INTRINSIC VALUE

Valuation Scenarios

Valuation Analysis
Trailing P/E5Y High
45.5x
Forward P/EExpansion
38.5x
EV/EBITDA100th %ile
35.0x
FCF YieldCash Flow
2.0%

Valuation vs 5-Year History

Multiple Range
Metric
Current
5Y Median
Historical Range
Percentile
P/E
45.5x
27.9x
100th· High
EV/EBITDA
35.0x
22.3x
100th· High
Price/FCF
50.5x
27.2x
100th· High
Current Multiple
5Y Median (50th %ile)

Intrinsic Value Scenarios

DCF Projection
Bear$145.19-57.3%
Base (Fair)$277.02-17.6%
Bull$482.20+41.9%
$145.19 Bear$277.02 Base$482.20 Bull
Current Market Price: $339.75
Trades at a 22.6% premium to Base DCF ($277.02)
Open DCF & Valuation Models →Chart Terminal ↗

Growth & profitability

Annual revenue & EPS trend
Revenue
$416.16B+6.4% YoY
Net income
$112.01B+19.5% YoY
Free cash flow
$98.77B-9.2% YoY
Operating margin
32%+0.5 pts YoY
ROIC (TTM)67.4%
Avg ROIC 5Y-
ROE (TTM)171.4%
Piotroski Score8 / 9
Financial Statements →
03

Monitor what changed

Recent results and news deserve attention only when they alter the forward view.

OPERATING RESULTS

Recent Earnings

Earnings History
EPS Beat Rate12/12 (100%)
Revenue Beat Rate12/12 (100%)
QuarterEPS (Act vs Est)Revenue (Act vs Est)
Q3 2026Latest
Jul 30, 2026
$2.02+6.9%
vs $1.89
$109.4B+0.3%
vs $109.0B
Q2 2026
Apr 30, 2026
$2.01+3.1%
vs $1.95
$111.2B+1.6%
vs $109.5B
Q1 2026
Jan 29, 2026
$2.85+6.7%
vs $2.67
$143.8B+3.9%
vs $138.4B
Q4 2025
Oct 30, 2025
$1.85+6.9%
vs $1.73
$102.5B+0.2%
vs $102.2B
Historical baseline: 12 quarters analyzedGAAP / Adjusted
MARKET COVERAGE

Latest News

5 Stories
Market Watch·21h ago
Why Apple could soon join Nvidia in the exclusive $5 trillion club

A new foldable iPhone and a disciplined AI-spending approach have sent Apple shares to new highs this year

TechCrunch·23h ago
Apple could take on Whoop with a new fitness tracker, report says

Apple is in the process of developing a new screen-less fitness tracker that would put it into competition with Whoop — the fitness tech firm whose valuation recently crested $10 billion.

24/7 Wall Street·1d ago
Apple's New CEO Is Already Being Pressured to Drop the Chinese Chip Deal Tim Cook Fought to Keep

Apple has a new chief executive, and the first big geopolitical question on his desk concerns who makes the memory chips inside the iPhone.

Benzinga·1d ago
Stock of the Day: Is Apple Breaking Out?

Apple Inc. (NASDAQ:AAPL) shares are moving higher on Tuesday.  They may be breaking resistance.

Filtered for Apple Inc.More Headlines
04

Compare before deciding

Benchmark AAPL against direct peers instead of judging its metrics in isolation.

Peers Comparison

Key metrics vs top competitors for Apple Inc. (AAPL)

Full Screener →
CompanyPriceMarket CapP/E RatioRev Growth (1Y)Net MarginROEDiv Yield
AAPL logoAAPLApple Inc.Current
$339.75$4.99T45.546.43%26.92%171.42%0.3%
MSFT logoMSFTMicrosoft Corporation
$498.00$3.7T27.7417.79%40.31%33.22%—
GOOGL logoGOOGLAlphabet Inc.
$351.16$4.25T32.4815.13%54.77%50.84%—
AMZN logoAMZNAmazon.com, Inc.
$254.98$2.74T35.5612.38%17.44%30.5%—
META logoMETAMeta Platforms, Inc.
$736.60$1.87T31.3622.17%29.84%29.73%—
SONY logoSONYSony Group Corporation
$23.42$138.58B-64.052.12%-1.86%-2.82%—

Compare AAPL vs Peers

Apple Inc. (AAPL) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs MSFT

Most directly comparable listed peer for AAPL.

Scale Benchmark

vs NVDA

Larger-name benchmark to compare AAPL against a more recognizable public peer.

Peer Set

Compare Top 5

vs MSFT, GOOGL, AMZN, META

05

Keep researching

Verify the primary filings, follow material updates, and answer the remaining questions.

AAPL SEC Filings & Documents

Apple Inc. (AAPL) SEC filings — annual & quarterly reports (10-K, 10-Q)

8-K Announcements

6
Material company update

Jul 30, 2026·SEC

Material company update

Apr 30, 2026·SEC

Material company update

Apr 20, 2026·SEC

10-K Annual Reports

3
FY 2025

Oct 31, 2025·SEC

FY 2024

Nov 1, 2024·SEC

FY 2023

Nov 3, 2023·SEC

10-Q Quarterly Reports

6
FY 2026

Jul 31, 2026·SEC

FY 2026

May 1, 2026·SEC

FY 2026

Jan 30, 2026·SEC

Get notified when AAPL posts new earnings or crosses analyst targets

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AAPL Frequently Asked Questions

Apple Inc. (AAPL) stock FAQ — growth, dividends, profitability & financials explained

Growth & Financials
What is Apple Inc.'s revenue?

Apple Inc. (AAPL) reported $466.82B in revenue for fiscal year 2025. This represents a 4648% increase from $9.83B in 1996.

How fast is Apple Inc. growing?

Apple Inc. (AAPL) grew revenue by 6.4% over the past year. This is steady growth.

Is AAPL profitable?

Yes, Apple Inc. (AAPL) is profitable, generating $128.93B in net income for fiscal year 2025 (26.9% net margin).

Dividend & Returns
Does AAPL pay dividends?

Yes, Apple Inc. (AAPL) pays a dividend with a yield of 0.30%. This makes it attractive for income-focused investors.

What is AAPL's return on equity?

Apple Inc. (AAPL) has a return on equity (ROE) of 171.4%. This is excellent, indicating efficient use of shareholder capital.

What is Apple Inc.'s free cash flow?

Apple Inc. (AAPL) generated $136.68B in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.

What if you invested $1,000 in AAPL back in 1996?

Total return calculator · dividends reinvested · 30+ years of data

See returns →