Direct Digital Holdings, Inc.(DRCT)Earnings, Financials & Key Ratios

DRCT•NASDAQ

$4.75

$3M mkt cap·Price updated May 7, 2026

SectorCommunication Services IndustryAdvertising & Marketing Sub-IndustryDigital ad platforms and programmatic

AboutDirect Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.Show more

Revenue$35M-44.3%
EBITDA-$12M-14.6%
Net Income-$19M-203.8%
EPS (Diluted)-75.79-4465.7%
Gross Margin30.03%+7.6%
EBITDA Margin-35.83%-105.8%
Operating Margin-42.53%-100.2%
Net Margin-54.61%-445.5%
ROIC-108.89%-104.4%
Interest Coverage-4.33-179.9%

Technical→

DRCT Key Insights

Direct Digital Holdings, Inc. (DRCT) fundamental analysis — strengths, weaknesses & financial health based on data analysis

✓Strengths

✓Strong 5Y sales CAGR of 22.7%
✓Share count reduced 91.8% through buybacks
✓Efficient asset utilization: 1.7x turnover

✗Weaknesses

✗Profits declining 83.6% over 5 years
✗Negative free cash flow
✗Weak momentum: RS Rating 4 (bottom 4%)
✗Low quality earnings: Net income not backed by cash flow
✗Trading more than 30% below 52-week high

* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.

DRCT Price & Volume

Direct Digital Holdings, Inc. (DRCT) stock price & volume — 10-year historical chart

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DRCT Growth Metrics

Direct Digital Holdings, Inc. (DRCT) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR

Revenue CAGR

10 Years-

5 Years22.69%

3 Years-27.05%

TTM-44.3%

Profit CAGR

10 Years-

5 Years-

3 Years-

TTM-203.82%

EPS CAGR

10 Years-

5 Years-

3 Years-

TTM-1414.11%

Return on Capital

10 Years-186.92%

5 Years-97.11%

3 Years-176.54%

Last Year-462.03%

Company	Market Cap	Stock Price	P/E Ratio (TTM)	Revenue Growth 1Y	Net Margin	Return on Equity (ROE)	Debt / Equity
MGNIMagnite, Inc.Direct Competitor	2.01B	14.00	14.74	6.85%	21.96%	18.57%	0.30
DVDoubleVerify Holdings, Inc.Direct Competitor	1.76B	10.85	36.17	13.92%	7.16%	5%	0.09
APPSDigital Turbine, Inc.Direct Competitor	477.26M	3.99	-4.48	-9.91%	-7.88%	-21.55%	2.72
TPVGTriplePoint Venture Growth BDC Corp.Direct Competitor	242.54M	5.99	4.91	36.55%		-3.39%	1.33
CRTOCriteo S.A.Direct Competitor	824.11M	16.45	6.21	0.6%	6.01%	9.9%	0.13
TTDThe Trade Desk, Inc.Product Competitor	11.18B	23.49	25.81	18.47%	14.57%	16.91%	0.18
IASIntegral Ad Science Holding Corp.Product Competitor	1.74B	10.34	44.96	11.75%	7.91%	4.23%	0.06
KNTKKinetik Holdings Inc.Product Competitor	3.33B	48.46	18.43	18.98%	13.17%	21.09%	1.32

Compare DRCT vs Peers

Direct Digital Holdings, Inc. (DRCT) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.

Closest Rival

vs MGNI

Most directly comparable listed peer for DRCT.

Scale Benchmark

vs GOOGL

Larger-name benchmark to compare DRCT against a more recognizable public peer.

Peer Set

Compare Top 5

vs MGNI, DV, APPS, TPVG

DRCT Income Statement

Direct Digital Holdings, Inc. (DRCT) annual income statement — 10-year revenue, gross profit & net income history

10Y historyFree accessUpdated daily

Line item	Dec'19	Dec'20	Dec'21	Dec'22	Dec'23	Dec'24	Dec'25
Sales/Revenue	6.27M	12.48M	38.14M	89.36M	157.11M	62.29M	34.69M
Revenue Growth %	-	98.97%	205.64%	134.31%	75.82%	-60.35%	-44.3%
Cost of Goods Sold	4.54M	7.31M	19.71M	60.04M	119.54M	44.9M	24.27M
COGS % of Revenue	72.34%	58.55%	51.68%	67.19%	76.08%	72.08%	69.97%
Gross Profit	1.73M▲ 0%	5.17M▲ 198.2%	18.43M▲ 256.3%	29.32M▲ 59.1%	37.57M▲ 28.1%	17.39M▼ 53.7%	10.42M▼ 40.1%
Gross Margin %	27.66%	41.45%	48.32%	32.81%	23.92%	27.92%	30.03%
Gross Profit Growth %	-	198.21%	256.3%	59.11%	28.14%	-53.72%	-40.09%
Operating Expenses	2.61M	6.02M	14.04M	21.34M	39.76M	30.62M	25.17M
OpEx % of Revenue	41.57%	48.22%	36.83%	23.88%	25.31%	49.17%	72.56%
Selling, General & Admin	2.61M	5.18M	14.04M	21.34M	30.93M	30.62M	25.17M
SG&A % of Revenue	41.57%	41.53%	36.83%	23.88%	19.69%	49.17%	72.56%
Research & Development	0	0	0	0	0	0	0
R&D % of Revenue	-	-	-	-	-	-	-
Other Operating Expenses	0	834.41K	0	0	8.83M	0	0
Operating Income	-872.47K▲ 0%	-844.56K▲ 3.2%	4.38M▲ 619.2%	7.98M▲ 82.0%	-2.19M▼ 127.4%	-13.23M▼ 505.6%	-14.76M▼ 11.5%
Operating Margin %	-13.91%	-6.77%	11.5%	8.93%	-1.39%	-21.24%	-42.53%
Operating Income Growth %	-	3.2%	619.16%	81.98%	-127.38%	-505.63%	-11.5%
EBITDA	-787.53K	-356.11K	6.34M	10.1M	186K	-10.85M	-12.43M
EBITDA Margin %	-12.56%	-2.85%	16.62%	11.31%	0.12%	-17.42%	-35.83%
EBITDA Growth %	-	54.78%	1879.9%	59.41%	-98.16%	-5932.26%	-14.6%
D&A (Non-Cash Add-back)	0	488.45K	1.95M	2.13M	2.37M	2.38M	2.32M
EBIT	-787.53K	-31.01K	1.74M	7.72M	-1.9M	-8.37M	-22.52M
Net Interest Income	-57.1K	-865.05K	-3.18M	-3.23M	-4.38M	-5.41M	-5.2M
Interest Income	0	0	0	0	0	0	0
Interest Expense	57.1K	865.05K	3.18M	3.23M	4.38M	5.41M	5.2M
Other Income/Expense	27.84K	-51.5K	-5.83M	-3.49M	-4.09M	-542K	-12.97M
Pretax Income	-844.63K▲ 0%	-896.07K▼ 6.1%	-1.44M▼ 61.1%	4.49M▲ 411.2%	-6.28M▼ 239.7%	-13.78M▼ 119.5%	-27.72M▼ 101.3%
Pretax Margin %	-13.47%	-7.18%	-3.79%	5.03%	-3.99%	-22.12%	-79.91%
Income Tax	39.14K	12.12K	63.53K	326K	568K	6.13M	0
Effective Tax Rate %	-4.63%	-1.35%	-4.4%	7.26%	-9.05%	-44.52%	0%
Net Income	-883.77K▲ 0%	-908.19K▼ 2.8%	-1.51M▼ 65.9%	205K▲ 113.6%	-2.19M▼ 1170.2%	-6.24M▼ 184.2%	-18.95M▼ 203.8%
Net Margin %	-14.09%	-7.28%	-3.95%	0.23%	-1.4%	-10.01%	-54.61%
Net Income Growth %	-	-2.76%	-65.95%	113.6%	-1170.24%	-184.23%	-203.82%
Net Income (Continuing)	-883.77K	-908.19K	-1.51M	4.17M	-6.84M	-19.91M	-27.72M
Discontinued Operations	0	0	0	0	0	0	0
Minority Interest	0	0	0	3.31M	-4.22M	-14.74M	-5.12M
EPS (Diluted)	-0.32▲ 0%	-0.32▲ 0.0%	-0.38▼ 18.8%	0.20▲ 152.6%	-0.73▼ 465.0%	-1.66▼ 127.4%	-75.79▼ 4465.7%
EPS Growth %	-	0%	-18.75%	152.63%	-465%	-127.4%	-4465.66%
EPS (Basic)	-0.32	-0.32	-0.38	0.20	-0.73	-1.66	-75.79
Diluted Shares Outstanding	2.8M	2.8M	4M	14.7M	2.99M	3.76M	308K
Basic Shares Outstanding	2.8M	2.8M	4M	14.4M	2.99M	3.76M	308K
Dividend Payout Ratio	-	-	-	825.85%	-	-	-

DRCT Balance Sheet

Direct Digital Holdings, Inc. (DRCT) balance sheet — assets, liabilities & shareholders' equity

Line item	Dec'19	Dec'20	Dec'21	Dec'22	Dec'23	Dec'24	Dec'25
Total Current Assets	1.78M	6.51M	13.78M	31.28M	43.08M	8.54M	4.74M
Cash & Short-Term Investments	882.29K	1.61M	4.68M	4.05M	5.12M	1.45M	728K
Cash Only	882.29K	1.61M	4.68M	4.05M	5.12M	1.45M	728K
Short-Term Investments	0	0	0	0	0	0	0
Accounts Receivable	834.07K	4.68M	7.87M	26.35M	37.21M	4.97M	3.13M
Days Sales Outstanding	48.55	136.88	75.33	107.65	86.44	29.14	32.89
Inventory	0	0	0	0	0	0	0
Days Inventory Outstanding	-	-	-	-	-	-	-
Other Current Assets	0	0	0	883K	759K	2.12M	890K
Total Non-Current Assets	2.44M	24.18M	22.22M	26.84M	27.59M	17.47M	15.41M
Property, Plant & Equipment	0	0	0	1.47M	1.39M	1.17M	868K
Fixed Asset Turnover	-	-	-	60.71x	113.27x	53.10x	39.97x
Goodwill	2.42M	6.52M	6.52M	6.52M	6.52M	6.52M	6.52M
Intangible Assets	0	17.55M	15.59M	13.64M	11.68M	9.73M	7.85M
Long-Term Investments	370.79K	0	0	0	0	0	0
Other Non-Current Assets	-355.29K	115.72K	107.66K	47K	1.87M	48K	172K
Total Assets	4.22M▲ 0%	30.7M▲ 626.8%	36M▲ 17.3%	58.13M▲ 61.5%	70.67M▲ 21.6%	26.01M▼ 63.2%	20.16M▼ 22.5%
Asset Turnover	1.48x	0.41x	1.06x	1.54x	2.22x	2.40x	1.72x
Asset Growth %	-	626.81%	17.28%	61.46%	21.58%	-63.2%	-22.49%
Total Current Liabilities	4.12M	6.63M	9.72M	24.57M	39.8M	13.35M	26.43M
Accounts Payable	3.1M	3.26M	6.71M	17.7M	33.93M	7.66M	7.82M
Days Payables Outstanding	249.13	163.05	124.27	107.58	103.59	62.25	117.58
Short-Term Debt	0	1.59M	620.8K	655K	1.48M	3.7M	12M
Deferred Revenue (Current)	41.95K	308.68K	1.35M	547K	381K	507K	513K
Other Current Liabilities	80.29K	482.44K	406.51K	3.31M	1.07M	1.3M	502K
Current Ratio	0.43x	0.98x	1.42x	1.27x	1.08x	0.64x	0.18x
Quick Ratio	0.43x	0.98x	1.42x	1.27x	1.08x	0.64x	0.18x
Cash Conversion Cycle	-	-	-	-	-	-	-
Total Non-Current Liabilities	1.38M	21.69M	26.65M	27.96M	34.55M	32.39M	754K
Long-Term Debt	1.25M	11.78M	20.2M	23.06M	28.58M	31.6M	146K
Capital Lease Obligations	0	0	0	745K	773K	783K	608K
Deferred Tax Liabilities	0	0	0	0	0	0	0
Other Non-Current Liabilities	124.37K	9.91M	6.46M	4.15M	5.2M	0	0
Total Liabilities	5.49M	28.33M	36.37M	52.53M	74.35M	45.74M	27.18M
Total Debt	1.25M	13.37M	20.82M	24.56M	30.95M	36.27M	12.98M
Net Debt	371.11K	11.76M	16.13M	20.51M	25.84M	34.83M	12.25M
Debt / Equity	-	5.65x	-	4.39x	-	-	-
Debt / EBITDA	-	-	3.28x	2.43x	166.42x	-	-
Net Debt / EBITDA	-	-	2.55x	2.03x	138.92x	-	-
Interest Coverage	-13.79x	-0.04x	0.55x	2.39x	-0.43x	-1.55x	-4.33x
Total Equity	-1.27M▲ 0%	2.37M▲ 286.4%	-374.86K▼ 115.8%	5.59M▲ 1592.6%	-3.68M▼ 165.8%	-19.73M▼ 435.9%	-7.02M▲ 64.4%
Equity Growth %	-	286.36%	-115.83%	1592.57%	-165.81%	-435.85%	64.4%
Book Value per Share	-0.45	0.85	-0.09	0.38	-1.23	-5.25	-22.80
Total Shareholders' Equity	-1.27M	2.37M	-374.86K	2.28M	543K	-4.99M	-1.91M
Common Stock	200	4.29M	4.29M	14K	14K	17K	1K
Retained Earnings	-900.25K	-1.93M	-4.67M	-344K	-2.54M	-8.77M	-27.72M
Treasury Stock	0	0	0	0	0	0	0
Accumulated OCI	-370.79K	0	0	0	0	0	0
Minority Interest	0	0	0	3.31M	-4.22M	-14.74M	-5.12M

DRCT Cash Flow Statement

Direct Digital Holdings, Inc. (DRCT) cash flow — operating, investing & free cash flow history

Line item	Dec'19	Dec'20	Dec'21	Dec'22	Dec'23	Dec'24	Dec'25
Cash from Operations	210.24K	-574.53K	3.75M	2.06M	2.56M	-8.65M	-8.91M
Operating CF Margin %	3.35%	-4.6%	9.84%	2.31%	1.63%	-13.88%	-25.67%
Operating CF Growth %	-	-373.27%	752.91%	-44.98%	23.93%	-438.08%	-2.99%
Net Income	-883.77K	-908.19K	-1.51M	4.17M	-6.84M	-19.91M	-27.72M
Depreciation & Amortization	0	488.45K	1.95M	2.13M	2.37M	2.38M	2.32M
Stock-Based Compensation	0	0	0	154K	706K	1.55M	1.47M
Deferred Taxes	0	0	0	105K	568K	6.13M	0
Other Non-Cash Items	30.69K	-488.82K	3.38M	918K	1.01M	-2.96M	11.91M
Working Capital Changes	1.06M	334.03K	-75.65K	-5.41M	4.75M	4.15M	3.11M
Change in Receivables	390.99K	737.55K	-3.28M	-18.5M	-11.28M	31.61M	1.84M
Change in Inventory	0	0	0	0	0	0	0
Change in Payables	352.21K	-516.69K	3.45M	10.97M	16.23M	-26.27M	911K
Cash from Investing	0	-10.99M	0	-688K	-178K	-17K	-87K
Capital Expenditures	0	0	0	-688K	-178K	-17K	-87K
CapEx % of Revenue	-	-	-	0.77%	0.11%	0.03%	0.25%
Acquisitions	0	-10.99M	0	0	0	0	0
Investments	-	-	-	-	-	-	-
Other Investing	0	0	0	0	0	0	0
Cash from Financing	43K	12.29M	-678.72K	-2.01M	-1.31M	4.99M	8.28M
Debt Issued (Net)	377.29K	12.92M	6.25M	3.28M	5.84M	4.33M	104K
Equity Issued (Net)	0	370.79K	-7M	-10.13M	-3.39M	1.95M	8.69M
Dividends Paid	-22K	-117.51K	-1.24M	-1.69M	-3.19M	0	0
Share Repurchases	0	0	-3.5M	-14.25M	0	0	0
Other Financing	-312.29K	-887.03K	1.31M	6.52M	-576K	-1.29M	-515K
Net Change in Cash	253.24K▲ 0%	729.71K▲ 188.1%	3.07M▲ 321.1%	-636.98K▼ 120.7%	1.07M▲ 267.8%	-3.67M▼ 443.4%	-717K▲ 80.5%
Free Cash Flow	210.24K▲ 0%	-574.53K▼ 373.3%	3.75M▲ 752.9%	1.38M▼ 63.3%	2.38M▲ 73.0%	-8.66M▼ 464.1%	-8.99M▼ 3.8%
FCF Margin %	3.35%	-4.6%	9.84%	1.54%	1.51%	-13.91%	-25.92%
FCF Growth %	-	-373.27%	752.91%	-63.32%	72.97%	-464.08%	-3.8%
FCF per Share	0.08	-0.21	0.94	0.09	0.80	-2.31	-29.20
FCF Conversion (FCF/Net Income)	-0.24x	0.63x	-2.49x	10.07x	-1.17x	1.39x	0.47x
Interest Paid	31.73K	620.47K	3.11M	2.57M	3.74M	4.3M	835K
Taxes Paid	39.14K	12.12K	14.88K	47K	361K	388K	3K

DRCT Key Ratios

Direct Digital Holdings, Inc. (DRCT) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios

Metric	2019	2020	2021	2022	2023	2024	2025
Return on Equity (ROE)	-	-165.51%	-151.21%	7.85%	-229.38%	-	-
Return on Invested Capital (ROIC)	-	-9.58%	22.01%	28.59%	-6.79%	-53.28%	-108.89%
Gross Margin	27.66%	41.45%	48.32%	32.81%	23.92%	27.92%	30.03%
Net Margin	-14.09%	-7.28%	-3.95%	0.23%	-1.4%	-10.01%	-54.61%
Debt / Equity	-	5.65x	-	4.39x	-	-	-
Interest Coverage	-13.79x	-0.04x	0.55x	2.39x	-0.43x	-1.55x	-4.33x
FCF Conversion	-0.24x	0.63x	-2.49x	10.07x	-1.17x	1.39x	0.47x
Revenue Growth	-	98.97%	205.64%	134.31%	75.82%	-60.35%	-44.3%